Apple Responds to Your Comments!

[@ConnerSully]

The fact that MKB has risen from a kid with a tech obsession to the point of being able to interview Craig Federighi less than a week after iOS 14 was released shows the opportunity platforms like KZbin have given everyone and is one heck of an acknowledgment to MKB's commitment to his craft! Great work man. Keep going!

[@TOMBZ23]

This next level

[@majesticjuniper5746]

I absolutely could see that...because I’ve subscribed to his channel since 2014 and his maturity and change shows

[@hgraphix]

My thoughts exactly.

[@diddy_dante]

He also interviewed him a few years ago

[@alstonmiller212]

@C M Because......BLM

[@ReclusiveEagle]

Craig: "I've been living on Big Sur for months" He just pulled a Marques on Marques 😂

[@manit9226]

Marques did get that feeling of jealousy to himself Thanks for the 100 likes

[@adamfebriawan5012]

🤣

[@YISTECH]

🤣🤣🤣🤣🤣

[@TheOriginalPoon]

Hey guys A P P L E here and I’ve been using Big Sur for a few months now, and here’s my thoughts

[@tshanegilman6278]

"Nice Flex" -Marques

[@Tonisshortfilms]

Marques out there giving tips to Apple. My man has made it.

[@afcfan9350]

Tejvir Panesar Yh but they don’t tell them to the ceo of apple who actually receives this info😂

[@kaylan-dy1hx]

@@afcfan9350 they're the developers

[@Mcali1984]

Got to try and get some original ideas. Because Apple doesn't have any

[@jtthebrick3]

My thoughts exactly. Bending the ears of SVPs. Bravo, MKBHD. Bravo.

[@kjohn5224]

Yeah man, he really has. I feel like marques would have been good at whatever he put his mind to.

[@PurpleColonel]

"We just haven't gotten around to making the BEST calculator!" Translation: Oh fuck we forgot

[@oceanmew]

I think the logic of not having a calculator on ipad is that the simple default calculator app designed for the small Iphone screen blownup to the size of an ipads display was probably really ugly. I bet they'll add more stuff like that when ipad gets more and more multitasking support

[@aldo6532]

It’s funny because Windows’ Calculator is like... the best lol..

[@Bro4dcast]

Forgot it for 12 years..thats a new level of clumsy

[@fredhasopinions]

i mean if you really need a calculator on your devices you're going to download photomath (or another separate app) anyways aren't you?

[@SahedX]

LMAO. Actually goes with his reaction when the question was asked 🤣

[@jeremyignatius5117]

all jokes aside, the fact that Craig did this is extremely cool

[@shashankmishra9665]

and also the fact that Marques has made it so far in the tech world is respectable

[@yxngcheese]

Simp

[@emilj883]

@@yxngcheese SiMp

[@stevenrobinson4884]

Agree

[@OfficialJoshVlogs]

Yes

[@David-oe7cc]

gotta admire Craig on how good he is at speaking. He's so good with picking his words. He literally mentioned Chrome without mentioning Chrome.

[@yugadeepk5297]

timestamp? 😊

[@eamonbrannigan]

I want to like it but you have a perfect Minecraft stack of likes

[@ihateyouall7026]

Yuga deep 0:00

[@RealOscarMay]

@@eamonbrannigan lol

[@paradox9265]

@@eamonbrannigan Well now it has 1k likes go ahead mate

[@Cornflak3]

Apple HAS NEVER done this. Marques is doing something right so hell yeah dude props to you.

[@ManuelKoegler]

Yeah, I'm pretty amazed by this honestly, both for Marques getting the honor and Apple doing something new to them.

[@redsoxguy27]

That is awesome. Never before could the “average” person just talk to a CEO level of a major company like this. Not to say MKBHD is average but this would never happen without KZbin or technology.

[@Omar-cr9jf]

He has an interview with Elon musk. Check his channel

[@llljjjyyyy]

I was expecting more realistic comments.. like why are iPhone a step behind the most advanced phones today? Profit?

[@marlonmoises6598]

@@llljjjyyyy are they? Like just looking at the way Apple releases phones (once yearly) I would ask, are they a step behind the most advanced phones today? Examples would be appreciated

[@tecnica-de-voz]

The iPad doesn't have a calculator? even my grandma had one

[@milciades6774]

@scripteaze this sentence had nothing to do with the question.

[@anantacharya7990]

@scripteaze this was the dumbest reply completely opposite , no other android is at the level of a ipad , the performance is far more better, the camera which is not a important thing but it's far more better , most of professionals use a ipad because how better pro create and the apple pencile is , the screen is amazing with a high refresh rate also and if you dont know apple was the first to enter this actual tablet market , and ioadOS is not perfect but miles ahead from android , ipad again are the best in class , period

[@noahshighlightreel]

@@MoonBread_ logic pro remote, Adobe premiere rush and procreate IS SHEESH awesome

[@djhp1990]

Spotlight works as a calculator

[@noahshighlightreel]

@@djhp1990 correct and a dictionary

[@danieldavila4999]

Marques: so I've been using this for 2 weeks Craig: so I've been using this for 2 months. Marques: say sike right now.

[@lupreztryson]

*White privilege*

[@rokudoma3385]

Luprez Tryson or because hes one of the representatives from apple...

[@tehnews]

Justin *-WHY-* pretty sure he was being sarcastic lol. Why does your comment have more likes than his. This is irritating lol

[@josephbaite2771]

@@rokudoma3385 why justin*why*? don't you get jokes?

[@GoogleAccount-bh1fk]

Luprez Tryson no

[@WhyJustWhy2000]

I'm amazed that Craig actually started asking Marques about how he'd want Siri to work instead of brushing off the suggestion. Respect to him

[@AlisterCountel]

No doubt that is definitely going to R&D/ internal testers within the next few weeks. Even the willingness to do this interview is a big sign that Apple wants input on this, and especially Marques’ input.

[@user-jt6xh2ln9z]

I actually felt like he had a small epiphany when Marquess brilliantly just said that you could swipe it away, while his first take was to ask about the timing and potentially something Apple thought about before, which would be irrelevant here.

