How Does Sony Keep Doing This?

[@ehmzed]

Xperia PRO-I - professional Xperia 1 - flagship *Xperia 5 - premium mid-range* Xperia 10 - mid-range Xperia Ace - budget The Xperia 5 series' role was supposed to be everything that Marques said.

[@yemidelight]

My thoughts exactly

[@Mettsemmel]

Actually I always considered the 5 more as a compact flagship instead of "only" premium mid-range. Apart from Apple, Sony has been the only company that was able (or willing) to put premium tech and features in a compact case.

[@zsomborszarka2616]

almost everything he said the xperia 5 already does. They just really need to step up their point and shoot game... though based on other reviews, the mark V series is a huge step forward towards a great auto mode.

[@heinargo]

And V is a bit too expensive. I still bought myself V mk4 though, but it was with a discount and xm4 bundle

[@QEssentin]

Or even drop the Ace line. It feels like they'd have to sacrifice too much to keep all Sony thing to compete with all $150-300 phones. Imo the sweet spot would be PRO-I as it is, bring in everything you have, Xperia 1 - 6.5" 4K flagship, Xperia 5 - 6" 1440p premium mid-range, Xperia 10 - 5.5" 1080p mid range. I'd gladly swap to Sony with such lineup

[@YosefASelim]

Biggest problem with Sony in my experience, is that they tend to drop support for their devices much sooner than other companies.

[@hirukashiro5995]

This will always happen with anything niche. Mass market products tend to get longest support since the company wants people to keep buying the stuff even several years after the launch. It's not the case with niche stuff as there won't be anymore people buying after the launch, so there's no incentive for the company to keep the support

[@Youtubeitisin]

5 yrs (Samsung) vs 2 or 3 years for Sony - not cool!

[@koolaidpapi7674]

That and software is ass

[@YosefASelim]

@@hirukashiro5995 the damage was done back when they WERE a major player as Sony-Ericsson... They dropped support for phones within a year... It burned so much of their fan-base. The situation they're in now, with low adoption numbers, is because they screwed over their past customers. I think they make some of the best looking phones, but I'll never buy another. Never.

[@Milos596]

If people buy more of these, they will give longer support.

[@christopherarzu7081]

I hope Sony doesn't stop making these. Photographers and videographers love these phones. Edit: I shoot on a Canon M50 and an iPhone 13 pro. Tried the Xperia 1 IV in store and thought it was cool, didn't have 1300 bucks to spare tho, so I understand everyone's arguments about buying it.

[@memofromessex]

But I thought the photos were terrible. (FYI, I am a Sony phone owner).

[@sydguitar99]

What photographer/videographer would buy this? If you're going to shell out this much dough and you're already in the industry, there's a chance you already have a dedicated camera for it. Also the phone doesn't do anything above and beyond what a galaxy s22 ultra or 23 ultra can do if you're an up and coming media creator

[@alexejvornoskov6580]

@@memofromessex automode photos are terrible. Manual are among best there is. But casuals like me cannot use manual setting, i have no idea what they do and i dont want to learn it. I want to point and shoot. And that exactly the weak spot of them, while professionals can archive much greater result on them compared to other phones.

[@ahujapradyut]

Audiophiles love the Xperias as well, I hope these things get more attention in the future.

[@willstw]

The “imagine technology” of S23u and iPhones is terrible

[@lavangabeddewela7856]

sony was the best phone manufacturer when android came out to play. I still remember using old xperia phones & we were super hyped

[@zeon2535]

I had the sony xperia M4, but was super excited when the soney xperia Z1 or something like that came out, it was like a playstation release the amount of hype for it back then

[@randomdamian]

Sony Walkman

[@timeflex]

W595 was arguably the best in its class (non-smart) phone, especially with its Walkman audio and native Java app support.

[@Zeverinsen]

The Xperia XZ is still my favourite.

[@Orthilia]

@@Zeverinsen I'm still using Xperia XZ1 compact, lol. I guess Sony build this to last

[@endidjeh]

If Sony wants to compete, remember 3 things 1. Reasonable price 2. Reduce minor bugs 3. Sack the marketing team (No one try to introduce the product and release it after 2 month when everybody’s excitement is over) I never used Sony phone, but I am really glad of their keeping 3.5mm and sd card, and like their design aesthetics. In this iPhone and Galaxy market, we need a competitor like Xperia. Please keep up

[@chronchris1486]

4. Provide updates for at least 5 years Nobody is spending over 1k for a phone that doesn't get updated after 2 years.

[@damokerbs5856]

Never mind minor bugs, reduce major bugs

[@heroninja1125]

sony just needs to sell their phones to more then the US, if you only sell it to a single country in the entire world no wonder its sales are so low.

[@user-cx6vt6nl5l]

the thing is mostly that sony doesnt need to make a profit of the phones, it seems like its just someone at sony that wants phones their way and is ready to keep that going no matter how well they are recieved by the masses, since the phone is not for the masses, its for a niche group that enjoys android phones they were before everyone was trying to be more like apple... qualcom recently announced that sony will make phones for years to come so it seems it doesn't hurt them continuing the way they operate now.

[@user-cx6vt6nl5l]

@@chronchris1486 i mean they will have to do that at some point if they want to continue selling in the EU since there will be a regulation for that... they haven't announced a final update window for the 1 V yet, so there is a tiny chance it might have that

[@MyJunkyard]

From a Japanese perspective... Japanese 3 major cell phone carrier has "Spring Collection" and "Autumn Collection," and I think it might be one of the factors for long waiting period; you just have to know which cycle your desired phone is on. Many of the Japanese companies, not limited to smart phone makers, are so fixed on the domestic market first. In this regard, the Japanese car makers have adjusted well for the motor shows to compete with the world stage, but then EV came along and they are well behind again. I had to get a new phone last year, and my phone's spec sheet wasn't even complete, yet the phone carriers were saying "Reserve the Phone" before the going into the market day, and in my case, even on the day the phone was going to the market... I had to depend on phone case maker (my phone's spec sheet was missing the thickness lol) Japan is a tad bit weird place, and it seems smart phone makers can't let go of the golden era of flip phones we had here in Japan. I believe SONY is the only Japanese smart phone maker which sells worldwide? I think SONY doesn't know what the worldwide users want...

[@yosh322]

Yeah, it's a similar case for multitude of Japanese companies in general. Domestic market demand completely trumps foreign demand, leading to Japanese companies to focus primarily on the trends of the Japanese market. Even if Japanese companies want to access foreign markets, they have no idea how to do it & it leads to ineffective efforts. One of my friends who works in the music industry said that foreign markets are the lowest priority, to the point that he had to beg his superiors to do social media campaigns for foreigners because they didn't care at all.

[@dillaaaaa]

Also only sells in Japan. Nobody else even know Sony has a smartphone.

[@Leo619858]

1 - an American viewpoint does not mean it's a worldwide viewpoint. We need to stop believing that our perspective is universal around the globe as that's a good portion why many countries are turning away from us. 2 - a company like Sony isn't going to make a foreign specific phone just for the eyes of America, or Europe, cause they'll be crucified. It's no different to the American outrage towards movie companies that began to focus on the Chinese market since their movie audience started to catch up and occasionally surpassed ours in terms of money made.

[@bahabak]

Galapagos Syndrome

[@tomiyoshi]

Even for weebs as me, they sucked at software part. I wanted to pay for a stable phone that would do its job, but got a phone that freezes for a half a minute a few times a day. Wtf

[@Artista_Frustrado]

having the SD card slot, Headphone jack & Camera Bezzel already tick half of my very small Checklist of things all phones need here's hoping Sony continues this quality & finds a proper niche

[@dvdossbsvskfbdvav]

Seriously, finding a good phone that has a headphone jack is way too hard nowadays

[@Shahyan008]

For me it's sd card, 120hz and latest SD like gen 8 +2, currently am using razer phone 2 been looking at Sony but their prices are crazy. My budget 500-800 dollars for next 3-5 year's

[@joefraser855]

sony if you are reading this, i really hope you keep keeping on.

[@carolljohn3148]

​@@Shahyan008 if that u range wait for 5 mk V. i not recommend 5 mk IV cuz SD overheat issue

[@MEMORODieBankderErinnerungeneV]

@@carolljohn3148 I'm waiting for this one too 😉

[@_TenaciousD_]

Spot on! As a owner of many Xerpia phones over the last 10 years or so, I find it very difficult to support the brand in the last few years because of the reasons you've mentioned, despite me knowing they are an amazing product that stands out from the rest, they just need to even out their offering a little more and launch it properly and they'll be great again.

[@quinnthompson]

I love this idea. I love the no hole punches, the slight bezel & the general aesthetic.

[@dead_on_departure]

Brilliant design by Sony which also include the Xperia 10 Mark 5. But I can't afford them. All I can do is continue using this less than 100 US dollar phone with no notch and no hole in it's 5.45" screen. It comes with big top and bottom bezels, notification light, wireless FM radio, a 3-card slot and a 4000mAH Battery. That's enough for me at the moment.

[@TechnologyTalks01]

Yeah, it’s simple but thought out

[@promo2099]

But it’s behind , well it’s not bad

[@pedropau288]

@@dead_on_departure Yea sadly their sales aren't up that much so they can't produce more to make them cheap.

[@PavanKumar-ft5hi]

@@dead_on_departure I think smartphone shouldn't have notch design. I'm one of the guy who's waiting for phones that look like Xperia 10 V.

[@kodakkevin]

This is why i dig MKBHD; I get a neat history lesson, some behind the curtain business practices and an in depth review all in one.

