NEW ELF MAKEUP 2021 // Trying the Camo CC Cream, Putty Cream Blush, Lash it Loud Mascara & more!

Trying some brand new 2021 makeup products from e.l.f. cosmetics - the camo cc cream (is it a dupe for the It Cosmetics CC Cream?), the putty cream blush, ride or die lip balm, lash it loud mascara, liquid metallic eyeshadow, no budge shadow sticks, & the e.l.f. lash/brow serum!
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ELF Ride or Die Lip Balm in Grapefruit Goals // $5
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ELF Camo CC Cream // $14
shop-links.co/...
(Shades used: 120N & 150C mixed - I think I’d lean toward 150C if I were to only have one shade!)
ELF Putty Blush // $6
shop-links.co/...
ELF No Budge Shadow Sticks // $5
(Shade used: Coffee Chic)
shop-links.co/...
(ELF Airbrush Stipple Brush I used // $10)
shop-links.co/...
ELF Liquid Metallic Eyeshadow // $5
(Shade used: Moon)
shop-links.co/...
ELF Enhancing Lash & Brow Serum // $8
shop-links.co/...
ELF Lash It Loud Mascara // $6
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Other Makeup I Used / Mentioned:
FLOWER Beauty Light Illusion Full Coverage Concealer
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Anastasia Beverly Hills Brow Wiz
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Milani Cheek Kiss Cream Blush
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e.l.f. Cosmetics Primer-Infused Bronzer
shop-links.co/...
Physicians Formula Eye Booster Waterproof Ultra-Fine Liquid Eyeliner
shop-links.co/...
Grande Cosmetics GrandeBROW Brow Enhancing Serum
shop-links.co/...
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#elf #elfcosmetics #drugstoremakeup

[@jessyetorneten1589]

I don’t feel that elf is becoming just another brand with their pricing because a lot of their products that were crazy cheap when they first came out are still that same price. Like all their eyebrow products are about the cheapest you’ll find. I find their newer products that are a bit more expensive do have great ingredients like you said, so the price bump is justified I think. They became my absolute favorite brand in 2020, not just because I love their products, but their customer service is also so amazing!💜

[@xxoldmagicxx]

Also they are cruelty free and a lot of their stuff is vegan friendly! Other brands straight up refuse. And, for the most part, I appreciate how simple and efficient and effortless their packaging is 🤷🏻‍♀️

[@xxoldmagicxx]

@@traceyflater I knew some was but not all! That’s awesome!!

[@MarlanaPolis]

Yes! Their quality is definitely better nowadays

[@AJ_AJ.]

@@xxoldmagicxx yessss! Other brands should take note of elf’s minimal packaging. They have really stepped up their game and the quality of their stuff. They are still one of the cheapest and best drugstore brands.

[@clarissasanmiguel1286]

Definitely agree!! They are still one of the cheapest drugstore brands out there with great products. Even though ELF has raised prices some, quality has rose as well. & they’ve been releasing some real hits this new year

[@cheyannewooten95]

Elf is so much more than another brand! They're cruelty free, vegan, use safe ingredients, they donate to the community and they support important causes. They're amazing

[@erinkay5154]

YOUR THUMBNAILS ARE SO NICE LATELY!

[@angelaa.9915]

What the heck is wrong with me that I read your comment and thought: “Just her thumbnails? What about the rest of her fingernails?” 😅 Am I ok?

[@reneverret3132]

@@angelaa.9915I thought that for a second also 🤣🤣🤣

[@amyliz5630]

Angela A. That is awesome😂😂🙌🏼

[@tasmiahtanjeen5548]

Yes she has been using her ipad to doodle and stuff so cool and nice. :)

[@Sweetlady1916]

@@tasmiahtanjeen5548 Really, do know what program you make the doodle with??

[@dominiquebrock8965]

I think the names of the blushes are on the stickers on the sides they’re almost transparent look towards the end of the sticker I saw Zabrena’s review she had said that :)

[@mrzramirez01]

You’re right!!! After I read your comment I checked it out and it is on the side, it’s hard to see but it’s there.

[@Rielsufficiency]

Ditto- I was about to comment the same thing from Zabrena’s review!

[@ScrubNSqueeze]

Yep I was going to say it too!

[@irenerichards9533]

I remembered that from Zabrena’s video too!

