NEW $10 MAYBELLINE FOUNDATION vs $39 IT COSMETICS CC CREAM | DRUGSTORE DUPE?!

[@serenaruedas3135]

It’s not used. That’s the stopper for the squeeze tube so naturally when you take it off some product is left on the stopper. :)

[@aprilrawls8929]

Serena Ruedas lol

[@beatnick92]

Serena, you're right. I have 3 tubes and they all came like that, with a dot of foundation in the cap.

[@emy_themua2015]

Look they are both great foundations but is the CCcream really worth nearly 5 times the amount????? Really?????

[@fourquarterchic6942]

Physicians formula organic wear CC cream is a great dupe for IT cosmetics

[@marissalyn]

Four Quarter Chic thanks for commenting this! Will give it a try❤️

[@amandabutler100]

I agree

[@tejaswani.2270]

Thank you. I will try.

[@kristinsilvanic6379]

Eh i dont think so. Much more oily and moves around

[@sarakayley]

How much is it?

[@jennifermiranda7674]

I do notice that when I wear the It CC cream and head out in the sun for +2 hours I don't get sun burn on my face, and I don't feel the my face burning in comparison to when I don't wear it. But I do have to be generous when applying. It is really a great product and it does protect. And I have put it to the test.

[@ginamiller6754]

Jennifer Miranda my daughters and I both use the IT cc cream. My oldest daughter is extremely fair, I have light skin, my youngest is medium. None of us burn while at the pool for a couple of hours.

[@workout3625]

Cool! Mine is on the way through Amazon Prime. My issue was no matter what I did, I was screaming orange with IT cosmetics and think poorly of them due to limited shade range.

[@debwhite5281]

They have more shade ranges now.

[@wits692]

Same. Even with their shades they've added, it just doesn't work for me 😕

[@superzwife1]

Agree. Their lightest shade is still to dark and orange for me :( I still wear it though 😂😂

[@allysaborn13]

Deandra Norman same here! The fair is too light and the next shade turns me orange 😢

[@OlderWomenRock]

Hi there , L’Oréal owns Maybelline and IT , it’s reported that these are the same products . L’Oréal owns so many brands of make up . A few huge companies own most brands so often the cheaper version is actually identical. We pay extra for packaging but mostly marketing .

[@ShineBrida]

The ingredients aren't the same though...I don't know if they're similar cos I can't afford the IT one 😭 Loreal ownes Urban decay too but their stuff isn't just the same, like Colourpop & Kylie, I think just because a company owns another doesn't mean they formulate the products together or even that one place is formulating for all their brands....it could just be "owned on paper" yknow? It's just speculation though.

[@inira7418]

You re information arent acurate, it uses quimical subscreen and maybeline chemical sunscreen. Theres a lot of fake information outhere

[@nautica00]

They're not the same.. at all. I've used both and the it cosmetic one is way superior! It kinda smells lemony and its super light but full coverage, doesn't make me cakey, and honestly looks really pretty on the skin. The Maybelline one looked really cakey and thick on me and the consistency was too heavy for me. I do believe in this case you're getting what you pay for.

[@aubreyhannig5940]

fun fact, cereal canned goods, and lots of other brand names and generic are the same product, same company different label. A smart way to make money on both ends of the dollar.

[@nautica00]

Aubrey Hannig 5 companies own about all of the major food retailers

[@yolandajones1904]

With the IT cosmetics you get more benefits. It looks smoother and better. Great look kelly

[@ginamiller6754]

Yolanda Jones and it’s cruelty free!!

[@psychoblindboy3644]

@@ginamiller6754 lmfao you do realize it cosmatic is owned by maybaline right??

[@daniellecolucci3470]

You need to wear a separate SPF every single day. Not just when you are outside on the beach or at a pool. Just to clarify, rain or shine... wear ur sunscreen folks.

[@CourtneyDesMarais]

just to clarify, its a teaspoon amount of SPF, but you also have to reapply.