[@mac_o7]

Nah.

[@deividasnavickas]

hell naah. Porsche was a car consultant first, car builder second, also Porsche owned and still owns VW group. Also he is giving an advise that he would later comment as mediocre and go with Samsung or Apple.

[@mac_o7]

@@deividasnavickas Sony already has the PlayStation and TVs. They don't need this mid level phone.

[@PinoyGuitarTutorials]

Unbox Therapy is better

[@zxcvbnm2000coolness1]

​@@deividasnavickasNo...The other way around...The VW Group owns Porsche...

[@kriswiseman9152]

I agree 1000%. I'm old school, and I don't mind a head phone jack, a reliable side mounted fingerprint reader, sim and memory card slot, with no tools required. At the same time I am all for improvements that don't take away from the things I love. If it came with a removable battery, I'm definitely in.

[@nothing9220]

Side mounted finger print sensor is the most convenient to use...... F this in display sensors.....

[@delta-a17]

@@nothing9220 I like the one on the back on my s8+ the most. I can even pull down the notification shade by swiping down on it. The thing is like having a trackpad and I don't even need to adjust my hand to use it!

[@jabba_ree]

Man, Sony phones live in my heart and head rent-free. My first smartphone was a Sony phone, and not even a flagship. It was a budget phone, and I loved the fact it could keep up with all my tasks until its android version was too old to get updates for apps and stuff. Plus, I accidentally dropped it from the fifth floor, so it died a fighter. I really loved how personal it could get if you used a phone for a while-after two years out of five we had together, I knew everything about it. If something did not work or happened, I knew how to fix it or what was happening. I knew all the quirks and the ways around them. When they cut down their budget segment I was a student who couldn't afford buying his own phones, then, they holed up in their flagship segment releasing only flagship for niche price. I still wish for them to make a comeback and take over the phone sector. Love Sony

[@darkenblade986]

can you do a video comparing the pro photos vs the auto photos on this phone? It would be cool to see how much "performance" is being left on the table.

[@joshuabrunetta4656]

Right? This is like the 3rd Sony flagship review where MB talks about how bad the auto mode is and how amazing the pro mode is but doesn’t show a single example. I’d gladly buy this over the next pixel (and learn how to use it) if he showed it was superior

[@abdullahmubarak6840]

It's a little harder because in the PRO mode, the only way you're getting most of it, is if you're saving both raw + jpg. And it's the raw images that allow you to recover more of the highlights and shadows with better exposure and white balance tuning. Straight out of the camera, maybe not much since the BASIC mode already pre-processes by applying noise reduction algorithms and sometimes, HDR.

[@hirukashiro5995]

@@joshuabrunetta4656 At this point Sony should just pay him to do it if it can really perform in the right hands. Otherwise it's just a confirmation bias

[@bloodytoad2010]

Sony's auto mode outshine even gcam . Many people don't know it .

[@kumomeme7852]

from others review, Sony's auto mod is not that bad as how MB said. last gen for example even on par or better in some case against flagship from google and apple

[@gamermaster16508]

I used the experia 5 IV for 6 months and I love it way more then apple and samsung. No punch hole, fingerprint reader on the power button, headphone jack, easily accessible SD card slot, best camera (if you like natural looking photos) smaller size. I just hope they continue making phones because they literally are the best things out that nobody knows about.

[@DMadHacks]

it's funny how MKBHD essentially explained the exact screen specifications of the 5 IV as if Sony wasn't already making a phone like that...

[@Davesaintgold]

@@DMadHacksBut what do you expect from someone who uses an iphone all their life...

[@Michael-dx8qz]

Tbh I don’t get the hate for the photos. It looks a lot more natural than the competition. The overexposure maybe a thing with Asians preferring brighter images too

[@pixels_per_inch]

​@@Michael-dx8qzNot really, the overexposure is due to Xperia using face metering. Since it wasn't optimized for darker skin tones, it tends to overexpose with Marques in frame.

[@carltonbanks5470]

@@pixels_per_inch Well thats pretty stupid

[@Darilon12]

What you are describing is literally the compact series they did a few years ago. I loved those.

[@droneoutdoors8503]

they did? 5 series is still going sice 5 years ago

[@alexisolivares4274]

Amazing ones. My all time favourite smartphone is Z3 Compact. Just the best

[@Darilon12]

@@alexisolivares4274 It was nice having a good phone without being forced to stuff a TV screen in your pocket.

[@samal90]

agreed. Would love a new premium compact 5.8 inch phone. Would be great to have a 1 inch sensor on a 5.8 inch phone.

[@savbers]

I had a 5 compact but the battery life was so bad i had to get rid of in after a couple months

[@Dayporter-j3m]

I still remember the Sony Ericson

[@cremmers6806]

For this year's blind smartphone camera test you should have two Xperia one V's in the bracket; one on auto mode and one where you manually adjust image settings to fine tune the 'ideal' picture. Would be interesting to see how a well tuned/adjusted sony phone can compete with the pixel, iphone, and samsung flagships

[@mtadc1545]

Ugh if only he’d see your comment.

[@avenuePad]

Exactly this!

[@Peshyy]

The idea of the test, though, is to show the experience the most basic user will have - just point and shoot with whatever auto settings the phone chooses. If you involve manually configuring your camera settings, there should be a separate competition only for manual mode shots, which will take sooo much more time to make and produce.

[@doctormarazanvose4373]

this is the exact weak spot of DXOMark - they test all phones on default settings, which makes their scores and comparisons way off.

[@697_]

you should say this closer to when he is actually going to do that and probably on twitter as he's not going to see this and definitely not remember about your comment months later

[@fruitcake9665]

When I bought an Xperia 5 III, it was because of the camera system, sim + sd card tray, headphone jack, and front facing speakers. It even has the notification LED. It was by far the best feature set, and I hope more people discover the value in their phone lineup.

[@ikuturso7570]

The hardware is great in many aspects. The software experience is not; 2 years of updates for +1000USD/EUR phone is unacceptable in 2023. Also the "3 camera apps, none of them good for casual camera user" is just poor design.

[@CaptainMumpitz]

the LED and the headphone jack should definitely get back on the mainstream.

[@kiwichem4336]

@@ikuturso7570 Thats because their 1000USD phones are mainly for enthusiasts and not casual phone camera users if you want good automode you should go for their 300-400€ sony xperia 10 mark 4 it has an alright camera that should be enough for every casual camera user and the hardware in of it self is way worth more than the 300€ you pay for it in my opinion

[@SM-th1fk]

Of course the perfect one is the 5 iv which is what I currently have. I do prefer my pixel for point and shoot but the Xperia is so slim, light and 5k battery. Perfect

[@nooraniali]

Bro, thank you for being our voice. We really don't want companies like Sony to die and I hope your words can put some sense into their minds. (which I know is very tough after living in Japan for 5 years)

[@grumd0]

Honestly, I think this video is missing the point. Sony is not going anywhere. They DO make profitable popular products, they make Playstation, TVs, headphones, cameras, lenses. Their business is not in danger. Whether they add a new cheaper popular phone model doesn't change their decisions on continuing or stopping making expensive flagships.

[@maurisanto7973]

Well lg and sony won't ever die as they do much more than just phones but yeah they're phones might be gone soon

[@laurinnintendo]

The point with Japan is definitely true. Japanese companies feel so weird at times: They do some things better than everyone else but then oftentimes they seem to get the most basic stuff wrong like they're living in an echo chamber without any user feedback or outside criticism. I notice that a lot with Nintendo too.

[@ape69420]

​@@grumd0from a business perspective they could say we should close the smartphone department

[@supercheetah778]

Sony won't die, but their mobile division might if they don't make these adjustments.

[@LuxPeaceX]

Sony needs to hire you as a consultant. You are making so much sense on this one video.

[@Obssy]

I miss my Sony Xperia Z compacts, I loved the Z3 and the full size Z5, even the X compact. I also miss the tablets they used to make, they were the best ever, with awesome accessories.

[@danielfc]

I had a Z3 also, it was the phones I liked the most till today

[@sexyscientist]

Will continue using my xz1 compact until sony makes the compacts again.

[@Maaateenify]

im still using the z5c since launch. using it for roughly 8 years now and still somewhat going strong. its definitely on crutches now after 8 years from overheat lag, screen burn from 15 minutes of the same screen and slowly disappears after a few minutes, some UI disconfigure due to small screen+resolution and modern app updates are for large screens and resolutions, headphone jack used SOOOO MUCH that its broken now, bluetooth stutters occasionally/often enough because of phone lag, battery life somewhat being drained by modern apps power usage because the phones battery is TINY the biggest one of these is cell signal strength is pretty mediocre at best because its so outdated. none of these make the phone unusable but its just being used on crutches now. luckily i dont use my phone much besides reading/youtube/internet browse/phone call and text/youtube/and surprisingly TAP PAYMENT STILL WORKS because sony had NFC from SOOOOOOOOOO long ago even with the z3c which i stopped using.

[@TNA999]

I still long for something like Z3 compact tablet 😢

[@5451dhar]

Great to see tech reviewers not only reviewing the products but helping companies to do well! I Hope Sony hears this out

[@CthulhUwU]

It needs to be called the Xperia M1 with the M referring to Marques

[@danielobioma9091]

Sony is stubborn.. 😂 they won't do it..

[@tatianaes3354]

@@danielobioma9091 Not just stubborn, they are arrogant and taking an advice is beneath them. And Marques is not even Japanese, which is another major factor.

