My Fujifilm GFX100 Mistake

[@NotAnotherChannel_Channel]

That’s why I would never, ever test drive a Ferrari.

[@PeteCocoPhoto]

haha this is a perfect comparison!

[@RaistlinMaj]

I've shared that opinion since I joined the gfx 4 years ago. The resolution is nice, but the files, the latitud on editing is what blew me away (and still does). Now, try the gf110mm f2, that is BY FAR the best lens currently available on a camera. I just tell people, you just need to get the camera just for that lens.

[@PeteCocoPhoto]

I was already thinking about that lens 😂

[@jukeboxjohnnie]

people say that, but ive got the 110 and 45-100, I cant see any difference perhaps I have a great sample, I prefer to use the zoom

[@nelsonclub7722]

As a wedding and portrait photographer - I am almost inclined to agree - but used wide open on a full length portraits you get horrible potatoes or apples - close up it is the bomb - Mamiya RZ 180 was probably the best lens on a camera ever - the issues with digital are ongoing

[@davidpalermo4695]

Welcome to the GFX world Pete! I’ve just ordered my 3rd GFX. It arrives this week!

[@PeteCocoPhoto]

Awesome!

[@alanplatt888]

I have the X-T5 and now a GFX 50S II. The dynamic range makes editing a joy to see the results. Crop crop & crop…………The XT is far more versatile but to edit a GFX image is a pleasure when I get it right. Thanks for your insight.

[@PeteCocoPhoto]

Couldn't agree more! Thanks for watching and sharing.

[@MichaelFrederickPhoto]

Alan, what style do you shoot that adding the GFX added value to you?

[@alanplatt888]

@@MichaelFrederickPhoto For my landscapes, portraits and studio work, the value it has added for me, is an experience in pleasure. Images are a delight to edit. More dynamic range, better colour, sharper.......( I have a FF Leica M10 as well ) For me the GFX image quality knocks it out of the ball park. Action and zoom work the X-T5 is plenty good enough.

[@MichaelFrederickPhoto]

@@alanplatt888 I have a R6 with Sigma 40/105 as my main portrait/headshot combo. I have a X-H2 for landscape and personal project portrait/model work. I have my 1st client shoot with the XH2 tomorrow, we are wanting that more film like look.

[@MichaelFrederickPhoto]

Sorry meant to add, the GFX has my attn for the same reasons you stated. There is something different to their look and can make your images stand out. I would love to adapt my 40/1-5 to a GFX, there is another YT’r who shares experience adapting EF glass to his 100S and works great, he found the Sigma 85 1.4 was better than the 80 1.7 for AF.

[@Iamtongue]

once you try teh GFX system it's hard to go back to APSC!

[@oregonduc]

GAS is spreading XD

[@PeteCocoPhoto]

Now I know 😂😩

[@outwestjim]

Great video Pete! I couldn’t agree more about the ‘magic’ of the GFX100 for headshots. I went from full frame Nikon, the difference would make it hard to go back. Try out the tilting EV adapter and the 110 lens, they’re amazing. You can adapt non-mirrorless Nikon and Canon lenses to the GFX, some of them work really well.

[@PeteCocoPhoto]

Thank you! I didn't realize they made an adaptor for Canon lenses, that's awesome!

[@MichaelFrederickPhoto]

What size files do you deliver to clients? Some intranets have file size caps for business use.

[@PeteCocoPhoto]

@@MichaelFrederickPhoto Generally jpegs around 3000px on the long edge but sometimes a bit larger

[@elijahcho]

Wow, I saw what you meant with the example photos you showed. There really is a 3D pop unlike any apsc or full frame photo I've seen. Great video. I also appreciated the other upload with you sharing a work day at the gym. Great content all around!

[@PeteCocoPhoto]

Thanks! Glad you are digging the vids. 🙏

[@RedShiftedDollar]

If you deliver pizzas for a living you can easily spend 20,000 on the vehicle you use as a tool to perform your job. If you spend a serious amount of your life taking and editing photos, you should buy the best equipment available because you only get one journey and a few thousand or tens of thousands relative to your lifetime earnings and value is a drop in the bucket.

