New Lincoln Continental Car Unveiled to Revive Brand

March 30 -- Mark Fields, chief executive officer of Ford Motor Co., talks about the Lincoln Contintental Concept, the direction of the Lincoln brand and the impact of the U.S. dollar's strength on sales and profit. Fields speaks with Matt Miller and Carol Massar on Bloomberg Television's "Market Makers."
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[@skylinetrans]

This guy is good at avoiding answers that people really want. I pray this will be a rwd drive v8 or v6 with supercharger or turbo. I really don't car for these new eco engines in fords. Also would be awesome if suicide doors is an optional add on.

[@wilhelmheinzerling5341]

He's a politician for Ford what'd you expect

[@rawdog001]

Will Rogers This clown doesn't know a damn thing about cars, that's the problem with car companies these days, just babbling marketing hacks. They saw that rebadging fwd suv's as Lincolns didn't work, now their bringing back the Continental badge. It had better be RWD and offer a V8 option or they can forget it!

[@ziofrost28]

Its gonna have a twin turbo 3.0 liter Lincoln exclusive ecoboost v6

[@Agent77X]

Abdul Nur, I think it going be FWD biase AWD like the Audi A8!

[@JohnnyAmerique]

The Continental will almost certainly be powered by a 3.0L twin-turbo V6, with 400 bhp or so going to all four wheels. That's more than adequate to accelerate a full-size luxury car to 60 in less than 5 seconds. The people who buy $60-$120k luxury sedans don't care about cylinder configuration, and they aren't buying the vehicle for racing. The consumers this car is aimed at are interested in creature comforts, premium quality materials, safety, and overall refinement.

[@miaflyer2376]

Ford CEO Mark Fields is a smooth talker with a soft voice that is soothing to small children.

[@oracleofottawa]

Now that is a car!! Ford has hit it out of the park, and I predict they will sell insanely well... I would rather have the Lincoln then the Benz S class any day...Drop in the biggest V8 or V10 and send out the power by an old fashioned rear wheel drive. Market it as the best of the old and the new...

[@claypoole702]

Very nice looking car. Im excited.

[@SpiderCollector000]

@ Deb B I had several Tbirds and a Mark VIII as well. Its a shame that many people dont know about the Mark, and the fact that the Cobra Mustang used that motor. In fact the new Coyote is based off of it. I put 300k on my Mark and got rid of it recently because it just needed too much stuff, and I dont have the time anymore. I ended up with a Lexus SC430 hard top, but still miss my Mark, and despite the Lexus having a faster 0-60, my Mark VIII felt like it could run circles around my new car - it was one of the best cars I had despite the common annoying issues. If you stayed on top of these issues and fix them correctly, you usually wont see the same thing break again, with the exception of the air shocks, bushings, and remaining suspension components if you are keeping the car for another 10-12 years after changing them. They made a Mark IX concept based on the retro Tbird, but they really screwed up with the retro bird, with many things. It was a cool car, but just not refined, especially for a $50-$55k car. I think they are working on a new Mark, and are waiting until after the new Continental is out, to really push the new Mark along.

DAMN!! I want one even if has ONE wheel drive!!

[@TonyTube407]

Great looking concept car. It will be interesting to see what the finished product looks like.

[@chuckiedimes1466]

Owned an '86 Mk VII, best car I ever had. Looking forward to this new one. If I can fit in it, without bending like Nadia Comaneci, I'll write a check and drive it home.

[@jimjardine4705]

Here in Australia, we like rear drive cars. We loved our Ford Fairlane and LTD's, so please keep this in mind for us.!

[@jrunemova23]

Mark Fields says that consumers don't really care about power train options and that sir is a LIE! This car as a FWD will disappoint more than they think. It has to be RWD or AWD period!

[@goatmudiay7021]

you got that right ...

[@vinelord5589]

+J ROD23 It's AWD, read the website

[@Fermion911]

+Vine Lord AWD only with the most powerful engine. For less powerful it's either FWD or AWD. So, if you don't need AWD (like me), you simply have no choice. FWD is cheap crap. I will never buy Lincoln with FWD.

