Musk’s X Sues Group Over Ad Boycott That Cost Billions

[@MonsterTurner1]

Musk: Free Market + Free Speech Also Musk: WAIT! Not like that!!!

[@guoliangzhong6376]

Qqqqqqqqqqqqqqqqqqqqq❤q❤❤❤ Qqqq❤qqq❤❤qq❤q❤qq❤qqq❤ qqq Qqqq Q we qqqqqqqq❤q we qqqqqqqqqqqqqqqqq❤qqqqqq❤❤w

[@Bladen1000]

You clearly know nothing about freedom of speech

[@pluntchgunster6156]

@@Bladen1000I know now that apparently free speech is highly limited and conservatives no longer like capitalism and the free market.

[@giganigga9624]

I finally understand free speech now. Free speech means Right wing get to make the rules

[@Patrick1985McMahon]

A bunch of elitists plotting to destroy a person's company is not a Free Market or free Speech.

[@kersplatte]

“Fuck off advertisers!” -musk

[@davidanalyst671]

that is not what elon was saying. go back and look at the context of what elon said.

[@GaganSingh-nx2yv]

​@@davidanalyst671I did . That's exactly what he said.

[@cdes68]

@@davidanalyst671 he said they can f**k off if not happy

[@maxmensch8910]

​@@davidanalyst671 "Don't advertise! (...) "If someone tries to blackmail me with advertising, blackmail me with money, go f*** yourself. Go! F***! Yourself! Is that clear? I hope it is. (...) That is how I feel. Don't advertise." The context was, that advertisers hurt Elon's fee-fees.

[@brankobelfranin8815]

@@davidanalyst671 Lol pucker up why don't you?

[@pebre79]

Since when have boycotts become illegal?

[@dimi3446]

When they become monopolized. It is under the collective boycott competition law.

[@bh2o]

@@dimi3446: he told advertisers to “f*ck off, I don’t need you…” enough said.

[@Delilah-zd3em]

⁠@@dimi3446genuine question. What do you mean by a monopolized boycott?

[@benu_bird]

@@dimi3446 Collective boycotts aren't monopolies. It's free speech-that same thing she is also bragging about in the same video. The Montgomery bus boycott in 1955 brought down segregation of public buses-the city of Montgomery tried to penalize people for doing it, but it failed. Boycott is a right to protest. Religious groups are known to do it to businesses who they disagree with. Goya was boycotted by many because of their CEOs politics. No one is owed anyone's money under capitalism-isn't that a system Musk swears by (until it stops going in his favor)? Maybe if X hadn't become such a dumpster fire, companies would be more willing to associate their brands with it. What major company wants to take a chance on their brand being advertised in the same space as neo-Nazi propaganda or conspiracy theories?

[@dimi3446]

@@bh2o yes he told that to individual advertisers. Not to groups of multinational corporations which is a big segment of the global economy that affects the future of a country.

[@skyak4493]

My recollection of the “boycott” was that Musk turned off all the content controls, and the resulting explosion of vulgar and violent tweets repulsed all of the big brand advertisers. The advertisers had a legitimate right to NOT pay to have their brand on a tweet that was insulting. These same companies fire employees if they say such things. I don’t know what the target of this lawsuit did but the billion dollars of adds pulled were the result of Elon’s actions and nothing else.

[@SomeDumbSpider]

Except that wasn't what happened? First of all, the claims here have no real basis and it's very obvious that it's outright fake given that, you know, people was and still do get banned for posting content that break rules and laws. The problem and why the lawsuit is happening is that there was allegedly an organized boycott and there are in fact laws that very well may have been broken. Why? Because imagine if you are a small store and then ALL providers of goods suddenly organize and decide to boycott you collectively. Now imagine the ways this can be abused, how it can be a way to control the market and maintain monopolies by simply choking out potential competitors. To be frank, as someone that works with Google ads and advertising, the boycott makes no sense, because if it was over "Ethics" as the group claims, they would have boycotted Faceook for example ages ago, given the repeated and famous problems that platform have that can actually be proven, unlike the ones against x/twitter that mainly came from journalists and extremely flawed "studies"

[@maxmensch8910]

​@@SomeDumbSpider "Because imagine if you are a small store and then ALL providers of goods suddenly organize and decide to boycott you collectively." So let's work with your example. You are the owner of a small store (Twitter) and offer a product, ads that you hang out at your billboards. Local companies , customers of yours, aren't happy that you got careless, and placed ads for a choclate bar next to large swastika graffiti. They cancel their ads after which you tell them that you don't want their money anyway and that they should go f*** themselves. You are telling me, that the government should force those local companies, former customers of yours to buy your product?

