New Mirrorless Camera Will Disrupt!

[@erichstocker8358]

Best comment that you made "What's the point". All the youtubers to grab view, always trumpet "this is the camera that is going to destroy camera X". Just leave it alone. When it comes out it will come it. It won't destroy anything or any brand. A camera is a camera.

[@climber950]

Well, DJI DID acquire Hasselblad. So it’s not much of a stretch to see them coming out with something. And the Ronin 4D did make quite a splash.

[@OrdinaryFilmmaker]

I don't like how thumbnails have to be designed to be relevant. It's a challenge to maker an eye catching thumbnail, but at the same time be honest to what's inside. I'll never do tabloid. It's not me, but I feel that I have to borderline tabloid in the thumbnail...

[@jjurii]

DJI, with their reputation of thinking differently, will be a huge disruptor in this space. Good.

[@OrdinaryFilmmaker]

The more innovation in this space, the better for us all.

[@thetruckingphotographer148]

Seeing as DJI now own Hasselblad I would love to see a medium format camera, that would certainly get my attention

[@OrdinaryFilmmaker]

They do produce quality aerial cameras and I do like the pocket 3.

[@thetruckingphotographer148]

I would love an R6iii that has hidden rotors and arms and turns into a drone, that would fly off the shelf, pun intended​@@OrdinaryFilmmaker

[@222jojo]

The majority of mainstream cameras come from manufacturers in Japan. I do think the camera industry is kind of in the same place the cellphone market was in the early 2000's. All the phones were similar with manual keypads, small screens, very similar operation between brands...then along came the iPhone, radically different and the rest is history. I DO believe the camera market is RIPE for disruption.

[@OrdinaryFilmmaker]

Yes, there is the opportunity. I appreciate how the R5 II's autofocus is moving in this direction. I'd like to see other things move that wy like exposure too.

[@robharrand]

Word.

[@visionz_n_media]

I would like to see a traditional mirrorless from DJI as the Ronin 4D is amazing. This could force the big 3 to start pushing innovation more.

[@DreamReleases]

Big 3? There are many camera companies. Physics, optics, and heat has their physical limitations. Not much is gonna change other than more algorithms.

[@Healthy_Toki]

@@DreamReleases electronic variable ND filters, improving IBIS, faster sensors, computational photography, AR/VR/XR monitoring tech, 3D and 360 camera tech, global shutter, UX, etc. have all changed a lot and will continue to.

[@amermeleitor]

DJI should go the ecosystem route and start to launch a lot of products - A cheap medium format under DJI brand with the XCD mount - Full frame and apsc with L mount - Keep producing drones and small portable cameras - Keep producing action cameras - A line of smartphones (android), tablets (android) and PC as center of a photo and video ecosystem

[@pslaathaug]

Hey Simon, great perspective on DJI althought I'm not surprised. I got my r5m2 today and have been playing around with it. A few of my thoughts so far. the bad: menus suck, (lots to get used to) but that's it so far. The good: I love the fact that the file structure is keeps video and stills separate. Clog2 is a game changer for me anyway, so much easier to grade and the DR is truly amazing. battery seems about the same as the R5 for runtime. It feels good in the hand, a bit heavier than in the r5 but in a good way. So far it might replace my R3 and I'll be selling my R5. Anyone want a used R5 body? lol

[@OrdinaryFilmmaker]

I found grading simple myself. I used a Calibrite card to make sure I got it right. Hmm, a third R5... tempting. Why not hold on to the R5 I just in case.... ?

[@dafyddthomas7299]

From being a Nikon sort of guy - tried the R5's - great camera and tried this MK 2 part of 2 hour event, I love the control fly wheel, love the body contours of the R1, R3 & R5, the Viewfinder, AF and love the separation of the On-Off Button from the Shutter button.

[@pslaathaug]

@@OrdinaryFilmmaker I have too much stuff. ;}

[@Hodenkat]

It's time for computational photography features. When recently taking photos in low light with a large window behind my subject, I had to blow out the highlights to get my subject properly exposed. I took a shot with my phone from the same spot and it seems to have done some internal exposure bracketing without me having to do anything. The printed pattern on the window could be seen AND my subject was properly exposed. There was a fair bit of noise, but overall I felt like it did something amazing, in-the-moment, without me having to "prepare" the camera before taking the shot. Other camera gear channels have talked about this and I think it should be a feature new camera bodies should have.