[@Fermion911]

It's simply based on CD4 platform which is used for Mondeo/Fusion. And also, they don't offer V8 in this so-called flahship, which is another fail.

[@goatmudiay7021]

+Helmut Green but it will sell look at the looks of it

[@nastynorm13]

I drove a 1998 Town car,i loved it.Plenty of power and a great ride.

[@billjohnston3359]

The LINCOLN CONTINENTAL 2017 is the Bomb! Can't wait to see and sit in one God Willing!

[@jmc32007]

This vehicle is meant more for China also You can say "coach doors" instead of suicide doors.

[@chltmdwp]

I could listen to this guy talk whatever all day

[@StephenB58]

Once again, here you have a manufacturer who doesn't give a shit about what their customers want. I'm 64 years old. I have a 2011 Crown Victoria. I hope I can keep it till I die. It is rear-wheel drive. I don't want anything with front-wheel drive and a side-winder motor.

[@TheMrmmkkpro]

I have a 99 town car and I live it , I'm getting 29 mpg on interstate , it's super dependable , I've added a/v player along with more power ports , it's like driving your leather couch down the road , not a sports car , but it does what it was designed to do very well , go Lincoln .😂

[@DarilVanHorn]

How in the hell does a MKs weights as much as a Town Car and gets worst fuel mileage? I don't see the improvement on the newer car. Considering that the last generation Town car was about 30 year old technology.

[@leepakim]

very good looking Ford CEO. Could be an actor.

[@walmartpimp2]

He's got the Jew part down.

[@stevenrivers2541]

why is it not for American market.. and Why not RWD..... WHY NOT ??????

[@GilesMartinMagnatum]

They don't have a rwd platform except for the Mustang - this is a longer Mondeo. Ford's just stopped production of the Falcon, which would've done nicely. As it is, this goes against the six cylinder E and S Class Mercedes and 7 Series BMW and it's going to bite the dust when people want *handling or *eight cylinders. Goodnight, Lincoln. I'll keep the Mulsanne the studio gave me.

[@usernameuser5573]

Comment section idiots: This isn't a BMW and you probably won't be able to afford one anyway. The reason he never mentioned 0-60 once wasn't because he doesn't know what it is, it's because that's not and really has never been the focus of Lincoln as a brand. It's supposed to be a sedated riding, or possibly _driving_ experience. To take you from A to B in the most comfort, rather than the most speed. To be the ultimate in _effortless movement_ . There was a time when speed and agility were second to refinement and driving comfort. If you want speed and nothing more, buy an Acura.

[@charlesmitchell3054]

+UsernameUser Hello, would you pay probably $45-$50K for a V6 FWD bentley clone? I have it on good authority that this car is going to be V6 FWD. Personally, I'd rather have the V12 Bentley. Have a nice day.

[@usernameuser5573]

Charles Mitchell​​​​ Yeah, except this will cost half to a quarter as much as a Bentley, if not less. If you own a Continental, you own more than one car. This car doesn't need to be fast because you've already got another car designated for that purpose. And why should I care that it's a FWD V6? Why does everything need to be fast these days? Not everything is designed for the track. "I'd rather have a Bentley" I'd rather have a blowjob from Jesus Christ, but that's not going to happen. That's like saying "Why buy a Ford Fiesta when you can buy a Koenigsegg CCX?" Absolutely retarded argument there. This car is designed for the pleasure and ease of driving in a relaxed manner, not burning rubber like a hoon. And it's not a _Bentley Clone_

[@charlesmitchell3054]

+UsernameUser Hello again, I'll stick with my 1998 Mark VIII and I'll wave as I pass, probably getting close to the same MPG. :-)

[@dalelardie6742]

+Charles Mitchell I had had numerous Lincolns in my 45 years of driving, and welcome this one too,,, whether its 80K, 90K, or whatever. Those that WANT and can afford this vehicle could equally afford a Z06, for another reason, a Shelby Mustang at 83K, also for another reason, and wouldn't dare drive either during a bad winter. This vehicle is for a specific consumer that wants the ride characteristics and rewards himself/herself with the choice of driving it for their reasons, without resorting to driving the foreign luxury competitor cars, at quite a premium in price. Just my thoughts, thanks .... and my 98 Mark VIII collectors edition is still in my garage for THAT car's nuances and pleasure of driving for that time. :)

[@usernameuser5573]

Charles Mitchell Because clearly MPG is the priority in a car like this... Idiot.

