Mazda dealers CAN NOT keep the CX-90 in stock and Honda dealers are FUMING.

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Welcome to today's detailed look at the latest buzz in the car dealership industry! In this video, we dive into why Mazda dealers are struggling to keep the all-new CX-90 in stock and why this is causing a stir among Honda dealers. Learn how Mazda's strategy on the CX-90 is winning over customers from competing brands and what makes the CX-90 a preferable choice over the Honda Pilot and Toyota Highlander.
Why watch this video?
Discover the advantages of the Mazda CX-90 over its competitors.
Find deep insights on pricing, features, and deals currently available for the CX-90.
Learn how Mazda's promotional offers such as financing options and rebates can save you money.
Gain a professional insider's tips on negotiating prices and understanding car dealership dynamics.
Reflect on safety ratings like the IIHS Top Safety Pick Plus which make the CX-90 stand out.
Check out real owner feedback from exclusive forums to get the truth behind common issues and recalls.
Special highlights include:
An in-depth look at key features offered in different CX-90 trims.
Comparison with the Honda Pilot concerning pricing and promotions.
Crash test reviews and insurance insights.
We've also prepared a "cheat sheet" packed with all the details discussed in the video for just $25! Don’t miss out on these exclusive insights - get yours from the link in the description below.
If you find the information in this video valuable, please consider subscribing for more insightful car reviews and tips. We’d love to have you as part of our community!
Thank you so much for watching, and don't forget to drop your thoughts and any questions you might have in the comments section below. See you in the next video!
[Link to the cheat sheet in the description below]
Video Tags:
mazda cx-90, honda pilot, toyota highlander, subaru ascent, mazda dealerships, car review, cx-90 vs pilot, dealership inventory challenges, SUV comparisons, car buying tips, car financing deals, invoice pricing, mazda lease options, 2024 mazda cx-90, vehicle safety ratings, mazda loyalty program, consumer reports ratings, mazda rebates, automotive trends, car insurance costs, cx-90 features
Hashtags:
#mazdacx90 #hondapilot #toyotahighlander #carreviews #suvcomparison #carbuyingtips #carfinancing #2023cars #mazdalease #carsafety #newcar #autoindustry #consumerreports #mazdaloyalty #vehicleinsurance #carrebates #automotivetrends #cx90owners #carforum #vehicleprices
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DISCLAIMER:
⚠️Use of the video from the Insurance Institute for Highway Safety does not constitute or imply its endorsement, recommendation or approval of Ari Janessian, Boston Automotive Consulting, the Negotiation Guides KZbin channel, or this production.
⚠️ This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission at no additional cost to you. This helps support the channel and allows me to continue to make videos like this.
⚠️This video does not guarantee accuracy, and we do not guarantee validity as residuals, values, incentives, and pricing changes very frequently. Always check with local dealerships for the most up-to-date information on pricing, promotions, and availability.

[@davidcarroll8735]

Almost at the Magic 100K subscribers!

[@negotiationguides]

🫡

[@NVRAMboi]

Buying a Mazda (vs a Honda, Toyota or Subaru) is not "settling". They make a great car.

[@Kstxrd]

My son and his wife took delivery Sunday 6/30/24 of a 2024 CX-90 Turbo Premium Plus in Platinum Quartz Metallic with the White Nappa Leather interior. Really a beautiful SUV.

[@NamasteBean]

How much and how much is your payment I'm thinking of getting the same model

[@Kstxrd]

@@NamasteBean they put $10k down and took advantage of Mazda's 36-month financing at 0% interest. About $43k divided by 36 is their payment.

[@bill7481]

I have owned Mazdas for the past 19 years, and their reliability has been phenomenal. With new models, especially a new powertrain, there are always issues. So, I will personally wait a bit before considering the CX-90. Mazda made great cars before their partnership with Toyota. It is misleading when people say or insinuate that somehow Toyota is raising the quality of Mazda vehicles to a whole new level. It's a business partnership, people. This means that it's mutually beneficial. For the record, Toyota owns only 5.1% of Mazda.

