How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2023)

[@neilpatel]

Want More Traffic, Leads, and Sales? Go Here: Npdigital.com

[@benkalashnikov7278]

Neil sounds like a kid coming home from Disneyland explaining all the fun stuff he's done. LOL keep up the good work

[@neilpatel]

LOL!

[@codinginflow]

Neil Patel aggressively spitting knowledge bombs 👍

[@neilpatel]

I try my best :)

[@criscanto7040]

@@neilpatel jajaja this was awsome

[@asbaran]

I feel like I just got scolded after listening to the video 😄

[@wallacedickey9535]

Neil, I am new to this and I am 77. The yelling to me is your enthusiasm ! You are succinct and to the point. I will remember your lessons. Thanks, The ole pro.

[@neilpatel]

Thank you, Wallace! I appreciate that :)

[@jeankilpatrick2438]

Hey Neil, I love that NO MATTER what I search for either in Google or KZbin, you are in the top 3!! And when I see it, I always click. Love, love, love your content.

[@SuperMikeAllen]

I could not tell if you were angry or passionate, loved the tips though. I always like your stuff and love it or hate it, it had 100k views... :)

[@01CAMRY]

Thank you for spending your time and helping small business owners like my self. Videos like yours help our success.

[@neilpatel]

You're very welcome, Jamal!

[@Them1st]

Are you using Google Ads?

[@RenellNichols]

Clear and understandable, I wish there was more information like this.

[@atreyaswati22]

You've made me fall in love with SEO again, I was about to switch my career line, but thanks to you I'm not :)

[@neilpatel]

Happy to hear that!

[@MENTALHEALTHHEALINGMAN]

Thanks again. I’ve begun to love digital marketing.

[@neilpatel]

Great to hear!

[@lizdewsbury5556]

Glad I found you I’m just developing my Advocacy Coaching business. Thank you for the video’s

[@neilpatel]

You are so welcome!

[@Eskimoz]

C'est super. Bravo Neil Patel

[@neilpatel]

Thank you!

[@uwaezuokejoseph62]

This was indeed helpful, thank you

[@tropicvibes]

AAAAW look at Baby Neil...so LOUD....so raw...lol. In all seriousness this is encouraging cuz Neil is BOSS!!! This though...not so much hahaha. Its crazy he looks SOOOOO natural on stage but uncomfortable without a live audience

[@neilpatel]

It's more comfortable talking to people when you can see their faces :)

[@rahatahmed3955]

I don't know some are commenting about how neil is delivering the content. Those tips are like hacks to boost the conversion rates.

[@neilpatel]

Yup. People care about how I talk and not the content I deliver. That's why most people won't succeed as much as they could in marketing. They don't focus on the important things.

[@rahatahmed3955]

Neil Patel you are really a great and humble person. You do care and that's enough for us. Deliver us more contents like this💜

[@Noosa21]

Thanks Neil. Your tips are a punch in the face metaphorically speaking and you really have me thinking how to get things moving, thanks again. from David in Sydney.

[@neilpatel]

I'm happy to help, David :)

[@kevinperez7555]

Neil, this is Kevin from KS. Fuck what everyone else says I love your style of presenting lol Honestly if you presented like 3/4 of the people I try to learn digital marketing from on youtube I would lose hope and bang my head against the wall due to the boredom.

[@neilpatel]

Thanks, Kevin!!

[@johnlibertfieldad7134]

I so fuckin love Neil Patel. Where have you been all my life man.

[@neilpatel]

Right here, friend :)

[@johnlibertfieldad7134]

@@neilpatel im on a binge on your channel. Thanks for these content man. Love from Dubai.

[@AidaMemisevicTV]

OMG I actually enjoyed this Intense presentation style. He was probably testing!

[@neilpatel]

Glad you liked it! My newer videos are less intense. I think people prefer it that way :)

[@HistoryandNostalgiaChannel]

Great stuff Neil. Always informative on landing pages...

[@neilpatel]

Glad to help :)

[@samueldhinakar5477]

Even if you kick me I won’t get distracted from listening to Neil sir. Thank you sir🙏🏻❤️

[@neilpatel]

No problem! :)

[@manuandmountains]

your content and ears always amaze me. thanks!

[@neilpatel]

Happy to hear that!

[@pandragonshorts8071]

This dude shares valuable info. For free. And on top of that, he manages to reply to most comments. For free. I guess God bless him?

[@neilpatel]

I do what I can for my followers :)

[@ziggytonumaa]

Such a great video. I watch this at 1,5 speed to get that extra "nuttiness" and shaky hands!!

