Netflix Shows Are Full of Brands - But Is It Product Placement? | Movies Insider

[@robbiedelrey3924]

Product placement is okay if it’s something like casually drinking a coke, but for me it goes too far when the show has to obviously stop to start complimenting the product. Specifically when the writers make no effort to make the dialogue realistic is bothersome. The subway product placement for example was just too much.

[@dentjoener]

They did the same on Chuck. But as it was either Subway basically bank rolling the rest of the show, or no further seasons (and a good ending) at all, I can't really complain. But yes, they also basically stopped the show to promote subway.

[@viviangalleher124]

yeah I agree because in real life there are coke ads EVERYWHERE so having them in a show or movie makes it just look like real life

[@hailleyw5117]

Fox TV shows were pretty bad for blatant ads, Bones, Fringe, Hawai'i 5-0, it really takes you out of the show.

[@johntucker3695]

Damn I really want a sub sandwich

[@TCFan30]

It's a result of totally undermining the intellect of the audience. They think we are as attention deficit and deluded as they are!

[@radheshspace9901]

This video is also a product placement of 'NETFLIX'

[@sensorcato]

You forgot to say "Plot Twist".

[@ashleyk3602]

🤯

[@bandobandit353]

This comment is a product placement for space

[@taylorbritt499]

...Why did you put Netflix in single quotes?

[@Ninkira]

I was going to disagree but in the end the video wasn't actually critical of the practice sooooooo you're right lol

[@suburbanweekend]

Stranger Things season 3 was basically a giant advertisement.

[@The_GenXennial]

Carly Quinn it was awesome to see all the old brands in their retro wrap. Brought me back to my childhood. I give it a 10 if 10 for the addition!

[@177sophie]

it was so distracting to be watching the show and then bam, a blatant ad. made the season so much worse

[@The_GenXennial]

sophie wow... must suck to let branding do that to you. I was a late 80’s early 90’s kid. Born on July 4th 85- So season 3 was amazing to me. I remember going to video stores and malls when I was younger, and seeing the exact brands all over again makes me hold season 3 close to my heart. I’m a product of my generation. We tend to appreciate things, and not scrutinize so much. Of course, there will always be variables.

[@LivingProof98]

It was awkward for me because I enjoyed some advertisement because of the times and all but some were definitely more commerical like. New coke was the worst ad placement I ever seen. It literally stopped the flow of the show😂😂😂

[@keishuun3971]

@@The_GenXennial i wasn't born in the 80s or 90s but the products they used made me very curious on the old products.

[@Solo-696]

Meanwhile, in Anime: "Hey let's go to WcBonald's, Big Brother!"

[@SirZeck]

Best ads ever

[@barrackobamar]

Sølo anime is gay

[@zamplays4428]

Chad Althoff why?

[@barrackobamar]

zamplays because real men don’t watch whiny ass cartoons

[@claudiasays]

@@barrackobamar yes ,and anime oversexualizes women ... cancelledt

[@danzho6442]

Does this really matter though? When I see a pear logo instead of an Apple logo, I still think of Apple.

[@giggity4670]

Yes it kind of does as when you have a product in the film even just for a second they want money for it apple is very bad for this that why a lot of tv shows or films dont show the logo or cover it or change it as it is the logo they cant show but can show the laptop just with no logo on it that way dont have to pay apple millions to use it.

[@100schlingensief6]

🍎💩🚮🐑

[@nn7303]

100 Schlingensief you’re calling people sheep with emojis on a youtube comment, everyday i see something more pathetic

[@matrix9452]

kind of obvious since is a direct reference to apple, but if they made the laptop more subtle, like no logo at all. You wouldn't associate with any brand, or would associate with common windows laptops.

[@fromthebackseat4865]

Yes. It does matter. You are being manipulated.

[@TheJonathanExp]

As someone who's worked/is working on film production: productions used to be paranoid about brands appearing even accidentally so great pains were taken to "greek" aka hide logos/brands unless proper releases were obtained. Thanks to various court rulings, its actually generally fine to show logos/brands unless they're shown in a negative light. You'll never see a villain with an apple phone/computer for instance but the "good guys" might use them.

[@TheJonathanExp]

A movie im currently filming has classic coke cans in every dining scene lol

[@BayuAH]

Idiocracy (2006) use brands all over the places. Unfortunately the film really lack of advertisement by its publisher because of that.