[@singular9]

Then he proceeds to tell him to go iphone exclusive and that apple is too lazy to make a calculator app thats only like 500kb at most. Then he proceeds to say how they "looked at all the common apps" people want to replace...I want to replace ALL OF THEM, and most people will agree, that maps, safari, mail, calendar, photos/gallary are all meh on ios compared to android.

[@dj4celine]

Say what one may about Apple, but there are a handful of executives at the top of a company that actually reads, responds and takes into consideration the criticism or praise customers may have. Tim, Craig, Joz, Angela (when she was there at Apple) are a handful of those. I truly respect that aspect of those execs.

[@ouinon4394]

@@singular9 photos? No.

[@stijnschutyser6021]

Craig: "I've been using it for months" Marques: hmm so that's what that feels like

[@allupinyomine]

PLSSSSS💀💀

[@OmSingh-yf2jk]

@Melissa Benoist Loves Ice cream & Donuts cw

[@blankstatement1]

Perfect original comment bravo

[@redouanemidou2856]

Looool 🤣

[@r3d-c4rd]

Nice

[@erik_arman]

My favourite part of this interview is Craig constantly adjusting his AirPods to prevent them from falling out.

[@iteststuff1197]

With our passionfruit air pads they never fall out!!! (They might not actually be anything)

[@j0ps-xfx]

@@iteststuff1197 ah mrwhostheboss fan I see... Man of culture

[@amithantonyjohn7285]

he was not actually adjusting he was trying to flex them. and while talking about Apple Watch he also adjusts his strap on his watch

[@ibello777]

@@amithantonyjohn7285 true! just noticed that super slick of craig i love it

[@m7thena]

@@amithantonyjohn7285 Exactly haha

[@mariantomsa]

Craig: “So i’ve been using ios 14 for a couple of months”. Marques: “You dare use my own spells against me potter?”

[@e.zarate]

This is the best comment yet.

[@hsc894]

@@e.zarate Truly, it is.

[@frozenwizardgaming]

A potterhead :O

[@rykson161]

Homosexual

[@dusscode]

Just picture him in your mind saying it 😂

[@Levaaant]

His entire office scratches at level 6 with deeper grooves at level 7

[@pifaceater9]

underrated lmao

[@aaqilsad]

nice one hehe

[@tylerwhite3065]

I’m dying rn

[@lukehanson]

aaron names talking about glass strength I think. Sapphire glass for instance is much stronger and scratches at like level 10 while he’s saying his glass is like what their glass in their phones is like 😂

[@albert_gyorgy]

@Levant And it breaks also.

[@RyanGe25]

This dude has dangerous levels of charisma. I'm not paying that much attention to the video, but Craig has me liking his points without really hearing what he said.

[@HenryMcManus]

Well it's his job 😂

[@DhrubajyotiRaja01]

@@HenryMcManus Don't be Stupid... There are many so called "VP"s in many Companies...But very few have those Charisma in their Persona......

[@hoola_amigos]

@@HenryMcManus ok BoOmEr!!

[@cooltwittertag]

@@DhrubajyotiRaja01 and? Still his job

[@DhrubajyotiRaja01]

@@cooltwittertag Yeah working at Molson Coors .... And what about You??

[@shadi5885]

Marques May be the first mortal to successfully make contact with “Apple”

[@elvd1296]

Why'd he have to be black

[@qwerty199827]

Elvd Seriously?

[@CForce]

@@elvd1296 dude....not cool

[@nuloom]

Pretty sure Jonathan Morrison also had an interview with some sort of apple executive earlier this year or even last year. (update: was wrong, it wasn’t Snazzy Labs, obviously, it was Jonathan, and the interviewee was Phil Schiller)

[@Tinz-cz7qx]

@@elvd1296 i smell a white supremacy believer

[@manny41p]

The fact that he actually asked for his input was really dope. I appreciate that

[@Harry-hyl]

dude he's a master at making people feel good and like him. people are always easier to deal with that way. it's one of the basic rules that you ask people their opinions on stuff

[@cyc9307]

4 years, and still waiting the "WOW" calculator app

[@soJ2]

boy do i have some news for you

[@lonelylama5222]

We got it, and it’s actually really impressive.

[@GarrettCrespo]

It’s actually refreshing to see Apple being more open than ever. Sure its still a little “safe” when it comes to Craigs answers, but this is a really good step!

[@andreelopez8371]

Yeah as an Android user, I like what they doing now, only had one iphone and that was the iphone 6, didnt like it at the moment, but an iPhone 12 could be good for me now that there is more complexity

[@jiesheng2746]

the way Craig answered it are somehow more open/less corporate-y than Bill Gates from that last talk video

[@ledrakejames]

Jie Sheng Craig is a good face for Apple for sure

[@kamikamieu]

Because Apple doesn't want to get fucked up anymore

[@thedenalski4038]

yeah maybe they could open up comments next 😆

[@channkrp]

Man, this type of transparency with tech companies is refreshing.

[@GuuMonster]

Tbh I hope they keep this up, it will be a great way for them to consider their user's opinions while still being able to add or modify their own features, I hope it becomes the best of both worlds.

[@CoercedJab]

Lmao “transparency” this is basically corporate PR with your favorite youtuber We got some BS answers and the interviewer lets them slide so

[@cunnyman]

@Psilocybe Cubensis And why would you care? Are you investing billions in them? What users should care is privacy with those companies and how much trust and data you can put on them. You have absolutely no need to know how they work. Are you an FBI or CIA? What will you do if you find something wrong with the way they operate? The government has it covered. Even when they don't, you literally cannot do anything about it.

[@drbrq7674]

Ee Rr Exactly

[@rafijoarder]

But there wasn't any transparency.... Craig literally ans everything as: "it's in the head"

[@paulrich2573]

Marques jealous when Craig said he’d been using Mac OS for months. Craig seems like a really decent guy, listening to what Marques had to say and respecting his opinions. Good interview Marques, would love to see more of these.

[@byn669]

Working for a Trillion dollar company, ofcourse he should be. 😅

[@altaccountone1136]

@@byn669 theres always people like by: N thinking that because they are part of a big company you gotta be like jesus or get rekt and or terminated lol

[@ZoltanHoppar]

I hope this turns into a tradition, and repeats every year.

