New Jaguar Revealed - Worthy or Wasted?

[@Adam-M1]

Truly an emergency meeting.

[@RichardMorrow-t8c]

Hugely impressive how quickly our motoring podcasts avengers can assemble

[@jintype2984]

Filmed with a mobile phone in a car and the hand gesture at 5:07 complete it for me XD

[@riggs1590]

The best thing to come from Jaguars rebranding are these emergency videos.

[@wm9904]

Underrated comment

[@grandpriy]

Same things happened with the Acolyte and Rings of Power

[@davidmulligan42]

I like that Neil wore his Breitling Emergency watch for the emergency podcast :)

[@JaggyBains]

And despite being an actual multi millionaire, opting for wired Apple earphones he probably got free a few years ago when they came with iPhone. Lovely

[@mickeyduvel]

hahaha good one.

[@TheG60528XiJinPing]

good eye

[@andrewdavid6054]

@@davidmulligan42 time to pull the pins Neil! 😂

[@NickForest999]

@@JaggyBainsThe audio quality of the wired EarPods is better than the wireless version imo and they don’t need charging

[@JLo1960]

Looks like Cruella Deville should be driving it. A 5 metre long car in the UK, that'll keep the bodyshop busy.

[@Copper4192]

Lock away your dalmatians when this thing rolls into town😂

[@deanchur]

Bugatti Royale: "5 metres? Pathetic".

[@Kevin_Oskar]

Honestley in mat black it would kinda look like the batmobile from BTAS.

[@3vom]

With a new character driver, it would slip into Wacky Races with only a murmur.

[@jamalkherry5296]

I'm a 25 year old young professional. I don't have a single peer who is interested in this direction. Some of my older colleagues in their 30s struggle to understand it and we Ge Z'ers understand it for what it is, pandering to what they think "we" like.

[@nishnosh]

Maybe it's not what you and your peers like...maybe it's for others...

[@bhencho5256]

That's fine they've only ever made cars for elderly Brits, the demise of lotus is more worrying

[@Killswitch85]

The problem they now have is they have alienated the older generation who prob won't buy this and it's unlikely that the younger generation will so who will will actually buy this...maybe a few 100 who want to go against the grain but they are going to struggle to sell in numbers.

[@rooroo526]

But I'm sure these fictional "gen Z'ers" of yours had a very deep passion for the Jaguar legacy? Common now. "Oh now young people won't care about Jaguar" is a ridiculous statement to begin with.

[@mas6726]

You dont own a jag and probably never would have given its current direction. It wasnt selling cars and has gone a new direction.

[@SuperLaviathon]

Loving these spontaneous midweek vids 👍

[@psr2703]

Immense happiness at the hand gesture the BBC so fantastically deserves.

[@bobdobbs6969]

Wankers gonna wank.

[@daveblanchard2258]

One thing I do like, is this podcast twice a week.

[@Pan_Galactic_Gargle_Blaster]

To me it looks as if a Phantom had a baby with a window mount air conditioner.

[@xmaxbabilo]

Looks like a failed attempt of a modern crossfire

[@Trollollolollol]

NAILED IT

[@holbeckghyll4997]

So, a Spectre then. Even the wheels are the same!

[@rooroo526]

Harsh truth: The brand was already gone and something radical had to be done. Maybe this will be a flop but at least now it has a chance. Warm memories of eras long gone aren't paying the factory workers.

[@pmenadue]

Or is someone trying to drive the value of the brand down to eventually buy and resuscitate it?

[@rooroo526]

@@pmenadue There's few things I dislike more than the "They are failing on purpose" conspiracy theories that are infecting people now a days. About everything. "I don't like [x] so it must be a plot to make [x] fail because of [y]..."

