Starting a SaaS Business? Here's Your Winning Go-to-Market Plan 🚀📈

Starting a SaaS business? You need this proven go-to-market plan! There are 5 key components to launching your SaaS startup and getting your first customers in the door. Make sure to do these 5 things in this order to get the best ROI from your SaaS product launch.
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Welcome to MicroConf - Where Independent SaaS Founders Launch, Meet, Learn, and Grow! MicroConf is the world’s most trusted community for bootstrapped SaaS founders.
MicroConf is a community of SaaS founders that brings together bootstrapped and independently-funded B2B SaaS companies who are not looking to chase “unicorn status'' or venture capital.
We provide SaaS training, education and networking opportunities for other founders who are pre-product, focused on scaling their business, and looking for an exit strategy.
MicroConf began almost a decade ago. Since then, we’ve hosted 19 events with nearly 200 speakers, helped thousands of attendees, and impacted tens of thousands more through our videos and online community.
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[@GrowWithWill]

Really like how you get to the point right away. No fluff! Your vids are always full of wisdom and really helpful info. Cheers!

[@MicroConf]

I appreciate that!

[@Houseofyards]

capterra is a good place to look for competitor's customers review. Fix the bad ones.

[@SteveBoyer10]

Production value just keeps getting better, along with the content quality. Thank you!

[@MicroConf]

Much appreciated!

[@kinnibees]

Keep up the great content! Well done video and love the soft mention of the pod!

[@MicroConf]

Thanks! Will do!

[@iykazorji8171]

Absolutely wild information like this is available free on KZbin. Thanks so much! This is very insightful

[@MicroConf]

Glad you enjoyed it!

[@thatQiao]

The Podcast is amazing as a 10-year's one!

[@ArturoEnVancouver]

Sub +1 Excellent information, I am just starting my first saas, I started this project a couple weeks ago but thanks to you now I know i need to consider other areas before and not just code. I am going to watch all your videos, could you also recommend me some resources that you consider are necessary for everyone like courses, books podcast etc ? Thanks for sharing your experience 😁👍

[@cocoarecords]

Love it

[@FastorFree]

very helpful videos thank you!

[@MicroConf]

Glad you like them! Thank you for watching, Jonathan.

[@dakalodk]

Move pivot those are the keywords

[@adamm9706]

Another banger! Keep it up!

[@MicroConf]

Thank you, Adam.

[@a.0.2.n.y]

Can't believe I'm watching this free of charge

[@rickyu1978]

realtalk

[@MicroConf]

Appreciate it!

[@alexforget]

If you can make video on your podcast, it make it much more engaging. Thanks for your work.

[@MicroConf]

Noted!

[@zach90857]

How long before you launch should you start marketing? I understand the benefit of marketing before but haven’t heard an estimated time of when to start marketing in relation to when you expect the product to be launched.

[@MicroConf]

I’ve always said start marketing the day you start coding.

[@shaficsakakini]

wow thank you

[@MicroConf]

Thanks for being here!

[@shaficsakakini]

I look forward to joining you and learning from you very soon and thank you for the positive impact you have made on me and others @@MicroConf

[@piotrn2491]

Hi, great video! You said that if you don’t have an existing audience (and you’re not good at building one) you wouldn’t do it in a saas. Can you explain why?

[@MicroConf]

Building an audience takes a long time and a specialized skill set. You would be better off spending that time talking to prospective customers, working on marketing channels like SEO, and building your network in the space.

[@piotrn2491]

@@MicroConf appreciate feedback

[@YasinNabi]

You always have an excuse that stops you from starting a business, Then you are the one to demolish the excuses and get started ! a fellow creator;'';';

[@joannecruz9110]

5 Key Things to Consider for Your GTM When Starting a SaaS 1. Target Customer* 2. Positioning* 3. Pricing* 4. Marketing Tactics* 5. Sales Strategy* *These are all hypotheses. Get out there and hustle!

[@El_Diablo_12]

8:00 start marketing before you start coding 9:00 creating your initial buzz and momentum