Macworld San Francisco 2008-The MacBook Air Intro (Pt. 1)

Here we see Steve Jobs introducing the MacBook Air ultra-portable laptop.

[@metalyoshi101]

This man can sell you Sand in the desert

[@AnthonyKoonce]

Lol

[@gwenwalravens8030]

Since there will be a shortage of sand to make things (we actually use a lot of sand each year to make all kinds of stuf) I'm sure he would be able to. Afaik sand is already big business and the deserts are owned by countries.

[@MrGilRoland]

The thing is he wouldn’t. More likely he’d give you a glass of water.

[@BillCarrIpswich]

*YEAH WOOO I LOVE SAND*

[@proxy7362]

@@MrGilRoland Nah a bowl not a glass :)

[@impc8265]

At that time apple’s design was 10 years ahead of its peer companies.

[@q3b26]

Unfortunately not anymore.

[@samlung2724]

Steve was so obsessed with thinness

[@lilycute3659]

Billy Johnson yees

[@dandavidson4717]

@@q3b26 The 12" MacBook was pretty far ahead. I really hope they reintroduce the concept. The iPad Pro is also excellent. They've certainly fallen behind elsewhere though, which is a shame. Their laptops need FaceID. Their phones need USB-C and smaller bezels. iOS desperately needs better notifications.

[@MartGameFails]

Agree, that Apple died with Steve, noe its just money grab from diehard loyalists.

[@Chad-Whiteman]

Jobs: 'id like to say thank you Intel' Cook: 'id like to say goodbye Intel'

[@gabithink5079]

That was a really good goodbye tho, 20hours of batt jesus....

[@maheshj]

jobs must have been happy to see their inhouse chip its incredible.

[@patricknally1177]

@@maheshj God if jobs could see apple today.

[@Geert890]

@@patricknally1177 I think macs wouldn't have such shit keyboards if he was still around

[@gfyGoogle]

@@Geert890 that was all Jony Ive’s doing, who is no longer with the company.

[@lausimeyer6558]

He certainly ordered the M1 MacBook Air in heaven...

[@ericflores1390]

Dam that hit

[@eduardowalter2022]

no

[@guneeksingh1236]

@M E cause he was a good person

[@iteratedofficial]

@M E shut up, idiot.

[@zacharyosvald251]

@@guneeksingh1236 Good person? Questionable. Highly accoladed salesman? IMO the best salesman ever. It is difficult to make someone want a product that is 11 years old, but he did

[@dakota5040]

Isn’t it funny how Steve can make a near 11 year old product sound just as desirable today as it was back when it was originally announced? Edit: Wow! Three years on and this comment still gets reactions. Despite time continuing to pass, my feelings are still the same. There is just such a “wow” factor with his presentations. They truly seem timeless.

[@daviddavidson3264]

Bought one in 2018. Best laptop i ever had so far.

[@andredingstertsao]

Yeah, even by watching this today, it gives me goosebumps still. Crazy.

[@Mark-kq6ch]

The 2017 version looks exactly the same.

[@girlsdrinkfeck]

no ,macbooks r shit always have been, it dosnt even ahve a fucking dvd drive

[@girlsdrinkfeck]

@@enlighteneddoggo5803 macs suck sht

[@jorgefernandez184]

8:03 he even admits that SSDs were pricy but fast... something that today's Apple would never say in a presentation. I truly miss the honesty and avantgarde products of Steve's era.

[@lam2197]

And the iMac 21 still come with 5400rpm while iMac 27 come with 7200rpm in 2020.

[@masternobody1896]

double tap to move windows and ios nice

[@falcon759]

Err...that's probably because 1. 12 years later, they _aren't_ as pricy and 2. spinning drives aren't even an option on Mac portables anymore, so what would the point of comparing it to something that didn't even exist?

[@dominicpascal5512]

​@@falcon759 these days they sell a fucking monitor stand for the price of an Air without even shrugging. Back then they were comparing their products with competitors like Sony and Dell. The Mac Pros back then were starting at $2500 for a quad core, same or below Dell PCs as shown in 2006 keynote.

[@falcon759]

@@dominicpascal5512 A monitor, let alone a monitor stand, is not a computer. You can use any monitor you want with a Mac Pro.

[@alexd6345]

At 3:58, you can genuinely tell he is proud of the innovative product he was able to deliver to the consumer.

[@puntarika18]

Like a proud daddy!

[@sol.slmnez]

indeed

[@Slimecrazy234]

He wanted to build great things that was his motivation behind his job and how he ran the company.

