NewJeans Act Up & ADOR Claps Back! 💥 Can NJs escape HYBE or is this the end? 👀 The Haniverse

[@zuriatiabdullah7347]

My understanding, if there is a contract you cannot just simply terminate it.

[@TheHaniverse]

Someone needs to tell NJs that, like asap 😅

[@halane4790]

Them not having proof of breech of contract is why they want Ador to sue, so that Ador has the burden of proof.

[@TheHaniverse]

Yes, I completely agree, except they haven't considered that ADOR can just choose not to sue LOL

[@halane4790]

@TheHaniverse I think they probably have. They can't afford to leave, so starting the lawsuit themselves is out of the question if they don't have more to use against the company than what they have shown. So they are left with forcing Ador's hand and risking that legal procedure, or staying. It's worth a shot if they truly want to leave: if they fail, well, they are stuck with the contract, which they already are regardless. Mind you, I think your option of fulfilling the contract is the most sensible one, but apparently that is not an option for them, whether for emotional reasons or some situation unknown to us (rumours abound atm)

[@halane4790]

@@TheHaniverse also forgot to say, but the video was amazing! Very informative, well-organized, clearly delivered. Thank you for making it! 🩵💜

[@darkcheron]

@@halane4790 So I've been pondering about this for quite a while now. I can't seem to figure out how the NJ's team including their lawyers and their media team can be so stupid. But then I realized something. So let's just put aside all the obvious. I think the only other option they have at this point is this. This might be similar to "War of Attrition." They might be expecting to bring down the public opinion and eventually stock value of Hybe to a point where the company would just feel exhausted, even to a point where they would just want to cut all their losses and just give-in. That is why even though the NJ's team has tons of lawsuits lodged at them right now, they seem to not care at all. And they probably think that doing more will drive the company crazy and would just eventually give up and not want to do anything with them. That is their game plan. It's stupid but at this point they know they are at a total disadvantage. In no way will the real world and even multiverses will accept that they are in the right here so they are resorting to use the most unexpected, nevermind dumbest, strategy there is.

[@lealarsen2017]

or maybe they know that Hybe wont sue them so they can do stuff like this without risk. they think if hybe fire us we will get so many sponsorships that we can start our own business. they should never be allowed to do this. if it is then no one will invest in kpop again. also i think it might even be talked about on newspapers in US how easy it was for them to just refuse to work to terminate the contract. these girls need a lesson and i hope that it wont be ador who gives them that. just because then they can´t blame hybe for everything. id understand how parents of the fans can allow them to follow girls who dont follow the rules. korea is very mush like structure. but these girls is not born in kores at least not two of them. idk about the rest. so they grew up not caring so if they are in charge they can manipulate the others. also their parents is also not korean

[@whk3120]

A couple of things you said gave me pause. Who IS their lawyer? And who is paying the lawyer? If the payer is Min Heejin, whose best interests does the lawyer have at heart? Are the girls getting the best possible advice or information? Or is it censored, because let’s be honest, their answers are so naive, so uninformed . Also Min Heejin always meant to leave at this date, and be gone by the time the girls come out with their ultimatums letter. Her brand directors job contract ran out near the end of November, so it was the only means of income she had coming in. And lastly, Mhj used bunnies and New Jeans own vanity to fuel their support of her. They thought of themselves as heroes fighting the good fight, giving it right back to Hybe/Bighit /BTS. Unfortunately, their vanity prevents them from seeing the real picture, they’re so immersed in their roles and are drunk on support from other toxic fandoms, social platforms and media.

[@TheHaniverse]

Great question!! I truly believe they did not consult a lawyer before their conference and any lawyer they do/have spoken to is absolutely in MHJ's court, which is MAJORLY concerning OTL The thing about them being uninformed - I agree rhat they are, but I believe that's their fault at this point. They've had 7 MONTHS to do a google search (or naver if you will), if they dont have the sense to step away from all the people in their ears and do their own research, then there's no helping them. And yes, I totally agree with you at the end there too, they're so caught up in playing the victim, they cant see they're actually the perpetrators of their own misfortune :/

[@odi9974]

​@@TheHaniverse7 months ago it was announced that their parents hired a law firm for them. They are being represented by one of koreas top law firm. Everything they said in that conference was calculated and followed the procedural due dilligence needed to not instantly have the judge against you in court. Just because you cant comprehend why they would take a risk, which it would always be no matter how you go about it, doesnt mean they are just acting recklessly. They obviously made a decission to leave and are doing it strategically right now. Especially with how involved their parents always have been it would be weird if they didnt thought this whole thing through. It would actually be more surprising if they didnt consult anyone because then damn they did do their research very well because they took every step by the book so far.

[@HailToTheMeep]

@@odi9974Did we watch the same press conference?

[@odi9974]

@@HailToTheMeep yeah.