[@amyd4444]

Me three!! (Or 4th or 5th...) 👍

[@KatiePhenegerMakeup]

I think we are seeing an increase in the costs of makeup that reflect the increase of all the costs of creating them. Raw ingredients have increased, production costs have increased, shipping and distribution costs have increased, etc. I think overall drugstore priced makeup will be higher going forward

[@sheillaallen2538]

Plus so many parts are made in China and makeup is considered a luxury item and those tariffs went up a lot.

[@KimberlyLetsGo]

I read in either a business article or a cosmetic industry journal that elf's investors were not happy with their (lack of) profits. So, the results are lots of new products, something much more competitive in the industry and a higher price point. As long as their quality stays good and even improves, I don't mind too much in paying a bit more. I did find the price of their CC cream to be shocking though. =0

[@emilynevill2408]

Also inflation.

[@TikkaHorse]

I run a business myself, and if we still operated at the prices we were at when I started, we'd be paying our customers to use our product. All of my expenses have gone up, so I have to raise our prices. The important thing to look at is the ratio of production/operation costs to profit. Every time our equipment costs, electricity, wages, etc goes up, so do our product prices to cover those increased expenses.

[@marianekalis1533]

Yep, you are right

[@christinablanton7813]

Jess, don't forget to gift us your favorite one-shadow eye products video!! Remember you asking if we were interested late last year and yes, YES, we want to know your faves and recommendations!! ❤️

[@MissDulceEncanto]

Bumping it up..so jess can see it!

[@miaakbenn4388]

That camo cc cream makes you look so glowy and healthy, it reminds me of k-beauty skin

[@goodiegoodygumdrops]

I was JUST at Target an hour ago, saw it and didn't get it. XD I got that loreal paradise stuff

[@alyssamarie9380]

Happy Birthday Jessica! Your husband is planning a trip to Disney for me and told me it was your birthday.

[@user-fb3rn4lc6o]

Her husband is planning a trip for YOU? is Jessica aware?!? 🤣🤣🤣

[@alyssamarie9380]

@@user-fb3rn4lc6o I believe so. Lol he is a travel agent after all.

[@elizabethgreer27]

@@user-fb3rn4lc6o obviously she is probably aware since tyler is a travel agent for Disney 😑🤣

[@NG-68k]

Upon reading your comment I was like 😳😳 but then I realized what you meant LOL

[@Annie-qd9ee]

Jess, may I call you that? You are a fabulous KZbin makeup reviewer. You are the every woman! We have careers and families. Sometimes, okay a lot of the time we can forget to take care of ourselves. You show us that we can do that! Whether it’s 5 minutes or 45 mins you cover the range of self-care and beauty that reaches many viewers. And we all love love love your honesty and authenticity!!!💋

[@lisagriffith2097]

Amen to that! Can we get a hallelujah too?! 🙌🏽

[@lindaanber6717]

ELF has a fan base now, so they can raise their prices a bit...we're all hooked.

[@Tuffaluffskee]

Love elf but I'll stick with my missha bb cream at $8 a 1.7 oz tube.

[@elithluxe7568]

@@Tuffaluffskee Korean bb creams are the OG so that's what I go for when I want bb creams. The west only started making it after they did. Honestly true with many products, cream blushes, cc creams etc

[@CrimsonWing67]

@@elithluxe7568 Make up innovations happen in Korea and then go over to the west. I think west does a little better in making buttery and pigmented eyeshadows though. Also bronzers since Koreans don't use them.

[@michelehawkins7659]

I needed to watch this!! We are taking my beloved 18 yr old dog to be put asleep in a few hours and I am so broken hearted.

[@heathersperry3896]

I’m so sorry 😢 that’s terrible! 🙏🏻🙏🏻🙏🏻

[@cassandraanderson3314]

Sorry for your loss ❤ Happy you had 18 beautiful years of the love and joy dogs bring ❤

[@Monica_M85]

I am so sorry for your loss. Animals are family members and it’s so heartbreaking having to say goodbye.

[@stephaniek8141]

I am so sorry... It is heartbreaking to loose a fur baby.