[@christianl.e.l17]

@@puntarika18 he was a proud daddy, but not of his actual daughter xdn’t

[@diogokamioka]

Was looking for this comment

[@smaronboruah]

3:59 Steve's smile shows how he himself is happy with how good of a product his company made. This is a sign of a true leader that excels in his leadership. He was truly the best...

[@thisGuyCodess]

Steve Jobs: we have a new product and let me explain all about it Tim Cook: we have a new product and Craig/Phil will tell you all about it

[@leeanucha]

lol!

[@nathanj3510]

Tim Cook: we have a new product and Craig/Phil will tell you that they are just larger and more colourful...

[@96juliusb]

and everybody already knew about it

[@nocctea]

Lol that's true but I can kinda see why Tim does it, since Craig/phil or whoever are the people who actually helped make the product, so they would be the best person to present it.

[@sarahhobbes7832]

so true!! 😂 but craig talks about software while phil talks about hardwares

[@kevinsamuel3930]

“We’ve got a great relationship with Intel” oops!

[@saroshhussain858]

🤣😅

[@eduardovillalpando9616]

lol that did not age well

[@meirm]

I mean..... they worked together for 12 more years since this video- I’d say that’s a pretty damn good relationship.

[@Dzsonib]

I giggled when I heard him say this :D

[@kundan7711]

I was looking for this comment

[@amon8400]

My favourite thing about Steve is that he is so honest about the products. You can’t be successful unless you can have a little fun with your brand.

[@ZeeZedZee]

The little concession he made about the SSD being pricy, that’s the sort of thing modern Apple would NEVER say.

[@Slothdeman]

@@ZeeZedZeeIt’s all gone down the toilet. I mean look at the state of the entire world now. This era had a really good feeling. I used to love going to the Apple Store in 2009 and felt bemused by the standard of equipment. It certainly isn’t the same anymore

[@lilnilu]

@@ZeeZedZeeI was going to make the same comment. Love Steve ❤

[@josiahstearns9615]

Ever feel like Steve is actually teaching you something. Using graphs, and understanding of what’s out there, and then turns it around and shows you that it can be made better. Always loved his presentations. Definitely miss what he brought to the table.

[@neko235]

Steve looked really happy when he took MacBook Air out from the envelope. I love the scene.

[@9550raja]

Lovely Momo proud*

[@finnleithomczyk5292]

Yeah

[@TheShani2012]

Its his baby :)

[@mycomputergl0wsblu]

So much passion, its almost contagious

[@jayanimations494]

He was confident his work of art was going to be loved by the masses

[@kaustavhalder]

Just listening to him makes me want to buy the first MacBook Air in 2019.

[@vjszq4]

I have a macbook air from 2014 and it works perfectly. Apple makes state of the art products. or at least under Steve, they did.

[@bombiss_9124]

vjszq4 your computer was after Steve’s time

[@vasiovasio]

Do it - buy the new Macbook Air and gift it to any teenage or student without parrents - they will appreciated it!

[@sagetolsma3875]

Same lol

[@kimdaeamsabay6401]

Kaustav Halder I still have one lol!

[@AaPerm]

This still looks great today.

[@alexandermfrei]

This presentation literally changed the history of laptop engineering. We finally got light, thin, beautiful and powerful. Next step was when the battery became so good it could work up to 12 hours. I bought my first Air in 2014, cost a fortune. Worth every penny.

[@sunildingankar8657]

I bought in the 2014 too and it's still working fine. With battery replaced once, with daily almost 6-7 hours of usage, may be more than that for last almost 9 years.

[@hendratam1746]

@@sunildingankar8657i bought mine in 2013, and until now 2023, it still works like champ for daily task. Super fast, not laggy and still have good battery life

[@Raiya_ru17]

Wow…Thanks for the comments. I am looking for actual mac users to confirm this. My Macbook Air2020 still works like a champ at 3 yrs with just short battery for now about, 5-6 hours since I use it for work, but it rarely hangs on me or shut down. Never had laptop that last me this long so finally decided to invest on it even quite pricey

[@timoonn]

It paved the way for non upgradable/serviceable laptops.

[@80srockedandrolled]

Steve always praised Sony products compared to other competitors.

[@gufran619]

Go BigBLUEforLIFE he loved Japanese brands

[@jeremyshaw1]

VAIOs of that era were often impressive technical feats - especially anything from their "Z" lineup. Their spec sheets read like impossible wishlists, and the implementation was always quite impressive.

