Nervous Entrepreneur Delivers Baffling Pitch | Dragons' Den

Dom Foulsham is pitching his product, Digi Media Bank but he struggles to explain what his product does, which leaves the Dragons' frustrated. He's seeking an investment of £175,000 for an unspecified amount of his company, Brand Theory.
Season 2, Episode 3
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch

[@MovingToAustralia-MikeBentley]

Strangest episode; dead hampsters, dog collars, insomnia, bananas, guided missiles, and STILL no one knows what it does or why.

[@quarryspanish]

🤣🤣🤣🤣

[@thealien_ali3382]

I am still confused 😂

[@blake6053]

its better with a flow signal

[@infinitii111]

It collects seaweed

[@mikekov335]

And he's still out of breath

[@headshootpro5417]

Poor guy had to carry that thing up stairs, unpack it and then immediately deliver a pitch. He was breathless 😂

[@HK_Musician]

And didn't even turn it on 😂

[@danielstephens7416]

And they always make the pauses look longer than they actually were by cutting between shots.

[@danquaylesitsspeltpotatoe8307]

WOW those dragins are shallow little children being so rude and abusive no need to act like that!

[@nissan_skyline]

Isn't there an elevator there? LOL. I'm assuming he was running late and that's why his presentation wasn't set up in advanced. One of the cringiest pitches I've ever seen lol.

[@friedrice7]

​@@nissan_skylinefirst season people had to lug their stuff up the stairs. 2nd season they just had to walk themselves. Wasn't till later seasons they started with the elevator

[@Deadhammer218]

Ah, the blissful "stair" days. When entrepreneur didn't know who the dragons were and the show's budget for writing puns was scarce

[@jellypianist]

Bugdet

[@Deadhammer218]

@@jellypianist Corrected ^_^

[@janlassen6101]

Let me explain his pitch... He is selling something that has to do with a computer, and on the computer stuff happens.

[@stoneheart_raven]

he used the word storing something too. Also sold 5 maybe 6 units. 🤔 I can't stop laughing. I thought I was bad a presenting but wow. not a clue what he was talking about.

[@fayerayne9540]

Doug giving examples of what answers to his question might contain murdered me 💀

[@HyperMario64]

I'm sorry to hear that

[@furqantahir9209]

2:36 - Hearing Duncan absolutely howling with laughter is amazing 🤣

[@Hennnerzz]

So it’s basically a black box and they have written some software that produces a flow signal. It mirrors traffic.

[@TheEsotericProgrammer]

You're thinking of Rory. This guy is just a humble seaweed hunter.

[@triple7marc]

@@TheEsotericProgrammer You're thinking of Jude Camplin. This guy is championing women to be hired in the construction industry.

[@osr4152]

Am I missing something? A box that holds documents, media, photos etc is a computer.

[@the_endling]

Welcome to the club.. We have no clue either.. 🙋🏼‍♀️

[@hungryhog1]

he's invented the computer

[@pocpic]

It's a file and streaming server. It needs a bit more hardware and software, but even back then, there were a lot of companies providing anything from a tiny box like his to huge racks that can take multiple media streams, encode them and send it with whatever other files to 100+ computers with direct, encrypted connections. Aside from maybe providing tech support to local companies, his system has 0 things going for it.

[@slighter]

So, what is it then?

[@natalyafisher2571]

He's reinvented a wheel. How nice. 😊

[@snotwurfit]

The only thing that could have gone worse for him would have been tripping down the stairs on the way out. Poor bloke!

[@lildbabyy2541]

Underrated comment 😂😂😂😂

[@miaouew]

LOL

[@brandonvernet]

Looooool😅

[@Chilling_Chilling]

Now I'm just disappointed. This should've happened!! 😂🤣

[@eib8412]

"We've sold five or six systems." "Well is it five or six?" "It's around half a dozen." 😂😂😂

[@GrantJames72]

lmao

[@basilbrush7878]

It's 5 +/- 1 standard deviation

[@redblade8160]

E I B Well, 5 or 6 is a very big number, may be he couldn't remember!

[@sherryxia8362]

@@basilbrush7878 6 +/- 1 standard deviation. Around half a dozen.

[@basilbrush7878]

@@sherryxia8362 ahh yes, but what's your confidence level?

[@menikmati789]

He literally just brought in a PC and monitor with a belt around it

[@devicebackup664]

He just walked off casually when they all declared themselves out 🤣🤣🤣🤣🤣

[@beastboy1111]

I’m crying at this 😂😂😂

[@davidmccreadie4902]

Not only that he didn't bother to tell them how much equity they would be getting for the 175k and even more interestingly, they didn't bother to ask! 🤣 Yeah, this was the ultimate flop. 🤦🏾‍♂️

[@hansiesma16]

You didn't hear the" F*** the lot of you?"