[@rebeccaoleary3318]

I’m so glad you highlighted The spf situation in foundations as no one Ever makes this a point when applying foundations with spf in it. Wayne Goss did a video on it. Xxx

[@charmerella2789]

I thinj the IT Cosmetics CC is one of my all time faves, It is one of the better foundations for summertime especially in my opinion! great info, ty!

[@darlingdreamer177]

Regarding SPF, the suggested amount is a Teaspoon for face throat and décolleté, it should be applied frequently--especially if at the beach or on a boat. So I wouldn't bother with foundation in these places.

[@RP_76]

I wore that IT CC out to a ball game, burned every where and my face didn't burn at all. Love it, my favorite foundation.

[@elainemiller5018]

I could see that the IT Cosmetics side looked much better. Thank you for sharing!

[@PocketSizedBern]

I love your new background, Kelly! Also, really enjoy your honest opinions. You’re very authentic and kind.

[@evanunley6099]

Loving that natural summer look, just BEAUTIFUL

[@annabanannamakeup]

I love love love when products are compared side by side thanks kelly! Hope to see more of these!

[@KellyStrack]

yay glad you enjoyed!

[@TaniaB_Unboxings]

Its 1/4 tsp of SPF for full effect (on your face). Most pump foundations (The IT) would take about 8-10 pumps to fill that.

[@KristiBergman]

I also love that you called out the amount of product you have to use to get the full SPF because I’ve had a lottt of people comment similar information on my videos of products with SPF! 😀❤️

[@emmaplatt1279]

I LOVE your new background! I like how it has more natural light than it used to.

[@Thebestegg123]

I love the IT CC CREAM! Hydrating & helps with my dry skin issue. And I love that you change it up! Different background is a new fun look! Love u Kelly!!! 😘😘😘

[@mikaelamelso6096]

I have the Maybelline foundation and absolutely love it!! For the summer with the spf it’s great! Also doesn’t feel heavy on the skin and I honestly love the sunscreen smell

[@Nina-sg1rz]

Can u wear it without bronzer or anything

[@leahbrown325]

Not sure why u got some thumbs down on this video bc it was SUPER informative and I loved your quality of comparison. You really took it thru the whole day vs initial application for that added review! Thank you for all your videos. they really are useful!

[@mauvemotive1960]

Nice video! I use the it cosmetics CC cream as a foundation all year round. Doesn’t break me out, hydrates my skin, and is so lightweight and has great coverage! Im glad people can get a dupe if they can’t afford it! Personally, I don’t mind spending more to save my face and give it a better skincare routine!

[@Nina-sg1rz]

Wats the cc cream like on dry skin

[@allymooreee]

Really glad you mentioned the spf thing! I am wanting to try the maybelline foundation, I’ve heard such good things!

[@jenlauren143]

I just tried this today for the first time and it looked beautiful all day and I loved it ! The Maybelline Superstay is one of my HG but I was disappointed to see that this had denatured alcohol which is very bad for ppl with sensitive, acne prone even dry skin. It can dry out skin and cause break outs, and it’s very high on the list. However it was so nice! ❤️

[@dianebaileymusicministries]

Jennifer Maldonado Which one has denatured alcohol and causes breakouts? The maybelline or the cc cream?

[@RaquelNavas]

I'm loving the green, white, pink background and I'm loving the drawer in the background.

[@jennifermiranda7674]

Also it is important to note that the It Cosmetics CC cream has a mineral based sunscreen that usually causes less reactions to some. The one from Maybelline has a chemical sunscreen. Just pointing that out since some people have allergic reactions to chemical sunscreens.

[@nur_ha_fizah]

You're right that theres a specific amount we have to use on the face to get the labelled spf coverage but I dont think it is 1 TABLESPOON. Isnt it like 1/3 to 1/2 TEASPOON? You can google it actually. Just want to put it out there.

[@MakeupbyAudrey13]

The IT cosmetic CC cream contains phototoxic citrus oils which cause irritation and damage even if you don't feel it, it is happening beneath the surface. The Maybelline is a better choice from a skincare perspective of these two products though there are better products that provide coverage and SPF out there. The Maybelline does contain alcohol that can be drying to the skin and fragrance toward the end of the ingredients list which is also not good though not as bad as the many citrus oils in the IT cosmetics.

