Mazda MX-30 EV | Uphill Battle

[@Oosh21]

It's like a final year project for their EV engineers before they're forced by the market to get serious.

[@reginaldbowls7180]

It's probs just so they can meet emissions quotas.

[@fernarias]

There is no ev market. EVs are being forced on populations by government regulations. Get rid of the regulations and the vehicles disappear.

[@corrodesthefilm]

@@fernarias that's the dumbest shit I've read today

[@weedmastersr]

@@corrodesthefilm It's true. Without government incentives, EVs are substantially more expensive and unappealing than ICE. Moreover, they're not profitable either. Both consumers and manufacturers hate them but the marxist government regulations are forcing their adoption.

[@fernarias]

@@corrodesthefilm You don't even know that tesla makes it's profit by selling carbon credits. Get rid of the government help and tesla goes out of business.

[@yowvil]

This is basically a 20-min video of excuses on behalf of Mazda. This car is about 10 years too late. There is no need for EV buyers to settle for compliance EVs these days when there are so many better options available.

[@josech]

I appreciate the design aspect of it, however 100 miles range, makes it just that, a design exercise.

[@Meetoon733]

I used to agree with that POV. But then I became one of the people fortunate enough to have anywhere I need to go including work within 5-10 miles of me. That said I'd never consider something like this as my only car unless my significant other has a gas car

[@aygwm]

Don’t project your use case on the rest of the world. LOTS of people drive less than 100mi/day.

[@filippkhan3935]

@@aygwm Car buying is less about what people do, and more about what people think they do. Majority of customers shouldn’t have range anxiety about EVs, yet, it is one of the first objections people think of.

[@frozenpete788]

There are a few brands that go that way, smaller range. And in the end it is an argument that makes sense in more ways than we think. We got used to high range and it's understandable. One car does it all. City, holidays, week end lover trip etc. If we are forced to change energy, we will be forced to change our habits a little. Humans don't like changes, and the charger stations network over here is still too small for now. Things will settle in the future as we get used to it I think

[@stephenhendricks103]

@@Meetoon733 You're likely a prime candidate for the MX-30 or the MINI-E. A fun to drive short range EV that doesn't have to fulfill all the requirements of a single family vehicle.

[@Indskret]

Excellent Review Goose-San. Now I can sip my pumpkin spice latte with my “premium”metal straws with no guilt.

[@mistamaog]

With your reusable cup that you spent $40 on.

[@alexnutcasio936]

Why use metal straws when recyclable agave ones will do?

[@ARentz07]

Don't forget to recycle the K-cup.

[@LogicalQ]

Fun fact: premium metal straws have been discontinued due to an uptick in self inflicted lobotomies.

[@brly4542]

@@LogicalQ that's seriously all I think about using a metal straw.

[@air-headedaviator1805]

This car seems more like something you’d have seen in the mid 2000’s when companies just tried out EV products to learn tooling

[@WarriorsPhoto]

Yeah good point there.

[@Hellblaue210]

Absolutely and the price is the worst part. If they are going to push all this BS for why its so bad then make it 15k and let college students afford it. At 35k they are either jerks or are completely clueless and I don't know which one is worse.

[@Neojhun]

@@Hellblaue210 WTF that is not relevant. This is a super low production rare car. It has no point trying to be affordable.

[@KarrasBastomi]

Its like first gen kona ev.... Half assed, but look hyundai today, their ev line up is solid

[@alexnutcasio936]

@@KarrasBastomi but it’s still a Hyundai…..

[@xchazz86]

I'll get one when I can charge it with USB-C.

[@georgehugh3455]

Just plug it into your laptop and you can go forever

[@danhess2343]

I’m never getting one either lol

[@emotionz3]

It's a compliance car. No different than the Mercedes B250e, and embarrassingly similar in every way (down to the range and power output) only existing because California requires a company sells an EV alongside their ICE and Hybrid models to be allowed to sell cars. But this is far more interesting and modern than the B250e.

[@BlackMan614]

Exactly. Do they have a minimum number a manufacturer has to deliver?

[@sheputthelimeinthecoconut629]

@@BlackMan614 I’m sure there is some minimum or other rules attached. Otherwise a company like Mazda would just bring 3 of them in and slap $150k price tags on them. That would satisfy their mandate while they get their Tesla direct compete together.

[@eslai]

If the strategy on this is "compliance car", then they have to move them. They would have to be heavily discounted. FCA did that with the Fiat 500e which is the only reason you saw any of them out on the streets, really--the residuals on the leases were like $22,000 when the used prices were near $10k. When I returned my first one, they asked if I wanted to buy out the remainder and I laughed. When I returned my second one, three years later, they didn't even bother asking. :)

[@louiearmstrong]

When I see a B250E I always think it's a diplomat driving an import

[@cmontes7961]

You mean their just throwing Newsom a bone. Mazda won't sell even one of these but they know that. It's just the cheapest way to meet compliance.

[@UndergroundTech]

I lost interest in getting the car when you said 100 miles of range 😂 Stayed for the amazing review

[@stephenhendricks103]

As the sole vehicle in a household, that's understandable. But like the MINI-E with similar range, the MX-30 will likely appeal to couples/families with at least one other driver where a short range EV can assume a considerable portion of the total miles of driving required.

[@nextleveljourney6612]

Nobody is driving 100 miles a day unless you’re a Lyft/Uber/Gig worker - Is that you? No? Then why use THEIR measuring stick to defend YOUR needs?

