NeXT, OpenStep and the return of Steve Jobs to Apple

[@TheSteveSteele]

I was working at Apple at this time when Gil Amelia was CEO. He wasn’t totally incompetent. He worked really hard to save Apple while competitors pressed to buy Apple or see it gone. And after being smart enough to not put Copland on top of NT, and realizing BeOS would be too.much work to save Apple, he knew what he had to do. Even inside Apple EVERYONE wanted Jobs back. There was a printed picture of Jobs on the wall on my floor with the caption “Our Leader” and this was 1995! But we never thought it would ever happen. Got to give Gil and Ellen Hancock credit for this. The day the NeXT deal happened was a joyous day. We knew Apple would survive and thrive in time.

[@runforit420]

Were you there when Spindler was CEO?

[@TheSteveSteele]

runforit420 Spindler was just about to leave when I got there. For my first few months I was just so happy to be there that I didn’t really pay attention to the politics. Most of us weren’t really thinking about it as far as I remember. That came a few months later and happened fast. Gil came in, then the rumors of Apple’s demise followed a little later and lay offs were being planned. I got out before anything could happen and ended up at Motorola working with their Power PC planning and management group. I still wanted to be close to what Apple was doing and that was my best shot at that time. Either that or one of the clone manufacturers. In fact, most of my friends ended up at Power Computing. That company was like Apple 2.0. Lot of cool former Apple people were there who really wanted to help Apple. They were a positive bunch.

[@davidk7575]

You had a ring-side seat to corporate history! Thanks for your insights

[@TheSteveSteele]

David K My pleasure. Those were interesting times for tech enthusiasts.

[@Julle83]

Thanks for sharing! Extremely interesting to hear what it was like.

[@mococaboy17]

I can't stop watching Steve Jobs videos. These videos have kept me going through this week of finals for college, all I do is watch these videos and do my work at the same time. Its peaceful. Its nice.

[@lalocuellar9895]

I'm currently in college And I've been doing the same! Lol 7 years later😂

[@devaraft]

@@lalocuellar9895 glad, I'm not the only one

[@chrismoore9383]

They r giants ...we need so many more. They provide great services!

[@vimalcurio]

You're watching these videos and doing stupidity by going through education system lol

[@cagataykaydr3015]

Hey, 8 years but nothing changed my friend. Now it's my turn to apply the same tactic

[@gabyu]

The minute he speaks, everything is so clear and engaging. Amazing. As always.

[@MrVisde]

Steve had such an authentic way of presenting. It was like a glass of water after crossing the desert. So many tech companies today are mimic'ing the way Steve unveiled new products and explained the benefits. It all feels so choreographed and rehearsed now.

[@ArthArmani]

Thanks Gil for saving Apple and giving your job to Steve Jobs.

[@nickfromm5315]

Kinda had to pry it from him, but yeah he made the right choice. I couldnt imagine Macs running BeeOS

[@Aichon]

Steve's facial expression and reaction at 7:20 when he sees that Gil stood next to him for a photo op = awesome.

[@iTechOSyoutube]

7:20

[@JohnMeshelanyJr]

No, Gil knew what was going to happen. He accepted that when they bought NeXT

[@tomenglishmusic6808]

Amelio doesn’t get enough credit for being the surgeon that correctly diagnosed Apple, cast about objectively for a brain donor, found Jobs and NeXT, and did the transplant. This operation (seen here in all its chaotic awkwardness) created modern Apple. Without him, the patient would have died and been just a footnote in history.

[@mimsnshine]

Well said ❤

[@bradstewart7007]

Gil saved Apple. He did absolutely everything right, even if that meant he lost his job there.

[@KoenDoesThings]

Yeah without him it whould be very unlikely for Jobs to come back

[@bradstewart7007]

@@KoenDoesThings Yep, he did what was good for Apple, not for himself.

