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On March 31st, 2022, TBWA\RAAD launched NEXT - MENA’s first creative-led innovation consultancy designed to shape the future of brand experiences today, during a spectacular immersive event at “Infinity Des Lumières”.
Powered by TBWA - The Disruption® Company, NEXT connects emerging tech with a deep understanding of culture and brands. Through Future Mapping and Sprints, NEXT delivers disruptive innovation pipelines that unlock business and brand opportunities.