Meet The Last Family Keeping The 400-Year-Old Rogan Art Alive | Still Standing

[@zaphyrae]

Imagine you're one of those tourists who picked up a piece of this one of a kind art without knowing just how special it is.

[@RadenWA]

It’s upwards a thousand dollars so I’m sure you’d know it’s special.

[@mevelyngayvarona4375]

@@RadenWA not all people would know tho

[@ChapoGuzman896]

RadenWA you’re a clown it’s not worth that

[@anandramani7966]

I CAN PROVIDE IT

[@annariverade5381]

When brands like H&M and zara prevails, these guys are actually worth millions and millions.

[@rory153rory]

The piece that took him 2 years is definitely worth more than a thousand

[@cbjones2212]

That's part of the problem. Because of consumerism and mass production, we have come to expect cheaper and cheaper textiles without regard for the work that goes into them

[@ulugbeglu]

@@cbjones2212 that's why return to monke

[@vtvt2793]

1000 dollar is about 60k atleast in inr my dad's salary is less than that so even if he sells 2 pieces month he will be alright

[@helloworld7818]

@@cbjones2212 But you can make it a luxury item. And put really high prices. most rich people love unique and handmade things. They just have to know hot to sell this to rich people. Also internationalize their products.

[@CT--tm2zm]

@@ulugbeglu GO BACK, I WANT TO BE MONKE

[@MingyangHung]

They should open an online shop to push their art to international customers, especially during this pandemic. Edit: apparently they have an instagram and website already. Would be nice if the youtube info box could feature those links. Edit2: their links are now featured in the info section.

[@lulu-oq7rw]

Yea

[@Lazaro-138]

You mean scamdemic? The only thing this bullshit virus is doing is ruining people’s lives

[@hahah7923]

@@Lazaro-138 it is a virus, what did you expect? Viruses probably can ruin everything.

[@ashlee743]

Wouldn't cost anything to open an Etsy shop. I'd love a peacock design mask!

[@AbhishekKumar-gr7iz]

The funny thing is they don't know much about internet and smartphones i know because I'm from there

[@englishrose4388]

Taking their art to sell online could save the business and art-and I agree heartily, they should be charging much more for art that is so rare and so time consuming, and so intricate. The British devalued Indian art. It’s time to take that back.

[@ludvig4752]

Well it's simple supply and demand. Maybe the demand isn't motivated.

[@silentoccasion4359]

There is a top comment that pressured Insider to post the link to their website. Now it’s there but you cannot access it apparently because too much bandwidth. I have no clue. Let me check

[@silentoccasion4359]

@@ludvig4752 I can’t find the link.

[@silentoccasion4359]

@@ludvig4752 nevermind I found it. It’s the guy’s Instagram. Check the description

[@lisatuffin4033]

@@silentoccasion4359 I checked the description box and there is a link and it's not to Instagram but the website

[@G1assWater]

Damn, the detail on this craft is crazy. This is worth more than hundreds with the amount of work and 400 years worth of tradition put into the work.

[@vacciniumaugustifolium1420]

Ngl, 1000$ for such a fantastic craftsmanship is a pure steal :(

[@aliveandwell3958]

@@vacciniumaugustifolium1420 I said the same thing to myself. Maybe $1,000 is a lot of money to them though. I feel it should be priced higher.

[@iwaslittletoo]

for real, it deserves to be in the museum

[@keselekbakiak]

Sadly the price of thing depend on how much people actually willing to spend

[@idkutellme-rp9qe]

@@aliveandwell3958 1000$ is 73,470 rupees according to google

[@michaelbeary]

"meet the last family.." and you don't even provide a link to order their products, but you provide 12 links to your own business? Shame on you, provide a link to their business please. EDIT: It's been added, thank you

[@shadowslayer4578]

That summarizes the channel name "Business Insider" 😂

[@PatinaEdochie]

@@deepikaswami8465 Thank you ☺🙏🏽💯💓 Hopefully they can add their link to this video

[@heavenlydusk]

I don't think they have electronics

[@heavenlydusk]

@@deepikaswami8465 You are a good woman, thank you.

[@colorbar.s]

@@heavenlydusk why do you think that?

[@ItsSkeletor]

When they showed the designs that take two years, thats 10x more intricate than anything ive ever seen on a Gucci Bag

[@hailtothevic]

The ONLY reason designer labels are expensive is because of the name. I bought a pair of no-name headphones for about 20 bucks that sounded exactly like Beats By Dre and I regret nothing!

[@martinavlogs3862]

this is the example of: Price:Rising Quality:meh

[@walaba7038]

OMG BOE JIDEN IM BIG FAN1!!!1!1!1!!11!!1!!1!!!!

[@DylanSnider]

I'd buy Rogan shoes for what Gucci is paying. Gucci is only pricey because of the brand, not the quality.

[@God-w-]

Doesn't mean people wanna buy it.

[@genesisp3884]

This man should be contracted by the government to teach the practice at universities to keep the art alive.

[@Chaxlotl]

that sounds like alot of money put to waste

[@Lara-Darling]

@@Chaxlotl what makes you believe this?

[@AniketYadav-eu2gx]

@@Chaxlotl Why do you say that ?

[@GalaxyJ-vm2rn]

Unesco...?

[@aparnayadav2388]

Correct 👍

[@hobbyspacebyaadya]

I am an Indian and I've been here in around 2014 and I still remember how we had gone there specifically to see his speciality, and he was so happy he gave us an entire narration of the process and their conditions that showed us how dedicated they are: 1. The way that they create the color every single time on their hand is because they haven't been able to create a machine as the nature of it is such that it instantly hardens. That also means that even in the hot temperatures of Gujarat, they cannot work in air conditioned environments. And oh yes, it definitely burns and callouses their hands, but they are used to it. 2. They are the only family that have this tradition, and at the time we visited them, they were really struggling because even tourists would come and bargain in their houses. I don't know how it is now, since they're getting popular online, but it is really nice to see that people are finally appreciating local art. I think they've even won national awards, yet they continue to live in a rural setting with no solution to the difficulties they face, because, as they have said, all solutions only lead to further complications in their art.

[@ShaktiWomaan]

Where in Gujarat ? Which district or city?!