[@TheHaniverse]

@odi9974 if theyre using the law firm you said, it's the same law firm as MHJ, which is exactly the problem, they're probably working together because their cases will help each other. I do disagree that this was strategic tho, literally every other lawyer has said this conference hurt them, and honestly it was entirely unnecessary imo, it just showed how they didnt understand the law to a level of even common sense - everyone who watched the conference had the same response 'you cant just cancel a contract.' Also, even if they have legal representation, that representation was NOT present at that conference which makes me feel they did not consult them first 🤷🏾 its one thing to say youre playing chess when others are playing checkers, and its another to think youre playing chess when YOU are playing checkers. That conference was a bad mood and you'll have a hard time convincing me otherwise

[@bbvistas7596]

The more noise NJs makes, the more it damages the stock and the mental state of artists and employees. The better the stock does increases HYBE'S buying power to grow around the world. Kakao doesn't want that. This stunt is exactly what MHJ has done, so she is the one coaching them. Kakao-SM seems desperate to gain acts to increase their value for the stock market. HYBE can sit back and ignore NJs because BTS are killing it right now and making up for some losses, but I think that is an unfair burden to put on them. Even after kicking out NJs, the press will be trained scandal b1tches that need to create mischief. HYBE generous spread of sharing stock investment to try to gain cooperation did not work. They got a taste of BTS/HYBE profit power and want it for themselves. Mainly, Kakao is trying to make it look like they are the better option and need to beat down HYBE to gain their investors and sponsors. MHJ schedule aligns with Kakao. She is their tool from the start.

[@TheHaniverse]

While I agree with you, let's not forget Kakao also have their own scandals and are also very unstable right now, so their plan is far from viable. I totally agree it is unfair to make BTS shoulder the burden of keeping HYBE afloat, but let's not discredit the efforts of other groups too, BND are very popular within Korea and ILLIT are performing well despite everything, there is still hope for HYBE to stabilize, they just need to get a lid on NJs ASAP

[@scanspeak00]

Latest news - Bang SH currently under investigation for embezzlement.

[@TheHaniverse]

Even if (and that's a big if) this were true, it's entirely irrelevant to the conversation at hand lol

[@MikiBorahae]

@@scanspeak00 thats not true, someone wrote an article asking and claiming he got 400 million won. that's all. there's no current investigation about embezelment.

[@tannie618tran7]

She is their Trojan horse to hybe

[@VerucaS9lt]

It was SO SATISFYING to listen to logic, reason and intelligence regarding this matter. I actually feel like I can breathe easier after watching this!! It's crazy STUPID out there.

[@TheHaniverse]

Oh my, thank you so much for such a glowing review 😭🙏🏾 I'm new to this kind of commentary but I tried to be impatial and factual as much as possible, or highlight when something was my opinion while still justifying it. This whole situation is crazy so it's hard to weed through all the nonsense at times 🤧

[@VerucaS9lt]

@TheHaniverse You were so great. Please do more content like this. There needs to be more intelligent, rational people out here with something relevant to say, instead of all the snarky nonsense.

[@Qrztuvwxyz1]

Here is the full part regarding the get rid of the "new" part in the internal audit. In my opinion, the writer of this report and ADOR's rationale makes sense. Plus if we factor in HYBE/ADOR planning for NewJeans to release a full album in the second half of 2024 and go on a world tour next year, they clearly weren't going to get rid of them. I honestly think Kpop fans and NewJeans were twisting that statement to fit their own narrative. “Now, we can categorize BlackPink, LE SSERAFIM, aespa, and IVE as a group of million-selling girl groups in their first week, rather than dividing them by the fourth generation. We’ve been obsessed with the term ‘New-I-LE’ for long enough; now we just need to remove ‘New’ and create a new term.”

[@YTpsychMyths2]

Yes thank you. This was the one part of the vid that was off as far as how it was said vs how it was interpreted & taken as gospel. It’s not completely the channels fault for not knowing given all the misinformation imo.

[@YTpsychMyths2]

Also wanna say that it does also kinda make sense that the writer was referring to Ive bc there was a part about be plagued with the term for so long but Illit had just come out. Js

[@Qrztuvwxyz1]

56:25 I believe HYBE has documentation to back up the album and world tour. Because when NewJeans' Japanese comeback was announced in March, the statement also confirmed there was an album coming later this year and world tour next year. Why publicly announce it if you didn't intend on keeping that promise

[@Qrztuvwxyz1]

@@YTpsychMyths2Also, whoever leaked the report did it in a manner that eliminated the full context of the writer's point. However, even without the full context, it was pretty clear that the writer had some sort of issue with the nickname and categorization of these girl groups. Then when you add in the fact that there is evidence to show that there were plans for NJ's career, I don't see how anyone can interpret that as HYBE wanting to get rid of them.

[@zeyv4551]

​@Qrztuvwxyz1 my guess is, it's MHJ.