[@MyUtubeScott]

I strongly recommend you watch THE CAR CARE NUT review of CX90 first and only then decide if CX90 is a good investment of your money. I like CX90 but I tend to keep my vehicles until wheels fall off and based on what I've learned from that review I'll pass

[@bill7481]

@@MyUtubeScott Thanks for the suggestion, but I have a hard time seeing him as a reliable source of information. He acts like he builds cars, and he exaggerates too much. For example, he said that under acceleration, the whole car shakes, referring to the CX-9. I own the car, and I have never experienced that. Neither have reviewers in the US, Canada, or Australia. So, I can’t take him seriously.

[@MyUtubeScott]

@@bill7481 try one more channel " Savagegeese". There are more channels that try to worn people! I strongly considered CX90. That I started chasing Telluride but dealers didn't deal. I settled for Pilot because I got 6% off the MSRP and 2.9% financing. In addition I've been driving Acuras since 1987 when first 2 door Legend came out.

[@RodneyW]

@@MyUtubeScott I like the CCN... and I was surprised by the strength of the criticisms of that review. His main issue with the CX-90 was the positioning of the timing chains and associated ancillaries at the rear of the engine. If the timing chains or high pressure fuel pump need to be replaced at some point, then the engine has to come out because of limited access in the engine bay. Other mechanics have advised that timing *chains* are a lifetime component and will only wear out if the owner neglects oil changes. They also pointed out that removing an engine is not particularly complex, requiring about 1 hour of work. This is much less than (say) the full 2 days of work that it takes to replace the body mounted seal on the panoramic sunroof of the Highlander (as demonstrated by the CCN in another video)..

[@xsej4223]

​​@@RodneyWhe obviously put a bad review on that car. Scare people for something that doesnt have to be. Chain is not something to worry about unlike the belt and he should know that. Even the fuel pump, its rarely breaks and mazda technician knows their cars.

[@Ramoono]

I just got a 2025 CX-70 PHEV with $13,500 below MSRP, even though it doesn't technically qualify for the federal tax rebate since it's build in Japan, also the dealer paid me $3k more than market value for my trade in, they really wanted to get the deal done that day. The vehicle is just fantastic.

[@RunningThruLife]

I work for Mazda and can't get that😂

[@asdf_asdf948]

​@@RunningThruLifeprobably the last sale needed to hit monthly bonus targets

[@bowldrigreg349]

Phev is a pain in the ass. Beautiful vehicle lacks power and practicality. Without a level 2 your charging time is over 10 hours. I want to love it but it’s not for me. Good luck 👍🏾

[@Ramoono]

@@bowldrigreg349 so far it’s been perfect. It charges fully overnight, and my trips are 90% within a mile or two

[@Ramoono]

@@asdf_asdf948 exactly. He literally told me that, it was on Saturday 29th

[@sass1420]

Love Mazdas. Have for years. I have been getting them since roughly 2004, yes, the Ford years that were hit and miss. I started with Mazda 3s made in Japan (they didn't have a Mexico plant then). The reason I started getting Mazdas? After the 3rd Honda dealership in a row said "we don't need to negotiate, these are Hondas" I stopped trying and turned out I like the way Mazdas drive better, and have only improved over the last 18 or 19 years, Plus the prices and customer service are phenomenal at the dealers I have dealt with over the years.

[@MrDilbert111]

I bought the CX-90 Select (base model) for $750 off MSRP with 1.9% financing for 72 months. They also paid full KBB value on my CRV trade. Their offer was so fair (aggressive as they called it), I didn’t even submit a counter offer. This was the first purchase that I didn’t need to back and forth for hours. Happy with the base trim, by the way. Even the base trim is packed with features and I prefer to not have a sun roof in Florida because it’s usually too hot to open the shade.

[@Silvrebear]

I'm a Honda guy through and through. I'm currently on my 6th Honda... But Honda(among other automakers) have forgotten what made them great to begin with. A quality, reliable product for a fair price. The prices of new Hondas/Acuras are eye watering and Hondas main selling point was value for money. You were good taking slightly less in the performance or luxury dept because they didn't break the bank and were reliable enough to modify them to make up some of the performance gap. I have no desire to buy a new car anytime soon. But for the first time in 2 decades... I wouldn't blindly buy another Honda.

