Metric - Now or Never Now (Official Video)

"Now or Never Now" official music video from the new Metric album "Art of Doubt," out now.
ilovemetric.com
CREDITS
Directed by Lorraine Nicholson & Emily Haines
Executive Producer: Nathan Waters
Producer: Gary McDonald
Producer: Emily Kretzer
Production House: Technically Available & Marquis Productions
Director of Photography: Jackson Hunt Editor: Ted Feldman
Production Designer: Emily Schubert
Wardrobe Stylist: Emily Schubert
#Metric #NowOrNever #Vevo

[@Jamesmartens55]

if ever there was an underrated band...

[@andrewyork3869]

The most of the 21st

[@Cnhaddock]

@Patrick Whelpley Honestly- I think the fact that they're a canadian band plays into it quite a bit. If you haven't heard of the beaches give them a shot too.

[@patrickwhelpley1745]

I recently did ! Nice call!

[@SamEsss]

Metric had much bigger success around 10 or so years ago. When I started listening to them much music was still legitimately a thing.

[@lightquest2]

criminally underrated

[@JoubertJrDupuy]

Metric is one of the few artist that I can just put the whole discography on shuffle and just let it play all the way through.

[@brightstarlit]

Joubert Jr. Dupuy same, and I do this multiple times a week.

[@eclectica1]

I did exactly that the other day. Good times.

[@tpanderson5737]

If you can, check out Metric touring with July Talk, same thing with July Talk, just put their music on shuffle, its all great!!

[@samsmusichub]

100% accurate.

[@EvesRevenge]

Try vinyl, no shuffle necessary. 😉❤

[@ninjaduck3k]

Hadn't listened to Metric in a while. I'd forgotten just how much I could miss that voice and how much their sound could touch me.

[@noaht3087]

I recently saw them live for the first time. Unfortunately they were opening up for two bands I'm not really into. But even though the weather was bad (outdoor concert), even though they only got to play for a half an hour, even though most of the crowd was there to see someone else... They were great! ❤❤❤

[@globalpilot76]

The most beautiful I've ever seen. The most beautiful I've ever listened to 2023. I'm totally in love

[@zizarama]

In tears, watching this video. Never heard of Metric until just the last few weeks. I used to have major depressive disorder for decades. I was close to suicide several times, but never talked about it. Somehow, the MDD went away, cured by a med, a miracle, something. This video reminds me of the desperate feelings I had during MDD and how grateful I no longer suffer. TY Metric for capturing this feeling. In love with all of your music - new fan at age 60. ♥

[@erinsalmon5764]

Thank you for posting this comment, I’m so glad you’re feeling better! This song also reminds me of how I got through some similar experiences

[@zizarama]

@@erinsalmon5764 Thanks Erin...glad you too are a survivor. I'm sure if you look back like I have, you'll wonder how you ever got through those days. Wishing you peace and happiness in your life. ♥

[@erinsalmon5764]

@@zizarama yes totally. Hearing other people’s stories back then was also encouraging. It is definitely amazing what we can overcome. Wishing many great days for you & all the best💕

[@philiptandy8104]

It always blows my mind how underrated & still kinda unknown they are. Theyre big but Id expect them to be drastically more heard of. ❤

[@user-ue6if1zo9j]

Well I’m glad it went away!

[@nikbol43below]

That final scene is so key for me. She walks into the sea, and the other members of the band chase after her. To me, it feels like that no matter how deeply alone or unloved you feel, you do have people who care about you.

[@LuisRodriguez-rl3et]

7t777?777777t yt?

[@LuisRodriguez-rl3et]

7t777?777777t yt? 7

[@LuisRodriguez-rl3et]

7t777?777777t yt? 77?77?7

[@alternated122]

@@LuisRodriguez-rl3et I can relate

[@Zwiebelschmett0815]

I know exactly what you mean, for me it is the scene how she is gently pulled into the last party scene and this crazy looking girl starts to animate her to sing by clapping her hands.

[@EmanuelCencio]

This song reminds me a lot of my friend who unfortunately passed away in January this year. His name was Marcelo. Every time I hear this song, I cry. he loved Metric, particularly this song. Marcelo, I'm so sorry! I'll always love you! You are the best friend I could have. One day we'll meet.