[@jishnuadhikari5234]

​@@pmenadueit has already been bought twice and both have tried to resuscitate it and failed

[@captaintoyota3171]

But many companys have proven retro modern sportcars sell

[@andrewdavid6054]

@@rooroo526 absolutely agree, but neither is alienating just about anyone left who buys your product. This furore over Jaguar reminds me of the dying days of Holden, and everyone crying foul at the death of our local carmaker here in Australia, the vast majority of whom hadn’t bought a Holden in 20-30 years. But the real art of product design is making a product that appeals to everyone, not just any one group. Just look at the Range Rover - it is as at home on the school run in Sydney as it is pulling up to a club in LA, as it is ferrying a tweed wearing hunting party in the UK. It has universal appeal as an object of desire, just as a Porsche or Ferrari.

[@leebridge9187]

I think Manish is bang on the money. It's the name only. Nothing else. It did work for Mini. The new cars bear no actual relation to their namesake but they have tried to create something that pays homage to the original. Jaguar has ignored this. I know you can put the car alongside the e-type but really, there is very little identifiable . What they really needed to do was do develop a drivetrain that is reliable. That's what's been missing. The rear axle of the e-type was in production for over 30 years because it was so good. I feel that good design should be delicate, clever and complimentary. The design of 00 is overly confused, disproportionate, and unnecessary. It can't end well. As an afterthought, the long front might be the boot.

[@amraceway]

The E type rear end was not that great.

[@adogmcdizzle]

The R50 MINI was a worth successor to the original. A 2024 Countryman not so much...

[@nicksmith4361]

It needs to be owned by BMW to make a success of the brand.

[@overbuiltlimited]

When you put out an ad so objectionable and off putting that current owners want to sell their old Jags you have a major problem. When you actually double down on the ridiculousness you’ve completely lost the plot. There is nothing that can save Jag. Nothing. They have successfully made their brand permanently linked with the LMNOPQ madness. Normal people don’t want to be mistaken for one of those weirdos. Chris is way wrong. Demand for old Jags will not go up. Quite the opposite. Unlike Neil, I hope the company fails. A company that despises it’s customers doesn’t deserve to survive.

[@amraceway]

@@overbuiltlimited Storm in a teacup. Poms love to complain about everything. Private corporations can do what they like. Jaguar ceased to be an English company deep last century.Get over it.

[@colinslamon4492]

Chris, I’ll buy you a pint for that comment about the BBC. Very well put!

[@martinhami3]

I'm loving this really organic format!!

[@mortenberg2897]

I can’t get over how well this channel works. Love to watch every minute. If you get it - you get it!

[@LynGriffiths70]

To my eye, it looks like that 27 litre thing with a tank engine from about 1971.. Jonny Smith had it on his channel. Tiny cabin, 20 foot bonnet, 3 inches off the floor ! In the resl world it will look nothing like it.

[@Milkydrummer]

Think that was a spitfire engine from memory…

[@LynGriffiths70]

@Milkydrummer just looked it up.. the Beast , it had a Meteor tank engine 👍

[@LynGriffiths70]

..which, I'm sure is based on the Merlin from the Spitfire

[@indiebekonn]

It’s a bloody current Range Rover in a coupe form that should’ve been in the production for 5years by now. With a V8 option or EV tech of course.

[@StillAliveAndKicking_]

It has adopted Range Rover design features.

[@williamfraser5593]

dude, its just FUGLY.. Really FUGLY.

[@ZingDaBin]

So much passion for a product no one, absolutely no one, was buying. Nostalgia is very much a double-edged sword here.

[@sergarlantyrell7847]

Because they haven't made an inspiring car for over 20 years. But I think going down the Cybertruck road of distinctiveness by being stupid is a bad plan. It needs to be distinctively good.

[@jashan1344]

Problem was reliability, not styling. I haven't bought one even if i wanted to because of reliability concerns. I know others with that decision making process also.

[@jameshogg601]

​@@jashan1344 missing out. Weve had jaguars in the household for 25 years and very trouble free apart from the central locking failing on the passenger door and a dodgy battery on an xfr. Our discoverys on the other hand...

[@dlj1285]

@@jashan1344Yeah, not moderns Jags. You are misinformed. Whatever.

