Qualitative Coding Tutorial: How To Code Qualitative Data For Analysis (4 Steps + Examples)

Learn how to code qualitative data the right way. We explain the qualitative coding process in simple, easy to understand terms. Learn about the different coding approaches (inductive and deductive), as well as the methods involved in the qualitative coding process. We also share some quick tips to help you optimize your coding journey.
QUALITATIVE CODING: OVERVIEW
00:00 Introduction & overview
01:45 What is coding (coding definition)
03:34 Qualitative coding approaches
04:16 Deductive coding
05:33 Inductive coding
07:46 How to code qualitative data
08:31 Stage 1 - Initial coding
10:20 Qualitative coding methods (overview)
10:47 In vivo coding
12:22 Process coding
13:48 Descriptive coding
14:46 Structural coding
16:13 Values coding
18:49 Stage 2 - Line by line coding
19:20 Example of code expansion
20:52 Stage 3 - Moving to analysis
22:03 Questions to kickstart your qualitative analysis
22:44 Code categorization
23:46 Theme identification
24:23 Qualitative coding tips
26:13 Wrap up
Need Help?
If you need help with your qualitative coding, reach out to Grad Coach. We can assist on a coaching basis (helping you code the data yourself) or we can handle the initial coding for you (outsourced coding) to fast-track the process. For more information, visit:
- 1-on-1 Coaching - gradcoach.com/dissertation-co...
- Outsourced Coding - gradcoach.com/qualitative-dat...
- Coding Tutorial - • Qualitative Coding App...
For more information about qualitative coding and the research process as a whole, visit the Grad Coach blog at gradcoach.com/blog/.
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[@Blessedwriter851]

I can't explain how much easier this was to understand than the book I was using! Thank you for breaking the coding process down using language and examples that are simple.

[@KrispPizza]

This is way more in-depth than I was expecting out of a KZbin video, and SO helpful!!

[@davidfife4855]

Emma, that was, hands-down, the best explanation of coding that I've seen. Outstanding job. Thanks

[@yiennchan]

I wish I discovered this channel at the start of my semester. It would have saved me so much misery. Thank you for your great work!

[@Elrykkstorm]

This is one of the most informative, easy-to-understand videos I've watched. Exactly what I was looking for. Y'all ROCK!!!

[@hadiomar7718]

EXACTLY THE INFORMATION I WAS LOOKING FOR. EVERY THING HAS BEEN EXPLAINED IN A VERY SIMPLE WAY. EASY TO UNDERSTAND. THANK YOU

[@ShioOtanashi]

would be nice if they showed examples. i'm trying my best to understand this but i can only understand bits and pieces. i think i have a grasp of what it is but i would like to confirm if i am right

[@GradCoach]

Thanks

[@fplbr2485]

EXACTLY!

[@missladybug319]

Agree I understand the method but need the formatting examples..

[@AbdulWahab797]

Same here. Since you have commented about a year ago, I am expecting help from your side in finding someone who has shown with examples, please.

[@divinethembo]

Same here !! 😢

[@chelseamackinnon405]

Perfect addition to this dissertation journey! I appreciate this page!!!!

[@user-od9pu1ck4n]

This is incredible, thank you for the clarifications. I would recommend this to not only students but also professors who need to learn how to better teach qual coding!

[@fransiskussintango2617]

Qualitative coding mastered! Thank you, GradCoach - kudos to you Emma!! Well explained and simplified. Now I can dive into my thesis' data analysis process with so much confidence.

[@lorrainemcadam5225]

Wish I had found this series months ago. What a great, clear explanation. SO useful. Thank you

[@irinaepshteyn8420]

Fantastic explanation of coding and transition to analysis. Thank you!

[@watson10431]

Thank you GRAD COACH!!!! I am now able to approach coding and my dissertation with so much more confidence!!! These less than 30 minutes proved better than ANY class on coding qualitative data for analysis that I took as a doctoral student!!

[@GradCoach]

Great to hear that :)

[@THEVIRTUALBACKOFFICELULU]

Everything about this video is outstanding. Content is high quality, AND WOW wow even the tone and speed of the presenter got me captured throughout. Fun to listen to. Thank you

[@verunaslaninkova7869]

Brilliant! I wish I had thought to look on youtube earlier and not wasted my time with overly academic publications. God bless this channel!

[@GradCoach]

Thanks!

[@katerynamikelita4199]

Absolutely stunning videos !!!! What an effective guide! Well-built and well-explained !!! Thank you very much indeed.

[@MuslimRujhan]

I couldn't be more and with such high appreciation be thankful of you. Truly thank you for such tutorials and lessons.

[@GradCoach]

You're welcome :)

[@oliviapamu557]

Cleary explained! Thank You!🙂😊

[@TheMuseOnline]

This is so insightful! Thank you so much for this!

