Music Branding | 3 Steps To Build Your Music Brand

Music branding is one element most overlook when it comes to music marketing. Branding your music is important, but making sure you understand how to develop a personal brand as a musician is the difference between part time income and being able to do music full time. In this video I break down the three key components to having a powerful personal brand and what you can do to make sure you won't be left behind.
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Thanks again for watching! :-)

[@adamivy]

When it comes to building your brand what is the one thing you find the most difficult to do? Let me know as a reply to this comment.

[@vivedtheartist3750]

AdamIvy the most difficult thing for my brand is creating a niche

[@vicinitydynamoofficial9537]

See honestly all of them are difficult...but obviously we road is not easy 😋😋

[@toppieceproductions161]

Honestly, 2 & 3 right now. I've only been doing music production and beat making for about a year, maybe a little less. At this point, I'm still trying to figure out if my "product" is trash or not. I have a great support system at home, but its the strangers I really need input from. Actual critique of my works, not validation or the standard "🔥🔥" or "yo thats lit". Don't get me wrong, still puts a smile on my face to see those types of comments about my music, and i try and make sure to reply to as many if not all as possible. Do you have a strategy to push for something like getting someone to critique, thats not dm'ing a stranger and basically begging for it? Or, is that something that would come with more exposure? Thank you Adam for providing such valuable insights and advice. So much food for thought.

[@MarcuzoBeatz]

Sticking to one genre of music to create. Most top producers have a genre they're known for.

[@shongbrl]

Aiming for the right audience I GUESS.because i dont make music that is restricted to one style, its more experimental.

[@Simenotnes]

Went to Settings to set my playback speed back, but realised it was already at normal lol

[@sin_aesthetix]

I turned mine to 75% 😂 it sure helps soak in the info

[@geoffreybradshaw5404]

😂

[@iixmusic]

Lmao

[@KameronIWhite]

🤣

[@Jxotic631]

Rap god vibes

[@OfficialZeusMusic]

Δ Top: Who you are as a brand Corner: How others perceive your brand Corner: Audience

[@Drunkonjohnnywalker]

Hey man do you make music what’s your mission statement?

[@MissKrystlelive]

True story!

[@nwenvyy768]

do a video on how to be taken more seriously as a new artist please

[@JohanBakkeMusik]

Even if I'm not a new artist I would like to see that video! Repetition is never wrong and we are lots of old artists who still haven't made it outside of the home studio. I have dedicated 2019 to be the year when I follow the tips from KZbin and try to raise my following. It goes slowly forward...

[@nickpejic]

Make serious music

[@SUPERSCUMDK]

Make great content, be polite and know who and where you are in the business. Don't act like you are some big cannon if your music is recorded with a calculator and your videos are made for like 100 dollars. Although it is completely acceptable to cheat your potential listeners to believe, that you are a much larger name than in reality. When we are playing live shows we always try to be as fast as possible when getting on and off stage and if we only have 5 minutes of soundcheck, because the band before, took all our time, then we will only use 5 minutes. (and that's why you invest in your own soundguy... or girl.) Save all your money and use them right... And make people wear your T-shirt!

[@tsheposebothamusic]

one thing that can help is giving to your local community deposit before you can withdraw.

[@ThingsILikke]

Make money! Cash flow cures all

[@koukaur4304]

Just started out as a musician and realised I need to work a lot more on my brand and image. As an introvert it is hard to post stuff about yourself but I see how important it really is. Great vid as always!

[@daywil03]

We are in the same boat. Sometimes I feel akward when I see myself in the internet especially I don't really know who's got to comment in my platform.

[@MemzBeats]

Me too. I hate posting stuff about myself. and I hate people. LOL

[@ken2all]

It’s hard but it gets easier and feels more natural the more you do it.

[@GusWMusic]

To be honest, I've always evaded the center of attention in my life - and now I'm "supposed" to be in the middle of attention? That is very contradictory, so I wonder how things will turn out in my case.

[@MemzBeats]

@@GusWMusic i can relate :(

[@MzSoulll]

I usually put videos at 1.5x speed but I don't have to do that with your videos. It's refreshing. Lol

[@AC31-1]

Makes me feel like I’m going in the right way I have kind of started and learned that I’ve had to have all this by myself but I’ve never really fully understood it until this so thank you very much I can’t wait to grow more 🙏🏼💯

[@hibbzie7033]

I think I know who I am as a brand. I’m a regular kid who is bedroom producer and I want my brand to be perceived as real, not fake. I guess I’m unsure of who I want to be targeting.. thanks so much for this video Adam I honestly really appreciate you and I hope you can feel that little bit better knowing that your videos are helping yet another inspiring producer like myself!