[@andrewdavid6054]

The concept isn’t terrible, it’s so bloody minimalist there isn’t really enough there to criticise. But I agree that I don’t see the connection between this and the teaser ad. And given how long it has been since there was any word of a new Jaguar, I don’t think this justifies the wait. I appreciate they may be trying to be more cautious and see how EV mandates turn out in the coming years, given the present difficulties facing early adopters like VW and Nissan. But they should have a more definite direction and strategy than the Type 00. If Jaguar had taken a gamble and launched the new XJ a few years ago, up against the buck toothed BMW and the Mercedes EggQS, I think it would have been a runaway success. But if Porsche can’t sell a Taycan currently, I don’t see the Type 00 succeeding.

[@StillAliveAndKicking_]

They just wanted to piss on their existing customer base, the gay leaders hate straight white males.

[@bryancohn9406]

The emergency podcasts have been a treat, thanks for your time gents.

[@nigeltrueman6101]

I own a 3.6l manual xjs. Thank you Chris for the shout out

[@danielshinerock1526]

When was the last time anyone on here brought a Jaguar? The XK150 and and E Type. Brillant. The 4.2 and V12 Sovereign is a classic. The XJS was a unreliable failure. The F type is a lovely car. The XE SV Project 8 that broke the Nurburgring lap time was impressive. The XRS coupe is lovely. Since that point what have they produced that is worth buying?

[@KAM-666]

We did, an F Type, a keeper for sure

[@jameshogg601]

Xk, xf and xj are all great cars

[@Cloud75770]

I own two 1995 Jaguar Xj6 pearl white base and 1995 Jaguar Vanden Plas burgundy red, both daily drivers. Both classics by now and people love them when I am at a traffic stop I will keep them as long as I can. I service them myself. My gf has a 2002 Jaguar S type. All those 3 models were designs by the late Geoff Lawson. That speaks truth about past classics and future modernism.

[@davidfuters7152]

Not really sure how you want us to answer this , have you checked out how many Jaguar Car Clubs there are ? I am a member of the Jaguar Enthusiasts Club , this club covers every model ever built including the EV models , I’m also a member of my local XK club specifically in our case 1996 XK 100 models ( XK8 ) upto 2014 XK 150 models , we also have a few F-Type owners who we have welcomed in , basically we don’t really care what you drive as long as it’s got a Jaguar on it I go to Gaydon the 1st Sat of the month to the Jaguar Breakfast Club where there are regularly 2 to 3 thousand Jags of all ages there , just to meet up with like minded people from all ages and backgrounds The January meeting is going to be interesting not just to hear what people think but also to see and hear what the Jaguar Heritage Museum will do in response

[@danielshinerock1526]

My neighbour takes his silver Xk to that meet. I love the sound of his V8!

[@taxus750]

Learned and thoughtful comments from all you blokes, as ever. IMO Neil really boiled it down: this "jagUar" thing is to the car-buying public what the exotic fashion show runways in Milan, Paris etc. are to women and men who buy well-cut and lasting clothing. It's fantasy and it gets people talking about the brand: nothing more, nothing less.

[@grahamr56]

C'mon! As Maximus said, "Are you not entertained"? It's been a constant stream of entertainment since that video. I thought it couldn't get better than that, but it did. I watched the external reveal with grim detachment, which turned to a smile when I saw the interior, to downright amazement when they revealed the Totems. I was well entertained.

[@albruce10]

It's absolute brilliance. Neil, as you said, it's okay in fashion so why the fuck are you worried. It's the coolest car presented in decades

[@scottthomson9813]

It's appalling

[@mtnvalley9298]

still watching the Saturday funnies are you?

[@Trollollolollol]

Haha no. Just no

[@Andrew-q2c6d]

Clueless nonsense

[@AnthonyMunyi]

JLR should just have binned Jaguar and launched a new brand to carry whatever this car is.

[@Grantrap]

Or manufactured this car under a new brand called Thundercunt…

[@usefulcommunication4516]

True

[@JonathanCampbell-l4f]

I bought my first Jaguar a couple of months ago, a Japanese import XJR 4.2 supercharged (X350) amazing car. Buy them while they're cheap. I liked the concept car, looks like a chopped and channelled Rangey.

[@flibbertigibbet6200]

I love it, mean as, super powerful. And nothing like it. This is the best video I have seen regarding the new concept car. Lets hope it works for them! Sick of all the youtubers just following the hate trend for views.

