Micro Brands - Who gets love, who can get f**ked?

Battle of the Watch Micro Brands - Baltic, Wiess, Undone, Serico, Block.
Best Micro Brands in 2022.
Worst Microbrands in 2022.
#AboutEffingTime #AET

[@jamesthompson3550]

Thanks so much for the love gents!! I absolutely loved working on that Cupronickel Superconductor Zenith with you George. I might need to borrow it again soon. Ha ha. Thanks Effers 🥃

[@AboutEffingTime]

You’re an effing legend Badge 😘

[@matthewhelm3035]

That Zenith is amazing!

[@jamesthompson745]

@@AboutEffingTime badgers gotta badger 🤷🏻‍♂️

[@nick8603]

Such a small world. Wearing my Blackbadger ring as I type after ordering early from BRavo Bell&Ross fan forums. Great looking Zenith.

[@JennifersEar]

On😊 p0😊ppp😊op pp pp pp😊pop

[@ElijsDima]

Not all microbrands are created equal... but a bunch of microbrands literally are created equal, by the same factories and assemblers ;)

[@marcusflack1523]

Which ones in particular?

[@kevingilhooley2064]

Yup totally agree ....maybe 95% is my estimate.

[@djnohands3632]

Do you think Farer or Christopher ward are part of that 95%? What are your thoughts on those brands

[@currentaf8455]

Zelos group

[@LaniusExcubitor1337]

Like swatch group etc

[@mewdawn917]

What George (and the maker of Blok) probably didn't even consider is that the Blok watch is perfect for people who suffer from ADHD. Visual time tracking is one of the most important tools and a watch like that can make a massive different when trying to retain focus or splitting tasks into smaller pieces!

[@luciliacaramelo2100]

I know.... that is why I love my Blok some much.

[@x72821]

I saw the watch and love it, but wish they made it in a bigger size for adults

[@ZahraTaiba-yq9dv]

Taiba parveen

[@ManuelFernandez-di4lx]

You know what I love about this podcast, it really feels like you're there with your watch nerd mates just talking about watches, no holds barred, man I am SO pumped for S2, keep it up guys, hope you're all having a good inter-season rest. Cheers from Bogota

[@AboutEffingTime]

Next one dropping now, see you there Manuel!

[@donmongoose]

Absolutely smashed the first season out the park lads, the passion, knowledge and chemistry massively outweigh any slight production/learning curve issues, already looking forward to season 2. Also that blok watch is absolute genius, such a simplistic twist on bezel use.

[@matthewhelm3035]

Excellent series Gents. This session was one of my favorites. It’s mostly nice when you all don’t talk over one another. Love the sincerity. Looking forward to next season. 🥂

[@AboutEffingTime]

We’re working on that for S2 🗒

[@richardwarren2024]

@@AboutEffingTime Good, because once you fix that, you’ve pretty much created the very best watch podcast I’ve ever heard. You make every show feel like the best watch meet up I’ve ever attended.

[@suavewolf1994]

Congrats on season 1, love the podcast and everyone's chemistry! Looking forward to season 2!

[@mad3031]

Loved the episode, the candor, and the chemistry you all are developing. Blok is super fun, continuing to highlight brands that are thinking about ‘time’ in a unique way would be really cool. Excited for Season 2 and would be intrigued to hear some thoughts on F.P. Journe! PS - thanks @adrian for introducing me to these other two legends. PPS - bring your own watches next time 😂

[@AboutEffingTime]

Haha YESSSS

[@humpherylin8724]

Amazing season mates!! It was so informative and fun too see and hear 3 cool dudes taking about watches and the stories behind it, as well as introducing us to more greatness for the BYOI segment. Can not wait for season 2 to go live. Cheers, and take care you all!!

[@bussikuski]

Great first season, thoroughly enjoyed it! Love the banter, chill mood, while still laying down some knawledge. Please MOAR.

[@pilotwjf]

Incredibly entertaining. Well done. Looking forward to Season 2!

[@BarkandJack]

Thanks for joining us William 👍🏻

[@cameronnott3020]

I really enjoyed watching this season, great natural and honest convo. Havent sat and watched something this long on youtube for ages!

