Why Broad Match is 15% Lower ACOS than Exact Match on Amazon PPC

[@NadiaLaurgifts]

Hi Steven, Thank you for a great video. I have 2 questions: 1. For seasonal products, do you turn off the PPC campaigns when the product is "out of season" 2. For season keywords, like Halloween, Xmas, when do you start creating Xmas specific keywords, how long in advance? Thank you

[@TõnisPõldvee]

It's unreal how many golden nuggets you drop on us. Thank you.

[@MyAmazonGuy]

It's out of selfishness. Every 5 videos I drop one person signs up for one of my services.

[@anooppatel8365]

Great Video Steven! I like these real-time explanations. I never regret spending time watching your videos.

[@MyAmazonGuy]

They are my favorite too

[@Adam-p8h7h]

Hey man, I appreciate your content its helping me tremendously espically since I spent so much on launching products. THANK YOU!

[@RP-nm4no]

Let's say I want traffic for the search term "drone" and I set up an exact match and a broad match campaign for it. If I negate out everything other than the exact search term "drone" in the broad match campaign, are you suggesting that I will get clicks on the exact search term "drone" and nothing else cheaper than I would in the exact match campaign? This would suggest that exact match and broad match targeting type have separate auctions for specific search terms which I find hard to believe. OR are you merely saying that I will get cheaper traffic on the broad targeting because it will go after a wide net of long-tail search terms related to drone which bring down the price on the overall targeting?

[@vickysharma754]

Hi, I have a question for you Hello, I need to ask a question. I am facing an ongoing problem with one of my competitors repeatedly ordering my products using different IDs. They consistently return the items and demand replacements. Despite my numerous attempts to address this issue with the support team,I have not received any response from them. As a result, I am now at a point where I am incurring financial losses. If you were facing this situation, what steps would you take to address this issue?

[@kmander]

Nope! A lot of misunderstanding about the ad auction and reporting.

[@manastiwari7776]

Thanks for sharing.... Plz make a video of bulk advertising campaign and optimisation

[@elvinzeynalov9519]

If we achieve good results with a $15 budget, is there a need to increase the budget?

[@dinhbatrang]

Hi Sir, does it apply for book product also? My exact match kw campaign always has terrible ACOS 🤯

[@forgiveandmoveon]

Thanks Steven. At this point, I'll experiment with just about anything because Amazon algorithm keeps changing. I'm implementing the broad now and will monitor it.

[@MyAmazonGuy]

Run negations and you won't regret

[@geraldgaddy367]

@@MyAmazonGuy I sure will. Thanks.

[@bestamazonproductreviews]

The reaon broad match is cheaper is because it's pulling in keywords with less buyer intent, no? So the bid might be less for general broad match KWs but you open yourself up to paying one KW with high buyer intent/specificity, then the next one you pay for might be low buyer/intent.

[@quickpstuts412]

This is the answer.

[@Havenise]

I saw you have negated relavant search terms in the broad match, for eg. gifts for mom, best mom ever gifts ..... and a lot of them. We have the same situation where in our broad match relevant kw's are wasting money, shall we negate them? but these are relevant kws right..... negating these relevant kws is good? i understand negating the ones which are not relevant is super necessary.

[@MyAmazonGuy]

If relevant keywords waste money and don’t convert, negate them. Focus on what works and stop wasting your budget.

[@bmelika]

God bless your children Steven.

[@BORNOVAMED]

Hello , thanks for video , one little question , for example a keyword " nitrile gloves " , we gave the bid for broad and didnt give a bid for exact match , when people text only " nitrile gloves " , broad match covers exact match or i have to give a bid for exact match ?

[@MyAmazonGuy]

Broad covers exact but exact often needs higher bid

[@pete9105]

I always appreciate your content 🙏🏻. Does using broad match still rank you effectivly for keywords even tho they are not exact?

[@MyAmazonGuy]

💯 yes

[@figmafairy11]

inspired, Subscribed!

[@spinoza311]

Simple but not always obvious … great insight

[@chrissong8616]

Do you add the same kwds on both phrase and broad?

[@MyAmazonGuy]

Yes

[@EcomBreakthrough]

Why does a broad campaign not perform so well after 6 months let's say? Are we supposed to run broad matches campaigns with same keywords again?

[@MyAmazonGuy]

Lubna, you can get a specific strategy for your brand from one of our coaches here myamazonguy.com/book-a-coaching-call/

[@PPCJumpStart]

What you forget to mention is broad / auto campaigns have higher potential to cause more bloat / wasted ad spend given their broad targeting. Hence, for someone focusing on profitability / low tacos - it’s best to start with exact match type, and once that’s taken care of - client happy with tacos - we introduce broader targeting

[@MyAmazonGuy]

I said they take more work and to run negations

[@healthyhindu6799]

​@@PPCJumpStart the best practice is to start with auto campaign run it for at least 2 weeks $100 daily budget or more. Then extract good search terms and run on broad match manual campaign. Don't turn off auto campaign or negate the converting search terms. Do negations on irrelevant search terms and less profitable terms.

[@lost-found-forgotten]

@@healthyhindu6799 Conventional advise is to negate converting search terms from auto when you move them to broad, however, some others say not to negate. Can you explain please why you advise not to negate from auto please?

[@Ali-vj6we]

Interesting!

[@youtube-Tanaview]

I believe bidding less is much better than negating keywords

[@MyAmazonGuy]

Why