[@nextleveljourney6612]

@@stephenhendricks103 exactly!! 2nd car for errands or Daily Driver (to and from Corp America and back home)

[@Swiftceo]

@@nextleveljourney6612 Isn't that 100 miles in optimal conditions? Take into consideration traffic and running AC, you're probably down to 80. It may work for a few people, but you have to drive far in CA to get anywhere. Why would you get a car with such limited range, when better alternatives exists for the same price?

[@stephenhendricks103]

@@nextleveljourney6612 Sorry to burst your bubble but 100 mile round-trip daily commutes may not be typical but they are definitely not unusual in many places. I live on an island in the Puget Sound about 50 miles from downtown Seattle. Many of my neighbors (not me, thank God) make that trip at least five days a week. The same can be said for commuters in the Bay Area or Los Angeles regions in California.

[@interianesq]

Mazda tries to make up for the MX-30's lack of range with a lack of piano black, and I'm OK with that.

[@avuci]

Mazda is a great company. This is a stepping stone. Really like the interior styling. Hoping they come out with an electric Mazda 3 hatchback or something

[@interianesq]

​@@avuci as a four-time and current mazda owner, I totally agree. This is like their BMW i3. They're a little behind the ball - probably still trying to figure out how to fit a manual transmission to an EV lol

[@John.Quiterio]

@@interianesq they plan to make a plug in hybrid with a rotary engine! So hopefully that’ll boost the range significantly

[@Mr.Meme01]

That front end looks like a low poly render before the detail loads.

[@karthikgnskasi209]

The range kills all the fun. Idk what was running in Mazda's mind when making this one. It's like, you're forced to produce an ev with whatever you've.

[@yeesenchai]

Nice idea with the cork, i think it would somehow improve sound deadening without too much weight. Looking forward to what Mazda will do in the future.

[@themadminuteman]

The love and intention Mazda puts into their development is always something I will appreciate, even with big flaws like small interiors in passenger cars due to their minimalist philosophy.

[@StereoHound]

The goose just doesn't rest...respect. This is not my favorite design from Mazda, yet they still manage to create this slickness such that everything just blends in. Looking forward to what they have to offer in their new line up.

[@davids1816]

A horse can go farther on a change

[@avmail7097]

Cool design. Functionality is limiting

[@polaris911]

They should've called it the CC-30. CC = Compliance Car

[@emgee44]

I have no interest in the car, but I ended up watching anyway, a testament to the quality of the review. I have to say though that Masada interior design are much better than Toyota’s, they could learn a thing or two.

[@henrik1743]

Hell, savageese are great reviews no matter what. His review of the mazda 3 when I needed something new and cheap for work made me go out and try one and lease one right away. 2 years now, great car for the price.

[@samuelm5140]

This could explain why Toyota and Mazda partnered together. Toyota gets Mazda's interior design and Mazda gets Toyota's hybrid/EV technology.

[@attinsona]

Anecdotally, the initial quality of Mazda's interiors is better than Toyota's (and they're more interesting), but come year 5-10 there's going to be better fit and fewer squeaks and rattles in the Toyota.

[@OMGWTFLOLSMH]

Toyota's designers have their heads stuck up their own asses. 95% of their product line is either hideous looking or just bland.

[@pooh4519]

@@attinsona How do you know that?

[@connorPiper0]

I absolutely love the design of this car, I think its not going to do well because it's both a niche car, and a suboptimal EV. EVs do bring new customers to a brand, not matter how much of a parts bin job they are.

[@damithgoonerathne2469]

No outside usa this well sell brilliantly . Because in europe tesla is outsold by the id3 plus more. Also in chine

[@thatcopenguy]

I can see it working better in Europe & perhaps Japan where driving distance is much less than it is in the US, though it's still a bit of a hard sell because there's also better cars for the money here ( Peugeot 208e/2008e, Corsa e, etc ) One thing to say, nothing matches the interior quality on the price range.

[@Enforcer_WJDE]

It might be a better choice with a range extender with such a small battery for people who take longer trips every fortnight. The thing is so many EVs are so compromised no matter the price range there is nothing that beats a conventional car in terms of practicability.

[@00poopmonster]

I see at least one of these every day in Japan

[@chadwickwood9843]

This is purely a compliance car.

[@alexnutcasio936]

One can tell Mark just doesn’t get excited by BEV. He’d rather be getting a root canal or driving that thing off a cliff.

[@DB-sd3cw]

Chill with the fascist imperialism

[@jimbeam4736]

@@DB-sd3cw What???

[@iHaveTheDocuments]

@@jimbeam4736 Don't worry, when you hear someone say fascist in today's world, you know it's not gonna make sense

[@cadriver2570]

Not true, he liked the Mini Cooper SE.

[@alexnutcasio936]

@@cadriver2570 BUT didn't buy one. That alone is telling.

[@kenhoward3512]

"I hope this doesn't hurt them." Yeah, I respect Mazda and hope for that, as well: that this highly-compromised, uncompetitive, first attempt at an EV doesn't hurt them too badly, in people's minds. They really needed a more-suitable platform for this.

[@dcuccia]

Honest question - can they afford to build their own, true EV platform? Not sure what the stakes are, but their pockets have always been much shallower than their competitors. I suppose if they can pull off this incremental development approach without creating too negative of a brand perception they might be able to swing it. Just don't know how much it really costs at the platform level. Otherwise, it seems to me they'll need to partner with Toyota/Fuji/Rivian to get anywhere.

[@dcuccia]

(and then hope that they have a desirable enough package that gives them leverage back to co-develop/or badge-engineer models/licenses to be more profitable)

[@bwest-yq3uc]

Mazda are going to all turbos and all wheel drive, when I looked at one today. You do not have a choice. They lost me on the newer vehicle. Toyota and Lexus give you better choices, now.