[@samone7667]

If u after African American ur aren't indian lmao

[@ritwikbharadwaj7068]

@@samone7667 unrelated

[@hobbyspacebyaadya]

@@ShaktiWomaan it's in a town near bhuj called Nirona, you can look it up

[@hobbyspacebyaadya]

@@samone7667 huh?

[@jiophone2412]

I've lived in India my whole life and I've never even heard about this. Its so pretty.

[@jabbar_rogan]

Thanks please get in touch instagram.com/jabbar_rogan?igshid=7tpi3jf1jyn4

[@tula__]

It's quite famous actually. But I never saw the process of it before.

[@DhrithionVocals]

@@tula__ I guess it depends on which state you live in ig cuz I live in Andhra and I've never heard of this specific technique of making cloth...

[@iwastheonewhocrashedyourwi9500]

@@tula__ I live in Punjab. Ngl Never heard of it.

[@bhupendrasethiya5151]

*Your name defines you live in india😂😂*

[@mrgod5139]

Tell this guy to create a KZbin account and film him self doing the ASMR art you could help him survive these times!

[@hadzmizahadzami1579]

Oh yes.. i wud be 1 of his subscriber.. just like that famous China female ytuber that records her daily activities.. i forgot what her name is

[@shravan7623]

@@hadzmizahadzami1579 李子柒 Liziqi ??

[@hadzmizahadzami1579]

@@shravan7623 yes liziqi

[@shravan7623]

@@hadzmizahadzami1579 Yep She's really good. I find her videos therapeutic. Try this one as well :-kzbin.info/door/Iix6MklfJFywa_36iDj8Sw . Mostly cooking, but relaxing nonetheless.

[@nuzlock4481]

oh YES!!!! IKR HE'LL HAVE A LOTTA LIKES!! THXX

[@purvabhardwaj]

Its a shame how post british era completely ruined the textile, art, culture and so many other things in India. We were so focused on industrialisation that whats left is not even the crumbs. I hope more institutions try to preserve such culture.

[@publicpost3166]

It's true..but how Indian war also ruin its own country culture..a lot of culture from North and South cannot be proud as one nation just like the past..sad isn't it? Now its India and Pakistan should have been one happy nation yet ruined by politics and human greed🇮🇳🇵🇰❤️

[@bpatcweredabomb2076]

@@publicpost3166 wtf are you talking about? You sound like a kid trying to be diplomatic.

[@applepi3703]

@@publicpost3166 You should really try having a basic understanding of history before making statements like that, sigh.

[@blueb3rry3910]

@@publicpost3166 please tell me that you're joking

[@damirbato5686]

Thats not the British fault but yours for not keeping your traditions going.Why dont you say how many people were lifted out of poverty and given a chance at life because of those industries where they worked,started their business,created whole industries that employ 100,000's of thousands of people who had nothing before it?Stop always blaming others for your faults

[@Alovedcreature]

I'm an artist myself and I appreciate all types of art, but this... is just something so special and beautiful.

[@bunnibunz8587]

@Hell Bro what's wrong with cubism art? Just because they appreciate all art types including cubism doesn't mean their bad at art. Its stupid that you assume things about people based off what they like.

[@Alovedcreature]

@Hell Bro and you must be a pretty awful person for commenting something like that. Art is art even if you don’t like a specific thing in it.

[@Alovedcreature]

@@bunnibunz8587 thank you so much. I hope you have a very good day/night.

[@bunnibunz8587]

@@Alovedcreature you're welcome. I also appreciate all art as an artist and their comment made me a bit upset so I felt like I had to say something. I hope you also have a great day/night.

[@expresso4thedeppresso]

Indeed

[@umamakhan3024]

I visited them in 2019. They are truly amazing. I could watch them for hours. They let us try it. And trust me. It's not easy. I have huge respect for them. Pure Art

[@arifarahman8363]

i want go their. i am from Bangladesh and fashion designer.pls tell me the place they are situated

[@pavanhsnpavanhsn6356]

Sir , Address Please .

[@sonalichoudhury7178]

@@arifarahman8363 you live in Bangladesh 🇧🇩 first you have to come to India and I think it is in North India because they are speaking pure hindi

[@yashshah3484]

@@sonalichoudhury7178 It is in kutch region of Gujarat. The only place where the art has survived. Little north of Kutch's capital Bhuj. A village called Nirona.

[@ayeshaafreen9762]

Location?

[@DarthAdii]

That piece of art deserves more than a thousand bucks.....

[@victory9654]

It took a lot of work to make, but it's worthless.

[@chrysanthemum_tea1938]

@@victory9654 why?

[@vv3060]

@@chrysanthemum_tea1938 probably because if it has no demand, it has no value

[@timlilijinsheng4070]

that's what she said

[@jadengarcia5086]

Ofc because your indian like them ...

[@bethanysmith5856]

That's gorgeous. Why isn't there museums that are taking an interest in this? This is part of their history and and a rare art? Ok thank goodness that there's others out of the family that know the art now.

[@zoyafatma712]

Oh yes..❤️

[@DanialDawood]

No one in India is interested in this art because of Islamophobia. This is an Islamic traditional art. In Indian mainstream Muslim culture and Muslims in general have been shunned and discriminated against especially since the Hindu Nationalist party over India's government.

[@Vrtpnwr]

@@DanialDawood oh shut up! Art in general gets no respect in this part of the World. This has nothing to do with them being Muslims.

[@DanialDawood]

@@Vrtpnwr it has everything to do with them being Muslim. Muslims are currently facing a cultural genocide in India, and your a bigot if you don't admit it.

[@karman5289]

@@DanialDawood yeah the whole world knows that India is now an Islamophobic country where a small kid gets scared from muslims

[@EktaDwvedi]

I'm an Indian who is a fashion and textile enthusiast and I'm so so saddd that I didn't have any idea about the depth of this art, despite having known about it

[@sangitasarminkatun900]

Imagine you're one of those tourists who picked up a piece of this one of a kind art without knowing just how special it is.

[@jayabika1491]

Do visit their website Link to their website : www.roganartnirona.com/index.html#two And they are on Amazon as well

[@FatimaKhan-fq9ho]

Go and support him

[@FaridShahidinejad]

Are you going to make an effort to learn it?

