Apple vs The Paradox of Choice!

[@mkbhd]

To continue to learn way more about sharks! --> curiositystream.com/MKBHD

[@Matchleader]

Someone is mad that you didn’t mention Samsung SmartTag 😂

[@arpuroh]

link doesn't work

[@imsubbbingtoeveryonewhosub8578]

Hi

[@imsubbbingtoeveryonewhosub8578]

Jeez I was on time init marquas

[@imsubbbingtoeveryonewhosub8578]

Marquas are u my broda?

[@DeusexmachinaChutzpahSipahiAsh]

This is what a lead tech KZbinr should be doing. Not sitting on his haunches, but bringing deep, fresh perspective and analysis. Good one, Marques.

[@commonelement8539]

I wouldn’t say this analysis was particularly in-depth. For it to be that, he should’ve gone into the anti-trust legal cases brought against Apple and that Apple is involved in. But this was still a good surface-level video for your average viewer, to give them a bit of insight into this aspect of the tech world.

[@syawkcab]

Is this really fresh perspective? People in tech have been talking about this topic for years

[@keitatsutsumi]

He’s just going for likes by sucking up to the youtuber, stop taking him seriously lol

[@deplant5998]

Haunches.

[@DeusexmachinaChutzpahSipahiAsh]

@@syawkcab While the elusive ‘people in tech’ might seem a huge world to some, for most of the people it’s an echo chamber. So when someone with MKBHD’s reach takes up interesting topics and explains it to the larger crowd (albeit you might say he dilutes it), it serves tech and makes people aware. Credit where it’s due.

[@tracy2919]

This was the most straightforward, practical, and interesting lesson on tech and economics I've ever experienced

[@yrsdior1324]

I’m sorry I know it’s not related but I made a video on the NEW airpods 3 pro CLONES I also show how to get them there lit✨✨

[@AE-qq1yf]

It takes several years to learn in a university or a school 🤡

[@gamemodifiyer]

@@AE-qq1yf lmaooo

[@gamemodifiyer]

I mean it’s marq what you expect he’s a KZbin god

[@BuggyBum26]

Really?

[@Icalestro]

Marques scrolling through his Find My iPhone device list is the ultimate flex.

[@LifeofLeium]

Where is that

[@DisticTV]

@@LifeofLeium 2:15

[@younesten5106]

I need iPhone 12 Pro Max and Blonde Wife 😍👍

[@YannickReid]

Lol, I need him to not go around it

[@joshentertainment2]

When Apple is gonna make a camera all Apple fans is gonna buy it

[@WickedKillaYT]

The flashlight one kills me. Having worked as a tech for years now, it pains me the amount of people using sketchy flashlight apps not realizing it's built into their phone.

[@ThatIsDopeBro]

Maybe those users are just trying to support smaller programming businesses.

[@WickedKillaYT]

@@ThatIsDopeBro that gave me a good laugh

[@NoName-ik2du]

There actually are rare scenarios where a flashlight app is better. Can't remember the details, but about a year ago I put one on a phone I was using because it made whatever task I was trying to accomplish easier. Maybe something to do with the gloves I was wearing not be able to register swipes easily to access the built-in button, but hard presses on the app worked fine? Whatever the problem was, the app was a God-send in that specific scenario, but was then never used again.

[@Bobspineable]

I use strobe light apps purely so I can strobe the light

[@Paulo-py4mm]

I use a flashlight app on Android because it has a nice widget the lets me turn on the flashlight from the home page without looking like an eyesore.

[@dannymartial7997]

Apple needs to be the shark in creating a damn calculator app for the iPad already.

[@chrisjfox8715]

Why? EDIT: This post and thread is sad as hell. People, just download a calculator app and let the shit go. I've had the iPad Pro 10.5 for the past couple of years and an iPad Mini before that. Never an issue opening up the calculator app when I need to use it.

[@Gabbyreel]

PCalc lite is pretty baller. Not Apple’s but it’s everything I want from a calc. Not sponsored though I wish.

[@arcadelt5237]

Hallelujah Brother/Sister - I hear you!

[@videobeagle]

@@Gabbyreel Exactly.. not sponsered.

[@shrayesraman5192]

Omg never felt harder for a comment

[@fernaoverde]

I love how Marques is slowly shifting from analysing the products specs to analysing the companies predatory behavior.

[@H3YByron]

Capitalism is predatory always will be

[@Otter-Destruction]

@@H3YByron That's legit the definition of competition.

[@RahulMPrathap]

Tech altar does this much better

[@fernaoverde]

@@Otter-Destruction unfair competition.

[@fernaoverde]

@@RahulMPrathap we need not compete. We need choir. As many voices as we can echoing, revealing the injustice.

[@Amstro515]

Marques just casually made a video to spend the time while waiting for his Magic Mouse to finish charging lol

[@johnger850305]

Ha ha, Good one😹

[@cablewaffel7957]

I noticed that and laughed to myself lol

[@MangoTalksTech]

It’s because it’s plugging into apples ecosystem “bad dum tsss”

[@MrJohnnnZ]

welp I thought this was a meme!

[@rhysclunis6252]

Great pair of eyes there bud.

[@matthewa3413]

I already had high expectations going into this video, but you still managed to absolutely shatter them. This was one of the most interesting, well-written, and easy-to-understand videos I have ever watched. Great job Marques and team!

[@royql1]

Agreed

[@niceonthesnare]

Not only have his tech reviews gotten better and better, Marques has also gotten a lot more philosophical over the years. Great to see his content maturing.

[@OptimusMonk01]

Shame he knows fuck all about how technology actually works. Dude should go and get an engineering degree before he makes videos like this.

[@MadChrisp]

@@OptimusMonk01 he has a degree in business.. he talks about the business... imagine that

[@OptimusMonk01]

@@MadChrisp LOL exactly my point. If he got a proper degree he might know something about how Bluetooth proximity detection works.

[@Glenhh]

@@OptimusMonk01 I tried to find your video about this topic. Where it’s at?

[@gsreads]

There used to be a slump in the middle, drew a lot of criticism & stuff. But he's stepping up big time.