[@bandersnatch6546]

Isn't he the one who said, "Apple is like a ship with a hole in the bottom, leaking water and my job is to get the ship pointed in the right direction"

[@KoenDoesThings]

@@bandersnatch6546 I think that was the steve jobs movie

[@bradstewart7007]

@@bandersnatch6546 Apparently, but he then proceeded to save Apple by selecting the correct operating system and with it, Jobs. I didn't say he should have stayed CEO instead of Jobs. I'm saying he was hired to fix Apple and that's what he did, so it shouldn't be forgotten over some mean anecdote Steve put out in the world.

[@floptech7341]

Amelio: Blah blah blah... Audience: Zzzzzz... Jobs: "This is our mission. ..." Audience: Boom!

[@AKumar528]

Frankly Amelio saved Apple by reinstating Steve. His contribution can't be denied

[@AKumar528]

29:33 why Muhammad Ali boxer 😅

[@joshdznyc]

It was time for Gil to leave and for Steve to be in charge of his own company that he founded. I’m glad the board voted Gil out and Steve in. I think the board should have let John Sculley go and kept Steve. Apple was destroyed under Sculley.

[@samirmengadi5317]

@@AKumar528An example of a success story

[@laurakane6426]

Gil did do the best thing for Apple and that was to bring Steve back.

[@briandecker8403]

it's not everyday you get to see multiple people implode their careers over such a short period of time.

[@MrVisde]

Love that moment where Woz is being introduced as a surprise guest and Steve is the only one in the room who knows where he is 😅

[@rjaymolina]

Probably told him to mess with Gil’s rehearsed intro 😂

[@mohaawwkk]

Yeah that was pretty funny actually xD

[@Slash18622]

43:49 - Steve Jobs gives him the death stare. Imagine if Jobs had a knife at this moment. He can‘t even stop staring.

[@glauberpdf]

Whos that guy?

[@flann13]

​@@glauberpdf Satjiv S. Chahil. His Wikipedia page is quite impressive.

[@popolony2k]

Yes....I realized this too :)

[@AshleyPomeroy]

​@@flann13 Ye Gods. His Wikipedia page reads like a huge vanity project. It has the excessive detail of a LinkedIn profile. I learn that "his life's work has been to make technology essential to the creative, moral, and fun-loving continuum of human existence". And yet he seems to be the kiss of death - after leaving Apple he went to Palm, and then Hewlett-Packard.

[@tonyg3091]

The moment Steve enters the stage-you realize the difference between a manager of a tech company and a Superstar.

[@rambalram2610]

What amazes me is Steve was not a trained computer or electrical engineer. Yet he explains all insight into technology, interplay of hardware and software so elegantly. It shows how much grip he had on the product that his company were developing. I am sure he had not written a single line of code in those products but knew inside out. This is sheer passion and grit.

[@justinnamuco9096]

And experience. He lived the computing history we learn in schools today

[@turolretar]

Didn’t he work in Atari?

[@rambalram2610]

Not known to work on programming language or software engineering at Atari. Some media report claimed, worked to soldering resistors and fixing broken cartridges at Atari to save money for a trip to India - Land of spirituality.

[@Christobanistan]

He did learn BASIC programming, which is verrry simple, but at least he got the tip of his toe wet.

[@positivefutures21]

Steve Jobs knows Electronics. He even learned advanced concepts such as Microcontrollers, RAM and ROM in 1960s - 70's. You may read the Biography of Steve Wozniak.

[@JamesRBentley]

Anyone who has had to present something to a company will appreciate just how incredible Steve Job's presence, charisma, and attention to detail is. Unbelievable.

[@therainman7777]

Can you help explain to me? On every Jobs video I see comments like yours. Yet when I watch Jobs present I feel he’s just a solid, competent presenter. He speaks clearly and doesn’t stutter or mumble, sure. But are his presentations really that extraordinary? Is his “charisma” really as incredible as everyone is saying? To me it seems like he’s just going through slides and reading his remarks. I don’t get why people fawn over his presentation skills so much.

[@iseptimus]

@@therainman7777sadly if you don’t see it you will never get it. But most of it is confidence and belief in the work you have done and are doing. It’s easy to see through a salesman who doesn’t but says he does.

