Michael Bierut: five lessons on graphic design, How to use graphic design

In graphic design it is essential to consider the needs of the people that are going to be living with the design, says Michael Bierut.
Michael Bierut shares five important lessons that he has learnt about graphic design.
Don’t be so darned clever
You get power by giving power away
The real opportunity may not be part of your scope of work
Consistency does not equal sameness
The audience is more wonderful than you think
Bierut show a variety of the some of graphic design work he has done over the years, from posters to corporate identities.
He also talks about the Robin Hood Foundation and a library initiative that redesigns public school libraries in New York. From poetry to journalistic illustrations and Manga-inspired superheroes, Michael Bierut looks at some of the possibilities for filling the space between the shelves and the ceiling in libraries.

[@antoniomundell]

I've already seen this talk a long while back but completely forgot about it. I'm currently working on a project and I find myself stuck trying to figure out how to solve it. The same mistakes he presented are the same ones I've now realized that Ive been making. This talk brought me some clarity and now I dont feel so stuck anymore. Thanks for sharing Design Indaba! And thank you Michael for another inspiring and amazing talk!

[@jackjohn123]

Agree. Thank you for sharing.

[@cieracox2751]

One of my favorite presentations.

[@DesignIndabaDI]

Mine too!

[@sarapeacefullife]

Wonderful! Thanks for sharing it.

[@hommemadeus]

just the best.

[@alanhansmannkurtcobain8811]

Nice. Neat.