[@bradleyisgladley]

His background is comically idealistic even though it’s 100% real

[@lasweeetchill1951]

Ikr im crying 😭 , thought it was fake until i look up how apple s headquarters look like .

[@jacktoulouse5390]

It seems crazy there’s no window covering.

[@jch8175]

@@jacktoulouse5390 nope there's a window. Rain exists. And insects. And animals.

[@taufiqidr]

yeah, I saw some people moving, but why the tree isn't moving?

[@milofajjour]

Taufiq Idrus the wind isn’t strong enough.

[@Thescreamingsheep01]

Guys let’s give a round of applause to Craig for being in a vid

[@GiddyGoat]

Clamping noises*

[@janestanslaus2517]

nope, we don't need to make anyone feel special for doing their job.

[@poonamtyagi2021]

Yeah man

[@jimmytompkins7750]

👏👏👏👏👏👏👏👏👏👏

[@EikottXD]

@@clearsightnt_animations776 We aren't even discussing that subject... Get out of here.

[@demme1104]

Craig looks like a genuinely good person, honest and humble. And I love this new approach Apple have towards customers and media: listening and making changes when possible, but without letting the public opinion sway their vision.

[@locosmiley2008]

because they have been losing market share . ..they dont have a choice but to listen

[@demme1104]

mamak fafankoulou imho not so much the market share ( revenue is at record heights) but the public’s perception of the company; Apple was going down a road which would have left them without their hardcore customer base and developers, they started turning the tide with the 16” MBP

[@Player_Zhirow]

Davide Mulas Nailed It. 10/10 on the response, example, and timbre of explanation.

[@demme1104]

loja babel if you’d care to articulate we could have a constructive discussion on the matter

[@eaaeeeea]

I respect Apple for that although I don't like the products. Gonna buy some Apple shares though, as that is a company that knows how to make a good profit

[@kantdiego]

I like his first answer because: -Calculator would like to access your contacts.

[@sixunity1171]

i hate this because...why, why does it need my contacts, ios also has this problem but you dont see it because they dont even ask you for permission they just allow it (might be different now because the last ios i used was ios 11)

[@joe_hyde]

@@sixunity1171 It's completely different. Even native iOS apps ask for permission.

[@sixunity1171]

@@joe_hyde on android native apps also have started asking for permission in android 11 i think

[@propersod2390]

@@sixunity1171 It's on ios too now lmao

[@sixunity1171]

@@propersod2390 lol i am on ios 14.5.1 but i havent seen those prompts yet weird

[@peterwolfe2328]

I love how Craig is not only transparent about the design processes behind features, but he also listens to Marques' feedback and doesn't push it aside or try to defend himself.

[@rorykoehler9018]

The questions are prepared. This is a PR exercise not journalism.

[@AL-ui2gh]

This is called MARKETING my friend...

[@peterwolfe2328]

Rory Koehler prepared or not, Craig is responding to criticisms and suggestions about iOS. There are many companies that will simply go silent in the face of any form of criticism.

[@ornithobiography]

Rory Koehler Aren’t most live interviews like that? You present a list of possible questions to the interviewees, let them decide which they are comfortable to answer or not, and then when the live day come they just answer and the host already know which questions is not to ask. It’s more of like, respecting the interviewees, rather than PR marketing or anything. But then again, most live interviews are just extended advert for the interviewees, just like AMAs and the likes, I answer whatever I felt most comfortable to answer to.

[@Eddie-wr2fh]

Rory Koehler it’s general journalism etiquette to provide your interviewee with possible questions. Exceptions include breaking news but not a private company. Not saying Marques is a journalist but that’s the etiquette.

[@thefilmpoets]

"Maybe it's time for you to go iPhone exclusive" - Man, Craig's got balls.

[@jakobvanklinken]

It's awful! this kind of "smooth" exec talk yukkk

[@wolfborn5806]

@@jakobvanklinken is this even english?

[@robertrusoiu8983]

@@wolfborn5806 it's what english sounds like to non english speakers

[@rosealbanai7964]

Robert Rusoiu not true

[@jvle-]

hi bye and you don’t understand what a joke is

[@NotATechShow]

It is amazing to hear how many words it takes Craig to say “no”

[@krishnasingh474]

hahahahaahahahahahah😂

[@theopenworldofgaming5005]

That's good PR for you.

[@daveynorton]

yeah

[@xthukuh]

Dishonest people always have sentences as answer for simple question.

[@ochiorbus]

@@xthukuh Not sure if "always",but you have a point.

[@AudibleBibleforMyanmar-uw6fx]

Now we got a wow wow Calculator on ipad. Craig. A man of your word.

[@connortraynor6055]

Craig: I've been living on the UI for months... Marques: Finally a worthy opponent!

[@novafromyt.]

But can he beat Goku though?

[@spikatrix1486]

So I've been using MacOS 11.0 for a month now and here's my thoughts

[@MichaelMatienzo]

Hahahahha

[@TheWalkingSteakhouse]

Marques: "So I've been using this for a week now..." Craig: "I'm about to end this mans career"

[@hieuniverse]

You deserve tennis ball 🎾

[@Pleber0ni]

Can I get one

[@KaiSosceles]

omg gold.

[@hieuniverse]

Hello there, Jaevion! Here is a tennis ball 🎾 , and as a courtesy here is a DNA strand 🧬 Have a wonderful day 😃

[@fahhad17]

bunk joke not funny,

[@jackrosenbaum]

I love how he *cannot* bring himself to say the word "Google"

[@PinkyMinions]

These people have lawyers with guns pointing at each other

[@justsomeguy5470]

@@PinkyMinions That's a great way to say that. I'm gonna steal it if you don't mind

[@MohamedAhmed-xg5eo]

@@PinkyMinions امسك عربى

[@ahmedkreem1363]

Mohamed Ahmed اسمك*

[@ZeFoxii]

I’m sorry I’m hi-jack-ing your comment for this but here are features we users need. Make Siri a flat line on the bottom of the screen that waves. Add support for other smart watches. Add full screen camera support. Allow users to customize control panel more. Optimize battery life by having unnecessary daemons removed/not running constantly. Make the prism tweak native to iOS. Make the lock screen customizable to users and 3rd part apps. And custom themes. Add bubble reply like with messenger.