[@tylermarks15]

Underrated band an singer her voice is so sick

[@chrispaulk379]

I agree with you

[@dsxa918]

*Lacey Sturm voice*

[@dsxa918]

needs a laugh-react

[@MSmith-cp1tz]

Her voice is so Haunting. Piercing even the most guarded of hearts.

[@indigotears]

Metric is magical, 7 albums later and I still get the most amazing feeling when I listen to their new songs. I'm so grateful you're still here making music together and I never take it for granted, you guys are something special, thank you.

[@snoopkittenn8297]

I so agree with you!! Emily Haines has a voice of an ANGEL!!!!

[@Saint3188]

I have every album and I couldn't agree more.

[@Solicyte]

it's like the feeling when you've been farting in your desk chair all day and you stand up at the end of the long day and it smells like canned peas

[@kassiegrace8859]

almost nostalgic and its so great

[@joshrector1735]

Heylin C. They are magical. Rockstars

[@whatd0y0ucare]

Metric is timeless. Their sound will always be fresh. I’ve listen to “help, I’m alive” in my music rotation since 2009 and it’s still one of my favorites. Great band, vocals, and lyrics.

[@weedmanwestvancouverbc9266]

I sometimes leave that song on repeat on my feet for several hours at a time sometimes driving along the road at 150 km an hour.

[@50n4133]

Poetry, magic, transcendence. Every time.

[@marktheregulardude8651]

If the oppurtunity ever arises to see Metric live, do it. You will not be let down. They're amazing. It was my first time hearing them and It was out of this world from start to finish!

[@permissibleindulgence]

First song I heard from Metric was Breathing Underwater.I was blown away. Years later still love them, they never cease to amaze me. Killer sound, awesome style.

[@weedmanwestvancouverbc9266]

I live in the hell hole of FM music dominated by the local station Mountain FM. The only song that they played by Metric was breathing underwater and it was the perfect Drive song. If you haven't already, look up the song by The Cars called drive it's from their heartbeat City album from 1984. Same vibe

[@dailyllamagirl2448]

Wow! I heard a very small clip on a t.v. show, so I looked them up here and I feel like I was struck by a bolt of lightning! This music is beyond what words could describe 🥰❤️

[@makonevernow]

Do you remember which show?

[@we_zul]

Is everyone getting the chills during the clapping scenes and build up to Emily's refrain at the end!!??

[@nicolasarias3305]

i feel that beat in my heart

[@brightstarlit]

Nicolas Arias me too

[@jonathongomez5800]

That part always hits home for me

[@sophia-helenemeesdetricht1957]

Yeah.

[@ouranos0101]

Same feeling. I don't know why. Can't wrap my head around it, but I felt it in my heart.

[@arelissmith3461]

LYRICS: // It hurts to turn the radio on My stamina's gone, my spirit is weak Because every time I start to move on Keep hearing that song I'm brought to my knees ~ To permanently see in reverse Take the remorse out of defeat Because everything that's under my skin Where I end and begin Still belongs to me // I'm fine to sit and stare at the door Can't run anymore, too weary to stand I'm bound in the effect with the cause My life is on pause It's out of my hands ~ To perfectly perform in reverse There's no way to rehearse There's nothing to plan Because everything that's under my skin Where I end and begin That's who I am // Oh, only silence can restore The sense of place I had before ~ Oh, only silence can repair My sense of self I lost somewhere // Because the last time I let myself feel this way It was a long, long time ago And now we get so scared And we get so scared To be nowhere left alone ~ Because it's now or never Now It's now or never Now, now, now //

[@socialisolation370]

// ~ // ~ >nice touch

[@Itsaboutthewaterlife]

Totally thnx.

[@tylermoore9269]

[@bradgilker3429]

Brilliant

[@jamiegoodbrand7251]

Em I is this about u and i

[@MJ3-.]

This song couldn't have come into my life at a better time..... This is the kind of energy I need to keep pushing forward.....to keep my heart open. Thank you! Keep on rockin'!