[@wsharp2005]

Just so one can tell it is a Lincoln coming down the road instead of the popular generic look.

[@saddist1Gtown]

Most of the commenters below are just babbling about nothing, the car is shown as a concept they would not give away anything about it until it is ready for the Market, it is all about creating a buzz and also feedback from the motoring press, also in the US market it is a direct competitor to Cadillac and it isn't a coincidence that it was released to coincide with the new Caddy, it has stolen GMs thunder again! Mustang, GT, and now Lincoln! Ford is on a roll while at GM heads would roll! The best looking car out of the US for years well done FORD!!

[@dEtHpWnR]

+saddist1Gtown yeah I think this concept is slick and if I had the money it would be on my list of cars to check out. I think the chrome is a bit excessive, and I don't really care about the back seat so I wouldn't want to waste money on all those amenities back there. I think it looks a lot like the Jag XJ, which isn't bad, but I'd probably prefer the XJ. Still, a much better look than some of Lincoln's current models IMO. Some of them are just plain ugly and Lincoln is in need of a revival. This be huge for them as long as the reliability is good.

[@MrMoneybag1988]

I gotta 1998 lincoln continental, I need to get this 2015 continental and the 1965 continental. super nice cars

[@bobby33x97]

Ford really missed it by not incorporating the "center-opening" doors - a signature aspect of the Continental. Come on Ford! Grow a set!

[@joetraveler1]

All of you crying that it is not a BMW 7 series or big Benz. I bet almost none of you could afford to put one in your garage. So, what is your point? This is a beautiful car with it's own style. I'll bet it will be a real nice ride.

[@bohemialite6371]

bring back the real sharp lines on Lincoln please

[@sylviofleurant2053]

so amazing

[@josephdan2850]

I think Lincoln should use 1940 continental front end and back end and make it modern looking. New continental should be RWD, v8 engine, suicide doors, have one lever, and column shiftier.

[@azmike9842]

By avoiding to answer if it will be RWD with suicide doors, he was saying no.The car will be a large Taurus and won't be able to compete with Mercedes or BMW 7 series. Ford needs to take some styling risks and design a car that people will stop and look when they see one on the street. A four door convertible would be nice also.

[@joetraveler1]

AZMIKE What are you talking about? This car is much prettier than the MB or BMW.

[@Cruor34]

"people don't care what drive type their car is" wtf? Its rear wheel drive, AWD, or walk, front wheel drive isn't an option to me. Also, power matters a lot. My XJR is good looking, comfortable, big and most importantly, fast. I like that my car can pass the slow poke in the fast lane effortlessly, beat the Mustang at the green light, and still have luxury features.

[@Fermion911]

Exactly! It should be RWD based, not cheap FWD rubbish. And it doesn't even come with V8. Btw, I own a Jaguar too ;)

[@tavgahawrame4471]

lincoln have impresive design

[@Sam626123]

The whole face gives me that Jaguar vibe feeling 👀

[@bruceburns1672]

This is the dude that was responsible for the final design which is a style tragedy , this concept is gorgeous , the production version will fail , boringly plain .

[@geneva1999]

Awesome, I also hope Cadillac comes out with a big luxury again also.

[@davemiller2972]

+geneva1999 They will now!

[@jjdurrenber]

They did...last year. The 2016 Cadillac CT6 is large, full-size, rear-wheel drive....and it's more powerful than the new Continental.

[@teop7887]

Too Audi'sh.... I wish they would stick with their current design cues, I love the MKZ. Beautiful car, just wish it was more Lincoln...

[@wheeljack1227]

Thats what they said the MKZ was supposed to do a couple years ago. "Revice the brand".