[@OrdinaryFilmmaker]

Computational photography features could make this camera a big success.

[@robharrand]

Yep.

[@cathco9]

I went out with my R5 II yesterday to photograph hummingbirds. The animal eye AF was much better than the R5. Overall, the AF was faster and better. I loved dialing down the fps in ES. The camera with grip felt really nice in my hands. I didn't try pre-capture. I noticed last night that B&H had LP-E6P batteries and the BG-R20 grip in stock. I made the right decision for my needs buying this camera. Have a great day, Simon!

[@naturealbums]

If DJI says something big in Sept. I'm not buying anything photography till Sept. Only joking but I would expect it to be something game changing. Has to be. I'm still impressed with what the miniature camera in my iPhone can do compared to my real camera. The large sensors we have in our cameras really are not exploited enough at the same level as our smartphones.

[@OrdinaryFilmmaker]

Yes, it is vague, but remember, they have Hasselblad

[@robharrand]

Agreed.

[@sunkaikit]

DJI has Hasselblad😂

[@OrdinaryFilmmaker]

Indeed ;)

[@DreamReleases]

And nobody really cares about Hasselblads either. Another niche item. The camera segment is simply over saturated with duplication.

[@PWingert1966]

I agree that the R10 and R7 are in the crosshairs. I am considering an upgrade from my SL1 but see nothing to make it worth spending 1,200 for the camera and another 1500 for a couple of lenses.

[@coardtech]

if dji does it, it will be day one purchase for me their design language ease of usability is next f-ckin level.

[@Digmen1]

Yes, as an older guy, I'd like to see simpler to use mirrorless cameras. There are just so meany features and options and menus and buttons

[@OrdinaryFilmmaker]

The R5's new autofocus is an example of how this is happening in the high end camera.

[@Digmen1]

@@OrdinaryFilmmaker OK, thanks for that

[@RayValdezPhotography]

I wanted DJI to make a professional full frame osmo for the longest. The 4D came out and it seems good but I heard its buggy and very heavy plus its expensive. If they can take the 8k camera from that and put it on a smaller device, it would be a winner.

[@mousbleu]

Since their inspire 1 for me...

[@colddish]

The recent announcement of a Chinese made 180 mega pickles CMOS camera sensor plus Dji’s stake in Hasselblad makes one wonder if Dji’s first camera is a medium format or not…

[@TheLocalredhead]

Me too

[@arnoldramirezjr.2039]

I’ve considered switching to DJI products based on their software. It’s just way better and user friendly basically does the work for you and more.

[@ThroughJoesLens]

Makes sense to me. DJI is already a member of the L mount alliance so they don’t have to come out with a full set of lenses initially. As for the Pocket 3, if they’d put a 1” or MFT sensor in the Pocket 4 I’d buy one.

[@swexplorer]

Pocket 3 already has a 1 in sensor... so if that's what you're waiting for, it's been out for 9 months now...

[@ThroughJoesLens]

@@swexplorer I knew the low light was better but didn’t realize the 3 went with the larger sensor. 👍🏻

[@ViciousXUSMC]

Love my DJI Drone and Osmo Action 4. Best action cam out there and its cheaper than its competition. So im interested. Too late to change gears for me as a professional photographer though im rooted in Canon with all their gear.

[@paxrsi]

DJI has joined the L-Mount alliance. So if they produce a camera there would be some lenses available from the beginning. However they have to find their market share - and I think it would be very difficult if they ship just another SLR. So there has to be something disrupting with their camera line. It could be something for the masses but L-Mount lenses would not fit to that strategy. So I am curious to see what will happen :) But in my opinion at least some of the rumors are willingly released by the manufactures to generate consumer attentention at no cost... So somehow I hope for something real new and disrupting but I also know it could be just something ordinary hyped with some social media going viral...

