New AUDI Matrix LED lights & digital OLED lights demonstration - impressive LIGHT SIGNATURE

[@Ondraasha]

The legend is, Audi is actually a lights manufacturer, and the costs of the lights is so high, when you buy them you get the car as a gift.

[@lukasm.1894]

Why are there so many haters in the comments saying it's "useless" or "wait until it breaks"? Like, where is the pessimism coming from? This tech will be used in basically all new cars in a few years. Why can't you just admire the beautiful technology and the nice symbolic touch with the animations?

[@martinsrensen269]

They're just jalous because they will never be able to enjoy such wonder themselves.. 😁😁

[@davecom3]

As a BMW fan it pains me to say it but Audis look awesome. Their SUVs are the best looking on the road.

[@Kleberei]

Because replacing the OLED Backlight costs about 1500 Euros. For ONE side. Those aren't constructed to last as long as the car. A small H7 light bulb costs about 5 Euros.

[@lukasm.1894]

@@Kleberei I'm sorry if you've had bad experiences with OLED headlights but these are normally not prone to failure. Their lifespan is longer than any other headlights and I would be surprised if they just failed for no reason

[@JP-fo5kn]

@@Kleberei It'll get the point of writing a car off because no one can afford to replace a tail light bulb. Beautiful looking technology but so wasteful.

[@octaviotoro4388]

I love Audi’s lights

[@manuelmartins9437]

Audi not gut Mercedes gut

[@MrSanietto]

Christmas is past you can turn off the Christmas lights

[@thebrowns5337]

Just a shame the drivers never use the indicators.

[@nilsandersson1416]

You look like you like it.

[@grotye]

Kitt and Michael Knight/Hasselhoff would be proud of such lightshow on a car

[@Wjtaylor707]

This is why Audi is my favorite brand. They think of cool and unique things that car enthusiasts and non enthusiasts alike can appreciate. While BMW and everyone else puts so little thought in the experience, it's nice to see Audi staying true to their creativity. My 2010 GTI with it's adaptive headlights are so awesome on an 11 year old vehicle. Can't wait to see what all these can do.

[@MasterJoni]

Exactly, Audi nailed the quad fake exhausts on the new S6, really unique. Also hammering the unique sounding fake engine sounds on their sport models. Very nice

[@FIGHTTHECABLE]

I would not say having some fancy lights is innovative. Tesla is innovative, worth more than all brands combined.

[@demoncbr9981]

Audis drive by wire and throttle isn’t much for “experience”

[@550-w4c]

@@FIGHTTHECABLE No it really is not.. Tesla is a rookie brand with all the big names

[@perlamiseriaccia]

i never realised there was a difference in the light's "dance" between A7 and RS7

[@KASH-CHEN]

Audi - when u buy new light, entire car is free 😂

[@ricardios]

I first saw sequential turn signal blinkers on the Mustang and thought they were the coolest thing.

[@coyotehd816]

I never thought watching lights turn on and off to chill music could be so satisfying thanks KZbin 🙏

[@MauriceBln1]

Best lights in car industry!

[@lel3716]

Technology Magneti Marelli.

[@MisterMotel]

Those A7 rear lights are just amazing

[@asdfasdf151515]

Tesla 2021: finishing up autopilot lvl 5 Audi 2021: playing around with lights

[@vladkopaihorodsky3614]

autopilot sucks at night.

[@markpdouglas]

Tesla 2021: working out how to make a car with panel gaps less than half an inch, and pushing on with preventing customers doing any DIY maintenance!

[@Valerij_Valiukevic]

ВАЗ 2021 : поставим противотуманки !

[@FIGHTTHECABLE]

@@vladkopaihorodsky3614 Mine works just fine doing 129 km/h in rain at dark on the motorway. Maybe re-calibrate your cameras again on a sun / cloudy day.

[@MrTUPLO]

Difference is the country where the car comes from. German laws are different than Americans and in Germany there is no Tesla autopilot yet. Choose your words wisely and think about what you say. Otherwise people won't have a look at your arguments.