[@ThePooper3000]

Even when the brand is shown in a negative light it's generally okay to show them in films. If it were only legal to show and brands in a positive light, but illegal to show it in a negative light, then oooh boy, that has a lot of anti-speech implications. In 2003, Caterpillar, the construction company, sued Disney because in the direct-to-video movie, George of the Jungle 2, the antagonists are seen driving in bulldozers with the 'CAT' logo on it. The case is Caterpillar Inc. v. Walt Disney Co. Disney won: "[T]he appearance of products bearing well known trademarks in cinema and television is a common phenomenon. For example, action movies frequently feature automobiles in a variety of situations. Is the mere appearance of a Ford Taurus in a garden variety car chase scene sufficient by itself to constitute [trademark infringement]?" The answer is obviously no. So they can have those Coke cans in the movie you're working on. They can even have one of the characters say something like "This Coca-Cola tastes like shit!" And Coca-Cola wouldn't be able to do anything about it.

[@fairsuns]

just wondering, are all background food (let's say a banquet/feast or teaparty scenes) just fake food props? and if all of them were real, are they shared to the production and crew?

[@TheJonathanExp]

@@ThePooper3000 maybe but small indie studios and productions don't have resources to fight lawsuits should they arise

[@Maatjuhhh]

As for Stranger Things: I choose to believe that Coke or Eggos were quintessential of the 80's. Netflix used that product to show this or that. Instead of a movie or series where a brand pays this for that product to appear, making it somehow mismatched with the environment. Product advertisement were way bigger back in 80's.

[@davidkonevky7372]

Yes, that one didn't annoy me. Also, I remember that a lot of people in the show actually *hated* the new reinvented version of Coca Cola, so it's almost some sort of anti-marketing (?

[@mortimerplay2383]

I feel like the most annoying part about the Product placements mostly in Stranger Things is that it’s obvious that they want to shove the brand into it. For example when Lucas drinks the coke. The name and the “new” are clearly in focus with him holding the can in a certain way to achieve this.

[@ellax325]

I feel like they were poking fun at the commercials of the time by making him do that. Obviously, there are more inconspicuous ways to advertise coke but having him look into the camera is reminiscent of the ads of the time.

[@faisalabrar9611]

even the color stays consistently bright and vibrant in his dark hand

[@davidkonevky7372]

But most of the time in the series, people were actually BASHING the new coke lmao

[@bee.ok666]

yes! that conversation felt so unnecessary and out of place. little product placements like steve and barb's parents talking about KFC were alright, I didnt even notice when I first watched that it was practically an ad, but season 3 was so obvious about it that it just felt lame

[@coolboss999]

To be honest. These product placements in Netflix don't feel like ads but feel like they are built into the shows to not feel like ads which I'm ok with.

[@misskoreajisookim2843]

Agree, at least you don't wait until the ad is over so that you can continue your videos

[@indira.creates]

Which is why it’s even more dangerous. It’s subtle, lodging it’s image into your subconscious...look up NLP.

[@177sophie]

i wish that were the case but in shows like Stranger Things, they literally had CLOSE-UP shots on logos. it felt like every 10 mins, there was another brand shoved in our faces

[@coolboss999]

At least we don't have ads on Netflix PERIODTT. Also it makes it feel more authentic and realistic

[@no_one2197]

They feel like and ad for me, create a fake brand for yout show or something, I don't pay to have these known products on my face

[@geetnandan8]

Naah no matter how many placements, these products ain't gonna reach *heisenberg's meth*

[@makatron]

I am the one who knocks!

[@siddharthk5495]

Or Schraderbrau!

[@mcnoneya]

So basically a “we’ll scratch your back if you scratch ours kinda deal”

[@applepeel1662]

Yep co promotional marketing speaks for itself

[@thaboqwabe8901]

I hate that saying, it's sounds so gross

[@derenishant]

Lol

[@Andysgal797]

I hate when they’re like hey look at this *SUBWAY SANDWICH* and *COKE* wow aren’t they great like people don’t talk like that in real life

[@I_WANT_MY_SLAW]

Yes they do.

[@emilycampbell6375]

@@I_WANT_MY_SLAW no they don't

[@SwiKeyMTC]

@@emilycampbell6375 yes they do

[@SwiKeyMTC]

@superepicman12 bro clearly you've never met ppl who are big fans of food chains and talks like this

[@SwiKeyMTC]

@superepicman12 lmao I don't remember being mad but okay

[@elReyna99]

Plot Twist: This video is an entire giant advertisement

[@dannnyyang]

I don’t mind the brand in the shows. It actually makes the shows seem more realistic

[@bendover2684]

Never Heard that one before, what an awful mindset

[@-taemiso-292]

@@bendover2684 why?

