New Audi A8 In Depth UK Review 2023 - Still the standard for luxury? New Audi A8 In Depth UK Review

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Audi is used to winning. It's got extremely good at it, continuing to push technological boundaries wherever it can to stay a step ahead of its rivals. And the best place to see Vorsprung Durch Teknic at work? Well it has to be here doesn't it, with the brand's top A8 large luxury saloon, further improved in this evolved fourth generation form.
It's hard to remember now, but prior to this A8's original launch back in 1994, Audi wasn't really considered a fully-fledged prestigious brand. Its cars generally languished in the corner of your local Volkswagen dealer's showroom and appealed to those who couldn't quite stretch to the products of the smarter German makers. The first generation A8 changed all of that, a car the like of which the luxury segment had never seen before. Aluminium spaceframe technology from NASA. 4WD quattro technology from the World Rally Championship. And exquisite standards of build quality that redefined what boardroom buyers could expect from a European luxury car. At a stroke, it put posh rivals on the back foot - and Audi has never looked back since. The second and third generation A8 saloon merely perfected the recipe, but this MK4 'D5'-series model, first launched in 2017, took a real step forward once again. Has Audi further perfected it in this facelifted form? Let's find out.
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