[@stephanies8262]

So sorry for you

[@kirabozyk]

Im so glad I can always count on you for REALISTIC makeup looks and reviews! No instagram brows or false lashes. Don't get me wrong I LOVE a few influencers that do all glam looks but you do videos for every day real life and I can't get enough!!!! Thank you! 🥰

[@its_me_jen_jen9204]

I’ve completely stopped clicking on youtubers who do false lashes with every look. Just not realistic for me.

[@alexanooodles]

there’s a clear sticker on the side of the putty blushes that have the shade name on them! it’s hard to read but it’s there!!

[@KimberlyLetsGo]

Yep. REALLY hard to read. But there.

[@clareosullivan6017]

Happy birthday. I was so excited when I found we had the same birthday 🎂

[@amyliz5630]

As of right now there are 267 comments and I swear 200 of them say "the name of the blush is on the siiiiide" 😂😂 Happy Birthday dear Jess💕💕

[@RoseOfMadina]

lol

[@jennifer_u]

LOL did she say “shouldies” 🤣🤣

[@Iris-gy2mi]

It's not a mistake, she's done it before. It's cute!

[@WinnieDPue]

It must be a teacher thing lol. I've heard my kindergarten colleagues say 'stuffies' (for stuffed animals) and feeties. 😁

[@llwxn124]

Would have liked to see you swatch all the colors for blush, eye cream etc that ELF sent you in PR.

[@hafsamoiz7014]

She didnt swatch all of them as she will likely give most of them away as she doesnt keep alot of stuff

[@marianekalis1533]

Yes!

[@taylorjade6918]

Nonono! No need to swatch things she can't/won't use! 😮

[@veronicamancera2852]

Okay am I the only one that loves this look, it looks so natural and pretty I love it 😍😍😍

[@shannonsuper2913]

Your top is so cute! I’m also so happy to see you review their putty blushes.

[@orchi413]

I get so happy whenever you upload. You are one of the few youtuber I watch now. ❤️

[@laurenwith]

Let’s get you to 600K girl!

[@Emilygregoire9]

I just want to thank you for staying true to your self all these years. As I get older I find myself reading way more and watching way less KZbin, but once a week I always still try to catch up on all of your videos. You are one of three channels I still watch. If 2020 has taught me anything, it’s to only put focus on what I really care about!!❤️❤️❤️

[@jessicasopolis3904]

The ELF blush n highlight duo in Watermelon! That highlight is unassuming in the lan but i love it more than my high end highlighters on the face! So bright n pearlescent!

[@lalaloser34]

Ahh Jessica I can’t believe I found your videos again! I remember I used to watch you when I was in college and you were still JAM beauty ❤️ I remember finding your elf hauls and reviews because I needed affordable make up. I stopped watching beauty related videos and wasn’t buying make up products for a while, but recently I’ve been getting back into it and looking for the elf foundation review and your video came up! I’m so glad you’re still making videos and now I’m going through and binge watching them. Thanks for another great elf review!!

[@mariahduran1586]

Amazing mascara.. You look different with all the elf eye products yet all over lookin' airbrushed. Very inspiring how you skin prep yourself. 😊😊😊

[@michalamuggiernst464]

It is so refreshing to see a youtuber that is excited and positiv about the products, with a realistic perspective.

[@lisakeesler1490]

That elf brush stipple brush that you used for the blush, always removes my foundation too no matter what product combo I use!

[@alovesyou22]

Happy Birthday Jess!! Everyone’s favorite KZbinr! 😄💕🎂

[@sarelle808]

Pinocchio just has the life man☺️

[@suekay8]

So I watched this video because i love ELF products and brushes. I was in a spring clean out mood of everything...clothes, make up, reorganizing etc... i went to walmart and bought the cc cream, mascara, lip plumping glass, blush and new brushes. I absolutely love the cc cream. Amazing. I have a hard time with foundations. I have always had combo skin and with menopause smacking me in the face, i have red patches. This cream evened everything out without being tacky or sitting heavy on my skin. I did not get overly oily in the tzone by ed day. Everything stayed in place beautifully..super impressed. And the lip gloss in the mint score!!!!!! Perfect shade for my auburn/starting to grey hair 😊 thanks so much for your great review.

[@rav3nhaus]

I hope you reach 600k very soon! Looking like a gorgeous glam mom ❤️ so ethereal and elegant! Masha'Allah.