[@ssk3204]

This guy sounds more like a politician than a car guy... and from certain angle it reminisces of the Ford Taurus- a FWD Car. To really compete they have to go RWD with the option of AWD and 400+ HP. Ford is on a roll with their product lines (the up coming Focus RS, Mustang GT350 Cobra, and F150 Raptors feels young and relevant but all the Lincoln line up are hopped up FWD Fords (not good looking) that aims toward the baby boomers market. If they continue this route with face lifting their FWDs maybe in a few years they can become like ACURA ..

[@JohnnyAmerique]

The Taurus SHO has AWD, and is a quite competent premium sport sedan in its own right. You can bet that the lowest-priced Continental will be at least 50% more expensive than the most well-equipped SHO; with that in mind, AWD and a potent twin turbo V6 are both almost certain to be standard equipment. As the GT (a $250k hypercar - powered by a tuned 3.5L Ecoboost V6) shows, Ford is in the process of phasing out V8 engines altogether. The Mustang will likely be the last holdout, but even it too will eventually succumb to the intrinsic advantages of AWD, smaller displacement, fewer cylinders, and forced induction.

[@Fermion911]

+Tyler Brown AWD has some disadvantages as well. And if you live in some area without snow, like me, you don't need it (and don't wanna pay for it) at all.

[@Ford_Raptor_R_720hp_V8]

Helmut Green *Ford has a very advanced AWD system called Torque Vectoring AWD.*

[@Fermion911]

Escape for Mankind I know. It still has some disadvantages. First, about a hundred kilograms more. Second, more drivetrain loss (less power from engine delivered to wheels). Third, more parts that can break. Four, slightly higher fuel consumption (however this is not much an issue). Five, homokinetic joints on front axle, which means larger turning circle radius compared to RWD. If you don't live in area with much snow, or you don't drive on some muddy roads, you really don't need AWD. I simply don't want my front wheels being driven. RWD is the purest driving experience.

[@diggndemgutts247]

ill take mine alpine white with white interior and black trim and chrome and ivory accents

[@hgoodman9]

Oddly enough, I heard this is based on the Fusion Platform, and that it will be AWD. The front wheels are way too close to the driver for it to be RWD. I think Lincoln isn't taking into account that consumers want vehicles with certain pedigrees and a full size lurxury sedan based on sub 30k family sedan won't cut it.

[@CenturianCornelious]

So no fins?

[@kinofreakmaniak]

3:57 the info system is ugly !

[@MrSirford1]

I'm going to give ford some advice for free, and I have a lot. that awd drive definitely matters. this comes from 5 years valet servicing at the busiest valet in the country. time and time again I hear from luxury brand such as everyone else that awd makes them feel safer in the winter. especially in Michigan. trust me I know the difference in the ride as well. it hugs the curb versus the rear wheels pushing the front blindly around the corner. more advice if needed. hint Lincoln mkt.

[@fathertime1331]

Good call, bring up Dallas. Sir you are next month's cover for UnPC Magazine.

[@onlyweknow2]

On a lot of levels Americans wont be having a lot to do with this car, Driving or building. It's time to make America great again!

[@richmattera2059]

RWD please

[@artnathaniel4575]

The revival of the Lincoln Continental should be like the old epitome of luxury cars as it was back in the days, and uncomparable towards any other competition in a luxury level! Lincoln being an American luxury should not even be compared to a Honda or Toyota for the sake of luxury & class! The brand should have no competition and no luxury vehicle besides cadillac, bentley or rolls royce that can be compared to it's legacy!! And if Ford/Lincoln has any integrity these days, that they would stop bending over for China and charge the Middle East, European or Asian the highest price possible for American Luxury or sport brand vehicles! ..

[@supercrossjunkie9237]

Abdul rwd how about awd 21st century style. If Lincoln can step the game up its a win win for the USA auto industry

[@Fermion911]

Many people don't need AWD at all (including me), but they also don't wan't cheap FWD toy.

[@supercrossjunkie9237]

Helmut Green Contrary mary

[@GregLuft-ent]

I think that since it's a large luxury vehicle it should have a bench seat in the back.

[@Resistance119]

Greg Luft moron.... didnt listen to anything said in the video!

