ከ ቀስተ ደመና CEO ጋር የተደረገ ቆይታ - With Yehdego ( Bobby ) - S04 EP 34

Welcome to another exciting episode of Meri Podcast. In this episode, we have a very special guest, Bobby, the CEO of Keste Demena Industries, the sponge factory company that operates in Ethiopia and markets for Africa.
Bobby is not only an accomplished CEO, but he is also the founder of Dinq TV and Kinetic Dawn, a creative company that produces content on a professional level. He studied in Filming School during his stay in the USA, which equipped him with the knowledge and skills to create a movie that was once watched in Ednamall Ethiopia.
During our conversation, Bobby shared his insights on the African business landscape, and how he is working towards making a difference. As a second-generation CEO in Keste Demena Industries, he oversees all the core functions, including sales, marketing, merchandising, finance, and operations.
Bobby's vision for the future is inspiring, and his dedication to the growth and development of Keste Demena Industries is admirable. We hope that this episode will not only inform and educate our listeners, but also inspire them to strive for greatness and make a difference in their respective industries.
0:00 intro
2:55 keste demena
12:16 Marketing
17:55 kinetic dawn multimedia
24:25 Early life
35:31 Assembling & managing team
41:33 2nd generation business
1:02:17 Finding balance
1:13:55 leading a factory
1:22:01 vision
1:25:38 Wisdom & Outro
So, sit back, relax, and enjoy this insightful conversation with Bobby.
Socail Links
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TikTok ( / meripodcast )

[@yisakmekonnen1236]

ይኼን የመሠለ አስተማሪ ፕሮግራም እንዴት ይኼን የሚያህል ትንሽ ሰው ያየዋል የብሔር ስድድብ ቢሆን በሺ የሚቆጠር ላይክ እና ቪው ያገኝ ነበር።ይኼ የሚያሳየው ያለንበት የወረደ አስተሳሰብ እና ድንቁርና ነው።

[@Hkim185]

አቤሰለሞን ልጅ ቢሉ ጥሩ ነበር ,አሜት ጠማቃሆች ርዕሰት መሰጠት ይችላሉ.

[@deldiyshow-464]

የማይጠቀምበት ብዙ ሰው ከሚያየው፣ ትንሽ ግን ብዙ አርገው የሚያበዙት በቂ ናቸው።

[@mordecai4675]

👉 30 ዓመት ሙሉ ወያኔ በዘርና በብሄር ያደነቆረው ትውልድ እንደዚህ ያለ ኳሊቲ ነገር መስማት አይችልም ጭንቅላቱ ስለደረቀ ይሄንን ጮማ ቢበላ ያስቀምጠዋል😂 ያንኑ አሻሮውን ይጋት ❗ የደነቆረ ህዝብ ያስጠላኛል❗እውቀት የሚራብ ያስቀናኛል❗

[@MTV_Ethiopia]

​@@mordecai4675😂😂😂😂ላም ራስህን ከፍ አርገህ ህዝብን አትናቅ።...ደሞ ወያኔ ነዉ እሂን ሁሉ massive investment ያስጀመረዉ እንጂ ስለ economy የታባህ ታቅ ነበር😅😅😂

[@MillionAlex-lx4pq]

I remember your father he was great man who was supporting ethiopian sport

[@habtamutadesse9109]

የዚህ ፕሮግራም አድናቂ ነኝ ለኢትዮጵያ ባለተስፋዎች በጣም ጠቃሚና አስፈላጊ ነው በሁሉ ነገር ማትረፍ አይኖርብንም ይህንን አውቃችሁ ለሃገራችሁ እንደምትሰሩ ይሰማኛል

[@mordecai4675]

❗እናንተን የማይሰማ አቤት ስንት ነገር ይቀርበታል ❤❗

[@bethelhemtekalegne7444]

He has a lot to say. WE NEED A PART TWO. Pleasee

[@infinity-clips9414]

exactly we need part two

[@tsionmelaku3672]

😅😅 14:29

[@danielgirma4741]

Ppppp1¹​@@tsionmelaku3672

[@azebsemu2166]

አቢሴሎም ይህደጎ ታታሪና ሀገር ወዳድ አባት ነበረህ❤

[@aynalemdubale393]

አጅግ የላቀ አሰተሳሰብ የወደፊቷ የኢትዮጵያ ተስፋ ናችሁ በርቱ እግዚአብሔር በሀሉ አቅጣጫ የሳድጋችሁ

[@12mengistu]

1 day i will share my experience in this podcast...i am goat farmer

[@merydan]

good luck with your journey.🙏🤞

[@Black-lioness]

Good luck please share on your own plate form

[@titiurgessa3247]

I can't wait to see you then I believe you can do it

[@12mengistu]

@@titiurgessa3247 Thank you sis🙏 yes i can do it

[@fitsumfitse1389]

thank you all of you. its an amazing episode.