[@Pixels_And_Petrol]

I have a DJI pocket 2 for fun and its a fun camera to mess with. I love using my DJI osno action which replaced my go pro. Id love to see them make a Full frame camera. The curiosity is what lenses would they use? New mount? Existing mount? Very curious

[@WernerBirdNature]

Hi Simon, they may well disrupt things .. but at first they'll be attacking mostly Sony and their collection of EVF-less bodies, which makes sense when DJI would mainly intend to bring phone-like experiences into the ILC market. If you'd want to swipe and touch via EVF, you'd need to apply Canon eye-control tech in the reviewing mode and menus 😛

[@colinthomas2525]

My prediction is a mirrorles camera body based off the sensor on the 6k ronin 4D that can do video and photos but easily can be put on the 4D for the z-axis benefit. Also better for tripod use and larger lenses and uses many of the same tech/part of the sensor on the 4D. That would be the perfect camera and it would also have a way better menu ii than any other brand.

[@edualapont]

I have always thought that there was a big gap between osmo pocket 3 and ronin 4d in DJI's product range, maybe it will be the most successful one.

[@PensivePixels]

Called this a long time ago. Particularly after the Pocket 3 released which is extremely good for the price. I was telling a videographer friend DJI would be pushing into this market too, and offering cheaper comparable goods perhaps within a decade. (They literally put out new/improved drones annually.) Canon and Sony better start innovating and stop overcharging. DJI is coming for them. Quality gear, intuitive interfaces, lower prices.

[@MotoRich900]

Not long ago a few former DJI engineers started a little company caller Bambu Labs, they turned the 3D printing world on their heads, they single handedly rewrote how and what consumer level 3D printers should be. If DJI wants in on a shrinking camera market they will own it and change it for the better, Nikon should be worried ....

[@angelguzman8737]

If it’s true, I wouldn’t sleep on DJI , everything that they’ve come out with has been a successful product

[@OrdinaryFilmmaker]

They are a company to watch.

[@TimLucasdesign]

DJI is officially part of the L Mount Alliance so it would make sense for them to start producing interchangeable lens mirrorless cameras.

[@dafyddthomas7299]

Agree like other Chinese Lens makers Viltrox - start with the primes; keep improving them and then difficult bit is zoom lenses and adding gizmos to this like IBIS/VR, etc

[@dafyddthomas7299]

Interesting never say never to your competition being / becoming a threat, What Mount will DJI Adopt ? They are part of the L mount alliance and could add some serious bit of L kit (- probably start with primes then zooms to this mount improving Panasonic fortunes in turn. Unlikely they are free to build any camera to use any of the 3 main mounts RF, Z, E without some penalty and huge restrictions.

[@LOLA6ifyable]

Maybe an enlarged pocket 3 , with L mont , or a mini 4D if you will. That would be a instant buy!

[@drmathochist06]

Features: onboard always-on WiFi to most conveniently send your pictures directly back to Beijing!

[@BEYONDIMAGES-AI]

This will be great news if DJI get on board with cinema hybrid cameras. If it tick the boxes I will switch in a heart beat. Still waiting on The R5-M2. Did you manage to check the noise reported on the R5-M2.

[@OrdinaryFilmmaker]

Yes I did and it is evident. I only notice it when it is less than a foot from my ear.

[@BEYONDIMAGES-AI]

@@OrdinaryFilmmaker Hmm ok I can hardly wait.

[@tubularificationed]

👍 Any such new competition is welcome, IF they tackle the price hike of the other brands. Hopefully, DJI doesn't say "we are the home of Hasselblad, and our new camera's pricing will remind you of that" 🙈😉 I'm concerned about the current mirrorless system camera markets and its current state/future, both of which are choked by an obvious price hike. Their 'entry' level cameras start at $2500 or €3000 by now. Every new model seems wanting to add up to +500,- on top of that. If DJI breaks out of this price hike, and offers very decent value for below-current-average pricing, that would be good news (for us, for DJI, and for the market via competition effects).

[@GabrielScindian]

I am hearing this too. Exciting times

[@christophercarlimages9003]

Pizzini lost all credibility when he posted that the R1 would be "insane" 😂

[@OrdinaryFilmmaker]

He did say that. But look at his truck record. He has gotten a lot of things correct.

[@Democratiser]

I agree with Simon - Andrea’s insights are very good.