[@StephenB58]

If it doesn't have rear-wheel drive, I don't want it.

[@flyingphoenix113]

it doesn't. I can hardly believe it, but Ford skipped on the DRIVETRAIN of all things! Even Genesis (Hyundai/Kia) is getting it right with an 8+ speed transmission, RWD, and a Naturally Aspirated V8.

[@PeterGregg]

This president of Ford doesn't know his stuff. What Lincoln doesn't get - and this board of directors doesn't get - is to make a car that gives you choices that other cars do NOT have. Center opening doors is the elephant in the room. Why can't it have it? Give us the reason. How about extreme ride control - push a button and get the softest silent cushiony ride ever, or press SPORT and get a harder BMW style ride all in one car. Get it? Give a compelling reason to buy. Get to work, I have stock. Design is nice. Looks like a modernized Bentley. Nice job. But there are no things you can't get everywhere else. And seriously - mention of President Kennedy, you DON'T bring up the assassination!!!! Jack's personal car was a Lincoln Continental (not counting the presidential limo's). So was Sinatra's.

[@califdad4]

and he doesns't seem to know they did those doors for 8 years in the 1960's. Lincoln did this in 1961 as they made the car smaller and it was the only way to easily get into the back seat

[@tedcoffman3653]

My Grandmother Zella, had a Loncoln built for her in 1961. Because of her ownership I followed Lincoln, and learned the reason for the doors was not design but only because of weight. Platform could not take center pillar. Ted, Richardson, TX And her name Zella, was engraved in gold on the dash.

[@califdad4]

very lucky woman your Grandmother was

[@servicarrider]

Fire Mark Fields. Do it now!

[@sctslincoln]

I wonder where they plan on building this great "American" car?

[@bisket86]

3.0 eco boost over 400 hp I believe

[@Fermion911]

Nothing special nowadays. The new Alfa Romeo makes over 500 hp from 2.9-litre V6. Nevertheless, Lincoln should also be offered with V8 engine.

[@dramh93]

الله يرزقنا👆

[@josephsolis3018]

Excuse me sir, is that the newest Hyundai? ALL THESE CARS LOOK ALIKE!!!!!!!!!!!!!!! Bring back fins and chrome and 2 tone paint and real power! I dont need aerodynamics if I am stuck in traffic at 7 mph. If my car could fly, I would fly it out of traffic!!!!!!!!!!!

[@califdad4]

I don't think Mark Fields knows they made that Suicide doors from 61 to 69, That is more than a couple years in the early 60's

[@octavioocampo3230]

Rear wheel drive and center-opening doors. What's the problem? My wants and needs are center-opening doors and rear-wheel drive. The "dude" said it's all about my wants, right? He lies.

[@TAMBOREBRIO]

Blend of Audi A8 and Bentley Flying Spur

[@dasteufelhund]

That god damn so called "design cue" from Jaguar.

[@richardcrooks891]

Does anyone think this will ever be a real LINCOLN this car will never say that you have arrived as LINCOLN OF THE PAST.

[@ralphjones6509]

I love ford my family that's all we buy but with this video I am getting the impression that it's not for the USA any more

[@joecro8463]

Nice car, but bring back the suicide doors!

[@mrberry7950]

What happened to Jeffrey Gundlach's hair?

[@fade7755]

+Mr Berry Bro the Donald Trump hair is such a distraction!

[@09turbodiesel]

People that are spending this kind of money, want the best. They do not want junk, they want to be #1. We all have heard of keeping up with the Jone's. You cannot put a car up against a Bentley, 550 Mercedes Benz. Theses cars have 500 to 800 horse power. When you are in one either driving or passenger you want people to look at you. This is what they want. If you want to act like your something and not buy a Kai, or a Hyundai. They also make a POS, and that is what you get. I really hope Ford, Lincoln listen and go all out take the 6.2 or 5.0 and put twin turbos, add the suicide doors, build it to the extreme.

[@MrAlimanutd]

"when you look at the..."

