Meta Pixel Tutorial for Beginners (2024): How to Set Up a Pixel for Instagram Ads

[@Highseasonco]

Hope you all found this Meta Pixel tutorial helpful! Every website is different, but the process is just an easy "paste" once you've followed the steps we shared. 👉 Don't forget your FREE copy of our Ultimate Instagram Ads Checklist here: bit.ly/InstaAdsChecklist

[@Unpuzzled-Horsemanship]

Thank you for not only your quick response but your clear answers. Much Appreciated!

[@Highseasonco]

@@Unpuzzled-Horsemanship So welcome! - C

[@Unpuzzled-Horsemanship]

Good morning! This almost feels like a silly question. Once I have the meta-pixel on my website and funnel pages, does it track ads for both IG and FB? I don't have to install anything on IG directly? I do have events set up on my site as well.

[@Highseasonco]

Not a silly question at all! The pixel is attached to your Ads Manager account so as long as your Instagram profile and Facebook page are connected it will track activity across both platforms. If you're able to run ads through both IG + FB you are all set up! - T

[@Unpuzzled-Horsemanship]

@@Highseasonco Thank you so much! I can train a horse like nobody's business, but the tech stuff puts me in a stumper.🤯😫 Another question: is the pixel just for FB and IG? How do you track KZbin?

[@Highseasonco]

@@Unpuzzled-Horsemanship We all have our specialties! :) Yes the Meta pixel is just for Meta products. KZbin currently doesn't offer tracking or a pixel, anything you'd want to track would need to be via Google Analytics through a KZbin ad - C

[@Unpuzzled-Horsemanship]

@@Highseasonco Thank you for not only your quick response but clear answers.

[@howiecampbellmusic]

Thanks for the straightforward approach. Well presented

[@Highseasonco]

So welcome - thanks for watching! - C

[@leticianavasofficial]

Hi there! Should I create a pixel or an Ad first?

[@Highseasonco]

Hi there! You’ll want to set up your pixel on your site before you begin launching ads to capture all the data. - T

[@cindyparker.realtor]

Perfect tutorial! Thank you. I even passed it along to my website management team to pass along to other clients. :)

[@Highseasonco]

Thank you so much, Cindy! Very glad to hear that and I hope it helps the team install pixels a lot easier :) - C

[@ralphiedee]

I have to say you are one of the easiest people to understand as I see you know your work well, I've been looking all over for an answer to a question which I believe you can help. It'a about FB and IG adds and if I need to use a meta pixel or not. I'm not a newbie but just want to make sure my adds which are mostly to follow me. Is there a private contact for you as I do not want people to know my business. Thanks so much hope I hear back from you soon.

[@Highseasonco]

Hi Ralphie, thanks for the kind words. You can reach out here: www.highseasonco.com/contact - C

[@FinanzasconRey]

This is great thank you. My only question is how to Remarket using the pixel? I put a first ad with the pixel and it grabbed the info of the target audience. How do I remarket to that audience?

[@Highseasonco]

You're welcome - happy you found it helpful! To retarget the audience you'll first need to create a custom audience from the pixel, linking the instructions here: facebook.com/business/help/1474662202748341?id=2469097953376494 and then when you create an ad you can target that custom audience in the ad set (as opposed to using interests). Let me know if you have any other questions! - T

[@JosephValentePorter]

This is so helpful ❤

[@Highseasonco]

So happy to hear, thanks for watching - C

[@DJCRYSTL_OFFICIAL]

hi fantastic info. having trouble with few things . in ads manager , ad set , pixel - it only shows a very old unused pixel that I cannot seem to get rid of on the drop down. I created a brand new pixel however it's not showing up on the drop down in Ad set. incredibly confusing ive tried for days and can't select a new pixel for my new advert . ive assigned myself and it looks connected to ad account but not sure . any help would be incredibly appreciated if possible . anyone ?

[@Highseasonco]

Thank you so much! It sounds like there may be a missing piece here that is causing your pixel not to be attached to your ad account as a connected asset, if you haven't already, try these steps and see if that helps! - T facebook.com/business/help/622772416185967

[@mariachristofi2308]

Thanks for the video: For example, if my website has 4 different languages and I want the landing page for my ad to be in a different language each time, do I have to change my Pixel, or just the URL I put in the ad section?