[@AboutEffingTime]

That’s the ultimate compliment, thank you thank you

[@79Hokie]

One of my favorite KZbin channels. Can't wait for the next episode! All three of you guys make a perfect team!

[@AboutEffingTime]

If this is you TB we’re all fans right back 🤘🏻

[@atthelord]

Hot take- this is easily your best episode yet! I learnt a ton about some really cool watches which I intend on seriously looking into and also really enjoyed genuine insight behind the undone problem.

[@AboutEffingTime]

Great to hear!

[@notenoughtime7274]

Great video, original content and love the focus on micro brands - both enjoyable and learnt something new! Look forward to S.2

[@mickporter84]

Zelos are up there for me. To build up the brand caché they have in such a short space of time is impressive. They don't rip anyones designs off. They have created hype, a cult following and have kept their product affordable and largely attainable. Their products even retain their value on the used market. They've done a great job.

[@marcusflack1523]

Great tip. Had not heard of them before. Hot damn that’s a lot of bang for your buck. And some of those dials. Holy smokes!!!

[@mickporter84]

@@marcusflack1523 Yeah they are great value, especially if you get in on the early bird pricing for new models. Most sell out fairly quick. Really great company.

[@dultanur]

Totally agree!

[@lapelcelery42]

I also loved the diver offerings from their sister company Ventus, which I've never heard anyone else mention

[@anthonythornton8478]

I've loved every episode and can not wait for S2. Thanks!

[@Eric_Nielsen]

One of the only YT channels where I watch every single episode start to finish.

[@oliverkirk3343]

Incredible first season. Honestly this has been something I have looked forward to every week, so thank you for putting it together

[@AboutEffingTime]

Thanks for joining us 👊🏼

[@russellekins2799]

Keep up the great work. I've thoroughly enjoyed the camaderie between the 3 of you, as well as the amazing knowledge you all have. Really looking forward to Season 2.

[@thewatchadvocate85]

Micro brands that do not bring something unique and just do homages are worthless money grabs to me. Independents and micro brands like Ocean Crawler- the gshock of the automatic world and Christopher Ward- with some of the best bronze watches period, got me into watches. These unique additions to the industry and not homages are what caught my eye and pushed me into the watch world. Lots of Love from me for the micros and independents! Keep bringing passion and uniqueness to the market! Hell of a first season! Very excited for season 2!

[@AboutEffingTime]

👊🏼

[@OneManReviews]

Great season. Very entertaining and deep conversations. Thank you guys for doing that. Looking forrward to the next season!

[@AboutEffingTime]

Thanks OMR - see you there 🤘🏻

[@gregbe2269]

Keep up the great work guys! All of your videos continue to keep me enthusiastic about watch collecting. Your passion for this hobby is infectious!!

[@Collinr_62]

By far my favorite watch podcast! Season 2 is going to be just as great

[@AboutEffingTime]

👊🏼

[@studio.underd0g]

Exactly as Adrian said; I didn’t quite get Blok at first glance, but now that George has explained the concept and the function behind the design, I now think it’s genius! LOVE IT 👏🏻

[@BenNS1971]

Keep ‘em coming. Don’t drop the ball. You guys are great together. Bring in some special guests in season 2.

[@Jay-pg7xy]

Love these videos on a Sunday! Always fun.👍🏻

[@MrBev19]

Well done guys! I really enjoyed season one and so happy to hear your going to be doing season two. I’d love to hear more about Grand Seiko on the show. It seemed last time you brought it up that no one had much exposure to them. Let’s change that before the next season gets recorded!

[@marcusflack1523]

I like your vision BlakeV11.

[@kingmoty]

I really have loved this series, chaps. Please keep it up with the next one. Great format; knowledge, chemistry and passion. Thanks

[@AboutEffingTime]

👊🏼

[@GuyVanderAa]

This was again a very relaxing video. I love your insights, your comments and I even learned about two new watchbrands today. I can’t wait for season 2 to launch! To be continued, t’is a consumation devoutly to be wished … 😊 As for microbrands, one of my favourites is Baltic, they just nailed it with their design. But another I stumbled upon is Forzo. They focus on racing history and their watches are very well designed and high quality built, especially for the price range. They should perhaps look at their movement but otherwise brilliantly done. Thank you guys. Hope you have fun filming season 2! 😎

[@Nefville]

That Handmade 1 is unbelievable. Microbrands are cool I have a few, some have been stellar some not so much but its a fun way to collect interesting watches, that's for sure. Oh BTW this podcast has been a lot of fun, you guys have great chemistry, keep it up!