[@RunningThruLife]

Just got my premium 90 fuck i love this thing😂

[@pkdude5334]

I see way more new pilots than I do CX-90s. I just saw my first CX-90 a couple days ago. I see pilots multiple times per day

[@flyhippo]

They still sell more cars than Mazda overall so it's not surprising, it just means that Mazda itself is selling what it has even if it's overall less than what Honda has in total.

[@Raymond-d1z]

5 Mazda for me 😊 1 Mazda 3, 2 Mazda 6 , CX-50 and now CX-70 ❤

[@ItsGameTimeG]

how is it? I was thinking a 50 til I saw the 70

[@futuremobile1914]

I Had two cx50(2.5L&2.5T), and now cx70 TSPP

[@puravida5683]

I have been a loyal Toyota 4Runner buyer for decades. After test driving a new 2024 Mazda CX-90 Premium, I bought one. The interior, fit and finish was impressive. As a bonus, it still had a inline six cylinder engine!

[@danielmelendez9943]

I bought my first and kast Mazda in 2008, whenni bought a CX- 7 GT with turbo engine. I gor a good deal on the car fully loaded. In my area NYC, Mazda dealer went out of business, my turbo went out at 55k miles. Sadly wa expensive to replace from dealer and if i had it done by local mechanic i was lioking at turbo replacement + engine was burning a little of oil so engine rebuild added as well. All in itself premature damage of engine due to poor engine design. Gave up my car shortly after 58k miles and traded for a Honda Accord 2013 which was trouble free until it got demolished in a 5 car accident.

[@flyhippo]

Mazda was with Ford at that time.

[@classiccorvettesmusclecars5846]

I have a CX9.. Had a 2017 six b4 that.. The 90s all new powertrain still scares me.. Many recalls out on it.. I don’t want a mild hybrid or awful stop/start.. ( Yes I know u can turn it off)

[@samiwasti8400]

Watching this as a 23 year old sports car buyer, not sure why but I love the content 🔥

[@pzhivulin]

I got CX-90 PHEV Premium about 2 weeks ago, and I feel it’s not refined in terms of safety and drivers assistance features and entertainment functionality. Apple Car Play is dropping connection constantly, no touch screen in 2024 is just weird. Lane keeping assist is not working properly, blind spot monitor is missing huge trucks, just too many things are not working properly. Not to say PHEV transmission feels clunky and the motor feels underpowered for such a huge SUV. I came from 2021 Kia Sorento, all those features were implemented properly and worked just flawlessly

[@Thisishard2333]

I’m here in NC. I was very interested in the CX 90 until they told me the CX 70 would be coming out. I found that to be more of a sporty looking vehicle. In terms of trying to keep CX 90 on the lot. There are tons of them down here. as a matter of fact, the S turbo platinum courts black interior. They still are calling me up to try to get me to buy it.

[@andrevukovic3568]

Made in Japan, great design, and superior build quality. Mazda is a winner.

[@Fuxerz]

Toyota

[@philhenderson3516]

@@Fuxerz Oh please! Toyota/Lexus can't even build a proper FWD CUV these days, let alone a premium RWD product like the CX90!

[@sass1420]

This is solely a mazda project. Nothing to do with Toyota. Mazda platform, engine and transmission. first year of an all new platform, engine, and transmission is always glitchy. You should know that! PS- they have a software fix for clunky low speed shifts on transmission, and many other things have been corrected since last year.

[@fp5495]

I think the Highlander is the most depressing automobile on the road, today. It's always driven by big a-holes in my area, or worse, livery cab owners.

[@vt-yp7yq]

My Mazda 3 Hatchback, a manual, 2006, 235K. I LOVE Mazdas.

[@thosetwodudes]

Honda dealers SHOULD be pissed!! Nearly every Honda model should be available in a hybrid!! Why the hell isn't there a hybrid Pilot and Odyssey?? It's so obvious!!