[@AuroraHolisticLights]

Same here!

[@whoamellie5610]

Yes!! Agreed.. And I hope to put that same kind of energy & have that kind of effect, in songs I've written/will write in the future.. 💜 Their music helps me believe I can write again...✌

[@MJ3-.]

@@whoamellie5610the only way you can do that is to start......no thinking, no analyzing, just words.....your subconscious mind may be waiting to share its song with you.

[@whoamellie5610]

@@MJ3-. Well, I think my problem is more so about stress and anxiety lately. Not as balanced, and even-keel & manageable. A lot of things are hard, when you're going through that. I write the most when my mind relaxes, and I find some calm amidst the storms.. Trying hard tho..

[@MJ3-.]

@@whoamellie5610 I am completely the opposite....lol. But I understand Stress and anxiety can take the wheel out of our hands sometimes. I'm sorry you're having to deal with so much, but I'm really grateful we have been blessed to have something like great music that gives us relief if only for a few minutes. Good vibes and wishes sending your way. 💜

[@nikbol43below]

That juxtaposition of her walking into the sea combined with them walking into the room where she *was,* that's so powerful to me.

[@macsfe9828]

I love it.

[@JohnDoeTheGoodGuy]

At least she has friends to look for her, even though they were late.

[@W1ncents]

"I want to lose myself in your music and dream" You're magical. Your music reminds me all the good things in my life. Coming back here when I fell sad and always gets better.

[@christophermcdonald1122]

Emily Haines is one of the finest female singers Canada has ever produced.

[@brianmichmonkeyswithtypewriter]

Emily Haines of Metric is one of the best rock singers period.

[@sirgalahad1470]

And she has the most gorgeous legs in rock music

[@iTeacupPanda]

I wish she'd collab with Florence, I think they could really build something absolutely unique and magical together. There are so few successul women in rock today.

[@dasani012]

Brian Mich could not agree with you more. Absolutely love love love her!

[@Rick-Sanchez-C-137]

One serious BABE 😍

[@SamuelLynnDJ]

AMEN TO THAT!!!

[@Leandrogsepulveda]

"Art of Doubt" is the album of the year! literally the entire album is a masterpiece, everything is just perfect. Thank you Metric

[@MrToddforever]

It is absolutely in a class of " should have been recognized as, Album of the Year." "

[@nameforcomments4092]

It might just be my favorite album, period. I say this after having been completely hooked on it for 1.5 years so far.

[@RajaMCool]

I always experience nostalgia whenever I listen to Metric’s songs. The music brings me back to the good old 2004-2008 era!

[@maxwellnewton821]

Yes! you nailed it.

[@natalelanzilotta2599]

Agreed. Emily is one of the best female lead vocalists in the industry. Love her lots !!!! Metric rocks ... All songs are hits.

[@Punkadelic2112]

All the album is just pure gold! Thank you for keep on performing, I love your music!

[@BillyONeal]

Not gold, triple platnum!

[@ivansnegireff1652]

back listen talk to me

[@fannymarcotte7518]

Love metric ♡♡♡

[@joshpayne463]

That escalated quickly. They just ran into the ocean. I'm really liking the new album. It has a little bit more teeth than the last one, but Metric is a band that keeps me hooked, no matter how different their sound changes album to album. They're all great.

[@scottstreet1]

1 MILLION VIEW'S... There's been quite a dramatic increase in all their official vids and live performance vids over the past few months. A great testimony to the quality of music and writing on AoD and to the sucess of the tour. Well done Metric

[@iandakid672]

The encouragement this song gives me can't be measured. I almost gave up on life multiple times but then I hear this song and every form of hatred inside me disappears.

[@tarabarrentine3249]

This is my favorite band of this decade every damn song they put out is phenomenal!!

[@katycatpower7296]

Probably my favorite song of ART OF DOUBT I'm so hyped! the album is amazing.

[@jasonkinder1]

My wife & I just caught the Toronto stop on their Art of Doubt tour ... it's 2 hours of dancing, swaying, singing & smiling. Great vibes coming from that stage & it resonates, the crowd is chill & just loving the tracks. Go see Metric if you haven't yet, now that I have, can't wait to catch them again!