[@Blandat]

Exactly like Chris said: for me there's an urge now to buy already built Jaaaaaags, now more than ever. There is so much to choose from. Love everything with the supercharged V8 (XFR, XKR, XJR, F-Type, F-Pace SVR), love the XJS convertible, also XJ6 series 1 and a XJC series 2. We were spoiled.

[@dazchild]

Looks like something lady Penelope would drive around in...

[@mjm052]

Porsche on Facebook has a sponsored ad with a pink electric Macan, a sky blue electric Macan, a green electric Macan and a silver electric Macan with the slogan "Forever staying true, continually pushing boundaries. The all-electric Macan. Keep your essence." It's not exactly subtle, but it tickled me greatly.

[@stephenauty2402]

Chris nailed it..."Jaguar had nowhere to go..." end of

[@larsstougaard7097]

Yes end of the road ⛔️

[@charleswahlert3353]

Bought my first Jag several months before the fiasco...1962 S type! Come on Harris tell me I'm mad for being in before the nostalgia!

[@lothar52]

I bought a 18 XE S AWD in April and I’m about to buy a 19 Ftype R AWD…. To go along with my 12 XKR and 13 XKR-S….I’m living in the past I guess. All lovely cars ❤

[@TM240x]

Copy nothing … other than … The Chrysler Crossfire

[@Carrera-gp9od]

It’s reminds me of the TVR Cerbera too a cartoonish version of it .

[@andrewdavid6054]

Lets eradicate our history then release a modern copy of an E-Type, sideways opening rear hatch and all 😜

[@Pan_Galactic_Gargle_Blaster]

it's a the result of a Rolls that got intimate with a window mount air conditioner...

[@RideNGrind]

And a Rolls Royce Spectre

[@andrewdavid6054]

Oh and the Cadillac Celestiq, another GTB (Grand Touring Brick)

[@Miggy2j]

Loving these emergency podcasts!

[@UKBUILT]

The F type is one of the most beautiful shape cars. If they had to go hybrid or electric it should have been that body style. Or the james bond prototype supercar 😍

[@Dejan_23Unlimited]

F-Type it is 🙏

[@Zandoerlenaar]

Coupes dont sell. ya cant live off that, only lose money

[@zGJungle]

F-type is the best looking Jag of all time for me. E -Type is quite over rated to me, I can't say it''s ugly, but I think it badly proportioned, bonnet looks stupidly long to me.

[@Dejan_23Unlimited]

@ We are lucky with F-Type :)

[@Andrew-q2c6d]

It never sold many though. Pointless

[@LivingLifeSlower]

Great to have more Chris again!

[@kevinlucas8437]

I used to love the Jaguar f type !!! And remember when it stood for bold and luxury. They need a miracle at this point !!!

[@AlOudball]

Hope there is another podcast worthy emergency on the horizon 👍🏻

[@wwilll]

Your Version of top Gear wasnt Shit, you were actually the best Part of it, dont listen to the Nay sayers.

[@sabre22b]

By a long, long way. Inciteful journalist and fairly handy driver. Makes Jeremy look childish, cringe worthy and ignorant.

[@timetherington-judge8682]

Jaguar have created some genuine excitement and not only got EVERY motoring journalist talking about them, it's gone far, far beyond and has got the mainstream media talking about a car launch. It's a fresh of breath air in a tepid stench of the endless conveyer belt of increasingly ludicrous and unaffordable super cars with so much power they're almost unusable on a public road, 90% of which will end up in a garage in Dubai.

[@Dekartz]

Except everyone is talking about how shit it is. And everyone talking about how bland and shit it is isn't going to sell a car. All press isn't good press if it's not moving product

[@lesfernandez888]

It is a concept car. Put it through production and it will not look like this. No concept car ever comes out looking like they did.