[@shohagrana6867]

Thank you so much. I was about to search Qualitative Coding and before that your video showed up and saved a lot of my time.

[@gloriapierce4830]

Thank you ❤️. Your explanations are easily understood.

[@Louisianish]

Your content is so good! I’m learning so much! I just got hired as a project coder with a university in South Louisiana where I’ll be coding stories collected from Cajuns and Creoles-many of them elderly whose native languages are French and Creole. I’m so excited, because I’m passionate about my culture and the stories of my people here in South Louisiana! I’m also a web developer and aspiring software engineer (a different type of coder). I’ve played around with OpenAI’s ChatGPT quite a bit, and while it’s fun to play around with and it has helped speed up my programming workflow, qualitative data research and analysis is one area in which artificial intelligence is extremely lacking, so at this point, I believe using AI for my new job at this point would, in many ways, actually slow down my workflow.

[@warbreakr]

Your profile picture, its the old Dutch flag colours :) fishing is also a typical traditional Dutch thing (not exclusively ofc)

[@bekewuruballard6870]

A very detailed and well-taken lecture on qualitative coding I have listened to.

[@johng5295]

Emma, thanks in a million! Very well explained. This is the nth time that I am watching this again. Great content. Awesome. I couldn't find this explanation--simply put anywhere else. “Great teachers are hard to find”. Grade: A++ 💥

[@GradCoach]

:)

[@faridhusen6651]

I wish I could see this video while I was hanging all the day to find such a video during my PhD Qualitative Class Assignment. Thank you very much and I still would love to publish my work.

[@doreenbuchanan3855]

I appreciate how elaborative you are, thank you for simplifying this for us.

[@zabarhussain2140]

How can we use these approaches. At the same time

[@zabarhussain2140]

I am visually impaired students doing my PhD please guide me how can we use these approaches at same time.

[@primlawilliamson-munroe7072]

Loved this! Thank you!

[@alshymaataha9762]

Splendid, Emma🌷Outstanding Explanation

[@paulcule2091]

Very illuminating. Excellent presentation

[@user-ps8ol6sl8h]

Thank you so much, so simple to understand.

[@edithamoses8625]

Thank you very much for the perfect lesson.

[@jenniferhiggins3669]

Omg this helped so much thank you! Every other video I've seen makes it so complicated this was broken down so well and easy to understand

[@GradCoach]

Glad it helped!

[@Mark-ot4ub]

Well done. I had an 'Ah, ha!" moment that I didn't get the first time I viewed this. Nice to see WORD is good for beginners, and for a required thesis or dissertation probably demonstrates better you know the process. Also, what to do with the codes, why we can't just read and make thematic conclusions, that this would not allow repeatable studies by others, can be very subjective and not transparent, or perhaps manipulated, and overall reduces academic integrity. We're still building fences for lack of trust on one hand, but the systematization of the coding process does provide a better result. It puts computer -aided QDA in perspective, and confirms the computer-aided software is a useful data management system, but has the same conceptual meaning as a manual method of coding and analysis. It will be interesting to see what the Content and Thematic analysis videos look like now as this video was a prerequisite I think. Thanks.

[@dr.michaelhartle9714]

Great and informative video! Thank you!

[@user-ou4xb3cf3y]

Very helpful videos. I need more of your contents

[@Deige603]

thank you. I've really enjoyed this!

[@chatwithvicky2117]

Thank you so much for taking the time to provide us with such useful information. learned so much.

[@adeldhubhani4949]

Very clear lucture, smooth way of explanation, thank you v.much

[@user-gg6uc7yh8o]

so helpful, thank you Emma and team !

[@enockochiengmacouma9381]

This is very helpful. Thanks so much.

[@-mey5392]

THIS IS AMAZING ! This video has clarified a lot of doubts and helped me do a fast coding practice for a small presentation I have next month. THANK YOU SO MUCH !!

[@GradCoach]

Glad it helped!

[@ellenwhybrow1788]

Great overview!

[@AmeenAdvisors]

Thank You!! EXACTLY THE INFORMATION I WAS LOOKING FOR.

[@GradCoach]

Glad it was helpful!

[@akonucheyaseries]

This is a wonderful opportunity as everything was well explained. Thank you so much.

[@GradCoach]

You're very welcome!

[@zafer8917]

Very clear explanations! Thanks!

[@GradCoach]

Glad it helped :)

[@stephenadedara3410]

Useful. Thank you.

[@kerbybrinasdeborja2415]

Very concise and comprehensive. Well made!! Thank you for helping me complete my last semester of college thesis!! Can I request a tutorial video for correct way to use interpretative phenomenological analysis? Thank you very much!!

[@dennislopez8741]

Thank you.. very detailed discussion

[@jahson460]

Thank you for putting hours of readings into a single handy video. Simply the best.

[@GradCoach]

You're welcome :)

[@hikikomorihachiman7491]

Thank you very much

[@ollysolly9681]

Another excellent video, I am really impressed! Thank you.