[@yassinrian292]

@@therainman7777really?. Have you ever given a presentation in front of hundreds of people and convince every one of them and even hypnotizing them….the way he is presenting is magical…few on this world can do that

[@blurrysmokes6216]

@@therainman7777One of the thing is you can watch other people explaining something and compare it to how steve can present such a boring thing into something thats worth to listen and yet being very exciting.

[@tpf4292]

you can tell Steve Jobs was quite concerned about Apple's future. Credits have to be given to Gil Amelio for directing the then sinking Apple towards the right direction

[@andytinganyang4706]

This was the famous "presentation from hell," the most disastrous Apple keynote in history. Thanks for uploading

[@ProBloggerWorld]

In hindsight, this is one of the most insightful presentations in many ways. There is so much contrast and stuff to reflect on. We know now how the story ended. The tales of two strategies, styles, leadership, and information presentation make it the best document ever.

[@ronaldcc1132]

The demo at the end was just painful

[@debjitdt]

Just one line is enough: Steve Jobs came back to Apple in Feb 1997. The Marketing guy (Satjiv Chahlil) left Apple in April 1997.

[@tarkovskybresson4581]

The second line is missing and it is about computer engineers and programmers virtuoso leaving Apple in 1997. The legendary co-founder is wearing many hats...and it work.

[@vinnyavalanche]

@@tarkovskybresson4581 what the fuck does that even mean

[@prologik85]

@@vinnyavalanche just look at Job's eyes when the Indian finished his "not so funny" presentation and you'll certainly understand.

[@tylertyler82]

Satjiv got shivved.

[@BjrnOttoVasbottenbjovas]

43:57 death stare

[@ashtonbt1]

My favorite part is when Gil claps in the microphone. I'm glad he was able to do that so many times.

[@Marc_Masters]

😄

[@kubricksghost6058]

Lmaoo

[@opensourceguy730]

I’ll never forget the day of this event. 24 years later, who could have predicted that Apple would be the most valuable company in the world? I hope Gil Amelio kept his Apple stock, because it was the greatest acquisition in history.

[@athanassiosdesigner]

I did my friend, and actually did it back in October of 1996. Yes, I am ;)

[@dmora2309]

I remember that moment too, however I wasn’t that optimistic, I knew Apple will be back and became a player in computer world, I mean I was optimistic but never tough Apple could grew soooooo much.

[@superviewer]

Gil did start cleaning up the company but his greatest claim to fame will be bringing Steve back to Apple. How he expected to co-exist with Steve within Apple, I have no clue...

[@RoastBeefSandwich]

Gil was never expected to be at Apple long. Perhaps longer than the 500 days he was there, but his job was to stabilize the company and set it on the right track which he successfully did. Without Gil being there it's very likely that Apple wouldn't have lasted another year or two.

[@rossgeography]

It’s weird him on stage and Jobs doesn’t really acknowledge him / no handover in the presentation - in Jobs mind obvs “there can only be one (leader)” highlander style!

[@runforit4203]

@@RoastBeefSandwich Apple had capital to continue for another 5-6 months when Gil arrived. How he pulled off raising capital in February 1996 was fantastic.

[@Bafunde]

I just finished Gil Amelio's Book "On the Firing Line", this video makes a lot of sense. He must have had a tough time but did an amazing Job. I don't know how he was fooled that Steve Jobs wasn't malicious.

[@jamesraubenheimer3796]

Love the ending with Jobs scurrying off stage to avoid the final pic

[@joshjhutton]

40:52 And with a click of a mouse, your career at Apple was over.

[@carlos52321]

😁

[@sushimamba4281]

That was such a bad presentation. I don't know who should be more responsible for that piss poor performance: Gil Amelio for asking him to present when clearly he appeared to be clueless. Or the presenter himself who was woefully underprepared.

[@ashwinpnair2891]

LMAO CRAZY, that stare Steve gave thinking "What a useless gadget"😂😅😂

[@yoloswag6242]

HAHAHA that guy was the perfect satire

[@ToomanyFrancis]

Less than a month later he changed position from VP of marketing to marketing consultant.

[@heatherhutchinson3625]

I like how Gil talks about developers being excited while himself not being excited at all.