[@poor_youtuber1390]

I meant it is realistic until the actor or actress in the shows says their slogan or refer the product their using or consume in an obvious marketing ways which no normal people would says, just like the one guy in this video where the actors was referring the boat in too specific details like a salesman would says

[@dannnyyang]

poor_youtuber lol yea true. i never notice when they say a slogan, until this video lmao

[@bowenzhou5402]

poor_youtuber exactly!😂 like no rational person is ever gonna say “I’m Lovin’ It” mid conversation irl😭😂

[@Casey093]

It's called "local color". If used right it adds to the mood, and if used too much it becomes incredibly suffocating.

[@4five657]

This is far more better than increasing their sub fee or mid roll like yt ads, this feels nothing to consumers, compared to netflix who creates quality content.

[@GetBant]

4five6 who cares? You’re accepting adverts on a service you pay for. A service that already makes a lot of money. Drink the coolaid

[@4five657]

@@GetBant ahh yes, the expert in economy, let's start with continuing season, you do realize to continue a season and get the same actors would cost more, but hey what about new projects? to do a new project it would cost more in advertisement alone, but what about competitors? disney the name alone is an established name for the domain they own (recently they bought fox right?) so how do you think netflix would compete with disney? yess numbnutss PRODUCT PLACEMENT, IN A CAPITALIST COUNTRY, YOU TAKE CARE OF YOURSELF.

[@4five657]

@@GetBant but pleassse please reply on how netflix can level themselves without product placements ( with disney and amazon who has their own external income ) with streaming service with just subs alone.

[@4five657]

@@GetBant pleaaaase change my mind about competition, and how disney+, amazon and hulu are trying to get netflix's subs, you are clearly smarter.

[@diyit0]

"quality content"

[@snowhunter7536]

You can say whatever you want with Netflix putting up “product placement”. At least it felt realistic and they’re effortly trying to make them realistic. Although some parts felt like actual ads like Ralph Breaks the Internet.

[@c.b.7172]

I don’t get how this is a problem they advertise brands without putting ads interrupting our show I think it’s a smart and effective way to put adds without bothering the viewers

[@mina86]

It is a problem when it’s distracting or breaks immersion. Someone driving particular brand of car, sure, no worries. Someone who for dozens of episodes have never shown interest in cars suddenly prizes a car brand, yeah, no.

[@c.b.7172]

mina86 no ✨💖

[@mina86]

@@c.b.7172, we live in a free world (I assume), so you are free to be wrong.

[@c.b.7172]

mina86 I-💀

[@mina86]

@gid, than characters breaking forth wall and all pretence of coherent story to deliver an ad? Yes, I’d rather have ad breaks.

[@itsgeorgejones]

So it’s basically “I’ll pay you in exposure” , every creators worst sentence 😂 at Netflix’s level though it does make sense, so fair play

[@Hamishamishamishamish]

“Dead To Me” had a character written in solely to talk in detail about a home surveillance system, sure it was integral to the plot, but she spoke about specific products, then in season 2 the same character comes back to recommend a new cctv system.

[@Masahico]

As long as I don't have to watch an AD it's okay, they can be in the show, it's relatable and feels real. So Netflix is straight ig chilling with this. They get the bag and make good shoes too!

[@highandmightyqueen79]

me too

[@vanillarose2907]

Kdramas ain't got nothing on Netflix. They will spend 5 minutes randomly talking about a face mask not mention the unneeded screen time of them making coffee and the camera is SPECIFICALLY on the coffee maker😭

[@kimberlyskits7241]

I actually enjoy the product placements over traditional ads. With eggos for example it makes you love the brand because it's associated with your favourite show/brand then motivates you to buy the product. Also when ads interrupt my favourite shows sometimes I'm so annoyed that I don't even take the time to see if I'd be interested in the product shown. Plus seeing brands you know in tv-shows is just pretty fun. If this is the future of advertising I'm not mad about it.

[@misskoreajisookim2843]

The product placements does not feel like ads, and the audience won't notice that. I personally have no problem with that, at least you don't wait until the ad is over so that you can continue your videos

[@no_one2197]

Many times it does feel like an ad

[@haris.saputra.]

That how ads should work. You dont have to notice it and not getting annoyed with that, but somehow you remember the brand

[@MealDealSupreme]

@@haris.saputra. maybe not the word "should" cos, hidden ads are a lot more evil than regular ads

[@mina86]

Of course audience will notice it. Not all of them - and those that aren’t obvious I don’t have major issue with either - but when character suddenly starts monologuing about how good a product is, it is distracting and everyone notices that it’s a blatant ad.

[@Karyabs]

You can't avoid product placement. It's everywhere.

[@dru4670]

This whole world is a giant advertisement for big companies 😂😂. We can't even escape

[@impcityangel3245]

I like when they put real things in there because the copyright replacements are stupid. When I read the Last Kids on earth book 2, it had a GameStop. In the series, it was changed to "Gameageddon". I hate that.

[@davidkonevky7372]

Or when they replace a youtube website with some weird sketchy website that has some random name that doesn't make any sort of sense

[@sennakajo8001]

This is way better than actually ads stopping your movie and it makes the movie more relatable and realistic

[@Mzaleo]

I really prefer this type of advertising over traditional ads 🙄 and it keeps my netflix membership cheap-ish while not having those annoying ads.

[@TheUruse]

From what I've seen it felt like the world we lived in. By removing/covering brand or even made up brand it just sometimes becomes obvious and I'm aware of it.

[@aidentan6547]

Most of the American show the product placement is still not that obvious and if you compare to Korean drama and Asian drama damn those product placement took about 5 minutes and the actors literally explaining the product as a conversations lol

[@xuxon24]

I don't know why people find this weird, we live in a world filled with brands they are part of people's personality and that applies to TVs and movies characters. For example in London piccadilly circus a lot of people remember the TDK and Sanyo ads and they aren't even there anymore. And are even part of our memory specially in films or tvs based on other times like the 90s or 80s, and like they mentioned is worse the see random brands or no brands.

[@JustAPairofLegs]

Well it wouldnt look normal if there was some maid up brand in the backtound of a netflix original

[@JohnFruscianteFan]

Little miss 'I need a footlong' even has matching eyes to the colors of the subway wrapper. Her eyes are green and the makeup color around is orange. @9:10

[@KapilSingh1104]

For a company churning out so much content (good and bad) and that without ever showing ads during viewing, it is reasonable for them to indulge in some smart marketing. And it's not like that these placements ever ruined the show experience like that Starbucks cup in Game of Thrones. 😂

[@ashleyk3602]

I’m so used to product placement, I didn’t even notice when watching

[@jdsaunders12]

See this is better then actual adverts, but when it comes to changing the plot and making it affect the story. That's bad.

[@genesisp3884]

As long as these brands do not hamper the story that is being told and the product placement feels natural, then I have no problem with it.

[@iamwisdomsky]

As long as these product placements does not interfere with the whole story, I'm fine with it. Anyway, the way these products are integrated in netflix movies/series is very natural and aren't intrusive. I mean they don't look like they were forcefully integrated into the scene.

[@ashtonfoy1216]

I like the real products in stranger Things it makes it feel more 80s

[@00calimon]

And you thought you could avoid commercials by ditching cable TV for Netflix. Not so fast. Expect more and longer "hidden" pronotions/embedded commercials.

[@patrickm1092]

This is better than tv ads

[@PRDreams]

I rather product placement than a 30 seconds ad any day

[@martinsmartins7506]

For me it's good to have ads when smoothly, but, those from KZbin SUCK!

[@icy89]

I've noticed some shows will blur the brands, and usually if they don't do that then they're technically advertising the brand

[@MomentswithMolly]

I've always noticed this, but just assumed it was subtle product placement. And to also anchor the movie or show into reality.

[@tvviewer4500]

It is only because Netflix doesn't want to share it's viewer stats with advertisers.