[@clemensweiss6163]

Honestly these analytical videos about the industry and things going on below the surface are awesome, hoping to see more of that

[@ShantanuKumar]

The motion graphics at 4:35 , just wow.

[@lukas6485]

No

[@samanthabomba8196]

@@lukas6485 yes

[@matthewmccarty6508]

I was going to say the say exact thing

[@mpark06]

@@lukas6485 what is the point of comments like this? Like what are you adding

[@Scientist_Salarian]

Seriously! Very impressive.

[@nicid54]

I'd also like to add that in the case of the Apple pencil, Apple's UITouch API only shares a small subset of the iPad's data touch points, forcing third-party developers to create complex and processor-intensive algorithms to guesstimate their pen's touch location, draw trajectory, and palm rejection. Apple, on the other hand, has access to ALL of the iPad's data touch points, ensuring that their apple pencil will always outperform the competitors. Sure, as a consumer you still technically have a choice, but the fact that apple witholds important data that cripples their competitors really delves into the realm of monopolistic practices.

[@aahillakhani399]

true, but was all that data even present before apple developed the apple pencil and iPad pro?

[@nicid54]

@@aahillakhani399 That's a good question. This data was not available before the pencil was developed, and more importantly it wasn't available after. Apple constantly update their API, so there's no reason why they couldn't have provided that information to level the playing field, especially considering that companies had already developed similar pens and had been trying to get them to provide more data touch points for years.

[@ediemoore6078]

My Logitech crayon hasn't moved out of my drawer since I got the AP. Technically, I have a choice, but.....

[@BRBallin1]

To be fair Apple’s ecosystem has and will be a closed/tightly integrated system. It’s not other companies’ business to make money off of Apple products and software besides through apps and device accessories.

[@nicid54]

@@BRBallin1 No, I would not call that being fair at all, haha JK. When you have a company that has such a stranglehold on the tablet market you're delving into the realm of monopoly. But I agree with you, that this is absolutely the Apple ethos, and they almost always make a quality product.

[@luckytran]

As a biologist, the shark and remora is one of the best tech analogies I have ever heard! I know the reviews get the views, but MKBHD’s most brilliant videos are when he explains the business and strategy behind the tech.

[@neoWhite]

Probably one of my favorite episodes you've ever made Marques. Such a great angle with the sharks and the ramora.

[@SantiagoSalse]

Is not Ramora... Is spelled Ramoray. Dr. Drake Ramoray

[@orln]

that magic mouse charging in the background and that giant airpod lmao, marques be putting easter eggs in his vids

[@bobcorn69]

thx. I hate it. I do wonder tho why those people that could use anything use it...

[@andrewsherman4787]

@orln When was it?

[@stormcroc1384]

@@andrewsherman4787 the whole vid until 1:18 btw big airpods and the magic mouse chargin aren't Easter eggs

[@דניכהן-ד3ה]

Stay in focus

[@andrewsherman4787]

Idk I watched whole intro on .5 and still don’t see it... it’s probably me

[@danielthompson3928]

You roped in sharks, business ethics, economics, technology, and an advertisement into one segment and made them flow together seamlessly. Skillfully done and I would have enjoyed reading it if you put all of this information into an article. Next level writing on this one.

[@anthonytruong1061]

You could go higher level and talk about homelessness as a “choice”. You can conform to what your boss or Wall Street wants, or you could be outcast and be homeless or put in jail. The “choice” is yours

[@Malvear1825]

The other aspect of the shark/remora analogy is the remora never gets to choose which direction the symbiotic duo swims

[@elliotborst]

Yeah that’s an interesting point, nor does the remora get to choose to be the only remora on the shark. Just because 1 remora got on first doesn’t mean it owns that spot.

[@gauravjha8938]

To be blunt, If a shark doesn't find anything to eat, it can munch on a remora for a quick snack.

[@micahjohnson9184]

A shark isn't the only way the remora gets to eat either. Meaning they aren't dependant on Apple. At the same time, Marques mentions tile could join find my, lose its app, or tile can keep it, and lose businesses. Isn't entirely true as long as android exist. Which is why the remora would live without eating off the shark they play nice with others. Apples Air Tag only works with Iphones. Don't get me wrong Apple is great and Being The Shark is cool but the Shark doesn't eat everything for a reason so their is a balance.

[@drago987]

This cannibalization is also happening with small businesses selling on Amazon....Amazon sees what’s selling, makes their own copycat product and then gives itself the best listing visibility among its competitors.

[@hyper-potato]

And that's great for the consumers.

[@drago987]

@@hyper-potato only in the short term

[@GuneetAtwal1996]

@@hyper-potato How ? You should know that capitalism actually doesnt allow this monopolistic behaviour. The fewer the choices the worse it is for the consumer

[@hyper-potato]

@@GuneetAtwal1996 you don’t have less choices.. Amazon doesn’t forbid other sellers from selling in their website .. yes, they take advantage and put their product with a competitive price on first page.. but other than that you still have all the other sellers listed.

[@magnusgm1]

@@hyper-potato how long do you think the original company will stay in business that way? And what will Amazon do with prices after they become more or less a monopoly in that product?

[@JacksMacintosh]

Re: Watson and Sherlock- in the developer community, when Apple builds the core functionality of your software into one of theirs (like making a first party version of your third party thing) we call it “getting Sherlocked”

[@stephensiemonsma]

It's important to note that Apple doesn't allow any other stylus to have tilt detection, so real high-end competition is not possible. I think that should raise their anticompetitiveness score.

[@aaryanbambhorikar6772]

Apple Pencil Hover does it with the iPad Pro (2022) (M2 Chip).

[@suoretaw]

I’m curious about this. I thought that it was pressure sensitivity that isn’t found in other styluses, but then I remembered that in 2021 my partner bought an Adonis stylus (which works with their iPad Air); it has the main 3 features: tilt, pressure, and palm rejection… so I don’t understand your comment… could you (or someone) explain this?

[@sjf96]

Marques', "you can choose to. Technically" face was absolutely priceless.