[@dahakaprince4411]

they wont lol

[@tanbir11]

tbh they know that they cant compete in the mass appealing segment and cant stay profitable, at least their current philosophy gives consistentcy and since they are still in the game they are probably profiting.

[@krisvaras7801]

this is EXACTLY what i have been thinking about xperia phones for YEARS and finally someone, like MKBHD with a huge audience said this, hopefully Sony listens. Give the Xperia the PS5 marketing treatment or something. Xperia phones are still rather popular in sweden still!

[@janjamesramos247]

80% of what mkbhd said has been on the market in the name of Xperia 5. 6.1", 1080p, 120 hz, HDR screen. The auto mode has been improved through the years I believe, especially in 1 V.

[@KREEMTHEDREAM]

I had a SONY Xpreria V1 with verizon way back in the day. I loved that phone the dedicated camera button, it was one of the first water resistant phones out, it had a lot of great features. But it wasn't supported at all by SONY. I remember my biggest issue with it was that you couldn't talk on the phone and browse the web simultaneously. I also loved the feel of the phone.

[@arthurwong9017]

To be fair, the window from announcement to release of phone gives an enthusiast like me ample time to prepare my finances, backup my work, and get ready for the upgrade. On top of that, my past 3 Sony phones have served me well close to a decade because they are really built to last. Will still choose Sony for the foreseeable future. Excellent and well thought out engineering.

[@PaleCentaur]

I think part of it might also come down to gauging demand: there's more opportunity to scale manufacturing to purchasing so they don't overproduce a phone that they know is very niche. If they wanted to be able to sell the phone at launch, they would have to have already made enough back stock to cover potential sales; if those sales numbers don't keep up with the inventory, they have a lot of expensive hardware that they're unable to get rid of. I used to work in cell phone sales, and while I as the salesperson loved Sony phones, I very rarely had customers express an interest in buying them, even with an endcap showcasing live demos of the phone. Ultimately, they almost always went with Motorola or Samsung--for whatever reason, Sony just didn't attract customers' attention. So that leads to Sony making way more of those phones than they need to and buying saddled with old inventory. If they're waiting to see how many people put the money down for these phones, they can hedge their bets on manufacturing just a little bit and roll them out as customers want them. I don't know how their manufacturing process works, of course, but they just seem to be taking a very conservative approach to their sales.

[@Dandan-tg6tj]

I used a Samsung S10 for so many years (still use it) and it was fine but I also had some Sony phones and I must admit that they usually look way better.

[@paristo]

"the window from announcement to release of phone gives an enthusiast like me ample time to prepare my finances, backup my work, and get ready for the upgrade." Those should all be done for any given moment to arrive to get a new phone. 1) You should always have more than enough to buy a new phone for any valid reason (accident, failure etc). 2) Backups should be done to your own NAS backup system by daily profile, using rsync, even hourly. 3) There is nothing to get "ready" when changing phones. Your home screen and its settings move between brands, your phone settings move so, your files, profiles etc. Only things that needs is renaming the new phone and configure it to work with backup system and your own services, and that takes like 30 min when you have documentation (to-do list) for that.

[@hazirfn]

If somebody in Sony actually took some notes from this video, in 1-2 years time they're seriously gonna have an industry killer phone. I'm already excited seeing the list of specs and features at the end of the video. Kudos to Marques for bringing up this idea

[@RealNathanExplosion]

If any phone would get me to switch back to android, it would be a do it all sony Xperia. They make the most aesthetic phones in the entire market.

[@senVID]

@@RealNathanExplosion That's the reason I also would switch to andorid again! Those SM Galaxy, Oppo, OP Phones are all in their way good, but Sony always has a special place in my heart when it comes to smartphones. If they would release a smartphone for the mass I would buy it for sure! Hope they will also follow suit and support their software for 3-4 years instead of 2.

[@NicMediaDesign]

Sony already builds the phone he wishes for - it is the Xperia 5 series

[@NoName-bb2pu]

Yeah some school dropout from da hood (marcus blacklee) is going to tell the best tech company on earth how to run a business? He better focus on being a runaway dad and selling drugs back in da hood

[@skyyy9015]

Na Sony has a Niche target market ... Average user wont even know or care about all the profesional features it has....

[@chasiuu]

The Porsche analogy was spot on but I think the difference between Sony and Porsche is Sony makes a whole line up for various products (tvs, cameras, headphones, etc) that perform well enough to support them making luxury high end smart phones like this. I think it make sense for Sony to continue to produce these phones vs LG, HTC because as new smartphones release year after year there’s more focus on cameras and as a top notch camera company a high end camera - phone seems like a good move 👀

[@e.vandesande4487]

Yes! I agree. And why produce something mediocre?

[@ElCachorro97]

The Porsche Appliances are called Panamera, Cayenne and Macan.

[@safarit678]

Not a sound analogy with Porsche. Sony does have many Cayennes. TVs, camera, headphones ... really most electronics you can think of. Also, they did offer cheaper phones for over a decade and those phones were actually the reason their phone division went down. Maybe tech reviewers should stick to reviewing tech and stop trying to be business strategy consultants.

[@thisISaPENn]

​@@e.vandesande4487 I don't think the path marques layed out would be considered mediocre. Seems like a fantastic pixel alternative in the making.

[@kandiahmodchanathan2347]

i know you are a content creator since i follow you on isnta (i love your stuff btw), if i am not wrong you are an Iphone user, but im wondering, according to your statement, do you think you would switch to an xperia mark in a few years? 👀

[@st3wi3D]

Sony should really listen to this guy. Very informative/educational review.

[@fairlady350]

Nailed it on the launch timeline! I really wanted the SONY Xperia 1 V, but the release date was too far out. I bought the S23 Ultra instead... Sony I'm rooting for you!

[@toptiertech7291]

You didn’t “really want” it or you would have waited

[@hackdoug7440]

​@@toptiertech7291 not everyone can wait that long. Even me is guilty of not waiting for too long. I bought a Pixel 6a last December instead of waiting for 7a which I knew would come out soon that time.

[@NigelMelanisticSmith]

​@@toptiertech7291I was in the same scenario, and my phone broke in the 6 month wait for the phone. I couldn't go without a phone for 3 months, so I went with my next best option. It's an issue, no matter the circumstance

[@danceyrselfkleen]

NPC comment

[@jades5581]

​@@toptiertech7291 That's not a reason to wait. :)

[@parviz92]

Actually watching this video from my Xperia 1 III (mk3). After using it 2 years - still amazing phone, super audio player (DAC and 3.5mm), great camera and gaming performance ✊🏻 screen is brilliant 😍 I love this company, hope they will never stop making this masterpieces of engineering art 😞

[@drumsmoker731]

My first Android phone was a Sony (can't remember the model) 11 or so years ago. It was a budget model and actually worked great, but what really impressed me, was the fact that Sony itself gave instructions for unlocking the phone and there was a vibrant community creating custom roms for it.

[@DM-io8dp]

xperia sp or so? great phone with awesome quality and led bar on the bottom

[@everythingpotatoversion1201]

@@DM-io8dp the one that had green led or light At the bottom? That's My favorite android..

[@Maniacu666]

My 2nd smartphone was a Sony Xperia Arc S... my god I rmb I looked for that phone for about 2 months because it was nowhere to be found and I didn't want the "normal" Arc, I wanted the Arc S... that arched back, the way it felt while holding it, amazing The downside that kept me away from Sony phones since then is the damn software support... the phone was more or less just out and software support "died" max 2 years later... managed to brick it trying to instal a xda custom rom and that was the end of me even looking in the general direction of a Sony smartphone, these phones are amazing, state of the art in terms of camera, looks, how it feels (played with one few years ago from a friend), but too bad the support is shitty and u either buy now the last year phone or wait couple of months for the new one to appear and by the time that happens... well Samsung, Apple, Google brings their new phone who gets so close to how photos look, it kinda isn't worth waiting or buying the Sony anymore :(

[@ebrahimkakhi8836]

I had a sony xperia z3, it was amazing, waterproof, and not that expensive at the time. i loved it so much, until it broke one day sadly

[@MiniRunnera7]

Same mine was the Xperia X8

[@normanbaiwaiba3853]

Have been a Follower of Marques Brownly since 2008 on all things Tech. Great content every time. Fantastic Job 👍.

[@pepsdeps]

I remember having my Z5 back in 2016-17 and it was probably the best phone I had. It's basically all that you described with a very good functional camera, but still room to edit much more than on other phones, and the camera is so good that pictures from back then are still better than some taken with the new S23. It still had all IP68 resistance, good battery life, the side fingerprint reader and shutter button, great screen for the time (it was the phone right before Sony's very first 4K phone), and it wasn't as ridiculously expensive as they are today. The issue is that that was the last phone gen they sold before pulling out from most of the world (except for Japan, the US and Europe) and before Sony started focusing on premium camera-phones and on the US market.

[@ESKATEUK]

Utter nonsense is the camera better than the s23. Not even close.

[@jojos38]

Same here, I had the Z3 and I loved it so much

[@BlindEastwood]

​@@ESKATEUK bananagate..? S23 camera is actual garbage. I work in 1st level customer support for samsung, if I had a dollar for every complaint about these e-waste devices' camera quality, I could retire from this terrible job

[@sachatrin2981]

and it looked so good

[@mohsenansary5145]

Likewise, Nothing could replace my Z5 too yet And can't find any Sony in my country either nowadays!

[@Darknator]

This is such a love letter to Sony, I hope it plays in front of the board meeting as soon as possible. We know they have what it takes to be contenders, we are all just waiting for them to get it right.