[@doctorfritznoel]

That makes sense. I noticed Netflix advertises its newest/biggest show as "highest rated in history" or something like that but no specific ratings (Squid Game, Tiger King, Queen's Gambit, etc...)🤔 i guess it allows them to be flexible in business

[@annabanana5203]

I don’t see any problems with this I prefer this rather than ads

[@f1shcak3]

i will say i’ve never noticed any of those product placements i was confused when they were talking about subway in that one movie cause i didn’t even notice it in the movie

[@veryneighborly]

okay but the retro eggo commercial for the superbowl was actually pretty dope

[@177sophie]

in Stranger Things, the coke ad and the scene where she sits in front of a full freezer of Eggos were so blatant, they pretty much turned me off from the show. what's bad about this type of advertising is that younger audiences seem to be unable to recognize it, yet it's still operating on their minds

[@patrickm1092]

Do you really believe £11.99 per month is enough to produce the quantities of content Netflix does produce? Plus Netflix let people share accounts

[@HOTPOCKET789]

Just like social media platforms, media with product placement should have an ad disclaimer

[@gnomie3908]

The k-drama on Netflix "it's okay not to be okay" actually states it has product placement at the beginning. I prefer it when it's actually stated. But either way I don't think I've ever bought something from paid advertising in TV.

[@ItsEban]

Korean productions have one of the highest number of products placement in each episode. They’re really good at it tho. I personally don’t mind since it gives me a kind of realistic link to the show when I use a brand they use in a drama I really like. I don’t see why people have a negative views of product placement, it gives the production companies more money to produce better shows.

[@gnomie3908]

@@ItsEban I usually find it creepy, like a nanny state sort of thing but because they mention it I just find it funny that the characters are always eating from subway 😂

[@stavyjoe]

Nexflix is basically tagging companies and hoping they will repost

[@fonzi981]

The very first ads since like the dawn of TV was like this too.

[@Yegtard]

ADT’s New command security system was featured many many times in dead to me.

[@The_GenXennial]

Really don’t care... at all. I actually enjoyed the product placement in ST3. Nostalgia factor. People shouldn’t take things so seriously.

[@BetterLifeAhead35]

Honestly, as long as it's not over the top most product placement fleshes out the world and makes it feel more real

[@RikkaMilleNAMJIKOOK]

I've never clicked a video this fast before lmao

[@mediocrebanters]

No mention of Tom Hanks' movie _Cast Away_ ? It's an hour long plus ad for FedEx.

[@TheOneCleanHippy]

I like Tarantino's form of product placement, where he only uses products from companies that don't exist anymore.

[@squirrelfishfrog]

that lady talking about "content creators" and what the "brand is trying to achieve" and "pieces of content" was more upsetting than product placement ever was. I hope I never meet a person like that in life.

[@DirectorJemoo]

I watched a Netflix ad before watching this video🤯

[@There_Will_Be_Bond]

Great video thanks for sharing. Quick note and hate to be a stickler but Aston Martin hasn’t been with James Bond since the beginning. Celluloid Bond introduced Aston Martin in Goldfinger.

[@BD-lq4id]

Imagine a world with no advertisements

[@katien.3946]

“Characters wearing pieces from Netflix’s clothing collabs” What they aren’t getting is that the IRL “clothing collabs” are based off of the clothes in the show, not the other way around. And anyway, clothing designs from a show aren’t inherently brands, and shouldn’t be portrayed that way.

[@TheMcooper17]

i agree with the avoiding product placement in tv shows being unrealistic, thouigh have seen it done and forgotten, one show i seen, mercedes gwagon front and rear stars removed but forgot center caps on wheels,

[@VickMarie]

Off topic but 1:40 is this not the same dance as in the scene from The Lion King with Simba, Timon and Pumba??

[@RoundupResistance]

So far, I have seen three Chinese tech brands in Netflix originals: Xiaomi in ARQ, Huawei in Victim Number 8 and Baofeng in Money Heist - one product I would like to see in a Netflix original are Bumpbows which would help give leverage to the brand, especially if "Bumpbows" becomes a Netflix original series (comedy with elements from Fuller House and Yummy Mummies).

[@FireJach]

I kinda understand Stranger Things. However, I am not sure about making a scene about Coke in ST. It wasnt product placement so what was a purpose? To remind old people there was a short period of time of a new Coke? Idk, maybe that was a thing years ago

[@MIGOGERLO]

It's hard to unsee it now 😅

[@celsieknaus5723]

I'd rather see product placement all the time then to sit through a ton of commercials.

[@krishnaprasath43]

True this makes sense

[@GetBant]

You know there is another option

[@jaiv]

It felt so natural when he talked about new coke in Stranger Things.