[@jaapkamstra9343]

Yeah: It's tempting! For my kind of shooting it's great to be small and discrete. But I really love the colours and the dynamic range of medium format. And they have some awesome glass for gfx.

[@PeteCocoPhoto]

Eventually, I want to get a GFX but I still have not done it yet. Just waiting for the right time to jump in!

[@markusbolliger1527]

Very informative indeed! If only I had the money 😵‍💫

[@PeteCocoPhoto]

I still think it's great in 2025

[@mohdnorazmil]

I've been using my GFX100s for ~11 months now. It reignite my love for camera. My R5 sits in my dry cabinet now all the time, just could not sell it though due to the 28-70 f2 glass which I adore. GFX100s blew my mind away with the image quality, details and the DR. Only slacking was the autofocus. Can't wait for the GFX100 replacement.

[@PeteCocoPhoto]

Yep, me too. Whatever replaces it will be amazing.

[@Jennifer_Prentice]

You could always try out one of there 50 MP versions.. I own a 50S and love mine.. I do not think the 50S versions have IBIS so that could be a deal breaker for you.. But I find less of larger pixels covering the sensor tends to be a more smoother natural look.. I also got the S because I shoot old film cameras too and I just love the dials on mine :). Again like you said sometimes just feeling at home with a camera and enjoying the over all use and feel of the camera is just as important factors to some of us :).

[@PeteCocoPhoto]

Nice. I definitely want to thry the 50S out too.

[@PeteCocoPhoto]

@mipmipmipmipmip interesting

[@GaryMcIntyrePhotographer]

I understand your sentiments exactly Pete. Great video!

[@PeteCocoPhoto]

Glad you enjoyed it!

[@jesseyules]

Fuji’s tilting viewfinder is so great.

[@jakubstrumillo]

The good is easy to get used to, the great is easier to fall in love with.

[@PeteCocoPhoto]

So true. Well, if they keep sending me stuff to try out it keeps my GAS in check LOL

[@bsmukler]

I remember being wowed by the articles about the development of the EVF used on the GFX50S and then the GFX100. CineD’s videos (Birth of a Camera:Fujifilm GFX 100) were fascinating as well. You could tell that both products were the passion projects of key people at Fujifilm. The independent framework of the GFX 100 IBIS system was particularly ingenious. I hope the GFX 100 replacement keeps some of the over-the-top features, including a great EVF, and that the buttons and dials receive an upgrade (larger and more positive feeling).

[@PeteCocoPhoto]

Good point regarding the dials. The front and rear command dials are too small and easy to click. They firmed them up on the XT5 so I would imaging the new 100 will also have a big improvement here.

[@bsmukler]

I hope so!

[@yohannsphotographyvideogra9542]

I am waiting on the new Fuji 100sii saving my money and exited to move out of the full frame market

[@PeteCocoPhoto]

Me too. Just waiting for the right moment

[@strippedlist]

In medium format you should use 3 times the shutter speed of focal lenght , like for 50 mm you use 1/100 , in MF you should use 1/150 minimum..and the next GFX might be 150mp!

[@PeteCocoPhoto]

Thanks for the tip! I’m even more glad for the ibis now lol

[@user-sk4dv4kn2m]

Lovely commentry. I have a technical question i haven't seen addressed anywhere. Our eyes are seperated by ~60/70mm, and light and shapes will be different from these perspectives. Does the larger front element of MF replicate some of this subtly for close up objects, does this eplain some of the image differences not seen in test chart stuff? I am not a camera expert, but interested in photograph and had a physics background. Maybe a silly question, but interested

[@PeteCocoPhoto]

Thank you! This is a very interesting question to which I do not know the answer. An interesting theory though! The basic idea is that larger sensors capture more detail.

[@phelix920]

👏🏾👍🏾📸💪🏾And that my friend is why I upgraded to the GFX 100 S last year. Phelix

[@PeteCocoPhoto]

I'm getting a 50s II to try today!

[@albertfetch3503]

I’m hoping there will be one coming down the pipe with bit better video specs. My R6/Atomos has been okay but if the video was a little lass noisy, downsampled, and allowed up to 60p it would give an outstanding falloff.

