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In today's world, information flows faster than ever before, but not all of it is accurate. In this talk, we delve into the pervasive problem of misinformation in the digital age. From misleading headlines to deepfakes and viral falsehoods, we explore how misinformation spreads online, its impact on society, and practical strategies to identify and combat it. Briana Ford has spent almost 15 years working with businesses on their social media presence and strategy. She has covered all aspects including content creation, community management, and paid advertising, making her a full-stack subject matter expert. Her intuitive ability to put herself in the end-user’s shoes is her best super power. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx