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While tinkering in their German workshops, Carl Benz and Gottlieb Daimler gave the world the first automobiles powered by an internal combustion engine. Over one hundred years later the company bearing their name is still considered to be among the most innovative automobile manufacturers in the world. From their first single-cylinder motorwagons to elegant town cars for wealthy industrialists in the 1920s and futuristic Grand Prix racers in the 1930s, Mercedes-Benz carved out a niche as the builder of the best cars possible. It's sport custom-bodied road cars from the 1930s command over $5 million dollars at auctions today. We'll find out how a company can maintain its status as one of the truly great cars for over 100 years.
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Ref: EP 106