[@PeteCocoPhoto]

I would imagine they are going to make it pretty insane, especially for 10K!

[@formerpilot]

Great review. I have an X-T4 and love it. Can't afford the GFX format, sadly.

[@PeteCocoPhoto]

Thanks! XT4 is an awesome camera. The GFX is crazy good, but it's really not something you can carry with you on the daily.

[@robertowen-jones443]

I bought my GFX100 on release… and I have been extremely satisfied, and will buy the new model on release as well. No going back!

[@PeteCocoPhoto]

I'm gonna see how long Fuji will let me hold on to it before sending it back haha

[@robertowen-jones443]

@@PeteCocoPhoto well the replacement should be announced in September, and hopefully on sale soon after… so try to hold on until then!

[@pawpaw324]

I have a XH2 and 50S II. Not quite the 100 or 100s. But, I have nothing to complain about.

[@PeteCocoPhoto]

I wouldn't complain either haha

[@KINGKEEFA]

Now that its been out for a few years I'm thinking of getting the Mark 1 cuz its affordable and its the best way for me to have medium frame with some decent video capability. is it better when the raws are underexposed or over exposed? only asking for those moments when one make accidentally shoot over or under.

[@PeteCocoPhoto]

I think it holds up incredibly well for it's age. Generally you are better off to underexpose as more detail is retained in the shadows than if you overexpose and blow out the highlights.

[@cellardoor7500]

When are they announcing new one? September?

[@PeteCocoPhoto]

Not sure, but I would imagine before the holidays.

[@technodronesogxl9783]

Chris Nichols from DPreview said the the GFX 100 was his favorite camera in his end of the year review before he left.

[@PeteCocoPhoto]

Nice. He's on to something.

[@giovannigio6217]

I was surprised by the first minutes of video because the concerns you had before trying the GFX aren't usually a thing among photographers who work in studio or/and make portraits (also landscape of course). the autofocus, the object detection, the speed and the file size become a problem whenever you try to use the GFX system in any sort of dynamic environment. most of these downside are due to massive file size, with better processors in the future we may see a GFX camera with 100 mpx usable also in the street

[@PeteCocoPhoto]

AF speed and accuracy as well as overall performance are very important to me in my portrait work both in and out of my studio and with my particular style of shooting. I expected file size to be a concern based on what others have said but it really wasn't a big issue for me.

[@jukeboxjohnnie]

Gosh ive just sold mine, I found eye af poor especially in low light Ive preordered the 100ii hoping its better

[@PeteCocoPhoto]

Looks like a big improvement in the af department

[@scotthullinger4684]

The Fujifilm GFX100 is a mistake ONLY if you somehow believed that medium format photography was as quick and as simple as 35mm digital photography. Quite seriously, the comparison is like demonstrating differences between a big old clunky Hasselblad medium format film camera, and a 35 mm film camera. You get pretty much the same except for massive difference in size, weight, expense, and image quality. Both a Volkswagen bug and a semi truck can go 50 mph. But only a big rig tuck can haul several tons.

[@sithbk0075]

I’m surprised you didn’t ask for GFX100s as well. You can find a great minimal used gfx100/s for low $4k.

[@PeteCocoPhoto]

I will see if I can try one out soon!

[@tgamron]

I have a 50R, the files are amazing.

[@PeteCocoPhoto]

Awesome

[@LovecableEu]

I am also very satisfied with mu GFX100 and the GF110 & GF45 …. Not much to desire and I love its weight and size….yes I love that!!!

[@PeteCocoPhoto]

Based on how good the 100 is, the 100 II is going to be spectacular.

[@LovecableEu]

@@PeteCocoPhoto no doubt about that… and if I could afford it with the grip I would buy it without hesitation… but I love the weight and size of my little beast 😏

[@michaeltaylor3835]

GFX100 ll is out (if you can get) - speed! GFX100 is still a superb pro workhorse - many will continue using for many years :)

[@PeteCocoPhoto]

I'm on the fence about getting the 100. Used they are getting very affordable.

