Most valuable U.S. brands in 2024

Leaving market capitalization out of the equation, which companies have the most valuable brands in 2024?
Transcript:
Think about the phone you have.
Did you buy that phone because of a ton of personal research or because of the logo on the box?
Bear with us:
Market value measures the entire worth of a company.
The number is based on the company’s performance, the conditions of the stock market, and a slew of other finite and very measurable factors.
However, brand value is less concrete.
It uses customer loyalty and brand recognition to gauge what a brand is worth to the people that buy it.
So the question is, what are you willing to pay for a company’s reputation?
Independent brand consultancy firm Brand Finance ranked 2024’s 10 most valuable U.S. brands
Coming in at number 10 is Tesla TSLA with a brand value of $58.27 billion.
Market cap: $824.92 billion (July, 2024)
Next is Starbucks SBUX at $60.67 billion.
Market cap: $82.13 billion (July, 2024)
Meta-owned META Instagram sits at $70.44 billion.
Market cap: $1.36 trillion (July, 2024)
Verizon VZ stands out as the only telecommunications company at $71.75 billion.
Market cap: $172.92 billion (July, 2024)
Facebook META outweighs sister brand Instagram at $75.72 billion.
Market cap: $1.36 trillion (July, 2024)
At number 5 is Walmart WMT at $96.84 billion.
Market cap: $566.35 billion (July, 2024)
Amazon AMZN takes a major leap forward at $308.93 billion.
Market cap: $2.08 trillion (July, 2024)
Third on our list is Alphabet-owned Google GOOGL at $333.44 billion.
Market cap: $2.37 trillion (July, 2024)
In second place is Microsoft MSFT at $340.44 billion.
Market cap: $3.47 trillion (July, 2024)
And if you’re watching on your iPhone, it will be no surprise that Apple AAPL is the envy of all with a stunning brand value of $516.58 billion.
Market cap: $3.57 trillion (July, 2024)Transcript:
Think about the phone you have.
Did you buy that phone because of a ton of personal research or because of the logo on the box?
Bear with us:
Market value measures the entire worth of a company.
The number is based on the company’s performance, the conditions of the stock market, and a slew of other finite and very measurable factors.
However, brand value is less concrete.
It uses customer loyalty and brand recognition to gauge what a brand is worth to the people that buy it.
So the question is, what are you willing to pay for a company’s reputation?
Independent brand consultancy firm Brand Finance ranked 2024’s 10 most valuable U.S. brands
Coming in at number 10 is Tesla TSLA with a brand value of $58.27 billion.
Market cap: $824.92 billion (July, 2024)
Next is Starbucks SBUX at $60.67 billion.
Market cap: $82.13 billion (July, 2024)
Meta-owned META Instagram sits at $70.44 billion.
Market cap: $1.36 trillion (July, 2024)
Verizon VZ stands out as the only telecommunications company at $71.75 billion.
Market cap: $172.92 billion (July, 2024)
Facebook META outweighs sister brand Instagram at $75.72 billion.
Market cap: $1.36 trillion (July, 2024)
At number 5 is Walmart WMT at $96.84 billion.
Market cap: $566.35 billion (July, 2024)
Amazon AMZN takes a major leap forward at $308.93 billion.
Market cap: $2.08 trillion (July, 2024)
Third on our list is Alphabet-owned Google GOOGL at $333.44 billion.
Market cap: $2.37 trillion (July, 2024)
In second place is Microsoft MSFT at $340.44 billion.
Market cap: $3.47 trillion (July, 2024)
And if you’re watching on your iPhone, it will be no surprise that Apple AAPL is the envy of all with a stunning brand value of $516.58 billion.
Market cap: $3.57 trillion (July, 2024)Subscribe | t.st/TheStreetTV
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