[@pranaygupta2382]

well, 4 years late but Craig is right... the new iPad calculator app with the math notes features and the whole graphing thing with variables and adaptable answers is indeed the the best calculator app I have ever seen

[@GamingTechandmore]

Yep

[@QuirkyTales835]

*Craig: "I've been living on Big Sur for months"* He just pulled a Marques on Marques*

[@assemdandan7762]

Hahahahahahahahaha

[@jhanielosoriosilva9904]

Completely and extremely underrated.

[@thehondarice]

He’s like I’ve had the iPhone 12 plus max for a year and Apple Watch 6 but 🤷🏻‍♂️😂

[@snakekiller6004]

@KNAX_NO4H yea its sad.

[@angelyt9762]

Craig: “I’ve been living on Big Sur for months” MKBHD: is that a challenge?

[@masternobody1896]

when real windows is in background lol

[@Dr3bb2]

@@masternobody1896 are*

[@KF22TV]

Epicc style

[@LinusGuploads]

Marques is the only youtuber so professional and trustable that apple agrees to sit down and talk

[@averagesavage2179]

Bro I had the SAMEEE thought lmao

[@nikicasupe3354]

Not really, Marq. just says nothing that might be seen as a critique

[@JohnPaoloMendoza]

Also add Jonathan Morrison to that list. He had that interview with Phil Schiller.

[@GuyTaylorr]

Definitely.

[@yashmistry9318]

@M M SO what would you say are some productive hard hitting questions?(Not being sarcastic I actually wanna know if its something I didn't think of before)

[@kartikaybhardwaj]

The background is so good, it looks like they used Green Screen

[@ivan_1442]

Yeah lol, I was trying to find out if it is a green screen or not for the whole video

[@paper2222]

either it's not green screen or it's really *REALLY* good green screen

[@humaidhee6942]

It’s not green screen that’s just the Apple Park background

[@MasterMoose04]

Looks green screen because everything looks in focus, but they're prob just using a 5k camera lol

[@kupz7122]

It’s the actual place not a green screen, they r just using some really good 8k camera or aomething

[@user_anthony]

First thing: fresh cut Second thing: so dope that Marques has this leeway into talking about and influencing the future of apple (software). Just blows my mind how many opportunities he has/made. Great job

[@SWUnreal]

nothing to blame on marques but this is just marketing for apple as if they would let somebody outside of their bubble influence their products,...

[@magnusharrison2715]

he should hve asked about why their products are bcmoing unrepairable or imagine having louis rossman lol

[@kurokaien18]

Exactly what I was gonna comment. This dude has come an incredibly long way

[@metalhead0608]

I was legit shocked, I've been waiting for a company to just ask Marques what to do, but I never thought the first one would be apple!

[@ihwylie]

Saying, “Thanks Siri” would be a great voice command to dismiss Siri while also encouraging people to be polite in real life

[@aidalf1912]

YES THANK YOU. I always felt bad cause I couldn't thank Siri properly.

[@bob_kat7160]

Karens would die

[@riverdaletales8457]

I don't use all these "assistances" but yeah that would be cool

[@user-kw7ij4mx6b]

I always just say ‘hey Siri’ again, followed by a ‘thank you’. They normally reply with a no problem or sure thing.

[@bbrunoliveira]

This would be awesome!!

[@alAbbasIbrahim]

man, 2020 is the weirdest apple now is having conversations about their decisions and we are only halfway through the year

[@lynn.chaaaa]

Quarantine effect

[@Cody8P]

dont remind me. im scared of everything else that is going to ruin the year

[@ArjanaGold]

😂😂

[@MatthewWang-Yuyouweimen]

They have been doing this for years. Just a first for KZbin.

[@zinidinerahman4168]

September 2020: Aliens visit Earth to agree to a business deal with Apple

[@fxjaytrades]

I have to say I was always focusing on the Apple Park behind Craig, that is really an amazing building.

[@paoooba]

Yeah, a lot of trees in US park, while they're destroying other countries to get the electronics they need.

[@TitaniumTronic]

Is it just me or are the teees not movin at all? You know like... AIR?!?

[@kaveengoswami7455]

@@TitaniumTronic notice the big building surrounding it blocking wind

[@Pabla98]

I really really like how we get to see the Apple higher ups talk about how they got to where they are. Apples usually so quiet and dull when people ask questions, it’s nice to hear their reasoning. On the surface some of their choices seem dumb , but the way they were explained do make a lot of sense.

[@SnrubSource]

I'm guessing they wanted it to feel more like Mac OS. You can't put widgets on the Desktop in macOS 11.

[@intdawg]

yeah. i don't like apple's products for various reasons, but i really liked his answers here. if you can impress an android/windows guy with your answers, that says something.

[@Mister_Jay_Tee]

This is a man who's clearly passionate about the brand he works for. It's always beautiful to see.

[@TwoTwoFourSix]

@@intdawg no, no one cares about your opinion more than anybody else's unless youve got professional credentials

[@jacopus95]

I can see your point, but seriousely. The strength of apple is shaping what people think and want the way they like in order to sell you the "perfect apple experience". And to be honest this interview was literally that: bringing the audience to say "oh yes, it makes sense how you explain it!". This is 100% apple, in both the good and bad ways, nothing extraordinary.

[@missmisha29]

I want Craig’s voice as my siri

[@GavinFromWeb]

Yeah, me too.

[@LonksAwakening]

Ditto.

[@alealphyxis]

Ditto

[@davidmunoz2968]

Me too

[@bakeryyakisobabread]

Me too

[@alexandermalyshev3303]

Damn this guy is so smooth, no wonder he holds all of the Apple's presentations

[@louisisaac9220]

Alexander Malyshev his voice is the best one

[@zijielim4652]

I Learn from them to master my presentations and how to handle my Teachers questions 😂

[@roselereau6981]

I love him

[@sandrsofias]

@@louisisaac9220 his*

[@louisisaac9220]

@@sandrsofias thank u 🙂

[@ajayaplays]

Craig: Straight lines are like a product of manufacturing, nature has a lot of organic curves... _Proceeds to remove the curved sides on iPhone 12_

[@ghostchris519]

Because the fans started screaming

[@toasthouse12]

curved screen was ass don’t @ me

[@Stack4Freedom]

@w ne should’ve got the 12, much better

[@icam7371]

But it's definitly the best design.