[@SomeDumbSpider]

​@@maxmensch8910 Except that wasn't what happened nor why Elon (and now rumble) was suing. Reread what I said, it is one thing for individual companies to choose to not advertise, another when an organization of companies go together to collectively boycott since that may go against the Sherman act. if you have paid attention, the organization of companies that organized the boycott now has disbanded, so obviously they themselves were *well aware* of what they were doing was not legal.

[@maxmensch8910]

​@@SomeDumbSpider "if you have paid attention, the organization of companies that organized the boycott now has disbanded" False. No organization or company that is named as defendant in the lawsuit has disbanded. "another when an organization of companies go together to collectively boycott since that may go against the Sherman act." Yeah, but the companies didn't boycott collectively. As the complaint itselfs says, some companies followed the *recommendation* by the World Federation of Advertisers but some didn't. Some even continued buying ads.

[@SomeDumbSpider]

@@maxmensch8910 From CNBC, "Advertising group suspends brand safety unit", this is what Elon and Rumble tried to sue.

[@PaulLembo]

Illegal? 😂

[@Patrick1985McMahon]

breach of contract is illegal. They had existing ad contracts and they pulled them illegally.

[@maxmensch8910]

@@Patrick1985McMahon Musk isn't even suing for a breach of contract. At no point are Musk's lawyers making the argument that the advertisers violated a contract. The word "contract" doesn't even appear once in the entire complaint.

[@Patrick1985McMahon]

@@maxmensch8910 the main point in the lawsuit is that it's an antitrust lawsuit. They will bring up the breach of contract in the lawsuit. They pointed out that it is an "illegal boycott spearheaded by a WFA initiative called the Global Alliance for Responsible Media (GARM)" The terms in the contracts will be put into question.

[@maxmensch8910]

@@Patrick1985McMahon "They will bring up the breach of contract in the lawsuit." But they didn't in their - really long complaint - which makes me wonder, where did you get the idea from that there was an "illegal breach of contract" in the first place?

[@Je-suis-pauvre]

He told the advertising companies to f off 😅

[@DaretoExplore]

Elon is bold to put himself on trial. That’s sure to blow up in his face. Why would he think companies are legally required to advertise with him?

[@SpaceTravel1776]

He doesn’t and he’s not trying to get them to advertise. He’s suing this trade group for anti-competitive behavior, think big oil conspiring to raise oil prices by sabotaging a competitor who was selling cheap oil.

[@Naedlus]

@@SpaceTravel1776 Yeah, really going to look good in court when they start showing Elon's shouting "go eff yourselves" and happily commenting on white supremacist posters about his support for their actions. This is just going to wind up showing how the current "conservative" movement is just a bunch of whiners crying about how they aren't haven't their butts kissed.

[@bh2o]

@@SpaceTravel1776: He told them to “f*ck off.” End of story.

[@benu_bird]

@@SpaceTravel1776 They aren't trying to price fix. They are deciding as a group that they don't want to advertise (and spend their money) on X. Other groups (especially religious ones), do it all the time to businesses. It's an exercise of free speech. Isn't that what this CEO just said X is all about? And big oil conspires constantly to fix prices-ever heard of OPEC?

[@SpaceTravel1776]

@@benu_birdOPEC would be illegal if it were American oil companies. Religious groups aren’t companies and they aren’t competing in a business market: It’s not a free speech issue, it’s about companies conspiring to remove choice from consumers. That is illegal in the United States.

[@mikev324]

Since when are advertiser obligated to advertise on X? It's their free choice where they put there ad money or not.

[@Bladen1000]

No but if they control 90% of advertisements that’s where the problem is

[@cliptomaniac2562]

@@Bladen1000what problem? Why would advertisers not have the right to boycott?

[@giganigga9624]

@@Bladen1000ok and what about X pushing racist post on my feed all the time ? I’m tired of seeing racist lonely edgelords on my feed

[@Bladen1000]

@@cliptomaniac2562 the advertisement company owns 90% of the industry. It’s a attack on free speech because they get to deem what speech is. Plus it’s a monopoly I thought people were against that.

[@Patrick1985McMahon]

They had existing ad contracts prior to Elon's acquisition. This was put into the evaluation of the acquisition of twitter. These companies are in breach of contract and will be sued. They will be sued for more than what the contract was due to the evidence that these contracts where not intended for real clients and thus the evaluation of Twitter was falsified to increase it's value for the acquisition. Making Elon have to pay a much higher price for a company that had fake returns. He has a lot of people he can sue over this and justly.

[@Will-p5j]

If you advertise on X - I will shop elsewhere

[@VentoRacing1]

Elon Musk in suffering from the same mental illness that has afflicted his father for years. It is sad to see him destroying everything he has helped to build. He needs to seek professional treatment before he completely destroys it all taking billion of investor money down with him.