[@apymv6128]

sony used to be god.. now they are shitty

[@Neutronomy]

@@apymv6128 You're damn right.

[@justintrella9820]

The Vaio was the only real competition to the MacBook lineup.

[@amandant]

More than 10 years later, this note book still looks amazing..

[@amirhoseinsari5417]

👌👌

[@contrapasta2454]

The dell slim notebook I'm using right now is only slightly better in terms of user experience. It's faster, but the modern web is more demanding anyway.

[@bernios3446]

After 14 years it is still a goosebump moment when he picks up the letter envelope and makes the still (!) beautiful Macbook Air glide out, then holding it so that one can see it's wonderful shape. Also, the simplicity and intuitivity of finger gestures is still stunning, iconic.

[@hritikaggarwal270]

4:06 Steve accidentally calls it a full sized keyboard: Tim: That's it, thats the full sized keyboard for us

[@ChairmanZhongXiNa]

2008: Justifies price for innovation 2020: optional wheels: *$699*

[@ansonwong7372]

in the past apple leads the world and amaze us now...? it makes me want miss the past.

[@Krogdalo]

@Yan Thomas Now now, FaceID isn't really innovative. Lots of phones had fast face recognition before that.

[@ChairmanZhongXiNa]

@Yan Thomas tbh I dont think anyone had a problem with fingerprint scanners unless they're amputees

[@ray4493]

Yan Thomas this is low-key truth about iOS devices

[@mar_oc1619]

@@ChairmanZhongXiNa yup faceid was just an excuse for not having fingerprint sensors.

[@vbwx]

The envelope is a prime example of Steve's superb showmanship. I'm sure lots of people creamed their pants when he took the MacBook Air out of the envelope. lol

[@emmanuelgoldstein8233]

Bernhard Waldbrunner lol just stick with your videogames. A computer is more than just specs.

[@oh3831]

^When you fanboy so much that you don't even read the comment before you try to argue with people

[@captainmarvel69]

each time i watch this i'm afraid the air just fall down because he release the hook and you can see it starting to go down !!

[@gwenwalravens8030]

Indeed: Jobs was a superbe storyteller on stage. It makes all the difference. Multiple companies now imitate the 'fits in' strategy or the 'one more thing'.

[@christianondo9637]

It’s not difficult for him to present this. Sure, he’s good, but he wouldn’t look as great presenting an iPhone se. There was just so much room for improvement back then.

[@vishalvibes_]

I am from 2020: Apple again made an air with M1, it's revolutionary!

[@divanshu5039]

I think this time its not that surprising.

[@puturere]

Bruh, you forgot surface & win8 is the first putting arm on pc

[@diealemusik5979]

@@puturere they were the first to put an ARM in a pc, but these PCs are light years behind the performance of MacBooks with the M1 chip.

[@godmode4790]

M1 destroys all competitions*

[@soysauce4087]

@@puturere Yeah, and what happened to the Win8 with arm chip. It sucked lol.

[@stonecoldsteveaustin4590]

his smile at 3:59 is like the most sincerest smile he can give because he knows that he and his team did some revolutionary shit at that moment which is going to be a game-changer for years to come. Steve Jobs deserves the ultimate respect if he was alive apple would be much better today

[@EddyGraphic]

10 years later and this thing is still thinner than most midrange windows laptops and has a better trackpad

[@SananeNapcanAmq]

lmao

[@maas5898]

lol i have mine with windows installed on it, hardware is the best with apple, dont like the software. i like windows

[@griffin8062]

That's because thinness doesn't improve usability. I would rather have a thick but 3 pound laptop than a thin 4 pound laptop. Also thicker laptops have more ports and are easier to repair

[@caspero4713]

Stfu Apple fanboi brainwashed kiddo

[@sciencebutreversed1166]

@@griffin8062 its better to just get a pc than

[@marcoscarpa4894]

2019: Apple is selling that envelope case for $999...

[@Cody-zd2ro]

Marco Scarpa hahahaha

[@ivanavalos3911]

But the $999 is only for the envelope without the red thread that allows it to be closed, the red thread will cost another $899 dollars.

[@permonjackson9696]

Tim Cook: we will be selling something that we have done before and price it higher cause I want more money.

[@konieczkowksie]

Ahhh... The Samsung fanboys...

[@daraka1754]

@@konieczkowksie it's the truth, Apple is purchasing $999 monitor stand, not Samsung....

[@plutomessi21]

after 15 years, i am watching this on this phenomenal device. thanks steve

[@stonecoldsteveaustin4590]

this is one of the most legendary presentations Steve has done dude is a true legend CAN WE GIVE STEVE JOBS A HELLL YEAHHHHHH UP IN HEAVEN!!!!!