[@mona.cabocmona303]

I personally have two issues with all the plot, story, drama or what is it. First is why the nostalgic (I liked that) art creator is called a genius who created the concept of NJ? All she did was to import Jeans from Mexico to kpop, added another girl and called New. It's kinda smart way to steal a concept, and it was ok until she started to scream ''they copied me''. She actually took a successful concept, and after more than 20 years using HYBE's money, using Source Music trainees, using BTS famous name and Army, debuted New Jeans in kpop industry. I don't really know what she did in the past, but what she did in HYBE, shows that she is more a skimmer than a creator. Also I think that she isn't so trustworthy in the investors eyes, because what happened in the last 8 months. Second, we all hear from the video protest that, NJ idols want their personal CEO to protect them, they said numerous times that ADOR and HYBE failed to protect them. And I don't understand, to protect them from what or whom? Who is threatening the NJ idols inside of HYBE or outside? They have to tell us if someone is threatening their lives as persons, or their professional lives?

[@TheHaniverse]

Very well said! 🙌🏾 I completely agree with you! Personally, I only use the term 'evil genius' to describe MHJ because of her self branding at the beginning of this whole thing and the fact that she's been able to brainwash these girls so deeply. To some extend, most art is copying/recycling other ideas with a twist, and I think she was just an opportunist regarding NJs concept. The investors thing is a little different, investors only really require you to make money and pay them, and a lot will not do their due diligence and only look at the portfolio of results MHJ shows them, so I dont think its impossible for her to find investors overseas. And also, EXACTLY! Protect them from what! The only way I can make sense of it is that they think HYBE is out to get them, but beyond MHJ's words theres no evidence of that, HYBE already invested so much in them and ADOR is actively setting up schedules and such for them, so why do they feel attacked?

[@mona.cabocmona303]

@TheHaniverse Future investors will put the money on something, as HYBE put in ADOR, and put her in charge, gave her 20% of the business, and in two years she wanted 80% more from the Investors money. The future investors should ask themselves and her, if that is a pattern? If they will follow so hard the money-the profit, it might be possible if she won't be the CEO, or if she will have a co-CEO, for Investors peace of mind, and wallets. And as for the protester idols, I honestly think that they will lose whatever will be under ADOR, or in the end, long end... they will go with another label. Even if they will clear their minds, and will be under ADOR/HYBE, I think that will be some adjustments to their contracts, and if they will be under another label they will have a tight muzzle at their mouths, and their actions will be hard censored be the new label, no matter if they will be with their stepmother or not.

[@TheHaniverse]

@mona.cabocmona303 Honestly I agree with everything you said. I dunno if hybe will rename ador if njs stay, but I think it would be better to get rid of all traces of MHJ for sure.

[@whk3120]

@@TheHaniverse maybe they’ll call it Awindow… :)

[@Mbella354]

​@@whk3120lol...I had said that just recently! Any name but Adore for sure...✌

[@FifthGate]

At what point would Ador sue? What will it take to push Ador to sue? In the alternative, at what point would NJ sue? What would need to happen for NJ to sue Ador? What do you think will happen-who'll sue? Thanks!

[@TheHaniverse]

Firstly, THANK YOU SO MUCH for the super thanks 😭🙏🏾 it's my very first, so I don't know how to react, but please know I'm so grateful 🥺 Also, to answer your question, it's hard to say either way! From ADOR's side, I think waiting as long as they can benefit them more. If they file first, they have the burden of proof to prove that NJs went against their contract. By continuing to work as normal and packing the girl's schedules (aka giving them contractual obligations), if the girls dont show up for even one thing thats all the proof they'd need, and in the meantime the girls continuing to work generates revenue and proves they are still ADOR artists. ADOR's long-term goal is absolutely to keep NJs anyway, and the longer they do, the more it severs their association of being successful thanks to MHJ. On NJs side, it depends on how brave and naive they are. If they file first, they WILL lose unless an absolute miracle happens. They can't afford the penalty and have no concrete proof against ADOR. Furthermore, they want to look like the victims to maintain public support for their future careers, assuming MHJ wants to continue working with them. All that being said, the leak from Dispatch definitely provides HYBE/ADOR fuel to go after MHJ as it's artist tampering while she was still within ADOR which is actually a breech of her contract against ADOR this time. If more like that comes out and they can get proof themselves in a more legitimate way, that could be a catalyst for litigation 🤔

[@FifthGate]

​@@TheHaniversethanks very much for your insight. I shared this video on kpopnoir on Reddit yesterday. I hope it led to more viewers!

[@TheHaniverse]

@FifthGate so it was you! Yes, I saw a huge spike in views, and yt told me it was reddit, I really can't thank you enough. You have no idea how much this means to me 🥹💜 thank you so much again, and feel free to ask anything else that crosses your mind, I'll answer as much as I can! 🙏🏾

[@FifthGate]

​@@TheHaniverseoh you saw it! Yay!

[@FifthGate]

​@@TheHaniverse Hi Han! Is there any way that you could please address in a video segment the Hybe/Weverse memos that contained all the negative comments on the different artists both Hybe and non-Hybe? Given your marketing expertise, I'm sure you can provide everyone with a clear explanation and evaluation of the memos. I think there's a severe misunderstanding widely shared among those following all of this as to what those memos are, whether there's any fault in the additional comments/analyses in the memos provided by the employees who drafted it, and whether the verbiage used in the memos was abusive and/or inappropriate given the memo's purpose. Thanks very much for considering this!

[@milissadaniels2727]

MHJ was making sure that the girls felt they were competing with other teams. You see all the other girl groups collaborate with each other within Hybe with tic tocks, etc, as do the male groups. MHJ purposefully made those girls separated and entitled, and thats not a good look they need to bow to the ground in front of Hybe for forgiveness.

[@TheHaniverse]

Yes, she's been very calculated in isolating them which is a standard manipulation tactic, it's just so sad they can't see that.

[@Chingooze2022]

I am enjoying your analysis! Appreciate all the work that goes into this. So I have been following this since April (clicked on a link accidently on Reddit, had never heard of NJ before) and for obvious reasons I can't look away. I get my info mostly through Reddit threads. The consensus seems to be that NJ has a pretty unshakeable grip on the public, lawyers, politicians, everyone seems to be in their corner (as per Redditors, at least). Can you expand on this a bit more - curious as to how your expert perspective and the online chatter are so much at odds. As an adult who has worked in the real world, their decisions seem absurd to me. But I wonder if being 'national darlings' makes them immune to consequences.

[@mgw9127]

Illits concept isn’t nostalgia, it’s more fantasy and dreamy. So for people to say they’re copying doesn’t make sense. The dreamy and whimsical concept has been around for a while, Min Hee Jin is just trying to deflect the fact that she tried to steal New Jeans, and it’s actually kinda worked because people aren’t talking about that. And she dragged NewJeans into this as a shield but they don’t see this and have blindly followed her. I don’t have sympathy for the girls because they are so arrogant towards everyone thinking they are so superior. I used to love them but I can’t support them now because of their nasty attitude, they could protest their views without being insubordinate.

[@bbvistas7596]

MHJ did not create NJs concept. Bang PD already created and organized their album and dance routines. They were singing and dancing Attention before the final trainees were decoded under Source Music. MHJ just took credit. Someone said she changed the lyrics for Cookie. Not sure if that's true. The main song HYBE and promo was already created with Attention and expectation for further promotion to the end was already lined up with Bang and Source Music. What NJs is failing to do is be more successful than their debut. MHJ/NJs is not getting any help from BH producers for sure, which is what I believe NJs is making all sorts of threats to forcibly take work from others. Bang PD is getting ready for BTS to return. I think a lot is lined up for BH producers. I don't think NJs has had any collaboration work. This is telling. They behave like they are only 6 months in their career. No maturity even though they look fatter than the journalists in the press conference. Did you notice?

[@TheHaniverse]

As far as I'm aware MHJ was working with Bang PD under Source initially, but she suggested moving them to her own label and spent 8 months doing so, hence why so many things changed. I agree she doesn't deserve 100% of the credit but she did contribute - I believe thats also why ILLIT's debut was similar, because it was Bang's original vision with the MHJ influences. And yes, even before NJs stuff started, I cant remember where I saw this, but it was evident that MHj's original plan was to get involved with BH, but since they never IPO'd she couldn't and thats where this mess came from.

[@addy8078]

Girl, I’m so glad you’re back and talking about this cuz you’re one of the few channels that approaches the New Jeans situation with both logic and empathy! EDIT: Okay, so I actually sat and read through the whole internal document, and honestly, it’s been blown way out of proportion. The way it’s set up is pretty basic: a small group in HYBE’s PR team is tasked with searching the internet for what people are saying about idol groups and then reporting back weekly. There are even casual notes like, “couldn’t report this week because I was on holiday.” The report is just there to guide their PR strategies it doesn’t mention any actual decisions made by HYBE’s execs because of it. And a lot of the fan reactions they include don’t seem to have any impact anyway. Like, they mention how much fans hate lipsyncing, but surprise surprise, their idols are still lipsyncing 🥲. They also talk about fans thinking some concepts are too suggestive and use that feedback to say, “let’s not do stuff like this again.” That’s just normal for any company, they all watch the industry, take notes, and try to dodge scandals. This isn’t groundbreaking news. That said, the tone of the report is blunt and kind of cold when talking about idols. Like, they’ll straight-up say, “this teaser was outdated, that’s why it flopped,” or “this other group did well because they were more modern.” They even comment on idols’ looks and popularity, which obviously annoyed fans. But there’s nothing in there targeting New Jeans or HYBE artists specifically. The whole “get rid of the New in New-I-Le and replace it” wasn’t in the PR weekly reports but apparently was said in a forum. I can’t find any sources for who said it but HYBE said was about distancing New Jeans from being compared to Lesserafim or IVE, but yeah, I get how that could be misinterpreted when taken out of context. We don’t know whether that is true or not but the key thing to remember is that the people writing these reports don’t have the power to make big decisions, like axing a group. They’re literally just reporting online opinions, and which rumours are catching, and how people react. I’m pretty convinced most people haven’t read the document in full, they’re just going off articles and headlines (which is exactly what I did at first😅). You’re so right that only 20 pages out of 18,000 reports were leaked but if the “whistleblower” had anything genuinely harsh on New Jeans, they would’ve dropped it by now. Honestly, this must be the worst of it, and it’s not even that bad. But at the same time, throwing your whole career away over something like this is wild. I feel like they’ve convinced themselves HYBE is out to get them, and now it’s just confirmation bias. No matter what HYBE says or does, they’re always going to see the worst.

