7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably

[@KeywordResearchSimplified]

*I’ve always struggled to scale my campaigns, but now I see how important those small adjustments can be. Thanks!*

[@Hydrotass]

i'm walking through so many of these i feel like i'm collecting infinity stones, keep up the good work it was a great video!

[@neilpatel]

Glad you like them!

[@SocialMediaGrowthHacks]

Amazing tips as always Neil. I've always struggled with Google ads, mainly as I find them so expensive and find just gaining organic traffic through SEO of often the better option. Definitely more interested to learn more about this! I'm hoping to start a new site this week to go along with this KZbin channel so this advice was very helpful.

[@neilpatel]

Fantastic! Best of luck with your new site :) Let me know how it goes!

[@briefindia6485]

Mom is there issue found when i post twitter government officials video on KZbin. I am asking about when i downloaded trump speech video from Twitter and upload add with some subtitles , title on KZbin. Is there found any copyright issue. Please reply mom

[@SocialMediaGrowthHacks]

@@briefindia6485 hey! Technically if you did not take the video, you should not be posting it on your KZbin. However there is an unwritten rule where creators can use 10-15 seconds of news clips etc in their videos without being penalized.

[@briefindia6485]

@@SocialMediaGrowthHacks thank you for responding

[@durkjames6119]

You're great I will like to know you better 👍 if you don't mind

[@expertinworking]

Great stuff Neil, as an educator myself I always love to learn more so that I can better my students

[@neilpatel]

Absolutely!

[@DemetriPanici]

Great advice Neil! I think half the battle is getting that Ads score up as well as remarketing. CPC goes down, amount of people that you reach that will concert go up!

[@neilpatel]

Well said!

[@faizs1130]

You're a legend, I'm going to implement all of these and take google ads seriously thanks to you

[@neilpatel]

You're so welcome :)

[@ShellyHopkins]

Google Ads Hack - just what I needed! Thanks for always rocking it!

[@neilpatel]

Enjoy!

[@on9francisyu]

I think the best hack current is coronavirus. It makes many marketer to withdraw from doing ad. It is the best market since a long time.

[@durkjames6119]

Hello Shelley

[@digitalmohit3566]

Neil, you are doing a much better work then other you- tubers who are only focused on their subscription and are only creating videos for running ads on them. But i have one issue....i did comments on many of your articles about my query on that topic.But i haven't got any reply on them.

[@neilpatel]

Hello friend, Do your comments contain links? Typically if links are in the comment they will automatically get deleted. This is because I get tons of spam links commented on my site and it can hurt my SEO.

[@digitalmohit3566]

@@neilpatel no there was not any link. It was only an query or question you can say.

[@digitalmohit3566]

@@neilpatel and from future, I will take care to post my question correctly. And is there any email id to which I can ask my questions about digital marketing?

[@nileevans3606]

Great video Neil, always really in-depth. SEO is still an absolute minefield for me but I’m working on learning what I can to help grow my business.

[@neilpatel]

You can do it!

[@on9francisyu]

What do you want to do. I think there are many ways to grow.

[@abuuahmad3238]

wow!...this is jewelry ...Neil Patel don't hold back nothing...keep up the good work brother

[@neilpatel]

Thank you so much 😀

[@JohnnatanValencia]

The Best SEO in the world! Much admiration and thanks for everything you share!

[@neilpatel]

Wow, thank you!

[@LeahSparrow]

Thank you so much! I’m still learning but you’re helping me so much.

[@neilpatel]

I'm so glad! :)

[@durkjames6119]

Hello Leah

[@JTTechie]

Amazing tips! Every single tip was gold.

[@neilpatel]

Glad it was helpful!

[@royalglassltd1288]

Thanks Neil, my name is Roxy from New Zealand. I have started watching your video since lock down here, big fan of your work now! The video is beginner friendly, and I have noted down all the more than 200 tools you have mentioned in video and categorized them, so addicted to SEO now, thanks

[@neilpatel]

Awesome! Thank you, Roxy! :)

[@brettb22]

Far as i'm aware tip 7 you can technically put brand names in the display url with no issues from previous ads i've done 😁 i know it's not ideal but if you really wanted their brand term that could work.