[@bethlehemsahle7521]

ዕፁብ የሆነ ክፍለ ግዜ ነው:: በጉጉት የምጠብቀው ነው:: እስከ አሁን የቀረቡት ሴት ለውጥ ፈጣሪዎች ግን በጣም ጥቂት ናቸው:: ብታስቡበት እላለሁ በተረፈ ግን ግፉበት:: Bravissimi 👏🏾

[@lapulga246]

Nice job guys. please invite him for second time over. He has a lot more to give, We also have a lot more to take from him. please renew him for the second part !!!

[@zehabeshatv5836]

I had the opportunity to meet ato abesselom, a very passionate gentleman. Baby is also very passionate and creative. Good job guys.

[@Lemlem7682]

ድንቅ ነሽ የሚለውን ቤቶቹን አይቼ በጣም ወድጀው አለሁኝ። it is true without marketing no matter how good is your product if you don't Market right it wouldn't do any good.

[@mordecai4675]

ዋው!❗ እንዴት እንደምወዳችሁ እንዴት እንደምማርባችሁ❗

[@HABESHA_WIT]

Sir if they make it easier for y'all ema be men yeserkalu there's no way selezi there Going to make the bureaucracy and every simple little thing as Hard as they Can this person is a true Genius for actually finding a way through all that and building an actual infrastructure He have all my respect a true inspiration really

[@briktis6334]

Grateful to have u guys kennan and Tigabu keep going

[@bemnetabebe4864]

I really underestimated Bobby. Dude is amazing. Keep up the good work. Good Luck.

[@yabetsfantahun8974]

I said it second time the BEST podcast in Ethiopia

[@ethiopiangirl447]

Let's go ikia in Africa 🎉🎉

[@melatyoseph3664]

We need part 2 please

[@tsionhaile1793]

I really appreciate this podcast this was logical and knowledgeable, Thank you guys!

[@biruktube1272]

wow he so amazing we need part two bruh

[@ethioland4938]

አቤሰሎም ስርአት ያለው ልጅ ነው" በጣም ነው የማደንቅህ ' LA .LosAngles ( America ) አውቀዋለሁ" ትንሽ ግን ተለወጥክብኝ" ስራ ከመብዛት አንፃር ሊሆን ይችላል" ጎበዝ ወጣት ነው" በሀገር ላይ የአባትህን ችሎታ ለማንፀባረቅ ያለህን ችሎታ ሳላዳንቅ አላልፍም" በርታ IKA store ኢትዮጵያ ውስጥ እንደምታሰፋፋ ምንም ጥርጥር የለኝም በርታ !!!

[@miyager11]

The best statement I heard "we want to be capitalist but we are dealing with socialist/communist polices"

[@mikyamaha542]

Correct!!!

[@ashb20081]

Ma guy Bobby, proud of you boy !!!

[@wudeabebe4912]

this is the best learner i ever have, great experience Bobby!!

[@sileshitegengne3750]

Well done young man.

[@bezawitberhanu7693]

I am really impressed of how he talks he is not a motivational speaker but he motivates u to be a better person

[@marakinegash8775]

Very inspiring and educative !

[@redagizaw7187]

Very wise person God bless him more and more.

[@melikmike2898]

Man! these three are what i call a 🔥 fire generation…amazing episode as always from Meri podcast, KEEP IT UP

[@SundusYousuf]

Another amazing episode on the books. Great job on the production quality of the podcast! The audio and video are clear and the overall visual presentation has progressed significantly. I appreciate the diversity of guests that you have brought on the show, it shows a commitment to showcasing a variety of voices and perspectives within the business world. Keep up the great work!

[@bethelhemdejene3728]

Very inspiring, learned alot! Very well articulated, loved how you told your story, definitely would love to see the Keste Demena story in a movie🙂

[@enbakomnekahiwot1982]

wow what an idea who i got to play Gashe Abesolome Yihdegu it could be like a God father movie saga

[@abelalemayehu6953]

Build it and they will come!!

[@hermontewolde8137]

Thank you for sharing honestly about your family business. I can relate on so many levels. It’s always hard taking over your family business.

[@Abraham_Bosha]

Thank You!

[@medtaff7545]

Enjoyed it very much, this generation is our hope for Ethiopia !!!