[@AboutEffingTime]

👊🏼👊🏼

[@bobsyouruncle113]

I have been loving watches for around 2 years now and painstakingly waiting to buy my first luxury watch. My budget meant that Omega, Tudor, Breitling etc were in my sights but I couldn’t decide because none of them gave me that connection. Then I found Baltic and fell in love. The story, the style, the versatility, I couldn’t recommend them highly enough. To hear them get love from you effers previously made me happy. Looking forward to season 2!

[@rdee8652]

Curious as to where Baltic was mentioned in this video. Searched up and down and didn't see it anywhere but the thumbnail

[@wisamal-hakim5531]

Congratulations guys, absolutely superb, can’t wait for the second season. All 4 of you bring something special to the show. I think you’ve outdone yourselves and undone those prats who flogged Adrian’s review. My favourite was the Weiss watch. Really liked that. My favourite micro brand is probably Farer. Really like their designs and own a Lander IV gorgeous green/blue sunburst dial. Os I’ve also ordered that bloody Shiraz!

[@tomfox2271]

Really f’ing enjoy season 1, icing on the cake was Andrew mentioning Serica. One of my favourite watches and you were spot on with why people chose it.

[@MohammadAWaly]

Amazing content! Can’t wait for season 2!!

[@Mik01ist]

Honest to God, Undone has flooded my social media too! Anyway, great super episode!! Blok is a gem and love the concept! On a more traditional stances I like Farer too, I can vaguely relate them to Underdog on how they play with colour and dials, but of course are way more traditional than Underdog. THAT ZENITH IS BLOWING MY MIND

[@AboutEffingTime]

🤯🤯

[@allanreardon]

Well done lads! Absolutely been a pleasure listening to you all over the 8 episodes and subsequent therapy sessions!

[@marcusflack1523]

You can officially call yourself OG. Welcome on board.

[@stemacca360]

I've loved watching you guys and I have loved this series and I can't wait for more. Keep up the great work. You guys are great together.

[@AboutEffingTime]

👊🏼

[@azface]

Can I just say gents you’ve nailed it with this one for me. Frankly, I’m tired of the same Rolex and AP themed videos that keep flooding my feeds. The topic, discussion and above all the brands you highlighted have truly helped to further my watch knowledge and potentially also persuaded me to seriously consider purchasing a few of the brands you highlighted. Very well done to all of you! And George your focus on children’s brand has somewhat made me reevaluate your entire positioning in my head 😉

[@marcusflack1523]

Freaking great feedback Asad. I also when I was shooting these episodes can totally relate to your sentiments. I pulled the trigger on the desert sky studio underdog for example after seeing them discuss the watch. More of these episodes could be dangerous for the wallet.

[@alwayspooh1588]

Another great video. Looking forward to season 2.

[@danphilpot4662]

Keep it going guys, thsi actually makes my week watching these! So good, making us aware of some brands i've never even seen or heard of, love your work, and see you soon!

[@marcusflack1523]

You should also read the comments in each episode. I have discovered many brands through peoples comments that I was never aware of myself. This is a wealth of info in the watch world.

[@watch_girl_life]

Great series gents. Love the passion and the realistic views on all brands. Not everything is what it seems. My Monday morning coffee is better with A.E.T. See you in Series 2 ✌️🇦🇺

[@mitchmitchell9588]

This was a particularly good episode. When you all get concise, the show gets tighter and more interesting. The "one-word answer" format is brilliant. Consider doing a shotgun round of three questions. As for the substance, Andrew's Serica pick is excellent and he made a good case for the watch. The commentary on Undone was a bit jarring. I did not know of all the problems. My general impressions were (a) it was founded by Michael Young, who has a killer reputation for fixing vintage Rolex bracelets and (b) while there was a lot of questionable character-driven design, there were some compelling offerings like the Simple Union collaboration with urushi and sometsuke dials. It sounds like Undone has some work to do to (re?)build its reputation.