[@kubricksghost6058]

Lmao

[@MrGilRoland]

Jobs was watching that poor guy at the end like he was looking at a Martian 😂

[@popolony2k]

He spoke something to that guy...could you realize that he was mimicking something to that guy ?

[@tipoomaster]

Woz's sweater. Legendary.

[@SXI96]

It's a chick magnet

[@nickthinks1]

Underrated comment. 😂

[@justinnamuco9096]

Gil calling Steve Wozniak from the back of the audience was iconic

[@YongKuKim]

One minute of listening to Gil feels like an hour

[@felixd6001]

"uuhmm . . . ."

[@jojopuppyfish]

Steve Jobs said he was a bozo. Its tough to argue while listing to this.

[@perfectionbox]

Jobs had really mastered the art of not saying "uh" and "um" every fifth word, unlike his predecessor.

[@amycrunch3812]

Amelio was a corporate doctor. Apple at that time had been a pack of arrogance. Even the Cupertino school system planned on scrapping their Apple lineup. Because nothing worked. The first thing Gil did when the board asked him to step down and take the reins for a while was set up a Mac right out of the factory in his office. It didn't work. So Gil stopped all production for half a year until he got the people doing a good job again.

[@jbravo300]

noticed that as well

[@Dan-TechAndMusic]

If you watch the video "Worst. Apple. Keynote. Ever.", it's explained that Amelio didn't rehearse, then last minute decided to have the teleprompter just give him bullet points, which he would adlib off. Recipe for disaster.

[@peggyfranzen6159]

Binary is on or off.

[@EricLatios]

7:42 "um"

[@TalesOfWar]

Indeed. He made a lot of bad decisions, but the absolute best ones he made were bringing Steve back and buying NeXT.

[@The-Weekend-Warrior]

Wow... that presentation/unveiling of the 20th Anniversary Macintosh was the worst thing I've ever seen. The discomfort in poor Steve Jobs was so obvious.

[@SeniorDigitalMarketing]

In November 1996 Amelio started discussions with Steve Jobs' NeXT, and bought the company on February 4, 1997, for $429 million. During Amelio's tenure Apple's stock continued to slump and hit a 12-year low in Q2 1997 that was at least partially caused by a single sale of 1.5 million shares of Apple stock on June 26 by an anonymous party who was later confirmed to be Steve Jobs.

[@valensinclair6750]

That awkward demo at the end, and the look on Jobs' face. A couple months later Satjiv was no longer employed at Apple. LMAO!

[@justinnamuco9096]

Valen Sinclair Is that for real? That's just so unfortunate

[@Hammid]

Good.

[@Ifalvarado]

And he worked at HP with the PC is personal again slogan that made HP mad money...

[@hans-peterluttke7321]

That was like a SNL satire on Apple, what the fuck was that. "Industrial Design"? That's like Frankenstein made this thing from parts out of the electronics dumpster.

[@paulkieffer1189]

quickest way to get fired, blow a demo you're in charge of running.

[@aleratz]

23:10 You know the event is big when they hire George Lucas as cameramen

[@beefcake0354]

LOL

[@priyonjoni]

aleratz lol

[@andrewblack2596]

Is that really him? Nay, it can’t be.

[@retropuffer2986]

When asked why he filmed the event Lucas said "Hey, free Mac" :D

[@billyz9448]

@@amanda.collaud You see him show up at about 7:50

[@erickleefeld4883]

Gil Amelio had one major accomplishment at Apple: He brought Steve Jobs back, with the NeXT team. And this was no small feat! At that point he should've just gotten out of the way, taken a golden parachute, and not wasted more of his or anyone else's time.

[@oldtwinsna8347]

Bringing Hancock and to affirm decision to abandon Copland was critical and not easy decision. Else would've easily sealed the fate of Apple back then. Probably would've been in chapter 7 and bought by Dell or HP.

[@gartblaum]

@Windows 10 The same mistake John Sculley has made: milk Apple product profitability so much that they may lose the future

[@ER_aka_RAM]

Windows 10 ..just because your namesake is still powned 23 years later, isn’t a reason to be so bitter. Microsoft has gone backwards, just now implementing OpenSouce... deal with it!