[@Jvcxov9]

According to the car care nut, if you are buying it the long term maintenance is harder to perform. The reason I bought a 2023 Pilot Elite. The prices of these vehicle and today’s economics, I’m sure a lot are leasing or financing them. Ramsey says if you can’t pay cash, you cannot afford it.

[@pingpongballz5998]

I'd love to own the 70 or the 90 but their rims are too big for their base models. I camp a lot, and sometimes I drive on rutted gravel roads. I'm gonna need smaller rims, bigger tires, more sidewall.

[@cesarpareja2002]

The our side of the cx-90 modeled body style is like early 2000’s it looks like is going to age pretty bad

[@PortWaterDogs4Eva]

Can you do “best lease deals for Gasoline Cars in July 24” any great deals for the 4th of July holiday?

[@derrickli3921]

There were lots of CEL issue with the PHEV and steering recalls for every single vehicle no matter gas or PHEV. I bet consumer reports will lower the reliability rating next year.

[@David_Journey]

PHEV owner here, 14k+ miles in no issues (and all the teething issues have been addressed by dealer with software updates for free)

[@MDoza]

After watching a video about how much it would cost to fix/repair a cx90.. leasing is probably a good option.

[@Ramoono]

That applies to pretty much any new decently equipped car nowadays.

[@rich1958]

I would lease. Many repairs require engine to be pulled out and to do so, you have to take front of car apart!!!

[@xsej4223]

How much?

[@xsej4223]

Why listen to a toyota mechanic about mazda?😅😅

[@bigcrowfly]

If you are shopping for lease payments you may get similar payments on premium makes because of high inventory. Acura, Infinity, Genesis, German makes.🚙

[@PortWaterDogs4Eva]

The majority of people especially those of us that live in Colder Climates, don’t want EVs, please! Give us the regular gas SUV deals, please.

[@David_Journey]

It’s a PHEV not an EV. You have the inline-6 option too in CX-90, I am not sure why you are not happy…

[@davedutile6317]

You can’t find a Preferred for less than 50K I SC

[@Sports4All-kw5vm]

I own a 4 year old Highlander with the V6 and it’s a great car. Mazda lost its way a long time ago and from their past marriage with Ford ended left them lost and look around see how many old Mazda’s you see on the road.

[@MyUtubeScott]

Not sure what there is to be pissed off about Pilot. Just go a 2025 6% off MSRP. So far wso good.

[@ms.b9093]

Mazda JD Power quality and reliability ratings have plummeted since the release of the CX70 and CX 90 and problems with Mazda turbo engines on some models.

[@David_Journey]

The PHEV CX-90 has no turbo. Details matter

[@arnoldm889]

Inline 6 is engine out for most jobs. Insanely complex engine. Get the 4 cylinder if owning. Not sold on phev or I6 for long term reliability.

[@kevinW826]

Inline 6 are inherently more reliable and long lasting than V6. Better balanced too, just look at the old bmws that ran NA straight 6, Toyota supra, Nissan skyline gtr. Those straight 6s can and will still go for a long time with proper care and maintenance

[@David_Journey]

Car care nut YT channel was sold on PHEV. If anything the electric motor takes away strain from gas engine lengthening its service life …

[@MisterMikeTexas]

I'm currently in a new CX-30 from Enterprise. The transmission feels clunky, otherwise it seems to be a nice car.

[@ms.b9093]

I hated the CX-30 ride quality. The CX-5 rode much better!! I felt I sat to low below the side door line too in the CX30

[@MisterMikeTexas]

@@ms.b9093 How did it shift? I feel every one in my rented car.

[@MattMcGrathOfficial]

Just got a 2025 Pilot Elite. We love the vehicle and got $2500 off.

[@stevenziegler2523]

I am looking for Elite too, what was the sale price you got after all discounts etc?

[@MattMcGrathOfficial]

@@stevenziegler2523 depends on your state taxes and fees. I’m in New York and my OTD was a little over $55K. I’m sure it’s possible to do better but the dealer helped me get out of a lease I was going to get hit heavy on mileage wise.

[@MattMcGrathOfficial]

@@stevenziegler2523 it will vary based on your state. I paid a little over $55K OTD after taxes and fees. I’m based in NY. I didn’t push for more off as they helped me get out of a lease I would have been very upside down on. I would aim for at least $3K off the MSRP of $54,175.