[@AJ-vs3yz]

@@FaridShahidinejad That would be impossible, you just can't learn this type of craft without having a lot of experience

[@MuteOne]

I can't even draw with pencil. I Respect his talent.

[@26_charityriansylumembang95]

Me too man 😌 a big respect 👍

[@ritamdebroy3833]

.

[@googleacc7472]

@@ritamdebroy3833 E

[@rukshanabhuya4236]

Me too

[@NiniBonita]

Right

[@thedailyprophecy1]

What a shame, that art like this slowly disappears:(

[@MysticalStd]

I mean it's bound to happen not matter what you do , everything has a end like there are thousands of language , art and many more that can ended

[@EllaAndrophobia]

Thank capitalism

[@gudasirireddy-adoglover6772]

@@EllaAndrophobia yaa

[@harshavaradhana9093]

Yes, actually after British invasion to India they bought indian raw material for less cost and tax than finish . Decrease in raw material led to complete disaster to cottages industry and crafts men of India.

[@marekosuchowski9984]

I mean is it, tho? I always believed that change is good and traditions are just holding us back.

[@DawnOldham]

I would pay $1000 for one of the more intricate wall hangings! This art really is impressive. I’m glad there are people who will work to preserve it!

[@shivani7186]

1000$ or rupees?

[@jaladhipatel6008]

@@shivani7186 dollars

[@cs-mi8ur]

It costs more than that even in India.

[@paradiseruler9881]

@@cs-mi8ur 1000$ middle class ki salary hoti hai koi kaise kharid paiga yaha. Logo ko to pasand hai he jaise chickankari . Magar iska dam bahut zada hai. Itna dam to sirf foregin me he milega. Better ye hoga ki skill india ke under or log aise kamo se jude or price thoda low jai around 15000 RS. Tab yaha pe bhi demand me aa jaiga or kuch companies bhi inse mil jai to fir to baat he kuch or hogi.

[@markbtw7987]

I don't get why they don't sell them on their website, doing online auctions for the more intricate pieces. Some of this stuff could go for much more than $1,000 if the right people were aware of it being sold.

[@macygamos2975]

You can see the pride in his face when he was talking about it 🥺🥺

[@gamertothecore-borngamer2347]

True. It's the pride that comes from hard work.

[@naman4067]

He has very nice voice too

[@naman4067]

Relaxing

[@ChristinaFromYoutube]

It would be wild to be the only person on earth making an ancient art. Its so beautiful too!

[@Dominator_5]

Cringe

[@3Chandresh3]

It's so strange to find out local talent like this from a foreign source Thank you for sharing his story It's Beautiful

[@II-gg5my]

So true! I didn't know about this either. Kinda sad tbh.

[@kabir7898]

Yeah really sad

[@kerruo2631]

If he was selling it online he could find way more customers that would be willing to pay good money for it.

[@raerohan4241]

They do. They sell on Amazon. They also have an an Insta and Facebook for advertisement

[@clareygirlz]

Tragically, the issue is that many people don't know that this technique exists. It makes it a very niche market to sell to, hopefully videos like this will boost the craft.

[@jayabika1491]

Yes Link to their website : www.roganartnirona.com/index.html#two

[@taesmile.]

everyday i get amazed by how talented people can be.. this is pure art

[@kittykunoichi9798]

@John cringe

[@Zancity6666]

What upsets me is that there are so many like him, trying hard to grasp onto cultural tradition but swept away by the consumerism current.

[@aoaoaaoaoao889]

@Let's Get This Over With nobody cares about the millions of current artists making stunning work and beautiful works of art and sculptures, but when a tradition that they first hear of today that can be exactly replicated if you just do it in a different way it’s suddenly sad and terrible, then they move on to another video completely forgetting about whatever they were talking about before. But I hope this doesn’t die out, it looks cool, except the paint making part.

[@cyantadeo975]

@@aoaoaaoaoao889 well people care about it because it’s a TRADITION it’s something that it’s been in their culture for many generations.

[@theecologist10]

People need to support their local businesses rather than larger brands. Even though its cheaper, the effects of transportation on the environment is terrible as well as losing local culture

[@aoaoaaoaoao889]

@@cyantadeo975 so all the thousands of random people watching this video are in family? Most of the people watching didnt even know this existed.

[@eechee2979]

Another obstacle keeping these traditions from thriving is social limitations on who can practice and share them, due to fear of cancel culture based on alleged cultural appropriation. If we actually cared about the culture rather than who is (not) allowed to do what, fewer harmless traditions would die out.

[@XAheli]

I'm very dissapointed in myself that until a few min ago I didn't even know it exists. I'll spread this. He deserves proper recognition .

[@rozichowdhury2588]

The piece that took him 2 years is definitely worth more than a thousand

[@XAheli]

@@rozichowdhury2588 absolutely . We must need to preserve it

[@harshithas.s.5836]

👏👏👏👏❣️

[@nathandeunk3533]

@aheli I’m thinking he needs zero supervision, as he's clearly a master at his craft.

[@suryayadav5758]

I like you aspiration toward this art .

[@Asan_K454]

The level of patience needed to do this

[@tesnimsalemtedj9628]

TRUE ... what's patience ?

@Demonic Creature Yea but he's pointing our the patience to make this traditional art on a video that's focusing on traditional art.

[@SiddharthSingh-zd7ny]

@Demonic Creature nah. Digital art requires patience but not more than this one. Atleast you can undo things digitally.

[@menahelsultan3389]

ay armyy

[@Asan_K454]

@@menahelsultan3389 ayyyyyy hi army!

[@PiyushKumar-lg9is]

My mind couldn't comprehend how intricate the 2-year piece was. Amazing art and hard work

[@stevenkoo2294]

This kind of product should be on auction, it's art. Edit: Omg , my first ever 1k like. Thanks ❤

[@shh11111]

Ikr?? They can earn millions once a person who values art comes in contact with it

[@PierreLucSex]

Your understanding of art value seems a bit lame.

[@KillerQueen-gx4vb]

This is worth more. Art dealers will probably just steal the money that this family deserves.

[@itsmysphere....3435]

Now your celebrity.... Congratulations 🎊

[@soumipramanik1194]

Exactly, such kind of things should worths more than Gucci.