[@stevemiller1626]

A clean sheet EV platform would take quite a dent in their $. Mazda doesn’t have anywhere near the resources that VW has.

[@DuvJones]

@@stevemiller1626 True but that brings up a rather good point. VW is more in the business of selling platforms than they are vehicles, and one has to wonder whom in the BEV would would be willing to sell their platform for use? Because I can't think of one off the top of my head. VW tends to keep it's platforms internal to sister subsidiaries. Toyota doesn't do BEV's. Maybe Stellantis but, I am not sure that anyone wants to deal with their BEV platforms as of yet, or Hyundai but last I checked it too tends to keep it's platforms internal to sister subsidiaries.

[@islandlife.1431]

I have an Mx-30 for about a year now, and I can honestly say its a great car for daily driving, and yes I do long distant trips with it. But I do wish it had longer range....and more room in back seats, other than that a fun car to drive, in back country side of Portugal.

[@159church]

Here in the uk 100 miles around cities is ample providing you have access to plenty of charge points en route Horses for courses really this car will fill some people’s needs perfectly Can’t knock build quality and value Roll on Mx - 40 pure EV body and increased range .

[@goncalo33]

PORTUGAL, CARALHO! :)

[@ushubushu]

I'm in your same situation, in Italy. Do love my MX30 as it is, with a wish for the future: maybe after a consistent step in battery technologies, they will offer a switch deal. Mazda already said that, at the launch.. As per now, I do enjoy my lovely baby anyway! 👋😎👍

[@islandlife.1431]

I agreed with all the points you made about the car. Enjoy a great well made car!

[@TheDodgefan9]

Mazda is simply too small of a company to invest the massive resources required for electrification. They may well have to find a partner, such as GM with it's Ultium battery and platform. Their head units still look dated. Android Automotive could be a good way to go in the future. I love Mazda products, so I don't say this to merely be critical.

[@HeavyMetalorRockfan9]

their head units don't look dated whatsoever? It conveys information quickly and efficiently without much glitz meaning it will age well, they're also relatively high resolution, especially since they've fixed the cameras to be high resolution

[@RatAvenue]

They already work with Toyota, and then there is that multi company agreement with Subaru, Nissan, Toyota, etc. About sharing components throughout their models. If they ever need to go full EV, daddy Toyota will probably lend them a hand.

[@TheDodgefan9]

@@RatAvenue I had forgotten about their partnership. That makes sense.

[@deanchur]

I don't buy the "existing architecture" argument as a reason for its compromises; the Vauxhall Corsa E in the UK gets about 210 miles of range, is built on a platform designed for ICE and is the size of a VW Golf.

[@eslai]

It's a bit weird, right? The Hyundai Kona Electric gets 258-mile range, and it wasn't built as an EV either. I don't understand the packaging constraints that the MX-30 has.

[@deanchur]

@@eslai Good point; I forgot about the Kona (probably because the Ioniq 5 is taking all the headlines). The MX30 is just a compliance vehicle.

[@sooperman12]

Japanese car developers are like the folks who are asked to describe the meaning of their tattoos. It's like, "Bro, it's just a fish." They made an EV because they're trying to keep up with the trend but did it as cheaply as possible.

[@TassieLorenzo]

Or they did it because they have to, because they desperately need to lower their EU WLTP fleet emissions average in any way possible (they will be fined per car if they average above 95 g CO2/km in 2021, and 68 g CO2/km by 2032)? :) The EU-market Mazdas are all detuned ICEs with mild hybrid systems, unlike those sold elsewhere, because low CO2 output is the number one priority of European regulators.

[@povertyspec9651]

The Nissan Ariya was not done as cheaply as possible. Mazda is just a small company.

[@emptyshirt]

@@TassieLorenzo I the US the top priority of regulators is that every consumer motor vehicle must have 4 doors for the coming car-poolpocalypse.

[@eslai]

I leased a sub-100 mile range EV for six years (two three-year leases). It was just my commuter, and if I didn't have chargers at work, it would've been a non-starter. But I was okay with that, because the Fiat 500e was a $100/mo lease--they were giving them away. I can't see how the MX-30 is going to sell. Mazda is too late to the game with this and the cost is too high. When it came time to replace the Fiat, I decided I wanted something that could be more flexible, and so now I'm in a Hyundai Kona Electric. It's the same price range as the MX-30, but it has 250 mile range. It's a great car. I can't imagine going back to the restrictive range feeling I had with the Fiat. I also don't understand how this could be good in California. Californians drive, a lot. Everything's spread out. Maybe if you lived just in Los Angeles or San Francisco, this would work, but it'd be hard to go between LA and SD for instance, and no one wants to sit on a charger for 30 minutes or more just to make it home. A shame, because I really do like the looks and feel of the MX-30. The range and price kills it.

[@alexnutcasio936]

Having owned a sub-80 mile range EV, I feel your pain. Nissan Leaf could have owned the market, but lack of battery management and ultra poor range on early models showed a half assed effort. The MX30 is such an effort. All attention was paid to the interior while the battery pack and electric motors were largely ignored. 100 mile range is laughable in 2021. Tesla is getting 300 miles out of their Y, which is very similar in size , but not cost. You get what you pay for and that’s why Tesla is killing it in BEV sales. At this point, Tesla is so far ahead of everyone else in BEV technology ,it’ll be years before many can catch up.

[@ArmyofSeaturtles]

Leased a Kia Soul great for commuting to and from school and work if your commute is under 40 miles , it got old pretty quick, in southern Cali started driving too much , limited public charging plus those plug in hybrids hog up all the spots ,

[@davepaturno4290]

@@alexnutcasio936 And after 10 years in a Tesla, you'll need a $20,000 battery replacement. No thanks. Tesla is rated 25 out of 26 vehicle manufacturers for reliability. Performance is handy for the wealthy who don't need to keep the same vehicle for 10 years but now that Toyota is focusing hard on solid state batteries, Tesla technology is starting to fade.

