NEW Hasselblad 907x CFV 100c Review - 100MPX MEDIUM FORMAT CAMERA

[@toddkorolphoto]

Great to see a review video by someone who actually uses and knows the system. I got a lot out of that, little things like the power button thing. As a long time Hasselblad photographer, both film and digital, no camera company does colour better than Hasselblad. Great video!

[@SamMcGhee]

It’s the little things that add up to an object you actually enjoy using.

[@benjhaisch]

Stoked to see this from you, Sam. I watched your original 907x videos so many times

[@SamMcGhee]

That’s so kind. I’m glad these introspective random videos are hitting someone in the right place. 🥹

[@Renzsu]

Finally a review that is not just a spec sheet in video form. Nice that you went over those small improvements like the buttons, for example.

[@SamMcGhee]

The Buttons changed my life.

[@SamMcGhee]

Ironically, I wasn’t ever given a spec sheet. ✌🏻😂

[@BfoSHIZnats]

I've watched a few videos coming out about this camera and so far you're the only one to point out the button differences and to directly compare the storage system on the older model. Thank you. I appreciate that you actually talk about the product thoroughly and have real long term experience and opinions versus just doing this because Hasselblad contacted you for a video.

[@SamMcGhee]

It’s the little details that matter most. At this point, all cameras are pretty awesome. I’m looking to enjoy using and object everyday.

[@michelvanryswyk8560]

I own the Hasselblad 907X 100C and I must congratulate you on producing the best user video review on this camera! Thank you!

[@kiem-tang]

This is the most useful review I have seen since launch.

[@SamMcGhee]

This is the most useful comment I’ve seen since post.

[@simonwesterlund1]

This is the only "review" video which speaks to me, as your first 907x video did as well (basically what got me to actually buy it). Good job, Sam and good job Hasselblad. Great improvements to a very special camera. I look forward to more videos, I really like your aesthetics and your style, you're a big inspiration.

[@SamMcGhee]

I mean… maybe I should negotiate commission. 🤘🏻😂

[@dwaynebriscoe6092]

I agree. I saw that the 100 came out and said to myself “Lemme see what Sam is saying” great video

[@stevenstannard]

Referring to your recently released rant: from all the 907X CFV100C reviews released, I enjoyed yours the most! You are actually showing the camera in action, have a lot of experience already with the system, the quality of your video production is inspiring and your content is honest. The others mostly do the typical KZbin video script and format (camera reviews for me all follow a similar pattern and story), whereas you have talked naturally and freely. Thanks for this welcome change!

[@SamMcGhee]

I’m grateful for your intentionality. Are you rocking any of these cameras?

[@stevenstannard]

Not yet @@SamMcGhee . I enjoy my Q3 and at the same time am looking for a second option with a longer lens. What is your experience with no images stabilisation, the 55/65 (or even the 90) and using it hand-held in everyday situations? The size and shooting experience of the 907x are very appealing to me, just the no-ibis in combination with the high resolution is a bit of a worry. And make me wonder if the X2D might be the way to go.

[@_timmind]

Found you originally from shorts and glad I did Keep up the good quality 🔥

[@SamMcGhee]

From the shorts! Wow. Thanks for the insight.

[@stefansteinert2181]

Love your relaxed and somewhat funny style in this review - highly appreciated! Thanks for sharing your experience!

[@SamMcGhee]

I’m glad it’s appreciated by someone! Now go spend $10k and buy the dang camera! 🤘🏻😅

[@dovinue9289]

I just got recommended your channel and this video made me really happy. I work as a retoucher and seeing some good compositions and nice digital colors on youtube is honestly a first for me.

[@SamMcGhee]

Well shoot. These are kind words. I’d love to see your retouching work. I’ve never been able to really hit the mark on my studio portraits with retouching. I feel like that’s a missing piece in my work.

[@dovinue9289]

I emailed you!

[@ianstewart9153]

So nice to listen to a review from someone who actually uses the product and has spent his own money to buy one. 👏👏

[@SamMcGhee]

🤘🏻yay for spending all the money you don’t have on a camera. 🤣

[@danielscheerer3032]

Ditto on so many. I'm a 50c lover and wasn't interested in the upgrade version. Until now. Sheesh. Well done. Keep making videos!

[@iamqqu]

One of the best solid reviews on this camera. Thank you Sam.