[@aaronwilloughby271]

Jason Kinder saw them open for the smashing pumpkins last year at msg during their reunion tour... I wasn’t really well acquainted with their music but they played a lot of new material (this song being one of them) and although me and my friend were chatting about what we were about to see during this song, I couldn’t help feel and groove to this song. I can say this and Anthems of a Seventeen Year Old made me a life long Emily Hanes fan lol

[@jasonkinder1]

@Emily Haines Wow, u must get thousands of comments daily, so generous to reply. Stumbled on the Dirt Road version of Now or Never Now yesterday....man, so moving. Please keep creating, we’ll be listening! Much ❤️ from Mississauga :-)

[@themetalghost]

I could not possibly love this band more. What a cool video with the Miami vibe. Emily looks beautiful, the boys look cool and all the people of the city look great. I'm loving the Art of Doubt. just a brilliant album. I must catch Metric on tour!

[@pizza_for_free]

This song made me feel so many things, holy shit.

[@BalcoraMcFly]

It makes me feel both my emotions. Hunger and horny

[@neutrino5695]

One of the most underrated bands ever. Found this on Twitter.

[@brandonmartin5667]

IT BLOWS MY MIND HOW SERIOUSLY CRAZY THAT I’M SO WELL CONNECTED TO SO SO SO MANY

[@jenniferkaitlynlegan74]

Yes, for some reason this song never gets old. I think that the composition of the song is genius, in that half of the song is taking you from sad , regretful, vibe into a neutral area of what to do about the past (silence and being alone to heal), it finally shufts in thr last part of the song to an optmistic, motivating athem that affirms the need for us to overcome our fears and jump in to what could be a womderous, new experience. It defitly is a engaging song that takes the listener on a journey that listens can empathzie with and align their own lives with the message of the song . Thats why it never gets old. Its really great music!

[@loraxdavewalters2696]

Thanks to everyone who made this song hit the airwaves in the Vancouver BC suburbs. After I divorced, in 2013, I have dated a bit, but need to move on from the life that wasn't meant to be. I fell in love with her mask, her projection of what she thought I wanted. She was right about that, but it wasn't her. I don't know why she agreed to marry me. 2 damaged people trying to find self confidence I guess. Now I moved to Canada and I'm building a new life and finding new growth in my spirit. Though I am still quite guarded, it is nice to see something in my spirit besides a tree with all the limbs chopped off. Songs like this make me feel like someday I should set up a dating app, or at least try to allow some kind of attraction into my time left on Earth.

[@bridgemasterx]

Spent most of the day listening to the album at work. What a great Friday.

[@eydergutierrez1986]

love work, gives me the time to actually takes thing in depth. instead of working lmao

[@Dylan4Blackcats]

This song is so significant and meaningful right now with this pandemic. Not being close to family, and dealing with a breakup this song grounds me and keeps me sane even though it's difficult listening to it Thank you Metric for composing such a beautiful and powerful song It was the first song my parents listened to when I moved out of the house that I burned on their CDs. Let's all stay strong and get through this together

[@bjornbiggs7109]

I hope you are doing better. And your life is back in your hands. Looking for a sense of self, because it's now or never.

[@milenafigueiredo8191]

A band without defects. Love u guys 🇧🇷❤️

[@matheusn.3568]

Album of the year

[@AOk-by4pi]

Metric, your music always gives me the feels. Thank you for all the beautiful music you have created and set free into the universe. 🖤

[@craigfulton2586]

Every now and then I hear some people complain about how there aren't any real rock stars anymore. To which I say, Emily Haines exists.

[@mattphat23]

This song is incredible. So beautiful, and so relatable. ❤

[@heladas90]

I can't stop listening to this track

[@heladas90]

Still listening

[@ConnorRunsFree]

They've become my go to band. They always sound great. Her lyrics and voice leave nothing to be desired.

[@seanmalik6055]

I don't know why I'm just finding this 3 and half years later but what a great song and video!

[@ninabaskov5784]

I'm really enjoying the whole new album, it has a "back to basics" colour but with a mature touch. I simply love it.

