My Best Friend on the Trail

Meet your new best friend on the trail.
Learn more at: www.trekbikes.com/fuel-exe/
Produced by IFHT Films: ifhtfilms.com
Follow us: / ifhtfilms
Support us by buying a shirt, stickers & more: mahalomydude.com
Check out our mountain bike channel: / mahalomydude
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Directed by Matt Dennison
Written by Jason Lucas, David Wiggins, and Matt Dennison
Director of Photography Byron Kopman
STARRING
Julian Nelson as Ian
Jason Lucas as Rider
CREW
Cable Camera & Drone Operator: Liam Mullany
1st AC: Kelvin Wong
Production Designer: Brooke Taylor
Sound Mixer: Tim Kubinga
Hair + Makeup: Kiera Castro
Producers: David Wiggins and Jason Lucas
Production Assistants: Kelsey Toevs, Lucas Thompson, Pat Neal
Gaffer: Josh Alcoff
Key Grip: Andrew Shirley
G&E Swing: Nick Talliefer
G&E Swing: Sepehr Mabob
Production Coordinator: Dan Gaud
POST PRODUCTION
Editor: David Wiggins
Sound Designer: Charlie Hernández
Colourist: David Tomiak

[@ifhtfilms]

Beware of Telegram scams! There are no prizes associated with this video.

[@dron_shaolin]

I have been already faced it, hopefully without any problems. If you want I can provide you with screenshots

[@horusgarcia1]

I got one too. I gave them my information but not my money. What do I do?

[@dron_shaolin]

@@horusgarcia1 I didn’t give them anything, but it’s a good idea at least change your password for google account or to other accounts (I don’t know what info you gave to those bastards), so careful mate

[@glowerpower]

Where's my damn prize Matt!? Haha

[@stacybuchkowsky6376]

Free air just breathe

[@Don-Michael]

No cap, IFHT has been Trek's best investment ever.

[@escapegravitymedia]

w low key fire fr bruw no cap 😂

[@siglinde_raw199]

Absolutely next level! You killed it again, guys.

[@pockets.the.coyote]

There aren't many ads I go out of my way to watch, but you've certainly made a majority of them. Gonna bring motor boy onto the pod? It would neat to hear from other sides of the teams you assemble and get more BTS info 🤙

[@ifhtfilms]

For the record, we did bring him on our podcast > kzbin.info/www/bejne/nmmcYpqobb1mhLc

[@pockets.the.coyote]

@@ifhtfilms Yes! And what a wonderful guest he was!

[@ybraiders549]

The idea that you humanize E-bike makes it more friendly and reachable for a rider, while toning down the negative aspect... This is genius, great job guys!

[@NoMatterDesign]

You have Bobo to glorify the negatives... lol

[@Collegealgebra17]

yeah i agree. this made me wanna really get a e bike now. especially this brand!!!

[@theflaviomx]

This was such a good idea! So creative the way the assist is advertised!

[@OutOfThisVan]

Best ad that didn't even seem like an ad at first. The quality, script, and lighting was *chefs kiss*

[@deesnuts5960]

Yo this is genius! The script, video quality, acting, scenery. That's some high quality videography love it

[@frankthetankricard]

Yo half the script is shit, at least that's what I thought. For the rest I'm with you. Just claims like swift, agile and ninja on the trail is a bit weird when the same geometry exists at nearly half the weight. I think ebikes are very appealing as a great all rounder due to the extended range and climbing capabilities they provide. That can unlock places you might not go to otherwise. But the script made it sound like it's not even slightly compromised on the downhills which leaves a bad taste in my mouth. The video production however is as great as usual from IFHT.

[@ifhtfilms]

@@frankthetankricard You should try one 😉

[@jhdiscordmemes8073]

​@@frankthetankricard boomer alert ⚠️

[@the30Amechanic]

@@frankthetankricard you’re weird. Learn how to express yourself buddy

[@frankthetankricard]

@@ifhtfilms I tried a few ebikes and this is how I feel. Haven't tried this specific model.

