The Wacky World of Product Placement

[@paul_et]

I just wanted to say a massive thank you to all you crazies that helped me reach 100,000 subs. This is far from my first attempt at KZbin -- it’s more like the 5th (a story for another time) -- and it’s all a little unbelievable. I’ve always been totally obsessed with the platform and never stopped trying to find my place on it. And now, here we are- I’m no longer a disappointment to my family! And it’s all thanks to you! But, truly, thank you. Also, check out DailyDunkaccino if you can. They’re planning on closing the account in a month (mid July 2021), so show ‘em some love before it’s too late.

[@riddivalion]

I'm one of the newcomers with your most recent video, but I'm excited to check out the rest of the videos and see what's to come, they're very well made!

[@andrew20146]

Great video. Was that an 'inside' reference with the projector?

[@user-ew5vj1sl1u]

Can you link dailydunkaccino, it seems I can't find them.

[@paul_et]

@@andrew20146 Indeed it was. I’m a little obsessed with how good that man is at what he does.

[@paul_et]

@@user-ew5vj1sl1u It should be reachable at @DailyDunkaccino

[@carmanterblanche]

This was seriously well-produced. High-quality eye candy right there.Speaking of candy, I am loving my Nestle'TM' Nesquik chocolate goodness drink right now.

[@courier6960]

“Nestle: So good you’ll forget about the human rights violations!”

[@pinkestelle558]

Cadbury > nestle any day

[@MasherShorts]

Get this man offstage

[@kapibarra791]

Please just read 5mins shit that nestle did and i guarantee you will stop supporting that vomit inducing company

[@timuridrisov4080]

Damn, you are so good at editing. Part where you talked about the history of product placement is completely nuts. Thanks for the time and effort!

[@the_lenny1]

yeah the editing is superb

[@davinawijaya3626]

15 seconds in I was already like :o daaaaamn, this guy gooooood

[@GawxArt]

Your channel is amazing, congrats on 100k!

[@RrrrrrrXXX]

When editing GOATS meet!

[@iComplainer]

i want to know who else gawx subscribes to

[@TerrorFreak]

yesss

[@razr7r531]

didnt expect to see you here

[@Rob_-dv6ei]

It’s really interesting, because although you can certainly see movies selling out artistic merit with product placement, with the James Bond franchise it’s actually always been a part of it - the Ian Fleming novels would always mention Bond’s choice of Gordon’s gin, his Bentley 4 1/2 litre and his brand of cigarettes. It’s actually very immersive, maybe a little hammier in the films but still interesting nonetheless.

[@Crlarl]

Walther must be paying by the truckload. _Casino Royale_ (2006) has a tonne of product placements: Sony (owners of Columbia Pictures) had it's phones, laptops, cameras, Blu-ray players in the film. Omega watches, Virgin Airlines, Ford (Aston Martin, Jaguar, Volvo) just to name a few more.

[@MattoDesigno]

James Bond is just the worst for it

[@super8blog71]

It falls down when he's riding around in a Ford Mondeo

[@nicholasvinen]

A Mondeo would actually be a better car for a spy though.

[@neurotransmissions]

I just stumbled across this and it's really well-produced. Can't wait to go back and watch others!

[@PerfectlyFreedom]

This channel is the definition of quality over quantity

[@gutobernardo7457]

As a motion designer myself, I really appreciate how much you give attention to the animations, title sequences and overall editing of your videos! I can't express how happy I am that your work has brought a feeling of "wow, what a great video" that I had back when "Every frame a painting" was still active. Thank you 3000!

[@thecastiel69]

How much Mitsubishi Electric paid you?

[@kulvirkang7953]

I would love to get this reference

[@groundcontrol6876]

@@kulvirkang7953 He's talking about the air conditioning unit from the end of the video where he's watching the projected video on his wall with the mini split's evaporator/blower. I guess it's a Mitsubishi, I didn't really pay it any mind so Idk if the brand is that or if it's even visible or not but I'm pretty sure that's what he's referring to.