[@cawbrown]

Not a car guy. So sad

[@Fermion911]

obviously :/

[@tjhaywood100]

Well, Ford/Lincoln has dropped the ball once again. Instead of making the return of the vaunted "Continental" name something unique and spectacular, they simply stretched a plebian Fusion CD4 FWD platform and wrapped it in overly generic-looking bodywork. Too much of the body design was borrowed from other marques. The grille is Jaguar. The headlights are Acura. The tail end treatment is Audi. And the profile is decidedly Bentley-esque. The most disappointing feature of all, however, is the drivetrain. Instead of a proper RWD/longitudinal engine layout, Ford chose to use a cheaper, less sophisticated FWD layout with a sideways engine. This, sadly, gives the car the unmistakable proportions of an entry-level or below FWD car. The dash-to-axle ratio is painfully short and the front overhang is dismally long compared to other cars in its price range with proper RWD platforms. This is going to be the downfall of Lincoln. FWD does not belong in the premium luxury segment. That's exactly why Cadillac, Mercedes, BMW, Jaguar, Lexus, Infiniti, Audi, hell...even Hyundai and Kia all offer RWD/Rear-Biased AWD and longitudinal engine layouts with V-8 engine options in their premium-priced luxury cars. Lincoln, at this point, can't compete with any of them with what they offer now. It's sad.

[@leafyisthere_8380]

Chris Haywood Argee 100%

[@GilesMartinMagnatum]

Just so, but it's a Mondeo.

[@d.e.b.b5788]

Errors on the car already. You can't see the bottom of the instrument panel as the steering wheel obstructs it. The nice chrome console will reflect light into the windshield and into the drivers and passenger's eyes. And the front is once again, ugly. Try something along the lines of the cordoba, with the thin vertical close finned grill raking backwards at the top, hidden door headlights, and thin vertical marker/directional lights at the front of the fenders, also raking backwards. Think: the 1969 mark 3 just more oh, aerodynamic. After all, that was one of the best looking Lincolns ever made. Oh yeah, BTW I drive a Mark VIII. The last of the hot rod, luxury Lincolns. And if you want to plant your name on something, the Lincoln moniker would be a good one. MARK. Get it? Make it your pet project. And make it something to be proud YOUR NAME is on. The Mark 8 was close. Make the Mark 9 the fastest Lincoln ever, just use all that technical know how to make it be able to switch from the great air ride, to sports car handling. Oh yeah, and THOSE WHEELS ARE UGLY AS SIN. They look like pinwheels. You're not seriously considering spinning rims, are you? Because that's what they look like.

[@lotterynj]

Yet it won best design at the show,Best car, took all the wind out of Cadillac's CT6.....its a win period.

[@nickiannazzo3532]

i hope this not going be FWD its getting on my nerves .Ford learn to listen fix your damage I have stock too. now where is my Lincoln town car

[@Fermion911]

CF4 platform from Mondeo. It will be both FWD and AWD. However, many people (including me) wanted RWD.

[@megaswenson]

I wouldn't be caught dead in a car with those SLEAZY WHEELS. The interior is nice, though.

[@Ezo168]

The key for Lincoln is to revive its brand as a quality vehicle. I realize cost is an issue, but that's where innovation must grab center-stage. Afficionados know that Lincoln was historically known for the smoothest rides on the road. They dominated Caddy and every other car in this and the styling metrics (in my opinion). Their modern offerings like the MKS and MKZ are an embarassment to quality and clearly indicate a total loss of focus. I rented one of these last year and writhed in horror as the suspension bottomed out on every other bump in the road. I'm still mourning the downward spiral of this one-time luxury brand. The Ford Fusion - a high quality mid-range vehicle that outperforms Lincolns high-end offering by far - is one great example they might consider building on.

[@CentralNintendo1]

They are not giving what people that buy lincoln want such as: luxury (yes), reliability (my friends mkz started to get serious damage after 2 years, my town car still drives after 16 years), best of best (not anymore with silly V6 engines, people that buy such an expensive car don't bother with that, they want V8), Desgin (if you want a toyota with a lincoln logo, go ahead), attention to detail (that's history).... so what are they doing: focusing on the needs of housewifes that want cheap fuel efficient soft riding cars, and nothing that made a luxury car or a lincoln car stand out. Stand out in everything listed above, quality, luxury, looks, and what it can do under the hood.