[@jamesmoon7805]

Beautiful, as always

[@hudiniimagician18]

These Backlights costs more than my total car

[@AlexMkd1984]

💩

[@Jennifer85987]

🤣🤣🤣🤣🤣🤣🤣🤣

[@divinedachosenone348]

😂😂😂 quality counts

[@DragonCollector01]

😹😅😅😅

[@Hs-dn4nu]

Audi can make lights energetic.

[@dirext2961]

If I‘d had the money I would buy an Audi only for that light show.. I love these cars so crazy what they are doing😂

[@lisajason111]

You can see them by watching other people's Audi. You can't see your own cars light show if you are the driver lol

[@dirext2961]

@@lisajason111 when I lock und unlock the car I can watch the lights from outside

[@kbj1-f2s]

Audi is known for many electric problems. I can only imagine what this would do. Brand new audis still have these electric problems, especially with lights. Light failures, light damping, then you change the light you are stuck with a warning that it's not the original light and cant get rid of that message on the dashboard. After owning two, S4 and Q5, will never buy one again.

[@lukasm.1894]

@@lisajason111 The light show is only started by locking and unlocking the car.

[@zigzig5126]

I came for the lights, I stayed for the music

[@Adam-cc9ch]

This is the best video on youtube.

[@hugoleonardo8105]

Amazing! Audi is the best! 🇧🇷 🇩🇪

[@vilisov_dmitrii]

Top Video! Top Technology! Top Sound!

[@elili8016]

Imagining rear ending one of these

[@garthfairfield8043]

Yeah and the light bar is worth 2 of your 2005 Toyota Corollas

[@elili8016]

@@garthfairfield8043 hell yah and the same as your rented bmw

[@defthstarr]

Y’all keep dreaming with your bicycles

[@elili8016]

@@defthstarr I have 2 2005 corollas thank you very much

[@jody024]

Insurance.

[@Darx97]

Wonder if you have to replace them after a few years due to oled burn in

[@magdalenah1]

This is it

[@mariohentig5006]

Cool gemacht. Glückwunsch AUDI !

[@windycity1828]

Sooooo nice. This is Knight riders cooler cousin😂

[@ayisik]

Why are the lights of the 2 audi (rs7) different ? Is the lights customizeble ?

[@neodeone1706]

audi is the real god of car-tech.

[@martinsrensen269]

Vorsprung durch Technik..

[@reconforsales7708]

Audi makes the best lighting systems in the world

[@Pertev777]

I can tell you that the LED rear light parts are made 4 km away from where I live. At least of the new A8. I once worked there as a part time job and hold those many parts in my hands to pack them into transport protection container. 13 pcb parts oled segment excluded. Those are many LEDs mounted on 13 different shaped white PCBs

[@el_micha]

where was that? @Hella? or audi site?

[@Pertev777]

@@el_micha Well not really Hella. It is a subcontractor of Hella, called Herkules Resotec GmbH who are only assembling the LEDs, ICs etc on the PCB in a SMT line. Could have ask them why the dynamic indicator doesn't dynamically turn off like the dynamically turn on. :D

[@el_micha]

@@Pertev777 Thanks for replying!

[@PeteJab]

They look beautiful but how much is it to replace? 😦 😟

[@tr0yyy]

Half a year of an average salary

[@XanhDT89]

Just 2 arms and your liver

[@soulemnthegreat9557]

Cars are getting really cool. I hope rich people and idiots in loans enjoy the new technology

[@EskiLdn]

It trickles down

[@soulemnthegreat9557]

@@EskiLdn the only thing that trickles down is is condescension.

[@endlessimmersion8942]

Выглядит, конечно, очень круто! Вопрос сколько такое решение в оптике будет стоить в ремонте и замене?)

[@alymabdullayev1757]

насколько я знаю, олед в дисплеях любит выгорать при статичной картинке, в машине статика 99% времени, т.к. это габаритные огни. Интересно сколько же времени такие фары смогут прожить

[@endlessimmersion8942]

@@alymabdullayev1757 там всё не так просто, это не экран, а статичные диоды красного спектра, они по другому себя ведут.