[@kevinphenix1]

I think Baltic has done it best, to the point that I would put them up with swatch brands like longines, Hamilton any day

[@marcusflack1523]

I think you could indeed be right.

[@Octofrosh]

Loved it! Thanks for the great content. Looking forward to S2

[@jeroennishikigoi1164]

Great episode again!! Lets go with number 2!!

[@PocketWatchTime]

Love that George dabbles in watches with different materials/metals. Love your unique Zenith. Glad you fessed up about field watches being BORING… even if Adrian and Andrew disagree. Keep up the good work!

[@Joacimbylehn]

This is probably the only podcast that I re-visit as I realize every episode it’s even better seen than heard. AET will be queued up on the TV rather than the phone for S2.

[@marcusflack1523]

That’s exactly the outcome we are searching for. Glad it’s that good to graduate to your big screen. It’s in 4K as well.

[@Rich_Lambert]

This is my favorite podcast. You guys are great. One small suggestion for season 2...one of the skulls on your logo needs a space between it's front teeth.

[@AboutEffingTime]

Haha yes!

[@michaelwalz5758]

I love this show. I look forward to every new episode. Keep up the awesome work guys!

[@huddo7759]

Hey guys, thanks for a great 1st season. Great banter, laughter and learning something about watches along the way. Looking forward to more to come. Abt supporting the channel, when will the Tee shirts be available? Cheers guys!

[@diydad7704]

Man, that was quite a ride! But i loved it, love your comments on each other's opinion (especially GB 😁) and i learned a lot about my effing watches, too. All in all: great show, can't wait for season two!

[@AboutEffingTime]

See u there diy dad 🛠

[@marcusflack1523]

@@AboutEffingTime and this time bring a hammer to judge the outcomes.

[@alejandropujol8585]

Loved this episode! George, thank you for introducing us to Blok! We are going to be buying one for our son who already loves watches!

[@raymond-thecrumpledlecturer]

A fun, relaxed, episode which happened to include some extremely therapeutic ranting. Bravo!

[@mr_watchaddict3146]

George 'why use 5 words when 5000 will do' Bamford! 😂 Love you all massively. Such a great team. Keep the pace guys! Looking forward to the next season already✊🥳🥃

[@miamimo70]

Bit of drama queen GB

[@AboutEffingTime]

Imagine Adrian and I without GB - boring AF. Thanks for watching - AM

[@mr_watchaddict3146]

@@AboutEffingTime Definitely not boring as you are both excellent, but would be a whole lot less like a night on the piss! Love his energy, Adrian’s grounded insight, and your intellectual consideration and wisdom!😉👌

[@glens3465]

GB is a legend! It took me a bit to plug into his eccentricities, now I reckon he’s a superstar. And huuuuge runs on the board, no question. You all rock boys, bring on season 2 and watch podcast GOAT status fellas💪🏻

[@pktsqr]

Oh man, that approach to hours on the Blok! I struggled with the "hour chunk" concept so much as a little kid trying to learn how to tell time. Probably still do, honestly. Very very cool.

[@louischua3651]

It is absolutely so difficult to hold an honest session as much as they could both in a positive n negative way. Yet managing they are managing it so well, naturally and professionally. Love them!

[@jhcowatchinglifestyle]

Please keep this going! Excellent conversations!!

[@mikehawton805]

Absolutely brilliant episode and series guys !!!! Looking forward to many more to come. I think you have discovered the next new section of the show "Fuck right off".

[@marcusflack1523]

HAHAHAHAHAHAHA

[@yharkavyi]

Absolutely amazing season 1 sets really high expectations for season 2! Can't wait to see it! :)

[@AboutEffingTime]

We got this 👊🏼

[@callumryan2359]

Hats off to you four. 👏 Amazing first series, already can’t wait for the second! Opened my eyes to a lot of new stuff during these podcasts. Big love from Yorkshire! Ps: George, that Bamford X Zenith is absolutely gorgeous! (possibly my favourite Bamford watch along with the RUF Carrera). Shame that never made it to production. 👌

[@craig2100]

Brilliant mate, looking forward to more...please.

