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It's official. Boys and Girls Clubs of South Coast BC has become BGC South Coast BC. Not to be trendy. Not because it's shorter or catchier. But because Clubs across the country open their doors to all kids and teens and we believe our brand should reflect that so every kid and youth feels they belong here. Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we're known for, without straying too far from our history and brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
New brand, same legacy: over 85 years of creating opportunities for thousands of kids and teens across the Lower Mainland.
We know it'll take some time to get used to our new name. In the meantime, we will continue the work that truly defines us - and we know this is only possible thanks to our incredible supporters!