[@uzairrampage]

One more match with the Rock please!

[@godmode4790]

You forgot the iPhone one.

[@thelostarc1944]

Can't present until your engineers have inovated something of that sort duh!

[@benzimer]

*hell* yeah up in *heaven* ?

[@cascito]

What!!!

[@LaskyLabs]

"Let's take off the cooling system." Apple: *WRITE THAT DOWN!!!*

[@l3p3]

xD

[@user-rd6uc2sf6i]

Apple: and i took that literally

[@dogethegreat9009]

Now the M1 dont have a fan 😆

[@igorgrodzki]

@@dogethegreat9009 its not necessary

[@emmanuelsarmiento9771]

My MBA with M1 chip doesn't heat even after a day of using it. I don't think a fan is needed as there is nothing to cool down.

[@hridaymehta5782]

If Steve was alive today the macbook air would've been made of air.

[@bricksteer]

Hriday Mehta ..well i just hope ita battery energy source got from air..arounds

[@realprisec]

No Steve wasn't the engineer he just represented apple but he wasn't the one who engineered the macbook

[@bowenwei1330]

Prisec funny you say he’s not an engineer, plz read his biography

[@geekboy7844]

@@realprisec after Steve death no innovation is introduced Apple introduce everything after another company is introduced.After Steve death is Apple is dead

[@masternobody1896]

facts

[@LaiXinyi92]

You know a product was truly magical when you can watch its announcement video 14 years later and feel ready to buy it

[@grahamzhang5961]

Watching this in 2023 but still feel the excitement. Thank you Steve and thank to that golden era!

[@L_U-K_E]

That laptop was revolutionary

[@BaconSenpai]

Yes, 1 USB port, thermal throttling and soldiered components is so revolutionary! You iDrones make me sick. You'll lap anything up this company shits out.

[@L_U-K_E]

Bacon it was revolutionary for its size in that time

[@suave-alpaca8412]

@@BaconSenpai back then there's nothing that light and thin.

[@BaconSenpai]

suave-alpaca So? Are people really that weak they can't carry 5 lbs?

[@Sunstriderko]

Bacon no they arent but if you are going for a meeting or something like that u dont want to carry a fucking school bag with you or actually carry it in you hand and you dont look like you are going to kill somebody with those heavy shits

[@genuinebasilnt]

0:01 when your friend farts... Edit:Wow never thought a fart joke gets this many likes

[@Interestingworld4567]

Genuine Basil NT Wow

[@baby___hteb7424]

Yes 😭😭😭

[@Cody-zd2ro]

Haahha

[@khanklee7190]

xD

[@yassinchafouk7324]

Genuine Basil NT funny af😂😂😂😂😂😂😂😂😂😂😂😂

[@sourabhsrivastav717]

The thickest part of mac is thinner than the thinnest one... It got me lol

[@AGoodVibe]

It’s 2021 and I still come back time and again to watch these. Say what you will about Steve Jobs, but nobody could sell the crowd on a product or an idea like he could. He was a master, and this was his arena. If you don’t believe me, just watch the modern Apple events and observe the differences.

[@juiceboxer]

3:59 he looks so happy, he was really impressed with what they were able to make.

[@masx4813]

That smile makes me want to cry. How hard he struggled it 🥺

[@samsemp10l23]

In his biography he told that when he started Apple, his dream was to make a computer as thin as a book. That’s why he looks so happy :D

[@sweetvikas27]

This video still gives me goose bumps, the way Steve Jobs introduces "There is something in the Air". Love my 2013 Macbook Air. Awesome Engineering.

[@yesthisismew]

Still using it after 4 years😊

[@sarva2630]

Its 2019 and i still love it

[@bayunugroho3232]

Mine is mid 2011 🤣

[@YacoubSabatin]

That presentation was phenomenal, I remember watching it live back in 2008, I'm still learning from Steve's presenting style.

[@AbeautifulMATHMATICS]

Did you meet him?

[@snoopdoggthecertifiedg6777]

I can’t tell you how many times I’ve rewatched this video. And absolute visionary.

[@raulrolon7]

The good old days. I miss this man. His presentation skills really sold me on his products every time. Tim Cook tries but can't really replicate Steve's charisma.