[@neilpatel]

Thanks for sharing!

[@stefanandrei8934]

Thanks for the great content, Neil! I love when you post more about CPC and Google Ads and I thought I'd reach out to you in regards to a PPC task. So basically the question is how would you structure a campaign if the objective is to drive as much visibility as possible vs if the objective is to drive the best ROAS possible. So the first campaign should be for research as I envision, and at the ad group level should be structured according to categories/brands (We are talking about a beauty/cosmetics store here). Since buyers are early in the funnel we will use broad type keywords and broad modifiers on a CPC Manual Bidding. Then we can take most performing keywords and put them in another campaign (best ROAS) where we bid more aggressively with Target Roas bidding and use exact match keywords type. That's how I would understand structuring this campaign on visibility vs best ROAS. Any thoughts or ideas on this? Thanks so much for the great content you posted out there!

[@neilpatel]

Thanks, Stefan :) It sounds like you've pretty much hit the nail of the head with this one! It's great that you're targeting people at specific point in the buyer funnel. You should also retarget people and reach out to people who have abandoned their carts, offer discounts to get the sale, etc. That's a great way to get conversions.

[@durkjames6119]

Hi do you want to earn more than $500 daily without stress

[@FNFilmsPhotography]

Watching this before I launch my first ever ad campaign! Hoping that it will not get a total flop🙃

[@neilpatel]

You've got this :)

[@dannysgames1140]

How did it do?

[@thevirtualpyramid]

I liked this video and I would like to ask you the following question since I want to start a KZbin channel, but I have enough time and resources to translate the videos orally and I don't know how to organize it to have a good SEO: How about the model for languages that consist of creating 3 videos with the same content in different languages, uploading them at the same time in a single KZbin channel and specifying the URLs of the translated version everywhere so as not to confuse the viewers? I´ll use playlists too. Also, I would include translated titles and descriptions so as not to confuse the viewers so much and at the same time. I would quickly include manual subtitles since I previously write the videos in articles and that can be uploaded so that KZbin automatically places the words with what is mentioned in the audiovisual. The languages in which I can create them, besides English, are Spanish and Italian. The option of uploading videos in only one language and adding subtitles has been recommended, but I do not feel completely satisfied, since speaking in a video is going to be a better idea than just reading texts. I like the option of uploading everything in one place, but I'm not sure if that's a good idea. Some channels do it and here are the examples. Please, check them to know about what I´m talking about: 1) Dr. José Guevara 2) Inner Integration 3) Transylvanian Hiker 4) Davide Travelli 5) EveryDay HoliDay It is worth mentioning that I have been looking for a lot of information about this and some defend one model and another, so it is difficult for me to make up my mind and I would not want this to have negative repercussions in the future, because sometimes you think that people are going to react in such a way and then they react in ways that you did not expect. Do you think that it is better to upload videos in different languages but with the same content on separate channels or a single channel and organize them into playlists?

[@neilpatel]

Hello friend, The best option here is to create multiple KZbin channels, each for their own language. For example, I would have my Neil Patel channel, which is english. Then Neil Patel Spanish channel, then Neil Patel French channel, etc. Then you can post your content for those languages on those specific channels.

[@thevirtualpyramid]

@@neilpatel And what do you think about a multilingual channel with the same videos in different languages and at the same time, creating more channels to reupload the same videos in the respective languages with a few changes to avoid duplicated content? I mean a global multilingüal channel (organizing it in playlists/sections) with the model that Dr. Jose Guevara and Inner Integration use (this model for them was useful because they have many followers) and at the same time, upload again that videos in channels per language. For example; I can speak 3 languages (English, Spanish and Italian) and I am thinking about creating a global multilingüal channel (using the models that are used by the two users I mentioned before) in which I would like to upload the same content orally translated in 3 separate videos specifying everywhere the URLs to the translated versions and at the same time, creating 3 more channels to upload the same videos, with the difference that they´re only in their respective channels with their specific language. And, to avoid duplicated content, make some edition on the video. It´s more work, but will that bring more traffic?