[@GnarlyWaffle]

The pieces that took years are absolutely mind blowing. So much detail

[@sunshine711sn2]

I knw i looked at it and my mouth dropped. Lol. Insane the amount of details there are! Im in LOOOVE with this art. So sad that most of us just found this art form.

[@da_yanti.f.6363]

We're not just buying the art, we are also buying the patience

[@jabbar_rogan]

instagram.com/jabbar_rogan?igshid=1e336bockov2

[@atL-mf6fv]

This person seems like they think that modern art is real art-

[@RowanWarren78]

@@atL-mf6fv all are is "real art". It's subjective.

[@Ashley-tb2hr]

@@RowanWarren78 mordern art is shit compared to the art that's made with patients and many many days

[@RowanWarren78]

@@Ashley-tb2hr that's just your opinion. I think you're painting all modern art with one brush, pun intended, stereotyping it all as pop-art.

[@tee26_05]

This is no joke. This art is really difficult, time consuming, needs a lot of patience and practice. Hats off to this family for keeping this rare art alive.. ❤️

[@HOWTO-ms8wg]

And then there is Gucci selling grass stained jeans for 10 times the price

[@suhaliverma2960]

The whole textile industry is a dumb scam at this point.

[@SkillShadowXZ]

You're buying to Gucci to flex ,/s

[@saudazouria2305]

But I'd buy this instead of Gucci. For uniqueness

[@BichaelStevens]

@@SkillShadowXZ to 16 year old girls, sure

[@AS-ke6co]

@cardi beech true... stereotypes are too much sometimes

[@TheKawaiiDango]

bruh I didn’t even know oil could get to that gelatin-like consistency

[@Ladida386]

Yes it can. Flax oil is used for furniture because it makes shiny coating. Before it drys it is just like a gum.

[@Mohammad-my5yl]

Checkout around your cooking stove, you'll find sticky material which is nothing but boiled oil

[@evicaf4e]

@@Mohammad-my5yl good point

[@zexops]

@_CITY_HUNTER_ D6S4II / ANDROID burned oil once oil just steam off

[@akshaypendyala]

@@Mohammad-my5yl Yup! So true.

[@imsureashellthatimgoingtoh2525]

Even though it is not that profitable,, he dedicated his time and life to this art. Now that's what I called a true artist. You can't price someone's art that he had used his emotions to paint every small details of his work.

[@mrhacker-xr7zv]

Bruh imagine not carrying on a traditional that has been in your family for 8 generation I would feel guilty

[@ernestbr9786]

I understand your point but if your child does not want to be a rogan artist why’d you force him? You should not feel guilty for refusing to do something you don’t like, especially when you’re forced to

[@AndyMeesProductionss]

I don't see why, I even think it would be for the better to record the tradition and then abandon it. It's gonna die out either way.

[@anjumfareed3059]

At first he did not wanna do it cause it looked dumb,bit once he started practising he got more and more interested and now its his passion as he wants to spread. If someone hated something,they would just not bother to spread it.

[@Rapid_Shift]

@@peaceandpeace___ they have monopoly.. they need good marketing

[@luyandamlambo5803]

But this also requires skill

[@willsmith5935]

And this kids, is why tradition is important. Legacy.

[@Surya_Virya]

Depends on people to people

[@imbored7911]

Pressure from the dead

[@ertbert2332]

Sometimes important

[@ZeroChanceLance]

Yes true The bad traditions need to be thrown and the good ones need to be preserved

[@chriswentz5197]

Tradition:pressure from beyond the grave

[@neveedahjafri]

I never know this before. Wow... amazing!

[@jabbar_rogan]

instagram.com/jabbar_rogan?igshid=1e336bockov2x

[@Kischelan]

boi fake verified

[@b_lloydranjith_coronel9513]

@@Kischelan check the channel and stop taking meth

[@zerked.]

@@Kischelan boi your wrong

[@maramluvsu]

@King Aamon Da faq u like this for mate- like is it cuz she/he or they is verified? chill tf down child 🧍🏻‍♀️

[@1020mikki]

this is probably the coolest family tradition i’ve ever heard of!! it’s so incredible that you continue to do this and pass it through the family. you are all so talented!!

[@waqasakhtar4134]

That's how history is preserved ...

[@-zacm-4925]

Skdjsl

[@kaksid9848]

I'm working with Mr. Jabbar Khatri from this video and they're one of the most humble and talented people to work with. With designer collaborations and entrepreneurial aids we must save such rare and beautiful crafts of india. Thank you Business Insider for bringing this craft into light

[@mohininaik7155]

That man is sooo calm and patient I would never be able to be like him

[@azamshahzad4774]

What a beautiful art They are preserving,people back in 400 years ago so artistic and talented. I felt so satisfied by watching this video.

[@Kunaaaaallll]

man thats even more sad when you realize that 50-70 years from now there might not be even a single person who would be doing this art.. it will be left in our textbooks and how a century later there will be just one piece left which, most likely be displayed in a museum and people would wonder how talented people were back then and how foolish to not to preserve an art like this..

[@k1m198]

If things keep going how they are, "textbooks" won't exist in another 10 years. Just government training manuals.

[@mahalak4383]

They are teaching too

[@praiseprince_]

It's sad but.it's, how the world works.

[@kamallb4650]

Actually our textile department is trying very hard to save these textile techniques (and many others) handicrafts and handloom industry is definitely making progress, not on a huge scale but still. Government is organising many exhibitions too. Sadly as much I have noticed foreigners are more interested in our culture than people of our own country🤦🏽🤦🏽

[@kamallb4650]

@@mahalak4383 yeah. I read somewhere that they're gonna start a school... obviously it would be a side work bcoz making such time consuming arts as the only business in today's world is kinda ehh.

[@tabishmir2282]

This really needs to go viral..and they need to get recognition for such beautiful art and hard work..

[@suprangyasingh7774]

It got almost 800k views in less than 20 hours...I think this is pretty viral... but I hope it gets RECOGNITION, Also I hope dior or other brands that are currently interested in tie-dye or similar designs can collab with him/his brand...that would be amazing❤️

[@lora1279]

"he has won over 10 awards for his art" *shows the entire wall full of frames like freaking mr crab's house*

[@devanshiagrawal8492]

😎 Mr Crab!... Now they just need a SpongeBob for some excellent marketing.