[@Mohammadkwt]

+CentralNintendo1 it doesn't matter about car engines anymore look at BMW , mercedes or other luxury brand they do have V6 gas or diesel engines in them i mean my uncle have BMW 730 with a V6 supercharged from the factory but lincoln are getting back in the game strongly & since when toyota looked like lincoln ? unless they coped them .

[@CentralNintendo1]

mohammadkwt I mean the general vehicle design, it doesn't have to look like a toyota, it was just what I always see when I see a MKS or MKZ. They don't stand out that much. When you buy a luxury car you don't want it to look like every other vehicle and let it blend in right?

[@thomasthetrain789]

One thing that it needs is a hood ornament like the town car, true classic look to it...

[@driveman4588]

that's right no FWD please don't screw this car up

[@driveman4588]

V6 I don't know about this car who are thay going after its going to have to be cheap that must be going after honda

[@driveman4588]

And its probably going to front wheel drive what a shame Lincoln going to get the Axe soon if that screw this up

[@driveman4588]

They should have brought the mark8 back

[@BeverageGuzzler]

Each brand of car should have it's own style and identity. There's nothing really all that special and distinguished going for this car, look at the face of it and you can see that it looks too much like a Jaguar XJ.

[@ShannunPeoples]

suicide doors would sell it .... its not very impressive as it looks now... it also needs a V8 like the raptor engine... not some crappy V6

[@d.e.b.b5788]

Build a better mousetrap and the world will beat a path to your door. That concept has NEVER changed. Once upon a time 'Quality is job one'. That MUST return. Build a good car, and take criticism from everyone who brings it. When we look back at other American products, we always see flaws, flaws that a whole lot of people knew were there, but the bean counters left there to save a few dollars. You can't do that with a premium product and expect to have it sell repeatedly to the same consumers. You need people to LOVE your car, and know that there's NOTHING wrong with it, that every piece will work perfectly. If trim pieces fall off, your sales will fall off. If brakes fail, people won't buy another lincoln. You want to know how many sales you lost because of the exploding pinto fiasco? Millions. Sure, you spent less by paying off the victims, but you lost all the potential sales because you didn't be responsible and FIX YOUR ERRORS! And now Ford is going to compete in the GT category in the sports car world again. Remember how Henry II won in the sixties; go big or go home. You do anything half heartedly and you're going to lose, and be wasting your time.

[@marko7843]

This guy is the BOSS, and he sez that suicide doors were only "in the early 60's", "for a short time"??? 1961 to 1969 is pretty much the whole decade, doofus... Bring back Billy Ford!

[@GymBodyAtlanta]

This man is simply another corporate "numbers" man with no passion for the product or design in general. He answers in trend analysis, statistics and general corporate rhetoric. Lincoln should assign one man who has the passion for the brand--a man who understands the glorious history of Edsel Ford's dream. As history will tell--all great motorcars (past & present) had one man's design and theme behind it (Enzo Ferrari, William O Bentley, Sir William Lyons, Sir Henry Royce, Giovanni Agnelli, Ettore Bugatti, etc). Once upon a time--owning a Lincoln was a very desirable and prestigious place to be. This car has big potential--but, I will bet when it's time for production, it will have a weak engine and all the design elements that the public is praising in the concept car will be lost. What sells cars are well-built and reliable machines, superb craftsmanship and above all--exciting and beautiful designs that make people want the car.

[@kikomura5247]

redo the front grill then i think they might have chance.

[@d.e.b.b5788]

Kiko Mura Bingo. They've had ugly grills for 20 years now, just like bmw. UGLY. I don't care if it is a trademark 'look'. It's UGLY. Example: They had a good look with the original mark 8. Then in 1997, they screwed up the grill to make it ugly. WHY? Just to change something? Change IS NOT ALWAYS GOOD! You could have made it better, instead you made it worse, and sales tanked. So, Get that idea out of your mind. Idea? Set up a corporate email address and ask your employees for suggestions, and you HAVE TO make it anonymous, or else most won't tell you anything, because they'll be afraid of going against the next level of management.