[@Phosphor_Sco]

Did that work out for you by any chance? Been pushing for that “real and authentic” image myself and nobody in my area seems to care unless you’re throwing money about and rapping about fake shit

[@SweetScaleTV]

You're Adan in 2019 we musicians/ artist/ producer/ dj cant just be artist now.... we need to be CEO's, Marketers, Promoters and then some... Thanks for sharing

[@AnthonyMeyer]

Your content gets more and more succinct. All killer, no filler. I love it.

[@Billy_Lister]

Another great one. The pillar I struggle with most is self branding. I find myself inspired by a lot of different things and as an individual I'm pretty diverse. Selling that to an audience however is challenging. So Number 1 is for me!

[@ken2all]

Working on developing all 3 points of the trifecta currently with my band. Building confidence in who we are and building our story, creating a stronger presence to represent ourselves to others, and we’re in the process of figuring out who our target audience is and what they’re into.

[@Deeraydavid]

I'm very grateful for this post. honestly i never realized how important this is until now, i'm about to start off with the three steps before i carry on with my career. thank you very much.

[@locifer696]

Great stuff as always Adam, you’ve taught me so much in a short time and I’m already seeing the pay off when these strategies and the philosophy behind them are implemented! Thanks man top marks💯

[@lyphemuzik3924]

Got it!!! needed this!

[@Mattjki]

I'm glad you mentioned talking fast. I often speed up videos to get the most out of them in the shortest time possible. Before you mentioned it, I had to check if my playback speed was faster than normal! Great pace for my listening. Thanks!

[@AnotherMonster]

Another great video my dude. Even if you know this stuff it never hurts to get a reminder. You’re killing it

[@MissKrystlelive]

I agree! I'm an artist, but the little boost from Adam is always appreciated!

[@mq4702]

I am so glad you came up on my recommended videos! Great content!!

[@AphroLatinX]

The way you hook ppl into watching the video by starting it off with the perfect snippet is art

[@seanrawlinson5826]

Eyyy Love these Videos Man

[@isakbergstrom95]

Great video as always, you have helped me understand so much i the music industry within weeks. I'm struggle what name my brand should have and etc.. And i'm about to start a band/projekt so thats another thing than my personal brand. You are awesome Adam, so motivational and a true inspiration!

[@zacharysaunders2100]

For anyone else who was just as confused as I was about what a "brand" is, I realized it's just the perception or 'image' people have of you. What they see you as. Who they see you as. It used to be called 'image' but it's called now 'brand'. Brand in latin means to burn. The idea is that you 'brand' your 'image' into the minds of people. Brand strength is determined by how appealing but different your "brand/image" is. Who you're compared to and how you stand out. Phew I was confused for soooo long. Hopefully this helps someone else out there! good luck on your musical adventures! PS... thanks Adam Ivy for the video! Your triangle concept was great help!

[@RaymondKold]

I have all 3 but on a completely baby stage, need to work and develop them properly, and thanks to Adam I will and it will be awesome. Adam always giving the best advice for us to reach those dreams we have :)

[@OmniphonProductions]

Great observation about not appealing to everyone. I recently realized that social media forums for/about the type of music I make...discussing musicians who _aren't_ me with fellow musicians and fans...is actually a great way to build non-business relationships with like-minded individuals. Then, when the time comes to release my album, they will be more likely to check it out because they've come to know me as a _person._ Personality and familiarity (it turns out) are a huge part of branding...often even more than the product itself. Completely by accident, I realized that Point 2 and Point 3 can be accomplished in social media forums, allowing me to help others get to know _me_ in a comfortable environment _and_ allowing me to get to know _them_ at the same time.

[@JakeyBoyRaps]

all your content is put together really well helps so much thank you. and keep up the good work!

[@mateomusic5813]

LOVED THIS!

[@acecommodore8357]

Been flipping through many of your videos tonight. They are ALL great, but this one speaks to me the loudest. Thank you for helping us to figure all this out. 👍

[@AZODi]

This video is solid gold Adam, thanks so much for creating!

[@apathyarray5425]

Thank you Adam your videos have really helped me step up to the next level day #2 of being consistent and already getting results.

[@ELEMENTSTYLES]

You need all the elements to succeed. Another good one adam

[@Fercomusic]

Yeah Adam this fast communication is your brand's part and very unique! Thanks for your help!