[@ShreN_]

He's wrong though. Sony tried competing with Apple and Samsung for years and kept losing money. Now they've moved to selling super expensive phones to their camera fans and are finally making a profit. If they followed Marques' advice they'd go the way of HTC and LG.

[@kiwichem4336]

@@ShreN_ Their Sony Xperia 10 Mark 4 is just 300-400€ and is great even has a Headphone jack and personally i dont see how you would need more than that but thats just my opinion and yes the people that do need a better camera in their phone can still go to sony for their more flagship phones wich have an amazing camera though yes the automode isnt that great although i think people that need that good of a camera should be able to use it manually

[@giyanvice]

Marques Brownlee should know that SONY is never going to do any of those things that he has suggested. For a Japanese company it is more honorable to fail and to go bankrupt then listen to its customer's suggestions and give the customer what they want. It is completely against the Japanese customs and traditions to comply with its customers, because it makes them look bad thus causing them to lose face. Japanese motto is either you take what we give you or if you have any complains then you should not have taken it in the first place, because the company always knows what is best for the customers.

[@thereisnospace]

Japanese companies are...... complicated...

[@imranvp2730]

I've been waiting for Sony to get it right for half a decade! Flat screen, no punch hole, dedicated camera shutter button, variable aperture are all Sony hallmarks which I LOVE!! I wish they just got a simple point-and-shoot camera with AI assist and Sony's off to the races with the big boys!

[@aaronchung9838]

You should put a DSLR in the blind smartphone camera test next year to see how big a difference it makes to regular people.

[@JacksonKillroy]

I think thats a fun idea, but it should probably be something like a fullframe mirrorless camera, dslrs are pretty much outdated tech at this point.

[@Nulrom]

The difference with a camera is not visible on a smartphone screen. The camera lets you get some pictures the phone can't IF you know how use the camera. Also a camera demands you to postprocess the images. It's her purpose. Even cameras like Fuji has some preprocessing features that give them their distinctive look.

[@kuzuchan3361]

​@@JacksonKillroyWhile picture quality between phone cameras and DSLRs are similar enough for most, DSLRs give more freedom over your image through swappable lenses and precise control over aperture and exposure. Phone cameras are more than enough for most people and even most photographers, but fine control over specific aspects of the photograph allow for a greater expression of creativity.

[@Ksmithy1080]

@@NulromI’m curious what you think is “not visible” on a smart phone screen from a mirrorless camera? Because I can tell, with extreme ease, the difference between my iPhone photos and my Sony a6400

[@philippecr]

But smartphone cameras are meant to be point n shoot, DSLR or any mirrorless are not.

[@akutennisman]

I hope they heard this mate! Thanks for the great work 👌🏻

[@NiGHTSaturn]

I am really rooting for Sony. I’m an Apple guy, but I hope Sony will continue on providing newer technologies and possibly even having their own OS. Japan tried to join the smartphone bandwagon way too late and before that, they made some of the coolest flip phones on the market.

[@jasons4045]

Own OS? They can't even get their phones right for Many reasons, let alone an OS. Shitty auto mode has been going around for like 10 years already.

[@chi-towncalifornia5916]

Unfortunately, Sony is facing an extremely uphill battle for the international market, and they can all but forget trying to dominate their domestic market. The iPhone is BY FAR the best selling phone in Japan, and has been for over a decade.

[@real_andrii]

Own OS would definitely hurt, because nobody would develop for it. Remember Windows Phone OS? Even such big SOFTWARE player as Microsoft could stay at the market where there were 2 OSes already present.

[@JamesRodriguez10783]

Sony should rather focus on VR headsets or other wear tech. Sometimes it’s good to give up on one areas to win the upcoming. Apple gave up on PCs and were ahead by 5 yrs in smartphone market. Sony can pull that off. Smartphone market or at least premium smartphone market is 2 horses race. Galaxy & iPhone.

[@shibesongs]

I consider Sony's like-stock Android a feature. There's no point bloating it, let alone outright shipping a new OS...

[@alex-r-t]

It'd be interesting to have a Sony 1 Mark V (Full Manual) entry on the next blind camera test in addition to the (Full Auto) entry, just to drive home the point. You'd have to create a repeatable process for tuning the settings, but it'd be interesting to see how the sensor at its best could do compared to everything else

[@zsomborszarka2616]

PLEASE DO THIS!

[@chench1lla]

No then they have to do manual and auto for every phone, also options are different for every phone.

[@deepak_gr3yed]

@@chench1llaya they should do just that.. take RAWs and compare

[@deepakbisht4957]

Your post sounds too idiotic. Single Manual vs other auto?? If you want to see a comparison of Sony's Manual vs other. then other smartphone shots should also be in manual mode too...

[@deepak_gr3yed]

@@deepakbisht4957 I meant..to compare between RAW capable phones.

[@tilgare]

This year in the blind smartphone camera test, you should make two of the cameras this phone - with one in auto mode and the second using a comfortable photographer in manual mode. Would be really interesting to see it prove how capable it is.

[@AaronChristopher869]

That's actually a good idea ngl

[@ParthPrajapati3698]

Bro even though a manual camera photoes might turn out to be better, its not like you are going to use it everytime, it beats the purpose of smart phone camera, most of the people just like to open there camera and click photos, and if i want a manuel camera to click photos i would rather go for a dslr, at these price range you will get way way better quality of photos than by a phone..

[@Almaironn]

@@ParthPrajapati3698 not necessarily, I like to take pics with a DSLR but it's heavy and annoying to carry around, I would love to sometimes just take out my smartphone but still be able to manually adjust the settings to get the picture I want.

[@oogwaythesussyturtle]

@@ParthPrajapati3698 yeah but it's also true that using just auto mode in sony's cameras in a comparison is unfair to it. it doesn't represent the true capability of sony's cameras. a comparison is all about a device's strengths and weaknesses. using just auto mode only shows it's weakness, not it's strength.

[@ParthPrajapati3698]

@@Almaironn well it dependes person to person, a guy who wants to do a professional photography will any way chose a proper camera as compared to a smart phone camera, at 1400 price point, even if i go for 700 dollar smart phone, and 700 dollar dslr, i would be getting best of the both world, a good smartphone camera to click photos on the go, and a dslr for a better professional photography. And a 700 dollar dslr will still out perform a 1400 dollar samrtphone camera in professional photofraphy. Well its just how i prefer..

[@slicknick29]

Rewatching this now and it's crazy that Sony implemented ALMOST every point in this video onto their Sony Xperia 5V device. The only deviation was price. Sony is charging around 900-1000 for the 5V instead of the 700-800 dollar range MKBHD suggested.

[@ricebox1178]

Also crazy how they decide not to bring it to the US market (or so i’ve heard).

[@siddharthchakravarty2099]

Are you serious? You think this guy gave Sony the idea? Sony been making xperia 5 for like 5 years now. And before that there was the comoact series of phones which were essentially the same concept this guy claiming to be a 'new idea'.

[@slicknick29]

@siddharthchakravarty2099 No I didn't say they got the ideas from him I Was just very surprised at the fact that almost every point in this video had been addressed on their new phone.

[@siddharthchakravarty2099]

@@slicknick29 Why be very surprised by something that the company has been doing almost 10 years before this guy said something about it? Its like Brad Pit looking handsome since teenage. And someone says ''I wish brad pit was handsome'' and next year new movie releases and you see brad pit being handsome. Would you be surprised then?

[@Sid00077]

​​@@siddharthchakravarty2099brands nowadays actually pay attention to what online tech reviewers say about their phones/products because the reviewers can have a decent effect on their sales. I remember Marqus mentioning that tech companies will usually reach out to him prior to the release of his review video of their product to incorporate his suggestions (if possible). I believe it was on Flagrant.

[@victorabdelmalek7530]

Just pre-ordered mine a few days ago because Sony is one of the few manufacturers that still provides expandable storage and I wanted the new Qualcomm chip which hopefully mitigates overheating issues I'm having with my Xperia V iii. Totally agree with what you're saying.

[@victorabdelmalek7530]

And forgot to mention that I absolutely love not needing any tools to get the tray out. It's the little things. Lol

[@NathanTEG]

I must say my year with the 1 IV has been pretty good. The ability to use my wired headphones now and again is really nice, plus having all spotify downloads on the sd is great. The camera auto mode is the main gripe. I would like to be able to just do point and shoot sometimes. The 21:9 is something i will not switch from now and front facing speakers. I'll back Sony with myu money again next upgrade.

[@alexandruilea915]

@@NathanTEG Did you tried to look up for any GCam mods for that phone?

[@TSunderground]

also provide 1500usd phone with bugs and heating issues and gimmicks, this brand joking with fans like you( heating issues are not fom the older chipset its from stupid Sony management)....

[@AWSimDrifter]

@@NathanTEG Really you like the 21:9 ratio? I have the 1 II and absolutely HATE the 21:9 ratio. It's the only reason I won't be buying another Sony phone. it's absolutely useless for watching 16:9 content and makes me feel like I'm watching it on an iPod. Yes you can zoom, but it crops too much off to really consider it being watchable.

[@krrk6337]

Japanese phones from pre-smartphone era were wayyy ahead of everyone else yet they sold only in Japan and I hope they make a comeback this time to the world market.

[@pixels_per_inch]

They still are, it's just that most people don't know it.

[@kiyoponnn]

It's too late, they cannot surpass the likes of xiaomi and realme anymore

[@koniku3y]

@@kiyoponnn they can actually, there's this new brand called Tecno, look at their new released one, it's already called a flagship killer this year.

[@JuicyThe9]

Even most japanese people are using iPhone..