[@emreyalcin1852]

nobody can replicate his charisma man :)

[@Paniekzaaiertje]

Craig most definitely can

[@ashishbhalerao1111]

raul Rolon This is because it was Steve’s company, and this is because he loved it more than anything. Tim can never get close...in fact no CEO of any company can present their product better than the founders of the company

[@MikeCobweb]

Tim is robotic or soulless. He can’t crack a joke or take a jab. It’s all corporate business with him.

[@nNasosssV2]

Nobody can replicate his charisma. Rest in peace Steve 🫡🪦

[@Glorfindelor]

2019: all praising the MacBook Air and Steve Jobs 2008: "man this thing sucks! It doesn't even have a DVD player, how am I supposed to install software?"

[@doemis8573]

"all"

[@mohdfaiz88]

After Apple removing DVD drive in their flagship MacBook (MacBook Pro), other manufacturers following Apple too by removing DVD drive.

[@uluushauluusha8903]

This was the end of era of dvd

[@pratikxv]

Apple introduces flash storage in a laptop which led to research on SSD and now all devices used SSD.

[@doemis8573]

@@pratikxv Apple introduced the wheel to the world before the sumerians and now those poor android losers stole that too. Where will it end!!! Or was it electricity? Damn it, i'm sure apple invented both if not all and everything. Busy 6000 years for Steve Jobs.

[@revmartin2981]

8:11 ssd are pricy but fast... I love the honesty that we miss in nowadays Apple presentation. Steve did a great job 👍

[@ToniLovesSkateboarding]

because in 2008 an 80GB SSD drive was $595. Today, you can buy a 1TB SSD drive for $100 or less.

[@markbuenafe8178]

@@ToniLovesSkateboarding back then ssd are considered top of the line cutting edge feature

[@QuarioQuario54321]

2020: The Intel MacBook Air is gone

[@infinitelyexplosive4131]

This thing basically set the standard for laptops for the next 12 years. It's incredible how well they understood the idea of a laptop.

[@ortophed]

3:58 He is so proud of his product. That was a revolution of laptops

[@juptuber6824]

I mean c'mon its thinner than most of 2021 windows laptops

[@puturere]

@@juptuber6824 because most of 2021 win laptop is 2in1 device

[@riponrip4574]

@@puturere But still junk nonetheless

[@lilwhite6256]

О русский

[@rsknokia]

@@puturere ok and? Many people who buy 2 in 1 laptops don't even know that they were 2 in 1, so what's the point?

[@scrap8660]

Man old apple was rad, someone needs to bring Steve’s magic back

[@rometherevenant8749]

Been on a binge watching these Steve Jobs Apple presentations. Its just not the same anymore, something about Steves stage presence just gets me everytime.

[@chandru9521]

Days when Apple compared their product with other company products to show how better theirs are. Nowadays, they compare their own old products to showcase how their new version are better than them.

[@maciekwelk588]

Have i9 mbp at home It is really good machine After update it runs constantly at 3.3ghz clock during heavy workload and only 93 degrees celsius. It is really poweful machine. With egpu comparable to old tower mac pro. Windows laptops are still mostly plastic and easy to break

[@lewsee5562]

Maciek Welk "only 93 degrees celsius." Dude, that's still too hot for a CPU it's almost reaching the thermal threshold. And I thought my CPU reaching 80C is bad enough. "Windows laptops are still mostly plastic and easy to break" That's just pure ignorance and is not true anymore.

[@malcolmholmes509]

I thought 60c was bad 93 that's fucking terrible

[@malcolmholmes509]

Even tho the majority of windows laptops still use plastic you know have companies also using aluminum, stainless steal some Carbone fibre laptops My laptop is plastic but it strong as fuck its put dents in my doors and if the body cracks its only $13-20 to get a new one

[@lewsee5562]

+ Malcolm Holmes 60C is actually good for a laptop. Most laptops with good thermals average around 70C.

[@AudiThePug]

Steve Jobs: *inhales Audience: 😮👏👏👏

[@KivyKon]

Apple (under Steve Jobs): Innovates The whole media: Apple can suck dick, (The innovative Product) sucks.

[@ADeeSHUPA]

@@KivyKon hH

[@Noukover]

Akomedias but before Tim Cook, Apple was stealing innovations from others...

[@JaniahOnfroy]

That inhale is probably more enthusiastic and inspiring than Tim Cook's whole Apple events.

[@beastonea]

@@JaniahOnfroy LOL

[@femindustries163]

I've been going to highschool for about 4 years now and in our country you already specialize in your field in highschool and everytime I lose motivation I come back to this video for inspiration.