[@patrickmonkman8151]

The Range Rover evoque concept by the same designer does look similar though

[@1maico1]

The original Audi TT concept was close to the production model

[@TC-lk2ev]

Exactly. 99% of the time real cars don’t look like concepts and also, they’re specifically saying it’s an indicator of their design direction. I think this whole rebrand is an absolute shitshow but man people don’t know what they’re talking about

[@TobinTwinsHockey]

Jag themselves said it would be remarkably similar.

[@rnburley]

No one is really upset about the car.

[@kornonacob]

Type LGBT jaguar

[@ilikeheadcrabs]

Love the emergency pods!!!

[@falcongamer58]

They should've gone with the Jaguar Vision GT

[@ysmf888]

Thanks for the invite, great chitty chatter!

[@toggtlas7099]

I think the problem is that UK car enthusiasts doesn't realize how little relevance the brand has outside of their very very very small inner circle. "You can't delete the brands history". No one cares besides enthusiast. Or not even that. A small sub-genger of car enthusiasts cares. And you weren't buying their cars anyway so you're not the target audience at this point. As you stated the brand hasn't made a profit in many decades now and it's not "excellent engineering" or "brand legacy" that's going to bring it back.

[@skatinrocker]

Hit the nail

[@BRAINFxck10]

Saying they haven't made a profit in many decades and nobody buys their cars is grossly false, Jag was hot between 2015-2019 with record sale numbers between 2017-2019 then the pandemic happened and they slowly started rebranding themselves during that time like the horrible faclift of the F-Type and quality control went down and they haven't recovered since

[@patrickmonkman8151]

100% this. TVR is dead, Triumph motor company is dead, a whole host of British car brands have been dead for decades. Jaguar have no god given right to exist or be successful, like every other company they must fight for that privilege which is what they’re now doing. Also not sure Chris Cooper on the top left mocking Gerry Mcgoverns voice is a good look either

[@bobdobbs6969]

That's stupid. What's the point of rebranding Jaguar? Just sell the cars under a new name if you are going to completely change the character of the vehicles. Or do something intelligent and call the new ones 'Jags' and the old designs 'Jaguars'

[@saladface8968]

Cant be more accurate. Moreover people nowadays want a shouty car (designwise that is). Look at bmw; by making cars like the m3 and ix that are designwise far inferior to previous models, they still sell boatloads of those. On very rare occasions, car enthusiasts make a profitable car brand. At the end of the day if they are able to invest the required time and money on the brand and try to make it a superior tesla in every single metric, I am pretty certain people would buy them.

[@Andy_T79]

For me, it looks like a youtuber has bought a Rolls Royce Spectre and made a chopped / stretched hotrod version for SEMA.

[@gene-van]

In many European countries (including, I beleive, the UK as well), the symbol "00" on the door stands for the toilet. The new Jag's contraption resembling a toddler's cartoon of a car is aptly named 00 -- very tellingly, and very fittingly. RIP the great British brand.

[@AntFlack]

There's nothing wrong with the brand, or the cars in design or concept. The F Type is a gorgeous little sports/tourer in the classic British style. The I Pace is the best looking SUV. The Project 8 is just a stunning piece of engineering kit. Part of their problem is it isn't cool to be British at the moment, we've been told we're all horrible for so long that anything British feels a bit dirty, so that hasn't helped. But the biggest issue is they didn't finish the damn cars properly: they're plagued with reliability problems on the electrical side and that's hurt them for a few decades. In the days of the xjs, it was characterful to be a bit unreliable. These days though, no one wants to show off in anything that is likely to die at the side of the road every time they go to the gym. BMW's are amazing cars but no one would buy them if they randomly locked their owners in. If they'd just fixed that and the marketing, the sales would've come but when you let a brand's reputation slip, it's very very hard to get it back. The rest of it is solid.

[@StellarGale]

The thing is nobody cares about Jaguar even if the cars are good. And their history and heritage just don't work towards selling the cars they will make in the future. It's just sad that they went from a brand nobody cared about to the brand that nobody likes

[@martingreenaway8748]

The styling is "William Towns does Art Deco" and im really not sure theres *ANY* market for it

[@justincoleman4133]

I think this is jaGuar becoming a part of the Range Rover product line. Ostentatious luxury, priced for the few admired by many is the pitch.