[@SamMcGhee]

One of the best solid comments on this video. Are you gonna pull the trigger? It’s like driving a Porsche. 🤤

[@wrtlprmpft2]

Excellent video, very nice images! Your channel is great and deserves more subscribers. Keep up the good work, Sam!

[@SamMcGhee]

Millennials always feel they deserve something. I’ve got to work for it.

[@MrHaydnSir]

great work, Sam - top quality stuff look forward to seeing where 100mp will take you

[@SamMcGhee]

I’d like to do more of this. I just keep letting it fall through the cracks.

[@chrisbogart687]

Thank You for clearly defining the difference between the 50C and 100C. The 907X is on my wish list for the New Year. I have the X1D II and was undecided about which way to go with the 907X. The used prices on the 50C are hanging tough and the delta in cost is manageable to my budget. I just love the Hasselblad Color Science. The output files are fantastic and may only need a tweak at worst. The new lenses are now just a step up from the original XCD series. Again, Thank You for your clear and concise review. 👍👍👍

[@PeterAKnipp]

Sam, you are the first to highlight the rubber button issues Color fading! It’s been annoying to say the least (I have the same 50th anniversary) the rest of the review was helpful, ordered it and can’t wait to receive the camera! In regards to the lenses, lucky I was able to add the 38mm, as most of the time it’s sold out! Nightmare! Yet, I love the format, your review was helpful! Appreciate the way you share the knowledge & details! Keep your videos coming! Always enjoy them! 👍🏻

[@SamMcGhee]

Shoot. I better screen grab this and see if I can’t convince the Swedes to let me in on a little commission.

[@SamMcGhee]

😉

[@victorymedia7872]

Great review! Well done Sam!!

[@boimratono9209]

Today I've watched many photographers lucky enough to test this new camera but ONLY YOU show us the modularity of it; the hot shoe adapter, side door for battery and memory card, hand grip...and problem with buffering from previous models, button placement, controls etc. This is the review we want (I want) about the camera. I do not care about image quality it produce. Thank you!

[@SamMcGhee]

🫣 I’m a sucker for kind words. Are you gonna get one?

[@derrickdu]

I like the fact you give the little improvements over the 50C version. Thanks

[@SamMcGhee]

Are you rocking the 50c?

[@cheynewalls]

Thanks for this review, I'm looking to maybe switch from my current PhaseOne Medium Format system to this Hasselbald system. Your video answered a lot of my questions. Cheers

[@SamMcGhee]

I’d love to hear about your experience with phase one. It looks pretty dope.

[@cheynewalls]

@@SamMcGhee The PhaseOne is an amazing digital back and system, truly one of the best piece of camera gear I have ever owned. Now tho after 7 years and 200,000 captures later I'm looking to upgrade to a new digital back. But for me to get into a new PhaseOne digital back will cost about 35k. This is why I'm looking into the Hasselblad system and it looks like it will fit onto my ALPA 12tc technical camera. Thanks again for your insight, if your interested I'll be posting videos on my KZbin channel about which ever digital back I end up going with. Cheers

[@EricGibaud]

Hello. Where do you get a cold shoe for the CFVII50 C??? Hasselblad does not sell any, thank you

[@SamMcGhee]

store-eu.hasselblad.com/products/907x-optical-viewfinder It was JUST an optical view finder the whole time! I was totally mistaken. My memory is misleading me.

[@EricGibaud]

Ohhh ok, this is what I thought. I don't why then they don't make a cold show :-( @@SamMcGhee

[@builtbytitan]

Thanks Sam! Very good review. I’ve had my 907x 100c body sitting on my desk for 2 weeks cause there hasn’t been any lenses available 😢 finally I got a shipping notification tonight and I’m stoked. Glad to see all the upgrades in this new body. - have a question for you- how much of your shooting is handheld and how much is tripod with it? Seeing a lot of people complain about no ibis. I’ve been shooting on a digital M body for a bit and have never had ibis. Does this stop you from some shots? Appreciate your time

[@SamMcGhee]

I’m almost 100 percent handheld. I’ve never had an issue with no IBIS. But I also shoot cinema handheld and that seems to have given me a bit of an advantage.

[@SavedbybGrace]

Best review on the new Blad I've seen. I just tipped a ton of cash into an Leica M11P and several lenses. Not gonna be happy till I have the 907 now. Been a while since I shot on a Hasselblad. I dumped my entire kit in favour of the Canon 1 DS back in 2001. Was a great decision at the time as I was in my main street studio and the switch to digital resulted in a huge increase in profit. Now, it's just for pleasure... and the Hasselblad looks like it will deliver big time!!!