[@paoooba]

@@icam7371 iPhone still crappy

[@Lambretta_G]

Apple officially addressing criticism of their products? What a time to be alive! Great first step for a company that is often being accused of having lost their touch with their customers (especially the professionals). Hope they can finally realize its better to be transparent than cagey and do these kind of thing on every new release. I am sure this move will improve their public image and will translate in profit eventually.

[@jamessmith6438]

PhantomlyReaper what have they lied about?

[@belagajdan]

@@jamessmith6438 The long battery life ads about the new se is the first thing that comes to my mind

[@nateluthor4643]

Béla Gajdán if you go to the apple website it literally says “about the same battery life as iphone 8”

[@MartinBergersen]

Well, it needs to be less PR and more tech to tingle my brain though... What did you get out of this video? I can't say it thought me anything about Apple... They can't make a good calculator for the iPad? Come on!

[@AcESupersonic]

yay hope I don't have to jailbreak to enjoy a phone

[@marshall.cochran]

The only KZbinr that could get a personal meeting with Craig...😂

[@mackstewart4203]

John Gruber as well. Jonathan Morrison also had an interview with Phil Schiller a few months ago

[@mohitkarki7185]

The only human to make contact with Apple.

[@lazycreator7794]

The only youtuber that those people want to get personal meeting. ✌😁

[@TonyIceCream]

Twice

[@MISFIT_KYRO]

Everyone loves craig

[@louistnay6122]

MKBHD: I’ve been using ... for weeks now 9:52 Craig: I’ve been using ... for months now MKBHD: Finally, a worthy opponent. Our battle will be legendary!

[@MatthewMilton]

Marques should I quit youtube my friends keep making fun of me for it

[@blair1176]

Lmao

[@thebackbenchersstudio7818]

@@MatthewMilton u should quit ur friend

[@hrmtty]

Marques: This thing just came out and I've been using it for two weeks now Craig: The UI just came out and I've been using it for several months now Marques gets a taste of his own medicine 😂

[@Merthalophor]

There's something unreal about hearing such an informal interview with a tech executive of one of the most impactful companies on planet earth.

[@xXRpB3ASTXx]

goat

[@gameslion3025]

@Apocalyptic Destroyer read it again

[@Finsup2100]

Apocalyptic Destroyer he literally just said that Apple was one of the most impactful companies on the planet lmao.

[@leonmuller8475]

Apocalyptic Destroyer Have you noticed how Apple nearly never invents something? But somehow all other companies follow Apple after they implement a new feature. When Apple decided to remove the headphone jack nearly everyone else followed and now a headphone jack is something rare on a new phone. And thats the same thing with touchscreens, Voice control (Siri), ...

[@SeparatedForJesus]

MKBHD has interviewed: Elon Musk Kobe Bryant Bill Gates Sundar Pichai Satya Nadella Neil Degrasse Tyson Craig Federighi Will Smith Casey Neistat

[@emmanuelmllay3448]

Respect, he keeps it 100% content no don't buy campaign unless you are escober 2 sellers.

[@leooo770]

I’m next

[@adigan95]

You missed will smith !

[@TejaKarlapudi]

You missed Sundar Pichai

[@petreefyedn0ire]

This is Craig's second time

[@zelty6564]

“It’s a lot of curves” “natural curves” He is a man of culture too

[@atomics.h.1824]

This man had fathered four children. *Four children* Let that sink in

[@thomas-wb7gw]

10:48 when he said "look at our faces, alot of curves" all i could see was his perectly straight gap

[@ariraphiel39]

man of curvature*

[@hashimahmed2882]

Atomic S.H. What)

[@yagyeshtripathi1213]

Damn.... on point dude.

[@Blarnix]

I love how much he listens, he really is hearing what Marques is saying.

[@thomasgatti]

cos they kinda want more moneyy??

[@lefthanded5473]

Apple: Disables the comment sections on their videos. *Also Apple:*

[@IzzyInDoha]

Because Apple knows the difference between noise and signal.

[@anirudhpuranik5222]

It's good that atleast they accept to these type of interviews. Brings more human side of Apple.

[@IzzyInDoha]

@Ethan Brasoveanu yeah sure. That's how Apple became the most profitable company in the history of the world. By disappointing "majority" of the people.

[@AndreVictorGoncalves]

Apple disable comments because they want their videos to be hate-free. They know that people will hate on the fact that Apple is always late and is overpriced. But he talks to Marques because they know Marques is an Apple fanboy, and his questions are extremely selective to make Apple look good. *Completely different things.*

[@Frank-mn1kc]

Comments are meaningless. Some of them don’t even try Apple products and start to talk shit. It’s a good idea to disable comment section.

[@InfinityF1re]

I have only seen this section of the interview but man, he’s so willing to accept ideas and views. To see him ask Marques how he would’ve implemented something and reacting with genuine interest, that’s so professional and I can’t wait to see if he does change anything during this beta or even subsequent versions. Thanks for sharing this, Marques

[@mmay3315]

marques:"so I've been CEO of apple for three weeks now"

[@thejustanand9947]

🤣🤣🤣🤣🤣

[@zoovy7252]

🤣🤣🤣

[@Davi.X]

100%

[@RomelJonesromesgtx]

HAHA Bruhhh

[@shauryamittal7609]

Lol

[@amoghsenapati]

Came here after calculator was announced. They really made weather and calculator apps great and iconic for iPad

[@javianjohnson8746]

That Apple Campus looks so damn futuristic. Looks like he's talking to Marques from an alien command ship

[@ChristopherGray00]

well yeah, they are swimming in cash by overpricing their phones and people still buy them for some reason

[@cosmin2410]

Christopher Gray at this time in 2020 1000 dollars isn’t overpricing anymore. Androids bashed Apple for so long for their prices, until they realised they can do the same thing so they started doing it.