[@sam.t]

@@groundcontrol6876 Yep, it's a Mitsubishi Electric. The brand name is visible in several shots. I came here to post the same comment.

[@gedpictures2487]

I can't get my head round the prices that some companies were paying for like a half second glimpse of their logo, like does that actually pay off? Because it seems to me that it would just go over everyone's heads, especially seeing as were all always bathing in marketing so we've developped thicker skin...

[@dvidsilva]

rich people money laundering or whatever. business are stupid

[@greebo7857]

Never heard of 'subliminal advertising'? That's what modern pp is, and  could give a masterclass in it. Always subtle, always classy.  wouldn't do it if it didn't work.

[@courier6960]

@@greebo7857 Actually, there is no actual scientific evidence that subliminal advertising actually works (and advertising that is directly subliminal is banned, here in the US at least). The problem with a lot of this advertising is that the brain isn’t even processing most of it on a subconscious level, often times it’s so off the center of attention people don’t even see the object in question, much less the brand associated with it. Subliminal advertising and advertising in general is not very useful for very expensive and life changing products (cars, mortgage companies, etc.) as MOST people don’t buy these products on a whim, they do so after intrinsically evaluating the reasons behind these particular decisions. Advertising only really is useful when it tackles immediate biological wants and needs (such as food, its one of the few kinds of TV advertisements that actually work).

[@Juanita7102]

@@greebo7857💯💯💯

[@TakeTwoReviews]

Crazy production quality, fresh voice, entertaining throughout. You're the gold standard of video-essays Paul - congrats on 100k, see you at 1M!

[@jackm_]

two of my most favourite product placements of all time: - The coke ad in blade runner, simply stunning (and the spoof in south park is just great) - The one in arrested development in which tobias and carl weathers eat at a burger king (man i love that show)

[@andys189]

And Honda in Community!

[@vb8428]

The legend is back. I've waited for what feels like an eternity.

[@7thEra]

The product quality and storytelling in your videos is amazing! Really good stuff. Also gimme a dunkaccino

[@justinbuice]

Dunkaccino knew what he was doing. It was strictly business. Not personal.

[@ANDREWLEVITT]

Remember the World War Z Pepsi product placement in the end? God that was awful

[@lonelyguy121]

Painful to watch

[@therealsamreid]

Just discovering your channel - I am blown away. As someone who's relatively new to editing, the graphics on this video (especially the Jules Verne part) are so clean and well done. Subscribed!

[@jetsracingdesigns]

We watched this video in my college summer class about Marketing.

[@Happymali10]

I'm actually writing my bachelor thesis on product placement, so the most amazing part of the video is that you dug up actual sums on how much companies paid^^ That seems to be rather difficult. And usually there is no payment.

[@justdoingmything]

the freakin dunk'accino thing make me feel like I live in a parallel universe of a world where that commercial didn't exist

[@glowingunknown5625]

I was saying the EXACT same thing in my head! "Does this ad exist in some parallel universe??" Paccino must've gotten paid a movies-worth for that commercial.

[@imperfectly_megan]

Same here. I thought it had to be a joke ad in a show. Then he showed us it had a Twitter handle that gets posted on daily.

[@kalisticmodiani2613]

@@imperfectly_megan it was a joke ad in jack and jill

[@imperfectly_megan]

@@kalisticmodiani2613 oh yeah lol. I remember it now.

[@Jorpl_]

Absolutely loved the pacing and editing. Never skimped on a showing a clip of what you were describing, I appreciate that. I've instantly subscribed

[@pharmit24]

this was good

[@dead_ones]

Dude, I am absolutely obsessed with your editing style. It’s so simplistic yet informative and stylish. Ahh I love it!

[@3dbronze]

Great job showing how it’s done. The Mitsubishi A/C unit product placement was seamless, yet effective…

[@NariGenghis]

I was looking for this comment before making it myself, lol

[@RadioBukakabi]

The AC scene looked like a "Bo Burnham: Inside" reference to me.