[@SavedbybGrace]

And… a week later, I now own the 907X as well as the Leica… 🤣

[@davidkipperman5218]

How do you meter outdoors with digital back on legacy body and lens??

[@peterkagan1116]

Sam. I love using vintage glass on modern sensors, which I do often with my Leica gear. Have you experimented with that a lot, or are you committed to the new lenses?

[@SamMcGhee]

Got another vid coming soon about this. I’ll answer that question soon. ;)

[@kol3raofficialmusic313]

Nice review! Really liked it! Unfortunately Hasselblad is never gonna call or message me to review or test their camera! 😔

[@SamMcGhee]

Life takes you on unexpected paths.

[@shaycostigan2091]

Hi Sam I really appreciate how thorough your video was of the Hasselblad 907x I appreciate all your knowledge of the camera I own Canon and Sony bodies but over the last year I’m really thinking about getting a Hasselblad either the 907x or X2d I have never shot with a medium format camera I’m really thinking about getting the 907x because of the different angles of shooting have you enjoyed using and shooting for different angles with the 907x and would you recommend Hasselblad

[@nelsonclub7722]

The most important addition to this camera - I have the CFV50 - but not for long - is the addition of not just the 1tb of internal storage but new contacts between the frame and back that allow use of a strobe trigger (wouldn't want to put a strobe on it) - Hass listened and I heard their response!!! Right then Clifton Cameras lets talk about trade in's - and use a very sharp pencil!!!

[@SamMcGhee]

Great point. Really great point.

[@craigw.scribner6490]

Thanks, Sam (and I do believe we went to the moon back in '69, when I was fourteen years-old!).

[@SamMcGhee]

🤫 careful with that kind of extreme belief on the internet.

[@ruben619448]

How is the image with hit hand held? Do you struggle with shaky images if you lower the exposure?

[@jacquesgude]

Fantastic review, Sam. I owned the X1D II previously and now own the X2D, which I love! Between the massive, beautifully detailed files, IBIS, HNCS (love it more than I loved what I used to see in my Leicas) and, I believe, more robust weather resistance of the X2D, I don't see myself switching to the 907x, but I absolutely understand the appeal to you and others of that body style. If I had money to burn, though, I'd grab the 907x as a back-up to my X2D ;-)

[@SamMcGhee]

Truthfully, I want to try out the last H series camera. The sensor is even larger, and that’s appealing to me.

[@yasumotonoboru]

Super helpful, thank you! I was torn between the 100C or the 50C, but I think I'll get the 100C. Was looking at pictures of used 50Cs and wondering about the buttons.

[@SamMcGhee]

Buttons are nicer on the new one. But I feel like the old one is more skookum. Feels more girthy.

[@OrdLee]

If I may ask a quick question, can that hot shoe connect to a 3rd party electronic viewfinder? Thanks in advance

[@SamMcGhee]

Very interesting question. I haven’t heard that. I’ll certainly look around the internet and see what I can find.

[@OrdLee]

@@SamMcGhee thank you very much for the reply. I personally can't shoot using the lcd. So having the EVF will make this a highly adaptable system. Maybe using the tilt-able EVF from GFX or even using the one from sony for the RX1r system. Again thank you very much in advance.

[@andyvan5692]

great review, and the fact you where asked to beta test it. One point that would help us users is: the v-system film magazines have a darkslide, so why not put one on the CFV100C ?, so you don't risk scratching the sensor (when taking it off, esp. if switching between the 907x and a 500/200 series system body) which is one thing users do, as we have a film system and this digital, as to add the 50 or 100C back, you Must buy the 907x as a system; this darkslide is a nicety, but also another good idea, is if they used a USB-C port for the Tethering socket, so we CAN add it to modern computers, or at least include a firewire 800 to usb socket adaptor IN THE BOX.

[@SamMcGhee]

A dark slide for the digital is a great idea!

[@dukeofpokhara]

Is the hasselblad 907x 50c and 907x 100c are interchangeable?

[@BrandonTalbot]

This was beautiful.

[@SamMcGhee]

You are beautiful.

[@ohnoflicks]

Good news on the metal buttons.

[@vatamaniuk]

I have no (money) reason to buy this camera, but I like the way you talk about it!