[@cheeseballjh]

Emily Haines is a Queen! Love this band so much!

[@mertanleren203]

Best album of the year in my honest opinion. So glad to hear from you again! Hope you will also visit Turkey and let us enjoy this live! Cheers

[@magzbunnychanel]

What the name of the album?

[@malfute]

Art of Doubt

[@KenanTDM]

gelmezler bence knk

[@evygrany8592]

@@magzbunnychanel hope for malfunctions' lazer game 😂

[@DrNeoCortexed]

No no no Emily - you're supposed to get old like the rest of us, not even more awesome and beautiful. Sheesh...

[@renee8292]

Cringe af

[@dasani012]

Grant F right?! She gets better with age, I wanna be like her! Lol

[@StratOnFire]

Nope

[@belafontelife9781]

Stfu cringe lord.

[@karlosdeevs]

Grant F If you think that's startling then check out Nina Persson (The Cardigans) in 'Dark Days' by Local Natives

[@theramble4647]

One of the best songs I’ve ever heard. Emily’s voice is so smooth but what sets them apart are the lyrics. Amazing talent this band. Bring your concerts to Australia.

[@ARTV-]

Really enjoying the album, nice return to form

[@dusthymn8187]

Shut up bitch Pagans in Vegas was awesome

[@javocastroleon]

Jonh!!! When are you going to do the album review???? I was about to post it in your channel :)

[@iTeacupPanda]

Oh, I love your channel. :) Nice to see you here. Ha

[@matthewherschleb6530]

dust hymn Wrong! Nutsack. Pagans was mediocre at best (for them). This album is more in the vein of Fantasies or Old World Underground with a touch of their newer sound.

[@oasisgod1421]

Good to see your coment here

[@SteveJaye84]

There's something about the intro to this song that just sounds amazing. It giving me many weird feels. Can't explain. It's like happiness, sadness and throw in some 1990's childhood nostalgia.

[@chrisk5450]

The thing that is magical about Metric is that their music and themes of their songs matures along with their audience. I wish more bands did that instead of trying to entice younger listeners following trends.

[@fouxdefafa92]

Metric's music always arrives when I need it most in my life. Dealing with a broken friendship and this song helps me push forward. Only silence can repair and restore myself wherever I lost it. Last time I felt this way was in High school. Going within and giving our pain the love it needs is the only way to heal the pain. It takes time and cannot be rushed, but one must keep going and not stop, no matter how much it hurts to move on from the pain and can't go back to what it was. Thank you!!

[@thesleepycookie1381]

When she sings the "Now or Never (Now, now)" part, I can feel it pulling some strings in my heart. Same with the music, esp in the beginning.... It feels physical almost, like it's just vibrating, echoing in those little chambers and pulsing in time with the beat. Is it just me?

[@RaydinAE11]

I'm Happy I saw them Live with the Smashing Pumpkins. Best birthday present to myself ever :)

[@davidfulton179]

I have literally never heard a bad Metric song and I would not even consider myself a massive fan. They are just straight up a great band. I will forever be grateful for the Ting Tings because shuffling their channel on Pandora brought a lot of Metric my way. Also, this song and it's title would be a good option for a James Bond film.

[@karab269]

I never get sick of this song ❤️

[@Spookiness1]

Such a solid track, from start to finish, not one bad element. Emotive, powerful, building... pure majesty.

[@Kaloopy]

LOVE METRIC!

[@gavincurtis1364]

I love them more 💗

[@derekstaroba]

One my favs a lot of music i like like goldfrapp or la roux isnt very popular for some reason. This has more hits and silverspun pickups i really dig the lady "rockers" for some reason

[@Raising3Wolves]

My favourite band of all time.. Love all you do 😘👌

[@Zwiebelschmett0815]

Three or four years ago I presented a friend of mine this loveyley band. During this song she became pretty contemplative, she regarded me sadly and said something like: "Please listen to that song, look at the video, think about it and take it by hearth, I know that this music can touch your hearth and this song has just been written for you." It has taken years, I've been blind but destiny let me finally understand this message and since one or two months that song is something like the soundtrack of my soul. Thanks Metric and I think you'll know who you are.