[@steelwind2334]

200-300к рублей одна фара

[@endlessimmersion8942]

@@steelwind2334 не факт, может и больше, если одна фара на ку8 стоит в район сотки, а тут ОЛЕД на пол кузова😁

[@БогданДжамалутдинов]

Фары у ауди как отдельный вид искусства

[@Болди-г1ы]

Так же как акцент у кавказцев

[@reallrosemae]

My light bulb is out. How much to for replacement? It would be 1100$ please.

[@iamcain9736]

10 years from now it won’t 😉

[@clansman89]

@@iamcain9736 It'll be even harder to get the old model

[@martinsrensen269]

Do you have trouble finding stuff for 10 year old cars today, then you're looking the wrong places.. 😉😉 You can even easily find parts for 20 year old cars.. 😁😁

[@amballwiemozart7385]

So who ever invented these lights for Audi, should get a lot of money for this.

[@neil78b]

Audi invented these lights for Audi...

[@numpty94]

Anyone who can program lights can do this with most led cars, I see people charging easily over 1000$ just for the light customisation

[@dtiska]

It's the little details that makes you better then others. 👍

[@sashingraham4440]

Audi passion love this model ❤❤👍👍👍🤛🍾🤞❤❤❤❤❤❤❤

[@enam9000]

First I was really into Mercedes then I started having an obsession like a one sided love for BMW 😂 now after growing up a bit I can honestly say I'm so In love with Audi 😍 ima be loyal to Audi now, my first and last car will be an Audi.

[@bzga4090]

bla bla bla

[@Klont123]

Not sure about the new ones, but I find at least the older bmw’s drive nicer (even though I have a tt mk2 myself).

[@elmayestro9801]

AUDI the love 😍

[@alext192]

K.I.T.T. would be so proud 🥲

[@nukesoap]

Wow. Thats cool for about 10 sec...

[@rishisheikhar8518]

Audi tells us ...what LEDs can do.... .... totally amazing....

[@user-eb9nj8jv4r]

1:30 What is this car model number?

[@RadeonBJK]

Ulan AUDI çok başkasın be...

[@loupgarou9183]

La signature Audi reste de loin la plus belle

[@robertmaddock1813]

amazing ... but how much will Audi charge to replace when they fail?

[@googleemail7210]

Robert Maddock it'll cost the car's weight in gold.

[@theblitz6838]

They normaly last way longer than the vehicle itself

[@martinsrensen269]

When they fail they are old and they are much cheaper then.. 😉😉 They last about 10 times as long as Xenon.. 😉😉

[@robertmaddock1813]

Unfortunately in the UK high end car parts are stole to order... light units, whole bumpers etc ... my neighbour had the bonnet of her two week old Mini Cooper S crow barred open so they could steal one xenon headlight unit. It follows on from catalytic converter theft, that I guess became a thing about 20 years ago now.

[@googleemail7210]

Robert Maddock I thought it could happen only in third world countries, such as Brazil. Here I heard the thieves stole the headlight of a Porsche Cayenne in the owner’s garage, the whole part that costs almost €6.000 each to replace. That’s why I’m so happy with my 2015 VW Fox. It’s cheaper than two Porsche headlights.

[@connectorxp]

DMD projection device or DLP if from Texas Instruments, used in video projectors. The LED headlights evolved nicely since they’re first debut in 2006 with Lexus. My only rant about Audi and other VAG cars is that in certain conditions the turn signals are hard to see from the rear, specially in the European models with all those light shows, taking form over function in a safety critical item.

[@raffaeleninodangelo8356]

who has never had an Audi will not believe it SHOW

[@gmcminitruck]

Great tech, love it. Now all Audi needs to understand and implement is that daytime running lights is not only front lights, but the rear too!!

[@gr4ffe]

Hm, I've never seen running lights that also light up the rear lights

[@gmcminitruck]

@@gr4ffe luckily more OEMs, like Volvo and Peugeot, are implementing this in (at least) Europe. I consider it a safety issue. Very often when weather is so-so, having you taillights on helps a lot in seeing other vehicles in front of you.

[@stealthhtm23]

if you turn the headlight switch one to the right =o= it turns on the rear lights. I just have them coded to be on all the time

[@gmcminitruck]

@@stealthhtm23 in that setting you've got full brightness DRL front and taillights? You need special equipment to do that, or is it a vehicle menu setting?