[@itsmecandicemarie]

This has been the only foundation release during quarantine that I've actually wanted to try, BUT not at that price. Family on a right budget because we're a small business family. So I'll keep sticking to my holy grail $5 Believe foundation.

[@tlmeyerink]

That Believe foundation is the best I've tried -- high AND low end!

[@shaynaleann1054]

Yes yes yes! I have been waiting on you to review the ELF CC cream! This will decide if I buy it or not 😊💕

[@heathereaglen1859]

Looks like Your buying it 😂😂 you wont be disappointed

[@Makeupstaples]

I saw a couple of videos from other you tubers and I was shocked . I have pigmentation and I am 43 and I bought it and I was shocked . It is medium to full and covers everything 😜I am so happy I found this for when I don’t want full make up etc

[@britnysnyder4991]

@@Makeupstaples would you say it's about as good as The It Cosmetics one?

[@Makeupstaples]

@@britnysnyder4991 I haven’t tried the it one but budget wise the elf worths it

[@kathleenpeddell5928]

Totally TRUE about how ELF started out SUPER AFFORDABLE, BUT NOW they are still affordable, but not nearly as affordable as they were when they first arrived! SO GLAD U SAID THIS, BECAUSE IVE BEEN THINKING THE SAME THING, BUT THOUGHT THAT MAYBE I WAS MISTAKEN, BECAUSE I HADN'T HEARD ANYONE ELSE SAY THIS, UNTIL U JUST DID! THANK U FOR YOUR HONESTY! 💜

[@airwavesintheair]

If anyone's wondering about the color names, Zabrena did a color swatch video on these! She had the same trouble with the names, but eventually realized the name is hidden on the side of the containers.

[@leticiahidalgo5210]

Jessica if you look on the side of the blushes you will see the name's, it's very hard to see but its there.

[@ashl3yth0mas]

I was going to comment the same thing! I have 3 of them and they also work really well with my fingers!!

[@leticiahidalgo5210]

@@ashl3yth0mas yes fingers is best.

[@lisrc3272]

I love how you show natural lighting!

[@halfofmyheart3167]

ELF‘s price jumps kinda reminds me of what NYX did.. Thank you for doing this review Jess❣️ Hope your having a great day. ❤️

[@AJ_AJ.]

NYX is insane though! A lot of their foundations/primers aren’t even 1oz! They’re one of the most expensive at the drugstore when you consider price vs the amount of product you get

[@user-fb3rn4lc6o]

Omg! Your the first KZbinr I have seen use that eco tools brush, the one you used with your bronzer. I love love LOVE that brush so much, for everything! Also, if your into undereye care, ELF has this undereye roller ball, super affordable (like 4 bucks). Its so good! I keep it in my fridge and use it every AM to debuff and wake up. The metal roller ball feels so good and the serum has good skincare ingredients in it!!

[@jeansweeney2834]

I've been trying the ELF lash serum fairly consistently for about a month and a half now and I have noticed a big difference! The cool thing is you can use it on your eyebrows as well and I have actually noticed a difference there as well! Def recommend

[@lisagreen-otero5351]

LOVE when you feature vegan and cruelty-free brands and products. Would love to see more! I really enjoy your practicality and honesty in your reviews. Great video!

[@coopernat1]

Happy Birthday!! Wishing you all the health and happiness for this year

[@melodiebrown6727]

I love elf products, I haven't found a bad one. Thanks for trying elf again!

[@wendyschnapa7582]

Happy Birthday Jessica! If your birthday was on the 22nd, then it was my birthday too! YAY!!!!! You are one of my favorite KZbinrs!

[@rebeccamolock2564]

I think that foundation is one of the best ones I have seen you use. Especially the color. Looks beautiful!

[@spaceforloveorganizing8307]

Thanks for the video! The jelly highlight from elf is so amazing!

[@taylorhansen9042]

I love videos like this. Your my favorite person on KZbin. I always feel like I'm just hanging out when watching your videos. Your so down to earth and relatable. Thank you 💞

[@Elsawilliamson2007]

I stipple these elf putty blushes like I do all my cream blushes and they are lovely!😃❤️

[@alexandrahutchison263]

I LOVE your content lately. I mean, I have always been a JAMBeauty89 stan, but man! You are BRINGING IT!

