Middle MAX: New Boom In Town

Matthews Studio introduces its new boom arm! Middle MAX is incredibly capable like its big brother, the Max Menace Arm, but designed to easily transport and store in any van. Featuring a weight capacity of 80lbs(36kg) at over 12ft(3.66m) horizontal extension, 18ft(5.5m) vertical extension and 6ft(1.8m) below grade, Middle Max will support lighting units, grip modifiers, set dressing and more. Featuring large puncture proof tires, hand-truck style steering handle and a new mounting tip allowing 3 lock out positions.
This promo was filmed on New York Street at the FOX Studio Lot with our friends Format LA.

[@raivanhall]

It’s like a dream for the one man band.

[@Justin_Allen]

Matthews, I love your gear and buy it every chance I get but $6,000 for the Middle Max ..... it's obviously not for smaller studios / teams. Local rentals only is my guess.

[@Msegrip]

Hey there Justin, we design and manufacture gear for all markets, our Mini Max is ideal for smaller studios, owner operators and photo work. Thanks for your support and best to ya!

[@WalterTheBalter]

Also make a mark 2 of the the infinity arm maybe thinner this time

[@WalterTheBalter]

Make a mini one for the broke boys! Name it after me. You’re welcome.

[@Msegrip]

It already exists, it's Amazing, Mini Max: www.msegrip.com/products/mini-max?_pos=1&_psq=mini+max&_ss=e&_v=1.0

[@Yodakaycool]

Huh. I like the commercial tho

[@Msegrip]

It's an amazing boom arm! Thanks!

[@noBfilm]

cool product! I think for owner / operator and small teams, it's even a little bit too "big". nobody will use a lamp with 30KG. when I use an M18 / 1200 COB light, 15KG max weight is enough, could make the whole system smaller, lighter and cheaper. don't get me wrong, its an amazing product, but for small shows, I would even think twice about renting it because its too over-engineered. fantastic commercial by the way!

[@martintorner]

Thanks for the input, appreciate it. We have the smaller, more affordable option, our Mini Max. It's an incredibly popular support tool in the owner operator world, the photo world all the way up to tv/feature film productions. You should check it out, best to you!