Qualitative Data Analysis: Concept Coding Method

Dr. Rakesh Maurya, an expert on qualitative methodologies, explains the concept coding method in qualitative data analysis. He currently works at the University of North Florida, U.S.A., and teaches qualitative research to doctoral students.
Step into the realm of Concept Coding with our comprehensive guide, tailored for researchers, academicians, and students embarking on qualitative research projects. Concept Coding stands out as a pivotal method in qualitative data analysis, allowing researchers to categorize data based on conceptual similarities, which is instrumental in developing theoretical insights and frameworks.
This video offers an in-depth exploration of:
The fundamentals of Concept Coding and its importance in qualitative research
How to effectively apply Concept Coding to organize and interpret data
Practical examples demonstrating the process of identifying and applying concepts
Strategies for using Concept Coding to facilitate the emergence of themes and theories from your data
The role of Concept Coding in theory development, emphasizing its significance in grounded theory research and beyond
Designed to equip both novice and seasoned researchers with the knowledge and tools needed for proficient data analysis, this video simplifies the complexities of Concept Coding. Whether you're involved in academic research, market studies, policy analysis, or social science investigations, mastering Concept Coding will significantly enhance your analytical depth and theoretical contributions.
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