[@VelkePivo]

Except almost everyone thinks it’s a sad joke

[@technom3598]

It has always been that

[@weaksignal8009]

That's right jaGuar

[@katisop5991]

agreed, the design language is converging. if you black out the type-00 top half with wrap, it makes a great pair next to a good RR. whilst still looking the most like the original E-Type which even has that fender luggage pocket with branding.

[@RichardMorrow-t8c]

Loving this. For what's it worth, I am loving all of the fuss about the Jaguar story. It's gripping, even if you love it or hate it.

[@Barbarian75]

Brilliant discussion.

[@Ibiza210]

A few points of observation on this. 1. Most of the people, me included, are not the target market for this new product. The are aiming for 80% new customers. 2. If we, the complainers, actually bought Jaguars when they were available they wouldn't have had to try for a new demographic. We all claim to love Jaguar, but we very rarely turned that love in to a purchase. 3. The price point - £120k, is a bit irrelevant when most people are only interested in how much it will cost them a month on a 3 year lease. 4. The price point - it's about a 3rd of the cost of a Rolls Royce Spectre - the only other curret car that's marketed as an electric ultra luxury GT. 5. The side profile is absolutely stunning. The front and rear need some redesign. They are a bit of a featureless bulbous slabs.

[@pistonburner6448]

Hello there, JaGuar (with an F) astroturfer! I hope you're dusting off your CV...

[@starfox_wr-45e93]

Agreed. I'm still yet to buy and XK8/XKR-S or Project 8.. and I've been a Jag fan since before they ALL launched, so no wonder they've given me the middle finger with this "rebrand". I would too 😂 I love the side profile of this concept and would buy one (in theory), but I'm also trying to ride out the I.C.E wave for as long as the 'powers that be' let me, so fully deserve any other future fingers they aim in my direction too lol

[@TheJoeT81]

Well said!

[@pistonburner6448]

@@TheJoeT81No, not well said. But unfortunately it's impossible to have conversations or debates on this platform because they censor everything. They won't allow well-founded counter-argumentation, they delete it.

[@asdasda2137]

How much is an aston martin?

[@Valt3ralves]

Love these emergency episodes ❤

[@eurospec]

"It's rather rude to delete the history" is pretty intense in British

[@SpencerF6]

These emergency podcasts are proof that Jaguar is doing the right thing.🤣🤣🤣 Richard Porter shares my views on Jaguar.

[@myvishan]

I love the Emergency podcasts 😅 thx gang

[@StreetDocs]

Agree about the bonnet situation. EVs can now be shaped anyway you like, but they tend to look like cars because that’s what people expect cars to look like. Although the long bonnet could be used for extensive luggage storage. And where are the designers, how come the head of design has not been interviewed during the debut?

[@ozzycool1000]

Great little pod

[@Boo-fn1sj]

Whisper it quietly: looks better than the entire BMW line-up 🤐

[@Carphonicsuk]

Hahaha 😂

[@DjNikGnashers]

I'll agree the BMW SUV line up is abhorrent. There are plenty of fantastic BMW of this era though, the M2, M5, etc ...

[@AR-zr1om]

I hate the jaGuar logo but that prototype looks fantastic, in matte black this’ll be badass! I’d definitely buy one if I had the budget (I’m 31 if anyone’s wondering)

[@RussH-xk7zp]

There isn't a single EV that does anything for me. Jag going all EV is a Gerald Ratner moment.

[@txDDS]

Slap in a V12 and paint it British motor Green and I'm all in, this is trash as a EV.

[@Killswitch85]

There are maybe 3 that I'd be happy to buy cupra born, ionic 5 N. Oh and taycan

[@HendrickT-bi4iw]

But tbf it's not like car manufacturers have much choice. It's either jump to electric or keep building ICE's until 2030 and hope either the government step in and say don't worry or end up paying potentially billions

[@q3znw6j88aywnwy]

I only like the Taycan Cross and F56

[@mro9466]

Model 3 is OK, but that stupid interior with a massive screen 💀

[@mattdedasc]

The best car podcast

[@ia6718]

Time for Chris Harris to make lots of old JAAG videos

[@ia6718]

Back end looks like a Bose wave cd player

[@andrewthornton2562]

I don't feel the history has been deleted. I do like the concept.

