MY SALES NUMBERS HAVE INCREASED! How To Increase Your Returning Customer Rate & Average Order Value

❤️My Etsy Shop For Business Owners: www.etsy.com/shop/MBCCDesigns
(I sell editable digital templates for candle business owners such as warning labels, candle label designs, business card designs, thank you cards, and more!)
❤️Candle Business Printable Workbook: etsy.me/3sWHwEK
❤️My Business Website: memoryboxcandleco.com
MY FAVORITE BUSINESS TOOLS:
✨My Bookkeeping Software: quickbooks.grsm.io/memoryboxc...
(This is quickbooks, I use the online version!)
✨My Inventory Software: inventora.co/memoryboxcandleco
✨My Email Marketing Software (This link gets you 50% off!): flodesk.com/c/RQF26E
✨Background Boards I Use For Product Photography: www.replicasurfaces.com/memor...
🎨Design Your Own Brand Shirt: www.printful.com/custom-produ...
🎨 My Design Software Canva (I use the pro version so I can upload my own custom fonts): partner.canva.com/qn6qPL
📱Follow Me On Instagram: / ericamariemorris
📱Brand IG: / memoryboxcandleco
🕯My Candle Making Playlist For Beginners: • STEP BY STEP: How I Ma...
----------------------------------------------------------------------------------------------
✨All The Supplies I Use or Recommend For Candle Making: www.amazon.com/shop/memorybox...
MOST POPULAR CANDLE MAKING SUPPLIES:
✨Respirator (Size Small): amzn.to/3qPPNaY
✨10 Qt Presto Pot (NO SPOUT):amzn.to/3fVK1iH
✨Ladle For Presto Pot: amzn.to/3qaqcZZ
✨8 Qt. Presto Pot Melter (WITH SPOUT): amzn.to/3pyc9wq
✨6 Qt. Presto Pot Melter (WITH SPOUT): amzn.to/2KEIIte
✨Pouring Pitcher: amzn.to/307aeG0
✨Gram Scale For Weighing FO: amzn.to/3GqV4OE
✨Silicone FO Measuring Cups: amzn.to/3xIqX2W
✨Shipping/Kitchen Scale (11 lb max weight): amzn.to/3o3ls7J
(50 lb max weight): amzn.to/350Lpfj
✨Portable Electric Burner: amzn.to/2OaPOpa
✨Heat Gun (similar to mine): amzn.to/2O2cQwZ
✨Thermometer (similar to mine): amzn.to/2SVmeVM
✨Laser Thermometer: amzn.to/2FxXdwV
✨Large Rotating Wax Melt Holder: amzn.to/32e0D0B
✨Small Rotating Wax Melt Holder: amzn.to/3wVcu2R
✨6” Pegs For Pegboard: amzn.to/3nYTTvc
✨Wax Warmer Rack/Stand: amzn.to/35vbsvd
✨My Candle Making Kits: memoryboxcandleco.com/collect...
✨Beautiful Unique Vessels (Sixteen Seventeen): bit.ly/39wymG5
----------------------------------------------------------------------------------------------
PRINTING:
🖨My Laser Printer: amzn.to/2PJKGI6
🖨Inkjet Printer Recommendation: (I have not personally used this printer, but it is recommended by the social media manager, Johnny, from Online Labels): amzn.to/2WexNKo
🖨Dymo 4XL Label Printer: (not a necessity but it helps when you have a good amount of orders going out): amzn.to/2YrcBCp
🖨Dymo Shipping Label Refill Rolls: amzn.to/36wu6VS
MY TECH GEAR:
📸My Camera: amzn.to/3uzxAk0
📸Lens For Product Photography: amzn.to/2ZR3wlI (If you have a Canon M50 you will need an adapter: amzn.to/3bBWUNG)
📸 Lens For Filming Videos: amzn.to/3aJEKKE
💻My iPad Pro: amzn.to/3ssJk5P
💻My MacBook Pro: amzn.to/2NxgVNr
✨Become A Channel Member: / @memoryboxcandleco
✨My Merch: teespring.com/stores/memory-b...
DISCLAIMER: Everything shared in my videos is my own personal experience and is for educational and informational purposes only. If you are wanting to start a business, always seek legal guidance from a local business attorney and certified public accountant to make sure that you are running your business legally. Everyone is responsible for their own product testing and business structure and I will not be held accountable.
*Some links are affiliates. As an Amazon Associate I earn from qualifying purchases. I get commissions for purchases made through links in this post.
I do not own the music in this video, all attributions:
-------------------------
chill. by sakura Hz / sakurahertz
Creative Commons - Attribution 3.0 Unported - CC BY 3.0
Free Download / Stream: bit.ly/chill-sakuraHz
Music promoted by Audio Library • Chill - sakura Hz (No ...
Title: chill by sakura Hz
Genre and Mood: Hip Hop & Rap · Calm
-------------------------

[@MemoryBoxCandleCo]