[@sjf96]

This is also why I don't mess with Apple. Market deletion is just a cold way to go and only helps with consolidation of money/power to a few, slowing "innovation" and killing creativity

[@yrsdior1324]

I’m sorry I know it’s not related but I made a video on the NEW airpods 3 pro CLONES I also show how to get them there lit✨✨

[@aqilasraf]

Hehe 420

[@angeloskaldanis6967]

Can we all just take a second and appreciate how smooth was that explanation at the start of the video with the sharks

[@tspopstar512]

It really was

[@mynamesbutchful]

lil fun fact is nice.

[@oladiedoo50]

Smoothest transitions in town

[@DeeEllEff]

That is just one reason why Marques is “The Man” in tech!

[@Kolapot]

His storytelling and depth explanation without hurting your head is so great.

[@erazn9077]

*your head(?)

[@huskerpupper5911]

It hurt my hurt to read this

[@briengakaplan-b1550]

This could legit be shown in an economics class as a starter video. Well done.

[@SaraSara-kr6sp]

Lol, no.

[@first-acc-lol]

@@SaraSara-kr6sp lol nobody asked

[@SaraSara-kr6sp]

@@first-acc-lol lol nobody asked

[@JamarD421]

@@SaraSara-kr6sp lol nobody asked

[@SaraSara-kr6sp]

@@JamarD421 i think we established that 👍😀

[@Joep00]

Marques silently showing how he feels about the position of the charging port on the Magic Mouse in the background.

[@jzen1455]

I think this video is planned opposition aka false flag. Apple has legion of hardcore fans, so this won’t affect most Apple users. However, this video may pique non-Apple users’ (like myself. I’ve only owned 1 Apple device in my life) interest .

[@jzen1455]

This video will also spark discussions and response videos/articles that ultimately lead to greater sales.

[@aMilling]

I can never understand why people would choose a mouse with so insanely poor ergonomics.

[@Joep00]

@@aMilling yeah me neither, even if you charge it overnight, the position is just awkward. it looks good though

[@krigarb]

😂

[@natedalol]

Would love a video about how Spotify came out of this, especially since it has survived and thrived since the release of Apple Music.

[@adityavarshney6690]

Strong network effect from even before Apple got there, on the back of Spotify's top-notch recommendation algos (that's their IP). Plus they had their shit together in terms of managing relations with content creators and iPhone devices so there wasn't much of a reason to switch out unless you really liked Apple Music. The integration effect he's describing didn't apply as much there.

[@ritikgupta3001]

this ^

[@natedalol]

@@adityavarshney6690 Spot on points, no pun intended. I also think Spotify has been implementing user-friendly device-agnostic features that Apple would have implemented, like handing off between devices on any OS with not just the song but the volume and items in the queue, etc. Spotify seems to keep up with Apple's pace of innovation (and surpass it at times) much more than the products Marques discussed in the video.

[@natbarmore]

Agree with the others: so far, at least, Spotify is doing ok because it's as good or better if a product. Apple arguably is using unfair practices on the subscription billing side with Spotify, but I think the network effects are not unfair or unreasonable.

[@OZbibaO]

@@adityavarshney6690 this.

[@nighthawk8412]

I love the shark-ramora analogy. Don't stop surprising us with your trivia, MKHB.

[@shuumo453]

mkhb 🙏

[@malvinolimit]

mkhb 🙏

[@julian5857]

Ramoras are also the iSheeps that also follow apple anywhere they go

[@ZapFlashD]

mkhb 🙏

[@shlowkeyy]

mkhb🙏

[@ivanflores6640]

when you said "remember when you used to download a flashlight app" that hit

[@AaronGGAMING]

I used to have flashlight app before Apple added it to iPhone

[@snufkin6381]

@@joshoowa its not built in to your iphone tho

[@NOSNOOB11]

Same here. Oof I forgot about that

[@luciangray3791]

I remember downloading an app to change the color of your notification lights.

[@arthurmiklaszewski6217]

I'm not a Apple user and never will be but I remember with my first Android "smartphone" which was the Sony Ericsson Xperia mini (the second mini they made, not the first with the 3 physical buttons in the front) and I remember coming from a non "smartphone" which was the Sony Ericsson K750i (yeah awesome phone) that they were tons of basic things missing like THE flashlight app to simply add a button to activate your flash. It felt so dumb to me at the time, for a smartphone to need a app for literally everything (including you sneezing). File management, guess what, you need a app. You want your time in your home screen to be displayed as 24h, another app which is a widget which you need to search and find the best for you without any full screen ads popping up (yeah remember those?) for such a simple thing to do for a phone that is called SMART. No notes app either, basic things like the percentage calculation missing in the calculator which guess what, I had all this in the K750i before getting into the world of "smartphones". And if this seems like a interesting topic to you and a paradox and liking my long comment so far (yeah I'm a writer a write a lot blah blah) then I encourage you to just Google how old the Sony Ericsson K750i is now, and how old already was then compared to the Xperia mini cause yes I got into the smartphone world late compared to others due to financial issues which is really sad cause I like tech and I know how and want to use it. But it is what it is. And I also remember that until I understood how the Android OS worked I really felt like my K750i was a computer much more capable of executing basic stuff than this so called smartphone at that time. Now we got all these "features" baked in either it's Android or iOS. It makes you think, didn't they already know what phones had and should have before making the newer and supposedly better ones? Cause at the end of the day they are tools that we use the make our life better and easier and why not, more fun! Not the opposite! My bloody K750i had a flash with its 2 MP camera which you could use also as a flash with the press of 2 buttons while the first iPhone didn't even had a bloody FLASH! Only to add it later as a "innovation" which you needed a third party app to use as a flash to later bake in to the software itself? You call that smart? Think about that for a minute.

[@uhhsid]

I love how he has that magic mouse charging in the background

[@joshentertainment2]

Yes

[@pkj6684]

3X Pods said hello

[@Blacktolite]

Is Apple too big for its own good that's the question.