[@jimmyzhao2673]

The lead up to its unveiling was an Oscar worthy performance. I recall watching this presentation and remember how it blew my mind when it came out of the inter-office envelope. .

[@hilarious7695]

Apple then: Selling MacBooks that can fit inside an envelope Apple now: Selling envelopes for 1000 dollars

[@a.3160]

😂😂😂

[@lucasyeoh8194]

😂

[@mb_i5938]

Back when the ceo actually walked you through the product and also had the integrity and humility to talk honestly I could never imagine Apple today saying in a presentation it’s pricy but worth it the fact that he recognised and brought up the fact that it’s pricy is commendable. Can’t remember the last time Tim Cook talked us through a product on stage with such passion

[@quentk8886]

Burhan Ikram I cant remember him talking us though a product in general. He just pulls employees on stage.

[@noopthenoop]

do you know what a comma is?

[@adityabhalerao3364]

the reason for it is that Steve Jobs CREATED Apple... its like it's child... A parent talking proudly about their kid.. Tim doesn't care.. all he cares about is the money... 😞😞

[@Wade_Fucking_Wilson]

@@noopthenoop no he doesn't

[@aurora-10]

tbh if i were the ceo i'd be genuinely committed to putting a quality product out there and sell it like it was a literal part of me.

[@hoangnghiainhle7786]

It's been 13 years since this one. Amazing. 👍

[@luada]

I miss Steve, his keynotes were beyond this world.

[@nour2146]

The old times when apple products used to be awesome

[@Hummmmmmmm]

yeah, i still remember the moment

[@DozIT]

Funny thing is at the time everyone HATED this product!

[@rohang9686]

Nour Imam b7)

[@Baracudus]

IPod classic was the best. Btw, im a Windows guy 🤪😎

[@ryanvacation7319]

The first gen Air was terrible full of bugs. It was only the next redesign (the models with the 11 and 13 inchers) that Apple perfected the Air.

[@metalslugmasters]

Apple is now selling adaptors.

[@leonhardnagel5985]

You know that that’s not even 1% of their revenue, surprise surprise people buy their adapters at third parties, and NOBODY needs the audio jack if you can get wireless earbuds for 20 bucks

[@jyoschiboi3166]

A Person ikr

[@Rudywtf]

​@@leonhardnagel5985 yeah, i tell that to all the iphone users that want to plug into my professional equipment, NOBODY needs an audio jack.

[@myself5675]

Ok but who asked whether they sold them or not?

[@saltysoysauce954]

@@leonhardnagel5985 No, dont defend the missing jack.

[@carmcarm8230]

This guy can sell anything!!! I want a MacBook Air now!!!

[@Amro.m]

15 years later we have MBA 15” but 2008 MBA still more sexy and super light. I miss that machine as I miss this man and his amazing presentations (Now apple all about making videos)

[@davidbenjames2426]

I Love How Apple Roasted Other Companies on Stage. XD

[@yogapratama5225]

I can't call it roast when I realized every tech company moving towards growth. That's was praise to be used as a feature of comparissing

[@enmiyuu]

even if he roasted Sony, he loved Sony because Steve liked japanese products since they were durable and good

[@Prodzick]

Absolutly he see it's the quality and then adapt it to Apple style. But IBM or Dell well Steve did like to roast them alot but time as quite change with the rise of the xps series from Dell for exemple.

[@gr8vijay]

Sony was their benchmark.

[@mubasharqadeerSAP]

The MacBook air was announced almost 11 years ago and at that time I couldn't afford it. So I worked hard all those years and today I bought Dell. Cause I still can't afford it.

[@kalel7100]

Same feeling

[@Tony-cv2jd]

I finaly got my first MacBok air the early 2008 one I installed linux on it and i love it

[@elonmusk2222]

Underrated

[@vihaansingha8340]

I got the M1 MacBook Air

[@vihaansingha8340]

@@presidentmuhammadasyraafab7868 all seriously awesome and powerful. The battery life lasts me 2/3 days! And since they added the p3 wide color gamut on the Air, The display is awesome! Not as bright as the pro tho but still great! The MacBook Air is just as powerful as the pro now!! Not as underpowered as the original one

[@TheWeikengmy]

just bought my first MacBook air , looking back this video , I really think that Steve job is amazing

[@_Username__]

I personally miss his charisma, since then no one has been able to replace his charisma

[@carlaoliveirasousa5663]

What a showman! He's awesome!

[@blade4174]

COS was *

[@yllcoat]

6 years, 3 years, and 2022.

[@TamerBekir]

He pulled the Air out of an envelope. I absolutely love these memorable keynotes.