[@krisfrederick5001]

Honestly one of the rare recent pop bands that I truly enjoy. It's been a while since someone made me want to travel back through their catalog and liked them even more.

[@PoochNYC]

I was being driven somewhere a couple of days ago and this song was being played. It blew me away. I've never heard of this group but they're awesome.

[@kevingeorge5781]

Music with lasting quality-a rare breed these days.

[@Josephfrom1990]

Reminds me of high school. This band has aged like a fine wine

[@TheChadls]

The perfect mixture of modern and 80s music

[@rigelj690]

Man I needed this song right about now.

[@RyGuy147]

I never really paid much attention to Metric, and they were mostly just another band that you hear on the radio. But then a couple months ago I noticed that I always get excited when one of their songs comes on. They were one of my favourite bands and I didn't even know it.

[@rodrigopereira1960]

This was the song that played when i put my two feets in Paris. I will never forget that moment. Thanks for the memories.

[@johnduncan8433]

I'm in love with every song from 'Art of Doubt' but this is honestly one of the best songs of the album. THANK U METRIC!!

[@nintendo9231889]

I never thought that perfection could be put into a song.

[@armandocardenas4430]

This song make me feel happy, sad, excited, hyped, i can't even stop listening, this is what i literally call "eargasm"!!

[@killeritta]

I loved your new album! But this song.... OMG! The sounds, the lyrics.. everything it’s perfect 💕

[@ivansnegireff8711]

yep

[@marlowenowl3665]

OMG I'm so happy, this is my favorite song from the album. You guys are amazing 💚 Thank you for all the perfect songs. 💚💚🇧🇷

[@chaseman12]

Metric is magnificent

[@jeffhutchinson8432]

This has the really cool synthwave vibe with some edge, I am a little late to this party in 2019. Likes all around this video.

[@BalcoraMcFly]

Yeah what the hell Jeff??? You were supposed to be here years ago. We've been waiting ages you inconsiderate music lover!!

[@enormp5522]

I absolutely love everything about this band. Emily’s voice, style and intelligence fits beautifully with their music. She is one of my favourite lyricists.

[@philliptrobaugh7578]

I love this woman's voice!

[@globalpilot76]

She must rank as one the most beautiful women ever.. and such a gorgeous song.. sonically and lyrically

[@bobboberson40]

the breakdown of this song is the best release in a song, you know it's coming, its building and building, it's been a long long time and it's now or never, and when it happens it's pretty awesome, at least for me.

[@ColinhastoomuchZeal]

Just a phenomenal tune - will be listening to this for years.

[@BalcoraMcFly]

How many years? 4? 5? 20??

[@abdthegreat]

The ending is just Magical... It's now or never, now ♫

[@hudooguru2]

This is such a great song. Heard it for the first time at ACL last weekend and can't stop listening to it.

[@IndependenceGuitar]

I’m really falling in love with this bands music.

[@nickfancher5157]

music is life< its therapy > its love> its motivating!

[@ritchie07]

Album of the year. Honestly even better than I was expecting

[@williamfleaher5834]

Can't get enough of them!!!

[@jcurrin1904]

Saw them live opening up for Garbage this month. They were amazing. They played this song in their set. Awesome.

[@mojo3067]

This has such an 80's feel. Nostalgia is what I feel! Genius. Can't wait to see them in August!

[@storyable1]

Wow, what a Great Song

[@AlexSami-qw4qu]

"My life is on pause. It's out of my hands..." Listening to this in 2020. This couldn't be more true.

[@scottstreet1]

So many favourite tracks. The album is a solid body of mature work. Classic already. Love Metric.

[@teresabrockman2373]

She is an angel

[@13ss13ss13ss]

Cant wait to hear the whole album! This is my favorite song untill now

[@joejohnny5043]

God, I love Emily Haines

[@rudraramnath2083]

Best group ive come across in years..

[@DPCHM0D]

It`s like they took all they`ve ever learned about music trought all of their years, to create their masterpiece.

[@BK-lv1zs]

May 2023 and this song still gives euphoric chills