[@ER_aka_RAM]

referral madness Absolutely nothing at all, hence my point... Microsoft has finally adopted it into their core, and has reshaped the company to continue innovating into the future.

[@ER_aka_RAM]

referral madness WC2, Windows Terminal... Azure. They’re on fire and exactly where they should be! Good times ahead 🤙🏽

[@Hammid]

HAHAHAHAH, someone else hear Steve Jobs mumbling '… the demo gods´ after the song ceases around 42:20? ROOOOOOOOOOFL! Satjiv was so awful.

[@np2858]

Cut him some slack, man, no one was prepared, and that was a prototype model. The glitches were very poorly timed. So many things went wrong, and everyone laughed at him for asking them to name a price. It was just poorly scripted, especially because Jobs just came back and they had to change everything up.

[@irixperson]

Oh man, I just picked up on that.

[@wcffelix8464]

If you read Steve's book, he was pissed at this keynote LOL, and when asked to shoot photos together, he kept his distance away from the stupid Amelio.

[@SXI96]

"he did pissed"? What does that mean?

[@wcffelix8464]

Sorry for my broken English. There u go... ;(

[@Browningate]

I'd be disappointed too if some guy ruined my half-hour presentation with a failed demonstration.

[@CusterFlux]

Gil picked the worst possible time and place to learn that appearing confident & relaxed is not simply a state of mind and a new shirt, but primarily the result of being well prepared: it's especially painful when the guy following his opening act turned out to be one of the best technology presenters of the 20th Century - ouch.

[@dezent]

Not sure why people not giving creds to the guy that took Steve back and made the deal with NEXT.

[@segaprophet]

TAM, TAM, please respond . . . the audience wants to see you run CNN News . . TAM : BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP I loled.

[@tylertyler82]

I unalived 💀

[@rupang886]

Mac OS X's primary programming environment is essentially OpenStep with Mac OS X ports of the development libraries and tools, now called Cocoa. That's right. This thing is the basis of today's Mac Apps.

[@sonicr360]

38:39 - that makes me laugh that the CEO is pointing back to the audience, the audience in turn, look back... yet Jobs looks to his right and ..... there is Steve coming on stage. I wonder how that made Gil Amelio feel!?!? Rather stupid perhaps!?

[@GeckonCZ]

Eh, just another prank from Woz. 38:51 Woz to Jobs: I did that just to show how dumb he is! Jobs: Yea. *Both smile*

[@Qasibr]

It doesn't seem like that's what Woz is saying...

[@anthonybooth1952]

Qasim Woz says "it's no joke about blinding you."

[@BleakVision]

Wow Steve looks like a James Bond villain in this keynote! Friggin awesome!

[@swaggy3987]

The literal CEO of Apple at the time starts this presentation with the type of generalities and buzzwords and pointless filler info that I would use when I throw together a last minute powerpoint for a class project on a topic that I read 2 paragraphs about and bs'd the rest... amazing.

[@anb2456]

yes, Amelio gets a lot of credit for 'bringing Steve back', but you can clearly see from this presentation that he's out of his depth. would Steve have returned if there was a different CEO at the time? yes probably, Apple was his baby

[@miniroll32]

Jobs' face at the end is hilarious. He's like "Lol wtf is that?"

[@ronaldcc1132]

hahaha it was more like "wtf are you guys doing with my company??"

[@MyPlacentaItches]

It is, quite frankly, astonishing how well they stuck to that list of goals at 20:00.

[@drinkingpoolwater]

steve was on his game here. totally confident and clear.

[@DoctorZisIN]

Jobs looked unimpressed by the 20th Anniversary Mac.

[@MichaelLlaneza]

Wow. What a long, strange trip it's been. That poor SVP of Marketing, he sounds like he hasn't been on a stage since he got his last diploma.

[@kasimirdenhertog3516]

Steve’s death stare @ 43:50 is just epic

[@BjrnOttoVasbottenbjovas]

Oh crap

[@baardbi]

I can't even begin to imagine what Steve was thinking when he saw that terrible "TV / stereo / computer / internet" hybrid thing.