[@yeila2388]

😅

[@irfandy8]

your comment is such a distraction, now I can only focus on his hand

[@AbhishekNegi-eq7cf]

Yeah he should start working out man he is too skinny

[@sunflower260285]

🤣🤣🤣

[@1995yuda]

Lmfao

[@raviranjanprakash1705]

Thankyou Sir, very informative and useful video

[@neilpatel]

Glad you liked it

[@direchidi3963]

Neil is a gift to marketers

[@neilpatel]

You're too kind :)

[@davidpaul4621]

Neil don't listen to the haters. Keep friggen crushing it hard! That means being real, loud, direct, passionate, and motivated as hell. That's how you roll...screw the haters! 👍

[@neilpatel]

I definitely don't pay attention to them ;)

[@davidpaul4621]

@@neilpatel Hell no you don't. If you listened to all the naysayers your whole life, I bet you wouldn't be such a successful entrepeneuar as you are today, right? I appreciate your hustle, and passion for digital marketing. And for having the courage to speak out, and help others. Keep killing it brother!

[@funnypeoplerule]

EXACTLY!!!!

[@EpartnersMarketing]

You are right! "Sign up for my stuff" does suck!

[@neilpatel]

Indeed!

[@webconquest1]

Good content Neil, thanks

[@neilpatel]

You're welcome!

[@cecevolchko8170]

AS ALWAYS, YOU ARE AWESOME!!!

[@neilpatel]

Thank you, Cece!! :)

[@cbdhealthproducts9707]

Great advice! Will definitely be checking out more of your videos! Quick tip: put some sound absorbing panels in the corners of that room you are filming in - you will have a lot less reverberation. All the best!!!

[@physiosystems519]

Great principles Neil - much appreciated!

[@neilpatel]

You're very welcome :)

[@SharifSourour]

Thank you Neil! This is still evergreen. Quite relevant.

[@neilpatel]

You are welcome, Sharif!

[@rahultandale6568]

Golden Tips ! Thanks for sharing Neil.

[@t2trix1]

Valuable, commenting to remember

[@BigTechGuide]

You are awesome Neil! I become a big fan of you now!

[@neilpatel]

Thank you!!

[@eugenefowler]

Hey Neil, great video! I do marketing for an experienced, top loan officer who's niche is private wealth clients. I built his website, and started to run ads on his IG page to drive to people to his website. What I really need is a solid landing page - I want to capture names/emails so what's the best setup you recommend here? Maybe a short video addressing all the problems, pain points and struggles that wealth clients have and how he can solve them? Is that a strong enough value prop? We don't really have a lead magnet or PDF - what would you recommend for a CTA so I can gather their name and email?

[@neilpatel]

Yes, for that industry I would suggest a video! Typically videos or online courses are really popular in that sector :)

[@sachinchaudhary1240]

Hi, thanks Neil for this knowledge. I am just starting out with my website and services, now I want to market my services, from where can I put social proof in it, and what type is best, my niche is digital marketing, specially Google ads

[@neilpatel]

Put it on your landing page :) Get quotes from past clients or copy reviews people have written about you.

[@ozmaty]

Another great video! Thanks Neil!

[@neilpatel]

You are very welcome!

[@lifeastierra]

Hey, Love your content per usual! I was thinking about using my LOOX on my e-commerce, adding it to my landing page. what do you think?

[@neilpatel]

I'm not sure what LOOX is, friend

[@ankursharma9901]

Excellent Neil... that's what I needed. Thanks 👍

[@NEM24780]

wow you had lots of coffee before this video :o)) I have under 1% conversion rate, will try some of these. I already have ubersuggest paid subscription and it is very helpful, thank you so much for all the great content you are giving away! truly fantastic

[@neilpatel]

I'm glad you're finding it helpful :) Let me know if I can help in any way!

[@SherifaNakalema]

Thank you Neil for these tips. What if you are an affiliate marketer and you are not sure if your video will be good enough on the landing page. The offer inside has better videos by the creators of the product I am promoting. Not add my video on the landing page? Opinions here are very much appreciated by everyone. Thanks.

