Panel: Expanding digital TV inventory and reach

Panel: Expanding digital TV inventory and reach
Speakers
Maxime Andre, M6 Publicité
Chris Kleinschmidt, Xperi
Eleni Marouli, Ofcom
Evan Adlman, AMC Networks
Ed Wale, LG Ad Solutions
Annie Shearer, Essence mediacom
Description
Discussion points include: Progress in increasing digital reach, and predictions for when streaming could become the anchor for most TV campaigns; The implications for ‘digital’ reach if broadcast ad breaks are digitised for standard broadcast playout; The potential to find under-exposed linear viewers on Smart TVs, and grow reach or frequency, including with non-interruptive formats; The extent to which broadcasters can help re-aggregate audiences when representing SVOD ad tiers, AVOD and FAST - and the possibilities for holistic campaign management across more diverse sales portfolios; Whether the digitisation of television is winning market share in lower-funnel marketing; Next steps to make programmatic ready for everything - from linear broadcasting to streamed sport…to all-streaming.