[@davepaturno4290]

It seems to me that most commuters in the San Diego area commute less than 100 miles per day. I'd say 80 or less is typical. My commute was about 25 - 30 miles per day.

[@aygwm]

@@davepaturno4290 a Tesla will be a relic in 10 years. You’ll be a fool to replace the battery pack in that. It totals the car.

[@justinschultz4325]

Nice video. I'm always interested in affordable EV's as a current Bolt owner. I love my car, but I might have to replace it when it catches on fire... LOL! Side note - Any connection to Rally Cycling? I noticed the hat.

[@chrislangstaff]

Wayyyyy too late in the game to do a half assed version of an EV, that was acceptable 5-8 years ago.

[@PigglyWigglyDeluxe]

Even though this is clearly a compliance car, consider this. I bet 100 mile range is plenty for most people. Here is why. First of all, the only opinions on range that actually matter are the ones who are actually buying these cars, for better or for worse. 100 miles a day is roughly 20,000 miles a year (100 miles a day x 5 days a week x 4 weeks a month x 12 months a year = 24k miles rounded down for vacation, etc) On average most people drive well under that. 100 miles of range is PLENTY but people are never satisfied with well enough. These are the same kinds of people that insist they NEED more power, more space, more range, more everything. Tesla Plaid, do you REALLY NEED 1000 HP in an EV? No. No you don’t. Any 3500 series diesel truck, do you REALLY NEED 30k pounds of towing? No. No you really don’t. Mclaren 765LT, do you REALLY need shorter gearing? No. No you really don’t. Dodge TRX, do you really NEED a hellcat engine in a Ram? No. Not even a little. Yet here we are. If people were truly honest with themselves, putting their pride and insecurities away, MX30 is an ideal car in the same way a Honda Ridgeline is an ideal truck. No one wants to admit that. Even though this is a compliance car much in the same way the Fiat 500E, Nissan Leaf, Chevy Bolt, and Mercedes B-Class were, this is an ideal car for people who don’t kid themselves. Those cars are more or less ideal EVs too (Bolts catching fire not withstanding) I really like the use of cork though, that’s real clever. Never thought of that, now I’m imagining cars with cork interiors, wild!

[@JJ-yu]

As a "design" this is pretty cool. If the interior concept started getting applied in vehicles like the mazda 3 I think they could see a whole new pool of customers come in.

[@JohnThomas-sr4nk]

I absolutely HATE these crossovers. I don't know why anyone likes them, personally. Either be a car or an SUV, but not both. This looks like a flying turtle.

[@bzdtemp]

I am considering this. Living in the city with my commute to work being just 6-7 miles the range is not an issue. In fact I think it is a bonus I won't be buying a hauling a lot of batteries around that I would use maybe once a year. I am also considering the Honda option, it is more special in its looks and also interior, only I wonder if that will might get old really fast where the Mazda is just more like a normal car.

[@BenjaminLeeds]

They seem like used ones are very cheap, probably because no one wants them, but I stumbled on one at CarMax and it has me intrigued, it's a 2022 premium plus with 13k miles for 26k. Not too bad for an EV!

[@bigcrowfly]

A CALIFORNIA (and EU) COMPIANCE CAR. Not related to market forces but to the whims of the California legislature and the right to continue to sell SUVs in California.

[@jamessankey01]

This is an e-golf 4 years late, but with torsion beam suspension, and even less range and power. I own a 2017, and love it for what it is.

[@AnalogueKid2112]

I have a similar car, Ford Focus Electric which has been fun. If the Mazda came out around 2015 it might have at least made a splash. But I just don't know who, even in California, would want this.

[@Mgoblagulkablong]

It's a great car, but a horrible EV. They need to release a range extender version as soon as possible. Or a conventional hybrid version. Edit: Apparently there already is a hybrid version in Asia and Australia / Oceania. Why not offer it in the US???

[@KD-lq1sr]

I really like how conventional the interior controls are. I would never buy a Tesla just for their central control pad.

[@jasonbaker2126]

I agree. I like the idea of an electric car, but I don't want all the controls to be reimagined. I want to be able to get into an electric car and just use it, not fiddle with touch screens and wonder how I put it in drive, reverse, or turn on the windshield wipers. I wish there was an auto maker that had the courage to just make an electric car with conventional controls. They're getting distracted by gadgets instead of getting down to the brass tacks of making a usable and affordable electric car.

[@brianb.5661]

@@jasonbaker2126 see Chevrolet Bolt, see Nissan Leaf, see Volkswagen ID4, see Hyundai Kona, see Kia Niro.

[@darrenmiffitt6353]

I honestly thought I’d hate the center pad thing, but after a week of driving it felt totally normal. I would agree that the UI could be better, but I do most things with voice command. Also, at night it’s amazing to not have ANY light coming from the dash. It’s relaxing af.

[@stevekjr9563]

@@jasonbaker2126 Electric Cars are the gadget the entire industry is distracted by.

[@XKS99]

The center screen is the best part of driving a Model 3/Y. You never have to hunt around looking for what you need it's always right there in the same place. Heads up display for speed/speed limit and nav would be nice to have but far from necessary.

[@JCintheBCC]

I love the interior, the range is disappointing (even 150 miles would be sufficient as this price point, I think), and the lack of AWD is a killer for me, BUT watching the bags fly around in the back at 15:57 had me laughing my ass off watching. Well done!