[@theinvestor7466]

i will definitely apply some of these tips thanks for sharing neil !!

[@neilpatel]

You bet!

[@Mojothekidd]

Neil you the goat 🐐!!! Im a musician that’s gonna use some of your strategies with my incoming release. Ima let you know how it goes. Thanks for not being a scammer trying to sell online courses ✊🏾

[@neilpatel]

I'm just happy to help :)

[@alluuanw6374]

Thankyou for the knowledge sharing.

[@neilpatel]

My pleasure!

[@AI-Driven-Websites]

My man! great info like usual.

[@neilpatel]

Appreciate it!

[@DorothyLee-nj2fp]

Good time of day, is contextual advertising enough? Or is it better to add a cms?

[@neilpatel]

Test with both and see what brings you better results :)

[@DorothyLee-nj2fp]

@@neilpatel thanks for the helpful answer!

[@ShuklaMathsAcademy]

Hi neel sir, your all videos are so helpful to us.👍

[@neilpatel]

So nice of you :)

[@shivanipandey4752]

Your video is very useful for me thank you sir

[@neilpatel]

You are most welcome

[@dordaneshrvr7404]

Thanks for the hacks bro!

[@neilpatel]

You're welcome!

[@Skylegacytvofficial]

Definitely will use the information 💯🔥

[@neilpatel]

Please do!

[@daryashahrivar8205]

This was pretty informative! Thank you!

[@neilpatel]

Glad it was helpful!

[@mariostone7317]

This is SO awesome! Thanks for sharing in such a simplified way

[@neilpatel]

You're very welcome.

[@wendygrossman3823]

Thank you for sharing this information!

[@neilpatel]

You're very welcome.

[@wendygrossman3823]

@@neilpatel Ok

[@harshchaturvedi7250]

Thankyou so much... Its a great help

[@neilpatel]

Most welcome!

[@CarlosMartin-ex8tv]

Interesting stuff, but I have such a question, how to effectively choose advertising tools?

[@neilpatel]

Do research on them and test them out! Use the one that best fits your business's needs :)

[@myeverydaymarketing306]

Remarketing ads are so important to do!

[@neilpatel]

Absolutely :)

[@SueAldridge-cd3xn]

Interesting stuff, but I have such a question, is it possible to see where the preferences of buyers are? What are they buying now?

[@neilpatel]

Just be doing audience research!

[@bettymartinez4046]

Thanks Neil, we always love to implement your advice.

[@neilpatel]

My pleasure!

[@jamiecollins9885]

A question of this kind, do you arrange individual classes?

[@neilpatel]

Not currently

[@JacobSpencer-hr7wr]

Can you help me figure out how to choose the right keyword extension?

[@dorishodge5959]

Faced with such a question, is contextual advertising enough? Or is it better to add a cms?

[@neilpatel]

In some cases its enough :)

[@dominiquejones2405]

Great information, thank you very much!

[@neilpatel]

You bet!

[@dominiquejones2405]

@@neilpatel Of course!

[@markkaredol]

I liked it a lot, thank you

[@neilpatel]

Glad to hear that

[@elwinhines8167]

Faced with such a question, is it possible to see where the preferences of buyers? What are they buying now?

[@neilpatel]

You need to follow trends

[@HA-fq5xc]

Thank you for your useful information

[@neilpatel]

You are welcome

[@patrikkozaric6042]

Short and instructive video. Thank you, Niel.

[@neilpatel]

Glad it was helpful!

[@CharlesGarcia-c4h]

I have such a question, it is not entirely clear whether the CPC affects how many potential buyers will see my advertising or does it depend on the daily budget?

[@neilpatel]

It depends on the daily budget, yes!

[@HenryLester-rw3jf]

You're doing a good job.