[@jasonlast7091]

It's 2021 and almost the same exact design is instantly recognisable and still more than fits the mean in most environments. In the world of tech this truely was unprecedented. Like I'm sure you could nitpick bits like the HDD inside and the resolution (but really 1280x800 ain't too bad), and of course the performance envelope has some way to go, but that is quite honestly to be expected. Yet you could put this 13 year old laptop in front of just about anyone today and maybe it wouldn't be the most cutting edge, but it would still look/feel like a relatively modern sleek and slim design; I just can't imagine that for any other tech product over a similar period of time. Apple are famous for what they did with the PC, the iPod, the Smart Phone etc. but what they did with the UltraBook has to be their most underrated accomplishment; there are still elements of this design/product that current laptop manufacturers are working towards, more than a decade later. Not to drag on too much but imagine picking up and maybe even having to use this for a bit today in 2021 and compare that to picking up a laptop from 2002 in 2015, or even a laptop from 1997 in 2010.

[@chronomage4939]

I really like going back to this kinds of presentations every once in a while. Really makes you see how much apple used to innovate and use that as their ace as opposed to now where they literally are just pricey because of brand name.

[@rohitsoni2439]

who is here, after new MacBook air 2018.

[@AnthonyKoonce]

👐

[@sarahhobbes7832]

🙌🏻

[@sarahhobbes7832]

10 years later

[@Jabana_]

yep

[@user-tp2mc9hf3s]

Oh yep

[@SaintsOps123]

"There is something in the air." Beautiful.

[@suryavishwanath8564]

its fart !!!

[@JamieLikesGames]

Sorry, I queefed

[@kaivalyaahir5758]

8:40 i was really laughing when steve jobs said "intel core 2 duo,this is a really speedy processor"😂

[@l3p3]

It is, I use one at 2.8ghz as my dd.

[@kaivalyaahir5758]

@@l3p3 it's not anymore we have more speed now

[@adam2943]

Yeah,now we're already at 5.0Ghz 🤣

[@Ayushpatel03]

For its time.. its faster as heck just like now current m2 chip lol

[@pisse3000]

I remember watching this at the time and just being floored. It was just unbelievable

[@NeoMaximuz]

I remember watching this live and being blown away. Any time Steve was doing a keynote, you knew you were in for a treat. Tim's cool, but no match for Steve's showmanship. The little things, like taking the iPod out of his pocket, or the MacBook Air out of an envelope, really sent the audience for a ride.

[@omegamanGXE]

Tim Cook likes men, no wonder Apple has declined since Jobs passed

[@elcucuy1770]

He is like a magnet 🧲 can't stop listening to him.

[@MGBYST]

Apple then: no compromises Apple now: introducing the core m. for only 1200 dollars

[@hacorn96]

it still performs really good for what it is built for, that is media consumption and lightweight creation. your logic is faulty because apple has been making people buy expensive products since the 80s also macbook uses technology which when introduced was one of its kind. just like the MacBook air in the previous decade

[@MGBYST]

Harsh Singh k

[@GinanjarUtomo]

it even lags on OS X Dock back then, seriously.

[@Distress.]

Antonio Lansang I'm not so sure. The notch is the only thing that makes the iPhone x visually distinctive.

[@huiAPPOAJ]

Antonio Lansang you don't know jack shit what Steve would have done

[@ML-qj7eb]

first time I warch this genius, I love how he emphasizes the greatness of every part of the devices

[@moew1051]

8:05 I’ve never heard anyone at apple say pricey lol

[@kimjong-un464]

*3:08* *2008 Apple: We are talking thin here.* *2020 Apple: We are talking money here.*

[@corssaspec]

Hey arent you ded?

[@masx4813]

@akumma but he still focused on inovation than tim

[@beastonea]

@@corssaspec no he's not look: www.google.com/search?q=kim+jong+un&rlz=1C1CHBF_enUS913US913&oq=kim+jong+un+&aqs=chrome..69i57j0l7.3209j0j1&sourceid=chrome&ie=UTF-8

[@Random-fj4iq]

@@masx4813 Not really,he was a great guy,but his products were extremely expensive(mostly because there weren't anything like this). Most of the innovation was done by the teams working at apple,he was just the face of it,the person who presented it.

[@Vivek-mp5yk]

2020 macbook air is far cheaper than the 2008 one

[@grayvidz238]

Steve Jobs is so genuinely happy to share his passion with everyone, it's so refreshing.

[@derguo]

It's insane to see how much technology has progressed in 14 years!