[@susanb1997]

Seriously? Is that all you took from this video?

[@riversider2506]

Lmaooooo 😂 💀 😭

[@user-fw5qm9vu4s]

Timestamp?

[@Ibn_Abdulaziz]

Atheist be like, the paint melted itself and smashed into the handkerchief. They believe the earth came into existence that way.

[@jasonwitt3423]

Their work is so insanely beautiful. Please don't turn your back on this amazing work and skill.

[@sunriseorsunsetitsallabout187]

There are a lot of talent in village of India. Government should find them and preserve them.

[@sanskritid8590]

Couldnt agree more!!🙌

[@absar100]

And he is also a muslim

[@RashiAmrit00289]

Sirji Modiji have gifted this piece of Art to Barack Obama in 2014 ab isse bada tribute kya hoga iss painting ka

[@Idontcare-qy9yb]

@@absar100 what has religion to do with this don't you know art comes with practice not with religion

[@btsistrash.k-popisgay.4920]

@Taznaz Z Lol all of indian and pakistani muslims was hindu and all that arts belongsto us

[@clashwithdragon2023]

Infront of this, even the Gucci is not so capable

[@vagisha9306]

If Gucci is the sea level....then this mount Everest...

[@vagisha9306]

@@ahmednisar2359 no one cares about your opinion...

[@ritwikbharadwaj7068]

@@vagisha9306 bruh where he is from probably everyone has no skills and are butthurt (:

[@aminabegum1993]

@@ritwikbharadwaj7068 🙄🙄🙄🙄

[@ritwikbharadwaj7068]

@@aminabegum1993 ?

[@shay3355]

When brands like H&M and zara prevails, these guys are actually worth millions and millions.

[@maheenahmed8709]

@@Jjpprr123 yo, no.

[@StupidBadyXD]

1. You don't know what money is. 2. You don't know what productivity is. 3. Go buy it with your millions and millions then, you can't? that's because you don't know understand 1. and 2.

[@bradleywatts185]

The level of patience needed to do this

[@dinosaul]

@@StupidBadyXD Those things values more than that Gucci shit. You can just buy any clothes from any store and have the same quality.

[@o.602]

@@StupidBadyXD Lmao, you support fast fashion? That's just basically wasting your money for things which doesn't last long. Lmao, gurlie, get a check on yourself. ✨

[@jeanfischer7392]

This is the COOLEST thing I have ever seen!!! So awesome they are keeping the tradition alive.

[@testa4345]

A scarf from this business: so detailed a gucci bag: *lets take a cheap bag and put on the logo on it*

[@RapunzelExplores]

Ikr!

[@simplyria1339]

So true ikr

[@deadinside8719]

I hate Gucci So overated No hard work but ugly fashion

[@pranalisarpotdar8203]

That's the genius in Gucci, even I hate it, but so many others like it.

[@sooyaself2411]

@@deadinside8719 plz don't say tht..its true tht this business deserves more recognition but designers at gucci also work hard..

[@ankurapte1808]

As an Indian living in the state where this art is, i was so not aware about this!! We need to save this

[@aararara5001]

Which state are they from?

[@ankurapte1808]

@@aararara5001 gujarat

[@andresantvi]

what language are they speaking in the video?

[@oyxycxpiit22ycpycxyouodf95]

@@andresantvi hindi

[@joebidendonaldtrumpobamaaa655]

Did their business survive?

[@shrutisharma6058]

Mind blowing art. This beautiful art should preserve and spread more n more.

[@MM-lr5hv]

Certainly it needs to be saved by including it in a art college or uni as a subject. Only the person who has love for design and can create fluently his own work with a great patience, can hold this and pass it to future generation.

[@MinatheRaichu]

Why stop there? Just have local classes wherever towns can hold em. Maybe grants for those who know the craft to hold inexpensive trade schools/workshops and pass it on to kids who may have an interest. I don't know if it's true in India, but some countries have free primary school up to a point before sending your kid to school costs money. A trade like this for tourist towns and museums could help. Just a thought.

[@HelloItsVG]

This is so cool

[@indeedsussy7838]

www.roganartnirona.com/index.html#two Their website

[@muhummadhassan1206]

Early

[@flipamangastudio829]

omg Its you

[@p1gl3t]

someone ruined the 69 likes :/

[@dovaislands]

Hi helloitsVG

[@monicaandhavaram6045]

Sabyasachi, manish malhotra and other famous designers should encourage these artists. I hope they receive help from the government too

[@harshitha310]

@@aryan6310 shutt up

[@user-rb4lv4if9q]

@@aryan6310 go learn some manners. I Feel ashamed of what you said even as a Hindu.

[@MunkeeFWRrng]

@@user-rb4lv4if9q What did they say? I don’t speak the language.

[@everythingawesome7671]

@@user-rb4lv4if9q the person deleted it wut did they say?

[@leevon8908]

@@harshitha310 can I know what gs king said!!?

[@mabelynchettiar3502]

Being an indian unaware of this beautiful artwork really saddens me and I hope that this will not be the end of this. The resurgence of this craft gives me hope for all the indian artwork which are going extinct. Someone has to acknowledge these gems.Thank you Business insider for this video

[@oceanoccupant1761]

Same

[@mabelynchettiar3502]

@Margo Lockweeze if there we're an opportunity I'd surely try. Also please don't call it gooie

[@jayabika1491]

Do visit their website. They sell online and conduct workshop as well Link to their website : www.roganartnirona.com/index.html#two And they are on Amazon as well

[@mabelynchettiar3502]

@@jayabika1491 okay thanks :)

[@ska4666]

India is one of the rare few countries, that has taught me _"There is only one secret recipe to a Timeless Masterpieces, it's You"©._ -SkA lol _No wonder it's diminished so much ......i believe there are 100s of such arts in each n every profession of india, which only a select few can master,_ ....and if they managed to survive until now then believe me, these great arts aren't gonna go extinct if the original master doesn't discontinues this in his life.

[@elyzaabler9858]

Seeing that the craft relies on freehand art is truly marvelous. This traditional artform should be recognized worldwide and be kept alive for the next generation.