[@Eliaspraciano]

Well, you can take pictures with a dedicated camera and make great photos like when you use a smartphone. Just use AUTO! The reason why we buy dedicated cameras is to exercise our creativity. We want the camera to decide as little as possible.

[@benhall8069]

its sounds like the Samsung NX1 smart camera that I have and its one of my top cameras I own

[@emptyandseephotos7858]

You r right many experts say the same industry would change with smaller systems samevideofootage will be used for photo .same canon picked late after Sony mirrorless but all are waken so skinny m/3are closely watched and development are going on you got the new topic to investigate

[@hamlet2017]

They are already in camera market with Hasselblad or not?

[@Democratiser]

DJI is a member of Micro Four Thirds. What would be a winner IMHO is a Pocket 3 style gimbal camera with interchangeable MFT lenses. It surprises me that LUMIX hasn’t developed such a product based on a shrunk down version of their box style MFT cameras.

[@DreamReleases]

I consider the pocket 3 and other action cams a niche market segment. They do not replace smartphones with larger beautiful OLEDS. DJI aint replacing an iphone 15 any time soon.

[@swexplorer]

🤣🤣🤣

[@Eightpspi]

I would try it out. I like DJI

[@runcmd1419]

Dji also owns hasselblad now.

[@gusthecanonrebel]

Sounds interesting but not sure what to expect with their hasselblad line up and 4D cameras. If this is going to be a mirrorless body to compete then I can imagine it having an easy to use interface combination from the Hasselblad cameras and those found on the 4D. Where I think they can shine is compatibility with all of their accessories like the gimbals, microphones and transmission systems. There are so many cameras out there that work with their systems but aren’t 100% compatible. Internal 32bit float and seamless wireless connectivity to the DJI mics. Possibly having an enhanced version of IBIS. Many flavors of video formats. They could shoot for an 8K sensor since they already have one on the 4D. I can’t say it’ll disrupt the market though. The osmo pocket 3 targets a massive audience because of its form factor and ease of use. But the pro market is completely different to that. Let’s see what happens

[@DreamReleases]

Haven't picked up my action cam in over a year. The novelty wore off and I couldnt even give it away. Did not really serve a purpose that my smartphone didnt cover. Simply another slicing of the teeny weeny market share that already exist between Fujifilm, Panasonic, Blackmagic, Sigma, etc.

[@paulfisher4442]

DJI can’t take on Canon,Nikon and Sony but they could make a cheap medium format mirror less body, make adapters for past medium format lenses. How many photographers kept their medium format kits in the hope of a cheap digital back or they could remake the xpan in digital

[@dafyddthomas7299]

They are part of the L mount alliance could beef up the current line up ( therefore improving Pansonic's fortune in the process ) by introducing ( like other Chinese brands) prime lenses first off, then zoom lens and possibly their own APS / FF cameras or join up as a joint venture, e.g., panasonic s5 iiI incorporating DJI Technology. Chinese Market is becoming huge and potential for a mop up by DJI and its partners.... CTRL C+V from quick Gemini AI.... "As of April 2023, China had 899 million consumers, making it the country with the largest consumer class in the world. This is more than double the size of India's consumer class, which was 473 million in 2023. China's consumer class is expected to grow to over 1 billion by 2030, which is a 15% increase from 2024. "

[@duckofprey1]

Intriguing pov, but isn’t this a regular camera on P mode?

[@brugj03]

Many people seem to want film back, DJI is not going to disrupt anything. People are going back to the past more likely, maybe they bring out a analog film camera.

[@marcelmuttner]

Pocket 4 with ProRes 👍🏼

[@martinhommel9967]

Thanks for your thoughts as always, Simon. I am not sure about things like the pocket 3. I am sure there is a place for them. Ease of use always comes at the price of creativty. At the end of the day film makers and photographers need to understand the fundamentals of both art forms to produce decent results.

[@OrdinaryFilmmaker]

I'm with you Martin, but many just don't want to be bothered. They want the iPhone root.

[@sentralent1850]

DJI needs a 360 camera.