[@Dojo619]

I love you man, I REALLY DO!

[@distefanolinonoka3567]

Brother thanks for your advice. It is helping me cz am an upcoming artist. Few professional musicians are doing this. Pls keep on! You have changed my life.

[@stephensoetan1330]

This really helped my view of music. I'd definitely improve

[@MissKrystlelive]

That's awesome :D

[@stevejobs7989]

I love your comments section more than your videos :D The positivity in here is high.... just people cheering others and telling their experience... Why can't people be like this everywhere

[@nicheronnie3860]

Steve Jobs Steve can u make macs cheaper And why is the new pc so expensive and monitor

[@ddobrsky]

Not bro, but can u come back and fix apple tho

[@Disinety]

okay i really needed this video

[@OLYSIUS]

Ever since I've been watching your videos they have taught me alot that I can put into my Brand development and grow slowly but surely

[@balanceaxiom6251]

Great video!! Need more of this!

[@AustinAlchemy]

"Consistency leads to trust"💯💯 Great video man! It's like you touched on, yes it's common sense, but it's such a needed reminder for so many. Common sense = simplify, and within the simplicity do we find that natural flow to life and what we love to do. Over complicating shit only leads to a hole in the wall lol.

[@vernplaysguitar]

So in summary, know yourself, know your audience, and be consistent/persistent

[@justdiamond1347]

@Adam Ivy, thank you for the helpful tips. I realize i need to work on all of the branding triangle, but especially 1 and 3.

[@candacebrooks8532]

This is was great info that i will apply in press/ marking when my promo team is pushing our next artist. thanks

[@acostamissael]

Your the man thanks for the video brother

[@SanaUchiha]

Thank you so much Adam 😊 you're really inspiring!

[@language_loom]

I didn't know what to do make my brand but thanks to you I got an idea where to start from so thanks

[@itsblessingk]

I think I’ve defo mastered the first step and almost the second. I think I’ve gotta work more on the third. Thanks bro, this was a gr at video! ❤

[@petromusic23]

Thank you for posting I don't think I've really taken the time to figure out what I want my brand to be about!!

[@luluchuikidsedutainmentmus5878]

Now we are working on No.3 the most! We recently found out who are those strangers so we are changing our direction! Adam, thank you so much for always making our way so clear! We will build our brand!

[@DeanLondonSwift]

As someone who makes content myself the first thing I noticed is the effort he put in to pull up plugins on logic pro so the background would be more interesting. It's the little things that make a video great :) good job adam

[@kristoZen]

Subscribed, THANKS ADAM!

[@johnvosper4774]

Thank you again Adam!

[@cadmean]

Great vid!! A lot of helpful information here 🙌🏽🙌🏽

[@jacobwolff6350]

Thanks Adam for lighting the fires and keeping us pushing forward! Great post and lots of quality info

[@MissKrystlelive]

I love it!

[@afrokenpunk]

Nice, I never thought of it like that

[@time_371]

Thanks for the great content adam

[@JamesonTank]

Love this vid. branding has been easier said than done for me. On it now

[@headfonic7750]

Love the video-- very individual friendly and whole lots to see!

[@TheSmokedKarma]

thank you for another great video as someone who is new to social media your information is very helpful.

[@dw0x]

Important video Adam! Have a good one 🌊

[@jarrecordings6117]

Great info on this channel, thank you for sharing your insights.

[@reneemcneil1584]

Love these videos!!! Thank you! :)

[@groundhog7871]

Alright then I try to improve in these 3 steps. Thanks really helpful Adam 👍🏼

[@datemonthyear]

helpful and timely. thanks, Adam!

[@bryaneyberg]

This video really got the wheels turning in my mind. I realized that it doesn’t matter so much what you do as it does that you do it consistently. One of my favorite jazz pianists, Bill Evans, always sounded like Bill Evans. He wasn’t trying to play rock n roll. And The Doors weren’t trying to be The Beatles. They had a razor sharp artistic vision and they always sounded like The Doors. This video made a huge light bulb go off in my head.

[@AllanGildea]

Thank you Adam, learning a lot from you. Best wishes.

[@classikunity1358]

Thanks a lot. This is great

[@XaneVidz]

ADAM bro I owe u alot dude. U changed my whole brand bro. People already hate it I'm a recovering addict who has overcome Soo much & fortunately stayed humble. My music is the best way to Kno me💯 but I still try to verbally paint picture

[@juanantoniomusic]

Thanks for sharing Adam! Your videos are always helpful!

[@adamivy]

My pleasure!