[@MattMcGrathOfficial]

@@stevenziegler2523 btw it’s a phenomenal vehicle. Highly recommend the Elite.

[@stevenziegler2523]

​@MattMcGrathOfficial thanks Matt what was the total price your were able to negotiate on it?

[@meesr]

How is CX-90 demand against MDX? How do they compare performance wise?

[@sheldonduffy9442]

The last time I checked Good Car / Bad Car it beat the MDX during the last sales period. It was just barely though.

[@David_Journey]

MDX is FWD biased AWD, CX-90 is RWD biased AWD. The two are day and night difference and anybody serious about performance would opt for RWD bias.

[@hokieplaya]

@@David_Journeyyou mean rwd bias

[@David_Journey]

@@hokieplaya yes - edited my comment to reflect it

[@erickpina2771]

Here they are giving 1500 discount on cx-90

[@mojorisin7371]

Mazda has kicked out Nissan in the big 3 Japanese brands and I'll bet Mazda is better then Honda. Toyota and Mazda vehicles are the most reliable Japanese vehicles right now. Subaru, Mitsubishi and Nissan are simply not as good.

[@philhenderson3516]

Well.. the reality is that MAZDA is the only TRUE Japanese out the mentioned brands, which assemble most of their massified vehicles in places like Mexico and China.

[@rafal4052]

Love Mazda

[@10tenman10]

I oen a preferred plus. Nice car.

[@victormoreno2767]

I see a pile of mazdas on my way to work at a dealer. I think this depends on the location.

[@disch972]

Never buy a new car that has a new engine/transmission/platform from any company for a few years!

[@danschubring7957]

@@disch972 yes! Wait a few years, if you can, so all the kinks are worked out.

[@booster8497]

Beautiful car but way too complicated…reliability will suffer

[@YomYeonHong]

I love this video

[@stanmarcusgtv]

Mazda is a discount brand and has huge stock Mazda has to discount heavily to sell

[@RunningThruLife]

I have dealer accounts at both of these brands. The Mazda brand is so much nicer across the board! Don't get me started on the APR. Honda has a pick up and a van. I'll give em that

[@stanmarcusgtv]

@@RunningThruLife and so Mazda is below Honda and Toyota Mazda IS a discount brand

[@David_Journey]

@@stanmarcusgtvyou have not sat foot in a Mazda in a long time. The interior quality rivals premium brands…

[@dennisdmenace6249]

Has anyone even mentioned that the Mazda needs PREMIUM gas, but the Hondas do not.

[@sheldonduffy9442]

Mazda does NOT require premium fuel. PHEV and Turbo S models make more horsepower with premium. (4 more horsepower with the PHEV so it is basically worthless to use it & 21 more horsepower with the Turbo S). Both make 319 horsepower on regular fuel. The Turbo models don’t make more horsepower with Premium, sit it is useless to use it.

[@dennisdmenace6249]

@@sheldonduffy9442 I saw that a few models mandate premium... evidently not all.

[@burnettl.jacksoniii1040]

I’ve had a Mazda in the past. The long term reliability was abysmal! I’d rather pay more with Honda or Toyota than to deal with those issues. I would personally not touch it, but if someone were to get one, you’re better off leasing for 3 years before the nightmares begin.

[@David_Journey]

Toyota reliability … have you heard about stop sale for Tundra? Give us a break with these tropes. Mazda is no longer under Ford umbrella and the technology of today is independent work.

[@philhenderson3516]

Mazda's of today are very different to the Mazda's under Ford's ownership.

[@burnettl.jacksoniii1040]

Time will tell…In the meantime I wouldn’t touch it. The smart money will bear this out after a good track record for Mazda reliability.

[@David_Journey]

@@burnettl.jacksoniii1040 the 4-cylinder in CX-90 PHEV has no turbo and has been used and reused across the whole Mazda lineup. If you have concrete information about risk, I welcome that. I understand PHEV is not for everyone - like cold climates get little benefit.

[@6ftfox]

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