[@martinvonstoll4839]

I fell into the fujifilm gfx quicksand myself, and now I can’t get out😆. I absolutely love my gfx50s and 50r. Now I’m thinking of getting the gfx100 for video. Have you used yours for filming?

[@PeteCocoPhoto]

Great to hear! I have not used it for video. I had the 100 for a time on loan from Fuji but have my eye on the Mark II for the studio.

[@nevvanclarke9225]

I love the video and the idea behind it. I even thought about a GFX for my landscape photography, but I decided against it in the end because of portability, and just carrying that gear to the places that I go to would make it not such the best experience, but I can truly appreciate why you would fall in love with this camera, because I actually have held a GFX 100 in my hands and took a few shots with that, but decided against it in my wiser brain. Sensor envy is real …. It’s interesting because my full frame Nikon camera is now getting less use simply because of the size of the camera, so it is that way our process and carrying my gear to shoots is much easier. We won’t leave your channel because you’ve gone to the dark side of the GFX series. I think we would all would if we could afford it.

[@PeteCocoPhoto]

Thanks dude! Don't worry, I'm not ditching my XT5 any time soon... and I'm not rushing to buy a GFX either. I just feel like it's inevitable at this point for my studio work haha

[@nevvanclarke9225]

@@PeteCocoPhoto Yeah it’s so tempting partly why I don’t sell my D850. It’s a curious question as to why Fuji don’t actually just make a full frame camera they do medium format and a crop sensor ? But I do agree with what you say. The dynamic range is such a friend when it comes to editing.

[@Dewabarasunderan]

I shoot with the OG EOS R with a battery grip and actually prefer a beefy setup like this for portraits most of the time.

[@PeteCocoPhoto]

I generally like a smaller camera but in this case I am completely okay w the size

[@Dewabarasunderan]

@@PeteCocoPhoto I definetly shoot differently when using a smaller camera. I'd say less stationary. I prefer a smaller camera for outdoor shoots with lots of action. Whilst taking your time, I'm comfortable handling a brick :D Have you tried portraits with 400mm (outdoors)? It looks awesome.

[@PeteCocoPhoto]

@@Dewabarasunderan Haven't tried the 400 yet but now I've opened a whole new can of worms for myself haha

[@marcoemmeph]

I DM’ed you warning you that this would happen 😂 you had it coming! 🎉 I can’t wait to see what they come out with, in September!

[@PeteCocoPhoto]

It’s gonna be amazing. I hope I can get my hands on one asap

[@marcoemmeph]

@@PeteCocoPhoto not so amazIng for our wallets 😂

[@PeteCocoPhoto]

@@marcoemmeph 😂

[@andrewbrooks2001]

I was just shy of purchasing a 100s. The cost of the platform and lenses led me to stick with the already expensive fullframe counterparts

[@PeteCocoPhoto]

Yep I get that. No matter what our wallets are taking a beating. 😅

[@andrewbrooks2001]

But yeah, i would love to have one with a set of lenses.

[@adamcarter6649]

One suggestion for you my friend… GF110! I think you will like it.

[@PeteCocoPhoto]

You are not the first one to suggest this! haha

[@irutgers]

What you’re not talking about…100megapixels means bigger files and a computer with enough storage to handle such files…but I do agree it’s a gorgeous camera

[@Eyeofkamau]

There are several image size options in camera

[@PeteCocoPhoto]

This was not an exhaustive review, just an opinion. But, with my 3 year old Macbook, the files are not a problem.

[@irutgers]

TBH I view camera reviews (drooling a lot 😂) and it’s the one thing I see missing is the total cost of ownership. Eg recommended computer configuration to edit files of this size are…..