[@neilpatel]

Great question! Honestly I would test two landing pages, one with the video and one without. See which performs better :)

[@Aware506]

Question. I’m trying to think of the best option for a landing page for a flooring store. I was thinking if the give us there contact information we can schedule a time to come out and measure their floor space for free and we will bring a free liquid carpet stain remover with no obligation to purchase their flooring from us. This gets us in front of the customer quickly and hopefully encourages them to go to our showroom. Measurements have to be done before we can order the flooring anyway and we can quickly give them our pricing since measurements will be out of the way. Am I thinking along the correct lines or do you have a better idea. I’m all ears. Thanks for your advice. Great video.

[@neilpatel]

Yea I think that's a great idea, my friend :)

[@aeroconstructionmanagement1108]

Unbelievable. Absolutely love Neil's content -- it's rich and comprehensive. In his video he mentions 3 players for Landing Pages (InstaPage, Click Funnel and Lead Pages). I realize this posting is about 2 years old, but I'm curious what't the best and most cost-effective solution for building a landing page. Moreover, what's the best solution for someone that isn't a SME in this space?

[@neilpatel]

Awesome, thank you! Any would be good options for building a landing page

[@LoffysDomain]

haha, I cannot stop watching --- and I mean that in a positive way GREAT video, thx for sharing your tips and tricks!

[@neilpatel]

I'm happy to help! Watch as much as you need

[@drewkoltun3350]

Great video content!

[@neilpatel]

Appreciate it!

[@ElizabethHannan]

Appreciate all the info! Very insightful! Voice level is a lot on this video. Who do you use to construct your final videos? - cutaways and format the final video product for upload to YT?

[@neilpatel]

We use Adobe Premeire :)

[@danno9846]

Hey Neil As a marketer, I absolutely LOVE your stuff and learnt so much from you... From everything you said in the video there is one question I have regarding social proof and a particular situation I'm in... Right now I'm helping a holistic therapist with a lead generation campaign using FB ads, landing pages in my funnel builder and email sequences using active campaign. But I feel my hands are tied regarding how much social proof I can leverage... He does a combination of acupuncture, bowen therapy and other manual therapy. The FB campaign just launched less than 24 hrs ago and have 3 leads already on a small ad spend (and we're still split testing ad sets and ads) but I know it can be improved with more social proof especially on the landing page. He has lots of fantastic reviews online in FB and GMB for social proof but here's the problem... We're in Australia and the governing body for health professionals here (APHRA) won't allow testimonials or case studies in ads or landing pages - they say it has no clinical proof. Bit tricky... Text or video testimonials, case studies and screenshots of online directory reviews are usually my go-to for social proof but I can't do it for this campaign. Instead, I have referred to facts such as years of experience and how many thousands of patients he has had over the years, qualifications, years in business and also that he runs workshops for other therapists teaching them advanced techniques. Any other ideas you would suggest for social proof in this case?

[@neilpatel]

I would get involved in social groups to reach your audience! Facebook is pushing for Groups right now so that may be a good option for you to think about. Since promoting isn't an option for you, you're going to need a completely organic social approach. You can try working with influencers in the space and have them post your content to their followers.

[@iampratikk]

Whenever I hear digital marketing...along with that I also hear name of Neil Patel...😉its like Digital marketing =Neil Patel👍

[@neilpatel]

Awesome!

[@hairyanglerfish]

Loving your videos, I am pretty new to SEO, have dabbled 10 years ago but its all different now. Thanks so much for your ideas and knowledge that you have passed on to me. Very grateful. Keep them coming. I`m about to watch all of yours :-) Take care dude

[@neilpatel]

You're very welcome, James! Welcome back to the world of SEO :)

[@miimcollection]

Wow you offer a 30k course for free, that's amazing 👏🏻 ⭐

[@neilpatel]

Happy to help :)

[@nikitapavlov4778]

Hi, Neil! You are amazing! I wish there were a person like you on the Russian youtube!

[@neilpatel]

Thanks a lot, Nikita!!

[@eliyawahamashi8310]

@@neilpatel what do you suggest for a landing page to get people to opt in to a webinar?

[@thedreamdosage]

This video was incredibly valuable! Thank you!

[@neilpatel]

Glad it was helpful!

[@jeremiahvegan3285]

Neil loves that green screen with the grey background

[@choicebarber]

You made a good point about the landing page should get to the point. What if your a start up with no data to show visitors any ideas on how to get visitors to covert?

[@danielmurzellotheunknownma7481]

Thanks Patel bhai.. Very helpful and👍💪 easy to try. Do keep posting. Warm regards and Best wishes The UnknownManCub 👍😎👨‍🏭

[@neilpatel]

Thanks a ton :)

[@lorrainedzeka]

Wow , you are so knowledgable .Thank you

[@neilpatel]

You're welcome!