[@ryanautomator5760]

This would make Dave smile. He built some amazing trails for us all. Thx Dave we love you man!

[@yoondaman316]

You guys have been cracking me up for 10 years, and this last video is no exception. Thank you!

[@ifhtfilms]

Glad you enjoyed it!

[@handsformaps3973]

Absolutely hilarious. I want one

[@montysJOURNEY]

That's by far the best e-bike commercial I've ever seen! 🚀😅

[@tiredgiraffe]

THIS is genius marketing. Fantastic storytelling, you know its a good ad when you don't even realize its an ad until halfway into the video. Take a bow guys.

[@ifhtfilms]

🙏 thanks!

[@Calluminthewild]

I've never been so happy to watch an advert

[@Oxford322]

Honestly this guy could be a star ! Fantastic acting and that face ?!! Yep !

[@bangaloretrailrider2472]

Wow, this absolutely got me. First minute it didnt click know IFHT's takes on mountain biking. But then it hit..

[@bossdude911]

Hands down the absolute best e-bike content I’ve ever seen, period. Well done guys!

[@ktmkai]

Amazing work as always guys! you seriously blew it out the park with this one😂👍

[@deepakralph]

You all are amazingly creative with your videos and ads. You give them human touch. From the first video on your channel to this, it's an evolution you have captured. Thank you.

[@frontierfishingwithryanmac1981]

This video is SPOT ON!! Awesome concept and edit!! Kudos to the crew that put this one together!!

[@jerryspeedbumps512]

Top notch output! Something to aspire to.

[@KokoPidrillaYo]

Excellent video! Great job guys!

[@ravennexusmh]

hands down best ebike advert ever

[@Petrstuka]

you nailed it! most epic ad I´ve ever seen!

[@SimonBauer7]

it is crazy how far we have come. from the bosch gen 1 motors with parts of the motor hanging below the bb to the yamaha pw with it being the bb to now not even being able to notice it. ofcourse they are less powerful but still an insane evolution.

[@eldorado17427]

Great as always!

[@kobanpavitt3506]

How long did it take you guys to come up with this idea, it’s amazing and I sure wouldn’t of myself Keep up the have work

[@NicolasMeunier]

Great video as always! Neat idea... and everything looks so crisp! From the forest to the bike and clothing looks.

[@kazmiercuk4164]

Genius, next level, just right. Amazing

[@RobinNoah]

quality of production is epic ❤

[@Nikica358]

Wow so creative ! beautiful

[@TrobDH907]

absolutely killed it on this one

[@roshanvpinto]

The Only place on KZbin, I love watching bike Ads. Great Job guys!

[@charliehicks2554]

So original. Great job!

[@robygoncalves4348]

Great Video guys. Really enjoyed it

[@scotb7352]

This is amazing! I didn't realize til the end he was playing the "battery". 😂

[@diogojorge51]

I think he is playing the hole bike, not just the battery

[@georgeandrew8388]

Enough with the spoiler alerts! The both of you!

[@scotb7352]

Then don't read the comments right away before watching or finishing the video ...

[@georgeandrew8388]

@@scotb7352 I was joking…….

[@thomasgrootenboer]

Brilliant video guys!!

[@ososdechengdu]

Another trek ad! Well done gentlemen. Great production.

[@DeadpoolTesla]

Perfect!

[@monkarda7938]

Absolutely the best promo video ive ever seen

[@torw4rd398]

Great Work

[@lukas-hs2ks]

Really amazing work

[@JessFindlayPhoto]

Such an awesome concept!

[@milanb.6022]

I was half way thru the video before i went OMG! He is the bike! Well played you guys!

[@Jacob99174]

Wow, this is very well done!

[@Biggs427]

I literally put an ad in my "must watch later" playlist! A job well done guys!

[@floriantartarotti2878]

well done!! You can watch this ad as an entertainment!🤙

[@marcianodemidof7135]

I love this. 😌 Happy riding everybody ✌🏾.

[@oliverwheatley7748]

This is amazing, took me a while to realise this was an advert. Top class cinematography

[@KaiSteinbach]

Wonderful video. From that idea, to all the stunning scenary ... and every second is glooming with love for our sport.