[@Eyeofkamau]

@@irutgers are what? Lol you don’t need any crazy configuration for this. You aren’t editing RED Raw video. An old intermediate laptop and decent external drive is sufficient. You can edit these files on a $999 M2 MB Air

[@irutgers]

@@EyeofkamauYes you are correct. I have the aforementioned AIR and a 24in M1 Air .. each with 16GB RAM. Both are well equipped to edit the files ... but that isn't where I was going. Uncompressed raw image size from this camera are ~267MB ea or 114MB compressed as compared to ~28MB uncompressed ad ~20MB compressed from my Z6II or (if we stay in the Fuji XT-4 family) ~25MB . So these files are basically 4.5 to 10 times the size of the files produced by my XT-4 and Z6II. Hard drive space is being consumed 4.5 to 10 times quicker than with my current camera. Understanding that when you shoot weddings, portraits, special events etc ... you're not shooting a dozen images, you are shooting 100's (?) of images per shoot. With file sizes ranging between 114 to 267MB each (yes I understand you can dumb down the image size) there's a lot of drive space being eaten up for every shoot. Boiling it all down then, all I was suggesting is that consideration has to be made when buying a camera that produces files of this size, is do you have the system in place for file management or is that an additional consideration on top of the cost of the camera itself.

[@Eyeofkamau]

Wait, so this ones AF is faster than the GFX 100s’?

[@PeteCocoPhoto]

I have no idea as I haven’t tried the S but I can tell you the af is very good

[@Brent-t4n]

I’m kind of glad I’ve never had a GFX in my hands. I’m sure I would be devastated to not be able to keep it. That had to be amazing to work with. 😅

[@PeteCocoPhoto]

Yes stay away! Hahaha

[@ryanhoviolin]

Just sell your Canon R5 and connected kits, get the GFX100, then you have the GFX for ultimate image quality and X series for speed, smaller size and video work. Selling the Canon seems a no brainer!

[@PeteCocoPhoto]

Yeah, it's probably just a matter of time.

[@MLee-vcrr]

Man, why did you have to go and make this video?(LOL) I must admit that I'm in the same boat with you on this one Pete. I've been putting off getting a Fuji large format camera for two years now. I made the mistake of getting the XH2, and that just made me want more. I'm just waiting to see what the replacement 100S is going to offer.

[@PeteCocoPhoto]

Haha sorry! I can't wait to see the 100 replacement as well. I'm sure it will be amazing.

[@BenjaminKanarek]

Dan is a great guy!

[@JohnCross-rz5uq]

For what I have heard about Fuji X-T5 and autofocus "speed", it is slow, so not a problem for the GFX 100 to be "on par" 🤣

[@PeteCocoPhoto]

Exactly! Hahaha

[@danielmarshall4587]

Be careful what you wish for............ I'm laughing, with you, thank you for this video. I'm not a photographer but nice things are nice things, once you've uesd something that "hits the spot" letting go of the performance can be hard. Again many thanks.

[@PeteCocoPhoto]

Well said! I'm glad you enjoyed the video.

[@gonzotravelling]

I went around the world for a year with the GFX50S. Massive mistake. Too cumbersome, and I couldn't even be bothered to take the damn brick out sometimes. You don't need these kind of megapixels unless you're in high end fashion / advertising / editorial. Honestly. I sold it and went back to a normal sized camera and I'm far happier. There are too many pixel peeping, dynamic range obsession videos on the internet, but the gear is nothing compared to a creative eye. Instead of spending £5k on a camera, and another £5k on three lenses - I will tell you now you could spend a year backpacking for that and have the greatest experience with the small camera you already have. Stop GAS.

[@PeteCocoPhoto]

I would definitely not recommend it for backpacking around the world. It's too big and heavy, as you say. I agree with you on the pixel peeping vids, but for a studio photographer like myself, the dynamic range thing is a valid concern. But, yes, as I said in the vid, no one needs 100mp! LOL

[@jaytomioka3137]

Fuji sent you a trial GFX 100 to give you a “taste”… just like a dope peddler 😂… now you are on the hook with new sensor envy 😅and the rest of us are going to be jonesing too 😆

[@PeteCocoPhoto]

😆😆😆 You win the best comment award

[@philipweiner1248]

right now u can get them for like 3000€ which is aboslutely insane. really good video. but u where wrong (in my opinion) the 100S is just smaller ;) but you couldn´t have known that back than.

[@PeteCocoPhoto]

Thanks! Honestly I had no issue with the 100 - sure it's a brick, but the AF was solid, it was relatively fast for the age and size, and the images of course were just beautiful.