[@mrfoogaba2005]

I am loving it.

[@santimartinpiano]

that's when I subscribed

[@Magst3r1]

100% is

[@kyle_kinnamon]

Love the Dunkin part inspired by “Inside”. Amazing video

[@becketclark9942]

AMAZING inside reference at the end!!!!!!!! The projector on the heater and everything

[@edwardgoldthorpe8260]

Can I just say, small detail but your choice of background music is great, combined with the listing of all tracks used so I can find the full version. Not a lot of youtubers go through the trouble for that, but I appreciate it and I am sure others do too.

[@jayfromaz]

Someone once told me that ads don't affect them. We tend to buy products that are familiar to us. Advertising makes them very familiar to us.

[@joeybaseball7352]

Everything is an ad though. The music you listen to is an ad for that artist. The show you watch is an ad for that actor. And celebrities are paid to wear certain clothes in public. The sneakers you see a rapper wearing, a company paid them thousands of dollars to wear them. I found this out when I heard that Reebok had fired and sued Rick Ross for wearing Nikes. I had no idea that Rick Ross even worked for Reebok, as he was never in any of their ads, and campaigns. Heck, the stuff they show on the TVs at bars and restaurants are paid for. I once asked a guy at a restaurant if he could change to channel, because I had wanted to see a particular program, and he said that they couldn't, because the channel they had it on paid the restaurant to keep it on that channel.

[@I_WANT_MY_SLAW]

Some ads are so effective, they have adverse effects. There are some things I refuse to buy, because I have a negative connotation to an ad that they play over, and over, and over again. Or even worse, you become the Nationwide Insurance superbowl ad. The one where the kid never has his first kiss because he died. That was bad for them. Or the Kendall Jenner Pepsi ad.

[@SamBrickell]

Advertising infuriates me. I specifically don't buy products that I've seen in ads.

[@I_WANT_MY_SLAW]

@@SamBrickell yes you do.

[@aishabello7938]

@@joeybaseball7352 k

[@xtojump]

Still one of the most underrated KZbin channels out there. Production quality is 👌 keep up the good work I'm loving these.

[@Elkatook666]

"you know what makes this even better" the projection overlaying the Mitsubishi AC unit ?

[@andersdenkend]

First video I've seen of yours, instantly subbed. Product placement is weird. It takes me out of a movie if I see fake brands, but it also takes me out of a movie if a product placement is too obvious. If it's done right (like that E. T. scene) I don't mind it. If it's done bad (Dunkaccino), it's REALLY bad.

[@benchmark001]

your editing can literally make anything so interesting that I would watch the entire thing on repeat.

[@Weird_Quests]

I am now in binge watching mode - do you use After Effects, Motion or Fusion for these motion graphics? They are so smooth it’s ridiculous and the way they are integrated into the video is just outstanding.

[@Verdigri]

I did watch this 13 min video about ads and I did enjoy it. Thanks

[@indycinema]

That Pacino bit is fully insane. Glad I missed it the first time round.

[@NonaPrince]

From 7k to 100k, love to see good work getting its due. 👍

[@joshuaolian1245]

lol love the subtle Inside reference. probably one of my favorite pieces of comedy to come out recently and it’s great to see it appreciated, especially in such a funny and appropriate way.

[@hannahmajel1381]

I love these videos! So well done with charm and a bit of hilarity. I don’t even care about product placement but I still click knowing I’ll have a good time watching. Thank you!

[@isto_inc]

This editing is so good. Good job my man

[@ricksgrandauditorium8790]

This channel f-n rocks dude...glad this one came across the feed. Great content, truly, thank you Sir.

[@MykeClements]

This video in this channel are way too good to only have 5000 views this is nuts. Bravo your video essays are some of the best on KZbin!

[@tanza3d]

this deserves thousands more views than it does, the production quality is insanely high and it's just a really interesting watch. amazing video.