[@ethiotechbox8731]

i just wanna say tnx all of you and appreciate that you shared your precious knowledge and experience in country like this which are not that much knowledge sharing expertise....

[@ebbek6065]

As a person that retuned from the US, I’m in complete agreement about the employee rights and the shortsightedness of the labor law. “Capitalist economy with communist workforce” is the perfect statement. It needs to be reformed for a long term sustainable economy.

[@Daxx_y]

i couldn't get enough of this podcast always amazing ...keep up the good work fellas

[@merhawitleake-uz8bo]

Hulea tv ena radio ye artistoch ena andand bale wuleta medrek bcha neber .Le hagerm Le mahberesebum be Ketta astewatso yalachew sewoch masayet Le lelochu brtat yhonalu!ketlubet.yhdogo betam betam yemigerm real and sweet expression!👏👏👏

[@mikot4439]

Good job Bobby , I have watched “13 months of sunshine” and it is pretty outstanding, very underrated. Learned a lot regarding business too , Thanks .

[@bershger5662]

Wow, Thankyou Meri, I learn much valuable information He’s a humble good storyteller need him back

[@surafelwondwossen6969]

Thank you Meri Podcast!

[@SirawdinkFikreyesus]

This is interesting. Well done guys!

[@menkirgirma236]

Great job! I am impressed with Meri hosts. Keep up the goog work. Very educational and to the point. No politics. No ዝባዝንኬ

[@yeabkal4416]

Well said and amazing conversation ❤❤❤❤

[@faith163]

wow,well done! i was so into when i watched this amazing episode i really proud of you the youngest smart business minded generation ..keep it up folks !!!!

[@tekaligngelan1318]

Wow. These guys are great content creators. I like your podcasts. Great job. Keep it up. Bobby is cool too.

[@tgbw28]

I love this podcast, as a new business owner I will learn a lot from the gusts. Thank you 👍

[@ninigetaneh2634]

This podcast(Meri) is valuable. Every Ethiopian should listen to it.I start following you on Twitter, you tube and even on TikTok. Even though am not in to business world, I love listening how these Ethiopian entrepreneurs sharing their experiences, and Am recommending it to my sisters and brother and my friends . በርቱ ጥጋቡ እና ከነአን🙏👍🏾

[@raheltadele8670]

I had the chance to work with KD.I admire you and all ur team.well done!...I also manage furniture manufacturing.i feel everything u say.I wish we have a solution for management as a country

[@mosspapi9208]

Keep inspiring.thank you

[@yosiast]

Good to see you on here, Bobby. Keep up the great work!

[@lehulutube9063]

Quite informative interview , keep it up guys

[@fevensamuel7768]

Wow, this is the most educational episode I’ve watched so far! Thank you for sharing your knowledge! Your dad’s wisdom in business is unbelievable. I live in Canada now. I have a plan to come to Ethiopia to do some research on the business I plan on doing. Thanks guys for inviting all these amazing business owners/CEO’s to share their experience. It helps a lot in regards to what to expect.

[@dawitbirhanugetahun9977]

very inspiring video !!! keep it up brothers

[@reliefpsychologicalcenter5592]

ከዓመታት በፊት ቀስተደመና ስልጠና ለመስጠት(self care for well being, it's one of our traing concept we give) እና ተጋብዤ አይቼዋለሁ! ጥሩ መንፈስና አስተሳሰብ ያለው መሪዎች እንዳሉት የሚያሳታውቅ ተቋም እንደሆነ ያተኮሩበት ነጥብ አስረድቶኛል። ጥሩ ጊዜና ትውስታ አለኝ! አመሰግናለሁ! በተረፈ ጥሩ podcast ነው። መማርና መስራት ለሚፈልግ የሚከታተለው ነው!!

[@takelekassa]

woww, thank you bobby Abeselom

[@akbee6623]

Industrial Engineers are the best solution for Manufacturing. They are the full package. Good Luck!

[@hevenarefu3787]

Thank you a lot, guys

[@ktube2094]

Bobby you are genius but one advice for you stay away from alcohol you will do great things with that great minds of yours.

[@davidodav]

I like this young man! he sounds visionary and descent! This podcast is the best by far. It is disappointing that this channel does not have big number of followers and watching time. Most ppl out there prefer to watch and listen shitty stuff! Anyways great job Meri Podcast and keep up the good work!

[@oumer2539]

thanks a lot wow, what an insightful talk

[@ayuby.7234]

Excellence!