[@hershchat]

Here is what I’d say … The analogy is, someone farms in, ON my front yard, grows and sells tomato’s, while I let them. I even let them use my water, and set up a veggie stall on my street frontage. HOW it is unjust if I then start growing and selling tomato’s, charge them for water from my tap, and build a better commissary store to improve customer experience ON MY PROPERTY. Agree with the premise (apple can trample ecosystem), but not the conclusion(that there is any injustice to it). Any company can and should foresee the opportunity window, make hay while they can, and be happy for the opportunity while it lasts.

[@YusufIslam1]

The shark symbiotic relationship analogy, was pretty much spot on!

[@carholic-sz3qv]

Nope!

[@ABoxIsMyHome]

@@carholic-sz3qv nope? Please explain

[@pranavm8233]

@@carholic-sz3qv ur dense

[@piyusjai]

No it wasn’t… Shark doesn’t eat Remora. While this whole video suggests that Apple does!!

[@ABoxIsMyHome]

@@piyusjai Apple doesn’t eat (absorb) other companies in these examples though

[@corypride5096]

This, and your Right to Repair video, leave me with a sense of disquieting inevitability. I can't imagine a way to stop it. The more complex an ecosystem, or device, the more encompassing and invulnerable it becomes.

[@m.f.3347]

That's what unfettered capitalism will do. Companies exist only for profit, not to help humanity - any "good" a company does is merely a side effect.

[@eMysterium]

@@m.f.3347 What ?! A good product is the side effect of profit?! What a profound statement..

[@jh5133]

Working as intended

[@noahs.627]

@@m.f.3347 Who cares about that shit?

[@ElusiveTy]

​@@m.f.3347That's because it's not a business' responsibility to 'help humanity'. Charities and government do that. That's like saying each of us are responsible for other people, which while in some cases throughout our lives and with certain topics, sure, but generally, no. Certainly not within the scope of earning money, either. That's why regulation at least prevents negative impact, but it's not a business' responsibility to cause positive impact.

[@JustDeo7]

I love the fact that you now make video explaining things now, instead of presenting products all the time... Love it... keep up the work

[@ghostsensei]

Absolutely agree !!!

[@ziyadkhalil8980]

right?

[@a_a7287]

Yeah this video was actually very interesting.

[@Racko.]

Very

[@JustDeo7]

@@a_a7287 yep it was

[@Sestaak]

I appreciate the charging Magic Mouse and giant AirPod in the background there.

[@ColonelLucario]

I just noticed that viewing your comment xD

[@atoeprecious7522]

There's no doubt in my mind that we are not only going bull, but BTCis going nuclear. A lot of people are wondering if now is a good time to buy because of where the price is at right now. I'd say it's outrightly wrong to just sit back hodl and wait maybe incur some losses along the line, that's a wrong mindset for an investor because as an investor finding ways to always increase and stack up more coins thereby making prof!ts should be the way of life, even experienced traders are in a doubt to take long or short position. I have been more skillful than lucky to be honest also thanks to Daniel wright who trained me as my initial investment was multiplied so much In two months. After getting in touch with Daniel wright an exp:ert in cryptography, who showed me how to use his program to make transactions and got 7 btc in 2 moths with him. if you are looking for a way to increase your portfolio or investment. Daniel TєIєɠramm; ( @danielwrightfx....

[@RichardServello]

that bottom charger port is by far the DUMBEST design ever. When my Razer mouse dies...I plug it in and keep using it for an hour then go back to wireless.

[@progenitor_amborella]

Honestly I think people make a huge deal out of the mouse when it charges stupid fast. Sure, it seems really weird, but I really don’t think that it’s “THE WORST THING EVER!!1”

[@NanoMine]

@@progenitor_amborella It's not like they get any advantage by doing that it's a stupid choice that they made and are too stubborn to accept and correct.

[@khulb]

"I'll link it below the like button." Slick Marques, real slick.

[@jaheimkeise8920]

Though I was the only one who caught that 😂

[@Buchkata]

He is becoming the villain :D

[@ChemSanthoshKumaar]

It's a pretty old method actually but still works

[@yrsdior1324]

I’m sorry I know it’s not related but I made a video on the NEW airpods 3 pro CLONES I also show how to get them there lit✨✨

[@imnotdavidxnsx]

@@yrsdior1324 no

[@Eintracht513]

I gotta be honest.. I always loved the ecosystem of apples devices, as it really makes things more easy and intuitive. But now that I watched this video, I am questioning my past decision making.

[@damg91195]

Sadly there is nothing we can do. No other company offers what Apple offers. It's convenient and it saves time. I wish congress would Apple Pay for what they done. But is it any better if the US Government starts telling private companies what to do? Who do we give the power to? When iBooks came out they tried forcing Scholastic to publish their books on iBooks and that way apple would keep a portion of the sales. Scholastic refused and they were banned from the app store. Recently there was Apple vs. EpicGames (Fortnite), EpicGames managed to developed a way to introduce direct payments on their games and apple removed Fortnite from the App Store since they were not gonna profit from sales anymore. Apple banned Xbox Game Pass app, the app was supposed to allowed users download and play xbox games on their phones, but apple had Apple Arcade on the way so the app was rejected. You can stream games on your phone but is not the same. Apple keeps doing this time and time again.

[@ttalgihyej]

same here lol

[@ttalgihyej]

not realizing i was participating in this “apple ecosystem”

[@suqmaddiqq]

You are the kind of user that Apple is building devices for.

[@hamsta11]

No worries, eventually your decision making will be replaced so the uncomfortable self-questioning will cease too. j/k.. i love the ecosytem too... I view it partially as a lot of these apps were given time to make profit in an area that someone else provided the platform... and a lot of them reach an evolutionary dead end where they just earn passive income without being developed anymore. At that point its probably better overall and more efficient to prune them and bake in that kind of functionality. Otherwise it may just become someone's free ride and encourage stagnation.

[@darthastrius]

As soon as he started scrolling through his Find My devices, I about passed out. What a flex.

[@noahhenok986]

At least like 20 pairs of airpods in there

[@Tom_Stevens617]

Most of those are not personally owned by him, so not really a flex.