[@GMEFIMagazine]

Gil: "We're going to give each of the first two of the devices to the two Steves." Woz left his in the box and threw it in his closet. Jobs threw his in the trash.

[@NikkiWrightVGM]

I doubt Steve would throw away something Jony Ive designed, paperweight or not >.>

[@the_eminent_Joshua_E_Hrouda]

:(

[@syncsummit]

I'm as much of a fan of Jobs as anyone - I've been since the 80's - way before most fanboys. But all the shit talking of Gil is a bit much. He's no Steve Jobs, and made a lot of stupid moves, but he took over a company that was a heaping pile of Scully and Schindler shit at that point, and he actually made some moves that saved Apple after two disastrous CEOs just about killed it, most significantly by bringing Steve Jobs back, that saved Apple. History should judge him better if only for that fact.

[@runforit420]

Gil stemmed the bleeding losses left by Spindler. I don't like to speak ill of the dead, but if you want to look at incompetent, look at Michael Spindler - he was more interested in finding a strategic partner for Apple than championing the Mac. Granted Sculley was probably on autopilot from 1990 to 1993, except for the AIM (Apple-IBM-Motorola) agreement for the PowerPC, which was a very good idea at the time.

[@thatkindofboi9955]

tbh gil was better by far than sculley and spindler like y'all said..

[@syncsummit]

@Ryan M Absolutely. They judge him unfairly - he did right the ship financially, and was at least as responsible for the iMac as Jobs (it was being developed under his watch). Of course, Jobs took what he was given and made Apple the company it is today. but without Amelio's efforts, he may not have had an Apple to come back to. He deserves credit for this.

[@syncsummit]

@@runforit420 Well said.

[@runforit420]

@@syncsummit Thanks. Trimming the product line also began under Amelio - thankfully he was responsible for the deep-six of the Performas.

[@friedgpu]

16:08 when he explains that the Mach OS is processor independent and that gives a lot of choices in the future if Apple chooses to move to another architecture, which actually happened in 2005 when they transitioned to Intel and explains as to why OS X had been compiled to x86 and PowerPC since the beginning, and iOS who has the same core as macOS that runs on ARM.

[@friedgpu]

@referral madness Msx OS?

[@gregorybowyer]

Check out Steve's goal at 20:14. He achieved it. This shows the importance of having clear goals.

[@WorldwideWyatt]

Steve Jobs was such a great communicator.

[@saskiavanhoutert6081]

Yes, he can express himself somehow very clearly and what a knowledge about the subject he knows so much about; computertechnology. Kind regards. Are you a youngster ? Your interest in computertechnology is very appreciated by me.

[@ElitePortraits]

He looks like a high tech priest. I miss him but we deal with it. That’s life

[@whette_fahrtz]

Interesting that the blue box and yellow box ideas were around before Jobs was at the helm, I always thought it was after.

[@w4terboi]

7:22, steve's reaction at how awkwardly close Amelio is standing next to him. haha.

[@sketchyinc]

I still have my Perfoma 6360 that I got in College as a gift from my parents. Without the Performa line, for many such as like myself, the Macintosh would probably would have been financially off limits. Furthermore, It gave the features of Macintosh who did not need the power that a Bussiness Professional might require. Calling the Performa crap is like calling the then BMW 318i Crap!

[@hans-peterluttke7321]

This pure ugly thing at the end is called: Twentieth Anniversary Macintosh (TAM). The initial price was around 10.000 Dollar but did get down to 1.999 because nobody want's to buy this. (more on Wikipedia)

[@NDakota79]

Steve is like: Let daddy handle this

[@flappospammo]

amazing to watch steve just walk in and take over amazing stuff god i miss him

[@geoattoronto]

Con men are really effective at what they are good at.

[@flappospammo]

@@geoattoronto nice to talk ill of the dead , real classy , blocked for being a moron , see ya

[@embraceyfear]

@@geoattoronto that’s a negative way of looking at it but I will say, he was a visionary. He knew apple and what it needed to survive. Although I see what you mean by conman because he didn’t create anything. But we can not discredit the visionary because without the visionary companies would not last the test of time.