[@Channel-gz9hm]

This would have been competitive - 12 years ago.

[@Frost1758]

The interior space is a really nice take for an EV, reminds me of the Honda E. But unfortunately both are very compromised in terms of range and power.

[@crunchtimeeats347]

Listening to Mazda product design ethos always makes me emotional. To many car people, they speak a language we understand

[@timefly4221]

This is a compliance vehicle, and Mazda doesn’t have the resources to develop a competitive EV on their own.

[@suserman7775]

Which basically means Leftism will legislate this company out or existence and for no good benefit in return.

[@Justin87878]

@@suserman7775 the comment was about the regulations and European regulations for carmakers, and then you suddenly talk about politics. Some Americans are weird. The range could be longer tho. at least 300 km (188 miles)

[@suserman7775]

@@Justin87878 comments about regulations and compliance are political. Obviously. Perhaps _you_ don't see it as political because you're perfectly okay with authoritarian mandates and regulations.

[@Justin87878]

@@suserman7775 Well, how I see it is basically environmental regulations. in the US, it is called EPA, maybe if you don't already know. Nothing surprising for most people. For example, any fuel economy rating is released by the EPA for any car model.

[@suserman7775]

@@Justin87878 yes I'm well aware of that.

[@Wimbell93]

It's clear to see that Mazda tried it's best with the MX-30 but it just feels so compromised in many ways. And over 30k for a "prove of concept" is a tough pill to swallow. Also the EV segment is gonna get more and more competitive. I guess we'll see what lessons Mazda has learnt here with their first dedicated EV platform.

[@Pheonixco]

I'm of the opinion that Mazda is testing the waters and trying to stay within expected regulatory norms; given (irrational) goals of eventual mandated EV sales. Overall, they probably will still need to stick to their core niche: Skyactive X and improving the ICE engine.

[@DB-sd3cw]

Dang da strangest thing is that nobody asked.

[@mattmolloy636]

I think this is a good first attempt with the styling, once they get the battery range sorted out it’ll be a worthwhile contender.

[@TassieLorenzo]

EV enthusiasts call such cars as the MX-30 as "compliance cars". A half-baked, underspecced EV built only because they have to (and using smaller batteries means Mazda, out of the same amount of battery material, can build more zero emission cars to lower their EU WLTP CO2 fleet emission average or CAFE emission average). On the other hand, Mazda policy of smaller battery sizes DOES allow battery material to be distributed between more vehicles, meaning more EVs can be built and sold, which is better for the environment than a smaller number of EVs being built and sold with unnecessarily supersized batteries that hoard battery material. EV enthusiasts on the other hand, seem to prefer very, very large batteries in their vehicles. It's all terribly confusing!

[@sheputthelimeinthecoconut629]

I feel like the only reason this car is in the states is to appease California regulations

[@Suction_]

I just want vehicles like the rav4 prime. Ability for pure EV drives, more than average power on day to day drives and the gas motor for range. Only ones that do that well is toyota, and they have very few options.

[@ramseyhazemey795]

So true!! We want RAV4 prime.

[@toronado455]

This will be much more practical when they come out with the hybrid version.

[@JCintheBCC]

I think the MX-30 has accomplished it's goal. It has made me excited for the MX-50 (or whatever they call it) when Mazda builds a ground-up EV. I'm excited to see what Mazda does to make a true Mazda EV.

[@hotdog9262]

..it kinda is a true mazda EV just not from the ground up. sure the range is poor but this is double edged sword. with a larger battery pack you would get worse efficiency, and worse handling and brake distance due to more weight. also longer charge times. for the vast majority of people who have this as a second car for local use, the range is of little concern

[@nhansgoofyvideos7581]

I wish to see that interior design on other mazda. That looks welcoming.

[@pleasedontwatchthese9593]

Hey I'm a millennial and I like this car. Also I understand this is first gen electric car for Mazda and first gen tech always sucks. The styling and space look are great.

[@rongchangwang1559]

100 miles even here in California will not make any sense for people to choose them, say a round-trip from the bottom of the bay area to SF airport and back with A/C and music on will probably be it. This range reminds me of the Mitsubishi I-MiEV 7 years ago, which does have 70 miles worth of range. Again if they live in the Asian mega-city traffic of Tokyo or Bejing where people travel less than 10 miles to work and back would make sense, but here in the US, please give me a reason not just run for the Nissan dealer and get an up-to-date Leaf for $8000 less and more range? I used to have high hope about this car, thinking they might bring the Rotary-engined PHEV MX-30 here to compete with SUVs like the RAV4 Prime or Outlander PHEV, but this sure is a major letdown. They might sell some of those die-hard Mazda fans, but certainly not to people looking for practical means of transportation.

[@waclosh]

I really appreciate the sound design and music production level. Especially the hard hitting beat at 10:00 is great piece of art! Wowzers!

[@XMT621]

EVs are still in the early stage of development and mass production compare to ICE cars. Therefore, the rate of improvements will be so impactful throughout the coming years that nobody wants to have this half-baked and overly outdated hardware EV in their used car dealer lot. Take along battery health into the factor and this 100mile range EV’s to me is only meant for die-hard Mazda fans and someone who have no clue what they’re getting themselves into.

[@AB-pl1ko]

- or perhaps as a lease vehicle for a Mazda fan to use as a commuter car?

[@jasonbaker2126]

Mazda usually makes nice looking cars, but the exterior on this is enough to keep me from buying. If they had electrified the US CX-30 or 3, I would seriously consider a Mazda EV. This is just another ugly on purpose compliance car.

