NAMM 2017: Jen from Souldier guitar straps

Jen from Souldier guitar straps talks us through her 13 year old company, using fabrics from the 60s and old seatbelts.

[@914050]

I love that boutique straps are a thing these days. Souldier is certainly a good one for the tradional look, obviously from the video. I also hear good things about their quality. Levy's is notable for their leather staps. My personal favorite though, is Native Sons, which does a more intricate take on jacquard patterns, with hemp backing material. Straps are kind of overlooked, and maybe for good reason. The best one money can buy won't really make you sound any better. On the other hand, a nice one might make you want to pick your guitar up a little more. Well, I had the same piece of black nylon holding my guitar one for 20 years, and I eventually decided to upgrade.

[@stuartwills2419]

I have Souldier 3 straps now, and I absolutely love them, they are extremely well made and the patterns look amazing, you can thank Johnny Marr for getting me into them 😀

[@guitarworkshop5200]

very talented lady, great eye for design. i just ordered a souldier strap for my acoustic, looks amazing.

[@rodshop5897]

I hope they make 3" wide ones for bass players!

[@rodshop5897]

Got excited and posted before the video was done. Best part? They do!

[@christopheradcock2980]

Love my Souldier straps!

[@juluhassan]

which material is this exactly ??

[@idiotburns]

I want to know about the seatbelt types

[@idiotburns]

with the rubber ends

[@therham]

Straps for hippies. Grrreat

[@taghazoutoo]

over priced and bad customer service .if u wanna buy

[@LfunkeyA]

not overpriced. customer service varies.

[@ramencurry6672]

If a strap is made in the USA, people complain it’s overpriced. If a strap is inexpensive and made in China you’ll get people complaining too. So what is it that you want?

[@semilivesixstringstrumist5595]

Its digenous tribe. The In in front means No. This is what they done to our language to keep your sub conscious sleeping. Something everyone should look into.

[@rodshop5897]

Um, the "in" is from the same source as "innate" or "ingrown." Sorry, it's not a grand conspiracy.