[@rangokfunkazuul8344]

​@@kiyoponnn Xiaomi nor Realme aren't doing anything special tho, they all look the same, and they only improve the camera and more fast charging

[@brendonfleetwood6069]

My first 5 phones were Sony, including the Xperia Play and Z1. I can't get over how much I enjoyed them

[@chronchris1486]

Z1 Compact 🤌

[@AdornationMusic]

Z1 was bomb ❤

[@dynoob]

The compact was one of the best phones I've ever had

[@faz_s]

​@@chronchris1486omg yes! I had one in white! I miss the sony themes. Their icons were always so classy looking.

[@thevindranrames]

Z5 premium

[@shreerajnikam2134]

They did everything you said. When is the Xperia 1 vi video coming?!!

[@TheTherapistGamer]

As a hard-core Xperia enthusiast, I wholeheartedly agree! Especially with regard to the auto mode for the camera - I consistently wonder why my auto photos turn out worse than most other phones when Sony is the one making the sensors for all of them!

[@Therapyxx]

its market. sony is researching and investing money into hardware part. In this case sensors. other companies buy them and pay for using it in their phones. but the result of the beatiful photo results is not only hardware part. Mostly its now all about post software processing. And here we have 2 ways again. Developing and Invisting by your own or buy it from the others. But just buying may have also conceptual restictions, which will force to rework their phone architecture or the other companies are just not selling such develepoments. why dont they do more investments in their own developement? Dono... Who knows, maybe they want to be as they are in the current state. Like "our phones for manual photo, dot" :D Some Managers have to switch their job.

[@HarshJain-it2bg]

Hello, Sony Enthusiast, Can I lure you into a kind of scam looking scheme, but in reality is top legitimate.

[@ItsVasl]

yes...

[@nurimannassiwa5182]

I have a friend who specifically only used Sony phones since she was in highschool. Their lifespans are crazy. I remember her first sony phone lasted around 8 years and the one she currently has is from 2018? The only reason why it's not working too well now is because she dropped it, but before that, everything was still pristine. The price is a little high but for something that lasts that long, I think it's a good investment!

[@pixels_per_inch]

Yep, Sony phones don't seem to have planned obsolescence, in fact they give you great battery protection features so that they last long. My Samsungs all die after 1 - 2 years, either the motherboard gives up, or the display will show a line, which gradually covers the entire screen.

[@PaperReaper]

I really loved the Xperia XA I had back in highschool. Yes it got slow over time since it was a budget device, but for 2016 ish, the camera was so good compared to what my parents had for example on their Huawei. Only got kinda slow cuz tech was moving quickly. I dropped it multiple times, nothing. Also I looove their official leather cases. Final note: can we have metal backs on phones back (have a cutout for the wireless charger but have rest be metal for example) and toolless SIM trays too

[@MrVaidas82]

@@pixels_per_inch Don't know what you do with them, my S8 runs till this day.

[@pixels_per_inch]

@@MrVaidas82 Well, it wasn't my fault that the motherboard just died on my Note 4 and S7, or the screen turning completely white after showing a green line on my S20+, which happened right after a software update. Search these issues and you'll realised that Samsung were sued for planned obsolescence

[@smievil]

think my xperia t3 held up pretty well and might have been the android i stuck with the longest. maybe it's time for another sony, although seems like it'd have to wait for a month or so.

[@kevinlee8456]

I'm one of those guys who still love having expandable storage on my phone, and since Sony seems to be the only brand still making flagship-level phones with expandable storage, I hope they keep this going

[@Kushby]

The entire reason I bought/use the III. Was, and is, one of the very few flagship-level phones (in the US) that had expandable storage and a headphone jack. No regrets at all.

[@aboyaser5608]

My S20 is the last Samsung I'll use. whenever it hits the pavement is the day I switch to Sony (unless they also remove the sd card by then)

[@sirabdude14]

Exactly this - when I last upgraded my phone I actually went for the Note 20 Ultra instead of the S21 ultra simply because I didn't want to have to deal with trying to migrate all of my data (I've been using the same 256G micro SD card for years)

[@spiketwo666]

Huawei can too using nm cards

[@teapouter6109]

@@spiketwo666 Huawei steals iP Garbage company

[@Fredricksaviour]

For the delay after initial unveiling, they can go with the invite mode like oneplus did initially. Not over producing stuff but also at the same time knowing how many people would buy them. And everything max should be available from processor to cam to everything.

[@sundaynightdrunk]

It's so surprising that their camera app doesn't just put out killer photos from the rip. Their mirrorless cameras stripped a lot of people from Canon and Nikon, and did it with great autofocus and great photos without much effort.

[@crelliseng]

"Without much effort" is subjective. Their camera and video apps in the phone come with all the same settings and menu options as the alpha cameras. The phones also come with really good subject detection and auto focus. Which means if you know how to set shutter speed, ISO, and aperture then you're going to have great photos even when the subject is moving in an action shot. If you really dial in the customizable presets then I bet you can get a comparable photo form this phone as a camera 2-3 times the price. But with default and auto settings an alpha camera isn't that impressive. I spent a few hours setting up my a7iv and a7c, creating presets for different lenses and lighting conditions... That's a lot to ask for someone with a phone where the moment might be lost by the time you dial in the settings.

[@reanimationxp]

Which mirrorless camera? I'm a camera novice who wants something semi-pro but doesn't want to spend my whole life "learning cameras". Sony has always made great shit but I'm curious which you think is the most consumer-friendly.

[@crelliseng]

@@reanimationxp I really like using the a7iv and my gmaster lenses. But something like the sony fe 35mm f1.8 would be fine for most people. The main thing is what your intended use would be for the camera? Most people that spend $4000 on a camera and lens, but don’t learn all the ends in out, are often times better off just using their cell phone. Part of what makes mirrorless cameras and separate lenses so compelling is the complete freedom to change any setting to match your environment. Otherwise you’ll end up with white blown out skies, a group photo with half the people in focus, or images with colors that feel completely unnatural. Granted, a lot of cell phones get all those things wrong too, but they are cheaper and multifunctional.

[@pixels_per_inch]

Not sure what he's talking about. My Xperia 1 III takes better photos than the IPhone 14 Pro in point and shoot. It produces more detailed images while keeping it realistic. Lots of phones nowadays just applies so much sharpening and structure which makes everything look like plastic. Not being racist here but Xperia uses face metering and since it's not optimized for darker skin tones it tends to overexpose. You can fix this by turning off face detection though.

[@LeBeautiful]

Sony is creating special products for sure. Their midrange line imo is ALSO underrated!

[@preethamattibele315]

Are they still making midranges now like 500 dollar phones?????

[@LT.dans_new_legs]

Yes.

[@rrageneral1499]

Their midrangers are horrible Only their flagships are actually good

[@lexd0g]

i wouldnt exactly call a snapdragon 695 for 500 dollars underrated

[@preethamattibele315]

@@LT.dans_new_legs can you please name few of them,in our country they quitted smartphone market like 5 years ago hence i am not aware at all

[@clyde1500]

I've got the Xperia 5 III and as someone who rarely takes pictures and does not care about the camera quality, I'm really happy with it. I like all the features that are missing from other phones like the bezel, the headphone jack, and the expandable storage. It was such an easy upgrade from my galaxy 7.

[@waqarexposures]

I'm also using Sony Xperia 5 III from 2 months its really a great device.😊

[@lazy_ape]

Wait what, don't other phones have headphone jacks anymore? I've only had sony phones the last 10 years, what happened?

[@higherquality]

​@@lazy_ape everyone wants to be apple

[@lazy_ape]

@@higherquality Maybe this explains why I almost never see anyone with wired headphones anymore then. They are forced to use wireless! :)

[@MaaveMaave]

Yup. It's a great media machine

[@Nada.unplugged]

Please review the Xperia 5 V as well, MKBHD.

[@outragexz]

Yea, I'm a Sony phone enthusiast. And I love everything they give. The amazing screen, the minimalistic look, no notch or hole, dual front facing speakers. I just love it

[@noodlessoul8356]

SD card, minijack, flat images to be processed as you wish ..

[@TheAkashicTraveller]

About the only thing I don't like is the aspect ratio. I had a mess around with my z ultra the other week and it is so much better. But then it seems like I'm about the only person who uses their phone in landscape a lot.

[@pauljohnson2478]

@@TheAkashicTraveller I almsot always use portrait and I miss the 2160p of my XZ Premium a little. 1644p on my Xperia 1 is nice, as is the reduced width for grip, however a shorter/smaller 16:9 3840x2160 device would be nice. I use adb to force native resolution and it's the best screen experience. Luckily I have good vision so it's a deal breaker to go away from this pixel density now. Sony all the way. This video glosses over a lot of the benefits.

[@TheAkashicTraveller]

@@pauljohnson2478 That's something that could be fixed on the software side but probably won't because it would require just about everyone involved in software for phones, including websites, to make that changes needed. In my case even if I did find a decent 16:9 phablet the software has pretty much completely left landscape behind for everything but video and games so much so that there aren't really any root apps for it anymore. I certainly miss lmt launcher.

[@Colzun]

but the same android os, every phone have. Nothing innovator.

[@sudipabandhu3003]

We NEED and DEMAND a camera review of this one. Go full manual, unleash it.

[@silencer51]

I've been using only Sony phones since the Sony Ericsson Xperia pro slider, in 2011. I've gone through the Z, Z2, Z5 Premium, XZ Premium and Xperia 1 II. I've never really cared all that much about photo quality. What I've always appreciated is the build quality on these phones. I've never had an issue with them, hardware wise; they're quite robust. And software wise, I like Sony's minimalist approach. Frankly, the only thing stopping me from moving to the new 1 V is the price. These phones need to be around 1k, tops

[@lysanne201]

Software wise the biggest issue is them dropping support for great features. Album app: gone Themes: gone 1 hand mode: gone and replaced by unusable Google version ...