[@ActiveGamingUK]

@@Tom_Stevens617 still abit of a flex

[@Tom_Stevens617]

@@ActiveGamingUK How's it a flex? A lot of people work in his studio. Only a handful of devices would be his own, and a lot of them would also be older devices like his previous iPhones, Apple Watches, 2013 Mac Pro, 2017 iMac Pro, etc. I myself have a full Apple ecosystem and this isn't anything to flex about.

[@kama6592]

@@Tom_Stevens617 dawg stop acting like you don't know what he means lmao

[@BusinessCasual]

Heard the intro music. Immediately scrolled to comments. 🔥choice as always Marques.

[@bhavyanshsabharwal]

Hey! Love your content btw! Hope you upload soon!

[@Pluh_moment]

Hugh g rection

[@Edgar-bj5cr]

Why did you have to be so lame

[@slyceth]

@@Edgar-bj5cr lame means show is he show?

[@imaadbeg]

Ay - Jordyn Edmonds

[@Todiros]

Great video! Unfortunately, I'm seeing this happening beyond just tech. We have an unprecedented amount of conglomerates having monopoly on certain market segments and I wonder what would that mean in a few decades for the fair competition and the customers. It's scary how massive and influential Amazon is becoming.

[@50Steaks68]

Apple does not hold a monopoly on any market besides maybe tablets

[@cocoisadog]

@@50Steaks68 did you watch this video or no

[@stu7846]

is becoming? already is.

[@daniel_2658]

Coco is a dog yea but apples market cap is only 15% globally

[@lucass8119]

Yeah pretty much every big company does this. If they don't straight up steal features to kill the competition, they just buy out the competition. And before you know it, these corporations grow tremendously and practically become their own governments. Its no wonder so many companies try to patent stuff - if they don't, conglomerate A will just steal it and sell it to a much larger market.

[@bransolo11]

The shark analogy was on another level dog, this was such a more interesting video than anticipated!

[@KaneAndPia]

‘And so ended the relationship between Apple and Marques. Never again, would they send him a review unit…’ 🤣

[@sy34434]

Based on Marques's paradox of choice theory, Apple actually might send review units.

[@azizjumaev5622]

He didn’t say anything bad against apple! This right thing to do anyways they still living choice right?

[@martinjaure1310]

I'd say the oposite would happen. He's literally saying that tile will die, which seems like a very convenient predicament for apple.

[@ForTomorrowToday]

its a choice, they could make, but they won't because that would mean they watch this video and got offended

[@truedronet5209]

I hope apple realises and doesn’t send any review units in the future 😅perhaps we should start an antitrust on all these famous KZbin channels.. they have a lot of power to influence..

[@felipeozalmeida]

I don't have words to express how amazing you have made the analogy fit the history. Excellent work.

[@desaturated6049]

Nah what rubbish. It like saying Big tech company should never venture into other market or diversify their portfolio just because they are too big. Amazon buying wholefood to give a slap on relevant industry, they also use their prime members to take market shares of streaming media content. And Google using their Gmail users to capitalise on the Cloud market. It's very simple business.

[@tesladot]

@@desaturated6049 he never said apple shouldn’t in fact he left it up to the viewer to decide the exact same point u just mentioned. Is analogy was spot on apple is the shark and does small companies are the smaller fish until eventually the shark decides to eat it. He never said the shark was wrong. He just pointed this out and told his users to be aware of this dynamic.

[@demshi1]

this makes me think about amazon's ecosystem! when there is a successful product from a 3rd party seller amazon eventually quicks them out and replicates the same products under their name brand. thank you for this video!

[@krmzhra3108]

The metaphor with the shark is amazing…makes the whole thing way easier to understand

[@xLyrico]

Analogy

[@donnellm5435]

@@xLyrico I came here to say that

[@Mrst3lios89]

Why? It's the common adage, "the big fish eat the little fish"...

[@mz7023]

@@Mrst3lios89 That's not the same analogy. Other then it being sea and fish related, not even close.

[@ZeldaLord1]

That's why I love his videos makes it very easy to understand what he's talking about

[@nitinghate2347]

It’s like - “I'm gonna make him an offer he can't refuse” Godfather

[@Ahmed-to9hi]

Regular "evil" companies go ahead and buy the competition, but apple is worse, because they make their own thing, and kill the competition

[@PrincessOTFH]

@@Ahmed-to9hi well, Apple was courteous enough to purchase Beats by Dre. Nonetheless, I do agree. I can't name another competitor that they bought off.

[@malachilatroy]

@@PrincessOTFH yea i believe they bought it because they can't yk compete with their audio technology so why not take it and make it better lol

[@Tom_Stevens617]

@@Ahmed-to9hi Um, how is it worse? If you were running Apple, this is exactly what you would do too. All companies strive to show maximum profits to investors, and there's nothing wrong with that.

[@Ahmed-to9hi]

@@Tom_Stevens617 because companies like EA, Disney, Facebook... have at least the courage to pay them for killing them off(aka buying them), apple on the other hand just leaves them bankrupt.

[@aliabdaal]

super interesting

[@saraswatimanale5195]

A productive day with mkbhd

[@nishchaysharma3957]

Hmm.. you type 156wpm so two words would take..0.8 sec maybe amirite?

[@AEAE-]

Very interesting

[@harryedwards4987]

@@nishchaysharma3957 did the math, 0.77, the king is right

[@BrainLight123]

Hi Ali!

[@SpymarkStudio]

As a user I am always happy to get a practical built-in feature from Apple. I actually used flux before but I was happy when they introduced the native Night Shift. I was also considering getting Duet Display a few years back so I was excited when Apple introduced Sidecar and I didn't have to pay for the feature. It would be nice if Apple bought those companies before just eating their whole business, and I don't think it's fair to ban apps just before they release the same feature natively. But I understand they have great developers themselves and don't need to buy companies I guess. It's discouraging for developers and people with handy ideas tho. It seems like building a business just around a feature for apple products is a dangerous territory.

[@fabioru99]

Love how he always told us we had a CHOICE lol

[@giogio6974]

zitto

[@LinoSey]

@@giogio6974 lascialo in pace lol

[@giogio6974]

@@LinoSey lol

[@ERey55]

I love this "Tech essays" you make. This could really be a TED Talk. This kind of videos are great, like the white shark... haha Also, the animation of the Tile/Apple ecosystem was incredible!!