[@sdzielinski]

3:00 minutes and we still do not know what the mistake is....

[@PeteCocoPhoto]

Haha my "mistake" was trying a GFX in the first place because it showed me what I was missing

[@simonpetergreen]

lool I dumped my xpro3 system (+5 lenses).... once you see the gfx files there is no going back

[@PeteCocoPhoto]

They are beautiful for sure

[@MichaelFrederickPhoto]

LOL. You tasted the devil”s elixir !!!! A GFX is on my 2-3 yr road map as well !!

[@PeteCocoPhoto]

Haha lol. Yep it's just a matter of time for me now!

[@matthew_montoya_]

Pick Me Pete 📸!!!

[@jonspoard8416]

Good video for insomnia

[@PeteCocoPhoto]

Glad to help snowflake

[@jaegerschtulmann]

Yeah that sensor is of course nice but that camera body is goddam awful. I much prefer Hasselblad’s approach with their h2d100c. (If only I could afford it)😅

[@mortenthorpe]

the gfx100s is much better - ergonomically

[@PeteCocoPhoto]

I’m going to see if I can get a 100s for review next but yeah it seems like the ergonomics are improved quite a bit

[@ansleythestewart]

It's too bad HB decided to end the H series altogether, and the support of it. I have the GFX100 and tend to agree - it's a brick, and the batteries are horrible - but - since the 100S doesn't have the ability to use the tilt/swivel EVF, the Pros still outweigh the cons of the 100. Especially right now as the prices have come down substantially in the past year.

[@jaegerschtulmann]

@@mortenthorpe yeah it's far less angular with no sharp corners and a much better grip for sure. The only thing the GFX100 has going for it is that amazing evf that can tilt

[@DrOdysseus89]

Pick Me Pete 📷

[@ЮрийВенедиктович-т8ъ]

big mistake. big as f. I am curious, does gfx100 colors are different from fuji crops?

[@PeteCocoPhoto]

Color looks similar to me. Feels like Fuji color!

[@JoanArabia]

Welcome to the dark side of medium format. 😉

[@PeteCocoPhoto]

😆😆😆

[@winstonchiu1746]

geargasm

[@PeteCocoPhoto]

🤣🤣🤣

[@A.Edilbi]

@6:53 I hate this photographer bs , sensor size does not matter , it is the aputure of a lens does , you shot at f4 you said , which is x0.79 equivalent , that means it is f3.1 and you were impressed with that ? there are so many f1,4 lenses on apsc that will give you f2 equivalent , thus apsc giving better results than medium format

[@PeteCocoPhoto]

With this logic you should shoot everything on a smartphone for best results LOL

[@A.Edilbi]

@PeteCocoPhoto your replay is completely irrelevant to the point. You are talking about background blur .and it has been tested by dpreivew that sensor size doesn't matter if you have equivalent apture on the lenses . What bother me here is that someone will might pay alot of money and buy this camera based on your advice which is not true . And dynamic range has nothing to do with color grading .color grading is bitrate . You just mentioned many wrong information

[@PeteCocoPhoto]

@@A.Edilbi you really have no idea what you are talking about.

[@A.Edilbi]

@PeteCocoPhoto I work in a camera store and I used and test every camera in existence. YOU don't know what you are talking about

[@PeteCocoPhoto]

@@A.Edilbi 😂😂😂

[@trondhelgehie6771]

If you love the GFX 100, DONT! Try the hasselblad X2D! Then you will sell the GFX100

[@PeteCocoPhoto]

Oh no! Haha now I'm really in big trouble. 😆

[@yohannsphotographyvideogra9542]

I knew u were sorry spending the money

[@PeteCocoPhoto]

Haha I didn't get one yet! I almost bought one used but I'm gonna wait for the new 100s ii announcement

[@tonesnaps]

Like like like pick me Pete

[@jack-qu6mg]

all theses youtubers are not photographers but vendors. wasting time ...

[@PeteCocoPhoto]

lol my clients and studio in New York would disagree with you. But yes a lot KZbinrs are not working photographers this is true.