[@deurkl]

I'm worried about Mazda, I don't think they can survive on their own for much longer. Although the products seem to be of high quality, they lack in key features, such as interior space and performance. Here in Europe, nobody wants to buy them because for the same money you can get a car which is much bigger on the inside and is much faster, with similar and sometimes better fuel economy. Maybe five years till they're taken over by Toyota?

[@davepaturno4290]

I can guarantee you that long after that 3 cylinder, uber-boosted Mini is sent to the scrapyard, the more powerful Mazda 3 turbo will still be alive and well. There is no comparison in reliability between Mazdas and European vehicles.

[@wigletron2846]

@@davepaturno4290 I agree on the reliability, the biggest problem I see with mazda is the price. Not too many people will choose a mazda3 over a less expensive Corolla or Civic

[@davepaturno4290]

@@wigletron2846 Sticker prices for the Mazda 3 starts at $20,650 and top of the line turbo/all wheel drive can reach $33,900. The Honda Civic starts at $21,250 and goes to $43,211 for the type R. The Toyota Corolla's range is $19,750 to $28,310. The Mazda 3 is a quieter car that either of the others. In fact, the latest Honda Civic is extremely noisy on the highway. And Mazda's interior is better than the others. It's more like an Audi interior than that of the typical economy car. Test drive them all and you'll have a newfound respect for Mazda.

[@wigletron2846]

@@davepaturno4290 I owned a mazda for a very long time, I know how good they are. It's just the general public will usually always choose honda or Toyota over mazda

[@davepaturno4290]

@@wigletron2846 I believe that this is changing. I live in a very large city and see on a daily basis far more Mazda CX5s than I do Honda CRVs. Years ago I would see far more Nissan Sentras than I do now, yet some people buy only Nissan vehicles because these people remember when Nissan made vehicles that were often right up there with the best. Honda reliability has taken a hit over the last 20 years. Sadly, not enough people subscribe to Consumer Reports.

[@2004cyrus]

Very interesting. This would actually work for me. I have a 21’ CX-5 right now, came out of 16’ Mazda 3, and had a 6 and an old CX-7 as my first car. Mazda is affordable, reliable, and somewhat spirited. I have to root for this vehicle however compromised this is currently. And I want to root for it. Baby steps. Kinda cool. The range would not be a problem for me as this would not be a primary vehicle. Kind of a cool novelty. Thanks fro bringing us this MX-30. The price is a little high before credits.

[@markwilliams6378]

I had a 2014 CX 5 good little cuv. Sorry but Mazda does not have the luxury to make a niche vehicle. That's exactly what this is

[@mitchellsteindler]

If this works for you, you could get a 10 year old leaf for like $15 which would also work for you

[@henrik1743]

I hope the new mazda 6 RWD will be amazing, so I can trade in my 2019 mazda 3 haha

[@baddriversofcolga]

@@mitchellsteindler But then you would have a Leaf...

[@supersabrosinho]

You had a '16 and a '21. I would hope cars that age are reliable. I wouldn't even mention reliability until the car is 9+ yrs old. Unless we're talking about ze germans of course

[@ShockinglyBleh]

That usage of cork would be a deal breaker for me, how are you suppose to clean that if it gets stained some how?

[@aygwm]

It’s “patina”

[@hotlavaaaa]

To prevent staining don't let anything soak your cork.

[@Csl74csl]

Positive notes are hard to find on this channel. TIme for some 'uppers' mate!

[@2004cyrus]

Mark was pretty complimentary here and he mentioned that Jack and he both like Mazda

[@Csl74csl]

@@2004cyrus Maybe it's just me, but Mark often sounds somewhat melancholy/down. I'm guessing he's working too much and striving too much for perfection. That can be very tiring. However; nothing but respect for the quality of the video productions and in-depth information of this channel!

[@2004cyrus]

@@Csl74csl yes I see. I think he mentioned some health issues recently. I’m sure life gets stressful too with the pandemic and KZbin creators still trying to have access to cars to record. And who knows what else. Life is stressful for a lot of us. He sprinkles in the humor too and that is fun!

[@mohawk5010]

If I can pull a $200/mo lease on this thing, and still had a daily commute to work (20 miles away), I’d definitely pull the trigger on this. But because of Covid, I only go to the office once every 2 weeks, so my MX-5 does just fine.

[@WhenItsHalfPastFive]

I believe Honda also had a 75-100 mile range EV called the Honda Clarity EV and it failed miserably. I can't imagine why this MX-30 with only a 100 mile range will do well while also costing 33k. Absolutely ridiculous that these low range vehicles can be sold at that price, who the fuck is buying this crap?

[@zwonaka95]

RIP Mazda

[@darrenmiffitt6353]

This fake noise thing in EV’s is so weird and unnecessary. I LOVE the engine note of a Hemi, but I don’t expect my Model 3 to sound like a massive V8. I’ve never needed fake noise in the Tesla to know that I was going fast. It’s not like I look down and am surprised that I’m in triple digits. Also, sub-100 mile range is 11 year old Leaf territory. Yikes.

[@eddstarr2185]

I consider the starting point to be the 1996 GM EV1. To grade Mazda on a "starting point" curve in 2021 is very generous.

[@tommac5411]

Mazda should have interviewed former Leaf owners. The 24 and 30 kwh batteries are too small. This creates range anxiety. The sweet spot is a range of 125 - 170 miles of range IMO. Remember that those vehicles sold in northern climates lose a considerable amount of range.

[@skagerstrom]

I think their real demographic is familys with good economy that needs a "second car". Something to go pick up the kids in, grocery shopping etc. In that way Mazda gets a foot into the preimium buyers world too, as that seeems to be the market they aim for with the new RWD plattoforms. It'sa flawed car - but as a second car it will work just perfectly. You don't have to pay for the extra batteries and drag around the weight of them in a car that would never use them anyways.