[@MrZanzibar123]

So good! Funny and informative. Rock on!

[@matthewmckenney7230]

Awesome close to season one! Cannot wait to see what is next! Thank you for introducing me to Blok! Ordered them for my kids!

[@marcusflack1523]

Blok watches for the win this episode.

[@beno8983]

Wasn’t sure when I watched the first of these but really enjoyed this one, toned it down a bit which with such big personalities you needed to do. Keep it up gents. 👍

[@AboutEffingTime]

🧘‍♂️

[@Jessejesselewis]

You talk about trolling but honestly it’s the love of the watches I like. I enjoy that even on the annoyance episodes you’re still talking about what you also, absolutely love.

[@roelstolk3915]

Effing great content guys, keep it up!

[@rickmoz]

binge watched all episodes over a few days. Awesome, informative and entertaining. I now need a Bamford Casio in my life. Looking for to season 2.

[@AboutEffingTime]

Dropping tomorrow 🙌

[@NicholasOdinson]

What a great intro, can’t imagine someone watching that and not wanting to watch the entire episode 👏🏼

[@BarkandJack]

Haha. Thanks Nicholas.

[@marcusflack1523]

Kablam

[@omara5079]

Not sure how long this podcast has been around but it’s so cool to hear watch nerds talk so candidly

[@marcusflack1523]

Season one literally just finished with 8 episodes. We are recording season 2 next week. So you can expect new eps very soon!!!

[@justinsugay1149]

First time seeing you guys. Great vibes. I feel the passion and you all seem like genuine guys I'd drink a beer with but you can talk way better than I do, haha, keep it up!

[@AboutEffingTime]

Welcome 🍻

[@nva854]

Out the park lads as always. Feels like a season of Top Gear just finished. At least it’s only a 1 1/2 month break. Keep spreading the word. This is what the watch community needed. Gold dust.

[@AboutEffingTime]

I feel that - sad even though I know we’re coming back! 🤷🏼- Andrew

[@stevew8049]

Some people just miss the micro brand point, the love of watches isn’t always just about movement, the history or indeed the the value, it’s how they make you feel, micro’s often give you something the big names just miss, done see or are too brand protective to try

[@Rosscotron]

I really enjoyed this podcast. Was great can’t wait for s2

[@rayray..3349]

The Undoing Of Undone" Finally..!😂🤣

[@r16ccy]

...I love that question! another episode coming...great work!

[@David-nx2vm]

Love the show, just subscribed, and can’t wait for the next season. I thought Undone had a pretty neat hook when they started, but something made me hesitate. You guys revealed the “something” - thanks. I like the Islanders from Marc Frankel at Long Island Watch. Marc was an online dealer for years and when Seiko discontinued the SKX, he had to fill that vacuum and started his own brand. Initial models were all very SKX-looking divers but with better quality, crystals, movements and bracelets than the SKX. Since then, his line has expanded to include dress watches, field & pilot watches, design collaborations, a Swiss movement GMT, and models inspired by Long Island landmarks. Best thing about them though is the high level of customer service and honesty - breath of fresh air.

[@Intredo]

Great episode! Loved the undone bashing 😅. For some reason i’m smack dab in the middle of collecting microbrand watches with currently a Serica 5303-3 and a Farer Dunham on the way. But with the “byoi” section of the episode in mind i would like to nominate Holthinrichs watches as up and coming microbrand/independent. A 3d printed case, super modern approach yet executed in a very classical dial with lovely extended railway-track markers.

[@marcusflack1523]

Man those cases from Holthinrichs are really impressive. The texture combos. wow. Good shout

[@marchforthfitness449]

Just all the effing hats off to you, gents. 👏🏼 Already loved you guys individually, and now together. My microbrand done with the highest level of quality, class, and customer service would be MONTA.

[@AboutEffingTime]

Great shout

[@axiom4694]

I cannot wait for S2, another great episode guys.