[@christopherellison7887]

Great video! This info really helps narrow the focus of what I should be putting out. I think the most difficult point of the triangle for me would be the third. I need to work on that...

[@TransverseAudio]

Hey Adam, what you said at 4:30 is a good point and one that I try to stick to in my videos. Problem is, many people criticize that I talk too fast 😅. Not wasting peoples time is extremely important when dealing with content that is consumed by an exponential amount of people. It all adds up. Thanks for the videos.

[@TheFuture2k12]

I'm just getting started on #1 lol. I'm a social media fast right now but I'm in creating content to build my brand in the process of this cause man I use to sit on social media confused as hell wondering my music wasn't getting any engagement. I'm absolutely glad I found this channel cause I would of still been stuck like chuck.

[@kurtbellow4414]

Thank you Adam! I think I have good value to some! Im working on Branding now! Your an awesome guy! Thanks so much for much need guidance! I have 2, need to work on my Branding!

[@J1hunnitL4E]

Very interesting video need to rewatch to take notes

[@feralg8952]

I'm enjoying this video - helpful, clear and relevant knowledge.

[@user-te6ch9ej4e]

I like paying attention to the way you've marketed yourself, well done!

[@rhocantsleep]

always visit this channel for info, great intro btw keep up the grind!

[@youtubestuff1317]

Damn this is great stuff. Once again!💯🙏🕶✌️ much love dogg

[@michaelstewart9510]

Yes I have all 3...but what I lack is what to do with all three and how to get the work done while maintaining the full time job. So all three sit in my pocket until someday comes. Or until someone notices that I have all three and takes a chance...love your videos thanks for sharing!

[@andrewsotomusic7063]

You inspire me! Thank you : )

[@santeriascott2565]

This guy is dropping knowledge bombs all over KZbin. Thank you!!!

[@thatomonareng9376]

Thanks for this content bro . . .

[@Thor-wu7ep]

Great Adam, thanks

[@rapperliftsbars]

Great content! Loved it. BTW, Content starts at 3.02 :D

[@muraofficial]

Great video!

[@sin_aesthetix]

When you said you can slow me down I turned playback to 75% and it helps so much

[@ACEtheNME]

This has given me such great insight on my current branding mistakes. Another great video, Adam.

[@adamivy]

Glad you enjoyed it!

[@JaaliCypher]

New viewer here and i just wanted to say you got some good content. Just wrote this formula on a piece of paper and im going to start figuring these things out. I've been making good music for a long time, good content, just no solid brand. I know what i represent thats why the content is always real but i feel like my fans and new viewers just don't truly understand what my brand represents. Time for a step in the right direction.

[@PeteBuchwald]

Thanks Adam. Interesting thoughts. I took the plunge with this soft of stuff as a producer/artist, with no direction, without resources. I did some stuff wisely, but made some mistakes as well. Now I'm looking to help a new artist launch their career, I want to think through how we should proceed. I was wondering how other people approached branding. So thanks for your thoughts!

[@krioso]

I am still working on all of them, and working a lot on myself recently and to my music crafting. I have a lot of different influences in my creations, just starting to focus more on the lyrics and on a regular song structure. I like your video. Once you shared a book about branding, i think there was a picture with boxing gloves on it, what's the name?

[@WorldWideMic]

Yeah I know what my brand represents. More working on the content right now and connecting it all together

[@sticky-bonesjackson1786]

Hey I'm only just getting familiar with these concepts! I'm trying to break the chains of slavery and run for freedom from the corporate big house. It's say I understand corner 1 & 2 and have no clue about corner 3 but I'll bloody get there!

[@phattimber9598]

Another great video..this time next year, yada yada... I hope to be where I wanna be. Freedom & Fulfillment

[@myasso2k]

well done!

[@vicinitydynamoofficial9537]

Aeyyyyyyyyyyyy cent percent true as always...love uu adam

[@skinnyorange3733]

I took notes on each of the three pillars. After the video, I made a list of what i had for each one and circled the most relevant in each section. It is much easier to visualize what I am doing now

[@martyhafermann938]

Good advice as usual. Thanks Adam!! Still building my triangle. Building in my brain, so far..while I work on finished product..while I run my drain business

[@Flatlinebeatz777]

thx for this helpful post...Q!

[@yaboijustin3000]

I won't lie, Adam, after you talked about how you talk fast, I started the video over at half speed and the results did not disappoint.

[@divinerascal]

Thank you Adam 🙏

[@adamivy]

My pleasure!

[@mikejc918]

Thanks for the game.