[@robinnieto2703]

Thanks for sharing this. It’s nice to get a quick mention of products before spending money.

[@MariaCristina-zb1gh]

Wow that mascara looks lovely 😍 Can’t wait for your updated thoughts during your speed reviews!

[@kerri99]

the elf highlight in white gold is my favorite ❤️❤️

[@MyRonttu]

My favourite highlighter of all time is elf's baked highlighter in moonpearl, soooo pretty and not glittery at all 😍 works best when you first use setting spray on ur skin and while it's still damp put the highlighter on, perfection 👏🏻

[@janetcunningham956]

I think this is my all-time favorite look on you!

[@01lolo83]

I think elf knocked it out of the park with that mascara. I love it and I’ve never been a fan of their mascaras. I’m enjoying their cc cream also. I have oily skin and it actually works for me. Btw, happy birthday! 🥳 You are one of my favorite KZbinrs! I love your vlogs!

[@aimlesstraveler]

ah, a classic elf video! It's gotten me intrigued. Eager to try some of these out.

[@megansmith9137]

I love your dedicated brand videos! They're honestly so helpful! 👏

[@doree6595]

O I just read it was your birthday so HAPPY BIRTHDAY! And I love how the make up looks. The foundation, the eyeshadow and everything else. So pretty.

[@dominiquez5571]

You look so pretty! That eyeshadow color makes your eyes pop!❤

[@kelseyschutte4370]

I wanna try the new CC cream so bad! Also, HAPPY BIRTHDAY JESSICA! Hope you have an absolute wonderful day with your little family 💕

[@simoneclarke5104]

I have really been enjoying ELF products lately, foundation to eyeshadow🥰

[@AshleyEllix]

I’m obsessed with the Elf Liquid Metallic formula, it’s so good! I mean, the glitters too, both are amazing 🙌✨

[@sharonoh9120]

about the expiration dates being stamped into the products: i totally agree😭 idk about other international brands but ik korean brands stamp exact dates onto basically every product and its so helpful

[@hannahwillams9602]

Yessss I am loving you uploading during my lunch hour .. was watching someone else got the notification said “byeeeee” and boom Jessica time!

[@GBaugher1]

Looks really good on you and did immediately! Amazing! That whole makeup pairing looks really great and love the mascara! Seriously, quite natural and outstanding look on you!

[@heathereaglen1859]

I purchased the CC cream a few weeks ago and I've been really enjoying it since I got it.

[@mandepilot]

Your skin seriously looks perfect...so pretty and glowy.

[@theickytwins]

You look so SO beautiful with your hair and makeup like this, Jess!

[@samidanielle0437]

The jelly highlights from elf are so stunning if you like the whole wet dewy skin look. They aren’t glittery it over the top. Just make sure you use your fingers because it does weird things otherwise.

[@kelseyocon]

I have these blushes and got that same brush as a free gift in my elf order (yay!) I use these and the fenty cream blushes most days and stipple both, no sweeping. I tend to over apply (I love blush lol) and often go back in with a sponge like you did. Lightly stippling tends to be the only way to not move my foundation around.

[@mariaculotta6993]

CC cream looks great on you! I haven’t had luck finding the right shade for me so I’m not in love yet, but you’ve made me want to try again 😆

[@natalialondono2757]

Yor makeup looks exactly as if you were using high end products,you look so gorgeous, happy birthday girl yay 🎊🎂.....btw I’ve been watching your theater days videos from 11 years ago and your voice sounds like a Disney princess ,you are so talented Jess 💕

[@gilliangeltz7306]

With the liquid glitters, I love using them for a glitter eyeliner with a small angled brush. Super easy and pretty

[@Jen-rh]

Your thumbnails have been so pretty lately! Have you been using the new iPad and an app and pen to create them by any chance? A video on how to write over images, set up thumbnail-like images, etc. would be lovely! Loving your content, as always ❤️

[@laurenwith]

I’m a sucker for grapefruit flavor 😍 my fave is the Laneige lip glowy balm

[@hb2547]

Want to say thank you for this review! I’ve been wanting to try all of these products! You are gorgeous in your own way, and you remind me of Scarlet Johansson & Billie Ellish! 💕

[@emilyhabermann4220]

Love the baked highlight in pearl. I know a lot of people don’t like it, you just have to scrape a bit of the top layer off. But it’s really pretty and you can build it it keeping more natural

[@harrisonpamela40]

I m now dying to try all of these products! Looking forward to your update, but have already added most to my wish list😘

[@ayesha6206]

Happy birthday. I love listening to you chat about makeup whenever I'm down

[@jax_cassidy]

This look suits you really beautifully. And your natural lashes are amazing!