[@rissadawn2047]

I use the glowy it cosmetics one and it is SUPER scented. Like straight chemical smell...but its still one of my faves

[@theeluannesantos]

That happens so much in Walmart. I wanted to buy a foundation but every single one was opened. This is why drugstore products need to have testers too. I love the IT Cosmetics CC I’ll probably just stick with it since it has great ingredients and it’s cruelty free. Great video!

[@nicolestar91]

Did you notice any specific skincare benefits/improvements in your skin from the It Cosmetics product? Or can you speak to what anti-aging ingredients they are? I feel like they are overhyping the anti-aging element

[@samanthavenables4998]

Antioxidant Pollution protection = It has antioxidants (usually vitamins A,C,E or specific acids) that protect your skin from free radicals which are aggressive towards the skin. Antioxidants are also really good for skin cellular repair. Not so bad but for that price, the ingredients are probably a lower grade but you're still getting something. ;) Both look nice!

[@MASHUPss]

Love the new back ground! Love your videos, Kelly💕

[@christinam6949]

You have quickly become my favorite makeup KZbinr!!!! Its like you read my mind with all the products you always try out!!! I love all of your reviews & videos always . So happy you weren’t around in 2011/12/13/14/15 .... better you waited to start your journey! Keep up the amazing work

[@myscentgalmeaganindependen3464]

I like it. Feels more real. I like that you can see outside!

[@myscentgalmeaganindependen3464]

@Kasey hahaha right! Maybe pull the curtains just a little or a different angle.

[@JBradleyRN]

I LOVE the new background. It makes it look more light and spring-time-ish. I live!

[@rissadawn2047]

I was exited to try this when I saw thattayla had picked it up to try. By some of the comments I didnt think it went that well but now I def want to IF i can find it in store in the right shade. It's so much cheaper actually at Walmart. Just hope its not too matte for me

[@joymccourt9313]

Two totally different products. The IT CC cream uses physical blockers for sun protection, the Maybelline uses chemical filters. .

[@marym.8608]

What do you mean exactly?

[@Ieat2much]

@@marym.8608 IT cosmetics is mineral sun protection ie Zinc and Titanium Dioxide v/s Maybelline which is chemical sun protection. Also I prefer the skin loving ingredients in the CC cream

[@whitneyfreeberg9337]

What are some good tinted moisturizers or light coverage foundations?

[@KatieVandergriff-hd5mf]

Whitney Freeberg SAME!

[@joshuafink842]

Find a good bb cream. It’s lighter than foundation, better for the skin, and dulls everything like redness and etc

[@ld8944]

Joshua Fink do you have one you recommend? My favorite foundation is maybelline matte and pore less but when I want a light and fast cream to rub in, I feel the drugstore ones leave an orangey line 😕

[@emiliacrace6378]

L D maybe you could try to mix a moisturizer in your foundation. That could help to shear it out a little

[@lynellethompson5521]

Bare Minerals Complexion Rescue.

[@makeupmotivation5044]

Thank you hunny for this review! I just went 2wks ago and bought like 8 Foundations that has been reviewed, now I'm going back for this one!

[@97emmalouise]

What shade did you use for the IT cosmetics CC cream?

[@moniquegebeline4350]

I use IT CC also, the other side oxidized and isn’t the same color and doesn’t look as good. IT is bomb!

[@lindseysommers1460]

I bought that yesterday lol I LOVE it with the age rewind concealer, and the loose fit me powder. I’m in classic ivory. I was in the pool yesterday and today with it on and didn’t get burnt and I burn ALL the time lol

[@lindseysommers1460]

By the way target has it for $9.99 lol it’s less expensive then on the actual website

[@sheilaamundson7721]

Very beautiful. I love the mostly natural look

[@mpeacock7696]

I’m digging the new background. The lighting looks nice and love the makeup look.

[@hopemcdowell94]

LOVE the new background & the sunlight!

[@jennifercraven9038]

Loved the video and the new background. I will absolutely be buying this.

[@danacraig2732]

Yes was waiting for you to review this and talk about it it's so satisfying when you find dupes and I love your new background!