[@matthewlange8616]

Hearing Chris Harris is buying a manual XJS equals hit the like button

[@MaticT]

What are they mean to do? Be like Alfa Romeo death by a thousand cuts? All 3 "volume" SUVs are shit, Giulia is outdated and costs as much as a Mercedes, but is VW build quality. On paper Alfa has done everything we would think would save them.

[@the-boring-car-guy]

13:00 I feel as though the success of the F-Type proves that they didn't need a rebrand so much as they needed a good, desirable, flagship product that defines Jaguar down to a tee. Given how close they were to success, I feel a full rebrand was a massive overcorrection

[@neilneil9089]

They should have built the CX75 with updated styling and a hybrid drive train for 100k pounds

[@alan_davis]

75k cars worldwide in a decade is not "a success". Porsche make nearly that many 911s in one year.

[@the-boring-car-guy]

@@neilneil9089 you know what, that actually not a half bad idea.

[@paulmullan3244]

Look at the profile of the outgoing XJ and the prototype

[@benbradbury3665]

Love the emergency 🚨 response. Jag died when Ian Callum was fired people will buy it just because they can afford it… just look at the Cullen and the BMW IX to name a few vulgar examples

[@allenaugustinjohn1070]

Ian Callum was not fired, He was retired from his position as a director of design at Jaguar.. I love his (Ian Callum) direction in Jaguar.. Really really I missed his presence in Jaguar

[@johngarnham5772]

Great video guys. Thank you. Why didn't Jaguar speak to you all first before all this devastation.

[@AlOudball]

Type C racer, XK-120, Mk-1 sedan, Mk-7 saloon: same fabulous engine (and drive train) in FOUR guises!! Whenever Jaguar deviates from this paradigm it’s a rude beast slouching out of Coventry…

[@richardmichael9538]

To Chris’ suggestion, I would like to buy myself my favourite Jaguar - one I can actually afford - a 1988 XJ6 Sovereign.

[@pauljacobs247]

Hope the rego on your manual 3.6 isn’t D45 HFB. Came fitted with a Webasto sun roof with an unfixable whistle😁. Black electrical tape was my best friend. Great car when I had mine over 30 years ago. Have fun.

[@vokstar]

I'm quite liking it, at first I didn't really but it's really growing on me. What you also have to remember is that it is two years away from the first of these models and that will be a 4 door, might be another 12 months till the 2 door arrives. Richard Porter photoshopped a black version.. if that isn't every baddies wet dream car then I don't know what is.

[@higurro]

The thing is, they're not really deleting it. They're pretending it's not there, but it all still is. The E-Types and XK120s won't stop turning up to shows; the XJ220 won't stop gracing bedroom walls. I have a feeling that if we fast forward ten years, if Jaguar is still around, it'll be like this never happened. The vid will be that weird thing that happened in 2024, the Type 00 will be as largely forgotten as the Buick Wildcat or the Cadillac Escala, and there might even have been a few tweaks made to the branding to bring it more in line with the legacy. Personally, I think a big saloon is fine, but it needs a very trick suspension system. They should design something crazy that has a huge ride height adjustment that makes the thing transformable at the touch of a button from bagged-level slammed to Sterrato-level jacked up.

[@boilerbonz]

I think you're all spot on in thinking that a lot of this "reimagine" business is Gerry McGovern playing the snooty "artist" while sticking Ian Callum with Jag's past failures.

[@alexlosy5]

It reminds me of Lurch from the Adams Family. I can’t tell you why. It just does.

[@edmontontangobar4991]

All of this, the logo, the graphics, the car are utterly devoid of soul. There's nothing of the human hand and heart in it. Great English car designs have tension, emotion, humour and even sentimentality. It looks like Jaguar created the lot over the weekend with ChatGPT.

[@edmurth]

I do like an emergency chat 😂

[@AccentShmaccent]

These guys are great!!