[@lrosengreen]

I would lease one. I have a 30 mile commute, I live in California, and with the federal tax credit and the state rebate, this $33,000 car turns into a $24,000 car. I don't know, it seems like a pretty decent deal considering all the standard equipment, you can go in the carpool lane, etc.

[@colinl2908]

I think the range is making it a second car, used for daily driving. Families might have an EV and ICE car while things transition and lots of families have 2 cars. The average distance travelled by people each day is quite low, at least here in Australia, so 160 km is great for that. I don't see what the problem is, unless it has a high cost?

[@PianoBlackTrimRep.]

Which one of you disliked the video? You clicked on a video of Mazda's new vehicle and it's uphill battle being all new in the car industry and that's exactly what Mr. Goose talked about.

[@kjyu]

Not gonna lie, the interior looks pretty interesting!

[@erickirshner2810]

Mazda- "Let's build a car with no range and no power" Customers "We don't want it" Mazda "Let's sell it in California"

[@redwineisfine]

100 mile range..... covers the majority of Americans daily travel needs... Yet most Americans are not aware of this simple fact..

[@paranoidhumanoid]

Rare to see a female program manager at a Japanese company as large as Mazda, nevertheless, the MX-30 is a work of art!

[@Brian-dd2df]

It sort of seems like they’re taking the same approach as VW who started with the eGolf, then went to the ID4. Unless there are other Americanized EVs from VW that I’m not aware of.

[@lolsovs]

If this and the Honda E had another 100miles of range, to be those nifty and stylish little sub2ton EVs, they would be selling in droves. The Honda E has me sold, if only it had a bit more range.

[@berkalper4742]

I really like the interior space. Practically, the range makes it a non-option for me though, even as a second car.

[@v_n_bot]

Really ? You are supporting a 100 mile range car ? people will die soon of (Range) anxiety ... even in city only drive ...

[@commbubba1990]

So being an EV causes manufacturers to forget everything they've learned from past vehicles. 1: Suicide rear doors. Why? Makes rear ingress/egress worse and you get stuck if you're parked next to anything. This is known. Just because it's an EV you could have still gone conventional doors. 2: Giant amount of airspace in the engine bay. I read this thing has like a 60+% rear weight bias. Use that air space for increased battery capacity. 3: Touch screens where touch screens shouldn't be. Stop doing screens for HVAC. That interior is fine except for that aspect. 4: Better interior color options. Some people don't always like obnoxious colors. 5: Just leave the infotainment as a touch screen and get rid of the knob. I'm all for change and growth but don't be stupid about it or be 'different' for the sake of different. Do it better or don't do it at all.

[@Cloudrak]

1 and 5 are identical points to the BMW i3, infact this car is just a Japanese i3.

[@davepaturno4290]

Mazda had moved the display closer to the windshield so as to prevent the driver's eyes from veering too far from looking at the road. The previous (closer to the driver) screen was a touch screen and as such allowed the driver to be distracted. The new screen position change is safety related and I appreciate that.

[@paulm6481]

I think it is about a learning experience. Japanese don’t do transformations easy. They do incremental improvements. With very little electric expertise, think of this as first step, not competitive with state of art in electrics, but a beginning.

[@GinoFoto]

Potential owner going to limited himself without gaining any benefit, Mazda and their overall philosophy normally appeals to me, but this cute car just doesn't have any sense, as it starts at ridiculous 33990€ here in the EÚ.

[@Taverius]

Ok yeah that's easily the most interesting interior in the market right now.

[@fadyNUFC]

Not a good ev sorry but that's the fact.... As an ev this would probably be in last of the list of buyers... Harsh reality

[@Tom-li9xq]

Nothing makes me more happy than a savagegeese upload !!

[@ThePilotGear]

I usually have to change my pants before the end of the video. Didn't make it past the cork this time.

[@houssamalucad753]

This is useless. With the range extender it will be a decent car, electric for normal comuting, if you can charge it in the garage, and the range extender for longer days and roadtrips.

[@wiicodman]

Reminds me of the BMW i3, if this was 2016 it would fit in better but in 2021 it feels late to market.

[@MK-tk8tb]

Finally a competitor to the 2010 Nissan Leaf. Good job Mazda.

[@robertk1049]

A tiny car company with limited financial resources is going to sell a niche vehicle in only one state. Mmmkay.

[@brianrainey2739]

Did I miss it or did you guys go the whole video without mentioning the RX-8 rear half doors? Long live the Wankel!

[@IntegraDIY]

Now we know exactly where the Miata is going 😅

[@alz2713]

Why such a low range? My 2015 leaf got 84 miles out of 24kwh.

[@harrismi7]

Mazda has made some questionable choices when it comes to recent products. They tried to do the diesel thing which was a colossal failure and now a 2022 EV with an extremely limited range. If Mazda wanted to dip their toes in the hybrid/EV market, just do a CX-5, CX-9 or 3 hybrid and call it a day. So much engineering money and time wasted and nothing to show for it. And I'm not a Mazda hater - I have a Miata and its the best car I've owned.

[@AshGrantASH8]

CX-60, CX-70 out soon.

[@CrazyWeeMonkey]

Can't wait to buy this car lightly-used for $15K in two years

[@Dowlphin]

The deliberate zero-piano-black approach much have enchanted you. 😆 6:09 I want to stroke across that. I am very skeptical about recycled materials, though, because it apparently does not go without saying that those need to be checked for toxins from their former use. The dashboard seems a bit too black-based and different than the lighter rest, though. - And those cork surfaces in the center don't look like they belong there. (Also, cork is a weird material to use. You'd need replacement for that often. Plus, it can get grainy. And difficult to clean. ... Or is it coated?) 13:21 Jack made an effort to pronounce Hyundai more accurately. 👍 Much better than 'Honduh' but still far away from authenticity. 😉 13:25 Immediate kudos withdrawal for that pun denial. Even worse, I'm not even sure what about it is supposed to be a pun.

