Deep Dive into Sponsored Display Ads

[@rankers5309]

Really insightful

[@user-jh7hz2fq8f]

This guide is really nice! Through the year, can you say which type of bid is more effective VCPM or classic CPC?

[@eugene5216]

I’ve gone through a lot of tips on structuring sponsored product campaigns, but I’d love some advice on properly structuring a display campaign. Do you recommend setting up one campaign with each targeting segment (in-market, category, product targeting, and remarketing) in separate ad groups, or is it better to create individual campaigns for each targeting segment?

[@MyAmazonGuy]

For Amazon display campaigns, it’s best to create individual campaigns for each targeting segment (in-market, category, product targeting, and remarketing). This gives you more control over budget and performance tracking for each specific audience type.

[@Thehaworld-mw3pz]

How many products we should target ?

[@MyAmazonGuy]

It is recommended to launch three private label products on Amazon. For every three products launched, typically one will do exceptionally well, the second will break even, and the third will fall flat on its face. This is a good ratio even for an Amazon professional. kzbin.info/www/bejne/rWO8h2R3irNjbJY

[@Thehaworld-mw3pz]

@@MyAmazonGuy I meant in the product targeting when we are adding asins for other competitors. How many ASIN we should target?

[@hasem.7P.ONLINE]

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[@MyAmazonGuy]

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