[@TheHaniverse]

Wow, thank you so much for this comment, it truly means a lot 😭🥺💜🙏🏾 I'm planning to take YT a lot more seriously next year but between life and ADHD its hard >< but I will try to put my heart into it, comments like yours really encourage me 💜

[@rras3]

Since you read through the whole internal document (kudos to you!), maybe you can speak to this: As to Han's comment about the NJ section of the report and how there must not have been anything horrible or else they'd be talking about that, I seem to remember that very early on MHJ made a fuss about the weekly report for including not positive things about NJ and Hybe agreed to remove NJ from the report. So I imagine there wasn't much on NJ in the internal document (depending on when everything was compiled) since they were excluded from the weekly report at some point on the request of MHJ

[@whk3120]

I agree

[@TheHaniverse]

@@rras3 Oh, I hadn't heard about MHJ requesting them not to be on the report! Do you know any sources where I can read about that? :O

[@moonlightpaw5868]

@@TheHaniverse Korean Entertainment federation call them back to return to Ador so now they are fu*k. You know you are when Entertainment federation involved. They are the one who are sure you don’t make a mess of entertainment industry

[@Moonlighteverafter]

Girl first of all YOU ARE BEAUTIFUL!!! Like holy crap. Also I love hearing your professional take. A lot of points I agree with you. I do think a lot of Ador moves were LEGALLY sound.

[@TheHaniverse]

Oh my 😭😭🤧 I don't even know how to react to that, except to say THANK YOU ;v; that's so sweet

[@nanisantiago307]

No they want to leave without paying, pay up and leave

[@sagajo74]

Career suicide.

[@TheHaniverse]

If they keep going like this, then most likely...

[@jayneculver1542]

I wouldn’t be surprised if they used the “don’t you know who I am” when not recognised. They come across as entitled brats who are throwing their toys out of the pram. It’ll be a brave company that’s willing to take such troublemakers on in the future. Just saying.

[@splendore.ngrandeur3599]

HYBE NEVER DIE 😂

[@TheHaniverse]

Honestly this is the irony of it all, MHJ is trying so hard to ruin HYBE but it just cant happen lolol

[@hatrgatr]

From what I’ve heard on Reddit (take with a grain of salt), the Korean general public is on NWJNS and MHJ’s side. Did the smug looks/laughing at the most recent press conference sway anything negatively for the girls? Just curious. I feel that international fans generally have a much harsher view of them.

[@TheHaniverse]

The GP started on their side, but have slowly turned against them. NJs lost a LOT of favor after their YT video and many criticised that they should have just stayed silent so they could keep up their 'victim' facade. MHJ is a little harder because there's a small group who still virmentaly believe she is a downrodden woman standing up for women's rights, but those who are following the case closely are definitely turning against her. Right now, a lot of lawyers who are also pro-NJS are also turning against MHJ bc they can see how she's manipulating them.

[@moonlightpaw5868]

Today December 4 / Korean Entertainment federation call them back to return to Ador so now they are fu*k. You know you are when Entertainment federation involved. They are the one who are sure you don’t make a mess of entertainment industry

[@Qrztuvwxyz1]

1:02:08 The argument that NewJeans and their fans are going with as to why Min Hee Jin should be CEO is that as CEO she would be given the power to fully protect the girls. Hanni claimed that they lived in a roach infested apartment before MHJ took them in at ADOR and improved their living conditions. MHJ was the one who spoke up against the internal report and said HYBE was being too harsh on the girls. As much as I do not like MHJ, I think that is a strong argument as to why she should still be CEO. It also makes sense why the girls would throw away their careers for her. They would fear retaliation from HYBE and MHJ as CEO would protect them from that for the duration of their contract. However, those were small battles in comparison to what's going on now. When the real war came, MHJ took them with her into the battlefield. MHJ knows that this dispute is something she started. But at every step of the way, she clung onto them and used their good image to boost her own image. Instead of nurturing the girls, she trained them to think that they're nothing without her and manipulated their fandom into believing this sentiment as well. She attacked ILLIT and LSF over petty reasons. She continues to use the media to bully ILLIT (notice how every time ILLIT is about to work, there's suddenly a new exclusive that overshadows ILLIT's opportunity to shine). Someone that vindictive and selfish is not CEO material.