[@hitman74]

Mazda have no idea what there doing I would rather have a 2011 Nissan leaf

[@antimatter4733]

What people don't get is that this is a perfect run about when you already have an ICE for the rare long range trips, you don't want to lug around a massive battery pack when you're traveling short distances. Anyway if you want more range you can just get it with the range extender next year

[@cayman9873]

Let me know when you buy a gas car with a three gallon tank. This is the equal

[@antimatter4733]

@@cayman9873 let me know when you can buy a gas car that is as cheap and environmentally friendly to run as this

[@exomnius]

@@cayman9873 If I could fill it up at home every day for less then 20% of the price, I would. We save 4000$/per year in gas money with this car, and range isn't a problem. If we need to go ling, we take the diesel, that has way better range then any EV anyway.

[@janoycresnova9156]

What a half assed product from Mazda. Either do it right or don't do it at all.

[@bill7481]

Thanks for putting a context around this, Marc! Great work!

[@lukeragg1643]

Tomiko Takeuchi, your interior materials & surfaces are spot on, well done. Reminds me of Lexus successes. The layout feels good too.

[@meanman6992]

It exists because of government mandates and politics.

[@ky_1219]

I feel like when the range extender version comes out this will be a much more appealing car. I really really wanted to justify getting one of these when they become available in my area but ultimately the range is the limiting factor. Maybe if fast charging only took 15 minutes, but it’s still longer then most cars. Hopefully they come out with something better in the future.

[@scurfie2343]

This video brought back fond memories of limping back to the golf clubhouse with a dying golf cart.

[@rjherche]

useless range cute ute compliance car. Even in California, how many times do you have to stop to charge driving from LA to San Fran?

[@phreshone1]

This is a lifestyle car... You live in a tony neighborhood, have a 5 mile-45 minute commute. Live 10 miles from LAX or SFO and can fly every weekend without batting an eye

[@bradcomis1066]

"Younger buying demographic" So, late 40's early 50's? Young people don't buy new cars.

[@wyw201]

Seems the younger generations prefer leasing and financing over cash. Subprime loans in the auto-market has been growing steadily and national savings are on the decline. US is well positioned for another bailout when the next recession hits.

[@stephenhendricks103]

I have a somewhat different take on the MX-30. First, while practically every other automaker is striving to increase the range and scalding performance of their EVs, Mazda (and MINI with their MINI-E) have an alternate strategy. They believe there's a market for small vehicle with a 100-120 mile range designed to supplement rather than replace a household's larger, faster, and longer range vehicle(s). If such a vehicle can yield 10,000 miles of use in a year, it might well represent a $2000 savings in fuel costs, alone. Add the considerably lower maintenance costs of an EV and the reduced wear and tear on a family's other vehicles (that preserves their life and resale value) and that figure could approach $2500-$3000 annually. Of course, that assumes a household with considerable disposable income and a home where the EV can be easily recharged. A family with more frequent drivers than vehicles adds to the appeal. Furthermore, to achieve that 100+ mile range, a home in a relatively mild climate is a plus. Where are such consumers most numerous? The obvious answer is California. And it doesn't hurt that California is especially friendly to low (and no) emission vehicles in terms of tax advantages, access to HOV lanes, and consumers concerned with climate change. In short, if there is anywhere in North America where the MX-30 is likely to find interested consumers, it's California. No doubt, however, that Mazda hopes in the long run to have a broader geographic appeal for alternative fuel vehicles. And that's why the MX-30 is simply a placeholder for a forthcoming PHEV. But why not follow the Toyota strategy and move initially to a hybrid or a PHEV? Likely several reasons. First, Mazda is far behind in the introduction of replacements for ICE vehicles. A hybrid or even a PHEV isn't going to make a major marketing splash for Mazda these days. But there's likely another reason. Despite a checkered history of multiple sales failures, Mazda continues to hope they can find a spot for a rotary powerplant. So unlike other automakers their preferred ICE engine to partner with an electric motor is a "helper" Wankel rotary. On paper it looks like a great option. The Wankel's abysmal fuel efficiency can be countered with an electric motor partner. The complete lack of anything resembling low and midrange torque in a rotary engine can be balanced with an electric motor, as well. And the tiny rotary engine can be crammed into the powerplant bay of the existing MX-30 with its motor taking up the empty space found in the MX-30. Having owned an RX-8 rotary for five years, I'm somewhat skeptical that the rotary/electric combo will be as great an idea as Mazda hopes. And Mazda's well earned reputation of missing their planned design and production schedules isn't encouraging. But I hope I'm wrong. In any event it's not surprising that the engineering challenges are significant enough to delay its introduction until after the EV-only MX-30.

[@williamlong2682]

Thank you for offering this perspective. I think the use case you outlined could describe many people who might enjoy a car like this. I’m getting kinda tired of all the ItS jUsT a CoMpLiAnCe VeHiClE comments.

[@singular9]

I'm not impressed. How hard can it really be to buy off the shelf battery packs and motors and shove them into an existing chassis?

[@TassieLorenzo]

How hard = quite hard. I think battery supply is quite constrained for Japanese manufacturers.

[@AB-jk7tw]

Great question you asked…..why does it exist?

[@NinjAsaya]

So they released a beta product in California?