[@kikomura5247]

This car is for mature folk only

[@d.e.b.b5788]

Kiko Mura I think they're trying to create limosines, but they're creating ugly ones. They got away with ugly lincoln town cars now for years because there weren't any good alternatives. Look at all the chrome on the console. What a waste.

[@MrBrown-mw9il]

Rims don't go with this car, don't use these!

[@chuckschafer6728]

if you have to worry about mpg uou cant afford to drive a lincon

[@erichaley4485]

FRONT WHEEL DRIVE.

[@Entropy106]

A China man walks into the eye doctor. The doctor says, listen Ming... You have a cadirrac, Ming: what? I drive a rincone continental

[@Daitokuji]

Lincoln needs not to have any designs from ford and have it's on lines like Cadillac

[@2right4words]

Those Bolstered seats won't wear well...

[@thecianinator]

God, way to not answer any questions Mark.

[@patnorton3388]

chin strap

[@charlesmitchell3054]

Hello Mr Fields, you are one reason I left Ford for Chevrolet. You are good at dodging the point. I can sum up this car in one word "YUCK". I know that it will most likely be a FWD V6 (wimpy)! If you want me back as a customer, how about a RWD dbl overhead cam V8 Mark IX two door coupe?

[@1Reddd]

Rolls Royce owns the rights to use "suicide doors". You could still make those style doors, it would just be complicated because you'd have to call them something else. Plus people would be used to calling them suicide doors and stuff, i just don't think they want any legal issues which is why they didn't put them on this car.

[@saddist1Gtown]

No you are making a false statement- The Mazda RX8 had a rearward opening door.

[@1Reddd]

saddist1Gtown No i'm not... Were they called "suicide doors" by Mazda? And General Motors has those style doors on their Extended cab pick-up trucks, and so does Ford and Dodge. But the difference is, Rolls Royce can call them suicide doors, however the other companies can't. It's all just a bunch of copyright bullshit.

[@saddist1Gtown]

OfficialEpic222 As Shakespeare said a rose by any other name is still a rose, rearward opening doors are not a patentable concept!

[@1Reddd]

saddist1Gtown The concept can't, you're correct. But the term very well can be patent.

[@saddist1Gtown]

OfficialEpic222 Does not matter you implied that the doors are patented by RR, your argument is not valid as Ford did not mention anything of the sort only a presenter's question as to the type of door, the term suicide door is stupid anyway.

[@sdetification]

way to advertise Lincoln with Kennedy's murder lol

[@theodorepatel514]

It looks like a average car not unique

[@bannol1]

What is it about modern cars that they all look very alike and rather boring?

[@bally_malone8]

the 3 big questions New Platform? V8? Price ? still seem to be unknown? I bet china gets the big new platform and V8 and the good old USA does not

[@victorrodriguez8917]

how he went around the question ,,, its rear wheel drive or front ??? let me guest !!!! uhummmmmm,,, you fock it up again !!!!! yesss !!!!!! uhmmmmm so went the rear wheel drive is coming out,,,,, oh boy oh boy oh boy ,,, have u ever heard of the black car business in NYC .... " screw those guys " we took the money out them already ..

[@frankburns8871]

Couldn't this tool have just said "no" to the suicide doors question?

[@valtito9297]

plastic?

[@jwamerica84]

Looks like some fugly amalgamation of a Buick Lacrosse, BMW 7 series and a Ford Taurus.

[@dEtHpWnR]

+John America and a Jaguar XJ

[@rudranewaz6664]

Dude tell me the price and v8 or not.....stop avoiding answers.... he destroyed rapotor into ecoboost v6 make two versions v8 as wel...people say is this v8? not its v6...crap car gogogo..

[@MarksofDistinction]

Customers don't care

[@Fermion911]

He's right. I don't care about buying Lincoln, since I won't pay premium price for cheap FWD.

[@Fermion911]

He's right. I don't care about buying Lincoln, since I won't pay premium price for cheap FWD.

[@lces43]

This hasn’t aged well 😮