[@AndreaRupanSansei]

As at least once a year I hear myself saying, you're undoubtedly one of the best and most interesting tech content creators on the planet. Hands down

[@_pm_gaming_point_1726]

Mrwhosetheboss too

[@blankblank1273]

You should get out of your bubble then.

[@AndreaRupanSansei]

@@blankblank1273 who else you advise me to check out? I already follow unbox therapy, dave2d (gotta love him too), mrwhostheboss

[@dstinnettmusic]

That kind of is the thing for me with Apple. I can just get the nice thing without thinking about the choices. Not because I don’t value thought, but because at the end of the day I don’t get a ton of utility from the things I tend to be so focused on when shipping for products.

[@maxemore]

Marques maintaining quality and making honest and straightforward videos. Respect

[@GilbertGandia]

The production on this episode is A+

[@morzee94]

“You could choose to swim off into the rest of the ocean or you could stay swimming with me, the shark” *Other tech KZbinrs shiver uncomfortably*

[@lightdragon5821]

I think ALL KZbinrs actually, technically speaking you have the choice to upload video to let's say "Nebula" XD

[@xxdododoosxx5301]

Holy, this man should do podcasts, I could listen to this for ages

[@theMixElite]

How can anybody on planet earth think of making a charging port at the bottom of mouse? It's blowing my mind everytime I see this

[@jsourus4371]

Tbh, I'm loving the magic mouse. The charging port is indeed at the bottom, but I only charge it like once every 4-5 weeks, and it takes less than 10 minutes. So I don't mind lol

[@kingdeedee]

I hate the physical design of the Magic Mouse more than anything. Just doesn’t sit well in my hands

[@EstrayOne]

I noticed it right at the beginning, nice cheeky little burn at Apple

[@user-ejxomyq]

I don't want to charge every 30 minutes to use a mouse. Just get batteries or get a wired mouse

[@UnderWoter]

@@user-ejxomyq it only needs a 10 minute charge at best, once a month for me

[@Sabitar1]

I love when you make these business oriented videos. Glad you're putting a spotlight on these kinds of things, we need people to think critically and not just follow the heard.

[@LaurensiusAdiKun]

Yeah, most people are not savvy in these kind of things. People want to be like other people, a herd as you said, because it's easier choice. Only the leaders have the power to change these. Like Marques does.

[@FenceOnAWall]

"I've had the Remora fish for a couple of weeks now" I was half expecting to hear that

[@isolatedphantom7354]

4:52 This visual representation makes it very easy to understand. Hats off to you and your team

[@samkuzel]

Solely because of this, Pixar will approach Marques Brownlee to voice a cartoon shark

[@fcj_5615]

We can hope!

[@samkuzel]

@@fcj_5615 Ha, I'd certainly watch

[@Brobbl]

until you realize Apple and Pixar used to be like this: 🤝

[@waldi0]

I just love the magic mouse charging in the background.

[@pkramer962]

I'm not sure, but is it supposed to be a message? Like, hey computer mice manufacturers! Make an Apple mouse that doesn't have the charging port in the worst place. Apple will apparently never challenge you in that. :D

[@dennispremoli7950]

@@pkramer962 Logitech already sells way more adn better peripherals than Apple. It's just a dig at Apple for the shitty design they impose on their customers.

[@pkramer962]

@@dennispremoli7950 Yeah, but they don't make a sleek mouse like the apple one that apple people would want to buy instead of the magic mouse.

[@canofeggs5410]

I just love the giant AirPod and the Annoying charging magic mouse in the background 😂

[@yasedky]

👍👍

[@WSP_DS12]

?

[@halationmedia]

What a hell I was just about to post that haha

[@leoclements8017]

The airpod is a blutooth speaker, I have it

[@canofeggs5410]

@@leoclements8017 I know lol

[@blueyf22]

13:35 bro just predicted the future

[@changwoochoi6735]

4:36 Apple and Tile represented with vibrant circles is reminiscent of Ultron & Jarvis from Avengers: Age of Ultron

[@SilverSpade_]

Dude and even the colors associated with them and the size of each one aligns with age of ultron as well

[@LenoxFR]

@@SilverSpade_ I kinda was expecting the Apple one would eat the Tile circle 😅

[@SilverSpade_]

@@LenoxFR Lol yea ikr

[@megachadsixtynine5924]

I had strings but now I’m free

[@hasantopcu2213]

It’s a little bit like the “Amazon’s Choice” feature on Amazon, it’s a bit easier for the customer but it makes a huge difference for the companies, especially if Amazon themselves are making that product under the Amazon Basic’s name.

[@alr1577]

Yeah but Apple made a lot of those features better and they are also included free of charge. Like Duet display is terrible. Also like he mentioned the flashlight feature. Apps would charge you or would place a ton of ads.

[@DhrubajyotiRaja01]

The main USP in Apple's Favor is unexpectedly the "Price" .....

[@MusicThrower]

@@alr1577 yeah it's not like Amazon's Choice at all, not even close.

[@MaxRovensky]

I live in a country where Tile simply isn't a thing If I get it, I'd be the only dude with a Tile in 2000km AirTag on the other hand, will be a killer because everyone here has iPhones

[@ZeldaLord1]

Exactly tile just doesn't exist in some countries but iPhones and stuff are practically anywhere

[@MaxRovensky]

@@ZeldaLord1 yeah, it's one of those "America-only" problems the rest of the world doesn't have at all

[@NigelStronge]

Tile is big in the UK but I agree- this may kill it

[@DreamFreeFPV]

I live in the US and use tiles. they rarely come up on the app unless i'm in the same room as them. The key advantage is you can get them to make noise at once you're in the same room and you get an alert when it leaves range. But see my comment above, i think a fair response for incorporating tile would be say, if tile got to use the find my network also.

[@guillermojhellmund5127]

That's exactly what happened to me (I lived in Venezuela then), someone gifted me 2 tiles and after a few months i never got an update on the location if it wasnt because my own devices where close to them.

[@orphikk]

The Magic Mouse on charge in the background is just priceless!