[@thee0581]

Even did not care to take his equipment with him, just left it there.

[@SeanAEHegarty1984]

“The wheels going around, the hamsters died a long time ago. I’m out” wise words from Theo 😂😂😂

[@baders087]

I'd be terrified if this guy was in charge of guiding a missile.

[@Jehannum2000]

Let's hope he worked for the Russians.

[@Chris-dm1je]

It's ok. He wasn't guiding the missiles. He was only making the things that other people used to guide the missiles. Oh.

[@keltiquewood]

I have been a software engineer for the last 20 years and I'm still in the dark!!!

[@HansFriedrich532]

It's a cloud storage solution. Terrible explanation...

[@stephenking3969]

Attach a flow signal and it's a different story

[@jasonl4411.]

😂

[@ArcaneAnouki]

You'll see this in your eye 👁

[@bradoneill4968]

The best

[@richard7645]

The flow signals a genius invention

[@brocktoon8]

I feel like this is basically what I would be like if I ever went on this show. 🤣

[@billyjesus5442]

the dragons used to show their true colours on the older episodes.

[@jamesmichaels4979]

They were copying Simone cowell. It was the formula at the time

[@caitlinlindsay8418]

They were just testing him and doing their job lmao

[@Gorillia2014]

Suprised he knew what his own name was without explaining where it originated from

[@thealien_ali3382]

Lol

[@thealien_ali3382]

@Travel Crawl I thought the same thing, if this was like WordPress he could have made millions issue is he very poorly executed his presentation. He didn't even explain what his issue is.

[@3umphbywill313]

This gentleman's nervousness is palpable! I empathize with him!

[@madspaniel4271]

A bit like the bloke that claims to have invented the 'video door bell'. Didn't invent the door, didn't invent doors or door bells, didn't invent cameras, didn't invent the internet.........just took a bunch of existing things and made something that wasn't really an invention??

[@scouseaussie1638]

I don’t

[@caitlinlindsay8418]

He was shite…I don’t emphasise with him at all

[@Chilling_Chilling]

Guy climbs short set of stairs: 🥵🥵🥵 Typical programmer body type lol

[@dizzylilthing]

"I'm suffering being here." Jesus Christ leave the man his soul

[@MindSetReset]

Poor man, I wonder how much flight of stairs he had to lug that heavy suitcase up... no wonder he can't catch his breath 🙄

[@briansmith5239]

He is just an unfit slob.

[@peterd788]

It's a content storage system and the idea was fairly popular in the early noughties. I was offered work with a couple of these companies at the time and I remember thinking the whole idea was nuts. Some mutated into video delivery systems with varied bandwidths. They all died over the next 5 years.

[@MEGACAMZ]

Where did it store data? Locally? Or did it upload to a server?

[@mada1241]

This aired in 2007, after the iphone was revealed, well into laptop era

[@MEGACAMZ]

@@mada1241 absolutely bonkers that he would think a computer in a case was better than a laptop.

[@areyouokayanniebecauseIam]

Anyone at the time would think it could be huge in fairness

[@MEGACAMZ]

@@areyouokayanniebecauseIam how? He's just put a computer in a suitcase?

[@kathleenlock8963]

This guy was so nervous I thought he was gonna pass out, he was totally unprepared for this.

[@if7363]

Nervous - nothing to do w unprepared

[@pawnotdaw4559]

The system looked very hi tech with the belt strap

[@dansanders2002]

All he had to do was demonstrate the product working

[@Chris-dm1je]

He nearly killed himself just getting up the stairs.

[@darrengratton4937]

This pitch is a good example of why the people pitching usually have their stuff set up before they get in front of the dragons, cause they'll forget to even turn on the thing they're showing them.

[@DavidMartins1]

This show has the worst production in TV history.

[@DavidMartins1]

Worldwide.

[@zakman246]

@@DavidMartins1 Lol you haven't seen Shark Tank then

[@beeble2003]

This is from season 2, where they were made to set up their gear while the Dragons sat and waited. Soon after this, they moved to setting up before the Dragons come on set.

[@Conannnnn]

“Dom sorry mate what do you actually do, what do you do what is it” LMAO Theo🤣, then man like Duncan on his insomnia 😂🤣🤣🤣🤣 and then Peter jones on his dogs collar LOOOOOOOOOOOOOOOL then forgets to plug it in and then causally walks away in disgust 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[@Chris-dm1je]

To be fair, by the state of him by that point, if he hadn't walked away, he'd have fallen over.