[@TVe200]

I don't think DJI will be a threat to a7, R6 or Z6 for the next 10 years. I have an a7iv and like almost all owners of a7, R6 and Z6 I own a bunch of lenses, only shoot RAW and edit all photos in Lightroom.

[@karvajalkatm]

I wouldn't mind if DJI slips into the gap Sony just created by discontinuing RX10 line.

[@daemon1143]

Sounds more like it'll compete with compacts and smart phones, rather than enthusiast and pro body and lens systems. People who use these already know they're not as convenient as compacts etc, they use them for the quality and lens coupling options. Sony did it by converging on the pro-sumer competitors, not by pushing their weird and wonderful oddities.

[@stevemadrid6522]

Everybody is always saying Canon is done, but everybody keeps talking about them. Canon's not going anywhere. Yes, there are tons of great cameras to choose from, one of those brands is Canon. Stop worrying about whsa everybody else is shooting with and learn to make the gear you have work for you.

[@messylaura]

we could put this dude in a dark room for 24 hours and he could string a video out on it!!

[@sudhirkalapala]

We already have smart phones which take great photos.

[@robharrand]

It's time. Cameras are dinosaurs, comparatively. Love them but they are dinosaurs.

[@vidthreenorth4007]

Right now, it looks like Canon is getting ready to abandon their M mount. It is a good time for the adapter companies to come out with mount adapters to take the M mount lenses to other systems (if they can). If you think about it, the best mount to take M mount lenses would be M4/3, because there should not be a problem from image circle coverage. The only problem is whether there is room for a physical adapter. Aside from that, it looks like the Nikon mount can swallow anything. 🙂

[@tubularificationed]

Nikon Z has the problem though, that it has an unnecessarily large, gaping hole. That makes a Z camera look ugly when smaller lenses such as M are mounted via an huge-to-small adapter? Even Nikon Z's own APS-C line looks ugly (in conjunction with their mounted APS-C lenses), for this very reason.

[@dafyddthomas7299]

@@tubularificationed and Canon RF mount is similar size 54mm vs 55mm (Z) They don't look to bad with medium - long lenses; short lenses yep and Nikon;s problem (again, e.g., D400) is that their APS ML have not been updated in years - still stuck at Gen 1 ; compared to their competitors of Canon ( Excellent R7) and Sony A6400, A6500 & A6700 are superior to Nikon Z APS ML's Z30,Z50 & ZFC

[@mousbleu]

It will be awesome. But I'll pass on that gen and let user debug and make the thing more reliable. 😂

[@OrdinaryFilmmaker]

Let's see what happens in September.

[@mymusic5772]

Cheers Simon

[@OrdinaryFilmmaker]

Cheers mate

[@genxtechguy]

I think Sony and Canon need a new competitor. They are both too comfortable ruling the majority of the industry. I think it would be good for consumers. Push the technology DJI.

[@etiennededurocher]

WHEN R5 M2 FOR RHE MOGULS?

[@MrTkamine1]

DJI could provide better IS than any camera out there and amazing optics

[@pedrogama-escamafilms]

I completely disagree with this video, except for the part where Sony is becoming a market leader. Canon is declining rapidly, and the only thing saving it is its excellent color science. Nikon offers the most to the user, but the Nikon mount... No, thank you! Then we have two underdogs that are really good: BLACKMAGIC and PANASONIC. DJI is the revolutionary one. How is it that this video only mentions the Pocket 3 on the DJI side? It's a decent entry-level camera with 10-bit color-great for amateurs-but DJI made the RONIN 4D, a true revolution! If they create a mirrorless camera, and I really hope they do, they should go for full-frame or medium format, with good video tools, shutter angle and false colors, excellent stabilization and autofocus, color science like the RONIN 4D, 10 or 12-bit color, and if they include built-in variable NDs, make the mount easily changeable (or use L-MOUNT), or even use the RONIN 4D mounts, DJI will DOMINATE the market. It’s going to be a game-changer, and I want in on it!

[@PWingert1966]

Of course, when you set it up it requires complete read/write and change authority over all the photos in your gallery. This includes ones that are not taking using a DJI Product. This includes copying the images and using them for AI training. This is a problem for commercial photographers who may be under restrictive covenants such as NDAs for their work products that belong to the company that hired them.