[@marcosmanuelvillarreal8823]

@@cosmin2410 Tbf both of them are overpricing, the norm doesn't mean that is good, both of them are just charging extra money (Apologies for my English)

[@adidadidas7]

Christopher Gray 🥱

[@brandon_nope]

@@ChristopherGray00 When will people with such an oblivious midset learn?

[@jayykeyy]

Craig: "So I've been using Big Sur for a few months, here are my thoughts:" Marques: "Hold up."

[@henryac849]

he was like wait a minute .....thats my game yo playing

[@basudevojha]

he also thought. hmm 😼 *nice flex*

[@flameMster]

Deleted?

[@_jahson4272]

Stole my comment and still got less likes

[@pdhobbies660]

Guess Craig is also a fan of Marques' channel lol

[@djlowtek]

This guy says "deal with it" in a much nicer way than Steve Jobs did.

[@topspot4834]

I didn't catch that vibe ... There's always an air of arrogance from Apple, no different here, but it's obvious they've been making a conscious effort to take content creators, professionals and regular users opinions more than they used to.

[@imaz7827]

Underrated comment

[@piyushb143]

I don't think Steve is known for being nice.

[@imaz7827]

I kept refreshing and saw this comment going from 91 to 200

[@alikhanperiodt6483]

At what time?

[@TheFinalRevelation1]

I didn't know Fonzi had a brother

[@dcny69]

Hahaha. Look how most morons on this page don't know what you meant.

[@RamMohammadJosephKaur]

@@dcny69 whats fonsi?

[@OOOwesome]

This dude never change his shirt, like an anime character

[@okishan]

@rhoban that's obvious. 🙄🙄🙄

[@pawala7]

Remember the anime character who basically made Apple?

[@jaywinters6010]

Same shirt for years that's why iOS has had the same design for years too.

[@TheTrippleTKA]

that's by design. obv following steve job's footsteps

[@sharathkumar-rl8xf]

thats because he dont need waste time on selecting dresses to wear...mark zukerberg also does the same thing

[@jaygaymes]

Craig could totally be a politician, the way he doesn't answer things but makes you feel like he did lol.

[@CallMeVidd]

Isn't it what marketing is all about? Making it seem promising without really saying anything?

[@infektdubstep]

I think he took the criticism with an open mind without making promises

[@animatonia3094]

@@CallMeVidd I think you have the wrong idea of marketing :D :D

[@ogikay7056]

Vid. That would be a failed marketing.

[@scambankrunfraud]

@@infektdubstep Ya, making empty promises would have been worse. At least he doesn't want to set false expectations

[@asmodeoux]

Craig is such an open-minded person, making me smile every time I see his smile :)

[@xdrgaming1067]

70th like

[@MrMentalSoul]

Calling an Apple employee like Craig "open-minded" is hilarious.

[@pennydreadfuls_]

@@MrMentalSoul nobody asked for ur opinion cutie

[@asmodeoux]

MrMentalSoul compared to Tim he really is, and I’m really sure he is even without a comparison. Tim is coming to the stage like “ok, I’ll just welcome the guests and invite Craig, no worries”, while Craig is like “hehe these guys can’t even imagine the amazing demos I’ve prepared” 😅

[@Aiman-hl6ep]

Yuri Goncharenko that’s just his natural character, these people hatin for no reason

[@phantomlumina8686]

I came back to this video because I have a feeling Craig puts a calculator app on the iPad in iPadOS 18 because of this specific interview.

[@ryanwaasdorp]

Marques: Spotify Apple: *So you have chosen death*

[@ahliaspobre]

hahhahahahaaa

[@odeezon1585]

Funny as hell

[@Abuooffical]

😂😂😂😂😂😂 nice one

[@Espingify]

Lmaooooo

[@dallasmed65]

He has the coolest office I've ever seen. It's... just glass lol

[@philo1140]

ikr lmao

[@mighop8577]

Dallasmed65 LAMFAO

[@monolithworldline]

The worst* office

[@kokilamehta7141]

He can test if the glass is glass and it breaks

[@kokilamehta7141]

But does the glass scratch at a level 6 with deeper frooves at level 7

[@tulaldrete]

I would just like to go ahead and point out how far Marques has gone, I mean, could you imagine telling 2008 or 2009 Marques that he would be interviewing Apple’s senior VP about their new software releases in 2020? Kudos to him 🎉

[@diddy_dante]

He did it a few years ago too

[@ailove6318]

ok but things I REALLY wanna know: 1) Who does Craig's hair 2) does he wear a case on his iPhone 3( when is apple gonna make a flying phone

[@populatedcity]

it creeps me out how clear he is and how his hair is perfect

[@stephm0]

Probably dyes his eyebrows

[@bonbonS1969]

his chest hair had my knees WEAAK

[@edd9581]

Only for $999 👌🏻

[@angelgjr1999]

It’s pretty easy to look good when you’re a billionaire

[@clausbacher]

Scientology vibes bro....

[@mellamoakshay]

It looks like he's checking in from a different planet

[@RagavJanardhan]

This man is literally. "I've been living with it for months"

[@roni.s375]

It’s so bright that there’s literally no shadows on him

[@jdslater1]

He’s not?!

[@pranavflame]

It's the Ambient Realm. Shadows don't exist there

[@JeanPengZi]

Pranav Flame xD LMAOO FOR REAL

[@rishithegray9559]

Honestly Craig should become a streamer. He’s got a great filming location and obviously a great wit

[@mayankpandey2001]

he answers all the questions so nicely and intellectually, definitely belongs where he is

[@rezadroidjr]

True!!! Glad he is a man behind apple

[@BakersTaste]

He's just good at saying "sorry not sorry" in a lot of different ways

[@Chrispbacon94]

Greg S MKBHD isn’t looking to try to change his answers or have him apologize, he just wants answers for us.

[@Muha.b2]

Dude it’s literally scripted !