[@Highseasonco]

So welcome! You just need to switch the URL in the ad section :) - C

[@mariachristofi2308]

@@Highseasonco THANK YOU

[@Ajsowaavy]

web option does not show up. only app option

[@Highseasonco]

Hi, could you clarify more what you're referring to here? - C

[@FFBwithblessingjohn]

Thanks for sharing! What website are yiu refering to in this video?

[@Highseasonco]

Hi! So welcome. When we're talking about the website, it's your own company website where the pixel needs to be installed - C

[@FFBwithblessingjohn]

@@Highseasonco In essence a website has to be created other than Instagram page. Thanks for sharing

[@Highseasonco]

Correct, you'd need to have a domain name and independent website running to use the pixel, as it "follows" people from your website to Facebook/Instagram. So welcome! - C@@FFBwithblessingjohn

[@babecreativebrand]

where do you put the code for the pixel in the website!?

[@Highseasonco]

Hi! Here are the instructions: facebook.com/business/help/952192354843755?id=1205376682832142. It needs to be placed in the header section of the website - C

[@babecreativebrand]

@@Highseasonco i know, that is the part i was having an issue with. i have spent all afternoon looking to figure out where to integrate the code. Thank you for sending that. Do you have any videos on Conversions API with Stan Store? Thank you.

[@Highseasonco]

@@babecreativebrand Sounds like you may need to reach out to the web provider. We use Squarespace and it's simple, plus there's a ton of great Help links available. We don't have anything on Stan Store APIs, that might be a little too niche for our audience :) - C

[@silje791]

Hey, Thank you for sharing this video. It is easily understandable, but I am having trouble being able to register the website where it is supposed to be. How can I solve this? Thank you.

[@Highseasonco]

So welcome! Could you expand a little, please? I'm not sure I understand fully - C

[@caitlyncurtis94]

Random question but im so new to all of this. When i go to paste my website, what is that? Is that just the URL from my facebook business page? I havent run ads before but want to start runnning instagram ads. Would love any help

[@Highseasonco]

Hi! You need to paste the pixel in the back end of your website, so you'd want to log into your web host (Squarespace, Wix, Wordpress etc) and go to the relevant section to paste the pixel. There are specific Help articles for each host. Do you have a website? It's not the URL from your FB Business Page, it'd be the pixel code into the back end of your website - C

[@yadunandanagowda]

hi i have an ads agency so if i want to add a pixel for our clients ads how should i do it?

[@Highseasonco]

Hi, you'd need access to your client's FB pages to acquire the Pixel, or they can get it to you, and then you'd need access to the client's website so add it to the back end. How to do that would all depend on which host they use. - C

[@KirstenBenson-o1z]

I am trying to complete this for my website, I also use Squarespace, but that partner is not showing up in my options. Do you happen to know why?

[@Highseasonco]

Hi Kirsten! Are you still having an issue locating the partner details? Sharing this guide with you just in case! support.squarespace.com/hc/en-us/articles/115015760107-Using-Meta-Pixel-with-Squarespace

[@MylesFaulkner-z2u]

These tutorials are excllent. Thank you. I have a quick question if you have a sec to answer, I'd be grateful. I have a short term rental that I'm just starting to run ads for. I currently have a linktree in my profile that connects to the rental website (squarespace) and then AirBNB, Vacasa and VRBO. I'm beginning to realize that perhaps I should have just one link as opposed to multiple options. I was thinking I would just add the AirBNB link but obviously I wouldn't be able to add a Meta Pixel to their site. In terms of removing barriers to conversion would you suggest forgetting about the Meta Pixel and just send folks straight to the AirBNB link or would it be worth building that warm/lookalike audience via the rental website's home or booking link page? Thanks again!