[@mittalprakhar]

absolutely in love with tile ecosystem vs airtag ecosystem animation at 4:30

[@Zipfian32]

Marques : talks about how fascinating the Remora fish is Me: Now I see the importance of my high school Biology lesson

[@mysterystation3551]

"When am I ever gonna use any of this in the rEaL wOrlD???" Marques: *Hold my camera*

[@Zipfian32]

@Mystery Station Thats funny as hell!

[@mysterystation3551]

@@Zipfian32 thanks man

[@agps4418]

"Look how friendly this guy is" shows a smirking goblin 🤣👍

[@alepouna]

This video outro (13:30 and afterwards) aged well haha

[@AhmedHussein-sp9tq]

This actually reminds me of the movie saw when he asks you to “make your choice” but you’re just going to die in the end

[@RohitRaj_0911]

Yup. Exactly. Or else just sell yourself to the parent company. Literally every huge tech company does this. Samsung , Google , Facebook , microsoft and Especially apple. It's true the Apple gets highlighted more... But If you'd have to make a similar list for Google . Uffff , the pages it would fill.

[@JimMcKeeth]

Oof, good comparison.

[@abhishekjha18]

And thats the reason why MKBHD rules! That’s him explaining the economics of tech thereby making him not just another tech reviewer. Btw, amazon also does this in a slightly similar way by launching a cheaper “amazon” product when that other 3rd party product become popular.

[@florisbollen3770]

I agree - on both points - :p, Although I would argue that amazon is quite a bit ahead of the whole taking over markets trick, they have it pretty much automated

[@o0o0ll0o0o]

Yup and Amazon based it’s whole business and supply chain model on the way Walmart does things and 10x’d it

[@Mrst3lios89]

So, in a way, he is doing what he says that Apple is doing.. "getting into" other KZbinrs business because his channel is stronger and bigger, right? That's just capitalism...not tech economics or wtv... this "theory" isn't new or uncommon... so explaining this with a focus on Apple instead of all the other big businesses: Google, Amazon, FB, Walmart, Blackrock, Marlboro, McDonald's, Nestle, etc etc IS what's kind of unorthodox.

[@whosasking9655]

@@Mrst3lios89 If MKBHD gets viewers base on quality content alone, I don't see how he's a Shark in the KZbin tech community. Other KZbinrs look up to him as one of the trend setters. He has been on the grind/growth for nearly 10 years.

[@CoDxMassacre]

I'm a really big fan of the directions you're taking the videos in this year, hope it's here to stay!

[@md.selimhossain150]

Not only have his tech reviews gotten better and better, Marques has also gotten a lot more philosophical over the years. Great to see his content maturing. (2)

[@SuperVitea]

Man this guys is the best the way how he explains and the way how he is showing us this is priceless thank you Marques

[@pratiksnaik5]

MKBHD channel is totally on another level! Great video, the network animation (at 4:35) is superb!

[@DhrubajyotiRaja01]

Yet...Indians Subscribe Technical Guruji...LOL😂😂😂😂

[@mohammedalam1361]

@@DhrubajyotiRaja01 I am not subscribed to him but I understand why people are more into him. He speaks native hindi language, he reviews cheap redmi/realme phone which most of indian use. Marques is great but is not as useful for majority of indian users. His content is very good but western and premium device centric.

[@magnus9980]

"Flashlight App would like to know your location..." nah I'm gonna let the shark eat this one

[@AavinAshta]

Calculator app wants to access your contacts

[@bentong8]

Calculator app pasted from Safari

[@at_oussama]

**when you see the android side with 10 different flashlight apps in the top section** me: yikes

[@zipho]

😭😭😭😭

[@stansman5461]

I mean, if its the inbuilt app, they already know your location. Now if you install an external app and they ask for it, that's more suspicious

[@debillunk]

This was a really insightful video, thank you. Would you ever consider making a video of the reverse, i.e. when Apple enters an industry and yet the competition is still the more popular option?

[@christianteam3470]

here’s the thing, only a two industries have been wining against apple, and that’s Spotify & Credit Card Companies

[@christianteam3470]

plus spotify isn’t even making a profit the last few years so technically their losing

[@fredit123456789]

@@christianteam3470 I'd argue that they lost the casting device. I don't think many people use an Apple TV but the Chromecast is essentially ubiquitous.

[@christianteam3470]

@@fredit123456789 I agree but they weren’t really ever going to win that because it only works with apple devices unlike their credit card that was supposed to work with other bankers and apple music being on android and still fighting a hard battle with spotify I feel like they aren’t trying against google chromecast and apple tv is a service now so that’s different from casting if you know what I mean

[@beastfulboy]

@@fredit123456789 can’t u cast on a Samsung TV with no extra device other than your iPhone 🤷🏽‍♂️

[@Mark-dc8eg]

Marques could review a brick and I would be interested.

[@noaccount6554]

BORING Company brick?

[@gamechip06]

You'd love HAI

[@josh3326]

At the end of the day, it’s still just a brick. If you’re persuaded by one person who can make a brick seem more interesting, well, god help us all b

[@AuthenTech]

Yessss, I LOVE the easter egg in the background of the INCREDIBLE magic mouse charging port 🤣

[@maxsteinhauser]

Maybe he was just charging it

[@siraj_jr_]

Time stamp?

[@kylewolfe_]

@@siraj_jr_ 0:00 - 15:45

[@11202]

@@maxsteinhauser but it was LOVE AND INCREDIBLE.

[@aeromotive2]

wtf who cares

[@abbashussain7298]

Marques pulling out his Find My app was a flex I was not prepared for

[@Tom_Stevens617]

Most of those are not personally owned by him, so not really a flex.

[@zstormreviews]

@@Tom_Stevens617 your commenting this alot seems some one is jelly

[@andrewsanum7932]

I like how he is not one sided, very open and truthful

[@ReneRitchie]

Thanks so much for the Nebula rec! So beyond terrific having you on the platform! And thanks for the Shark image. That'll be popping into my brain stem during the next keynote for real!