[@krishnaprasath43]

Yea natural and smooth

[@davidkonevky7372]

Honestly I thought it was a joke about how every single person on the show said how the new coke sucks so bad, while Lucas is the only one that actually liked the new flavor lmao

[@SafirAksel]

I think the word you meant is "unnatural"

[@GRAGH57]

I hate product placement that open like if you product is good then you don’t have to be that open about it the product should speak for itself

[@instanttregret]

Community was the only series that did the subway ad in a good way

[@anonymoushuman8443]

Who remembers that House of Cards episode where the plot literally stops and the camera focuses on the iPhone and some game

[@veledwin1]

Is it really product placement if it's done so well that fans would be furious if they removed them? I guess so, but it should really be noted that it helps with realism to have real products in shows/movies. A great example is Stranger Things. The 'New Coke' references were product placement, and it helped further the immersion of a show set in 80's. "To All the Boys" didn't do it so well tho

[@Chriswasfirst]

Not gonna lie after watching this Subway sounds good now 😂

[@ovinr3187]

Subway is always good

[@crystalthieves]

It’s all product placement... always has been

[@anirudhponraj7159]

Who came for the stranger things thumbnail

[@ss11111ss]

how u gonna charge for the service then put ads on them anyway

[@no_one2197]

I hated Stranger Things because of all the products it shows. It felt like a lomg ad, I'm not paying to see ads

[@krishnaprasath43]

no one exactly it was irritating

[@danielvillanueva3792]

Yes I love when they drink beer and the brand is Beer! Super realistic!

[@tj8194]

Well I'd rather my advertisement snuck into my eyes by a good story then blatantly put in my face and interrupting my show

[@kevinbabicz]

How Ron Swanson was pushing Lagavulin Scotch

[@fonzi981]

As long as it doesnt affect the quality of the show

[@GetBant]

I liked it when the flintstones advertised cigarettes to kids. Bring that back! Theres nothing wrong with it

[@mayurs4991]

While watching the Netflix originals the brand placements didn't bother me.

[@Stumme-40203]

I’m fine with product placement if it’s subtle. Just something like the IHOP in Man of Steel. It’s just a building there in the world. I have a problem when it’s like The Truman Show. Where the hold a product in an unnatural way so the brand name shows, and give a speech about how amazing said product is. That’s just a commercial. Also product placements can really help films struggling to meet their budget.

[@weicc84]

Promoting or not promoting is one thing but hiding a product is another. Obviously we see that in k dramas. Those vehicle brands are sometimes covered. Yet there appears to be bloggers of K drama characters outfits and food. Subway and BBQ olive chicken were heavily promoted!

[@madilynne5967]

So like when movie theaters show images of popcorn to make you want to eat more popcorn to buy more popcorn this is pretty much the same concept right? The more you see the coke sign in little instances that you might not even notice the more you want a coke

[@joshua01]

I love the brand placement in netflix originals i have always wished what it was like to live the American dream

[@hoddy1368]

As producer it’s really important to do what Netflix dose it helps with our finished product also no big company likes to spend money so it’s all about benefits and only new producers take free products the stupid you can get money like lots of money like continuous money if you own the show or movie

[@QLTD]

I wonder if Apple paid Insider for this product placement here 2:10 !

[@ilsmokedyou6326]

I like when they use actual products then you could go buy one of the products and think you are the character for a second

[@colourflu]

at 6:37 mark am i crazy or he really constantly switching accents from british to american sentence by sentence???

[@SCWood]

Or... now hear me out, they're lying about not getting paid to make the ads more effective.

[@rebeccaparke3453]

As long as it feels natural, what is the problem?

[@ryanscott4038]

Yes, yes it is

[@namu5583]

But they are place so good. Sometimes I didn't know they are there.

[@OleGeezerCirca1941]

I quit Netflix years ago after being one of their earlier day subscribers when they were DVD only. When that service deteriorated I voted with my feet. A couple of years after their streaming service started I subscribed again. I found too many made for Netflix streaming products were "B" quality films with plots suited for the younger audience so I dropped Netflix again. Since Netflix's business plan is aimed to a much younger audience, they are used to, or not care about commercial ad bombardments. I find 15 to 18 minutes of commercials per hour excessive so about 10 to 15 years ago I dropped cable and then commercial TV. I quit going to movie houses when one of the last films I saw was "Superman" where he T-Boned a truck which had a large MARLBORO logo on it's side. The ad seemed to stay on screen for an inordinately long time. At my stage of life I probably have all I want/need, and if I want/need something I'll research it.