[@Highseasonco]

So happy you found the tutorial helpful, and thank for your patience with this response! To confirm this is one rental with subsequent links to the booking platforms? In the perfect world, all traffic goes through a page you own first (for example, your own website/landing page that links off to each booking platform). That way you have full access to the data and can retarget your audience with other relevant ads. With that in mind, I’d consider skipping the linktr.ee and have your website be the only intermediary (also involves less friction which is most ideal). I would also consider checking out our videos on Manychat, because I can definitely see you setting up an automatic system where you can also get people to comment/DM a keyword that automatically sends them the link. Hope that’s helpful! - T

[@Starlord_333]

Events manager is not letting me past web selection. I select web then connect then nothing

[@Highseasonco]

Sounds like it could be a glitch, you may need to reach out to FB Ads help - C

[@Starlord_333]

@@Highseasonco Thank you

[@hutiyappaunlimited165]

Same Issue bro. Did u got solution? Let me know as well

[@Kimberley9]

Same here. Any luck?@@Highseasonco

[@narimanbadri8334]

Is it possible to run Meta ads with only a Facebook and Instagram presence, without a website?

[@Highseasonco]

Hi! For sure, it's just you can't use a pixel and can't push traffic to a website, but there are other options that keep traffic to IG/FB - C

[@CanadianFinancePro]

I wish I had this tutorial months ago :'( FB updates the pixel/website/process so often, all the other tutorials were outdated.

[@Highseasonco]

Things can change pretty quickly, but this is the latest and greatest so hope it's a big help for you!

[@greysa1303]

Can I add a metal pixel code to a website that isn't necessarily mine? For example I have a Shopee shop, that'll be my landing page/website. Is that possible?

[@Highseasonco]

Hi, you should be able to because you can do it via Wordpress, Squarespace etc. You'd just need to find the tutorial on how to do it with your specific host - C

[@maheshgil2146]

I copied code to my website developer and they installed it but its still showing my pixels no ready. Any suggestions what could have been wrong?

[@PoorviRoongta]

Love your videos! I am a new luxury womenswear brand and because of your videos, I started running Insta ads through the meta platform. I have noticed that both of my ads are doing well in terms of reach & views, however, since I am a womenswear brand I want to reach only women, however my ads are being shown to men too who are engaging which in turn is leading to more money spent on men. I specified my gender audience as women but it is still showing to men. What do I do?

[@Highseasonco]

Thanks for the kind words! When you ran the ad, was it with the Advantage Plus audience? They are suggestions that you give to Meta, but a hard constraint will need to use Original Audience settings. Just a thought, let us know! - C

[@Ileriayoadedeji]

Perfect tutorial, Thank you. Is it possible to run conversion ads on Facebook without a website, using a landing page instead? I want to use a landing page built as a replacement for a website, and then use the landing page link for the Facebook pixel to track the results of the conversion ad. I'm aiming to ensure that the conversion ads lead to sales, even without having a website, by utilizing a landing page for tracking purposes with the Facebook pixel.

[@Highseasonco]

Hey - you're so welcome! Glad the tutorial was helpful. Great question, you definitely can install a pixel on a landing page site, as long as the hosting platform allows it. We used leadpages.com in the past for this, and I'm sure other similar platforms would allow that too. - T

[@Blesszedeyemi]

Is this for website only ?

[@Highseasonco]

Correct, a pixel needs to be embedded on your own website - C

[@Kimberley9]

Loving this tutorial... I don't seem to have any option after clicking 'connect data' then 'web' and then 'connect' It just takes me back to 'Welcome to Events Manager' I've tried everything :( Any help would be amazing!

[@Highseasonco]

Apologies just seeing this! Were you able to get this installed?

[@kaiol2]

Thank you so much for the content!!!

[@Highseasonco]

You're so welcome! - C

[@cheflaifa]

Thank you for this videos. Do I need a pixel if I don’t have a website, no?

[@Highseasonco]

So welcome! If you don't have a website, you can't use a pixel as they exclusively are to be embedded in your website that ties to your FB pages - C

[@cheflaifa]

Thank you

[@michaelangellstudios]

Thank you for the help here: went through all the steps and Squarespace is saying the Meta Pixel code is invalid... Back to the drawing board

[@Highseasonco]

Ah so weird - did you contact Squarespace? Their support is pretty impressive, we're using the Pixel with Squarespace too so there may just be a piece missing that is causing the error. - T

[@michaelangellstudios]

@@Highseasonco ~ Thank you: at first SquareSpace did not show up as a choice platform to click on, then it did (go figure). I tried to do a test and it's needing me to be a FB Developer to run it... Still not sure: I'll wait some time and check on things... TBC

[@raynsocial]

Hi! This video was super helpful; thank you! Did you ever record the Events video you mentioned?