[@黄杰-c1z]

I like the way you present it, very interesting and somehow gets me understand of what you said in the video.

[@neilpatel]

Great!

[@delbeene7707]

This video is right on point. Thanks

[@neilpatel]

You're welcome!

[@irenegathoni623]

Hi Neil. I looooove listening to you coz you make it so easy to understand all these tech words. I have a question though, is it legal for me to add/share one of your videos (or anyone's) on my blog?

[@neilpatel]

Of course you can :)

[@taylorwadedecorating]

Hi Neil, what you recommend to test an idea for an online coaching course? Use the free trial for instapage or do a wordpress landing page with capture form? Thanks

[@neilpatel]

I recommend trying out both! Use a landing page for lead capture. Email people a sample of your course, then offer more of your course for a cost :)

[@richcascio]

This was your best video...thank you,

[@neilpatel]

Wow! Thanks, Rich :)

[@domotique6246]

Great video , pls i have question the best way to host landing page , on website domain ? subdomain ? or different domain ? thanks

[@neilpatel]

Either your website domain or a subdomain :)

[@vanessakenyahshah3545]

Neil Patel I get the message now. Appreciate all your help, knowledge and advice 😉

[@ulimphos2394]

Hi Neil I love your website and this is the first time I'm seeing you on video. Now I see where the passion behind your writing originates from lol. Thanks great content as usual. Question is a top menu necessary within a landing page?

[@MicahBuzanANIMATION]

Golden info.

[@neilpatel]

Thanks!

[@ImWORTHITINC]

Hey Neil!! Thanks for this video! I already have a website, but no visitors! how do I add a landing page to my website that sells products on Amazon for my affiliates page? Should I add the products to my KZbin channel too? Do I really need social proof with selling stuff as an affiliate?? Thanks again, Neil!

[@neilpatel]

You can use tools like Unbounce or Leadpages to build landing pages. You should read my guide about affiliate marketing on my blog to get a better understanding of how it works :)

[@damianalexander-dubel4525]

Nice tips to build an attractive landing page.

[@neilpatel]

I am glad you liked it, Damian!

[@msgretad89]

Hi Neil, your energy is awesome sauce!!! Caught my attention and kept me engaged. I am a real estate professional in a hot market, yet I cant seem to break through the barriers as a newer agent. I have been looking at landing pages for a while and am working on now. I was thinking about the proposition. What do you think of a questionare asking whether they have bad credit, need to down size, new baby....etc and then they get a 6 week free course or webinar getting into more detail about the process of home sale/purchase?

[@neilpatel]

I think you should test everything that comes to mind. That way, you will see what works the best for your target audience.

[@ChadBrahh]

Wow I Loved this video, thank you so much Neil 1 question, I sell e-commerce email marketing as a service and I don't have any case studies/social proof. What do I do?

[@neilpatel]

Get some from past clients :) Ask them to leave reviews.

[@ChadBrahh]

@@neilpatel very new to this field, never worked with anyone in the past. In that case? (Thank you so much for responding ❤️)

[@malfoufkharoof1163]

Great video! Thank you

[@neilpatel]

You're welcome!

[@andyandy5808]

I love the way you spesk

[@neilpatel]

Thanks :)

[@ymasella]

Thanks for this value. I am just currently starting with landing pages for my email list and course. Can I offer a free 30min coaching session when they register for my free webinar or is that too much? Do we add a freebie when I already give a free webinar?

[@neilpatel]

Yes you can! That's not too much :)

[@dmitrykotlyarenko566]

Another amazing video from Neil, great tips, thank you!

[@neilpatel]

I am glad you liked it, Dmitry!

[@adammckinley7054]

Agreed, good content. If I am being honest, I watched till the end just to see if he would start to hyperventilate.

[@neilpatel]

Thank you, Adam!

[@BestBrandsPerfume]

Im trying to sell a $15 Item, I have a website(WORDPRESS), looking for a landing page that can create My 20-second video, My Photo of the Item and a BUY NOW button linked to my Stripe Account which is what I use on my website. Is there such a product? No, not using my current WordPress Cart Plugin, that is too messy with all my other items.

[@neilpatel]

There are a lot of great tools for building landing pages out there. Unbounce is a great one.

[@aries5591]

With regards to the social proof, what if a business owner is just starting out, and don't have social proof yet? What are the other ways he can generate leads to his service using a landing page?

[@neilpatel]

You should work to build social proof :) Also, you can run landing pages without social proof. They're just helpful for showing the audience your business is credible.