[@diogofmonteiro]

This is so good!

[@benboruvka]

O my. Ur most talented filmmaker ever

[@jaredpowers7605]

This was good, really good👌.

[@drewsfarmhouse]

damn, well done Jason.

[@pace_tracker]

That is just so brilliant 🤙🏼🤙🏼🤙🏼

[@daltonknapton]

You guys creativity never ceases to amaze. Where do i get me my own trail assistant?

[@watumutiz]

This is such a BRILLIANT AD!! 👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👌🏾👌🏾👌🏾

[@TodesKnecht]

Amazing spot. Now I want one.

[@thecyclingking8830]

Wow.. Awesome presentation 😍😍 I love it

[@ConnorStefPhoto]

God level video guys!

[@kyussreinhard707]

That's the single best 'ad' I have ever seen!

[@stokt_digital]

God damnnn! This is so goood!

[@SuperGee75]

and THIS is how all adverts should be made!!!!! 🤩🤩🤩

[@g3gg634]

This was great!

[@rickbiessman6084]

Funny how this video is a mockumentary and viable commercial at the same time. Not posted on the manufacturer’s channel but a third party channel. I’m embarrassed to admit it but it almost made me change my mind about riding e bikes. Brilliant!

[@christianguerra8976]

IFHT UPLOADED LETS GOOOOO

[@mtbslayer5506]

Such a good concept for an ad

[@guillaumemilette3869]

Wow guys you nailed it!

[@JakebMiller]

Brilliant!!

[@blakeweber4962]

This was funny! What a great idea.

[@battlegoatracing]

Amazing!!! You guys do incredible work. Now if only Trek made Ian in XS, the world would be perfect.

[@robinson4470]

Yes!

[@jjcaron4381]

why was this so wholesome?❤❤

[@benjamin_the.adventurer]

This was so freaking good!!! BROOOOOO🔥🔥🔥🔥

[@SManime8138]

Amazing

[@iddinshah83]

Holy crap this was sooooo good!

[@cwmotovlogs5929]

Best video ever!

[@AndyTEire1]

Yeah... took me a minute! :) Well done, This is great.

[@christianpeters6579]

I’m gonna pick one up from the shelter, thanks guys!

[@ryanautomator5760]

Ha

[@brekdakbanchamek6454]

This is Just Pure Creativity Content from IFHT FILMS Like This is Dope af and Elegant too!

[@BlacqueJacqueShellacque_]

I tried an e-mtb once. It was the most horrible experience of my life. I had to ride 3x as far to get the same amount of exercise. 3x as far meant 3x as many trails, and then I had 3x as much fun. Who likes to have fun? Fun sucks.

[@bensun432]

Perfect again

[@garrettwider45]

insane !!!!!

[@Quadcoreful]

Very good job.

[@gregmossed]

Freakin' excellent

[@carlosguerrero332]

Epic, missed the content

[@mahann.s]

This has got to be the best ad for a bike I've ever seen! 🤣😍

[@ranger007711]

Two thumbs up!!! 👍👍

[@05GDF]

This is legendary 🙌 🤣🤣🔥🔥🔥

[@FJ-xz7yy]

Ad of the Year

[@brendan1]

How to make advertisements enjoyable to watch. This and the How to be a Mountain Biker ads (my favourite) are great!

[@LoamReaper]

Classic!

[@bonedocridesemtb5794]

This is hilarious! 2 thumbs up

[@lazer6663]

the greatest ad for a bike the world has ever seen

[@eucalyptus101]

Brilliant! Only IFHT could pull that off. Great video... I mean ad. :)

[@tightproduction]

I love the idea! Had it myself actually haha! But i would never execute it as perfect as you guys done! Epic 🤙

[@mtb-bike]

This is awesome!! Best commercial since "How to buy a mountain bike". Congrats!!

[@cosmopus]

Awesome

[@kevinkunst4822]

fire!

[@seniormysterioso7552]

So good. So funny.