[@StupidBadyXD]

Is extremely inefficient. The end product is just pattern on cloth. We have way better system for that since the 19th century. You are just valuing inefficiency. What difference does it make if he were to draw by hand on a computer and draw by hand with oil on a stick. The end product is better with modern machinery. The quality is not better with oil on a stick.

[@iseeyouineverystar]

@@StupidBadyXD accurate user :)

[@muhammadkhan5898]

@@StupidBadyXD What reason? The same reason hand drawn paintings still sell for millions compared to your 5 dollar Ikea portrait.

[@mandyhorne4333]

@@StupidBadyXD You may think it's inefficient and perhaps it is, but there is space for both to exist in the market place. There are many who will appreciate it.

[@willsofer3679]

@@mandyhorne4333 Agreed. Though at the end of the day, that's kind of the issue. It's a niche market, and it's really only marketable because it's a traditional craft, in that they're mostly making it in the traditional way (aside from using industrial castor oil). "StupidBadyXD" is partially correct. It's a novelty item, essentially. This doesn't really take any skill or require a great deal of artistic talent (aside from being creative in the freehand form). Anyone could theoretically do this. It's only because they're some of the few Indian people doing it, and it's a family tradition. It wouldn't sell from anywhere else. Also, once you make it scalable, even within India --- it stops being profitable.

[@rupzrya]

2:58 this piece's artwork is just marvellous !!! Worth more than $1000

[@ananyasingh5809]

I think you meant Rupees, not Dollars? 'Cause that's too much money 💰

[@rupzrya]

@@ananyasingh5809 no I meant dollar. 1000 rs doesn't justify that master piece.

[@GaboG3]

@@ananyasingh5809 nah that's worth way more than 1000 dollars, 1000 rupees isn't much

[@anname7373]

Two years work worth only $1000??? Nah dude, that should be worth so much more.

[@pawanas7270]

It should be worth 3000$ minimum

[@ue2267]

Surely there are millionairs out there who would spend thousands to get one of a kind items made by rare skilled people like this!

[@winniethepooh8353]

@@jathinmahendra There are 7 billion people in this world. A "maybe" is out the window, it's a for sure.

[@shahnazwm]

@@winniethepooh8353 yep

[@Angel-xk3uq]

@@winniethepooh8353 Well, I guess it depends on the want of the consumer. A smart consumer may realize the value in the traditional crafts and arts, and wish to support it. But they may also decide against spending on pieces of art and crafts to instead save up for their own families. Of course there are different ways to invest in the future of your kids and in opening opportunities for them by giving them quality education and spending on their own hobbies. My more people like the hundred millionaires or such might spend their wealth on stuff, but it is up to the individual to do so.

[@shamerzaihan8638]

I would definitely pay 1000 bucks for that art

[@ue2267]

@@shamerzaihan8638 Same. Something like this would only increase in value. So much talent and traditional craftsmanship in 'developing' nations. If it was from Western or European countries, I'm sure these people would be VERY wealthy as their work would be considered high end/luxury.

[@0r0r0]

I never understood buying pieces of art for thousands of dollars...but now I understand. I would but his work in a heartbeat.

[@fatimajaved894]

Its amazing how some people are trying to keep generations old traditions alive and the world can't appreciate it fully

[@Priyankamarwadi9]

Because it is expensive, that’s why people are choosing dirt cheap printed fabrics and are unable to afford such artistic stuff and support the artisans.

[@angeleyes786channelquotesp7]

🔥🔥

[@Squirrel-zq6oe]

Yeah, human nature is making the world go to s*** and I don't really believe that there's any way to stop that.

[@konanamegakure4342]

Throughout the ages many techniques are lost..some were rediscovered, most weren't. Record this technique before it vanishes for good.

[@nocturnalcreatures7137]

I love the fact that they also gave lessons to others in order to preserve the art. Amazing!

[@steveorules3972]

Absolutely amazing, the skill and dedication to this art should be preserved for future generations.

[@Amara-k2c]

my mother had a dress of this art, sometimes she wore on functions, its beautiful,her dress was pink,ferozi n golden colour of this thing (rougan)on it...sooo many memories

[@alecchicano3721]

id rather spend all my money on this instead of those designer bags

[@DevyaniMulik]

This is so nice, and you can actually! I think there's a link in the description and somewhere in the comments too!

[@sayyadahmariamfatemah1134]

💯💯💯💯💯💯💯 Agreed

[@Muhammadarbaaz5]

Forget gucci and versace, try this.

[@neotheone5559]

Hmm. Rogan is a cool brand name ngl

[@user-ik1bq6qg2u]

Versace was great on it's prime but Gucci is and was terrible

[@nutsandbolts1264]

It's literally the definition of an investment, to buy one of these

[@JaiShrimataji3332]

Its so mean that 2.1k ppl have disliked this video.. What a great piece of traditional artistic skill he is trying to carry and propagate for mechanical future generation instead of supporting and praising ppl are disliking ,where have u come from????... Handicraftsman and such rare art needs to be recognised and preserved at international level.. Hats off to ur family.. Best wishes🙏

[@ananyamahapatra2091]

Celebrity designer should promote this typ of art.

[@kiku_to_herself]

Exactly we have only sabya sachi who is completely into indian traditional outfits , we need more people to simply convert this into a business , so that art is preserved and these great artist could earn too

[@abdullahalbraiky5956]

They're apparently too busy promoting shredded yeezies

[@shrutijadhav222]

But....why would they?

[@witmilk6527]

2 years->1000 dollars Man I'll take your whole stock and sell it through myself -America

[@ಠ_ಠ-ರ1ಱ]

Yea and that's on my bucket list

[@arai6147]

Coz 1k usd goes a long way in india

[@kittenmimi5326]

@@arai6147 so thats why they sell to tourists

[@arai6147]

@@kittenmimi5326 well i mean indians can’t be bothered to buy them at those prices coz the wages are very low compared to other nations(where tourists come from). If the locals buy them then they will have to sell their houses for the clothing. Its hard to earn a living

[@sublimefermion2205]

@@kittenmimi5326 They can buy them. But more as art piece rather than clothing. Their price for Rogan clothing was affordable before they started selling to tourists (hence they were used during weddings, only locally perhaps).

