McDonald's Global - Project Ray Graphic Icons - Designed by Landini Associates

The brief was to re-attract millennials to the brand by challenging their expectations, and to create a Global Flagship model. Landini Associates’ design “Project Ray” is named after the brand’s founder Ray Kroc and first launched in December 2015 at Admiralty Station in Hong Kong.
Landini's design for McDonald’s continues to roll out across the world.
The scope for this project was Project Ray Concept, Brand Strategy, Master Planning, Interior Design, Graphic Design, Packaging and Uniforms.
Read more about the project at www.landiniassociates.com
© 2024 Landini Associates Pty Ltd