[@neilpatel]

Thanks :)

[@austinbecker2738]

Can you tell me which is better to choose, Google advertising or social networks?

[@neilpatel]

They're both helpful in different ways :)

[@AaronYoungGoogleAds]

Hi Austin, if possible you should use both. > Google search & shopping campaigns will help you target people when they are ready to buy and are at decision time (ready to buy) > Social networks & display on Google are great for introducing people to your product as well as remarketing to re target people who have recently visited your website. Hope that helps 👍🏻

[@profitablebusinessstarts]

Thanks Neil.your videos are contentful,iam growing with you..Thanks..

[@neilpatel]

So nice of you :)

[@mariagonzales8286]

Great video, thanks to the authors

[@neilpatel]

Glad you enjoyed it

[@mariagonzales8286]

@@neilpatel Thanks)

[@durkjames6119]

Hi how are you doing

[@DylanCarey-mw1mk]

for those who are just starting out, which platform would you recommend to start learning from? Google, Yandex seem so complicated ((

[@neilpatel]

Udemy has great courses as well as HubSpot! I have some free courses here neilpatel.com/training/

[@Munards]

What did you use to break down the stats of each keyword when comparing long tailed. Around 2 minutes. Howd you get all those grading metrics for each keyword

[@neilpatel]

Ubersuggest extension

[@urmichhagani6529]

So neil we should always go for long tail keywords? Btw it was really nice video.

[@neilpatel]

Not always, it's good to have a good mix of both kinds :)

[@joleenhiggins5593]

Hello, it is not entirely clear whether the cost per click affects how many potential buyers will see my advertisement or does it depend on the daily budget?

[@neilpatel]

The higher the CPC the higher rate the keyword converts :)

[@AdamWilliams-he4fd]

can you tell me where to study the sales funnel for an online store in more detail?

[@neilpatel]

Udemy has some great courses!

[@seomadhur]

Awesome Value. Thank you so much Neil

[@neilpatel]

Glad to help.

[@WithPurbasha]

Thank you Sir. Nice informative video.

[@neilpatel]

Glad you liked it

[@durkjames6119]

He's so amazing How are you too

[@LukeClapton-w9b]

I'm just starting to study, tell me, can I order an advertising setup from you?

[@neilpatel]

If you're looking for some advertising consulting you can reach out to my agency! bit.ly/3zJQztF

[@LukeClapton-w9b]

@@neilpatel thank you, but how long does it take to get a result?

[@SamuelChesterton]

Hello, how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?

[@neilpatel]

You need to measure your ROI or the performance of your KPIs

[@wilfredholmes8855]

good afternoon, can you tell me where to study the sales funnel for an online store in more detail?

[@neilpatel]

I think this aritlce will help :) neilpatel.com/blog/how-to-build-a-conversion-funnel-that-will-triple-your-profits/

[@griffinmanning8282]

good afternoon for those who are just starting out, from which platform would you advise to start studying? Google, Yandex seem so complicated ((don't understand a bit....

[@neilpatel]

Google and social media :) It's confusing but it will start making sense the more you expose yourself to it and learning about it

[@BessieLynch-i2u]

And can you answer, is it possible to somehow set the bid adjustment so that the conversion keys receive a large bid?

[@neilpatel]

Use the "Target CPA" bidding strategy: With Target CPA bidding, you set a maximum cost-per-acquisition that you're willing to pay. Google Ads will then automatically adjust your bids to try to achieve your target CPA. You can use this strategy to ensure that your conversion keywords receive a larger bid. Use the "Maximize conversions" bidding strategy: With Maximize conversions bidding, Google Ads will automatically adjust your bids to try to get as many conversions as possible for your budget. This strategy can be a good option if you want to focus on getting more conversions, even if it means paying a higher cost-per-conversion.

[@koolkev97]

Hey Neil! I hope you and your family are well during this uncertain time! Great content as usual! One question... What would you recommend is a good daily budget for facebook ads if I am marketing a digital product that I'm thinking of creating but have not yet created?