[@Fabio-rg9nv]

Greg S you expect him not to stand behind his and Apple‘s decisions and be like „oh yeah actually what we made sucks“. The reasoning behind most of the things seemed well thought out and good. You can think about Apple whatever you want overall, because obviously we don’t know what they think and how they make decisions internally, but the topics of this video seemed honest and helpful to understand. It‘s always easy to just criticize something without knowing what went into it. For example, Siri blocking the interaction in the background and going away once you tab back... to me it also seemed weird. But his reasoning makes total sense to me. It‘s just an example of how many aspects can affect design decisions and how you don‘t think about it right away.

[@ulvschmidt7174]

Craig: faces have a lot of curves Also craig: has a jawline like chiseled granite

[@lionelplange3313]

I’m like yo he cracked himself up when he said that cos the camera zoomed in on a clearly unround face 🤣

[@mariamelsherbini8894]

😂😂😂

[@Aiman-hl6ep]

it’s “a lot” not “all” but still hilarious 😂

[@pratikstudio]

yoo word...

[@TypicalSullyEditz]

I get it "faces" hahaha (In first line)

[@hadibenkorah4586]

MKBHD: So I've been using Mac OS Big Sur for a week now. Craig: So I've been living on Mac OS Big Sur for months I could see he emotion in his eyes man!

[@LewysC]

10:46 - Love this point he made about the curves in UI being more organic, couldn't agree more there

[@TechnoBite]

I love how Craig doesn't dodge the questions and actually answers them with depth and detail. Very nice!

[@mathboy_]

His previous interview with Marques was very dodgy so this was a nice difference.

[@wakandaforever5732]

I wouldn’t go thinking everything’s simple and plain, a lot of answers you get from any high ranking official of a big conglomerate like Apple or Samsung are very crafty with how they put words into an answer, marques says so in the video himself, you’ll get used to it 👍🏻 There are answers which are quite frankly stupid, why doesn’t the iPad have a calculator app installed and Craig says they want a great calculator app? Come on...

[@L3ON360Z]

His reaction to Spotify though lmao

[@oose100]

Usually in interviews on talk shows with celebrities questions are pre-agreed so I wouldn't be surprised that was the case in this situation as well

[@germiboy]

@@wakandaforever5732 Didn't you hear his answers? Their philosophy is to create great experiences tailored for the device you are using. It can have a calculator but it can be just a "meh" calculator tool, which is not what they are aiming for. And as he said, if they haven't done it, someone else can go ahead and do it.

[@arcfst]

Imagine answering a zoom call and that’s the other person’s background... I’d feel so inadequate

[@mackstewart4203]

Imagine Apple company Zoom calls

[@f8c3themusic]

I would immediately turn my camera off haha.

[@neoqueto]

I like this "new" Apple, engaging with the community, being a bit more open. A step forward.

[@stevenrobinson4884]

Definitely agree. Really refreshing

[@XXxFortniteDaBestxXX]

Apple is trying to trick us that they give a shit about the commuity but they really dont

[@ardaatabay8389]

@zev bronshteyn so true

[@thespeedster7778]

zev bronshteyn 🤡

[@georgebarlowr]

@@XXxFortniteDaBestxXX give them a chance, don't be so quick to judge, this could be genuine let's just wait it out. Going around jumping to conclusions when you have no evidence in your original statement to back up the point is a little shitty.

[@sanduzmeu4549]

14:46 The way he started with "You know" makes it feel like he's about to kill you

[@goutamboppana961]

lol

[@stefansalvatore2244]

Weeeee

[@charliecogburn]

He sounds like mark Zuckerberg when he says you know haha

[@Dr.HouseMD]

“So I’ve had Craig in my basement for about 3 weeks now...”

[@drkrishnakittu]

😆😁😁

[@jonbarrino]

🤣🤣🤣

[@pallavthaker2020]

😂😂😂😂😂😂😂😂

[@rakuu9843]

I must say, I'm not really an Apple fan, but this kind of interaction with consumers is a really promising step.

[@wew6438]

because marques has 11M reach

[@honkhonk8009]

Its not consumers. Marques is an advertiser and they realized the reason android is overtaking apple is because of these youtube videos and overall what people recommend. Notice how the guy basically bullshitted and said "consumer safety" whenever apples bussiness practices came up

[@_BLUU_]

@@honkhonk8009 lol I noticed that too, everything he said eventually lead to "privacy"

[@honkhonk8009]

@Emad Ahmed Exactly lol. Apple basically bullshited when talking with marques when it came to their shit bussiness practices.

[@MrVagyok]

Yep, it is a step to the right direction. The important is what it will result in!! Will they be implemented at all? Or is an option for the user to choose which of the option he/she wants if the default not wanted will be created?

[@joshjames31]

You know you’ve hit the gold standard as a KZbinr when Apple is keen to chat with you. This is also brilliant to see from Apple, come a long way in terms of PR.

[@StephenPaulDeita]

joshjames31 Apple seem to be more open now, but this not the first time that he had chat with Craig

[@joshjames31]

Stephen Paul Deita I’ve seen, it’s great that it’s a consistent thing now. Not just something to temporarily please the masses

[@Andy-Mesa]

I wish someone would ask Craig about his hair care regimen.

[@levinhovc]

Yes that's what I thought too his hair is so thick

[@blessing3958]

MKBHD in 5 years from now.."So I've been the head of research and development at Apple for 3 years now...."

[@EdgeShoT]

Lol ya

[@mymoviefilms]

...creating Spotify icons.

[@sabih-siddiqui]

Kyle: Why doesn't the iPad have a Weather or Calculator app yet? Apple: Yes

[@JssyN]

His response to it was such bs, like just port the iPhone one over for now

[@tcw95NZ]

@@JssyN lmao right it's a calculator app it doesn't need to be "the greatest iPad calculator app" FFS Apple

[@tlotlegomogapi2174]

@@JssyN It wasn't BS. If making a weather app was as easy as you think then don't you get to ask yourself why would they waste their money on buying Dark Sky? His response makes a lot of sense if you got any brain cells.

[@kou2981]

LOL Excuses

[@brayanfelix8502]

Just look him laughing as an internal joke. They just dont care.

[@slimjew77]

My man finally got a haircut lol

[@SimplyRobertSmith]

He talking to apple. He HAD to get his hair cut.

[@JoshSingleTon2]

@@SimplyRobertSmith Should've had an apple cut.