[@zeyv4551]

Even if the claim was true... their living conditions weren't so great and MHJ took them out of that living condition and put them in a better living arrangement... it was done with Hybe money. Hybe gave her a pretty good budget, which made it possible. In addition, MHJ took the gals from Source and didn't have to spend money on training for the gals because they were already trained and ready to debut with the song Attention at the time. Source spent a lot of money on the NJ gals and no way to recoup it from their investment into them. Do you really think she deserves the credit? Do you think if she had to actually spend her budget to train the gals, which would have been millions for each member, she would've been able to move them to a better place?

[@MikiBorahae]

how was Hybe harsh to the girls? ... Ador is their company. if they lived so well under Ador, why do they say they had a hard time? Ador is their company, not Hybe. all legal stuff is from Ador to them.

[@TheHaniverse]

I get what you mean about MHJ protecting them as CEO, but here's the thing - protecting them from what? She claimed NJs were being bullied before the ADOR audit, but there's not even a single case they've used as evidence, the internal document and ILLIT thing happened after the audit too, so there have no actual instances of being bullied they can use to justify this in court. Also, this is a company, personal relationships don't matter, if they think ADOR won't protect them, then they can sue ADOR when an actual instance of that happens, you can't preemptively change your boss because you think they may not like you in the future. HYBE is also not stupid enough to openly retaliate, if they wanted to retaliate then suing NJs would be the best thing - they actually have no factual basis for the idea that HYBE would try to hurt them anyway because until now, no such example exists. So legally speaking, I don't agree that would be a strong enough argument for her to be the CEO again. I do completely agree with you on the second paragraph though! I hope ILLIT are able to break through the media play and grow past NJs as the biggest middle finger to MHJ.

[@orangepencil7]

I was wondering if you could explain more about Hybe groups not being as popular in SK as they are abroad. While I don't know much about the other groups, I know a lot about SVT. They recently won two major daesang awards at MAMA. At the time of release, FML was the 2nd most pre-ordered album in South Korean history. Their subunit BSS had Fighting chosen for the SK Olympic team song. I know that Boo Seungkwan is quite well known by the general public because of his variety show appearances. Going SVT has had a lot of influence over other kpop variety shows too. Tickets to SVT concerts in Korea are also insanely hard to get. I feel all the evidence I've seen points to them being pretty popular in SK. I'm sure you know better as you're actually living in South Korea. As an outsider looking in, I'm just a little confused about your statement. If they're not consider as popular in SK, what groups, outside of NJs, do you consider to be popular in SK?

[@qi6kq]

i was wondering about that too

[@TheHaniverse]

I totally understand where you're coming from because I felt the same until I witnessed things first hand, so lemme explain! (I will also use TXT as an allegory at points!) Let me start by saying, I am not syaing SVT is 'not' popular, I'm just saying they don't have as much influence as one might think. Addressing some of your points, starting with concerts - youre right, SVT tickets are insanely hard to get on Korea, but the reason is because of the number of Chinese fans they have. Resellers always target groups with stronger Chinese fanbases because theyre willing to spend more money on resale tickets. For the latest caratland, I tried to help a friend buy second hand tickets and they were going for about 660 bucks, whereas when I bought my own for TXT they were around 450, but the original price is the same. (Side note: TXT are also insanely hard to get tickets for here because they have a lot of Japanese and int fans.) The reality is, just because a concert is held in Korea doesnt mean the attendees are actual koreans. Likewise in terms of albums sales, as someone who personallt runs GOs, I buy between 800-1,600 albums per TXT comeback, and I know GOMs who do much higher numbers for different groups, so I can only suspect the same for a group as long running as SVT. What you have to look at is domestic streams which are significantly lower than their sales numbers, thats not to take away from their achievement and theres nothing wrong with having a stronger international presence, its just the way it is. The other thing is in Korea, perception is very... shallow, for lack of a better word. SVT are an 'old' group and in Korea it is consider uncool to like kpop as you pass university age, so there's no denying that younger groups are just more popular amongst younger people. SVT do absolutely have young fans, but if I had to pick a popular group domestically it would be NCT Dream, ofc RIIZE, and recently Stray Kids have had a mini renaissance. One last thing, I think there's a difference between being well-known and well-liked (ie having people actively spending on you) - SVT absolutely have a loyal fanbase but their domestic fanbase pales in comparison to their international one. Older idols tend to branch out in varieties and such, and the SVT members are fantastic at that, but unfortunately that doesnt translate to that many paying consumers. I don't like that the system works like this, and I think there needs to be more recognition for artists who do well overseas, but it is what it is. (Also, I wouldnt consider NJs well-liked, just well-known, hence why their revenue is low.) (P.s. another great example is ATEEZ, they are super popular internationally but they have ZERO presence amongst the gp in Korea 😢)