[@neilpatel]

I would recommend keeping track of a monthly budget for Facebook ads!

[@zhoshuadouglas6526]

My question is, what is better to choose the Yandex advertising or Google?

[@neilpatel]

I'd test with both!

[@zhoshuadouglas6526]

@@neilpatel There are not enough extra resources yet, but in general I understand, thank you)

[@MoiraBlomfield]

Good afternoon, is it worth using a broad keyword match at all?

[@neilpatel]

Try testing it out!

[@EdwardCramer]

Interesting stuff, but I have such a question, how to analyze an advertising company?

[@neilpatel]

What do you mean, friend

[@aitwaallamounir3405]

thanks, sir for your great content, Are backlinks very important or should I just post long content in low difficulty keywords?

[@neilpatel]

Backlinks are definitely important in the beginning :)

[@NathanAyrton-x3t]

A question of this kind, how to choose advertising tools effectively?

[@neilpatel]

Do research on them and choose them based on your business's needs

[@mehulsrivastava6934]

Hi Neil! How much traffic and content does a new site need to integrate AdSense?

[@neilpatel]

There is no traffic threshold you have to meet

[@nealallen1635]

Great hacks

[@FrankThompson-vd9rc]

can you suggest free services based on advertising analytics? indicators of efficiency, costs and other things ... or do you just count yourself?

[@neilpatel]

Free services for that information are likely going to be Google Analytics

[@marlenestevens3328]

Can you help me figure it out, can you tell me where to study the sales funnel for an online store in more detail?

[@neilpatel]

Udemy and HubSpot have great courses :)

[@marlenestevens3328]

@@neilpatel thank you

[@michaelzma9102]

Which setting do you recommend for standard shopping ads: "sales" or "website traffic"? Obviously I want sales, but many online gurus recommend website traffic. Thnkz

[@neilpatel]

It depends on your goal! In the beginning, to build brand awareness I would do traffic. Keep the Rule of Seven in mind. Later you can focus on conversions :)

[@LutherGusikowski]

Hello, what is the relationship between my advertising budget and the cost per click?

[@neilpatel]

Essentially, if you have a larger advertising budget, you'll be able to afford to bid higher for keywords, which will help you get your ads seen by more people.

[@paulinalester2009]

hello, and on the basis of what is the forecast of the advertising budget and the result made?

[@neilpatel]

I'm not sure what you mean, my friend

[@paulinalester2009]

@@neilpatel thank you

[@avistaseo]

Thanks for your advice. We have been providing PPC Management services, Our results are good so far. Keep up the good work.

[@neilpatel]

Great to hear!

[@lucaswilliams5742]

Is it worth paying for ad setup? Or is it still not as difficult to learn as it seems?

[@neilpatel]

It can take a while to learn but if you want to learn it then go ahead :) Hiring somebody to help is a good option too. It's all up to you.

[@Skylegacytvofficial]

Thank you Great information 👍

[@neilpatel]

My pleasure!

[@topseries410]

Thanks for your advises sir🙏

[@neilpatel]

Always welcome :)

[@PollyDean-f6y]

I would like to know from you, and on the basis of what the forecast of the advertising budget and the result is made?

[@neilpatel]

I'd say it's made based on how much ad spend you have delegated!

[@PollyDean-f6y]

@@neilpatel thank you, but how to choose advertising tools effectively?

[@showmytrade5715]

Wonderful use Hack. Thanks Neil Patel!

[@neilpatel]

You're welcome!

[@PeterYoung-bh4ew]

Can you tell me more about competitive analysis?

[@JohannaElmers]

Do you arrange individual classes?

[@neilpatel]

Not at the moment

[@SabrinaGerald-x8m]

I would like to know from you, can you also advise inexpensive ways to attract customers?

[@neilpatel]

neilpatel.com/blog/get-customers-without-spending-money/

[@ilovegardening7199]

Thank you🙏

[@neilpatel]

You’re welcome 😊

[@RoseMartin-ds7se]

is contextual advertising enough? Or is it better to add a cms?