[@MommyAndGabriel]

I have rosacea and use the It Cosmetics Bye Bye Foundation Full Coverage Moisturizer. I have used the CC+ Cream but the Bye Bye Foundation is so much lighter on my face. I don’t feel it at all. I’m going to try the Maybeline Dream and see how it sits on my skin rosacea and all.

[@gracemoritz2622]

Can u please test the new born this way powder foundation!!!!

[@christahodges]

I just sent mine back :(

[@monikas7731]

I hated it. If you have any texture to your skin it looks horrid.

[@sierraschleich7284]

I have been watching reviews on this product like CRAZY. I frequently go to Disney World, and I hate using my Maybelline Super Stay Matte Foundation every day down there because it's just so heavy on my skin for the hot days, so I am super excited that you reviewed this product the way you did for the time you wore it! Can't wait to test it out!

[@stacyforesmandefenbaugh4374]

Liking the new background! It’s nice to have the camera zoomed in more so that we get a closer look at your skin, how you apply and how the products sit on each other.

[@kiaraarce913]

I love the new background! So classy!

[@MissMollyKnows]

If you love the IT Illuminating CC (which I do) you can dupe it using the ELF Camo along with a few drops of the L'oreal True Match Lumi Glow Amour!

[@adeletaormina6539]

I love the new background!! Definitely a plus

[@emilylove6888]

Okay I seriously tried to like the it cosmetics cc cream because everyone raves about how much they love it and I just did not have that experience! It would cling to every dry patch the coverage wasn’t great, it felt extremely heavy/thick/sticky and it would break down and get greasy on me within a few hours even after I had to apply tons of powder to set it. I tried with a brush and hated it (super streaky) and did prefer it with a sponge. I went through a whole tube and tried it so many different ways it was just seriously garbage, I don’t get it!

[@briguzman37]

Same!

[@ssaaaaaiiiii_]

Its cosmetics side definitely looks alot more softer and natural.

[@maddieowings3168]

Thank you for doing videos like this! It’s super helpful and I most likely will try out the Maybelline dupe the next time I need cc cream!!

[@clairesteinriede9110]

You’re so pretty and I’m so glad for this video! I love the IT and will try the Maybelline also!!😉👌🏻

[@Gigi_xyz23]

I wanted to love the IT cosmetics, but it makes my skin look dry and it seperates on my skin. It looks good for about 1 hr.

[@jrs6806]

are you using the matte formula? the original cc cream is really dewy and I am DRY AF.

[@ktjabs5620]

Yes, I love that you shared the SPF facts!!! 😊

[@KelliNWilliamson]

I’am OBSESSED with the new background! So simple and really showcases you and the products! Please keep it simple! Love it!!! 💖😍

[@patriciabarbosa5843]

You should see Pampered Wolf, she did the same test a couple weeks ago. Same opinion.

[@kirabozyk]

LOVE THE NEW BACKGROUND!!!!!

[@kalea1428]

I LOVE THE BACKGROUND 😍😍

[@ashleyboudreaux6875]

Walmart.com carries It cosmetics as well. I don’t think the exact product you used is there, but plenty of the brand and many CC creams. Walmart.com actually carries many luxury brands that higher end retailers sell.

[@whisperingwillow9504]

I love the new backdrop, you seem more at home with this one rather than the other one ❤️

[@seasel1]

Both look good on you, however, the Maybelline matches your neck more.

[@neonjenn18]

I was just thinking today how I want to repurchase the IT CC cream but after this video I'm gonna save some money and try the Maybelline. Thanks for this video!!

[@darlenebowlin9944]

Hey Kelly! I may have missed you saying this, but wanted to know if they feel different on the face? Heavier? Stickier/Tackier? Drier? Thanks, Darlene

[@KellyStrack]

Nope... honestly for the most part they felt very similar. Comfortable on the skin, not drying but not overly dewy

[@tmcintosh04]

I've never tried the IT cosmetics so I can't say anything about it. I have used the maybeline and really liked it!!

[@tayahhinson2600]

Love the background!! Love to see a change! I am going to definitely try the foundation!

