My favorite way to overcome sales objections

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@user-nj1zu2nf1x]

"It cost too much and I don't have the money"

[@Heeect00rrr]

Usually it's an excuse but if they really don't, then just move on man. It's a numbers game

[@robertknox4018]

Payment plans?

[@ccastro416]

Not enough value built

[@fantazephir5597]

Depending on what you are selling/offering. I would let them refer clients so they could earn what they couldn’t afford. (In my biz this works)

[@things_and_such8566]

It depends, if it's the right product people will find the money. When I worked in B2B sales I realised when potential clients gave me that come back, I knew I hadn't convinced them yet...... However there are occasions when money is an issue, and if your pricing is firm with no movement they aren't your customer

[@change_your_stars3262]

It's like finding a glitch in Matrix...

[@shumatsuopost]

Great stuff! Using your time wisely would be very beneficial for the future.

[@TrueWealthFinancial]

Excellent thoughts!

[@mdougf]

Love this! Thanks for sharing

[@MikeyG_ROC]

Nice using this tomorrow

[@olalekanoyinlusi2083]

Thanks

[@ashrafharis3040]

Basically trying to find they the objection is a real one or not before tackling it

[@Idabbleindabs]

Thanks.

[@Qballblack]

🔥

[@stephen_harvey]

Well said...

[@DragonBellyTravels]

Love it!🎉

[@IAmTatianaSmith]

this is great

[@Dafuqbro69]

“I’m good with what I have.”

[@MrPOSHOMAN]

"then why are we having this conversation? Stop wasting my time" 😂

[@adebareonipede]

God bless you Hormozi

[@kj475]

My answer would be, in a hypothetical world, only one thing prevents me from saying yes.

[@bszphoto]

What about when they say I need to think about it

[@jakemiller1831]

Ask them whether they need to think about the time money or product

[@MuhammadIbrahim-vi1kn]

"Of course you need to think about it, like every smart person would. If you have 5 minutes let me give you the details you need to make an informed decision whaddoyou say?"

[@zayyantariq298]

Bro they don't need time they just need right information and the only one you're who gave them so then asked them sir/ma'am what kinda info you want because I'm here for you and I'm the only person who have that info for you

[@Valuvalor]

*You literally only have one thing to not get the sale* “In a hypothetical world where that didn’t exist would you say yes?” “Yes” “Cool let’s figure out how to get you X done” “Cool Let’s figure out what would we need to do so your wife wouldn’t be worried about it”

[@barelytrine]

I love these clips, they teach me salesman tactics and how to say no to them😁

[@malehlohonolo8463]

😂😂

[@justintaylor7578]

This comment let’s me know even if I was giving you literal gold you would still say no because “salesman bad” you realize salesman provide a service but also solve issues you may not be able to overcome yourself.

[@barelytrine]

@Justin Taylor no thank you. Not interested.

[@dillonedwards6157]

​@makingcoolstuff8728 Dog your name is making cool stuff. If you are making cool stuff that implies that you or someone else is selling since money needs to be made to make it. Meaning that you are going to be hiring or becoming the very thing you hate.

[@raulzavala4546]

Only one of the thousands, no worries lol

[@MrAngeles89]

💯💯

[@ProofOfWorkFitness]

I use this to close my first online sale when the person said they wanted to wait until January

[@LucasAlmeidaMarketing]

How do you convince the person?

[@ProofOfWorkFitness]

@@LucasAlmeidaMarketing The person was worried about a hypothetical situation so when he actually thought about it he realized there was no benefit in waiting. A lot of times people have been making excuses and wanting to make a change for months before they ever reach out so sometimes you have to help them commit.

[@digimuz01]

What would you answer if someone just said, ‘I have no way to make the money work’ ? Even if you know they have the money?

[@guinwhite]

At that point you either help them address the money issue...OR you make the decision to cut them loose because they clearly have other priorities. It seems like if they're throwing up an argument like this, then even if you're able to overcome it, there will probably be another objection (and another one...ad nauseum). The great thing with the tactic Alex is sharing in the video is that you'll know whether it actually IS just the money or not.

[@goolegsekjgas3118]

Someone did this to me, wow I can't believe that. Sales is really powerful

[@Heeect00rrr]

You always talk about objection handling, but how about ball handling?

[@animatedinnovation]

💪

[@alexandroskoliousis975]

What if there are 5 problems

[@guinwhite]

Then there'll be endless ones. Thank them and move on.

[@TateTheTalisman]

where does Alex learn this stuff??

[@nathanp.6739]

Probably quite a bit from experience

[@itlaire6873]

By doing this stuff

[@darrenmania4039]

Smashing gym and experience

[@juliuspreloznik7236]

experience and 7 figures worth masterminds, mentorships and networking

[@zayyantariq298]

Read his 100million dollars offer book

[@JoeM370]

This is truly unique material. I read a similar book that was a turning point in my intellectual journey. "Rising From Within: Unlocking Your Innate Power to Conquer Adversity" by Vincent Starling

[@provenpowercycles]

So in a hypothetical world, if you wife didnt exist, would you say yes? 😅 Just a joke. Dont get too butthurt people.

[@krzysztofbroda5376]

Closing someone sounds oddly sexual

[@TooTRUEtoBeG00D]

I think they say yes because they want you to stop bothering them. Alex i start to dislike you.

[@trooney71]

The problem with that method is that we don't live in a 'hypothetical world'. Trumped up used car salesman. Probably doesn't give a shit if the person can't afford it & is making excuses to escape embarrassment.

[@nathanbarnier]

That's a wild assumption. Considering the amount of genuine helpful content he puts out to 99% of his audience who aren't even his target market... I'd guess he cares

[@Outrack]

Do you feel better now that you’ve met your obtuse internet comment quota for the day?

[@schwarzmann1]

This guy is worth over $100 Million he'd need to have sold a lot of cars to amass that