[@kishichi6060]

this should be priced more that designer brands, cuz its precious and rare

[@the_crypter]

It is priced much much higher even than designer brands

[@raivennero4774]

The one given to Obama is hella expensive actually, they actually got compensation for it and so it is worth it.

[@Beanpolr]

@@the_crypter Not the expensive ones.

[@kittenmimi5326]

Wellll

[@shuzennn]

The dedication it takes is incredible and the art itself is wonderful. Those people put their lives, hoped and emotions into each piece, it is so valuable as a holder of those. They hold pieces of human experience.

[@VINOTOR]

I'm indian and I didn't know we had this level of intricate art style...

[@shashidharhegde2815]

We had lots more ... But the British Raj in 1800s were so cruel that they cut the fingers of the artists so that the art form dies ,😓

[@VINOTOR]

@@shashidharhegde2815 so cutting hands after making taj mahal wasn't the only thing back in the day then......

[@shashidharhegde2815]

@@VINOTOR exactly. But that was only for Taj Mahal . But British did that to all of India so that they can sell British Clothes

[@VINOTOR]

@@shashidharhegde2815 using indian workers as sellers to sell but cutting off the things they need to sell Yea this is big brain time

[@cocomoose4730]

@@VINOTOR lol you still believe in that dumb myth, there is no proof whatsoever about the Taj Mahal thing

[@Andi-fk8vs]

I hope rich businesses like Hermés would be interested to have a print of their designs. This is what we call REAL ART.

[@ryuk7883]

There is no real art that’s the point of art...

[@solattes]

art is art

[@mandycandyasmr301]

Hermes does not deserve this

[@nunyabiznes33]

They did with a Japanese family that print fabric used dyed dough.

[@AJ-jq3hm]

@@ryuk7883 idk man simple canvasses with a splash of paint selling for millions doesn't feel like real art to me.

[@uravshi]

This is beautiful. And takes a lot of time. He deserves all due respect and rewards for the efforts the family puts in

[@StupidBadyXD]

You are valuing inefficiency. The end product is merely a patterned cloth. Is dead because any designer can draw up a design and have it mass produce.

[@uravshi]

@@StupidBadyXD if apparently anybody could keep a culture alive there would have been more such families into the craft. And also machine made items and handcrafted items differ in many ways which i think u can KZbin/Google yourself

[@uravshi]

@jayvir jadeja this fact being said. True everything worns out. But what if it pleases you and gives u mental satisfaction rather than just running after non peaceful means and still dying at the end.

[@barbarradevlin9111]

This is stunning art. One of a kind, handmade. I’d love to purchase one of these pieces one day, and I’ll never sell it, I’d just pass it down for generations. This is too beautiful and meaningful to not pass down. Just stunning. I hope his nephew keeps passing this craft down to future generations.

[@harshchaudhari2093]

He's from my state of Gujarat, and after watching this, I feel a sense of responsibility to help him in any way I can.

[@DrRiq]

Awesome to hear. I was afraid for India but comments like these give me hope

[@shadowslayer4578]

@@DrRiq ??? Dimag me ravish kumar ka bawasir?

[@AliAli-ci9mc]

Do it brother!

[@vve2059]

Many art and craft of india are being saved by muslim families

[@gaurisharma8414]

@@DrRiq Not everyone is in religion biases as it shown by the media or extremists , all of us want to live peacefully whether Hindu or Muslims .....We are a democratic country where there is equal opportunity for all .

[@omacindycindy]

He needs to start a School which will bring in some extra money and keep the craft alive .

[@wades.4087]

they were already doing that and it was mentioned in the video

[@unnyalpha326]

But there family secrets will go out

[@Fiveleafclover180]

@@wades.4087 They should try an online school with video tutorials.

[@user-sw4ww3ho4q]

@@unnyalpha326 how is it family secret tho? It's in the video..doesn't it all fall on skill of the person?

[@idkutellme-rp9qe]

needs to do it online

[@skiangel3962]

*I can already tell this will be one of “Thoes” videos that gets recommended 3 years after it is posted*

[@humnahnadeem1318]

^ just to help... its "those" :-)

[@ilcwn]

Thoes LMAO

[@coneyisland5843]

those*

[@skiangel3962]

Please, Keep correcting my spelling, I am not changing me and my friends are conducting a HS survey about people correcting Spelling on SM platforms. 😁

[@humnahnadeem1318]

@@skiangel3962 that's rlly interesting pls tell us about the results at the end.

[@rumarao9502]

I did this workshop in Hyderabad by the same family artist . Indeed it’s unique

[@413Dimitri]

I love learning about hidden arts in cultures, it’s a shame I haven’t heard of this until now, such beauty in all the pieces

[@jayabika1491]

Do visit their website. They sell online and conduct workshop as well Link to their website : www.roganartnirona.com/index.html#two And they are on Amazon as well

[@meowblackk]

This is actually quite heartbreaking. The art & finesse of this type of print is absolutely beautiful. It's so unfortunate to see the affects of not only artificial textiles, but especially Covid. I wish them much luck! Xo

[@jabbar_rogan]

instagram.com/jabbar_rogan?igshid=7tpi3jf1jyn4

[@ananyasingh5809]

Hey, are you Sia? 😂

[@negatron5514]

i wish he would sell it more than $1000. this craft is no joke and should be given more respect

[@BlackPearlSparkle]

There is a certain kind of beauty to the way Gaffur uncle speaks Hindi. Both his art and his words depict serenity. God bless the family. I hope they are able to fulfill their dreams of expanding it to an International level 🙏

[@tanishakhandelwal9297]

Yess totally true

[@shellblaster6932]

@SHAHZEB MIR he is in India so he speaks Hindi ,if he was Pakistani then urdu

[@puneetmishra4726]

The Gujarati accent makes it special

[@commentsanitizer7929]

@@shellblaster6932 people speak urdu in india also. Urdu is the second official language in Bihar and Telengana. Though there is not much difference between spoken Hindi and Urdu

[@SumedhaSharma-kv8yc]

@SHAHZEB MIR no it's hindi...(samay ( hindi ) and vaqt ( urdu)

[@glorygloryholeallelujah]

Artist: *”This design took 2 years to create and would sell for around $1,000.”* Me: *”You mean $1,000 per inch, right?”* 😱❤️

[@NiniBonita]

Right 🤔

[@IceQueen975]

THIS! My gods, this is actual art not the "modern art" bullshit. It's worth so much more.