[@gamerxmobile7569]

@@SimplyRobertSmith fuch

[@gamerxmobile7569]

I hate you

[@themeapster5974]

My boi looking fresh!

[@MohnishDesai-re4my]

iPad calc app finally came

[@YOH_MUSIC]

But it was a sized up version with updates that nevertheless could’ve came (and it is) into iPhone

[@0N3ternal]

@@YOH_MUSIC nah I think the ai thing came at the perfect time. It's able to detect handwriting and such. converter and other stuff sure, but like he said I guess it wouldn't be "wow" enough.

[@flysuperable]

If Apple was a person, he'd definitely look like like that.

[@tooth-gapmartinez2434]

@elm he's dead

[@SivaKanthSharma]

@elm yea, but this dude somehow feels like Apple the company personified. Steve jobs, IMO looks like a nerdy programmer (I know he's not a programmer, but a great marketer)

[@kenchan5968]

Siva kanth Sharma such a cool person becomes a nerd in your eyes like wtf?

[@christophersugma3734]

elm I think what was meant was, apple looks like the douchebag who dresses up in expensive clothes to look complex, but is really simple, and stupid. All the while shutting out the people that try to open him up, and change him for worse or for better.

[@pleasekillme1721]

@elm I can really hear the wind whooshing

[@ricchburglar]

Apple: we would be making our own chips Doritos: *nervously sweating*

[@SaurabhNatekar]

You should have wayyy more likes 😂😂

[@samanvayanimireddi9427]

Lol!!!your comment deserves more looes loll.....

[@thedrastikdj6322]

😂😂😂bruh

[@AshPikachu9]

Saurabh Natekar doritos will never be beaten by apple

[@shourya4015]

underrated comment lmfao

[@PanjshirAfg]

If he changes that Battery icone Marques you will be my hero.

[@bluebaconjake405]

Frodo H omg i just saw the battery icon and holy shit... ew XD

[@owenoreilly_20]

3xpl0iter he has the power to recommend and make that happen

[@GarethLWalt]

There is zero chance that battery icon will make it to the gold master. It has to be a placeholder.. right? Right.

[@thorbunde8981]

I really like how Craig actually listens to you and appears to be considering the suggestions you have!

[@akshaykalra9179]

"if you look at our own faces, there's a lot of curves" says Craig with his chiseled chin and jawline

[@asinglefrenchfry]

Dang why don’t u marry him

[@andr3970]

In other words if apple became self aware it literally used Craig’s face dimensions to create the terminator 😂😂😂.

[@reyeslexus]

GAY AF

[@asinglefrenchfry]

LexusReyes I like men sooo much omg I need a boyfriend immediately I wanna cuddle and kiss him. Can you find me one ? Thanks !!

[@pneumonoultramicroscopicsi4065]

@Music Account he already is if you didn't notice.

[@triniflyer8685]

Craig is amazing. Can’t believe he was able to compose those answers on the fly. I see why he does what he does

[@musicmonkey5798]

Ecactlyyyy.....and it really shows why he's where he is

[@ocatvio1594]

That’s the thing tho, he wasn’t composing answers on the fly! HE WAS GENUINELY answering those questions that is why the conversation was so fluid. As you can see he is not trying to defend his product or come up with excuses for things, that is why he doesn’t need to compose answers, he actually seems pretty open to new ideas and accepts his software can always improve and that’s what makes him great!

[@Channel-xy2wj]

Lmao well when you’re the one constantly supervising the production of everything it’ll be easier to answer questions you’ve already asked yourself

[@BobIzam]

@@Channel-xy2wj true, but it requires an exceptional command over the language (and not just a depth of knowledge of the subject matter) to be able to craft such well rounded responses, as though he had already practiced them beforehand, off the top of his head

[@CarlPaulsen]

Or, he was already made aware of the questions he'd be asked, and had time to prepare answers. That's usually a prereq of things like this. You wanna see someone answer questions with jaw-dropping knowledge? Watch Destin visit ULA with Tory Bruno, the space cowboy!

[@Benbidmead]

I love that Craig asked your input on design choices for Siri, as a developer myself sometimes you have the "well this is what I can do, what should I do? How should it work?" And from a technical perspective it's not always clear, UX is hard, but UX is more about making the software work like you expect it to. The thing is, sometimes as a developer you have a unique view and how you expect it to work is not what the customer might. So asking those questions is so important. Really nice to see Apple at least starting to open up dialogue with the community about what we want. It's a nice feeling. Keep it up Craig.

[@theShadeslayer]

Craig is such an amazing speaker. I’m very impressed by how elegant he spoke.

[@Berto7799]

11:57 Craig almost lost his cool when he heard “Spotify”

[@mackstewart4203]

They literally build a competitor so it was a mess up on Marques’ part

[@andrewhenley2161]

Surprised he didn’t say he’d block Spotify from iOS if he could 😂

[@rezadroidjr]

😂lol

[@jadenyuki5647]

Mack Stewart He interviewed Bill Gates with an Apple Watch, remember? This guy has no limits

[@WouterStudioHD]

Jaden Yuki Microsoft doesn’t make watches nor watch software..

[@caniget1sub284]

MKBHD: “Dark Sky” Craig: laughs nervous

[@qubit3807]

Don't know what you're up to but *subscribes* YOLO~

[@RealSupaHotFireVEVO]

@@qubit3807 الفلة اللي الله يحرمنا منها هههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههه

[@haxs753]

i subbed now read my name

[@Ashkanani7]

RealSupaHotFireVEVO يولد محد فاهمك هههههههه

[@MrE_]

Wtf is up with these replies

[@zacjepps8192]

I'm going to be honest. I have literally loved everything to come out of wwdc this year. The presentation was incredible, all the changes seem sensible and bloody he'll Craig here just seems like the nicest guy. Apple's properly growing on me again.

[@jamesngn1959]

Yeah they have been doing a lot of good things recently.Hope they keep on doing that

[@BRBallin1]

Since 2007 Apple has been killing it

[@colinshelton3639]

I'm right there with ya

[@billbuffett2092]

True

[@jesseakepogu2490]

Yep copying everything from android really was a good idea because now even some people who prefer android might come to apple because everything is so much cleaner and nicer