[@Highseasonco]

So welcome! Not as yet, we have a long list of videos to shoot but it's on there! - C

[@smartsoftwarehub]

Finally , found a video that explains in simple and straightforward terms what Meta pixel🙏🏾 for the video

[@Highseasonco]

Love to hear it, thank you! - C

[@janelucio638]

Thank you for this content . Can you do events

[@Highseasonco]

So welcome! Like a tutorial on how to use the pixel for events? - C

[@wakeg40]

Great job simplifiying!

[@Highseasonco]

So welcome! - C

[@SamiaLarhrib]

That was really helpful Thanks

[@Highseasonco]

You’re so welcome! - T

[@BlackKaiser01]

Yes need advanced video, thank you.

[@Highseasonco]

Got it! I'm actually building out an ad series now so let me know if there's any specific questions you have. - T

[@theonlineearningengine]

I couldn't Get FAR. So The first thing si that I have not been able to get past the first step. It does not appear that the Page I need a pixel for is managed by me. I just created this today? Can you help me with that?

[@Highseasonco]

Hi, this is pretty tough to diagnose and fix via the comments. You could either reach out to Meta support or book a consult with us to go over it all - C

[@Realthinkerishere]

Should i use meta pixel for my Amazon product

[@Highseasonco]

If it's possible then for sure - C

[@preiamac1538]

Hi! My website was provided to me through a MLM company. How do I go around this as I do not have any access?

[@Highseasonco]

Hi Preia, the only way around that would be to talk to the MLM to request access, you'd need access to the backend to be able to use a pixel. - C

[@marthe4943]

Thank you

[@Highseasonco]

So welcome! - C

[@FaunaFlirtation]

Hello dear Please how do I recover my mistakenly deleted Facebook pixel code

[@Highseasonco]

Hi, do you mean you deleted it from your website and you need to find it to add it again? - C

[@DallasSan1]

Thank you for this! ❤ I’m subscribed 🎉

[@Highseasonco]

So welcome! And thank you for subbing, appreciate you :) - C

[@SadeeqPakee]

The events manager website is not working on my laptop and phone

[@Highseasonco]

Sounds like you'd need to contact support for assistance. - C

[@yupiasa]

Jus t want to say, you are great... I follow you on /insta and here on YT.... I visited your site.. nice SHOP...

[@Highseasonco]

Hi! We appreciate you, thanks for the follow and for checking out the store :) - C

[@rsstnnr76]

What if you have multiple domains and each domain needs its own pixel? Can you set up multiple pixels from a single Facebook account?

[@Highseasonco]

Hi Russ, yes you can set it up via Business Manager. Make sure you verify all domains. - C

[@marthe4943]

I was looking for you

[@Highseasonco]

Hope this helped! - C

[@losmonarcas4044]

i cant select web. what now?

[@Highseasonco]

Hi! What error are you seeing?

[@AvionPhotography]

It's only letting me connect to app not web????

[@Highseasonco]

Here's a Help page with some troubleshooting: developers.facebook.com/docs/meta-pixel/support/ - C

[@jasonmccammon3608]

Is this outdated? There is no events manager.

[@Highseasonco]

Heyy - no this is the most up to date based on the current platform, you can find details on accessing events manager here: facebook.com/business/help/898185560232180?id=1205376682832142 Let me know if you have any other q's! - T

[@novalin92]

Don't have a website

[@Highseasonco]

Then a pixel won't be too much help! - C

[@jasonmccammon3608]

Really hard to read your screen. Can't see what is happening.

[@Highseasonco]

Appreciate that feedback and noted for the next time!

[@jasonmccammon3608]

@@Highseasonco It may have been that my screen automatically dropped to a low rez.

[@marthe4943]

good girl

[@Highseasonco]

Thanks for watching! - C