[@NandoCarrasco]

I went through 3 years with XZ Premium without ANY problems until I dropped it from a 10ft ladder and no one could replace the screen… really miss it honestly.

[@iwsfg]

Add a physical ring/silent/vibrate slider from OnePlus to this and it's a dream phone as far as I'm concerned

[@LKD70]

I miss bezel... It gave us great speakers, great cameras, great sensors, and amazing ergonomics - So easy to hold without covering the screen

[@linkinlinkinlinkin654]

reaaach. you must hold your phone like an animal to cover a bezelless screen. just making up non-issues to have a contrarian take

[@JohnDotBomb]

Bezel, we hardly knew ye

[@IwinMahWay]

Phones should have a large bezel on the chin only. Everything should be housed in it. Refer to tony stark phone in age of ultron

[@DaveMcIroy]

Worst part are the lunatics defending a hole in the display.

[@Freak80MC]

I miss pop up cameras. It's gonna be awful when I have to give up my mi9t for a hole punch display

[@RadElNew]

I would argue that Sony's already ahead of the Porsche analogy you made. They've been able to make these enthusiast phones because as a company, they're doing phenomenal everywhere else when it comes to consumer electronics.

[@omegavladosovich6757]

Their departments (mobile, camera, audio, gaming) are very compartmentalized and they often fear cannibalizing the brand. They could make a better camera and add a better DAC but they choose not to. Also Sony has a weird habit of complying with local standards like the EU having safe listening so their speaker and headphone volume is often quieter than it could be. Until more recently their mobile department seemed the most backwards/conservative/old-school like Nintendo and Canon.

[@Mysteoa]

@@omegavladosovich6757 This is what their new CEO is trying to fix. I don't see much of progress on that front, at least publicly.

[@homz83]

Exactly

[@CamiloSanchez1979]

That ain't true

[@ZankitVeeEz]

It's better to have a little bit bezels for the camera other than having an intrusive punch hole. Also love the 21:9 display. I am also having a phone with 21:9 cinema aspect display, Moto One Action , very convenient for single handed usage.

[@gtx-808]

I love sony they always make good products but those camera settings look too complicated for me idk how to used them 😅

[@HallowedWraith]

Absolutely love the Chocolate Bar form factor - Xperia M Series had a good design. Xperia once did have the XZ Series/Z Series that was kind of like the premium flagship for the masses and quiet popular in the Asian markets. I hope they bring back the hype with these smart phones.

[@scottwillie6389]

You are one of the few that does though, and that is Sony's big problem. There is a reason practically very other phone maker avoids 21:9 like the plague. They know it absolutely destroys sales. If Sony would just make one model with a normal aspect ratio they'd become immediate players in the phone market. But Sony seems to be run by complete idiots or they just don't care about every joining the big leagues when it comes to phones.

[@SonyEnthusiast]

I reactivated my Rosso Red XZ Premium and I still love it!

[@mrvik97]

In my region, eastern europe, Sony was soo popular from Xperia Z2 untill XZ premium, after that with the XZ2/XZ3 they started pulling out of market unfortunately. I ve had Z2, Z5 and XZP which was my last sony. It is possible to get new ones but too expensive and no contract via operators. :(

[@oliverpicken3320]

The Z serirs was popular in the UK too, loved my Z2. Their tablets at the time were great too.

[@Halfswift]

Xperia 5 IV does almost everything Marques mentions. As for the swiping down the Xperias have the edge-sense? feature which is a small bar on the side which you can pull to get the notification shade down. Love that feature also for multitasking. Been using a 1 III and been loving it, very little bloat, and it just works.

[@DNGR369]

Sounds like niche features just 1 person on earth would use. Marques makes me face palm

[@_chipchip]

@@DNGR369 hey man how’s your successful tech KZbin channel doing? Oh you don’t have one?

[@CrimsonRayne]

no OLED screen, the 5 iv is led screen. thats huge knowing the difference. never LED again

[@teapouter6109]

@@_chipchip Oh noooo My favourite KZbinr was criticised My fragile ego will not let it go You're hilarious

[@YounesLayachi]

Can't you just swipe down the fingerprint sensor ?

[@AliHAzeez]

i really enjoyed the compact versions of z3 and z5 they mastered squeezing specs in small phones and it was a pleasure holding them when they were affordable, i hope that era comes back from sony

[@juanstate]

Me too. I hope sony brings back the proper xperia compact to the masses

[@muazqamar]

They changed the name from compact to 5. Like they did with the flagship, they changed the flagship to 1. The latest "compact" is 5iv and 5v is coming this winter.

[@dito3897]

Indeed, I really miss my Z2 and Z3.

[@sexyscientist]

@@muazqamar xperia 5s and 10s are nowhere close to compacts with their 6+ in display. However, they are making a flip phone and calling it a compact. Let's see how small that phone will be in the open condition.

[@Maaateenify]

im still using the z5c since launch. using it for roughly 8 years now and still somewhat going strong. its definitely on crutches now after 8 years from overheat lag, screen burn from 15 minutes of the same screen and slowly disappears after a few minutes, some UI disconfigure due to small screen+resolution and modern app updates are for large screens and resolutions, headphone jack used SOOOO MUCH that its broken now, bluetooth stutters occasionally/often enough because of phone lag, battery life somewhat being drained by modern apps power usage because the phones battery is TINY the biggest one of these is cell signal strength is pretty mediocre at best because its so outdated. none of these make the phone unusable but its just being used on crutches now. luckily i dont use my phone much besides reading/youtube/internet browse/phone call and text/youtube/and surprisingly TAP PAYMENT STILL WORKS because sony had NFC from SOOOOOOOOOO long ago even with the z3c which i stopped using.

[@KananNallainathan]

thanks for your honest feedback... i just picked up my Sony Xperia 1 mk V last week... absolutely love it... still figuring out all the new features

[@alispikey2219]

How's it so far?

[@KananNallainathan]

so far its been brilliant... i watch media content ie streaming like Disney+, Prime, Netflix etc. and videos look gorgeous... im playing CoD Mobile and honestly the games runs at 120Hz and is looking lovely... my username on CoD is Kae717... but the highlight for me was the camera... i have a semi pro Panasonic GF1 and i dont need to take it anywhere now as my Xperia 1 mk V is just a better (smartphone camera) price is expensive sure but its premium tech. and the S23/S24 arent dissimilar in price anyways... but im a Sony guy from way way back... my 1st Sony phone was in 1999/2000... it was a CMD Z5... so as long as Sony make smartphones ill always buy them but dont get me wrong at various price points for Android there are some lovely phones... i particularly loved the Asus RoG phone... so its personal taste... chk my KZbin for a coaching video i shot and edited entirely on my Xperia 1 back in 2019/2020... @@alispikey2219

[@jean-marcducommun8185]

SONY has always been very high on my list when it comes to electronics as the products that I bought over my entire lifespan never failed. Not a single one starting with tape recorders, walkman, stereo equipment aso. I would be more than happy to get a phone from this iconic company but guess what? I'm hocked to the iPhone since ever. The advice you gave makes a lot of sense because otherwise I fear that some day there will be no more phone from SONY.

[@kralonioalex3228]

Wat

[@nika_251]

​@NaNoRarh yeah for some reason their least mass produced products have the highest quality control, I guess they don't respect the gaming generation too much

[@officer_baitlyn]

forget about owning a sony phone longer than 3ish years their update policy is bottom barrel garbage compared to most other phonemakers

[@siau9049]

Here come play station and xperia have alot of problem

[@Ripster11]

only nerd people get android. people that actually have girls only have iPhones

[@Elementrius]

Highly agree. I would instantly consider buying a phone like the one you proposed. It maintains Sony's premium feel while also having all the features I've missed in latest flagships like a headphone jack and SD card. I really think they're sitting on a goldmine and they just need to dig deep and bring it up.

[@PSL09]

xperia 5 mark iv

[@nevmiku]

They have already done this since 2020 with their Xperia 5ii. It has the same tall screen 120Hz 1080p OLED, micro SD card, headphone jack, and flagship SoC. Same with the 5iii and 5iv after that. The real gold mine is making the Auto camera better and give software support for longer (something severely lacking with Android manufacturers).

[@Elementrius]

@@nevmiku And those last two points are why people will still not buy Sony phones and why this video was made in the first place.

[@nevmiku]

@@Elementrius I know. That's why I brought them up. They are, however, different from your "gold mine" points and the video doesn't seem to even mention the 5 series at all, let alone these two points.

[@RichardTapia42]

I went to a convention recently and when I handed my phone to a friend for a picture, they didn't know how because there wasn't a big white button on the screen. With the way he held the phone though,his finger was already on the dedicated shutter button. Once I told him that, he liked it a lot and started asking me more about my phone. I wish Sony would market just a bit more, I really think they'd make a dent in the marketplace if they pushed a lil harder on getting the word out. Most people aren't even aware that Sony makes smartphones Edit: I forgot to mention that I'm using a Sony Xperia 1 iii

[@ionutpeticaru942]

Hi Marques! When are you going to do the review for Sony Xperia 1 vi? You asked Sony to do so many different things and they did. Waiting on your opinion about them. Thanks and have a great day 😊

[@nahyanrajee198]

Probably the best phone for actual photographers and videographers

[@ClaxtonBay123]

Those people have REAL CAMERAS

[@timaustin2000]

​@@ClaxtonBay123 which they don't always have with them or wish to have with them.