[@malvinolimit]

👍

[@MrDSimba]

It’s actually such a weird scenario and I still don’t know where I personally stand on this. Because on the one hand, they’re killing some of these smaller companies and just obliterating their IOS market share. On the other hand, those companies simply wouldn’t exist or even have that market share if it weren’t for Apple’s existence. As someone who is part of the Apple ecosystem and has used Tiles for a while now, I’ll be buying the Airtags because they’re simply a better product for me as a consumer. But is it actually fair? Honestly I don’t know.

[@legend-jp5to]

@@MrDSimba because apple has/have a headstart over everything and it's the iPhone; simple. They just wait and see what goods other companies make and they literally copy and make compatible with iPhone and their other popular devices and literally kill that company which invented that service/product. U see it's not 100% monopoly but they use the iPhone and their product as leverage over the competition.

[@scaryoctoberchild4993]

As soon as Marques said “we’ve all lost that pencil” I realized I haven’t seen my Apple Pencil in weeks XD

[@supersosiska]

Maybe you ate it 😅

[@bulletproof4716]

I was thinking the same thing but I remember I'm a Samsung user

[@Domkica]

@@bulletproof4716 samsung user’s don’t lose pencils?

[@MelBeKing]

This comment just made me realize I haven’t seen mine in weeks lmao

[@martingrant9005]

Yep me too I lost mine twice , I’m not loosing it a third time hopefully 🙏🏻

[@thebradcolbow]

NICE! I made it into a Marques video! That was a pleasant surprise 😆

[@someoneyoumayknow5637]

Yoooo Wassup

[@GuuMonster]

I noticed that too! It's great to see you here Cowboy! :D

[@nipun_surnilla]

Congrats!! A huge fan of you too

[@vrishankramineni4285]

Hi Brad

[@vrishankramineni4285]

@@GuuMonster he changed it to Colbow lol

[@ayoni02]

Marquis predicted the AR headset, now we just gotta wait for the camera

[@nawab256]

It's being said constantly on here but I have to join in, this guy is easily the best tech youtuber out there. The shark analogy is just A+ work.

[@cr3atur321]

For real. Marques and MrWhoseTheBoss are by far my favorites. They're just honest and pleasant in their ways of speaking while also giving a ton of information without the clickbait BS

[@myluckysuperegg8989]

@@cr3atur321same!!

[@Proteus846]

@@cr3atur321 Did you really just claim MrWhoseTheBoss doesn't use clickbait? That's funny.

[@miracell1992]

Holy shit the quality of this dude's videos is on another level.

[@50Mahender]

Yes. Even if you go back a year .

[@BlackParade01]

If only his reviews were good

[@soupistasty5]

I swear, Tim Cook has never, ever looked more maniacal than this moment to me (5:09).

[@aaronmoiche330]

Fr he’s the stuff nightmares are made of 😂

[@offwhitemke]

Yes, I would have scrapped that shot and just orbited around after the mask was removed with the shot from behind. That was weird.

[@Racko.]

Lmaoooo

[@Renee-vz3cx]

What was this video from?

[@offwhitemke]

@@Renee-vz3cx The big Apple event last week.

[@KristianTaylor]

Watched this video after watching his video on apples new AR/VR headset. Golden.

[@andreasdaymusic6718]

“You could either swim off into the ocean, or you could stay swimming with me, the shark 🦈 “ Mkbhd 2021

[@phleeg]

legendary quote

[@desaturated6049]

I do not agree with his argument. It like saying big tech should be staying out of the lane of any emerging market. Amazon buying wholefood to give a slap on relevant industry, they also use their prime members to take market shares of streaming media content. And Google using their Gmail users to capitalise on the Cloud market. It's just business. Mircosoft, Facebook, Samsung, Huawei and others are doing the exact same thing.

[@madsalnor8406]

@@desaturated6049 I don't think he makes the argument that Apple is the only company doing it. It's just soo apparent with Apple. It's an interesting discussion whether it's morally justifiable to let these tech giants become so impactful that they can shape entire industries :))

[@fram1111]

@@phleeg Yes, I agree with those early replies also but one topic at a time. Apple the shark is eating the very thing that making them grow. How much Quote new tech have they created solo on their own, not much recently that I'm aware.

[@greg.peepeeface]

I love that Marques has such a large platform, yet he's still willing to give all of us the big picture perspective of the behind the scenes dynamics.

[@JesseDriftwood]

You just reminded me that I have no idea where my Apple Pencil is 😬

[@friedrich1277]

I hope Apple will include the Bluetooth tracker into the Pencil Gen1s cap 😂

[@kitekudasai8676]

put some airtag on it🗿

[@naseirnixon6228]

@@kitekudasai8676 how

[@ItsAkile]

crazy how much people I see say they lost their pencil, like how?

[@JesseDriftwood]

@@ItsAkile kids...

[@CHAOS_6E]

after this video, I just see DBrand as that fish that sticks to the sharks.

[@themistaken9571]

@@Clangdon0148 preeety sure they do

[@Blueillinifan]

@@Clangdon0148 Apple already has cases, just not skins

[@febrezeairfreshner9222]

DBrand Is in an elite class of remora fish, because unlike the others it adapts to alot of devices so even if one line gets killed off they can continue making great cases

[@yakovhadash]

its a good business because it can’t be killed by software

[@SGTOldSchool96]

DBrand Shark Skin, time meow.

[@01rai01]

Love the magic mouse charging in the background.

[@MarcoMelendres]

Thank you for speaking on this. I think this video will be the first time a lot of people hear about this.

[@usasupra23]

No ads kept me engaged in this video, great job!!!!!!!!!!!!

[@ampman.travels]

hard to find these days..

[@KarterBishop]

Why is his music always so fire

[@bao_bun4491]

What's the name of the intro music?

[@callmekayxx]

@Joe yeah some great taste

[@AlokSharma127]

@@bao_bun4491 'Ay' by Jordyn Edmonds

[@saliouiilyas]

@@bao_bun4491 check the description he left a link to a Playlist on spotify for his intros

[@josephalen3823]

13:29 the time when MKBHD made a spot on prediction

[@Jeabea08]

I KNOW WHEN HE SAID THAT I WAS THINKING HES SPOT ON