[@ryanbuckmaster298]

Great points. Great podcast

[@johntease6782]

Jag has been dining out on the E Type for 50 years.

[@mickcoles]

Lady Penelope was on the Design Board for sure...........

[@quacker998]

If LP had been on the design board the car would have been kick ass thunderbirds are go!

[@LethalJizzle]

That concept isn't like the Audi TT where they could just put it into production. I struggle to actually envision what the final product is going to look like. I'll reserve judgement on it until then. If it actually looks like the concept at least I'll respect them for having the balls to do that.

[@markaldridge2531]

This car is like a designers wet dream, but serves no practical purpose. The huge flat front challenges Land Rover for aerodynamics (of a house brick), the interior looks compact (from Harry Metcalfe's video earlier today) and it look massive and squat at the same time - Judge Dredd comes to mind. So this is a car for a rich boy with one mate or partner, who lives in a city with wide roads and open spaces so, as Chris Harris said "you can see things coming from miles when turning out of a side road"! And boys, you can't put anything on to the back seat or the boot, as there don't appear to be any - so Neil and Chris C, no worries about messing up the interior.

[@Kosciejas]

Besides everything else, imagine how the traditional attacking jaguar ornament would look on that hood.

[@MrBristolian_]

Looks like an art deco RR Spectre

[@Jason-mk3nn]

Crazy hypothetical question... Is there room today for a new era of coachbuilders? Not full automotive manufacturers, but coachbuilders? Would Jaguar be better served as a modern coachbuilder that used other manufacturers for the powertrain? Because, the Jaguar look has always been strong. It has been the mechanical side that always trips them up when it comes to mass production. If they just focussed on coachbuilding and leaving the mass produced bits to others, much like an F1 team can get parts from another, could there be a way to having design and profitability, too?

[@The_Jas_Singh]

Unless Jaguar used their new advert for sheer publicity and now launch a petrol-only or hybrid, practical car, then this whole debacle is the death knell for the Company. Unbelievable how the TATA board allowed the Jaguar MD, Raw Dong Lover, to destroy the brand

[@andynater1885]

I reckon the production version will be a stunner and quite a bit smaller than the concept pictures. They surely aren't silly enough to offer a massive, heavy EV that might sell 3 examples.

[@katisop5991]

Type 00 is literally a reimagined E-Type, idk about the all the noise of Jaguar throwing their heritage away.

[@tangocoyote2643]

But that’s all they want to keep not the xj220 not the ftype.

[@albruce10]

It's getting dissed in the car forums but ask the designers/product designers... If it does come out in that form, they will never keep up with orders.

[@AmitKumar-mr6gi]

Jaguar new tagline: Go with a bang (from this world)

[@badrolkane]

It’s a copy paste of a 2024 Cadillac Celestic

[@badrolkane]

It looks like they designed both cars in AI. Because they are the same car and same philosophy. And neither of them will sell. Cadillac and jaguar are very much in the same situation. People buy the Escalade and the Range Rover. But no one buys the saloons any volume . Project 8 and CTSV blackwing are also the same car. Very good for enthusiasts. But no mainstream Appel. And even though both brands have premium luxury historic identity. They will be ultra luxury brands like RR or Bentley. And I have owned both brands Escalade ext and XKR

[@joewicker8599]

I watched Harry's video as well. Per my last post, I want Jaguar to succeed and can only imagine how important is is to a Brit. The concept screams 90's Chrysler concept and for so many reasons...yikes. Genuine fear and anger here. I started thinking about how and why Jaguar is at this compromised position and its so many many things large and small. I wanted buy an F type as it is still one of the most beautiful cars normal people can lust after and actually buy, but the sedans were about 70 percent of true potential. When I think of Jaguar, many great qualities come to mind and beauty is one to be sure. The sedans that graced our shores were lacking. Not ugly, but again, a short putt missed. The concept matches the video introduction and if it was one's intention to destroy then well done.

[@craigdaly3017]

In an emergency Manish has time to setup spotlight backlighting😅, all about the fine details!!

[@prakashnarismulu3332]

Yes and at his place of work too ? Is he a surgeon 🧑‍⚕️