[@geelangfordo3272]

There is no treatment for narcissistic personality disorder.

[@standingoffthecorner]

didn't he tell his advertiser's to "fuck off" if they didn't like how he moderated the platform? lol.

[@cellinacell]

There's a good reason for boycotting twitter

[@felipenachmanowicz9393]

lol, I don't think they can scare them with nonsensical lawsuits. They're corporations with lawyers..... "mama free speech"

[@Patrick1985McMahon]

He is suing them for breach of contract. He will win. You can't just pull out of a contract.

[@ThatBugBehindYou]

They just disbanded, womp womp

[@maxmensch8910]

@@Patrick1985McMahon Actually you can. People pull out of contracts every day.

[@maxmensch8910]

@@ThatBugBehindYou None of the defendants named in Musk's lawsuit disbanded.

[@Patrick1985McMahon]

​@@maxmensch8910 thats only if there's a component of the contract that permits it under very limited situations. You can't pull out of any contract you want at any time.

[@pghurd3340]

Elon "Give me your money, or I'll sue you." Musk 😆😆😆🤡

[@Bladen1000]

Your the clown feller

[@Patrick1985McMahon]

They have an existing ad contract and they pulled out of the contract thus breach of contract. These contracts existed prior to him buying the company and is part of the evaluation of the buy. With all these contracts being breached he can sue all of them for a lot. He will win as you can't just pull out of these ad contracts.

[@Je-suis-pauvre]

​@@Patrick1985McMahonhe told them to f off

[@brucesmith6007]

@@pghurd3340the advertising cartel "we dont care about free speech, we like fbi telling twitter what to ban. So lets destroy x and let all the employees lose their jobs" that is extortion and antitrust violations.

[@PatrickWDunne]

Go away, advertisers! You can't blackmail me with money! Wait no, come back! I'm going to sue you if you leave!

[@Bladen1000]

That’s not why he’s sueing them, maybe stop with the hatred for the guy and actually try to understand what is happening

[@cliptomaniac2562]

@@Bladen1000explain please

[@giganigga9624]

@@Bladen1000 this whole thing makes Elon look like a giant idiot holy shit

[@MonsterTurner1]

Hilarious

[@felipenachmanowicz9393]

Anti competitive behavior..... but I mean........... who exactly is competing with X?

[@Bladen1000]

Any other social media company

[@GaganSingh-nx2yv]

​@@Bladen1000 which one?! I checked the names of advertisers mentioned and they don't have any social media company.

[@felipenachmanowicz9393]

@@Bladen1000 brother, you're smoking expired shit. They're not suing other social media companies.

[@Bladen1000]

@@GaganSingh-nx2yv coke I believe is one captain Morgan too I believe. Look up GARM I thnk that’s one of them

[@sheikhakbar2067]

We're all here to make fun of Elon Musk and his fanboys in the comments! Elon Musk is the incarnation of Elizabeth Holmes, except, as the feminists say, we live in a patriarchy, where Holmes went to prison for grifting, and Musk stayed to make billions out of his grifting!

[@gorkembaydar]

It’s the WFA, World Federation of Advertisers. Since Bloomberg doesn’t appear to be interested to disclose who’s being sued 💁‍♂️

[@majabacic7470]

Bravo Linda, bravo X, mito i korupciju treba izbrisati s lica zemlje u začetku

[@TheresaEssid]

Just like his buddy, Trump, looking for loopholes to Garner wealth 🤑 poor boy.

[@MinetteSwart-u7y]

Elon is right. Hope he wins!

[@Ixcotv715]

Maybe the nazis and comunists shouldn't have free speech Elon 🤗

[@santostv.]

😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[@godblessusa2724]

I hope Elon Musk win this lawsuit and let justice serve

[@kbram7363]

hahaha.

[@mauraece]

The Global Alliance for Responsible Media is 'discontinuing' after Elon Musk's X filed an antitrust lawsuit against it. Y’all folded in one day. 😂😂😂

[@maxmensch8910]

Why waste money on that frivolous lawsuit?

[@RodCope-vk5sd]

Non-profit cgroup cannot get into trade boycotts illegal

[@maxmensch8910]

This is not a "trade boycott"

[@betudidnt]

Oh well they shouldn't spread fase information

[@Bladen1000]

What they deem false info, but who checks the fact checkers.

[@GaganSingh-nx2yv]

​@@Bladen1000advertisers have their fact checker they rely on.

[@Bladen1000]

@@GaganSingh-nx2yv but how do you know if there not lying?

[@lotli83]

This gonna be entertaining...a lawsuit determining whether boycotts are legal or illegal🫣🫣

[@brucesmith6007]

No. It is about an monopoly organization using slander to alter the marketplace