[@stealthhtm23]

@@gmcminitruck full front and rear daytime running lights. stock in North America

[@1554issa]

点灯の時のモーション次第で、めっちゃ近未来的でかっこよくなったりダサくなったりするから、メーカーのセンスが問われるジャンルってか技術だね。アウディ信頼してるぞ。 あと後半の車を避けるハイビームはマジで実用的で神だね。実際運転してるとこれ滅茶苦茶欲しくなる。

[@sod5370]

マトリクス凄いっす。

[@レクサスエンブレムはしまむらのし]

国産車がやるとドン・キホーテにたむろしてる汚いDQNがバッグとか財布だけ偽物臭いブランド物持ってるようなイメージ 流行りの威圧感(？)のあるフェイスも、汚い田舎ヤンキーみたいなイカツさでしかない 上品な凄みが無いわ

[@kmanz60]

Song name?

[@crospotter13]

link and name in description :)

[@dworf.trallin]

Darude - Sandstorm

[@de..vision]

E u u ah, y y y ah

[@56capo69]

It's like a Knight Rider !!!

[@photosnap7024]

ドイツの車って 新しい事に挑戦してもミスが無い お洒落だな!

[@レクサスエンブレムはしまむらのし]

そんなおしゃれ装備をパクってダサく田舎DQN臭く着こなす国産車… ジャージにサンダル履いたおっさんがヴィトンのクラッチバッグ持ってるみたいな

[@MrElofix]

With this new programmable LED almost everything is possible....there is already so much technik inside of cars as in a whole house ;)

[@Manu-Official]

Hope the cars don't play music like that.

[@knx9652]

A7とRS7のライトは性質も違うんですかね？モーションだけ？

[@Geest-xm4qz]

Best car in the world

[@rexile1986]

Does it suffer from burn in?

[@SrijitSen1]

Audi is at the forefront of innovation in car works these days. Earlier it was Mercedes-Benz now, then it was Lexus, BMW tried but could not get a proper success, now it's Audi

[@AdamGuiness]

Use it to warn the car behind if its approaching too fast instead , that will be useful

[@elinorasula5945]

Bellissima 💞💞💞💞💞🗯🗯🗯🗯🗯

[@kennixox262]

Nice features but not available in the United States due to antiquated headlight laws. Apparently with changes to the laws a software upgrade can turn on this feature. In the meantime I do look at the laser symbol inside the headlamps for what that is worth. 2021 S5 Prestige.

[@pascallonguemard1399]

Super sa éclaire super bien même quand le chauffeur reste appuyer sur le frein on n'en prend plein la tête la il peuve pas trouvé quelques chose pour plus eblouir

[@sohailpatel3826]

I can see these dancing lights becoming a trend soon. Watched it on the street. It looks pretty cool.

[@massiveimprovement]

Cool, would be even cooler if Audi drivers used turn signal

[@burakozyilmaz8512]

So nice

[@V4V4V44]

Der Kirmes-Kommissar scheint da immer noch zu arbeiten.

[@tomaszbudnik521]

bling bling - cool! but how much oil consume between changes? ;)

[@norbertmayer7005]

I’ve had an A6 45 tfsi Quattro since may. It’s at 3/4 between minimum and maximum. I’ve driven 17K km and oil change is due at 20K. I get it done for free because I lease.

[@paralelmind]

The 1.8/2.0 TFSI oil consumption issue has been fixed, at least in EA888 gen 3 engines (from 2013+).

[@johnnybravo9047]

How much does it cost to replace them lol... And where do go to get replacement... I WONDER 🤔

[@グッさん]

かっこいい ほんまに惚れる

[@solarcircle3508]

Когда 40 лет делаешь машину меняешь модельный ряд и все равно получается бочка, то эти гирлянды могут нравится)))

[@てけてけ-r8u]

遊び心があってよき！

[@yunzhonghai]

Audi advertisement: Buy pairs of headlight and taillight you get the car for free !!!