[@ILikeBirds]

Ikr

[@ILikeBirds]

@@IceQueen975 modern art is trash. Modern art museums show you a dot on a canvas and call it art

[@markk_hypercubing]

@@ILikeBirds some time ago i've saw some news online about a woman janitor working in a modern art museum who accidentally trew away a "piece of art" cuz she though it looked like trash.The art was some cardboard laying on the floor.

[@amithkumar3071]

If he was Italian or French he might be a millionaire and this art would be cost High .

[@anagonyaowusu3119]

#Racism

[@zooked5845]

What's the difference if he was italian or french?

[@peachy4557]

@@zooked5845 because a lot of italians like to buy expensive masterpiece?? I think

[@kennethwardingley9209]

@@anagonyaowusu3119 how

[@hyhy7478]

@@anagonyaowusu3119 how is that racism..Don't use that word everywhere Do you even know the word's meaning?

[@_.shruka._9200]

They can make oddly satisfying videos of them making their art and post it on youTube. It will be amazing.

[@trilobiteterror8015]

5:07 "He's earned over 10 awards for his work" (shows wall covered with dozens of awards).

[@minismalls3096]

Lmaooo well they aren’t wrong I guess 😂😂

[@harshalsugandhi1932]

i think that is 10 international awards, others may be national ones.

[@aadtie5633]

Rs. 75,000 for such a materpiece .. is very low. Should get at least 2.5-3 lac.

[@AniverseStudio]

Jyada lalach bhi achi nahi.

[@titaniumfalcon8670]

@@AniverseStudio sahi bola

[@yanshi9142]

Toh TM kharid lo nah

[@viditkhune7534]

It worths more than a million..better than shitty so called modern abstract art

[@aadtie5633]

@@AniverseStudio bhai lalach ki baat nahi.. jab 2 saal ek chiz banane mein diye hain, toh calculate kar ghanto ke hisaab se. Bohot kam hain.

[@gpdelrosario4335]

When he said, "I will not waste my life on this art." That broke my heart. Imagine how desperate you'd have to be to abandon a family tradition that's been with you for 8 generations.

[@Holly_woodNation]

Bruh imagine not carrying on a traditional that has been in your family for 8 generation I would feel guilty

[@StupidBadyXD]

@@Holly_woodNation Then you should be a hunter or farmer. That's what human was for hundreds if not thousands of generation. You should feel guilty of you are not farmer or hunter.

[@in_awe5508]

@@StupidBadyXD ? That's not a tradition. A tradition is something passed down in a family generation to generation. In the beginning, hunters and farmers were more societal roles because it was necessary for that time and space and that has long died out due to convience of modern technology. People stopped passing down the skills for the roles of farmers and hunters because it wasn't as necessary anymore and it didn't hold a strong weight of importance. The difference here is family passed it down purposely with the intention of the next generation doing the same. It was an one of a kind skill that defined who they were as artisans. There's a certain pride and history attached to it.

[@StupidBadyXD]

@@in_awe5508 Farming rice/wheat/potato/corn, all of which requires skills. You can't just have anyone who doesn't know how to farm go and start farming. If you ever lived in any farming village, you know exactly how is pass on 1 generation after another. These so call "artwork" are also isn't "necessary for the time and space and that has long died out due to convince of modern technology". Any designer can draw up a design on to a computer, print it out with machinery with and mass produce them for everyone to enjoy. Clothing or rugs stop requiring a single person design, drawn, and production all by themselves, because "it wasn't as necessary anymore and it didn't hold a strong weight of importance". All he's doing is making cloth color with oil, draw them manually and make "pretty drawings" on cloth

[@someguycalledaella]

@@StupidBadyXD For the record, they take time to master, so, they still need to be respected for that. Oh what, technology can copy that? Well, not all technology can help. That's just me. Edit: Also, this is literally a historic artwork that was up for centuries.

[@shireengadiali7424]

The most wonderful and beautiful art I have seen created. God bless this family.

[@angeleyes786channelquotesp7]

🔥🔥🔥

[@sanikakulkarni919]

When I went for my college study tour to Bhuj(Gujarat), we visited this place where Khatri sir and family create the piece of art. There's so much of hardword behind those intricate designs. A big thanks to Insider for giving such artisans an opportunity. ❤️❤️

[@sqoishicasette]

As someone who knows Hindi I have to say, He's so well spoken...

[@ashapatel5047]

Oh being an Indian my grandma has a Saree of this design. Never thought it was so unique tho😳😳

[@gileschenery974]

Big flex

[@nunyabiznes33]

I'm just curious, since this is basically oil paint, how does your grandma clean the sari? I'm assuming the design itself is waterproof but does it tolerate soap?

[@ashapatel5047]

@@nunyabiznes33 I actually don't know much about it but she usually gives it to a special kind of laundry

[@avniprakash9879]

@@nunyabiznes33 petrol wash ,

[@jannat3109]

F L E X

[@jdouglas9019]

That is so Damn cool! Keep tradition alive! Keep old things alive they can't be replaced 🖤

[@ImARealHumanPerson]

YT Comments - Needs to raise his prices Common sense - He barely sells them now. Raising the price will make even less people buy them...

[@bebekgeprek8376]

Sadly that's a fact

[@CrystalinRose]

I disagree. He’s just targeting the wrong audience. He can make MUCH more money off these if he did raise his prices and target a more specific audience than tourists.

[@paragonofhope2620]

@@CrystalinRose what do YOU think he should do then?

[@kymab.5172]

Lol the people don't get how "supply and demand" works

[@chrono-glitchwaterlily8776]

@@paragonofhope2620 they just told you...

[@rheam3920]

Advertising their art on social media and e commerce platforms would help them a lot. One thing social media is good for

[@madscientist5189]

His story appears on the boxes of some Amazon orders.

[@rheam3920]

@@madscientist5189 ohh wow. I dont think ive noticed it on a box yet but thats great