[@sandeshnarkar8247]

Hi Neil ,My self Sandesh Narkar.I am from India,Mumbai. I wanted to start my website creation firms for most of the people who are startups or an individual who don't have that much of money to create website in huge manner.I found that your videos are really helpful for me.I am confused on the point that what is my website name should be.Can u help me out?

[@neilpatel]

Choose something that sounds nice and is easy to remember :)

[@sandeshnarkar8247]

@@neilpatel thank u very much

[@LightingRevenant]

We hear you bro, thank you for the tips!

[@neilpatel]

You are very welcome!

[@patrickj.trevenen1633]

Thanks Neil

[@neilpatel]

You are very welcome, Patrick :)

[@marwaabdelrahman2986]

Hi Neil, what social proof would you recommend for an e-commerce website ?

[@neilpatel]

Social shares :)

[@YogaconMarinaBuedo]

Thank you so much for this video, it really helped me!!! 🤗🤗🤗

[@lkekaula]

Thanks for the great info.

[@neilpatel]

You are very welcome!

[@soonofalltrades]

Always great content

[@neilpatel]

Thank you!

[@thestyleit2332]

Neil, what do you think about Leadpages?

[@neilpatel]

I'll have to look into that one

[@eCommerceParadise]

Excellent tips

[@neilpatel]

Thank you!

[@eCommerceParadise]

YW! Keep up the great work.

[@healthsongs]

Ta Neil. Very help mate

[@neilpatel]

Thank you!

[@learnthenew3119]

thanks, Neil Patel for better advice. @LearnTheNew

[@neilpatel]

You are very welcome!

[@janecull]

Thanks Neil for a great video. I am starting out on a sales page for my new online course and as its new, I dont have any testimonials. What do you suggest given that I dont have any. Thanks!

[@neilpatel]

You're very welcome!

[@shashank.s.pandey964]

give examples too :like referring some websites which r doing the mistakes and the ones which are doing it the right way

[@neilpatel]

Thanks for the tip!

[@JamesJonesBroker]

Thanks Neil. I'm new so I'm going to to ask a basic question. If you leads/sales are the main goal then a landing page site like lead pages would be better than a website company like Engage that has lead conversation as an add on to a website would be better, correct?

[@neilpatel]

I think it's important for your site to be optimized for conversions as well! But landing pages are also a great tool to use to help gain leads :)

[@israeladeola3394]

thanks Neil patel, this is awesome.but what about if i don't have social testimonials, because i'm just starting, and this will be my first landing page for a new business. what will i do

[@neilpatel]

Then just don't add that until you get them :)

[@ליאורבןדוד-פ1ו]

Hey Neil I would like you to tell me what lead magnet should I give instead of pdf, guide... (I'm looking for something irresistible) Thank you so much

[@neilpatel]

You should talk to your target audience to figure this out. They are the ones that can give you the best ideas.

[@ליאורבןדוד-פ1ו]

@@neilpatel How can I find the right answer before the audience is in my list?

[@Amalsl007]

Thank you so much Neil...😀

[@ur9268]

What hacks should we use for a landing page when the website isn't ready? Eg testimonials are not available. our project sells a service/people have to opt in. our initial goal of landing page is to collect emails, while the project is being developed.

[@neilpatel]

Give them a taste by offering some kind of downloadable PDF or video

[@ur9268]

Thanks Neil. Just as an aside this is a real estate portal, but without brokers, to facilitate direct selling between tenant and landlord. Any specific ideas. (btw not in US.)

[@MoirasDeschool]

I plan on doing a free webinar on my landing page about different forms of alternative education for kids with ADHD. I'm just starting out in my business (coaching moms who have sons with ADHD) so am thinking about what would be good social proof. Since I don't have a lot of testimonials yet could I just use quotes from famous people who have spoken out in support of alternative education?

[@neilpatel]

I wouldn't recommend that. It could look unethical quoting someone famous while trying to sell something on your own - it would look like you are showing a "testimonial" from a celebrity to get sales.

[@salesregur5669]

Great video!!

[@neilpatel]

Thank you!

[@RyanThomas76]

Neil this is excellent advice. Thanks for these tips. Am in the process of setting up a landing page for a promotional activity at work and these pointers.....are on point! :)

[@neilpatel]

That's great to hear! Thanks for watching, and I wish you the best of luck with your landing page :-)

[@abdelgadirmohamed8829]

Very help full Thanx my Mr. Patel