[@halane4790]

@@TheHaniverse I am amazed that SHINee somehow GREW their numbers during DCM era after enlistment. I don't think I ever saw that happening before for an older group 🤣

[@samanthamay9779]

41:31 Blackpink followers on KZbin is 93 million, and NewJeans is 7 million, they not the same,,,

[@TheHaniverse]

Exactly my point!

[@Sechari]

MHJ speaks with such an obnoxious level of self importance… imo it’s obvious that she only cares about herself. For the her the girls staying with ADOR is the worst case scenario, because it would prove that she is not instrumental for their success, so them torpedoing their own career leaves her with the opportunity to create “the group new jeans were meant to be” while not losing anything she hasn’t lost already. Sadly with how a lot of tokkies ride or die for that woman, if she were to discard the girls, the fans would probably still follow her, rather than them.

[@TheHaniverse]

This line here: so them torpedoing their own career leaves her with the opportunity to create “the group new jeans were meant to be" - literally exactly what I think too. Not only does she have no obligation to stick with NJs, I almost think it'll be better for her to pretend she did all she could and then uset hat sympathy as support for her new group.

[@MaggieBesas]

Armys were supporting NJ because of BTS but now they backout.

[@TheHaniverse]

I persoanlly wouldn't go that far, I think most ARMYs have a 'not BTS, not my problem' mindset 🤧

[@HailToTheMeep]

@@TheHaniverseThey might mean when the group debuted.

[@btsforever1872]

Yes, some supported the little sister narrative. I never accepted that concept and only focus on BTS/members.

[@TheHaniverse]

Yes but even with TXT, I saw a lot of ARMYs say they were here for BTS only, and now there's a split between ARMYs and ARMOAs. I think it's because a lot of BTS fans weren't kpop fans before they discovered BTS, and now they've either expanded to other groups (and rarely is BTS their ult anymore) or they ONLY consume BTS. I would say that these two groups make up 90% of ARMYs, and then youve got the last 10% are multis who still ult BTS like me 😅

[@btsforever1872]

@@TheHaniverse ARMY doesn’t have a problem with ARMOAs. And, I agree the majority of ARMYs are not KPOP fans (including me) and only focus on BTS/Members. Yes, some have expanded but not enough to make a dent in their popularity and success. BTS on hiatus has continued to chart on BB 100, has broken several records and increased their following on several SNS platforms. Also, the narrative of KPOP is a group project is one of the reason KPOP will never be taken seriously in the west. Recently, another fandom asked ARMY to let them win because their faves deserved it. 😂😂

[@MikiBorahae]

their contract is with Ador, Hybe has nothing to do with them. all legal stuff falls on Ador. if people gonna be mad or blame someone it should be the people who managed them in their company which is Ador. the one who created all the drama and allegations left them. they were 2.5 hours late for their own press conference. I read in another video that they left Korea? IDK about that. but my Korean friend said in his country they don't care about that drama anymore, all they said is they have to pay up and go quietly.

[@zeyv4551]

Hopefully you take a look at the recent article by Dispatch in relation to this mess.

[@TheHaniverse]

I am scripting a video as we speak, there's just so much to cover I don't even know where to start! 😅

[@wehave2teeth]

Great take very fair and reasonable yet compassionate.

[@TheHaniverse]

Thank you! I tried to look at the situation from both sides and present that separately from my personal opinions :3

[@samanthamay9779]

1:01:35 where can i see that post or whats the person's user name. Thanks

[@TheHaniverse]

For the English translation, I'd recommend user jjinjins on Twitter! The original Laywer is @lawyergogo on KZbin!

[@sushi0085]

I think their goal is to make it so Ador/Hybe voluntarily ends their contract because they causing too many problems. I think this makes the most sense since they aren’t bringing Ador to court, and continuing to do events…..ya this is the goal, since they can’t actually terminate the contract on their end. I think labels have much more power and liberty to do so without much consequences. However, Hybe obviously don’t want this, especially since they know MHJ wants this. They’ll rather shelv NJ than let that woman win. Lol

[@mariab6161]

do you think that a court could be swayed enough by a positiv public opinion towards nj and mhj, that they would rule against ador just to please the mood of the fans? ik that legally it makes no sens, but i have 0 confidence in korea legal system being fair....