✨TIME STAMPS ✨ 0:38 My analytics --- 3:42 How to increase returning customer rate 3:50 Loyalty program 5:18 Special discounts/email marketing 5:49 Thank you card with coupon code/sample scents in orders 7:54 customer service 8:50 local returning customers at popups --- 10:19 increasing average order value 10:51 Free shipping over X amount 12:12 include higher value items on your store 13:32 user friendly web design 14:36 keeping items in stock

[@janeenw6927]

I'm finally adding candles to my line and I'm so excited!!! 🎉 Our sales have been slow but we're going to start with just a holiday collection first to see how it goes. Customers have asked for these in the past and sadly we've had to turn them away. THANK YOU for sharing and adding such value to your videos. I always watch but wanted to take the time to let you know that I love & appreciate your channel so much! 😊 I'm praying that your business is continually blessed in growth & sales. God bless!!! ❤

[@donc9049]

I've recently started making candles, primarily for personal use. I vowed not to consider selling a candle until I made one good enough to put my name on. Well, I'm there. I owe you a debt of gratitude for helping me. Your videos have saved me both time and money. Whenever I have a question, there are three sources I utilize for assistance. You are one of the three. Your work is appreciated. Nice job on your company growth. Hard work is always rewarded. Thanks again Erica.

[@MemoryBoxCandleCo]

That's wonderful! Thank you so much for the support!

[@kalaimagalkurusamypillai4903]

Hai used so many things to melt my wax at last I tried using my old rice cooker it worked so much better. I can melt my wax and also it keeps my wax melted for me to used again for my different frangrance. It's so much easy for me .Be safe

[@Khalia333]

Thank you for all your wonderful videos! Some of the ideas you shared are the exact ones I thought would be good to implement when I launch my business so that was a really great confirmation for me that I’m on the right track.

[@MemoryBoxCandleCo]

That’s great! ☺️

[@ellenkesters7390]

Loved this video, so much valuable information! Thank you!

[@bangurowned]

Learned a lot as usual. Thanks!

[@MemoryBoxCandleCo]

I’m so glad, thank you!

[@Blue_Angel.555]

thank you for those tips 🙂 Always a pleasure to watch your videos.

[@MemoryBoxCandleCo]

Thank you for watching ☺️

[@missmellll__1]

You’re so inspiring! Thank you for all of your informative videos. Wishing continued success! 🙌🏽🕯

[@MemoryBoxCandleCo]

Thank you!! ❤️❤️

[@crissyanderson187]

I offer rewards on my website, but I also have a punch card that I do at in person events. People love it!

[@MemoryBoxCandleCo]

Oh I love the idea of punch cards! ❤️

[@mcpcandlestudio3654]

Congrats on your sales!

[@MemoryBoxCandleCo]

Thank you!

[@miissdee102]

Great video! May I ask which theme do you use on Shopify?

[@MemoryBoxCandleCo]

Hi, thank you! And this is actually one of the things about my business that I’m choosing to keep private, I hope you understand! ❤️

[@miissdee102]

@@MemoryBoxCandleCo I understand completely 🥰

[@rachaelg.4804]

Good idea on the loyalty program. I'll have to find that app. I think your website looks amazing. Great job girl!

[@MemoryBoxCandleCo]

Thank you so much! 💕☺️

[@Soulful_Spirit_Candle_Co]

First Congratulations!! Thank you so much for yet another awesome informational video , definitely picked up on a few things to change up 🥰

[@MemoryBoxCandleCo]

Thank you as always Leah! I always appreciate your comments! ☺️

[@MsJack1204]

Hey Erica I’m loving your channel so much❤ off-topic question for you. How do you take the product photos for your shop? They look amazing!

[@MemoryBoxCandleCo]

Thank you so much! ☺️ And yes I actually do take all the photos myself! I appreciate the compliment so much ❤️❤️

[@MsJack1204]

@@MemoryBoxCandleCo I would love to see how you do this and get the nice white background…maybe a new video topic😁

[@Siyue15]

Congratulations!! Thank you so much for this info. Love your website by the way. If you don’t mind me asking. What app do you use for your product reviews? Love the display of your reviews

[@MemoryBoxCandleCo]

Thank you! And I just use the app product reviews! I think it’s shopifys basic product review app!

[@juliewood2613]

Hey! Thanks for doing these! How much does it usually cost to ship a candle for you? Is there a certain way you ship them? Through regular mail or UPS? What is cheaper?

[@MemoryBoxCandleCo]

Hi Julie! Typically for me it costs on average about $9-$10 to ship a candle. I actually did a whole shipping 101 video that I think will help you! kzbin.info/www/bejne/iHTHhYKAhquWoa8

[@juliewood2613]

@@MemoryBoxCandleCo thank you 🙏

[@juliewood2613]

Also, what kind of payment methods are best? 😊

[@MemoryBoxCandleCo]

Are you referring to online payments or in person payment? Online I just do Shopify payments and PayPal. And then in person I do cash, venmo, PayPal or cards through the Shopify POS system :)

[@juliewood2613]

@@MemoryBoxCandleCo yes, okay thank you 🙏

[@laciej]

I’ve considered a rewards program, but I think you just convinced me to do it for my website. I use rewards as a customer myself- why would I assume people wouldn’t sign up for a rewards program for MY business? Thanks for another dope video!