[@DaveWhoa]

so he's literally just selling a Windows XP computer

[@mechahalcon]

Dom "Bear with me a moment" Foulsham

[@SpencerGD]

I still don't know what his product does. Is it like PowerPoint? Meaning, is it intended to design presentations, with the unique selling point being that it can work with a wide range of media types like videos, documents, etc? This might be the first pitch I've seen where I was left confused about what the product actually does. Even the Flow Signal was more adequately explained than this guy's product.

[@jackfender1975]

I think it's like the cloud but early 2000s version aka a suitcase you have wheel round

[@shizenjapan]

I think it was basically a portable media storage device that you could put all your data, photos, videos, presentations onto and them recall any of the data when ever you needed it with any device available at the time. In other words it is the non internet version of today's cloud storage.

[@EricsBarberStudio]

I think it’s a banana

[@SpencerGD]

@@EricsBarberStudio seems legit

[@jumble-1238]

It would probably help if he’d turned the computer on

[@Lunchladydoyle]

I feel so bad for the nerve-wracked presenters. I’ve been doing standup for years. This guy should have practiced his pitch in front of some friends a few times. If he’d have faced the dragons, paused and took a deep breath before starting his pitch he would have at least been able to explain it. Instead he became a breathless, stuttering trainwreck. Most painful pitch I’ve seen on this show.

[@b-dogs1038]

the stairs & lugging the bag got to him.

[@noi5emaker]

I have no sympathy - they're asking for a LOT of money from people! Do your homework, know your numbers and be honest. If you can't even memorise an elevator pitch, get out of business.

[@JohnMalone388]

He was out of breath from those stairs

[@GennySavastone]

Dragons missed out on this one, Dom sold all his units to Albania and told them it was too track missiles, tanks, etc. Instead he just played random videos on it. Guy is a genius, he made around 6.7bn Albania Lira

[@dadestor]

I cant tell if this is a joke or not

[@HezyTech]

@@dadestor i really hope it’s true. Would give all entreprenuers hope

[@zahrobie5890]

The Albanian have a “lek” and not the lira bro

[@paemonyes8299]

Is that true? Frankly he would have a better chance if he wasn’t so terribly nervous

[@Jehannum2000]

@@HezyTech Ir's true, but Albanian lira are only worth 0.000000000000001 British pounds.

[@JackTheShadowMuncher]

A shame I couldn’t be there, unfortunately I was out.

[@Hunter88993]

I can't blame you Jenny because I too don't know what this man was talking about.

[@MindSetReset]

Peter was so unnecessary rude and obnoxious in these vintage Dragon Den series 😵

[@aaronhurst4379]

And yet his comments were some of the kinder ones compared to those of Theo's, Duncan's and Doug's, at least imo

[@Marsalien100]

Thank god they have the elevator now. The man was WINDED

[@zzzzzzzzzzz6]

When he said "Octopus Syndrome" I literally burst out laughing 🐙

[@jamnoise72]

'The wheels going round the hamster died long ago, I'm out' LMFAOOOO

[@kalubamusonda]

Boy am so glad they got rid of those stairs 😂

[@AdamBechtol]

ya

[@reuben3077]

I’ve never seen a more brutal dissection than that

[@Chris-dm1je]

I'm not confused. It's a digibox. You keep digies in it.

[@informationyes]

This is the type of guy to create a revelutionary robot indestinquishable from a person bring into the den and forget to tell people its a robot

[@JayJay-qh7fj]

I like dragons den but I hate it when they berate someone..he's obviously not a public speaker but give him a break

[@amrani_art]

Exactly this. Someone's inability to speak in front of people doesn't give you the right to be rude and condescending.

[@maxpayneful4328]

I saw more criticism in his explanation and his product - I sympathise with the fact that he’s not a good public speaker, but if I was a Dragon I’d expect some form structure from the pitch: he was all over the place.

[@MindSetReset]

I dont think public speaking was his issue... also I have seen pitchers who were terrified and couldn't give a coherent pitch. This dude was out of breath from lugging that suitcase up those stairs😳

[@itnaklipse1669]

he didn't go there to garner sympathy, he went there to convince them to give money to him. looney liberals... if he wants sympathy, he should probably talk to his friends or family.

[@hughm1383]

He's asking them for a lot of money; making a decent attempt at the presentation is the least he could do.