[@neondemon5137]

@@timaustin2000 That's loser mentality.

[@rrageneral1499]

Actual photographers and videographers use real cameras with quality lenses If they had to use a phone, they would at least want a 1 inch or larger sensor

[@liam5382]

But most of them use Iphones

[@DiscipleOfMan]

I've been a long time Sony mobile fan, having the headphone jack and no cutout has always been a big win, the 21:9 is mostly a novelty as at least in my experience the vast majority of content isn't available in that ratio. I went from the Xperia Play to the Z Ultra, Xperia 1 and Xperia 1 II but with the contracts for new devices often being 36 months and the overall cost I'm not sure this time whether the 1 V is going to be my phone of choice.

[@razorgcy]

Excellent points! The things I've been saying for all these years after using 3 Xperias back to back! What you described is the sort of "more" affordable(!) (or should I say "less expensive"?) phone the Xperia 5 should always have been; appealing to the masses, and gaining mindshare. Also the only other point you missed out is the lack of software support parity with the competition. It's been years since Samsung announced the 4 year update policy on their devices, even the midrange ones. However, Sony still hasn't announced anything, and the devices become obsolete/vulnerable while the same SoC-bearing competition counterparts living on. Sony should improve this and get back to parity ASAP!

[@danteerskine7678]

A snapdragon 8 gen 2 , headphone jack and micro SD card in a same package?? It definitely seems like an endangered species

[@razorgcy]

@@danteerskine7678 which is still not extinct with the 1 V. Fingers crossed for the 5 V (if Sony still intends to release it)

[@hampuslagergren4693]

Where is the Xperia 1VI review?!?

[@rayhanhkhan]

They wanted a review, he gave them an entire business plan..... Great video btw ♥️

[@icewallowcome_daily9802]

Sony said they don't care about the masses they only care about their fans

[@innocentanthony3324]

👏👏👏

[@ghostafridi8255]

These Chinese brands like Vivo, Infinix, Xiaomi all slid into the market by using the principle you mentioned. They didn't just jump to high end phones or flagships, first they made a foothold in the budget market and then went for flagships. Very basic and very straightforward approach!

[@midoban23]

like nothing company the nothing phone 2 to will be flagship july the release.

[@FunTimes.7]

The way Marques carefully explained all of his points in this particular video is one of the best I have ever seen. He's pointing things out, then making Pros-and-Cons comparisons and then presenting it like a Coach who was contracted to advise Sony. This was an amazing video and, hands down, my most favorite "Daddy is giving a pep talk to child (a.k.a. insert-name-of-company-here, i.e., 'sony')" video.

[@hamiduluis472]

Wow nice job❤

[@RickHall-y9c]

I have the Sony Xperia 5 IV, and love the phone for it’s camera apps. I shoot a few videos when I go to concerts and it works great. But with that being said, I think you hit the nail on the head with your suggestions. I would hate to see Sony stop making the Experia. I’m also considering selling my cameras and taking that money to possibly buy the Xperia Pro 2, if it’s ever released . Great review!

[@PeanutSpring3]

How long have you had your phone, and do you still have it? How does it work at this point. I was thinking about getting it, but I see some reviews talking about random rebootings, overheating, and other poor things. Is it good in the long run?

[@RickHall-y9c]

I’ve had it for a few years now. I haven’t experienced any of the rebooting problems that others are talking about. As far as overheating, that too has never been an issue. But then again, I don’t game or do I stay on my phone all the time. And when I do use it to video tape a concert, I’m only running the app for about four minutes at a time. So that may be why I haven’t had any issues. It’s a good phone but there are so many new phones out now that have a great camera. If that’s what you’re looking at it for.

[@PeanutSpring3]

@@RickHall-y9c Thanks for the response. And also are you in the US? Because it seems like people say they don't get service provided there. Or with certain carriers. And what provider do you use? Sorry if these are personal questions. I just want to make sure that if I buy the phone, itll... ya know. Work.

[@RickHall-y9c]

Yes, in the US, and on Verizon.

[@steel-r_ua]

I want to buy that phone you've described! The narrow body, 3.5 mm, IP68, no holes in screen, good camera which works as good as Google's. If it would allow to move clock back to the top right corner - I would pay extra $100 right now.

[@AgastyaSingh]

Did you find anything close?

[@pablogriswold421]

I know! Honestly the only decent phones that I can find with a US model and a headphone jack are the Moto Stylus and the Nord N40, but even those have the phone cutout!

[@GustavosStuff]

10:18 Not only did they used to have a 6 months gap between announcement and launch but at one point they were also launching flagships every 6 months. So you'd be buying their new phone and they would be announcing a new one soon after

[@muazqamar]

What?? When did they do that?

[@GustavosStuff]

@@muazqamar I think it was in the z2/z3 era in europe

[@muazqamar]

@@GustavosStuff You're right. They did that twice. Between Z2 and Z3, and Z3 and Z3+. But also, this was 10 years ago

[@redi6460]

That is the pro version with 1 inch sensor, that's 1800 and above.

[@_m1k0]

What you described is just the 5 series, which isn’t 800$, but it is 999$, has basically the same specs as the 1, aside from the optical zoom (normal tele camera instead). We will probably see a 5 V around September, and there is a possibility it will be a bit cheaper than last year, like the 1V. I wouldn’t expect 799$, but maybe 899$ is feasible.

[@Fideon]

Just what I was thinking. Everything sounds like the upcoming 5 V. I would buy it if it had an actual good automatic camera mode. At the moment, my Pixel 7 gets way better pictures in less time

[@innocentanthony3324]

Except it doesn't have an auto cam and a good front cam

[@rolandm9750]

I thought the same too. The problem is these phones don't get pushed by providers like the shitty trash from Samdung. It feels almost like companies like Samdung are paying off the cellphone providers to push their phones or doing something similar in another way---selling them the phones dirt cheap so the profit margins are enormous, so obviously they're gonna carry those instead of Sony. In the Android space these days all you got is Samdung, Google, and then stuff like off-branded China stuff off Amazon, AliExpress, etc. (like Umidigi, Xiaomi, etc.). Sony did used to have fairly popular phones. Like the Xperia Zs--Z, Z1, Z2, Z3...they at least had these carried by providers, but now it's either Samdung or GTFO. Problem is Samdung phones, the software is so terrible and incredibly infuriating that my last phone purchase (which was begrudgingly a Samsung) is 100% my last Samdung not only phone but product I will ever buy from them. I've been trying to seek out an Xperia 5 IV as a replacement but the problem there is buying one costs a lot more than buying say a Pixel 6, when on paper there's nothing to say it should. It's just that Pixel is a volume seller so the sales and discounts and stuff are plentiful. Sony you have to really go looking for one and get them from niche shops...selling these niche products. In years gon eby, I had a Z2, I had an X Compact,...these phones were great. So I don't get how Sony *now* needs to "build their Cayenne" as I think they already had that stuff. But now, they just have to do whatever it is Samsung and Google are doing, to get the phones pushed by providers who will push them into the pockets of people. If the provider had the option of a 5 IV or III at the time I got my trashy S20, I would for sure have picked that over the Samdung. But, wasn't an option, no Sony phone was.

[@Fideon]

@@innocentanthony3324 i don't mind the front camera really. But the auto cam yes. I want good quick pics

[@stephenkeen6044]

Y, they just need to add a "simple" camera app and promote it properly. Amazing phone.

[@KOrnhOliO1]

Honestly, everything you said makes a ton of sense. They need to hire you as a consultant so they get it right. I've sold cell phones since they first came out, owned the first ever Android smartphone, and follow smartphones as a hobby, and I've never known a single person whose ever owned a Sony smartphone. Not one!

[@cmjones222]

Sony, Has other money flow, TVs, Cameras, Playstations, MP3 Players,, Headphones, they do phones for fun - Porsche didnt have that :-)

[@buldog98000]

Exactly what I was about to say…. I don’t get why Marques ignored that fact for the entire video

[@johncitizens5329]

So does LG... look what happen. Its business. all about profit. companies dont continue to invest in a particular division that is not profiting. they will instead spend those millions in other areas that are or other ideas.

[@The-Heart-Will-Testify]

​@@johncitizens5329 lgs don't have gaming, headphones, cameras...they are only good at tvs

[@cmjones222]

@@johncitizens5329 but Sony do sell phones... They have a market.. they make enough, for whom they are selling too.. think of Sony like a Bugatti.. they are not making too many and can't sell.their stock....they make what they need., For people like me who do buy it...

[@cmjones222]

@@The-Heart-Will-Testify i have an LG refrigerator 😂

[@trevorelvis1355]

I left Sony for Samsung and immediately regretted it after spending a lot...I can't use cameras that lack good manual control...the pictures are never what am going for even in pro mode they are trash...yes I tried the iPhone and they too are trash due to the lack of control that Sony lets me have...YOU HAVE TO USE THE SONY before you judge it by this video...this video doesn't do the Sony any GOOD. trust me

[@b1llionz419]

You’re literally proving his point

[@RealRiffRaf]

I think what we’re missing here (somehow) is the fact that Sony already has a lot of other divisions with their own products being leaders like cameras, audio, video games, etc. So they don’t really need a new product to keep them afloat. But it would interesting for them to release a phone that actually uses all of their experience in those other divisions: nice audio, nice camera and killer gaming platform. This is not it, unfortunately.