[@Natalie-kw4bp]

I love EVERY video of yours. Love your personality, your choice of makeup and you always lift my spirits! Thank you (can't wait to try the cc cream, the liquid eyeshadow, and the mascara)

[@InnaBrooks-MagicCreations]

Happy Birthday Jessica, sending best wishes from Idaho. Love you so much. Have a fantastic beautiful day. You deserve it. You are an amazing soul and I am glad I have found you, such a positive, funny, sweet intelligent person you are. ❤️🍾🎂🥳💜💖❤️🎉

[@ddavern_gillz]

I just tried the elf camo cc cream! I’m loving it so far! I have issues with foundation lifting off my forehead and nose. This hasn’t at all and looks so natural!! And I had that problem with the it cosmetics cc cream and hated it. So excited this worked for me! Can’t wait until your follow review. ❤️

[@melissakessler77]

Happy birthday, Jessica!!! I am new to Elf and that cc cream looks so intriguing! The eyeshadows look great too - I am a big fan of the Stila ones.

[@ambers.1454]

I got one of the ride or die balm because of you and I love it. The only thing is you can’t leave it in the car if you live in a cold climate. It becomes rock hard and impossible to squeeze out until you warm it up 😅

[@bangbangkisskiss007]

Very pretty. Thanks for doing this! I’m here for it 😉♥️♥️

[@jrebecca0195]

Every single makeup KZbinr says the same thing about e.l.f. mascaras - e.l.f. needs to work on that! I bought the e.l.f. Camo CC Cream but I haven't tried it yet, so I'm glad to see your review on it.

[@anneturner3544]

OOOOHHHHHH PINOCCHIO I LOVE YOU Jess I loved this video and all of your input on these new products. I have been watching you for a long time and your reviews allow me to make a easy purchase. Thanks. 🏡 Stay Safe

[@laraoryan534]

i cant wait to try the cc cream bc im a teenager and i dont wear full coverage foundation so this is perfect for light makeup!

[@donnabrown3209]

I loved how you pointed out the price points. I have been thinking that for some time now. Like, wait, their whole thing was seriously low prices for pretty good makeup. Thanks for doing this review, though! Even though the prices have changed I still enjoy the brand. Can’t wait to try the foundation. 💕

[@dinagoldstein77]

Your skin looks so pretty with that foundation!!

[@priscillaperkins7549]

Are you going to review the mint collection? I’m so interested in the primer! Or any if the new wet N wild collection??

[@amandamercer7248]

How did I miss when you posted this? Placing an elf order immediately 😍

[@marlapew82]

Looking forward to the speed review! Love that eye combo on you!

[@jessicacoryell5088]

Idk why but this is one of my favorite looks. I’m probably getting both those eye products lol

[@ashg4624]

Jessica, you look extra pretty in this video. This entire look was just on point.

[@diamondsglitznglam]

I’m so excited to watch u again I took few months off and went out and live it up and now I’m preg with our second baby and need prayers please to see our baby at my 6 week 6 day mark this Thursday as we just seen the yolk sac at 5 week 6 days so he is have me come back week after snd see again so I’m nervous and hard to leave the house having a hard time during this pregnancy

[@halifernandez4066]

Love watching you everyday, but days when my depression is the worst i SUPER appreciate your beautiful face and video to distract me 🖤 Love you!!!!

[@melissaandrews2056]

I'm excited for the liquid metallic eyeshadow! I've had the Stila one sitting in my Sephora cart for probably a year, but just didn't want to spend the money on something I won't wear super often since everything is remote right now. I'm going to have to get this instead. We have very similar makeup styles and skin tone so I find your videos very helpful! Also, your video style/personality feels like a chat with a friend which is especially refreshing these days. Thanks for all the work you put into your videos.

[@l.c.737]

I’ve been waiting for you to try the new elf products - the cc cream & eye look beautiful - ordering it all right now. Thank you!!