[@GradCoach]

Glad you enjoyed it!

[@sundawn8658]

Thank you for sharing Coding knowledge

[@josreyes21]

Very helpful, easy to follow, and excellent explanation of key points for coding. Thank you!

[@GradCoach]

Glad it was helpful!

[@adesinamaruff586]

A precise and educative lecture

[@sakalagelvazio6644]

Very helpful very easy to follow

[@andrewdeacon9968]

Really clear presentation of thematic analysis steps. Thanks, this has been very helpful.

[@GradCoach]

Glad it was helpful!

[@joshuandulinga732]

Thank you for this wonderful explanation!

[@GradCoach]

You're welcome

[@tosinAdeosun436]

Thank you so much Emma, this really simplifies the topic on coding.

[@GradCoach]

Glad it was helpful!

[@aprilmilesfromyt9834]

So helpful thank youuu

[@user-fx2ik3qp8s]

nice piece

[@jesscawang7306]

Thank you for the vid! As a social sciences major this is much needed :)))

[@unipopkid947]

This is so helpful for my Bachelor, thank you so much!

[@dinahofosu6231]

An example of coding in practice would be great but I loved the tutorial....better than others I've seen 👏

[@emsquare2775]

Kudos, thanks so much for this 👏

[@guillermovensan6338]

Thank you!

[@TheGooseberryGirl]

Thanks! This was so so helpful

[@GradCoach]

You're so welcome!

[@software-architect-1982]

This video is useful for me. I am working on exploratory research using an open-ended questions. The answers to the questions can be coded using value-coding approach. Thank for sharing this knowledge.

[@GradCoach]

Glad it was helpful!

[@daudasaniabdullahi4225]

Very impressive

[@rajninair6779]

Love this

[@gracearreneke262]

Thank you so much. I now understand In vivo coding which sounded too abstract at first. Also useful advice on how not to use any electronic software as a first time researcher.

[@ssyedy]

Thank you. This is really helpful.

[@GradCoach]

Glad it was helpful!

[@gabisadkowska7258]

Thank you ver much, helps a lot!

[@GradCoach]

Glad it helped!

[@ganeshniraula1861]

very enthusiastic teaching....love your way of teaching

[@GradCoach]

Thanks

[@GenerateIncomeEasily]

This is so insightful. Thank you so much.

[@GradCoach]

Glad to hear that :)

[@TheKarthhh]

Thanks for sharing

[@kyaingkyaingthet5023]

Thanks for clear lecture and active presenting.

[@GradCoach]

Most welcome!

[@harisattasial1]

Good information

[@jacklinechepkirui4059]

Thanks Emma. You are a life saver

[@GradCoach]

Happy to help!

[@cynthiamodise1993]

This video is extremely helpful. Exactly what I am in need of.

[@GradCoach]

Glad it was helpful!

[@joelikando1266]

@@GradCoach this video is powerful...

[@gela7265]

Good video. Would have loved to know how to assign numbers to each code.

[@maryogunbiyi2525]

Thank you. I learned a lot!

[@GradCoach]

Glad it was helpful!

[@58mummybear]

thank you for your videos. if only tutors who you are actually paying to help was informative as yourselves.

[@GradCoach]

Happy to help!

[@mkpbahasakoreadasar998]

Thank you.

[@dr.martinthomas3374]

Great work

[@GradCoach]

Thank you! Cheers!

[@discomama66]

This is a great video!

[@GradCoach]

Glad you think so!

[@mohhendawiarchitects7770]

great video as usual

[@barbaraerickson8457]

Very helpful!

[@GradCoach]

So glad!

[@sidfoundit]

YOU ARE A GODSENT! THANK YOU

[@GradCoach]

You're welcome

[@zemenekassie6988]

Amazing!

[@ashimashy]

so good and helpful

[@claudiamarty6130]

Brilliant!

[@raniaghannam5432]

Great effort and Rich information's.. Thank you !!

[@GradCoach]

You're welcome :)

[@samvictor-in4qw]

tanks a lot.

[@takundamaodza383]

incredible!

[@GradCoach]

Thanks!

[@gloryrae1481]

Thank you!!!

[@GradCoach]

You're welcome!

[@TaraGhimite]

Thank you Grad Coach team ,Emma for this video

[@GradCoach]

You're welcome :)

[@fedaaalemam6905]

thank you very much very useful information

[@GradCoach]

You are welcome

[@factsandreality5852]

In my theoretical part, I had some knowledge about what I am to explore, yet to investigate new things about the topic due to a specific context and circumstances I have done semi-structured interviews. How do I approach the data from interviews in a combination of inductive and deductive coding?

[@dorcasekong3712]

Wonderful lecture..wonderful

[@GradCoach]

Many thanks

[@hhelgay2464]

Very helpful! Would you mind sharing the resources you used?