[@alastraee]

Oh I still can’t believe he passed away ❤ , we miss you Steve

[@harshjain93]

I'm buying a macbook air in 2018 now, at the 10th anniversary, coz I can afford it now. I am amazed how ahead apple under Steve Jobs was, 10 years earlier!

[@dennis354]

Harsh Jain wait until u could by a 12“ its way better

[@rhodesshah4603]

I was doing the same until I realised how incredible the retina display looked.

[@NonsensicalSpudz]

you sure the macbook is better choice, also the macbook air hasn't been refreshed since 2015

[@emilianoaguilar3096]

Well thats pretty naive, but whatever suits you

[@VivekSingh-lh1cc]

Go for macbook air 13.3 inch for air refresh if size is 12" don't go for that one, it will be way smaller

[@fahmidaniel6013]

3:59 love that smile

[@DiggiloDiggilej]

Steve Jobs was such a great performer and key note speaker. Inspiring! 🙌

[@AchintyaAnimations]

Man its 2020 rn, and I'am so glad the algorithm showed me this. Can't wait to order this!

[@nabilrejwan8135]

That MacBook is better than a 2018 HP trust me bro

[@Rliel2009]

10 year... still amazing product

[@norgepalm7315]

Maxim Maloshtan if ur gay

[@Adam-ob3vs]

water bear you sucks

[@overrated3237]

water bear grow up

[@thewarrior6752]

Steve Jobs: there is something in the air 2020: Yeah there is something in the air (Covid-19)

[@maybe.cloud1]

The Warrior hehe 😉

[@WannaKnowMyName]

Fake pandemic anyway

[@maybe.cloud1]

@@WannaKnowMyName covid is real

[@WannaKnowMyName]

@@maybe.cloud1 I didn’t say it wasn’t real. I said the pandemic - the response to the disease - is fake, because it’s completely unjustified.

[@cemalshabinas6310]

Look at him when he holds the macbook, he feels so happy. well steve you've done a good job and im enjoying the mac for programming!

[@jansenintheprovince5282]

Macbook Air brings laptop technology to the next level. Lighter, sleek, longer battery life and the M1 chip packs a punch.

[@Cortalor-]

2:40 I love how you can hear the excitement from the crowd!

[@saskiavanhoutert3190]

It's amazing how the functions are made for the MacBook Air, and it all just works. This is engineering on high level. Thanks for showing and kind regards.

[@shamamismael4300]

After 13 years KZbin made my day for the first time

[@eric.waffles]

The one thing I miss about the Jobs era is that he really liked doing breakdowns on the specs in ways other than just reading off the bulletpoints. He talked about what they did, why they did it, and how they stack up against competing products. Modern Apple isn't gutsy enough to call out specific competing laptops and put them on blast for why they suck.

[@THEBIGBEEFIS]

I think its really cool how Steve jobs never talked bad about another company's product and actually had good relationships with them

[@norkshit]

he didn’t have to talk bad about other products, his product reveals made fun of them enough!

[@epicbladerscrapin7]

this was a kick in the balls for sony

[@carlaoliveirasousa5663]

lol

[@ponik-pl8io]

😂

[@gwenwalravens8030]

Nope, Sony had already thinner laptops like the X505 before the air was even introduced. Apple doesn't invent things. They claim they do but in all fairness, they lie a LOT. The ipod wasn't the first mp3 player with an hdd (not even the best when it came out). They did introduce far better tablets (pda) than available at the time. The smartphone market exploded due to the iphone (but again they weren't first. The app store made the most impact). W/o Steve they were going bankrupt. If he hadn't come back, apple would've been ancient history like xerox for instance. Heck, Bill Gates helped Apple when Steve came back with both money and software! Gates did this to protect MS but if he hadn't ....

[@user-nb6kr3uf8i]

@@gwenwalravens8030 The X505 was first (and beautiful) but it didn't have the cross appeal for mass consumption, designed as a luxury device. It also had 4:3 screen ratio.

[@Interestingworld4567]

Lmao😂

[@eppsislike]

I put this on full screen and enjoyed every second of it. And I watched it on my Air M1 Macbook.

[@shadowshk]

15 yrs ago I am still interested by this product

[@roxguy115]

The way he presents everything makes me fall in love with him

[@goldfingerhardcore]

I am still in love with my MacBook Air mid 2014. What a fantastic product!

[@FrameHunter]

Watching from my M1 MBA Custom Build... I am in love with my MBA❤️

[@Xander-gj6su]

Steve was such an amazing talent wish he was still here