[@swiss.watch.4657]

What a fantastic first season ! Can’t wait for more ❤

[@raymondho4821]

Hi again from Hong Kong, you guys are great !!!! keep it up waiting to see S.2 !!!!

[@AboutEffingTime]

🫶🏼

[@spiritoftimepodcast]

Re: Weiss… very happy to see him get a good look from you gents. We’ve had him in our pod and he’s an amazing guest and an all around good dude. All that’s to say nothing of his very legit watchmaking chops, having been with 2/3 of the Trinity.

[@viva360]

Thank you for bring out Season 1! Hope for another Micro Brand roast episode for Season 2. 😎

[@marcusflack1523]

Burn baby burn.

[@andrewavraam4672]

Congratulations Absolutely love the concept and you guys bouncing off each other Can’t wait for season 2

[@carolinekemp6933]

Thank you so much for the planet Greubel Forsey love on this episode. Can’t wait for Season 2. You guys are awesome and make watch content sooooo exciting❤❤

[@AboutEffingTime]

🥺 such kind words!

[@carolinekemp6933]

@@AboutEffingTime I have listened to and enjoyed every episode and every therapy session - I must get out more ! No, seriously you guys are fantastic, so much fun and the dynamic between you is addictive ! Bring on series 2 ASAP ! Xx

[@andrewagaloos6971]

Very cool that you included Weiss Watches. If I remember correctly from his podcast, he worked at Vacheron making him a very skilled watchmaker. Nice to have a solid American brand in the mix

[@emphasis20]

Cameron worked at both Vacheron Constantin and Audemars Piguet, and it shows in the attention to details and finishing on the watches. They are simple but done very well, and especially at their pre-owned prices they are a solid and unique proposition considering the skillset of the person making them.

[@timetowatch_francois]

🤯That "Blok" watch!?! 🤯 What a fantastic idea/design!! Thanks for sharing this gents ... top notch lot right here 😃👍🏼

[@watchmewatch9]

Too much fun Boys. Already looking forward to Season Deuce!

[@McLaughter_]

Incredible show guys - keep it up please!

[@tdude129]

Great video - but was looking forward to hearing your guys’ thoughts about Baltic as the aquascaphe was in the thumbnail… did I miss it?

[@morgan97475]

Love these discussions.

[@PeteMcConvill]

George - was fascinated by the Blok watches you brought in. I stopped the video, visited the site and ordered one for my granddaughter before even getting the end of the video. Great shout out.

[@marcusflack1523]

Wow. Pretty sure there’s gonna be a spike in sales for Blok. So many people did something similar. Thanks for watching Pete.

[@FredoWfpb]

Looking forward to season two 🔥

[@jamesvass498]

I love This show! I listen to it on the podcast, and then a watch the same episode on KZbin! Thank you and please keep it going!!

[@CaptCanuck4444]

This was really good. Good format and good energy.

[@Dachi654]

Really want to know what you guys think of Christopher Ward hope it is covered on BYOI at some point. Loved the Blok watches been looking for a good kids watch for a while and they look great. Another great video guys always a nice way to cap off the weekend.

[@yardersmj]

Gents, I’ve really enjoyed this first series, bravo! Calling a turd a (f*cking) turd, regardless of price, and championing indies I’d yet to discover, all while chatting like mates in the pub. Cheers!

[@RedwoodAggie]

Great show and selection of brands. I was done with Undone when I saw somebody post the watch they had received and the clasp on the strap was so messed up it couldn't even function. It was one of the worst QC issues I'd ever seen. How that could have even made it onto the watch is beyond me. If they're messing that up, what else is crap? The 2 broken watches mentioned doesn't surprise me in the least, and that they ripped Adrian off is anger inducing. On top of that, they have supremely annoying KZbin ads that I was seeing often for a while. I had never heard of Blok, but now I'm giving them a serious look. I wonder if my daughter would actually wear one. She wore her NASA Flik Flak (she chose) briefly, but hasn't touched it in a long time. I need to figure out why she's not wearing it first before I get her another watch.

[@abcoates]

Really enjoyed season 1, some great discussions, lots of laughs.