[@marchumphreys3865]

Savage burn. This episode and the ludicrous inspector cluso required pitch just cracked me up.

[@MarvelX42]

I always wonder if they agree that whatever they bring in there just isn't their property anymore or if they come back later and get it or if a crew gathers up their stuff and brings it out to them or how that works.

[@rubberduck3788]

The blood bank guy that turned up for the inflateable jacket pitch must be upset he had no motorcycle afterwards 🤣

[@dannyflint5746]

Well the director says cut and staff clean the set up and probably take the pitchers stuff downstairs for them to take

[@PT-kk8dp]

Love how music kept playing waiting for him to unpack. This guy seems to be the Harry Enfield template.

[@BCTvfx]

Wow this is one of the first bad pitches Ive seen on this show and they can be brutal. So used to seeing everyone else.

[@dimitriousdrake]

First few seasons were lethal, least charismatic dragons too. Doug is just horrible to see and listen to

[@DavidSmith-ne5cv]

Note to self: Don't run a marathon before my upcoming Dragon's Den pitch.

[@DavidMcCoul]

After he said he sold 5 of them and Duncan started talking I just went into an uncontrolled fit of laughter. This happens to be the last of 65 videos in a playlist, so whoever put this list together definitely saved the best for last!

[@demonmech]

Duncan didn’t hold back 😂😂😂

[@peanutmansemporiumofrandom7472]

The thumbnail looks like entrepreneur just challenged Theo to the most epic of epic Pokémon duels and Theo is like “what does this have to do with a pitch?”

[@BestMentalism]

I think I got it: this is a black box that does stuff but it's unique selling point is that it doesn't guide missiles

[@pwolffilms]

One of my favourite ones so far :D

[@louislee2237]

All of the dragons competing over who can be the nastiest? Feels forced and slightly uncomfortable?

[@jamesoreilly1]

Back then they were all trying to be the Simon Cowell of the show. Peter won.

[@traceychalkley9946]

Oh dear. This gave me second hand anxiety 😨

[@thefonzkiss]

CarDoctor : call someone with a multimedia PC from 1995 because it can do all that.

[@jreverie7018]

Aww I feel bad for him 😔 he was soooo nervous, winded and hadn't even turned his computer on lol. Ouch

[@AstrosElectronicsLab]

He looks like a magician.

[@aaronhurst4379]

Goodness they were savage on anyone daring to be nervous back then

[@mada1241]

Daring? Ever heard of a laptop? Better yet, the iphone. This aired in 2007

[@aaronhurst4379]

@@mada1241 I meant him being nervous specifically, was using the term 'daring' ironically to convey that people shouldn't be criticised like that based on being nervous. But yeah blimey, I feel old knowing this was FIFTEEN YEARS AGO, damn

[@mada1241]

@@aaronhurst4379 oh my bad haha, i just misread what you said totally

[@aaronhurst4379]

@@mada1241 Haha all good!

[@paulkirton8945]

Now I know the inspiration for Harry Enfield 's character in his and Paul Whitehouse's character in their spoof of the show.

[@SparrowHawk2009]

Back in the days they had to carry all their stuff up the stairs. Pitchers with less healthy conditions had a tough time. Good thing they have the elevator now.

[@emceeourtney241]

I hate to be the one to have to tell you this, but the lift is fake 😔 i know, i know - it really breaks the immersion, but its just a lil room with doors on each side! Buuuut they still dont have to walk up those friggen stairs and thats what counts 😆😆

[@alanw4589]

The elevator was specifically built for Jenny so she could easily get OUT

[@user-gw4fo2xf2o]

Sometimes, things are badly explained [repeatedly] because someone is trying to pull the wool over your eyes. The product was weak and he knew it

[@SparrowHawk2009]

Good thing they got rid of those stairs.

[@jonathanm2690]

I remember in 2000/2001 Napster, downloading music going to school with my mini disc, I mean....Although this episode is old, it isn't a trailblazing idea, we aren't seeing the hints of an Iphone etc, also back then it was 56kpbs dialup a media box wouldn't be good.

[@mycroftsanchez901]

When Duncan gave that rude 'out' speech Dom should have replied; I'm sorry Duncan, I didn't understand a word you just said!

[@christophersmith49]

"The wheels goes around, the hamster died s log time ago" :) hahahaha. The BEST

[@attaxiaffxi7033]

Doug seems to think that creativity begets good articulation but usually the opposite is true, creative minds quite commonly have scattered thoughts. It makes intuitive sense if you think about it; in order to be creative you need some sort of divergent thinking pattern, if your thoughts are scattered they are persistently divergent. That being said, unless this guy failed to properly describe the advantages of his product (which seems entirely plausible), it did sound rather unspectacular.