[@LinusBoman]

Fantastic work mate! Beautifully produced, very insightful! Congrats on 100k and well deserved.

[@JohnDoe-vr9bj]

Best channel on KZbin. Every vid I've seen so far has been better than anything ever produced by Australian TV stations AFAIK. Great humour. Excellent music choices and movie references. Highly educational. Very Aussie. Just brilliant. Thanks.

[@jacolack4010]

Holy crap this is a high quality channel I am very sad I haven't seen it til now. I predict 2.5 million subs by end of 2022.

[@alialaqaby]

This video is art, seriously.. the editing and production, this is art.

[@chrisflorence7133]

You're the best editor/story teller on KZbin man. Keep it up.

[@kiranknoppert3195]

I think this channel is going to absolutely blow up. The humor and comedic timing is on point and its fast paced enough that you don't lose interest. But it isn't to fast. Absolutely amazing!

[@captaincrispy2184]

1:55 The Dollar Sign creeping up behind the image made me laugh irrationally

[@stewarthicks]

This is absolutely incredible. You are supremely talented.

[@polaroid_of_a_polar_bear1764]

”it’s 1873 and everyone’s favourite past time is... wearing hats” i’m loving it! XD if a novel started with this sentence i’d immediately know that it’s a book i must read! combined with that video clip of the woman it’s such a great part of a very captivating video!

[@plainsimpletruth1107]

Crushing it! I'm commenting on all your videos... So well done, and normally I like mine medium rare. Keep the movies rolling my friend!

[@arfsz]

underrated channel 🔥 your editing is genuinely better than some documentaries made by big companies 👍

[@slavsterbater]

That DD ad is going to haunt me forever

[@Dujhxoqksgwowneb]

This kind of content, independent and extremely well produced, is what makes platforms like KZbin so much better than traditional media. Thank you.

[@nobody6]

wow brother, took the production value up 1000%. always loved the content, but this one you should be selling to netflix. much love

[@vb8428]

Netflix usually buys crappy stuff

[@justviennathings9920]

I'm so glad KZbin recommended your mirror video to me and I subscribed to get epic things like this

[@Gimojim]

This is by far the best edited youtube video i have ever seen.

[@C10therapper]

love the homage to inside

[@melsyoutube]

please continue making videos! don’t be discouraged!!! your content is so well produced

[@hyenaproof]

Mate, thank you. This one is really well done. The ending with Pacino, almost killed me. Great work!

[@user-ew5vj1sl1u]

Congratulations for 100k bro. A step closer to a Million. ❤️❤️

[@paulpink1575]

I'm watching the series "How to sell drugs online (fast)" and I must say that the product placement in it actually makes me happy. The series is set in Germany and I live there myself, so any product I know from my everyday life makes the immersion feel stronger. But in many of your examples it's just too much, not funny too much like in "Wayne’s World", but unpleasant too much. Keep it up

[@KingNachos4]

Dude your videos are too good. You're too underated man.

[@Platypuses_Have_A_Sixth_Sense]

I really love this new video style.

[@jamesondenhartog8109]

I think it’s safe to say you found your niche my man. Your last 3 videos really stand apart. And I think that niche is “strange things about filmmaking that don’t get talked about often”. You could do one on film set lingo. “This is not a clothes pin; it’s a c47. And this is not a shot; it’s a martini.” Lotta weird shut with movie making and Hollywood so I’m sure you have plenty of ideas. But seriously if you can do one same quality once a month at least I’m sure you could get to a million subs easy. Your voice and narration are perfect (intonation, pace) and you’re funny without being annoying. That’s huge. So please make more man. And then come to the states and let’s make a movie together lolz. Edit: srsly

[@landonwilson7029]

I’ve never commented on a video before. I just gotta say, you’re videos are pristine and refreshing and wonderful!