[@neilpatel]

Can you elaborate, my friend?

[@TheMastGuy]

if someone is searching for a specific brand then he/she is in the conversion phase of their buying journey and most probably they have already made their mind from whom to buy . So , I dont think we should go for competitions' name related searches

[@neilpatel]

I hear you, but it can be a good way to build brand awareness as well which results in conversions later down the line :)

[@TheMastGuy]

@@neilpatel wow, I haven't seen any creator clarifying doubts like you and that too on the same day. Appreciate it. Also, You have a valid point that we can retarget them.

[@AngieCarroll]

how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?

[@neilpatel]

By calculating ROAS

[@ArjyDuah]

Great hacks! Thanks for this much needed information. We will definitely be testing this amazing tips.

[@neilpatel]

Please do! :)

[@MDTALKIES]

Great bro knowledgeable video

[@neilpatel]

Thank you so much 😀

[@MDTALKIES]

@@neilpatel u welcome brother

[@con_rad_it_is]

What if my CPC/automated bid for that keyword is $10 and i set a daily budget of $10.. does that mean after 1 click the ad will not be visible during that day anymore?

[@neilpatel]

That's correct

[@MiriamCroftoon]

is it possible to see where customers' preferences are? What are they buying now?

[@neilpatel]

I don't think so. Just in research on your market audience.

[@MiriamCroftoon]

@@neilpatel thanks . and can the account be blocked for some settings or their absence? I don't know what to do with the account anymore

[@ZhessBrooks-vt4lr]

Faced with such a question, can I learn more about competitive analysis?

[@neilpatel]

You absolutely can! You can use Ubersuggest's Competitive Analysis tool.

[@ZhessBrooks-vt4lr]

@@neilpatel Hello, thank you so much for your help!

[@JessicaCalhoun-zb9hg]

is there any way to set a bid adjustment so that conversion keys receive a higher bid?

[@neilpatel]

You would just need to put more money towards those keywords

[@WendyForman]

can you also advise inexpensive ways to attract customers?

[@neilpatel]

Give this a read neilpatel.com/blog/9-ways-generate-qualified-leads-content-marketing/

[@magnuskelly9767]

Do you arrange individual classes? Can you tell me the common mistakes for which an advertising account can be blocked?

[@neilpatel]

I do not. Common reasons for Google Ads suspensions are overdue payments, malware on your website or app, and unauthorized access to your Ads account.

[@ralphhoover8500]

hello, it's not entirely clear to me whether the CPC affects how many potential buyers will see my advertising or does it depend on the daily budget?

[@neilpatel]

How often your ad gets delivered to your audience is dependent on the daily budget. How much you will spend is dependent on CPC.

[@AndrewAddington]

I'm just starting to study, can you tell me if the site traffic affects the place of my ad?

[@neilpatel]

Yes it definitely can affect that!

[@amberderrick1148]

Should you use broad keyword matching at all?

[@neilpatel]

I'm not sure what you mean, my friend

[@noraaustin4008]

Can you help me figure out if there are any headers that are better not to use?

[@neilpatel]

You do that through testing :)

[@noraaustin4008]

@@neilpatel To be honest, I'm still studying, I haven't started yet, I want to make as few mistakes as possible)

[@AbdulWatsica]

Faced with such a question, how to correctly calculate how effective my advertising is in relation to expenses?

[@neilpatel]

There are a few ways to calculate how effective your advertising is in relation to expenses. One way is to use the Return on Ad Spend (ROAS) formula. ROAS is a measure of how much revenue you generate for every dollar you spend on advertising.

[@JordanBawerman-w2q]

Interesting stuff, but I have such a question, how to make the title more noticeable without breaking the rules?

[@neilpatel]

Noticeable in what way?

[@arronwest7740]

Great video, thank you author!

[@neilpatel]

Glad you enjoyed it!

[@arronwest7740]

@@neilpatel I really liked it)