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‘Listen guys, Coke is not at all from that place ! Even Palestine has a coke factory.’
These are some of the comments from Coca-Cola's new advert that has caused major backlash online.
Since 7 October, Coca-Cola as well as many other brands who are perceived to have ties with Israel, have been affected by consumer boycotts and in Bangladesh alone, Coca-Cola has seen a decline in sales of around 23%.
In what seems as an attempt to disassociate itself from Israel, Coca-cola released this new advert in Bangladesh. But the advert didn’t have the effect Coca-Cola had hoped for. Here’s everything you need to know.
#CocaCola #Coke #CokeBangladesh
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