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Vineyard profitability is key to ensuring a thriving New Zealand wine industry. As costs continue to rise, we must adapt and innovate to remain profitable. A new research programme led by Bragato Research Institute (BRI) has been designed to address these challenges. The programme, called Next Generation Viticulture, will research growing vines to be more efficient at turning sunlight into grapes, reducing growers’ input cost per unit of output.
“The programme’s vision is to increase the profitability of the New Zealand wine industry by improving vineyard productivity, reducing variability in yields, while delivering exceptional quality New Zealand wines the world demands,” says New Zealand Winegrowers Chair Clive Jones.
The announcement was made following the signing of a new partnership between the Ministry for Primary Industries, New Zealand Winegrowers, and seven wine business co-investors contributing cash and in-kind. Bragato Research Institute is contracted to manage and deliver the programme.
Find out more at bri.co.nz