[@CaliforniaPhantom]

Did I miss the part where DJI owns Hasselblad? I’m quite surprised you’re comparing DJI mirrorless to an Osmo Pocket when DJI owns Hasselblad. They will take tech from Hasselblad and video tech from their DJI cameras and integrate it into a higher end mirrorless camera. Something in the $3500-$5500 segment. The question that I have is how open will this mount be to 3rd party makers, because DJI isn’t really known for their lenses and it will be interesting to see how many they initially offer and how many they plan on producing per year.

[@chrisrussell6580]

Thanks you experience on all types of camers ect but whats happened to your fringer

[@OrdinaryFilmmaker]

MInor opertion. Had some growth / blood blister that was growing...

[@DreamReleases]

Yeah yeah yeah. And there is Sigma, Panasonic, Fujifilm, Leica, Blackmagic, etc.......There is a limit to how much crap people want to carry around with them. The tiny display is cool but still has its limitations. Actions cams fit in a unique market. Cameras are niche devices. Smartphones are the prefered device.

[@tysonator5433]

KZbinrs like thames Heaton and Gavin Hardcastle complain that dji osmo do break a lot. So you end up buying 2 or 3 osmos or GoPro just once !

[@OrdinaryFilmmaker]

Thanks for the info. Reviews rarely provide follow ups. What breaks? Is it a technical issue or are they just poorly put together?

[@greger589]

Given that they own Hasselblad, anything can happen.

[@OrdinaryFilmmaker]

Exactly. They have the IP.

[@davida190]

Anything expensive can happen..

[@SJFphotography]

Ryan? Is this your imaginary friend Simon? or is Ryan a real person....? Can we meet Ryan? I'm a bit puzzled.....please explain?

[@natureredux1957]

The Chinese are literally dominating the Global Electric Vehicle Market so there is little reason that they can't do the same for Mirrorless Cameras. I am just shocked it's taking so long.

[@OrdinaryFilmmaker]

I would not be trusting their EVs. A lot of them have reliability issues. Once can't start a car company and release a vehicle in three years and expect all to go well. Most aren't even making money either.

[@natureredux1957]

@@OrdinaryFilmmaker Well most would be losing money because of As of 2023, China has around 300 electric vehicle (EV) manufacturers, including both domestic and international companies. This is down from an estimated 500 in 2019. But the Top players are doing well. Same will happen once the Chinese start doing Cameras to compete with Sony, Canon, and Nikon.

[@vidthreenorth4007]

Look up Shanghai Xiaoyi Technology Co. Ltd. Their camera was the Yi M1 (I have one). It has/had a M4/3 mount and records 4K video. It is made in Indonesia. It has all the cost advantages of being made in the area, it performs well and there is no political issue, since it is not a Communist China product. And yes, I did run into some bigotry from people who did not know that there was a difference between C China and Taiwan. The 20mp sensor is still "contemporary". I don't know if the company is still around. . . .

[@DroseMr]

Dji 🔥🎉🫡

[@LeoDodier]

I just can’t believe that DJI would do well competing full frame against cameras from the big three.

[@mousbleu]

They do with their drones and their 4D.

[@OrdinaryFilmmaker]

No one expected Sony to do well either against entrenched Nikon and Canon, but here we are.

[@tubularificationed]

I'd also say, look at the 'continental shifts' of TV-making brands: Europe/US > then Japan > then Korea > then China. Each shift leaving the previous one behind. The camera market is still stuck in the original shift Europe > then Japan. Maybe, not for too long?

[@FRANKRICECOLD209]

They Might Be Moving Into Cameras More Because Here In The US They Are Trying To Pass Bills Banning DJI Drones Ya Are Republicans Are Kind Of Out There Lol But To Be Fair There Are a Few Democrats To

[@ABullet520]

It's a camera, the limits on cameras is processing and DJI didn't come up with next level processing. It will not destroy anyone or anything. It will just be more competition. All of this hype is absolutely silly. They build drones with basically action/cellphone level photo/video, they are nothing stellar in that space either as far as the photo/video is concerned. This will all hinge around a gimmick or two. Like everything else, it a huge NOTHING burger until it arrives.