[@Roommateforever]

Keep up guys 🎉 like ur podcast, the camera 📸

[@ferehiwotshanka8087]

I can’t stop watching over and over ❤

[@menassies3224]

The guy is a good story teller

[@menassies3224]

Also seems quite assertive

[@infinity-clips9414]

he knows how to say something in a more interesting way even his pause is so damn good btw you are a good listener too

[@maidotmeherka1889]

I wonder if you can be able to invite a foreign investor that is working I Ethiopia. I want to know their view on the Ethiopian business culture and ethics.

[@jalubirru8043]

I forgot to subscribe but here u go....subscribed as bobby said. U should say it more often

[@henoktibebe2009]

I congratulate Gash Abesolom! Young man still you are expected to make your standard Gash Abesolom we wish to see you becoming a donor also. Keep it up.

[@natnaelgirmay8223]

I think I should be invited in your show because i have a great story

[@kaluman964]

Genus mind ,and i so inspired

[@visiteth251]

Brilliants!!!

[@kidistadane6554]

Great podcast !!

[@piazzagaming]

When you shoot, don't focus on the guest only, we also want to see you guys, the hosts. much respect Meri!

[@takelekassa]

no, focus on the guest please

[@nebilbiketouring5836]

Wow this guy is amazing .we need part 2 🔊

[@winniekifle6705]

Thank you for sharing

[@ferehiwotshanka8087]

I have no words to explain you guys keep it up 👍 I love coffee I wish I can test your coffee ☕️

[@meazayetbarek7641]

Meri podcast is number one

[@aymiroasefa2725]

Bobby ምርጥ ሰው❤

[@Selam-ok8ul]

Like a father ,like a son.his father was a proud Ethiopian.may his soul rest in peace..

[@dinkg.mariam4279]

Thank you I live in va I learn a lot

[@bsgconstruction9293]

RELLY WELL SPOKEN KEEP GOING.

[@Mankush995]

ኢትዮጵያ ውስጥ ከቤተሰብህ ውጪ አምነህው የምትሰጠው በሙሉ ሀላፊነት ይከብዳል ነገ ነጥቆህ ይሄዳል ህጉም በጉቦ ስለሚሰራ ዋጋ የለውም .

[@chernetayalew]

You guys are doing great. Your critics about our country's business environment being much immature is so true. But business managers are making the same critique again and again, mc might be a case that they themselves are not also matured enough to deal with the situations and teach us innovative strategies. If you say this is not enough and that is not enough, comparing to any of foreign companies experience then I think you were there[abroad] for nothing. U should've brought a way to deal with our weaknesses, rather than pointing on other body to do it for you. Gov't is not gonna do a shit to help us with it. We expect an answer and strategy from market and business men like you who've got the chance to travel the world and observe it.

[@alm2467]

I Had an opportunity to meet Ato Abeselom his passionate person

[@tsedeytebeje1995]

KD is the EKIA of africa👍

[@getachewdemisse3004]

We are not getting out alive,We are all heading to the same place 👏

[@michaelyonas1441]

Very nice, big episode. But the sound guys. We need better audio. Let me know if I could help!

[@zehabeshatv5836]

What do you do for a living if I may ask. We may work together.

[@piazzagaming]

bro this sound quality is insane

[@kalandgetahun8373]

I am a huge fan of this podcast. Keep it going. I have one comment though. New episodes are not as quickly available on audio platforms like Teraki, Google Podcasts and Spotify as it is on KZbin. I hope it will be available on all platforms the moment it is released if it is possible.

[@The1KOKIE]

ይህንን የመሰለ ትምህርት ሰጭ የ podcasts ውይይት የሚያቀርብ የ KZbin ቪዲዮ 8.56 K subscribe ብቻ ነው ያለው ይገርማል ጥሩ ነገርን ትተን ያረባ ነገር ግዜአችንን የምናጠፋበት ነገር ይገርመኛል

[@abelabeje2728]

Ebakachu hayilen gabzulen b/c bezu organization selalew!

[@simonbeheru1410]

በማም ነው የማመሰግነው ብዙ እያስተማራችሁኝ ነው እግዚአብሔር ይስጥልን 🙏

[@liduhamsalu9090]

Oh the guest is so cute

[@hamidmustefa9186]

The only comment I have on this podcast is on the audio, to do better. It's a bit much condensed.

[@leuldawit5778]

part two please

[@birukdidimos3940]

Amazing pod but improve on the intro try to flovour up the intro don't directly go to question try to shout out Ur guest

[@meskibiru9314]

የአባትህን ታሪክ እንዴት እንደወደድኩት ከአባቴ ታሪክ ጋር ይመሳሰላል

[@ethiogsm6874]

Geltsneth betam dess yelal bezu temriayalew respect 😇