[@SamMcGhee]

Ha!! Neither do I. Any camera will do the job these days. What are you shooting right now?

[@vatamaniuk]

@@SamMcGhee That's for sure. I shoot still images for my work projects most of the time with an old Canon DSLR, and, occasionally, documenting my life with precious Leica Q.

[@_mc950_]

Does anyone know if Hasselblad, or any 3rd party, is making some kind of shift mount for this back? As someone primarily shooting architecture, this would be an amazing all in one system.

[@SamMcGhee]

I don’t know! But I will look into it!

[@xiuminglin9906]

Nice review! Does the new hot shoe attachment come with the camera? Or it needs to be purchased separately?

[@SamMcGhee]

Comes in the box!

[@xiuminglin9906]

Thanks！

[@michaelh9]

Nice video, i was desperately searching for the comparison video, this has answered a lot of questions. One thing i read is they also made improvement to reduce the rolling shutter with eletronic shutter. Could you also talk about using the new lens on the old body ? Obviously the focusing speed won't match the phase detection , but is it fast and accurate enough over the or is it only marginally better ?

[@SamMcGhee]

The new lenses are so much faster. I would honestly just keep the old camera and get new glass.

[@johnkasianowicz6536]

I don’t have a Hasselblad camera, but hope to have a few (film & digital) in the near future. Does this new camera have higher capacity batteries, or is the camera body more energy efficient?

[@SamMcGhee]

I was told it’s the same battery, better efficiency in the camera.

[@ONdorch]

Great to see they've gotten you involved! Did you have any issues with the focus on the 500 body? Think you mentioned that on one of your 50c videos and that put me off a lot from taking the massive plunge!

[@SamMcGhee]

I am still experiencing that. But I’m testing it now on an array of V Systems cameras to see if it’s just my 500c

[@ONdorch]

​@@SamMcGhee amazing! Looking forward to hearing how it all goes! Love your videos and photos!

[@josephtimmins1974]

Wonderful video. Do you happen to know if it works on Hasseblad 203FE model? Many thanks.

[@olcanakcay]

I swapped few months ago from 907 to X1D II, can’t wait for spring and use it properly P.s that last sentence killed me hahaha “when hasselblad ask you to beta test, of course you do”

[@SamMcGhee]

Love it. 😂 I want to play with the new X series. It’s seriously a great body style. Tried and True.

[@olcanakcay]

@@SamMcGhee they should send a review copy of X2D @hasselblad

[@das2003]

Beautiful camera, but so confused why the 907x 100c is priced the same as the X2D? The X2D has a grip with buttons, an EVF and IBIS, where as the 907x 100c is missing all of those features and its the same price. Surely there should be a $2k price difference.

[@theresjustnotellingfpv4822]

I notice you mentioned the issues with the older model hassy. You shouldn’t have these issues with the buffering. I believe your problem is your Sony cards. I shoot with an x1d, I began shooting it with my sandisk extreme sd cards but wanted more storage and purchased these nice Sony cards made of metal. But I noticed right away they were slower and would buffer. Went back to the sandisk cards and no problem. If you are really interested in what model sd cards I was using I’ll let you know. Now I don’t shoot with it much as I have an x2d. Keep up the great work.

[@SamMcGhee]

I mean… the “issues” I would argue are just par for the course with Hassys and any larger format digital sensor right now. Nothing in this range is going to be as fast as the new Sony’s and Canons. But you sacrifice those details for better image and aesthetic experience in the end.

[@theresjustnotellingfpv4822]

I’m trying to say try a different sd card and your buffering issues might go away. In the manual for the camera Hasselblad has specific cards they recommend for use.

[@raja-gautamkar4699]

How much does it cost?

[@thomasjunghans1634]

9k

[@leecopas332]

I totally agree with you. if I could afford one of these, but never ever would be able to, it would and should be used for print only. I have always believed either film or digital, the final result should be a printed image, only then you truly see the photograph.

[@SamMcGhee]

Do you shoot film?

[@leecopas332]

I started with film in school years ago, I love the process of slowing down and reading every thing. im not sure where you are in the world, but here in New Zealand its so expensive to shoot film @@SamMcGhee

[@maze400]

Yes!

[@DEI_TERRA]

Great video, of course, we have been to the moon, if you mean a set on an air base in Nevada, then yes we have been to the "moon".

[@SamMcGhee]

😏

[@mcmcx5514]

Beautiful camera but I'm not sure why you would get this over X2D. Doesn't even have viewfinder.