[@SeniorDigitalMarketing]

Apple lost another $708 million. On the July 4, 1997 weekend, Jobs convinced the directors to oust Amelio in a boardroom coup; Amelio submitted his resignation less than a week later; and Jobs then became interim CEO on September 16.

[@dermotgrazebrook6829]

Thanks for restoring this footage. V enjoyable to watch.

[@BrianPittsTheEducator]

I got the sense that Steve was chomping at the bit to get rid of these bozos and make his company fly again. Amazing what passion can do.

[@LOLOLandaBOTTELofWIN]

NeXT is a failed computer company? In what way? A NeXT computer is what ran the internet. It's what revolutionized networking.

[@ferrreira]

NeXT had customers like Chrysler, NASA, American Airlines, AT&T, Bank Of America, among many other huge companies, how is that a failed company?

[@morten1]

It didn't fail, but as a manufacturer of workstation-class personal computers it wasn't a success. I guess: timing, too ahead of time, and waaay too expensive. But it was a success and important in some ways. And the OS was a big stone in building up the next Apple we know today Also, the time with NeXT made Steve Jobs a much more humble experienced CEO.

[@jSyndeoMusic]

Morten Yep! NeXT technology is STILL at the heart of Apple’s flagship platforms, including not only macOS, but iOS (including HomePod), watchOS, and tvOS! I’ve developed for each of those OSes, and the Yellow Box (now known as Cocoa) discussed here is still a game-changer.

[@robertmaclean7070]

BSD Unix is at the heart of macOS and of iOS also.

[@jSyndeoMusic]

Robert Maclean Yep, as the XNU kernel, AFAIK, is based Mach, but with several inclusions from FreeBSD (and likely other BSDs too).

[@adamhanly]

10:15 "And you guys have to stop making me blind" FLASH FLASH FLASH FLASH immediately after. Homeboy keeps his cool.

[@stevejobsworld4737]

Steve Jobs is THE LEGEND and ive always been inspired by him to do something in life. hes been a big part of my life and a big part of the tech revolution all over the world. in fact i put in a lot of effort to make a channel where i try to put up almost all the things he has thought people. so that i can inspire others and keep him alive in some form

[@700gsteak]

holy shitttt 7:19 steve is basking in the limelight of all the cheers. finds gil standing next to him for a photograph, he blinks and steps far away.7:35 Gils has a look of unimpressed

[@ToomanyFrancis]

It's a good thing Jobs and Woz were there, I can't imagine Apple making a profit off of anything presented by Gil or Satjiv.

[@vimalcurio]

Lol

[@WizzRacing]

Jobs being fired made Apple what it is today. He started NeXT and Pixar both gave him experience that Apple would need. Jobs understood mobile devises were the further as seen in Japan. You notice the iPod nano, iPod, iPod touch, iPhone hardware and an interface application iTunes that worked on any OS. then he moved to Intel based chips. All this in 7 short years. It's amazing how much they really got done and how it changed the market of computing. one reason every other hardware company copie

[@l21n18]

I can only imagine what a whole presentation from the guy at the beginning would be like

[@mglmouser]

Retrospectively, we lost so many features and promises over the years that we never did, in the end, open up to multiple architecture markets. Kinda sad to see the Mac still warded off in its own enclosure.

[@saskiavanhoutert6081]

Nice to see those two together again as they started, Steve and Steve, kind regards.

[@934ist]

43:50 What Steve Jobs is thinking: Bozo. Your device is crap, and it insults every fiber of my being to be up on stage with you. I will now melt you with my stare.

[@APheonixPretense8]

So glad I saw this...hilarious and so true What the Fuck happened here at the end and who let this doucher ruin the mojo So pathetic, hope he got fired

[@Lucian_Andries]

Oh it's so cute!!!!!!!! Them doing Photoshop benchmarks back then.... We're doing Cinebench now, and back then they were struggling with applying a Gaussian Blur filter.... Bless them!🤓😂

[@anjanspace]

Steve jobs staring at satjiv in the end is killing me lmaoooo

[@unitedunitedunited_]

That twentieth anniversary mac unveiling was a disaster

[@Evild00k]

HAHAHA! "Boy I didn't know I was going to be following steve jobs!" Gil Amelio "Join the crowd"

[@tylertyler82]

This video is a perfect example of the state of Apple's chaos and disfunction, and Steve Jobs' calm, steady leadership breaking through. I can't imagine the cringe and rage that Steve was holding in having to watch that reprehensible demo of the 20th Anniversary Macintosh (and Gil Amelio's annoying clapping throughout this entire keynote). This shows you what Apple was and what it became under Steve Jobs. I don't know how he made such a massive undertaking look easy, but he did it, and I thank him for it. RIP Legend!