[@k.haritaworks7618]

Audiっていつも最先端技術持ってるから凄いよね✨

[@michaelleonov-ilmovsky4836]

late 2000s i had a stereo with the screen animation alike

[@vanxelsing7243]

Очень круто!

[@koreskalp]

That's the coolest useless thing i've seen in a car.

[@reyvr6]

germans car are about detail.

[@ziminlin95]

How are seeing further and brighter at night useless things lol

[@MrSullivan369]

🤨

[@omniultima4747]

Mind you, this Matrix light is the best in car industry. It won an award.

[@AndreaDP13]

@@ziminlin95 if you cant see the road while night driving an actual car with normal led or xeno lamps you shouldn't be allowed to drive a car, """matrix led laser full hd 4k oled 6000 euros lights""" are useless things, nice to see but still useless, only aesthetic

[@packratswhatif.3990]

Oh boy, more bells, whistles and flashy light thinges. But does the car drive any better then before ?

[@Darx97]

Now imagine the cost of replacing them

[@gersusi7436]

Vuelve el unicejo. No saben que en lo simple está el buen gusto?

[@The_Rippers_Gate]

Με πολύ απλό λόγο... Γαμάτα!!!

[@chrisf1600]

Can I get one that flashes rude message at the car behind ? "YOU'RE TOO CLOSE IDIOT"

[@pavlenoksasha]

Круто, конечно, смотрится 👍🏻 а когда диодики прогорят? Они же не вечные 🤔🧐

[@pradakumajay8833]

Audi = (O)LED design company

[@vrudrumer6222]

Men i don't need no Christmas tree!!! I have Christmas Audi

[@JonHiddenColey]

They look fantastic and are aesthetically pleasing, but let’s be honest, pointless. They’ll also be ridiculously expensive to replace when a unit fails or damaged in a crash.

[@РетроОдевениВаздушнеГиљермо]

most of the stuff is pointless in most cars, also if you can afford a brand new audi you can afford to fix the lights

[@JonHiddenColey]

@@РетроОдевениВаздушнеГиљермо very true, but not so much for the second hand buyer.

[@sskhaliq]

This feature is ingenious, mega cool

[@rino1771]

Вот заморочились...молодцы

[@awoodey]

С чем заморочились?) Такую "гирлянду" любой пятиклассник с паяльником сделает. Это просто красиво и эффектно, но не сложно

[@thebrowns5337]

Sweet lord - the orange peel on that paint at 1:17!

[@TV-jn7qq]

조명의 퀄리티는 증말...!!!👍👍👍

[@lollipop7670]

Раньше мечтал о 300 л.с. и турбированном V6 под капотом, а сейчас 10 минут смотрю на светопредставление фар. Цифровизация, однако.

[@muhammadagofar4912]

No 1 audi ❤️ & love this song too

[@jp9757]

One of the only things that audi can. :D

[@jamesnabam0076]

Masterpiece

[@msw0629]

There are a lot of people in Asia actually laugh at Audi for being a ‘lighting factory’. Due to most of their upgrades are about lights rather than the car mechanism.

[@LeisuresuitAndy]

This new technique where the headlights dont BLIND upcoming traffic better be perfect to the max. Because at this moment it's very dangerous to drive at night! It's like driving with 50% of the traffic having the high beam headlights on.

[@김때굴때굴]

길가다 아우디신형 보면 붙지마라 저거 매트릭스 라이트값만 한쌍 500-600임 순수인터넷 아마존가격이 .. ;; 센터 입고하면 얼만지 감오제?

[@user-c4z4b1empb]

bmw 레이저도 그정도 하던데ㅋㅋㅋ

[@김때굴때굴]

@@user-c4z4b1empb 레이져라이트 센터가격 900입니다. 제가 비엠도 소유하고있어서 알아요

[@hughfitz95]

The new SEAT Leon and Tarraco have a similar light show for like 1/4 of the price. Still nice though 😁

[@MohammedAli-nh5sl]

Until a micra has those as stock, I'd hate the bill on one of those. Still looks nice tho

[@Tolteca82]

These lights were the reason why I couldn’t get the Audi A4 premium plus. Just was able to afford the basic Audi