[@gabrielestupinan]

Just if we believe we went to the mo.... ;-)) 1:50

[@maheshg212]

I just said yes, now waiting for Hassy to drop off the camera 🙂

[@SamMcGhee]

No shit? Good for you. Enjoy!

[@gordonjohnston684]

What about no IBS, what the reality.

[@SamMcGhee]

My irritable bowel syndrome is none of your concern. But the IBIS in any camera gets in my way.

[@CEEPMDEE]

Sam, stop exaggerating the size of the camera. IT IS NOT A BIG MEDIUM FORMAT SENSOR! IT IS IN FACT A SMALL, CROPPED MEDIUM FORMAT SENSOR! The older full size Hasselblad, Phase One, Mamiya, Leaf cameras have the "BIG MEDIUM FORMAT SENSORS" NOT these newer mirrorless cropped sensor medium format cameras that are much cheaper to buy. You youtube guys are always gassing up this small, cropped medium format system. Maybe you guys are paid to say that, because all of you youtube reviewers lie about the size of the sensor in these cameras. Cut it out.

[@SamMcGhee]

Well. I agree. I’ve been emailing my grievances about the discontinuation of the H Series. I may consider investing in one off eBay one day. But for now, I’m gonna choose to have fun and enjoy life.

[@hamimabd]

Whoa. This boomer woke up on the wrong side of the bed or something. Calm down grandpa, take your morning pills 😂

[@CEEPMDEE]

@@hamimabd You must be a gen-z, speaking such foolishness. Go somewhere and play with your VR toy, iphone or something.

[@SamMcGhee]

@@hamimabd Possibly. But this millennial would love for the sensor to be the same size as the 6x6 film negative. 🤤

[@WoodyONeal]

Wait a sec, where is the lie?

[@StudioThree-c8t]

no live histogram????????????????? this was the feature I wanted the most!

[@SamMcGhee]

Shoot. Maybe there is! I’ll have to check. I just aim for the darkest image possible so I guess I have no clue why anyone would want to actually achieve good exposure. 😉

[@jean-claudemuller3199]

I am so disappointed by this 100c not correcting the 50c main flaws: - backscreen cannot be seen in normal sunny daylight - sensitive resolution loss on handheld V-System cameras when not using the mirror pre-release on tripod, an ibis correcting V system cameras mirror shake is really necessary. Rubber buttons fading was only an issue on the first moon edition, and first standard edition batches, the buttons were replaced by Hasselblad without charge by the sturdier.

[@SamMcGhee]

Back screen is a heck of a lot brighter. And I can’t speak for the sensitivity on v system cameras. I wonder if IBIS was screwing with the image in a weird way, so they’ve left it out. That would be an interesting experience.

[@SamMcGhee]

*interesting experiment*

[@jean-claudemuller3199]

@@SamMcGhee If the 100c backscreen is really a lot brighter than the 50c it could perhaps be OK The CVF II50c moon edition had the X1D screen, the regular edition the bigger X1D II one. When shooting in bright daylight with my 907X 50c I take a little large format dark cloth with me.

[@Photojouralist123]

to bad no IBIS

[@SamMcGhee]

I want to make a joke about Parkinson’s, but I fear the internet might be too sensitive. It does seem like the higher and higher end you go with cameras, the less important “features” like IBIS become. In fact, it seems like IBIS winds up getting in the way more often than helping.

[@moky99]

except for the form factor and cool design and for CM owners, hard to justify over the X2D. No IBIS is a big lack for me.

[@SamMcGhee]

Well. If the Parkinson’s is setting in, you should definitely go with the X2D.

[@margaretb9434]

Don't sell, keep it forever...

[@SamMcGhee]

I am selling. It’s listed on Facebook Marketplace.

[@jessetimber1388]

The infuriating downside is the inexplicable absence of video recording capability! Why on earth would they strip such a basic function from a device meant to capture moments? It's utterly mind-boggling! And the reason? Apparently, it's because of all the incessant whining and nitpicking from KZbin critics. Instead of addressing the issue like rational adults, they've opted to eradicate the entire video function altogether. It's absurd! These self-proclaimed "experts" have thrown a tantrum over minor inconveniences, and now we're all paying the price for their immature behavior. It's a disgrace!

[@SamMcGhee]

You’ve certainly got some big feelings. Do you own the 907x?