[@shermanikk]

There's just so much in this video that is the foundation of Apple's strategy today in 2012. Steve was right.

[@douglasgreen437]

Apple is now lost again & Elon Musk is on another level...

[@SockyNoob]

Love seeing Woz on stage

[@leokimvideo]

Mickeleh sent me too

[@ase2201]

The camera angle on Gil would be priceless as he realizes that he is in the process of losing his job.

[@greaterbayareahero1401]

Steve was the boss. When he stepped out, it depicted the end of the old management.

[@infiltrator7777]

I remember watching this live. It was expected yet strange at the same time. I miss the good old days!

[@CT-vm4gf]

When I watch videos like these, I think of the persons life knowing what they achieved and how they’ve now passed away. Sort of like I’m from the future knowing what’s in store for them.

[@yashrajgujar4394]

The previous CEO had no idea what he is talking about! He is reading notes of someone else ! And then the legendary CEO Steve Jobs enters with his charismatic notes ! We can easily see that why Steve Jobs was the greatest presenter of all time

[@CLSGL]

The irony of everyone making fun of Gil’s “Sinking ship” analogy is that it actually does make sense. Apple WAS a sinking ship. And his job WAS to point it in the right direction. And that right direction was to Steve Jobs, so that he could rescue it. Many people trash Gil. But he arguably made the greatest decision in consumer electronics history by bringing Steve Jobs back.

[@DanielWesleyKCK]

Gil was CEO for about 1.5 years, he didn't really have enough time to screw anything up. It was a sinking ship when he jumped on, and it was a sinking ship when he got thrown off.

[@benzionsadigursky4250]

Daniel Wesley Yep it was a sinking ship and he was getting everyone to row in the same direction 😂

[@keithsweat7513]

Gil was an unsung hero, he did what he knew was required, and with no ego walked the plank. And I do think Steve held a special reserve for him.

[@videosuperhighway7655]

Gil never got the credit for saving apple by recognizing the problem at Apple and buying NeXT and bringing Steve Jobs on board.

[@sootmann]

"Our goal is to be one of the world's strongest brands..." -- mission accomplished.

[@georget10i]

I had no idea Chief Wiggum was a CEO of Apple.

[@CarlosRodriguez-xm7xw]

43:59, Job's looking at the guy as a predator before attacking his prey...

[@Marc_Masters]

LMAO he looked like he was about to fight right then and there

[@thatkindofboi9955]

pretty funny how some days later he literally fires the guy

[@alex6677]

Steve looks like he’s about to bludgeon him to death with that goddam crappy gadget

[@mgabrysSF]

Jesus no wonder Steve fired everyone on stage in 6 months XD

[@BobISuppose]

mgabrysSF so this guy with the funny suit was fired too? Or was he higher up? Yea other you tubers said he vs jobs presentation, no comparison.

[@RedHairdo]

@@BobISuppose Wozniak? No, he wasn't fired.

[@RSHekscher]

He means Amelio (funny suit). And yes, the board fired him.

[@sushimamba4281]

@@RSHekscher Hey they're all wearing funny suits!

[@mgabrysSF]

@Skunky Stinkerson - One of them - Markula, the rest - I'd have to backtrack because Steve Jobs was gone for quite a while and at least ... shoot I'm losing track ... what - 4 CEOs? Scully, Spindler, and Amelio. Ok that's 3 post Jobs 1985, but then you also had one that bailed before hand ...Michael Scott?

[@razterizer]

Oh no! What did they think when they put yellow boxes with white text on. Oh dear.