[@isidoooora]

i got recommend your netflix documentary parody and now this. Your editing is incredible! keep up the good work and you'll get far

[@mickhudsononutube]

Man, AGAIN! Your content is wayyyyyyyyyyyyyyyyyyyyy too good! It's freaking amazing. I would love to see a video on your process. From research, shot planning, scripting, editing. It's by far the best produced content I have seen on TY. Just incredible bonus that the content is right on point with my interests. So glad I found your Channel. Keep up the excellent work.

[@ProclarushTaonas]

The quality of your videos is outstanding. Looking forward to whatever you make next!

[@nairiiii]

dude I feel like I am watching a Netflix episode of something - so much beautiful effort and creativity went into this one, thanks!!

[@cassievanlauritzen894]

The editing in your videos is mesmerizing, I take double the time to watch the video because I get lost trying to catch every little detail. I love it so much!!

[@pupsie.s]

i'm looking for new people to subscribe to and i love how factual and not just negative these videos have been, you are amazing at editing and it honestly inspires me!

[@ReachAndTouch]

This is an exceptional bit of work.

[@joeybaseball7352]

But also, if a company doesn't pay, and their product is used (particularly in an unsavory fashion) that company will sue. Which is why you have so many fake brands in movies and TV. and its getting even crazier now with NFTs, because then they will sue over copyright infringement. So it's either, you have the company pay, or create a fake parody brand.

[@stripstick]

What does NFTs have to do with it getting crazier??

[@joeybaseball7352]

@@stripstick yes

[@stripstick]

@@joeybaseball7352 lol what? Answer the question bro.

[@joeybaseball7352]

@@stripstick I answered it. I said yes.

[@stripstick]

@@joeybaseball7352 Lol then you didn’t read the question properly. I’m asking HOW does it affect it. Not IF it affects it.

[@TheDrMike25]

Your animations and transitions are SO good! keep it up!

[@PeskyOwlProductions]

Even though Paul takes time to release new videos. The wait is totally worth it! 🙏❤ love your work brother!

[@paul_et]

Thank you! :)

[@alpenjodel24]

Man I love your channel, your kind of „dry“ humor paired with amazing knowledge is awesome

[@firefighter4532]

I absolutely love that Al Picino scene 😂

[@LJmachtVideos]

How does this video not have hundreds of millions of views? This is some Hollywood Documentary Tier content. Very happy I found your channel! Keep up the great work!

[@WheretheJones]

Thoroughly entertaining content. Thank you good sir.

[@wiebe.matthew]

You answer questions I'm usually too lazy to Google at length while watching a film, haha. Keep up the great work!

[@joemomma91]

2 minutes in and I am hooked

[@lukaswerner4390]

Just keeps getting better!!!

[@iammohd]

Holy .... This Chanel's a gem

[@meladkareme5851]

Best youtube channel ever! Please upload MORE!

[@romain9419]

your videos are all well written, brilliantly edited and very entertaining to understand the cinema world, in one word, bravo !

[@michaelt7987]

Congratulations on 100k subs, hopefully that number will only continue to rise

[@paul_et]

Thank you! 🤜

[@TheVoyger123]

So glad I stumbled upon this video. Keep up the good work!

[@reynajelly]

The editing and all is so good! Very funny to watch!

[@_avi]

Your videos are so memorable! Thanks for making these cool and insightful pieces!

[@asterix19991]

I've been watching all your videos, and all the videos have such a good quality! I will watch your career with great interest

[@AhmedIbrahim-qb2ev]

man you are out of this world i really like all your videos

[@jonathanacuna]

Bro your channel is so dope! The filmmakers nerd in me has been on a binge 😄

[@linusnguyen6941]

Very well done video!!!! Love the work on this!

[@James2210]

Seeing these clips out of context really makes me realize how hilarious they are

[@TheArtisanGeek]

Your editing is honestly phenomenal, keep it up!!

[@achalpatel8655]

You should have much more subscribers but I also feel good that I watched your great videos and not all people know about them Feels good to see underrated content

[@suleimankhan822]

Yoooo your editing is off the charts! Amazing stuff, sub earned for sure.