[@Lorant1984]

He did explain very clearly that what the product does. What he failed to explain is that HOW and WHY would that be useful.

[@liddybug8311]

Theo is giving Peter a run for his money snark wise in this episode 🤣🤣

[@Alina-ci3fb]

The only person he wasn’t nervous around was the host

[@if7363]

Because he behaved like a human

[@llshinda9508]

Listening to this guy makes me feel like I'm back in a computer science class, disparate tech terms and by the end I still don't know what we're even talking about.

[@zaiusbaltar7091]

Duncan looked disgusted right from the get go , or maybe they just edit in the same look over and over.

[@gbhgvhgbh]

So it's a computer

[@sophocles8761]

He just reinvented the VHS player and now needs the cash for a Blockbuster chain

[@ry6222]

octopus syndrome, fkin brilliant that one. 🐙

[@ilijapetkovski]

It’s not easy not being able to explain what you’ve created.

[@mikeyswift2010]

He didn’t create anything

[@hansiesma16]

Particularly so when you need to very cautiously not give away that its junk.

[@redblade8160]

Ilija Petkovski Especially, when he didn't know himself!

[@Chris-dm1je]

​@mikeyswift2010 He did. He created confusion.

[@MasterJTLS]

Watched the full 9+ minutes. So can someone tell me what he was pitching?!

[@MrMakeDo]

I like when they used to make them climb a flight of stairs before they started.

[@BenchPressEveryday]

"Running in windows XP" 😂😂😂😂😂😂😂😂

[@francisgallozzi2595]

He could've outwitted the dragons by simply plugging the device and shown them how it works.

[@jesusbermudez6775]

Well he should have done a demo. To come up a bag and place it on a table and leave at that then one thinks, "it is just a bag".

[@IAmTheJayster]

This is a prime example of why having a good pitch is important

[@KieranOB90]

1:50 That face has me dying. 💀

[@sophocles8761]

"So what is it exactly that you do?" ... "About half a dozen or could be five"

[@PadHicks]

Doug once again proving that he is the best Dragon we ever had

[@lauramiranda5120]

Nobody roasts like Duncan bannatyne! 🔥😂

[@RealRushinRussian]

This feels like an april fool's episode of Dragon's Den. We still have no idea what was presented at all.

[@Dr.DagNabit]

The dragons basically figured out what the box was on their own🤷‍♂️

[@maxwells2602]

He should have shown them what it does instead of explaining it. And he should have stated the problem and how this is the solution.

[@easycoding8255]

Guy turned up with a bundled up desktop PC saying he can show different forms of media on it and that he's sold 5. I might turn up next year with my wristwatch and say I can get the time on it. I reckon I could sell 5, or perhaps half a dozen.

[@richierich4810]

Yeah but no one knows what it does & thats the problem.... I was sitting here thinking, "What you mean like a lap top" & "Wait did you say windows xp" 😂😂

[@JohnSmith-ue3pt]

its the gavin belson signature box 3 :O

[@soupe2000]

You can see this is very very old... Because saying "Writing a software is easy, anyone could do it, there is no added value in your product" is beyond wrong. So many apps today, only based on software, made millions and millions of money. They just didn't see it coming all these years ago. They thought that the only thing that was valuable in a computer was the hardware and didn't think the software behind would later become much more profitable. Sure, the pitcher made a terrible job at convincing them but still, they did not even tried to listen. They thought they knew everything better than him

[@jessebella9322]

Or you could have just noticed he said without noticing all of that bollox that you have... he says It runs on windows XP By the way he was bought out by Plex for 15 million, so wasn't to bad lol

[@jonathanbirch2022]

Is English not your first language

[@jamnoise72]

'Doug it's a banana' lmfaoooo

[@jm8219]

You can have all the money in the world but it doesn’t give you the right to belittle someone like this or be so rude, clearly was nervous and struggling to relax under pressure, poor guy!

[@Clipahoy]

Shut up. He was a lunatic. He is asking for money for a non existent business. Get lost! I have no sympathy for this guy. He deserved every bit of it.

[@matrixclese]

Those were some brutal stairs

[@sambou6286]

Rumour had it Duncan is watching this pitch every night before bed to put himself to sleep...,,,😁😁😁😁

[@karti7]

😂😂😂

[@stoopidvideoz]

Today you call it a laptop.

[@Stonk5331]

"Don't speak, just listen to me" "Sure"