[@ZippyNarwhal]

Outside of gaming/cameras Sony has struggled to stay relevant in many industries. Supported by the fact Sony is no longer one of the top 100 largest companies in the world.

[@alexejvornoskov6580]

But they need a product that generates in mobile phone department, because they arent going to keep it artificially alive by money from other departments for all eternity. Its bad financial choice to do so.

[@TakingShapeCreations]

Yeah , It does not matter how big a company is, if their phone business is eating out their bottom line, any CEO/ Board of directors would hold a meeting to close shop on that department. They are here to make profits..

[@SonyEnthusiast]

They do. Sony phones have Alpha and Bravia tech for example.

[@anecro]

@@ZippyNarwhal And? This is unrelated to what he's saying. Sony is still absolutely massive and they don't need Xperias to be a core source of income, he's right.

[@sebastianluraniec1489]

I agree 100% I am tired of 6.7-inch brick phones. I want everything you mentioned at the end of the video + the solid build that Sony is known for! No under-screen fingerprint reader, no edge curved screen no 4k resolution. Just a small phone with a long long-lasting battery (one full day) and a simple automatic good quality photo camera!

[@ZizoMass]

The big problem of Sony going back to make cell phone for the mass is... well... That's exactly what they were doing a few years ago when the mobile division came to the brink of bankruptcy. In fact, that's what LG was doing when it went bankrupt in the mobile division. Today Samsung has already established itself as the market leader and it is extremely difficult to move a casual user of it to another brand. That's exactly what Sony realized a few years ago when it decided to focus on the niche audience that really has the potential to buy their phones. There's no reason for Sony to make phone focused on the general public, because they're just going to opt for Samsung anyway.

[@jaissal]

I’ve always used Sony Xperia phones since they were Sony Ericsson. Love them. Always work for me. Do you think the 5 series is what you are referring too? That is what I’ve been using since mark 1. I’m using the 5 mark 4 at the moment and it’s great for my purpose. Love your videos! Nice to see people give Sony attention.

[@HenriKBSF]

They have phones in that range, the Sony Xperia 5 III and are filled with great specs for photographers, videographers and audiophiles alike. They just haven’t been marketed well enough here in the states at least

[@SeanMarkey-o3z]

Hoping to see your 1 vi review soon !

[@SyntaxAero]

Xperia 5 III user here, what you listed basically was the Xperia 5 line (minus the better auto camera) but I still totally agree that Sony's gotta do a better job towards making their phones more appealing to the average user without killing off the parts that drew me towards it, there really isn't a phone out there quite like Sony's.

[@Resonance971]

problem with the 5 models is that they're still in the 1k territory

[@kylejohnson8043]

I am really hoping for the Xperia 5 V gets close to what you're talking about. I love almost everything about the 5 series and really want one. Battery life, styling, power button fingerprint, headphone jack, sd slot. If it took good auto photos and got updates for a few more years I'd be really into it... And maybe 100-200 dollars less...

[@lollol9236]

Yeah. I'm almost ready to pull the trigger on a 5 or even 10, if they were priced more reasonably.

[@bruhder5854]

I'm really curious what their smartphone division is thinking. What's their long terms strategy, what are the targeted sales and do they reach them?

[@dexwastaken1259]

I’m honestly not entirely sure but they’re probably not expecting to be competing with the bigger smartphone companies hence why theyre targeting a smaller and more niche market. Their main focus are probably still televisions and other general electronics and they excel greatly in those so I don’t think marques comparing it to porche in the video was the most accurate but yeah the marketing department should be taking note of what he said

[@sashimifr]

@@dexwastaken1259 long-term say what?

[@rahmanhacen]

Mr CEO SONY PHONE COMPANY: You have to create a new line and a new name to take off again because the Xperia line was burned, and of course with a radical change in policy as Marques said, Sony historically does not like to concede and follow, but now it is forced to imitate others after everyone used to imitate it.

[@darudesandstorm244]

Commenting from Japan - Sony is big enough here that they don't even market their phones behind Sony but solely behind Xperia. They have four different lines of phones at different price points and feature sets and I do believe they sell well? Not entirely sure why they same isn't done globally but in Japan at least I see Xperia pretty often.

[@bruhder5854]

@@darudesandstorm244 really? From my experience in Tokyo, every one had an iPhone. I didn't see anyone with a different device other than that of an iPhone.

[@butter2099]

I've always, always loved their tech - even had their smartwatch years before the apple watch even was announced. But eventually had to stop buying Sony because there's NO SUPPORT. My last Xperia phone was one of the first waterproof phones, when it died, it took forever to be able to reach support, and after weeks of hunting and waiting, the response was they won't do anything because it was water damage. Ironic first of all, but I couldn't drop another thousand bucks for the tech and get that level of support.

[@MuhammadKharismawan]

finally, MKBHD is kinda consistent in covering the xperia 1s,..... 0:28 his fingers almost touch each other there... man the man has big hands

[@perrots97]

Still remember my old Xperia E4. Extreme low end, was 105 euros or something similar, Mediated chip, looked like an inflatable toy, and yet, it still has to this day the best audio quality I've ever had in the low end price range. Like by a mile, and I'm not really looking at anything more expensive as I usually change phones a bit over a year apart due to the working conditions I have, and I usually break them by that time... I really wish I could at least see Sony come back to life. They had amazing audio quality and the best sensors on this planet. The don't deserve to die.

[@R3AL-AIM]

I've always said this. Google Cam APK with a good community config makes a world of difference on many devices. As long as you have the hardware, you can get a good sensor with poor processing to look how you want. Both the stock and Google APK can run in tandem too. You get all of the same options and post edits as the Pixel. Best way to have a bit more vibrance, better HDR and even slightly sharper images depending on your device. Been my go to for the past 2/3 years or so....

[@zekion.]

I use GCAM on my Samsung for years now and it's great, xperia is gonna be my next phone and I'm honestly excited to try out GCAM there.

[@FDNRunningandMotivation-ws1hd]

Just use Gcam, like I do on any phone, amazing results on my Xperia 10 iii, still kickin ass in 2024

[@sdkout]

My favorite smartphone I owned was the Sony Xperia Arc S. Way ahead of its time, and very sturdy.

[@tomomori1000]

Omg I completely forgot about the Xperia arc phone. That was my first smartphone and just remembered how excited I was to have it.

[@xXIronSwanXx]

My very first smartphone that I chose simply for the design. Till this day, it is my favorite design and it had a removable battery pack. If they bring this phone back updated, I might move back to Sony again!

[@xXIronSwanXx]

The one thing I didn't like about Sony and that had me ultimately move away is the bugs and issues that I'd get from time to time. I was buying only Sony phones up until the Z5 and made the choice to Apple since my patience with the bugs just popped. It all started with the Arc's proximity sensor that just never worked for me. I would end a call and the screen never came back. Seriously loved Sony for it's original products but the prices and lack of bug fixes set me back. Been using an iPhone 12 and never ran into any issues and my overall experience has been stress free. But yeah if they made another Arc, I will be first in line to try it out!

[@iamdave84]

I had the Arc S in silver. Best looking phone ever imo. Sadly it didn't survive its trip through the washing machine and clothes dryer. 😓

[@TirulinBR]

The side mounted fingerprint is a must! I had a galaxy S10e that had one of them and the reader also served as a scroll, which helps A LOT, I still miss that feature so so much!

[@mademedothis424]

It's ever so slightly TOO good on my One IV. It is legitimately a struggle to get the phone in and out of my pocket without it unlocking. the slightest brush of my fingers against the button immediately unlocks it. The fingeprint scroll thing sounds neat, though, I'd like to see that stolen.

[@drachna]

@@mademedothis424 Yeah that's a problem with my phone too. Side mounted scanners are impressively fast.

[@katanamd]

Power button finger print readers are terrible, at least all the ones I've tried. I press the power button to sleep the phone and it just instantly unlocks again because I'm touching the sensor.

[@miechtat]

There's an option to whether you want the scanner activated by a touch or press at least that's the case with my poco f3. I set it to a press and never had an accidental unlock in two years

[@drachna]

@@katanamd I've never had a problem with them. You just press the power button with a different part of your finger.

[@ducksinthewild]

I used to have an Xperia Z5 back when it released and it was an INCREDIBLE phone for the time. I am glad to see it still alive all this time after and would like to have another one but the main reason I went eith the Pixel was exactly because of the camera. I used to have the time to dedicate myself to learn the small things in the camera options but not anymore (I was younger). It would be great if they managed to get the auto mode up to par with competitors while keeping all the extra stuff available for when you really want to show power in images.

[@fantasytky28]

The auto is fking on par and even better in certain way or scenario for Xperia 1v The most wrong thing is why they still fking send this bias channel Sony phone. Having Xperia 1 v that has great automode now in the video but showing past Xperia 1iv photo result to bash Sony phone? Why the heck he even put Xperia 1 v in this video if he's not going to review it. To Indirectly lead people to still thinking Sony has bad auto mode?

[@bogdanbogdanovic9279]

Great Sony mobile division analysis and great advice given. I really like the comparison with the Porsche. I totally agree they should give the people what they want, especially your suggestion about the specs, screen size and 3.5mm and auto camera. People like to take the phone out of the pocket and take a good quick photo. They should make something similar to the Zenfone 10 as there are not many Android phones with that screen size, everyone is making big screen phones today. I had a couple of Sony models back in the days when they were competitive to others and I’d probably buy one again if they listen to you and make what you suggested. But it looks like the Sony gave up the phone market. They are roaming for years now and cannot compete with other phone makers in any segment. I do not remember seeing someone with Sony phone in years.