Panel: Moving TV to outcomes with effectiveness at the heart

Panel: Moving TV to outcomes with effectiveness at the heart
Speakers
Will Jones, Adform
Jon Watts, CIMM
Dan Plant, Starcom
Alexandra Ong, Magnite
Kate Waters, ITV
Description
You will hear discussions about: Whether improved performance TV capabilities are a game-changer that makes television more competitive vs global tech giants; The potential impact of open-web search intent signals on television targeting, and what other consumer signals can boost performance TV planning; Challenges when integrating brand and performance objectives in the same AV campaign - and the roles assigned to broadcast, premium streaming, video sharing platforms and other third-party digital distributors; Where the budget for new-era performance TV is coming from; Measurement priorities to support full-funnel TV, and how we split out the contributions of broadcast or BVOD or AVOD, etc., towards activations; If new-era performance TV KPIs and metrics push us closer to TV/digital convergence; Whether brands who make the best use of performance TV will gain an effectiveness edge over rivals.