[@1jennifermcnutt]

It is the first IT Cosmetics product (Illumination CC Cream Foundation with SPF 50) I considered buying

[@Tabby_Phillips]

I love the change with the background! Thank you for reviewing the Maybelline. I have been really interested in trying it. Both looked really nice and I will definitely be trying this instead of spending $40 for the IT Cosmetics CC cream.

[@MsForensics98]

Where did you get your LV earrings from?

[@amandatober8959]

Thanks for the recommendation! I got the Maybelline foundation off amazon and I really love it!

[@sammyann0707]

The new background looks great!

[@KellyStrack]

yay thanks!!

[@vegancatlady1017]

It cosmetics you have to reapply after two hours. I never do it I just wear it anyway lol it doesnt last long at all in the summer

[@KellyStrack]

are you setting with a powder and setting spray? that should help to make it last all day long even in the heat!

[@vegancatlady1017]

@@KellyStrack what kind of powder

[@oliviam5948]

Hi kelly!! I love the new back ground and have been waiting for this video from you!!!

[@clarisaantiagingdermatology]

It Cosmetics CC cream, all it is foundation mixed with some kind of a cream, I tried it, I did not like it.. Physicians Formula organic wear is a great dup with better results

[@cmills53]

I really like the new background!! What is the name of your nail color?

[@KellyStrack]

thank you! its a gel so im not sure im sorry!

[@michaelacomptonmusic]

I love the overall full-face makeup you have on towards the end. I'm subscribing and looking for this makeup routine. Hopefully this EXACT routine. If there's a link to it, please let me know. Thank you.

[@angieelliott8741]

Cute new background! Foundation looks great! I just got a new one, so maybe next time I will try it. I love maybelline products!

[@kayleequist4218]

I love the new background!!😍💗

[@boomerbabi1323]

I would love to see a video on a full face of half and half dupes like this!! It would be help so much!!

[@KellyStrack]

i can def do that!

[@LauraLooo88]

LOVE the background and lighting is perfect. I can see detail better.

[@KellyStrack]

so glad!

[@deborahwesthoff1716]

Am going to try it ! I like the it foundation.

[@KellyStrack]

yay

[@samiwarren8412]

Really love the makeup. And love the back drop.

[@lisaallenbrennan4831]

I absolutely LOVED the lip products you were wearing. Our skin coloring is almost identical and I think it would look great on me also. Knowing you, it's probably about three or four products you used to achieve that perfect pout - lol! Also, I love the fact that you acknowledge the price differences and are aware that $39 is certainly much more expensive than the $10.98 cost of the Maybelline product that you wore all day and looked great! I am 100% disabled on disability funds so the difference in cost is significant to me. Thanks for acknowledging that difference. Most other KZbinrs just brush past the cost without comment. Thanks so much for your comments today, and I swear, I enjoy your videos more and more as time goes by,.... thanks for being soooo sincere and captivating.

[@angel061607]

I can't wait for your next PR unboxing video I like those videos the most

[@elizabethturbyfield5907]

Love your new background!!!!

[@debfore8619]

I just ordered this foundation so glad you did the review! Thanks.

[@caseydreyfuss3718]

i just LOVE kelly in camo for some reason

[@dee.nice907]

I do like the background! 💖 I love how crisp and simple you keep yours, sometimes too much stuff and color can be distracting.

[@MorganEatsUnicorns]

I love your brows in this video what did you use !

[@brandy_michael]

I love this foundation I have been using it for almost a week now I have very dry skin as well and it has been an amazing product for me

[@mommabear2544]

From one dry skin woman to another, thank you!

[@superzwife1]

Same. Normal to dry here and I love this new foundation :)

[@lydiashipes100]

Omg your house is gorgeous! Love the decor! 💕

[@mrs.kinseywalker3697]

Have you tried Juvia's Foundation yet? Love to get your first impression on it.

[@KellyStrack]

i haven't!

[@mrs.kinseywalker3697]

I know your a full coverage girl and I heard it's an amazing so hope to see if you do a first impressions on the foundation.

[@theresamcbride9572]

It cosmetics CC cream is my holy grail its so good