[@TheHaniverse]

Fantastic question! I kinda alluded to this when I said that NJs are not putting out good optics, favor has moved away from them since the YT stunt they pulled and only continues to grow worse with each action. Its hard to quantify but the timing of the lawsuit would make a huge difference (sooner being more in njs favor, and later making things look worse for them) But hybe would appeal the hell out of that decision though, and youre absolutely right that the legal system here is a joke. I also know someone who works at the law firm hybe is using (he works in a different department of corporate law tho, not directly on this case), and he said that when they lost the injunction to MHJ their CEO even visited the office and it was chaos for a few weeks, so I can also see hybes lawyers being far more aggressive

[@whk3120]

Yeah, that’s been MHJs plan all along. Put so much pressure on Hybe that it gets settled out of court. It’s also how you can win when you only own 20% of the company, because a court of public opinion doesn’t have to use legal documents, all they have to use is hearsay and doctored documents. It’s also why it took so long for them to serve her the court papers and the court served the ultimatum.

[@whk3120]

@@TheHaniverse Min Hee Jin seems to be using the past eight months as a public trial rather than pursuing legal action. By dragging out the process, she’s releasing information-whether accurate or not-with hearsay as her most powerful weapon to turn public opinion against HYBE and BTS. Through press conferences, media releases, and political influence, she appears to be building pressure for an out-of-court settlement, fueled by public backlash. So much for her “I only own 20% stock, what can I do?” A court case might not be her goal, as it would require verified evidence and prevent the use of questionable tactics, which is probably why she was dodging the court paper for the Belift case.

[@TheHaniverse]

I dont think her strategy is working though, public sentiment has started to turn against NJs and she lost her last injunction which is why she ultimately quit. And HYBE aren't dumb enough to settle out of court when they have such a sure-fire win - that's why until now ADOR has only put out statements that are sympathetic to NJs, if they attack them in anyway, it'd be playing right into MHJs strategy.

[@TheHaniverse]

The irony is, her dodging belift came back to bite her because they've sued her instead and know they've got a court date in January! I can't wait to see what happens then.

[@Amandaaa659]

Could you drop the attorney Go’s KZbin ?

[@TheHaniverse]

His user is @laywergogo , if you pop that after youtube dot com in your search bar it should come up! (Can't post links in comments sorry!) For the English translation, I'd recommend user jjinjins on Twitter!

[@FifthGate]

The house was NOT foreclosed on. It was attached in the Employee B case. It's now available to be sold to pay damages to Employee B if she wins. MHJ is probably still living in it.

[@stephhb.1736]

Anyone else just wants this all to be over?

[@TheHaniverse]

Big mood, but I feel we're far from the end :c

[@FifthGate]

54:25

[@winniethemao3429]

Please get a better microphone. Very well explained opnions, btw this video is private right now?

[@nittiwu9909]

She has a beautiful accent. Nothings wrong with the way she speak.

[@winniethemao3429]

@@nittiwu9909 my bad, I meant microphone.

[@TheHaniverse]

Hi, could you elaborate on what's wrong with the sound quality? Is it volume, clarity, or? 🤔 I'm always open to feedback ^^

[@TheHaniverse]

Thank you, this is very sweet of you 🥹🙏🏾💜 also heads up, my pronouns are they/them, I know that wasnt clear in this video 🙏🏾

[@winniethemao3429]

@@TheHaniverse yes I feel the sound quality is really low, not clarify enough.

[@scanspeak00]

Your HYBE/BTS bias is obvious.Just saying.

[@TheHaniverse]

This comment is so meaningless because 1. It shows you didn't watch the whole video where I clearly said I dont support HYBE, I'm just against MHJ 2. It provides no value to the larger conversation, no points were made, no arguments debunked, nothing. 3. The equation of BTS = HYBE is already dumb, but it's even worse when it clearly has no relevance to the topic of NJs vs ADOR I appreciate the comment but like why use so many words to say nothing 🤔

[@scanspeak00]

@@TheHaniverse ARMY are almost always very pro-Bang Si Hyuk, hence pro-HYBE/ADOR, hence anti-NewJeans/MHJ. It's OK, we all have a bias, including me. It's just how it came across to me (not knowing anything about you personally), though you made some good points which I responded to in other comments.

[@TheHaniverse]

@scanspeak00 so you admit that you're projecting without knowing me, which just proves my point. Correlation and causation arent the same, just because I like BTS doesnt mean I have to support HYBE's position, and just because I'm anti-MHJ doesn't mean it's because I like BTS. I'm an individual with my own thoughts and opinions and I've provided justifications for all I've said, that does not classify as a bias.

[@scanspeak00]

@@TheHaniverse Its my opinion. I think you're protesting way too hard.

[@TheHaniverse]

@scanspeak00 its your opinion but its my video lol, you already admitted you dont know me so who are you to call me bias >_> if you cant handle a reply then you shouldn't have commented